Many businesses struggle to come up with new and innovative ways to increase website traffic. There’s a lot of misinformation online about how to attract more visitors, which can lead to using the same tired strategies over and over and not seeing positive results.
Whether you’re an e-commerce store or a brick-and-mortar establishment, getting more website traffic is a shared goal among many business owners and marketers. Your website is your online storefront, where visitors can learn more about your offerings, build trust in your brand, and eventually become leads and customers.
If you’re looking to increase website traffic in both organic and paid ways, this article contains a lot of methods that are proven to yield results.
- How Can I Get Traffic to my Website Targeted?
- What are the Top 5 Ways to Increase Traffic to Any Website?
- How do I Drive Traffic to my Website Organically?
- How Can I Drive Traffic to my Website 2023?
- How can I Increase my Website Traffic Without SEO?
- How do I Increase Page Views?
- How Can I Promote my Website?
- How Can I Promote my Website for Free?
- What is a Good Website Traffic?
- What are the Two Types of SEO Techniques?
How Can I Get Traffic to my Website Targeted?
Here are 10 steps you can take to increase your website traffic.
1. Perform Keyword Research
Always include relevant keywords in your content. Keywords should be used naturally, not stuffed into the content so much that they detract from the main idea or distract the reader. It’s important to use keywords throughout the content, like the meta description, the page title, the URL, headers, and a few times throughout the piece.
Read Also: 10 Websites That Pay Daily
To conduct keyword research, you can use tools like Moz, Ahrefs and SEMrush. These sites show what keywords competitors are using, how often people search for keywords, how expensive the keyword is for pay-per-click ads, related keywords and much more valuable information to guide keyword strategy.
Hiring an SEO agency is always an option, as well, as they can offer valuable insights and perform audits to identify issues that may be keeping your site from being shown in search engines.
2. Create Memorable Content
It’s not enough just to post content; you need to create content that’s memorable and cuts through the noise. In fact, useful and memorable content is one of the top ways to increase website traffic.
People use Google to find specific, thorough and accurate answers for their questions, and your content should be there to provide those answers. In fact, websites featuring blog content generate 434% more search engine-indexed pages than those without it. In addition, sites that release more than 16 posts per month receive nearly 3.5 times more traffic than those that publish zero to four articles.
The bottom line is that when you care about the content you produce, post regularly, and research what your audience wants to see, web traffic should improve.
3. Write Guest Posts
Guest posting for other websites is an effective way to generate backlinks, boost referral traffic, and increase search engine results page (SERP) rankings. You should always thoroughly research websites within your industry to pitch.
First, look at a website’s content and make sure it’s high quality, check its domain authority, and study its guest posting guidelines. Also, ask the publication if they’ll promote the post on social media and if they’ll tag you.
4. Keep Active Social Media Pages
Social media is huge for attracting visitors. Here are some ways it should be used to increase website traffic:
- Post content (blogs, e-books, white papers, infographics, videos, etc.) across your social media platforms
- Interact with followers by replying to them, reposting their content, and tagging them
- Use relevant hashtags
- Update the link in your bio to promote new content when it comes out
- Change a cover photo to promote new content
- Tag influencers who may be interested in the content
- Include enticing information from the content to encourage people to click the link to it
- Reply to other people looking for answers with links to your content
5. Use Advertising to Increase Website Traffic
Advertising through paid search, social media, and display ads can be an efficient way to increase website traffic. Each option comes with its upsides and downsides — for instance, users can block display ads and the average cost per click for Google Ads on the search network is between $1 and $2 per click — so it’s important to set budgets and goals before investing a ton of money into it.
For instance, when doing pay-per-click (PPC) ads, it’s critical to start with one campaign and a few different ad groups containing the keywords you want to target most. Once campaigns begin, see how audiences behave with various keywords. Maybe one keyword only resulted in impressions, which didn’t increase website traffic, while another resulted in clicks and conversions.
6. Send Email Newsletters
Promoting content through email newsletters is an effective way to increase website traffic. Here are a few email marketing best practices:
- Include enticing information from the content in the subject line and in the body of the email.
- Insert a link or button that subscribers can click to read more of the content.
- Make sure emails are mobile-friendly. Links should be easy to see since 46% of all email opens are done on mobile devices.
