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Top 19 Best Marketing Tools

The top 19 best marketing tools span essential categories like SEO, social media, email, and analytics, featuring industry leaders such as HubSpot, SEMrush, and Mailchimp.

1. Email Marketing by Wix

With the assistance of powerful email marketing campaigns, you can connect with your audience in a meaningful way. Email Marketing by Wix allows you to create beautiful mobile-optimized emails based on customizable designer-made templates. You can let users know of your online store discounts, events or add value with personalized automated emails, including the contact’s name.

To optimize these email campaigns, you will have access to your open and delivery rates, clicks and engagement, so you know exactly which type of content your audience best responds to. A tip to send you off with is to make sure you build trust by using a professional email address with a custom domain name.

2. Mailchimp

Mailchimp uses marketing automation to enable you to reach the right person at the right time. By curating a path for each customer, you can have different rules like branching points and delays that deliver relevant messages.

The platform recommends automated emails as opposed to bulk emails, reporting a 93% increase in open rates and a 174% increase in click rates when using this type of marketing tool. Mailchimp also provides triggering emails like password recoveries or signup confirmation to assist customers when they need it.

3. Marketo

Marketo has a full suite of digital marketing solutions aimed to nurture your leads and customers. If your business has a sales team, Marketo is known to increase sales productivity with their inbound and outbound marketing engagements.

This platform allows you to give reps a prioritized list of the highest-scoring leads to more effectively and consistently improve their sales performance. Another benefit of Marketo is that they have over 500 integration partners, so you can avoid connectivity challenges and enrich your data environment.

4. Buffer

Authentic engagement is key for an effective social media marketing strategy. Platforms such as Buffer let you publish, analyze and engage all in one platform. From a single dashboard, you can plan your content for Instagram, Facebook, Twitter, Pinterest and LinkedIn.

Their platform allows you to work together with your team to plan, preview and schedule your upcoming campaigns. Using Buffer also lets you reply to comments, prioritize important social media conversations, and even get alerted about negative sentiment reactions, so you are always in the know and on top of your social media game.

5. Hootsuite

Hootsuite empowers its users to connect with their audience by keeping an eye on the latest social conversations and trends. They even let you know when you’ve been mentioned by brand name, even if a social user did not tag your handle in the post, which is great for staying on top of timely mentions and buzz happening around you.

The platform’s social analytics easily tell you what is working so you can do more of it. By seeing the data for each post you can create better content in the future that your followers and potential customers will love.

6. Iconosquare

If you’re all about making data-driven decisions, Iconosquare will give you peace of mind when it comes to your social media marketing. As their new slogan says, “Make your life as a social media marketer way easier.” When promoting content in the form of ads, Iconosquare can integrate with it and provide you with analytics on those paid campaigns. Furthermore, their actionable analytics let you visualize the metrics that are most important to you.

Another great aspect of this program is that there is a multi-profile management ability, which lets you manage multiple brands and companies’ accounts in one dashboard. This advanced feature is especially valuable for digital marketing agencies and freelancers working with several clients.

Iconosquare offers scheduling of posts and videos for Instagram, Facebook, Twitter, and LinkedIn content via the publishing feature, and the ability to “spy” on your competitors strategies and market with the benchmark competitor tool.

7. Wix Analytics

Wix Analytics is one of the most crucial Wix marketing tools available for getting information about your website. Every published Wix website has Wix analytics built into the dashboard. There, you can track your traffic and understand where your visitors come from, which days and time are most popular and see where on your site they spend the most time.

An extra benefit of the system is that you can get to know your customers and understand how they are growing over time. Additionally, Wix Analytics offers you personalized suggestions based on your site’s performance, with specific actionable items to boost traffic and engage with visitors.

8. Google Analytics

When it comes to analyzing data for your business in one place, Google Analytics has the digital offerings you need. What differentiates this product is that it gives you access to Google’s unique insights and machine learning capabilities. Among other things, you’ll be able to set up conversion modeling, run behavior reports and conduct data visualization.

Other platforms by Google that can also be great for making marketing decisions are Google Search Console, used for understanding your site’s search traffic, and Google Trends, one of the best web analytics tools available in the market.

9. Kissmetrics

Marketing analytics is the specialty of Kissmetrics. Their online solutions are split between SAAS businesses and e-commerce companies. What sets Kissmetrics apart is that their data is less focused on sessions and is tied to a real person, allowing you to track a user’s full customer journey across devices and discover their drop-off points on your site. If you want to know which features on your site are the most valuable, this software will also permit you to do exactly that.

10. CRM by Wix

No digital marketing toolset is complete without a CRM. What is a CRM? You might ask. CRM stands for customer relationship management, which helps you manage your company’s relationships with existing customers and potential customers.

Wix allows you to capture leads and convert them into customers by streamlining your workflow. You can use it to track leads and set priorities to follow up with so that you never miss a lead or a chance for you to connect with your customers. The goal is to allow you to build lasting relationships, which can be done with live chat, forms, landing pages, inbox, contacts, automations and a lot more.

