Search engine optimization (SEO) at the enterprise level introduces a range of challenges, as well as opportunities. You have more competition, but also access to a much larger audience, which can help your company drive a significant amount of sales (and even growth) in a short amount of time.

Search engine optimization (SEO) is one of the best methods to drive traffic to your website. SEO is the process of boosting your website’s ranking in organic search results so that more people can find your business and purchase.

• How do You do Enterprise SEO?
• How Can SEO be Used to Generate More Traffic?
• What is Enterprise SEO Platform
• How do You do SEO Right?
• Latest SEO Techniques
• How to Improve SEO
• What is SEO Techniques?
• How to Increase SEO on Google
• SEO Techniques And Tools
• Enterprise SEO Strategies
• What is an Enterprise Company?
• Is Enterprise SEO Necessary?
• What Are The Top 3 Three SEO Strategies?
• What is The Best SEO Platform?
• Top 5 Ways Enterprise SEO Platform Can Maximize Your Website Traffic

How do You do Enterprise SEO?

One of the most interesting things about working in enterprise SEO is having a never-ending menu of opportunities. You have a lot more freedom to choose what you think is important and what will have the most impact. Many companies break out projects or teams around some of the core principles of SEO, content, links, and technical SEO.

• Working with content/assets
• Building and creating links
• Technical SEO

Working with content/assets

There’s a misconception that big, high-DR websites can rank for any keyword. The reality is that many enterprise websites get a lot of their overall traffic from branded searches, and they may not rank well for unbranded terms.

Read Also: How to Estimate SEO ROI From Content Marketing

For example, apple.com has a DR of 97, making it one of the strongest websites in our index. Most of their traffic comes from branded terms, and you might find it surprising that they don’t rank for terms like “smartphone.” In fact, according to Ahrefs’ Site Explorer, over 41 million US organic visits come from branded keywords. That’s over half of their estimated US organic traffic.

Building and creating links

A lot of link building happens without SEO at the enterprise level. Companies are usually really active and doing different things. You may see TV commercials, hear radio ads, have a lot of new content.

Then there’s public relations, social media, paid advertising, content syndication, events, corporate partnerships, influencers, celebrity advertising, affiliate programs, and more. Most links will probably happen without you, but you can help guide many of the teams in charge of these channels with best practices.

Technical SEO

Enterprise sites can have complex infrastructures and a lot of legacy systems in place. There may even be many different teams responsible for maintaining everything, which means the technical environment and the political environment can be tricky. Sometimes pages or sections of the site will have issues that never get fixed because doing so is too expensive.

One mistake can keep millions of pages out of the index or remove an entire site from search results. There are so many moving parts, so much that can go wrong, and so many times that you’ll need to choose the least bad option. You won’t have control of everything. Just do the best you can and when you have the opportunity, make the most future-proof decision you can.

When focusing on technical projects, you’re likely to have an unlimited number of things fighting for your attention. You must learn how to prioritize tasks and focus on the most significant issues. While it would be great if you could get everything technically perfect, it’s simply not realistic.

How Can SEO be Used to Generate More Traffic?

Search engine optimization, or SEO, is among the most important tools for any digital marketing campaign. It’s one of the essential techniques to achieve a better Google search ranking, which results in improved traffic to your website, and increased sales and conversions.

There are many elements to SEO, including keyword ranking and website optimisation, so you may need the help of an SEO marketing company to keep up with the latest trends and techniques.

1. Advertise

This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising (try our Smart Ads Creator!) are all excellent ways of attracting visitors, building your brand and getting your site in front of people.

Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.

2. Get Social

It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches.

If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here’s more advice on making the most of social media marketing.

3. Mix It Up

There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.

4. Write Irresistible Headlines

Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”

5. Pay Attention to On-Page SEO

Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.

6. Target Long-Tail Keywords

Got your high-intent keyword and popular keyword bases covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.

7. Start Guest Blogging

Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.

8. Invite Others to Guest Blog on Your Site

Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.

9. Go After Referral Traffic

Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to.

When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic.

10. Post Content to LinkedIn

LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.

What is Enterprise SEO Platform

There are multiple people an SEO has to report to in enterprise marketing depending on a variety of factors. Their role can mean they report to their SEO marketing manager or sometimes a digital marketing director who is overseeing multiple channels.

Agency SEOs have the added bonus of reporting to a client who sometimes blurs the lines between search engine marketing, web development, and search engine optimization.

Since the enterprise SEO is an important cog, they also have to integrate with a team that oversees other channels. Paid marketers can really benefit from optimized pages because on a large scale, they can save their enterprise-level company millions of dollars resulting from low CPCs.

Social marketers can benefit their companies by amplifying innovative messaging that comes from audience intents and their search habits.

As mentioned above, enterprise SEO agencies have their SEO’s report to their work to their management along with clients. This sometimes comes with contractual obligations to show improvement in a given time frame.

In a fickle industry such as SEO and the competition level of enterprise search results, they face monumental challenges coming from both clients and their competition.