- Employ personalization tactics by including the name of the subscriber.
- Make the email visually appealing with the use of well-designed templates.
- Conduct A/B testing to see which versions of emails receive more opens and clicks.
7. Influencer Outreach
Industry influencers are eager to share content that their followers will love. Businesses can connect with influencers in a few ways, including:
- Tag the influencer in a social media post if your piece references their content or research.
- Ask the influencer for an interview/Q&A, then tag or email the influencer when the content is posted. They’ll likely share your content with their audience.
- Do a round-up with multiple influencers (i.e. “10 Experts Predict Small Business Trends for 2020”) and tag each of the participants when promoting the post on social media.
- Pay influencers to run sponsored posts on their social media pages.
If you’re not sure where to start, try using tools like HypeAuditor and BuzzSumo to find the right influencers in your industry, or reach out to a digital marketing agency that can do influencer outreach for you.
8. Create a Helpful Industry Tool or Content
Giving prospects something of use is a great way to drive more traffic.
Create various tools and content that would help out others in your industry, then offer them for free on their websites. By posting gated content/tools (offering the content and tools in exchange for the user’s contact information), you can maximize your returns and find new leads. Another way to increase website traffic is to promote the content/tools on relevant LinkedIn Groups or forums where people in the industry interact.
9. Submit Press Releases to Influential Publications
When businesses create press releases to promote themselves or their clients, they shouldn’t just place them on a press release syndication website and wait to see what happens. They need to actively push the release and send it to influential websites and publications in their industries.
When we want to announce our client’s good news, we send it to industry blogs and publications that their audience reads. As a result, we can collect dozens of new leads and boost referral traffic for the client.
10. Exchange Backlinks
With so many businesses trying to increase website traffic, there are many opportunities for backlink exchanges. Reach out to relevant sites and offer your content as an additional resource to include in one of the site’s posts. To add an extra incentive, you can offer a mutually-beneficial backlink exchange, offering to add one of their links to a post of yours as well.
What are the Top 5 Ways to Increase Traffic to Any Website?
Try the following approaches to learn how to increase website traffic.
1. Optimize your content with keywords
When you optimize your content with keywords relevant to your business, the process is known as search engine optimization (SEO). Many business relationships are formed after someone types a word or phrase into a search engine to find a website.
Knowing the search terms people use to discover your website makes it easier to draw in more visitors. Certain terms may be specific to you, such as a brand or product name. Or, they can be attributes or benefits like “all-natural,” “free delivery,” or something else that sets you apart.
In Google Analytics, you can view what terms your website visitors have used to find you in the past and use those keywords to help you optimize your website content. It’s also a good idea to look at the terms your competition uses on their websites, in social media, or in emails.
Google Search Console is another free tool you can use to see how often your website appears in search results, which search terms drive the most visitors, and how many people click on your site in search results.
2. Create targeted landing pages
Directing a website visitor to a dedicated landing page featuring just what they’re interested in helps them engage with your website and, ultimately, your business. Use website analytics to create pages that highlight content tailored to website visitors’ priorities. This might look like a special promotion based on the posts someone’s been reading or updates on new features of a product they’ve been researching.
You can build this personalized messaging into your ongoing marketing by creating tags for your contacts. A tag is a label for a contact that can inform the content you serve up when they visit to ensure that it’s relevant.
3. Craft engaging, high-quality content
If you’re wondering how to drive traffic to your website, one great way is to craft engaging, high-quality content that may answer a question or provide a solution to a specific problem. Doing so can help build your website’s authority and position your business as an industry leader.
Creating unique, interesting, and helpful content can also help your SEO efforts. The more you optimize your content and the site visits you get, the higher your site will rank on search engine results pages (SERP). Plus, posting informative content that’s value can increase the likelihood of repeat visitors. This is because readers will know that your content is helpful and reliable.
When crafting content, make sure it’s easy to read and follow. For example, a website subheading will help the reader find the information they are looking for quickly and easily.
4. Use digital ads to promote your site
You’ve seen them all over the internet: ads promoting everything from online courses to sunglasses and much more. Those ads are called digital or banner ads, and they’re designed to drive traffic to a website or campaign-specific landing page. These types of ads work because they can be placed on websites or blogs that attract a specific audience, like home project DIYers or outdoor enthusiasts.
