Facebook is the largest social network on the internet and it provides a source of income for thousands of people all over the world. The latest reports put the membership of this social network giant at over 750 million people from different countries across the globe. People are practically addicted to the features that are provided on this website.

The social media platform is a meeting point for millions of people and like radio, TV or print media it generates a lot of advertisements revenue. This article will show that apart from sharing your selfies and comedy videos on the platform, you can actually make money on the side. The main points are,

• Sell your products on Facebook
• Earn money through Facebook page
• How to earn money from Facebook page
• Become an influencer
• Operate a Facebook Group in Your Niche
• Facebook as a Traffic Driver

Without wasting much of your time, let’s see different ways you can actually make money on Facebook.

Sell your products on Facebook

You can use facebook’s make an offer feature to earn money by selling products.

Put the link of your product in the link box and give a coupon code to offer a discount on the product.

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You can also use an affiliate link from any e-commerce site and attach a coupon code (not necessary if the company does not offer a discount). Your fans will buy the product from your link and you will earn money through the affiliate.

You can put the paid links on Facebook from any of the websites, Amazon, Flipkart, Snapdeal, or whichever provides a commission on their earning.

Earn more on offers by promoting on Facebook:

• Give an attractive offer like 10-15% discount or buy one get one free. Your offer should be competitive or better than your competitors.

• Promote this offer with Facebook paid ads.
• Or, involve influential Facebook pages or people to promote your offer.

Earn money through Facebook page

A Facebook page has the potential to earn as much as a billion. The Indian startup Inshort was first started as a Facebook page which later became a startup for sharing any news article in 60 words.

To earn money from a Facebook fan page, first, you must create one. And then follow this small guide.

How to earn money from Facebook page

Step-1: Find a niche

You must be clear from day one that you have to make money from your fb page. For that, you must know the potential of a niche which will help you to earn money and your interest in the topic.

For example, an affiliate marketing fan page will generate a decent earning from websites like amazon.

Earning from a Facebook page is not a fortnight work. It is also important that you must have the basic knowledge about the field so that you can create content for your fans and inspire other people to like your page.

Step-2: Publish content on your Facebook page

Start sharing content. Your content should be such that people read/watch and share.

Facebook pages are said to have a low organic reach and people often forget you if you are not consistent.

You must have a pre-written pool of content. Also, you should schedule your posts so that if you are busy somewhere, your page will still keep running.

You can schedule your social media posts with apps like Buffer and HootSuite.

Step-3: Make a relationship

In marketing relationship building is compulsory. You will get your first payment from collaborative promotions or as sponsored posts. Sponsored post means that you get paid to write (and post) about a brand, on your fb page.

Or, you can make money by posting links of other brands.

Step-4: Make more money

If you have a decent fan base and have developed a name in the town, you can apply to the affiliate programs to earn more money. Few famous affiliate providers are clickbank, cj, shareasale, amazon etc.

Become an influencer

You can also earn money becoming an influencer with your normal profile. If posts on your Facebook wall get decent likes and comments, becoming an influencer is a good way to earn money.

Also if you have a fan following and you interact with them through your personal profile, then you can make money by signing up through an influencer account on blogmint.com or fromote.com to start earning.

After signing up, you will be required to fill a form where you will enter your profile information and you can fix price as an influencer. For example, you may charge 5,000 per facebook post giving emphasis to a brand.

Operate a Facebook Group in Your Niche

Although there is little value in running a Facebook group with the sole focus of making sales, they can be a useful way in which to let people know what you offer.

Facebook Groups can be particularly useful if you sell information products. You can set up a group, encouraging members to help each other and share ideas. Once again you need to ensure that you offer group members useful content, and every so often you can suggest your product as a solution to their problems.

Facebook Groups can also work well as an offshoot to other activities. For instance, if your product is a course or an eBook, you could run a Facebook Group for members of your class or people who have bought your eBook.

If you provide paid coaching, you could use a Facebook Group as a place where your clients can come together. You could perhaps even operate it as a Mastermind group.

Facebook as a Traffic Driver

The great thing about Facebook is that its algorithms examine where you go online, what you click on the site, what videos you watch, etc. Then it brings more of those types of posts to your attention. Facebook is also, of course, a way to connect like-minded people, organizations, and companies.

You can take advantage of this to make money on the platform. You’ll do it not by selling to people directly on the platform as with the Marketplace but rather compelling people to click on links on your Facebook page that takes them to your e-commerce site, landing page, or other website connected to your online business.

This is often referred to as two-step marketing. You’re not trying to make a sale on Facebook (because people generally aren’t there to buy), rather you’re trying to get their attention and interest and get them off of Facebook clicking over to your website.

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There you can sell them products or ask them to sign up to your email list (we’ll cover that in-depth in the next section). This Facebook traffic is very qualified—these are people interested in your product offers. When you run ads on Facebook you can target by demographics, interests, and even people who have already expressed interest in your product, business, and brand so the traffic is very qualified.

How to do it

To boost your traffic, you need to post regularly to your Facebook page. You can post sales pitches, product launches, and other related things to your business. Strong copy and compelling offers can bring in a lot of traffic.

But you should also have useful content on your page that engages the prospect—that’s what’ll keep them coming back. You could post industry news, funny stories, etc. Photos and videos are very important these days—people want to watch them. And they don’t have to be professionally produced.

If you have a blog, you should also post a link to every new post on your Facebook page. Same with any new YouTube videos or any other content you post elsewhere online. It’s all about driving as much traffic as possible. You may even consider paying for ads just to have people see your free content and go back to your website as well. This way you can build a retargeting audience and run ads to them in the future.

The idea is to include content that gets people to like your Facebook page, so it shows up in their news feed and they send it to friends too.

Making money from Facebook is a little tricky. Facebook does not allow organic promotion to a large number of fans. But the trick here is, if you can keep your audiences engaged, you can win the organic reach to a much larger extent.