These days when consumers shop for products, they always look for a unique item. It means they want to have a feeling that a particular product belongs to them only. This is where custom products come into the picture. Personalized products are in trend these days, and a business not offering them may lag its competitors.
Custom products offer an ideal customer experience and ample options for the buyers to choose for themselves. Additionally, they get the ability to customize their products as per their liking. This way, they are confident in their purchase and make repeat purchases.
To attract consumers to your business and increase your sales, include custom products in your offering. Even the major players in the market, like Nike, are allowing their consumers to custom create products. This helps them establish a strong connection with their audience and helps build brand reliability. Integrate a high-quality product customizer and a WooCommerce product designer into your system to achieve your goals and beyond.
If you integrate the same concept into your business, it will increase your sales significantly. Custom products offer numerous clear benefits and are an invaluable tool in the business world today.
If you, too, are planning to introduce a custom product line in your brand, this is the right time to get started. First, let us dive into the benefits of offering custom products.
- Motivate Prospects to Pay More
When you offer custom products as per consumers’ preferences, they get motivated to pay more if required. Besides this, it boosts customer satisfaction and sales as well. Custom products get potential customers to spend more as well. The Motley Fool released one report in which they concluded that custom products sell for almost 50% more than their actual price. The major reason behind it is that consumers pay more if a product feels personal.
You should introduce customization options for your offerings to earn more. With custom products, the profit margin is more along with other benefits.
- Entice Consumers Who Demand for Custom Products
The demand for custom products is increasing at a rapid pace, and it is the right time for businesses to gain an edge. With custom options, you can appeal to the growing demand in the market and boost your sales. People are more likely to buy your products if you enable them to customize them. Deloitte revealed that almost 36% of consumers are after custom products.
If you tap more consumers in the market and be a part of the growing trend, integrate WooCommerce product designers. The designer will help your consumers design a product of their choice. They will then be able to buy the custom products through your eCommerce platform. Customization offers consumers the option to select as many features as they want for a product.
Furthermore, personalization adds emotion to a product. Consumers get to relate their products with themselves or something/someone important in their life. This is why they are in high demand these days.
- Setting Realistic Expectations for Delivery Time
The eCommerce platforms these days are setting some unrealistic expectations for the delivery of products. Platforms like Amazon deliver products the next day. That said, customers are also after the gratification of one-day or same-day delivery. Hence, they are ready to wait for a few days for custom products. Even consumers understand that rapid delivery is not possible when it comes to custom products.
Custom products give your business the required delivery time. You will not have to offer a rapid delivery service to attract more consumers. A Deloitte poll depicts that online shoppers may wait for 10-15 days as well after ordering custom products.
Consumers are well-aware of the fact that quality customization of a product takes time. Hence, they allow a business to take as much time as required to deliver a product that exceeds their expectations.
- Collect Better Information About Customers
When you offer customization options through a product design tool, you will be able to collect data about your consumers. You will get to know more about their likes and dislikes. Furthermore, it will give you insights into what is currently trending. Through the features that consumers opt for in their products, gauge your consumers’ taste better.
You can serve them better when you get to know more about their taste and preferences. This data will further help you offer similar personalized products to the same consumers. Using such recommendations, you will appeal to consumers to make repeat purchases.
- Gain A Competitive Edge
Millions of giants operating in the product market make competition intimidating for new players. Though, when a new business is selling something unique, consumers tend to shop from them more. This benefit is an obvious one that businesses obtain by offering custom products. A product customization software helps offer a unique experience to the consumers.
If you are offering something that consumers will not find anywhere else, they will buy from you. It is the power of product customization. Obtain the benefits of custom products and set your company apart. This way, you will gain a competitive edge and reap better returns. Integrate a simple WooCommerce product design tool and obtain maximum benefits. Several companies are already leveraging the benefits, but many are yet to uncover.
- Enhanced Customer Loyalty
No denying the fact that custom products help build customer loyalty. When consumers get products that have a touch of emotions – they have a sense of satisfaction. Consumers often like to buy from businesses that offer some control over their purchases. Customization helps consumers decide the product’s design better and as per their choice. It imparts a positive consumer experience and hence, enhances loyalty. When consumers are getting positive responses and experiences from a brand, they make repeat purchases. Consumers will keep coming back to your store and make repeat purchases.
- Significant Boost in Sales
You will have a wide offering, from simple custom t-shirts to products with more complex custom features. You can enable your consumers to pick different dimensions, colors, materials, functionality, etc. All of these customization options will help you see a significant boost in sales. When people are aware of the expectations from a product, the chances of sales increase.
Custom products make consumers feel happy, and they willingly click on “order now.” Furthermore, if they are happy with the purchase experience and product quality, they will also recommend your brand to others. They will spread word, which acts as the best tool to increase sales. For instance, when satisfied, people will happily share on social media and appeal to people on their friend list to buy. Such techniques work as free publicity.
- Reduced Return Rates
Product return is one such issue that almost every business dreads. One of the major drawbacks of operating in the product industry is high return rates. So, what if online stores have a good sales volume, they experience product returns too. This way, businesses often lose revenue and may have to incur additional costs. Such additional costs can be the money and other resources spent on shipping and receiving products back.
Custom products, on the contrary, will be the choice of consumers, and they are less likely to be returned. Plus, customized products keep consumers happy. When shoppers get the facility of controlling the features of a product, they don’t get disappointed.
- Sales Process Speeds Up
Integrating a product customization tool into your business helps enhance the consumer experience. The sales team will better understand the needs and wants, and they can therefore offer a unique option. They will be able to tap prospects who can very easily get converted into customers. They can work closely with the prospects, either on-site or in-store, and offer innovative options. This way, things get easy and smooth for the sales staff as well.
Product customization enables consumers to get a view of product customization. Additionally, they get an idea of the pricing structure to decide better. With custom products, decisions are made rapidly, and consumers often don’t give them a second thought.
The Bottom Line
Custom products enable businesses to offer consumers exactly what they are looking for. With customization privileges come excitement. Customization is not limited to specific customers, your retail customers can take advantage of it on a case by case base, but you can also have a more regular client base in corporate and event management companies. They need custom articles with each event or for their employees on a regular basis. If they have the ability to customize products in such easy manner, it would reduce their work significantly.
We just discussed a few benefits offered by product customization! You can integrate some easy-to-use tools for your sales team and customers to obtain the benefits of customization. With the right choice, you will reap the maximum benefits the industry offers.
Product customization offers you the path to take your business the extra mile while in terms of business possibilities, customer retention and loyalty.
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Author Bio: Mr. Pratik Shah is Creative Head at Brush Your Ideas, a top-notch Web-to-Print technology solution provider that offers Custom Product Design Software as well as Web-to-Print Storefront Solutions. He has been a creative and driving force in the success of our Woocommerce Product Designer.