On social media platforms like Facebook and Instagram, digital ads can be targeted to extremely specific groups and broken down by age, gender, interests, or education level. The data you have on the activity of visitors to your website—such as what pages or products they looked at and when—can help you easily build and manage ads to target people who are in-market for something you offer.
You may want to work with a consultant or an agency to develop a paid media strategy and determine where to place your ads and how long to run them. A professional in this field will also be able to provide insight into what kind of results to expect from a campaign and how to improve its performance over time.
5. Boost your local search reputation
Google’s local algorithm will return results that are local, so make sure you utilize this to your website’s advantage. Local search engine rankings enable your website to be found when someone searches for localized services in their geographic area. For instance, if you need to repair your air conditioner and live in Chicago, you may type “air conditioner repair in Chicago” in a search engine.
By increasing your local search reputation, you can garner local business from those in neighboring areas. Plus, clients can submit a testimonial online to discuss their positive experience with your brand, helping establish your business appear credible.
How do I Drive Traffic to my Website Organically?
Ranking high on search results is a dream for any website owner or marketer. If you rank on the first page, you’re sure to generate plenty of organic traffic. Fail to rank on the first page, and your dream remains just that — a dream.
Here are seven practical tips on how to get organic traffic to your website:
1. Use Long-Tail Keywords
Writing high-quality content is only half the battle if you want to learn how to drive traffic to your website. You can increase organic traffic to a large extent if you focus on long-tail keywords in your keyword research.
Long-tail keywords are a combination of three or four words, such as “best WordPress security plugins” or “restaurants in Lagos.”
You can create compelling titles for your blog posts by using long-tail keywords. Consider using tools like Ahrefs’ free keyword generator when you search for keyword ideas.
2. Consider Influencer Marketing
Influencers tend to have lots of followers who regularly engage with them. Having them mention and recommend your brand can be a total game-changer and drive massive organic traffic to your website. They can also create original, new content for your brand.
You can get new potential customers using an influencer as your brand ambassador, especially if you run a small business.
3. Leverage On-Page SEO
Besides creating and publishing great content, you need to optimize your web pages for search engines when learning how to drive traffic to your website.
On-page SEO includes optimizing your images, HTML tags, and headlines. Ensure your images support your content, and optimize your meta description and title tags. Your header tags make your posts easier and more enjoyable to read, which can also impact your rankings.
Overall, your on-page SEO will increase website traffic and boost your website’s visibility in the SERPs.
4. Find and Remove Non-Performing Content
Non-performing content is content on a website that doesn’t fulfill its original purpose. This can cause major bottlenecks and compromise your chances of ranking in the SERPs.
That is because search engines experience a snag in the crawling process and leave your website before getting to important pages.
Removing non-performing pages is an important part of anyone’s content strategy. It enables important content to rank higher in results pages and will help you earn more organic traffic.
5. Become a Guest Blogger
Guest blogging is a two-way street. You can become a guest blogger for other websites, or you can invite people in your niche to blog on your website.
Your guest post on a high-authority website can significantly increase traffic to your website and help boost brand recognition. Usually, the website’s business owner will encourage you to share the link on your own website. This can give you referral traffic, and you’ll earn backlinks on your website.
6. Create Video Content on YouTube
Your digital content strategy shouldn’t stop at crafting excellent material for your website — you can turn it into different formats, including audio or video.
For instance, YouTube videos can help attract and engage new subscribers. Uploading videos is an online marketing strategy that allows your customers to see a demonstration of your product or service. It also helps answer questions about your brand.
This can greatly increase purchases and drive organic search traffic to your website.
7. Promote Your Content on Social Media
While sharing content on social media platforms is an excellent content marketing method, you have to be assertive.
Participate in discussions with relevant hashtags on Twitter. To engage with visitors, answer questions on your Facebook page and respond to comments.
You can also post your content on relevant, high-traffic communities, including Reddit, Slack, LinkedIn, Quora, and Facebook groups. Build trust and cultivate a relationship with the community before you promote your content (and make sure the group allows it). Anything other than that could look spammy.
Ensure you interact with your followers on various social networks so you can build a rapport with them and establish long-term trust. That way, they’re more likely to share your content with their contacts, promoting traffic and brand awareness.
