Digital marketing analysts develop and maintain search marketing campaigns through pay-per-click and other online advertising tools. People in this profession primarily work in office environments.
Digital marketing analysts find full-time employment with companies that advertise online regularly, but these professionals may also work for themselves as independent contractors.
There is little to no travel required for this job, as digital marketing analysts do most of their work through the internet.
- How Much Can You Earn as a Digital Marketing Analyst
- What Does A Digital Marketing Analyst Do
- How To Become A Digital Marketing Analyst
- Is Digital Analytics a Good Career?
- Top 10 Skills to Become a Profitable in Digital Marketing
- How do you Become a Digital Analyst?
- What Are The Roles in Digital Marketing?
How Much Can You Earn as a Digital Marketing Analyst
Digital Marketing Analysts in the United States make an average salary of $57,697 per year or $27.74 per hour. People on the lower end of that spectrum, the bottom 10% to be exact, make roughly $43,000 a year, while the top 10% makes $76,000.
Read Also: Top 19 Best Marketing Tool
As most things go, location can be critical. New Jersey, Delaware, New York, Washington, and Maine provide the highest Digital Marketing Analyst salaries.
Average Digital Marketing Analyst Salary by Location
Throughout the U.S., the average salary for a Digital Marketing Analyst is roughly $57,697 per year, which boils down to $27.74 per hour. Interestingly enough, Digital Marketing Analysts have the highest salaries in San Francisco, CA at about $72,821 per year.
For those who are just starting out, the average entry-level salary in San Francisco, CA is $41,000. Additionally, Digital Marketing Analysts make more than the average salary in Parsippany-Troy Hills, NJ, New York, NY, Bellevue, WA, Austin, TX, and Arlington, VA.
On a more broad level, Digital Marketing Analyst salaries are highest in New Jersey, Delaware, New York, Washington, Maine, Connecticut, and West Virginia. On the contrary, Louisiana, Oklahoma, and Hawaii offer the lowest Digital Marketing Analyst salaries.
- San Francisco, CA $72,821
- Parsippany-Troy Hills, NJ $71,002
- New York, NY $67,066
- Bellevue, WA $66,183
- Austin, TX $63,844
- Arlington, VA $63,510
- Boston, MA $63,119
- Minneapolis, MN $63,057
- Denver, CO $55,588
- Philadelphia, PA $55,492
- Baltimore, MD $55,403
- Charlotte, NC $54,809
- Atlanta, GA $54,463
- Cincinnati, OH $53,970
- Tampa, FL $52,866
- Northbrook, IL $52,391
- Scottsdale, AZ $50,818
Average Digital Marketing Analyst Salary by Company
If you insist on knowing when your check is going to come and for how much, then you’d be better off working for companies like Apple and Citi as they offer the highest salaries for Digital Marketing Analysts.
- Apple $95,135
- Citi $90,455
- 3M $90,276
- Western Digital $90,046
- Danaher $85,029
- Amazon $83,483
- Staples $81,795
- PerkinElmer $81,495
- Bed Bath & Beyond $81,294
- AllianceBernstein $81,039
- SAP America $80,197
- J. C. Penney $79,383
- Accenture Federal Services $78,918
- Lionbridge $76,754
- Belk $76,568
- TrueCar $73,025
- Axcess Financial Services $72,402
- Yamaha Motor Corporation USA $71,536
- General Mills $70,463
- Highmark $69,036
Average Digital Marketing Analyst Salary by Industry
Digital Marketing Analyst salaries can vary depending on the industry. In fact, our data shows that Technology, Transportation, and Media companies tend to offer much higher salaries for Digital Marketing Analysts.
For example, Digital Marketing Analysts make a whopping average salary of $61,580 while working for Technology companies. Meanwhile, other people in this field are making $57,499 at Transportation companies and $57,323 at Media companies.
But Digital Marketing Analysts may want to avoid working in the Retail industry as it offers the lowest average salary at $54,608.
Technology $61,580
Transportation $57,499
Media $57,323
Retail $54,608
Average Digital Marketing Analyst Salary by Skill Level
The salary for a Digital Marketing Analyst can vary depending on the years of experience that a person has, from entry level to senior level.