11. Hubspot CRM

The main goal of HubSpot’s CRM is to grow and nurture your database. Their different online products offer professional-looking landing pages that the CRM will automatically enrich and track each contact once a lead is submitted.

Furthermore, their bulk emails can get personalized from the contact data based on your CRM. Once you review the analytics of how they interacted with the campaign, you can track trends and drive more conversions.

12. Salesforce CRM

From pipeline and opportunity management to marketing automation and help-desk solutions, Salesforce aims to offer the CRM solutions every business needs. Their products and offerings vary and can be customized for different business sizes. For example, it’s been reported that their small business solutions can scale customer growth by 27% and boost customer satisfaction by 42%.

Salesforce CRM lets you keep track of every interaction, the ones that have already happened or need to happen. The software allows you to filter the contacts in your database to find the ideal prospects and decision-makers within a company. By speaking to the right people, you can get more leads.

13. Optimizely

Having a good digital site experience is a top priority for marketers. With this in mind, Optimizely created software that provides the means to run better experiments across both frontend layouts and backend logic.

Their digital marketing tool gives you real-time web testing data so you can make confident adoptions to your business website. A reason to run these types of tests is so you can move and experiment with key parts of your site and optimize for the best performance.

14. Visual Website Optimizer (VWO)

Visual Website Optimizer is there to empower your online performance with A/B testing experimentation designed for growing your business. They pride themselves on measuring the impact of their tests by aggregating metrics such as leading and lagging indicators that can stop bad experiments early on.

Furthermore, VWO’s software is friendly for both technical and non-technical marketers, allowing you to launch new experiments in minutes that combine different modes of experimentation. Once you’ve got some tests under your belt, manage your experiment pipeline in a centralized place. There, all your co-workers can also get access to the status of the tests.

15. Hotjar

Several Wix marketing integrations such as Hotjar are available to you as a user. Simply go to the app market to add it to your site. But why do so? With the power of Hotjar, you can easily understand how users experience your website through heatmaps and behavior analytics.

Heatmaps allow you to visualize user behavior as they show you where users click, move and scroll on your page. Through these insights, you can see what elements attract attention and where users’ attention drops and use this data to run A/B tests and observe behavior changes based on your experiments.

16. Lead Capture by Wix

Wix users who use lead capture solutions get up to 20 times more leads. With this Lead Capture tool, you’ll gain access to numerous ways to capture leads on your website. You can let visitors reach out to you with the help of a form builder where they can get in touch, subscribe and stay informed.

You can also engage visitors and close deals with live chat that lets you communicate with visitors in real-time. By giving instant answers to your visitors, they can more likely turn into customers.

Combining Wix’s Lead Capture with the landing page builder will let you publish pages such as events, webinars or ad campaigns and ensure they’re a success.

17. Unbounce

Landing pages are essential marketing tools as they can fine-tune the conversion paths and simplify workflows for marketers. Instead of leaving visitors to wander around your site, they can stay on a page tailored to your promotion or product with no exit path. Unbounce’s goal is to enable you to make the most out of your landing pages.

To ensure you’re maximizing each landing page’s potential, Unbounce has built-in features such as two-step opt-in forms, custom thank you messages, redirects and gated content.

18. AdRoll

Is it your priority to find more customers for your online store? Then this next marketing tool is for you. AdRoll uses sophisticated audience targeting to enable you to identify those most likely to become repeat buyers and gets in front of them with your ads. You can get your message to a specific demographic but also target them based on interests and hobbies.

But that is just the start. AdRoll also lets you target by context and lookalikes. After you get in front of the right audience and bring leads to your site, the platform has other relationship-building software and features available, including rich analytics and email marketing.

19. Google Keyword Planner

Google Keyword Planner allows you to choose the right keywords to get your Google Ads seen by the most relevant customers. To best research and select your terms, this site will discover new queries by suggesting keywords related to your selected phrase, products or services.

Their research tool also gives you insights into how often certain words are searched and how the searches have changed over time. Lastly, you can get bid estimates from the Keyword Planner to best determine your advertising budget.

FAQ

Which tool is best for marketing?

The best marketing tools include HubSpot, Semrush, and Mailchimp. These platforms help businesses manage customer data, improve search engine visibility, and run email campaigns. Choosing the right software depends on your specific goals, budget, and team size.

What is the big 4 in marketing?

The ‘Big 4’ in marketing typically refers to the four major advertising and marketing agencies: WPP, Omnicom, Publicis Groupe, and Interpublic Group.

What are the top online marketing apps?

The top online marketing apps include Canva, Mailchimp, and Google Analytics. These tools help businesses design graphics, send email campaigns, and track website traffic.

What are the big 5 marketing companies?

The “Big Six” are the global empires of advertising—conglomerates that own hundreds of agencies, manage billions in ad spend, and influence nearly every brand you know. As of 2025, the players are: WPP, Omnicom, Publicis, IPG, Dentsu and Havas.

Source: wix.com