How Can I Drive Traffic to my Website 2023?
Here are the top 9 ways to increase website traffic in 2023
1. Optimize your website for search
When you’re starting out, focus on finding keywords that represent your niche to base your blog content and store pages on. Typically, you’ll choose to focus on one or two main keywords per webpage. You can use SEO tools like Keywords Everywhere to help you find relevant keywords.
In the beginning, focus on keywords that have a search volume of under 10,000 searches a month. After a few months of creating blog content and optimizing product pages, you can then focus on going after higher volume keywords.
The trick to getting website traffic is to build a strong foundation of relevant keywords first. Be sure to take advantage of the blog on your online store as it can have the biggest impact on driving organic traffic to your website.
2. Experiment with content freshness
Content freshness is an SEO hack people do to drive traffic to your website in a big way. Essentially, you’ll need to remove outdated content from your webpage and add new sections to keep your content relevant. It’s basically a quick touch-up on old webpage content.
A simple way to do content freshness for product pages is to have a product review app like Stamped.io’s Product Review Addon. This allows your customers to leave reviews on your product page, which shows Google that there’s regular activity on the page and new content. You can also keep your product pages “fresh” by taking the most common customer feedback and turning it into a sentence in your description.
3. Submit your site to search engines
Also helpful for SEO, you can request search engines to crawl and index your site, increasing your odds of appearing on results pages for relevant queries.
- For Google: Submit your site via Search Console.
- For Bing and Yahoo: Learn how to submit URLs here.
4. Build out your backlinks
Backlinks are another important component to SEO. When an external site links to your site, it’s signaling to Google that your site is trustworthy and relevant to the words in the anchor text (the clickable words).
Beyond SEO, backlinks have the potential to drive traffic to your store in and of themselves. Users on those sites may click through and explore yours — hopefully leading to a purchase.
5. Spy on your competitors
All you need to do is type in your competitor’s website, scroll to “Upstream sites,” and look at the list of websites that were visited immediately before landing on your competitor’s website.
If you see that Google tends to be the top choice, then you need to focus on Google Ads and SEO. If Facebook is the top website then you know you’ll need to create Facebook ads. Or if a niche blog is the highest source of traffic you can then focus on building out an outreach strategy to collaborate with that blog.
6. Optimize for long tail keywords
While many shorter keywords may come up in your keyword research, it’s important to also pay particular attention to the long tail keyword opportunities. Often, these keywords are more specific. As such, they typically have less search volume and, as a result, less competition. That means it’s not only easier to rank for relevant long tail keywords, but it’s also easier to guess the searcher’s intent.
When you create a website experience tailored to the searcher’s intent, you’re more likely to deliver the content that they’re looking for. This will help drive more organic search traffic to your site from a targeted group of users.
7. Add new products or content to your website daily
Because one of Google’s ranking factors is how fresh the content is, it’s also a good idea to update your website content on a regular basis — daily if possible.
But this isn’t just a good move for SEO. It also gives users a reason to keep coming back to your site. If they know there’s something new to discover, they’re more likely to visit your site to find out what that is.
8. Host exclusive content on your website
Start a blog, create a free course, develop Slideshare presentations, host webinars, and publish other relevant content on your site. Maintain a regular publishing schedule and allow users to subscribe so they have a reason to keep coming back.
9. Create quizzes with share results features
Quizzes are an effective lead generation tool to use in your content marketing mix. In 2016, LeadQuizzes users had a 33.6% conversion rate. And not only are these emails of users you can market to in the future, you also have data about them through their quiz answers.
But let’s get back to the main goal: website traffic. When users finish a quiz, they get shareable results. They then post those results on social media, and their networks can click on the link and take the quiz themselves. Use this tactic to drive more traffic and grow your email list at the same time.
How can I Increase my Website Traffic Without SEO?
While SEO is effective in driving traffic and SEO tools are aplenty to help you gain organic traffic, it can also take a long time and tons of effort to drive your targeted keywords to the first page of Google. If you are in a competitive niche, this could take months or even years.
Fortunately, there are other, not SEO-related, ways to bring more traffic to your website and to build your audience, followers, and leads for your business.
Here are 5 ways that you can start driving traffic to your website without relying on SEO-driven organic traffic.