Data on how experience level affects total compensation is provided by the Bureau of Labor Statistics (BLS) as part of their National Compensation Survey, which is based on factors such as knowledge, complexity, contacts, and environment.
What Does A Digital Marketing Analyst Do
Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.
Duties
Market research analysts typically do the following:
- Monitor and forecast marketing and sales trends
- Measure the effectiveness of marketing programs and strategies
- Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
- Gather data on consumers, competitors, and market conditions
- Analyze data using statistical software
- Convert complex data and findings into understandable tables, graphs, and written reports
- Prepare reports and present results to clients and management
Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits.
They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.
Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods.
Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions.
Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research.
Workers who design and conduct surveys are known as survey researchers.
How To Become A Digital Marketing Analyst
Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.
Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA).
A master’s degree is often required for leadership positions or positions that perform more technical research.
Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts.
Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research.
Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.
Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
Is Digital Analytics a Good Career?
Data Analytics is still HOT, and Data Analysts are still in big demand! One type of analyst, the Web Analyst is still definitely in the ‘Most Wanted’ category, especially in the e-commerce industry. It is a great career option mainly because:
- There is a soaring demand for Web Analysts
- Which means huge job opportunities
- And Big Salaries
- And what’s best, is that the work is very interesting and challenging
- And the work life balance is supposed to be one of the best
Sounds interesting, right? Am sure you are thinking, “But do I have what it takes to be a Web Analyst?” Well, here’s a quick list of the intrinsic skills you need to be a web analyst:
- A keen sense of business
- A good sense of reasoning
- Good communication skills
- Be capable of out of the box thinking
If you think you have these skills, then a career in Web Analytics is definitely a good fit for you. So what’s next? Well you need to invest in some technical training that will equip you with the knowledge and expertise you need in the latest web analytics tools and technologies.
Top 10 Skills to Become a Profitable in Digital Marketing
Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit.
Unfortunately, not a lot of business owners or professionals have the right skills necessary to succeed in the craft. As a result, they fail to offer the best email marketing service and produce content that’s personalized to their specific market. In effect, their digital campaigns seem half-baked to their audience.
Digital marketing skills can be learned with patience, hard work, and determination. You can train yourself to acquire the unique skills needed to launch effective digital marketing campaigns for your brand.
Here are the top 10 skills to help you become a digital marketing profitable:
1. Data Analysis
Today, data analytics tools are widely available, giving marketers the information they need to understand customers and target them with the right messages.
Data analytics refers to the use of functional techniques and modern software to collect and process extensive collections of data from various online interactions of your target market.
These interactions come in different forms such as online transactions, content consumed, search queries, and other online footprints relevant to your business.
Bear in mind that any form of consumer data is useless if you don’t know how to analyze it to study your customers and create marketing strategies to grow your business.
Along with data analysis comes data cleansing, which refers to the process of eliminating incorrect, duplicated, or incomplete data on the database. As a digital marketer, you need to periodically purge your database of outdated, useless data to avoid making ineffective marketing decisions.
2. SEO and SEM Skills
A well-written blog post or newsletter is useless if the right people don’t find it. Remember, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are the strategies responsible for driving traffic to your website. A deeper understanding of it translates to better execution of your marketing strategies.
Google’s algorithm is constantly upgrading, and the importance of using relevant and specific keywords have reached a new high. With the worldwide web becoming more crowded each day, it’s important to stay updated and be fully aware of the latest algorithm updates and factors that affect search ranking.
At the same time, marketers need to strategically consider those algorithms in their content creation and distribution strategies to attract and engage people.
3. Writing and Editing Skills
At the heart of digital marketing is content. Writing and editing are more than just producing articles for blog posts and landing pages. It’s about connecting with your target audience using relevant messages and convincing them to take your desired action.
Of course, having relevant and well-written copy and content is a must for every digital marketer. But, what can help optimize it is creatively incorporating SEO keywords into it. Keyword optimization will help your content rank on search engines so your audience can find it.