1. Content Marketing
Content marketing is a strategic way to increase website traffic without SEO because it focuses on distributing valuable content into the marketplace to attract an audience to your brand.
As you build up content assets and place them around the Internet, more people will begin to find them, and this is a good long-term strategy to drive more traffic to your business. With content marketing, your efforts will compound on each other as time goes on.
Examples of content marketing include:
- Infographics
- Books and ebooks
- PDFs
- Audio Files
- White Papers
- Case Studies
- Market Reports
2. Guest Blogging
Guest blogging is another strategy you can use to grow website traffic without SEO when you do it the right way. Most people just use guest blogging to build backlinks, but if you treat it as a method to get more traffic to your site, then it can help you in more ways than one.
The trick is to find popular blogs that receive a lot of traffic and leverage that existing audience to widen your brand’s reach on the web. You don’t just want to write a guest post on any site. Otherwise, you won’t get much referral traffic from it.
Also, write the guest post from the first-person point of view. That way you can bond better with the reader and this will encourage them to look at your author bio to learn more about you and hopefully visit your website.
Here are some advanced search operators you can use on Google to find guest blogging opportunities:
- keyword intitle: “write for us”
- keyword intitle: “write for me”
- Keyword intitle: “contribute to”
- Keyword intitle: “submit” + inurl:blog
- Keyword “submit a guest post”
- Keyword inurl:/guest-post/
- Keyword “guest post”
- Keyword “guest post by”
- Keyword “accepting guest posts”
- Keyword “guest post guidelines”
- Keyword “guest author”
- Keyword “guest article”
- Keyword “guest column”
- Keyword “become a contributor”
- inpostauthor:guest keyword
- inpostauthor: “guest blog” keyword
- inpostauthor: “guest post” keyword
3. Social Media Marketing
Social media marketing is another effective strategy to bring more traffic to your website without worrying about SEO. This method also raises brand awareness and helps you connect with like-minded people online who are the perfect audience to attract to your site.
The key is to pick 1-2 social media channels you can post on consistently throughout the week. And to choose the place where your audience hangs out online.
For example, SEO Chatter has a lot of success getting traffic to the site by posting on Twitter. However, Facebook doesn’t work so well, and so the Facebook page is not updated very often.
Good social media marketing channels include:
- Snapchat
- TikTok
4. Promotional Giveaways
There’s no doubt about it, everyone loves winning something that’s free. And you can use this tactic to your advantage to increase website traffic and create a lot of buzz around your business.
Promotional giveaways are easy to set up too. All you need to do is pick an awesome prize, choose a start and end date, and then promote it using any of the other methods mentioned on this page to get the word out online.
5. Influencer Marketing
Influencer marketing is one the fastest ways to increase website traffic without SEO because it taps into two powerful attributes: built-in trust with an existing audience and massive reach in the market.
According to Search Engine Journal, “Only 22% of customers trust ads and 27% trust branded content, whereas 51% trust an influencer’s endorsement.” So connecting with influencers in your industry can put you in a good position to raise awareness for your business and promote the website without search engine optimization techniques.
To find good influencers quickly, it’s best to use software dedicated to this task, such as:
- Awario
- Brandwatch
- Buzzsumo
- Synthesio
- Sysomos
How do I Increase Page Views?
Search engine optimization (SEO) allows bloggers and niche site owners to increase organic traffic from search engines such as Google. The aim is to publish posts that rank on page one of Google and in the top positions 1-3.
This can take anywhere from days to a year for all sites, even established ones, so look at SEO as a long-term investment. Don’t let this put you off though! Over 70% of traffic on my travel blog comes from organic traffic (mostly Google).
Below are some methods you can work with to help you increase page views
- Use a Progressive Web App (PWA) for mobile
- Filtered Search (a.k.a. Parametric Search)
- Use Custom Sidebars with Category-Relevant Navigation
- Ajax Search Pro
- Thumbnail Related Posts Plugin
- Text-Only Related Posts Plugin (in-content)
- WP Post Navigation
- Mobile Responsive Menu
- Opinion Stage Polls (with Redirect)
- Google Matched Content Unit
- Best-Of Posts Page
- All-Posts Page
- Plenty of Internal Linking
- Sticky Sidebar Widget with Navigation
- Exit Intent Related Posts
- Custom Banners Promoting Popular Content
- Email Sign Up to Access In-Demand Content On Your Site
- Embed Videos with Annotated Links to Other Pages on Your Site
- Pagination
- Link Images to Open in another Page
- Tabbed Widgets
- Quizzes
- Clickable links on embedded YouTube videos
How Can I Promote my Website?