Make it a goal to produce articles that are considered evergreen. This means that when someone finds it the day after its publishing date or even two years after, the content is still relevant to their information needs.
4. Email Marketing Skills
Even if email marketing is considered as an old practice, it’s still one of the most effective ways to nurture a good relationship between you and your customers. So, think outside the box and provide the best email marketing service.
To be able to create a dynamic email marketing campaign, you must know and understand the right tools, metrics, and strategies. This includes analyzing click rates, identifying platform navigation, and running email campaigns.
5. Listening Skills
One common error brands tend to make is focusing too much on creating and promoting content. As a result, they fail to establish a good relationship with their customers, who are supposed to be the evangelists or promoters of their business.
Effective content creation is founded on the data you gathered and analyzed to help you determine the information your target audience is looking for and how they want it delivered to them. If you want to be an excellent digital marketer, know that the design, the information, and the way you market your content are crucial.
So, how would you know the best way to convey your marketing message to consumers? By listening.
Hop on social media, and listen to the way your target audience talks about your brand, your products, and your services. Social listening will also allow you to gain insight about how your target market perceives your competitors.
6. Social Media Skills
Nowadays, the world of social media has become one big arena for public conversations. As a digital marketer, you can use that advantage to engage people with your business and inform them about your product or service.
You may already be familiar with social media because you’ve been personally using it since it first emerged. But, an effective digital marketer knows that there’s more to social media than just posting regularly and consistently.
Because businesses are now using social media to reach their target consumers, the platforms have significantly evolved to accommodate digital marketing needs. There’s social media advertising, boosted posts, hashtags, business pages, groups, and more. Indeed, there’s a lot to learn.
Community management also goes hand-in-hand with social media skills because it’s about seizing every opportunity you have to develop a better relationship with your customers.
7. CRM Skills
Customer Relationship Management involves strategies you can use to monitor and maximize customer experience. By understanding customer interactions and experience, you can connect with them on a personal and emotional level toward improving your business.
If you want your customers to promote your brand, you’ll need a set of skills to help you improve your Customer Service Management:
Empathy – Start asking yourself, if you were the customer, how would you want to be marketed to? How would you want to be reached and spoken to?
Good Communication Skills – Every client is different. How they do business is also different. But, when you know how to communicate well with different people, it’s easier to work out a good deal with them.
8. Mobile Marketing
According to Hubspot’s marketing statistics, almost half of B2B buyers do product research on their mobile devices while at work while 51% of consumers have discovered a new company while searching on their smartphones.
Because there seems to be no end to the growth of mobile marketing, various businesses and social media platforms are now coming up with innovative ways to reach people on their mobile phones.
It’s now essential to determine how you can create mobile-friendly content, and how you can leverage consumers’ dependence on smartphones for your business.
9. Paid Social Media Advertising Skills
Social media is no longer as simple as it used to be. Reaching your target market takes more than creating a business page, using the right hashtags, or regularly posting entertaining and relevant content.
Facebook Ads, for instance, provides marketers and advertisers with a comprehensive tool to create and manage advertisements. But, how do you make sure that you’re using it effectively?
Without a proper understanding of how social media ads work, you may end up spending more than you need to and fail to reach the right audience.
Learn and develop skills in oCPM bidding, creative ad experimentation, granular targeting of custom audiences, and social media data analytics tools like Facebook Insights.
10. Basic Design Skills
In the world of marketing, it can’t be all about text. It also involves a well-designed visual appearance. That’s not to say that you need to be a Photoshop rockstar.
But, when your graphic artist doesn’t get the changes you wish to make with your material’s visual appearance, it eats up too much time. hen you have basic knowledge of design principles, it’s easier to convey what you want your content to show.
Digital Marketing isn’t for everyone. But, these skills can be learned. All the information and tools you need are at your fingertips. It’s all about dedicating time and energy to learning these ten essential skills and you will become a digital marketing professional.
How do you Become a Digital Analyst?
Before you make the decision to venture in the world of digital analytics, check out these 10 tips for getting hired in digital analytics.
1. Understand Your Motivations
Taking time to understand why you desire a career in analytics is a crucial foundation for your satisfaction and success. Do not go into analytics if you’re simply bored with your current job, want money, or want to “get into big data.”
If those are among your key motivations, you will end up being exposed in the interview at best, unfulfilled and getting fired at worst.
2. Research First. Apply Last
Found a good position? Great. Slow down on filling out the candidate profile and clicking the submit button. Research the company first and if it’s a good fit, go ahead and apply. The last thing you want to do is waste both your own and someone else’s time if it’s not a right fit to begin with.
3. Network and Build Relationships
The digital analytics community is a bit of a rare bird. We are a group who is very willing to help others and discuss tough topics in an effort to resolve them. It is uncommon to find such a strongly bonded and helpful group of people working together.
Talk with digital analytics practitioners, recruiters, professors, consultants, and vendors to share and gain perspective on positions, companies, and the industry as a whole.
These relationships can help guide you into the right niche, showcase your experience, provide opportunities for jobs, and even turn into friendships. A relationship can simply start with an invitation for coffee or lunch.
4. Use Your Relationships in Your Job Search
Use the relationships you’ve forged when searching. Don’t stop with browsing companies for open positions or setting up alerts on SimplyHired or Monster. Keep going.
Here are some ideas: Sign on with a recruiter you jive with. Let your friends and those in the analytics community know you’re looking via in person and online conversations.
Contact your old professors, and see if they can introduce you to specific companies. Befriend HR recruiters at companies where you’d like to work (take them to coffee). These relationships are invaluable for getting a job in analytics.
5. Understand the Company’s Motivations and Culture
This one is really important. There are a lot of mid- and small-sized companies beginning to jump on the analytics bandwagon, and in doing so, they’re hiring a lone soldier — i.e., the analyst-to-solve-all-data-problems.
On the other hand, some are ahead of the curve and building out teams. Be aware of the situation you’re considering, and hone your communications and interactions appropriately.
While you may not envision staying at the company for the long term, if you can give them at least two years, it may be of benefit to both parties. However, we recommend refraining from saying you only see yourself there short term.
6. Know Your Abilities
Know which skills you have related to an analytics career (coding, auditing, statistics, finance, reporting, analysis, communication, process) and which ones could provide interesting/unique perspective for the position (politics, operations, leadership, creative, sales, and many others).
Even if your career path to-date isn’t directly related, figuring out how it contributes to an analytics position gets you one step closer. Take this perspective into the interview, and guide the hiring team toward understanding how you can contribute.
7. For Mutual Benefit, Be Honest
Lying can be blatantly stating a skill or experience you don’t have, but also fudging your levels of expertise. A good interviewer will be able to tell the difference between “advanced” competency and a novice level.
Any weakness here will destroy your credibility. Additionally, if you get a job on a true premise, your performance expectations will be realistic to what you can provide. And, if you don’t have a skill set but want or need one, find a way to pursue growth in the area, and let the interviewers know it.
8. Learn, Get Experience, and Give Back Simultaneously
Go to AnalysisExchange.com and sign up for a project. AE matches up a mentor, a student, and a (non-profit or NGO) businessperson to complete a consulting project in less than four weeks.
That’s free experience for you, a way to further non-profit initiatives around the globe, and a method to give back to the community. Also consider reading relevant blogs and books or earning certifications through learning sites like Coursera.
9. Develop a 100 Day Plan
Having a plan for your first 100 days will knock the socks off an interviewer. It may not end up being exactly right, but it shows that you’ve been thoughtful on how you plan on integrating and setting up a foundation for successful contribution to your position.
It may even separate you from the rest of the pack. The President of the United States has one, and so can you.
10. Audit and Refine Your Online Presence
Good hiring managers and recruiters will Google you. Outstanding hiring managers and recruiters will Bing you, look you up on many social networks, search for your handles and nicknames, and maybe even do an image search.
Be aware of the image you (and your handles) present. You could also use this to your advantage and optimize a digital résumé for search engines.