Website promotion doesn’t have to cost you a ton of money. In fact, it doesn’t have to cost you any money at all.
All of the following marketing ideas listed will ensure your wallet stays closed.
1. Solidify your website SEO
SEO, or search engine optimization, is one of the most effective ways to promote a website, as it helps improve a site’s ranking on Google and other search engines. Unlike paid search ads, SEO is totally free – the competition is open to everyone, based on the quality of the content you publish, the fluidity of the navigation you offer to your visitors, and the number of links you receive from external sources.
You can achieve strong SEO by placing certain keywords and phrases throughout your website, adding alt text to your images and optimizing your headings so that your website can get found on search engines.
Because SEO requires time and effort, automated SEO tools make the process more efficient. Wix SEO, for example, walks you through the process from start to finish, providing you with an easy checklist of everything you need to optimize on your website so that it’s visible in search engine results.
Additionally, all Wix websites are instantly indexed by Google, which is a crucial first step in getting your website on Google. This is the bedrock of website promotion, as it ensures your website can be discovered by new visitors.
2. Take advantage of email marketing
There’s a reason you always see email marketing placed high up on articles that talk about how to drive traffic to your website. Why? Because it’s proven to be effective over and over. In fact, its average rate of return can be as high as 4400%, or $44 for every dollar spent.
Newsletters are a particularly effective form of email marketing since they are a direct form of communication between you and your potential customers. They also help you get subscribers and can help drive traffic to your site.
To create an engaging newsletter, keep your content punchy and direct, and use prominent calls-to-action that encourage readers to click. That will help your content stand out from the sea of other newsletters your subscribers may receive.
For this reason, email marketing is an important part of any marketing plan. Wix’s email marketing services will help you create, send and share professional email newsletters and other email marketing campaigns in minutes.
3. Start a blog
When considering how to promote your website, a good practice is to create a free blog to bolster your SEO and increase your site’s rank on search engines. Blogging makes it easier for people to find your site and discover your business. On top of that, it helps you establish yourself as an authority in your field and can dramatically improve your conversion rate.
Writing blog posts forces you to research your market, and in turn, broadens your knowledge and professional skills. As for the technical side of starting a blog, Wix streamlines this process, making it easy to add a blog to your website.
Even if you’re not much of a writer, you can still benefit from including a blog on your site, as it helps generate brand awareness and increase your website traffic.
4. Try guest blogging
Expand your website promotion even further by collaborating with a guest blogger. When another writer in your industry writes a post on your own blog, you expand your reach to their audience and gain quality leads. In addition, connecting with writers who are already established in their field helps you grow your own network. This can bring you more exposure, traffic and social media shares.
On the flip side, you can also promote your website by becoming a guest blogger yourself. If you choose to go this route, you’ll be writing articles that will be published on sites other than your own.
This is a crucial marketing strategy that yields huge benefits. First, it strengthens your SEO when you include a link to your site in a guest post or author bio. Second, it generates awareness of your brand by encouraging new audiences to click on your site and browse.
5. Harness the power of social media
Social media isn’t just a way for your friends from high school to show off pictures of their children or snap photos of what they ate for lunch. It’s also an effective way to promote a website, as it helps businesses reach a diverse audience and build brand awareness.
Whether it’s on Facebook, Twitter or Instagram, social media marketing is important for engaging followers. Importantly, posting compelling content increases the chances that your audience will share it – which is free promotion for your website. And the more people click on your content, the more chances you’ll have of getting website traffic and improving your conversion rate.
Don’t forget to cross-promote so all of your networks benefit from as much of your content as possible. For instance, you can share your Instagram video to Twitter or your latest blog post on your Facebook page. You can also add a social bar to your website so that visitors can easily find your social profiles and share your content.
How Can I Promote my Website for Free?
Advertising a website can be a big expense for small businesses with limited marketing budgets. But did you know there are several ways you can advertise your website and increase website traffic for free?
While free advertising may not be all you need, it’s a good start for promoting a website, and it can go a long way toward helping local businesses and service providers get discovered on the web.
That’s important because if you’re not getting customers to come to your website (or worse, don’t have a website), you’re missing out on a significant sales opportunity. How significant? The DigitalCommerce360 website estimates that consumers spent $861.12 billion online with U.S. merchants in 2020.
So how can you get consumers or businesses to find your website and buy from you without spending a fortune on online advertising? Here are eight ways to advertise and promote your website for free.
- Solidify your website SEO.
- Take advantage of email marketing.
- Start a blog.
- Try guest blogging.
- Harness the power of social media.
- Submit your site to online directories.
- Post on forums.
- Reach out with outreach marketing.
What is a Good Website Traffic?
It depends. With over 1.9 billion websites on the internet today, it is impossible to provide one number, or even a range, to accurately answer this question. Fortunately, there is data as well as tools and other resources to help you make an educated guess for websites in your industry.
To this end, the HubSpot Blog surveyed over 400 web traffic analysts in the U.S. to gather data on various metrics including their monthly traffic, bounce rate, click-through rate, and the strategies they use to rank on search engine results pages.
The majority tracked analytics for B2C websites, while the rest tracked for B2B sites. Thanks to this survey, we can provide some answers for how many visitors a website typically gets and where these visitors come from.
When asked how many total visitors the website they tracked analytics for got per month, the majority answered between 1,001 and 15K. Here’s the breakdown:
- 1,001-15K (46%)
- 15,001-50K (19.3%)
- 50,001-250K (23.2%)
- 250,001-10M (11%)
- 10M+ (0.5%)
These percentages change when you consider other factors, like the size and age of the website.
What are the Two Types of SEO Techniques?
To make it easier to handle, the SEO industry has come up with different types of SEO. Each type is responsible for a number of SEO rules.
What is important to understand is that these subsets of SEO are not different processes, it’s just a way of breaking down a complicated process in several smaller processes that are easier to manage.
The most important is Technical and On Page
Technical SEO
Technical SEO is exactly what the name implies i.e. technical parameters that affect the visibility of a website in search engines.
The main goal of technical SEO is to ensure that search engine crawlers can crawl and index a website without any problems.
The most important technical SEO guidelines are:
- Check and optimize your robots.txt to make sure that search engines can correctly access your website.
- Add and verify your website with Google Search Console and specify your preferred domain.
- Use the COVERAGE report to find and fix crawl errors.
- Create an XML Sitemap and submit it to all major search engines.
- Optimize your site structure and URL structure.
- Follow SEO Friendly web design
- Create websites that load fast on both desktop and mobile devices.
On-Page SEO
On Page SEO has to do with the page itself and how to make it friendlier to search engines and users.
It should be noted that while search engines look at a website as a whole, ranking is performed on a page-level basis.
That’s why it’s important to pay attention to the optimization of each and every page on your website.
The most important on-page SEO guidelines are:
Optimize your page titles. This is a critical SEO factor. Page titles are shown in the search results and should be interesting for users to click. The title of a page should also give search engine bots enough clues on what the page content is all about.
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Optimize your H1 Tag. While the page title is shown in the SERPS, the H1 tag is what is shown as the top heading of a page. An optimized page has only one H1 tag and usually, it has the same values as the page title.
Optimize your headings. Besides the H1 tag a page needs to have subheadings (H2, H3) for the different sections. In case of long-form content, subheadings make the page easier to read by users and scan by crawlers.
SEO for Images. Any images used on a page should be properly optimized, otherwise, search engines cannot understand what they represent. Things like optimizing the filename, file size and ALT text are critical for image SEO.
Page formatting. Publishing a page with text and images without spending time to beautify the content is not a good SEO practice. Although Google cannot ‘see’ a page like a human, they have ways to understand how a page looks or if it’s full of ads and popups and this is taken into account during the ranking process.
SEO is one of the most powerful digital marketing tools for any type of website. An SEO optimized website enjoys high visibility in Search engines and improves the user experience.
To make it easier to handle, the SEO process is broken down into a number of sub-processes or types. The most important types are Technical SEO, On-Page SEO and Off-Page SEO.