Be Careful With Signing Bonuses
This is a “bonus” tip worthy enough to mention. If a company offers you a signing bonus as part of your compensation, ask yourself why they need to use such a recruiting tool.
If it’s not a pro-rated repayment structure, they may have a retention problem, and it should be considered a red flag. If it is a pro-rated repayment structure, they may simply be using it as an added incentive to close the deal. It’s worth considering that signing bonuses can simply be golden covered handcuffs.
Using these tips along with best practices in the hiring process can surely put you on a solid trajectory for getting an analytics position.
What Are The Roles in Digital Marketing?
Digital Marketing is for creative and passionate people. Digital marketing job field is highly result driven and enhances your knowledge and creativity skills.
There are many digital marketing job roles. Here is a list of the digital marketing roles and responsibilities in a digital marketing company.
1. Digital Marketing Executive
A digital marketing executive is responsible for looking into the online marketing strategies for the organization. They plan and execute marketing campaigns, and maintain and supply content for the organization’s website. Here is a list of digital marketing executive roles and responsibilities:
- Develop and manage digital marketing campaigns
- Manage organization’s website
- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
- Track the website traffic flow and provide internal reports regularly
- Fix any error in online content and arrange webinars and webcasts
- Attend networking events and product launches.
- Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
- Work on SEO of the website pages.
- Edit and post content, videos, podcasts, and audio content on online sites.
- Promote company’s product and services in the digital space.
- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
- Creating and executing SMS, and email-based marketing campaigns.
2. Digital Marketing Manager
The primary role of a digital marketing manager is to get the word about your brand out in the digital space. Here are the digital marketing roles and responsibilities of a digital marketing manager:
- Develop, implement, and manage marketing campaigns that promote the products and services of a company.
- Enhance brand awareness in the digital space.
- Drive website traffic and acquire leads.
- Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
3. Search Engine Optimizer – SEO Executive
The primary role of an SEO specialist or an SEO executive is to rank a website page on the search engine result page and to increase the website’s traffic. SEO sector is booming day by day, and SEO executive jobs will always be in demand. SEO executive roles will be available only in large companies with marketing departments.
Read Also: What is Content Marketing
The SEO executive job role is available for all degree students, but it would be a plus point if you have a degree in digital marketing. You must have relevant experience and high level of technical skill. Here are the digital marketing roles and responsibilities of an SEO executive:
- Conduct on-site and off-site analysis of clients in various industries.
- Compile performances report using Google Analytics program.
- Keep attention to the updates of Google’s Algorithm.
- Contribute to the company’s blog for on-page and off-page optimization.
- Conduct keyword research according to the latest keyword research strategies.
4. Social Media Marketing Expert
A social media marketing expert is responsible for combining marketing and social media management to enhance the company’s social media presence, interaction with target audiences, promoting the brand’s engaging content, and expanding the opportunities for increasing the revenue.
A social media marketing expert should have the understanding and knowledge of each social media platform, social media marketing strategies, and how to optimize content to make it engaging on the social media channels. Here are the digital marketing roles and responsibilities of a social media marketing expert:
- Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
- Promote the brand’s products and services on various social media channels.
- Build social media marketing strategy and execute it through competitive and audience research.
- Optimize company pages with each social media platform to increase the company’s social content visibility.
- Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.
5. Digital Marketing Copywriter
There are many job roles of a copywriter. A digital writer produces the written content for web pages. They can work either as a freelance content writer or as an employee of a company.
The copywriter can help the content team to refine their content and words used to get more reception, help the search engine marketer to write a better ad copy, help the social media manager with better words for posting on social media channels. Here are few job digital marketing roles and responsibilities of a digital copywriter:
- Tailor the content and style of writing assignments according to their purpose like sell or inform.
- Understand target audience because content writing is not for clients. It’s for the readers. So a copywriter should understand the interests of the target audience.
- Work with different team to ensure quality results and quality visual elements of the web page complementing the words.
- Identifying interesting and fresh angles every time for an article.
- Write for blogs, web pages, social media, ebooks, slogans, and video script.
- Assist with the business pitches to win new clients and projects.
- Provide digital contents such as video, infographics, and images, etc.