In any field of enterprise marketing, you need tools that can assist the marketers with the immense task at hand. In particular, enterprise SEO platforms should have features that can help with innovation, automation, and integration.

• Innovation: An enterprise SEO platform should focus on innovation in the creative ideas it gives you for future campaigns. Keywords that may not have been accounted for during content ideation are a great example. Generally themes for campaigns are decided first, but after a period of time, you may find that audiences are looking for the same content in different ways. In this way, a tool can be a great asset for coming up with great keywords that can turn searchers into customers.
• Automation is essential in enterprise-level reporting. This is a must when looking for enterprise SEO platform. It should be able to aggregate large data into a readable report that can be sent weekly, monthly, or quarterly. Time is saved when an enterprise SEO doesn’t have to dedicate putting together raw data into readable formats.
• Integration is necessary when an enterprise-level company is using all digital marketing channels. Teams need to be able to align with their peers’ strategies and verticals. Campaigns are always more successful when there is a team goal rather than a personal one.

An enterprise SEO has to choose or recommend a platform fearlessly. It may seem hopeless when asking for budget with management, but the digital marketer is committing their time to an essential piece of a large role.

How do You do SEO Right?

Search engine optimization takes time and money. If you’re short on time but have the money, an agency or consultant is an option. If you’re short on money, use these do-it-yourself tips to boost your site’s organic rankings.

1. Improve Title Tags

Look at your highest-level category pages. My research shows that ecommerce category pages should drive up to 32-percent more organic search traffic than product pages.

Sometimes a small, common-sense tweak to a title tag can make a big difference, especially if your ecommerce platform generates default titles based on the labels in your taxonomy and the site’s name. This can result in title tags such as “Women’s – [Your Site].”

Do your title tags make sense? Can you make them more specific or relevant? For example, adding “shoes” to the title tag above could be a common-sense tweak: “Women’s Shoes – [Your Site].”

2. Master Keyword Research

A sound SEO program relies on keyword research to:

• Know the words and phrases of real searchers,
• Determine which keywords to target,
• Gauge demand for your products.

Marketers tend to use the jargon of their industry and brand. Don’t assume that you know what consumers want and how they search — do the research.

The best keyword tools offer a demand score for each theme. Google Keyword Planner is the free, go-to keyword research tool, though you’ll need an active Google Ads campaign to access the most useful data.

Most other quantitative keyword tools require a paid subscription. But some still suggest keywords, for free, without providing data on popularity.

3. Understand Your Competition

Identify your organic-search competitors — not necessarily the sites that sell exact products and services, but also informational sites and massive retailers that compete for the same phrases. Wikipedia, Vogue magazine, and Walmart are your competitors if they’re taking up room on the search results page. Ask yourself:

• What are they doing well in organic search?
• What content themes do they include that you don’t?
• How do they structure their site to target valuable keywords?
• How do they engage shoppers?

Also, study their reviews and social media activity to identify products or site info that could improve your own offerings and user experience.

4. Map Keywords

Knowing what consumers want and the search phrases they use, map keywords to each page on your site.

Create a spreadsheet of all critical pages in your site’s navigation and map unique primary and secondary keywords to each. Create new pages for unassigned high-value keywords.

Use long-tail keyword themes that drive fewer searches and are typically more specific — such as “how to get red wine out of carpet” or “ex9116 exalt 18v battery charger” — in blog posts, FAQ pages, and product pages.

5. Optimize Your Site

With your keyword map in-hand, the next step is implementing on-page SEO, including:

• Updating the content on the pages to include the keywords;
• Creating new pages (for unassigned keywords) with text and, potentially, graphics, audio, and video;
• Launching a new, keyword-rich section, such a blog or education portal.

Focus on the relevance of the textual elements of each page — the title tags, meta descriptions, headings, body content — to the keyword themes that searchers use.

6. Produce Regular Content

Create ongoing content tailored to your audience. You don’t have to kick out a new blog post or other content every day. That’s unrealistic for many ecommerce sites. Just publish unique content at least monthly, if not weekly. Consistency is key.

“Content” does not need to be only text. Use illustrations, product photos, how-to videos, or any other content that helps shoppers. Delivering value is vital. If the content doesn’t fill a need or engage your customers and prospects, you’ve wasted your time and theirs.

7. Boost Link Equity

Link equity is the quantity of high-quality, topically-relevant sites that link to yours. Link equity and contextual relevance are the top two organic ranking factors. Combined, link acquisition and content marketing increase your link equity naturally.

Content marketing for SEO involves creating, say, articles, videos, and podcasts that people want to share and link to. As the number of people exposed to the content increases, so does the potential for links.

Link acquisition, on the other hand, involves:

• Identifying high-value pages or sites that are topically relevant;
• Figuring out how to make your content valuable to that site owner; and
• Reaching out directly to request a link or an arrangement that would lead to a link, such as a guest post or interview.

Google advises site owners to build compelling websites that users want to tell their friends about. This content-engagement approach to SEO is Google’s answer to, “How do I get more links ethically?”

The keyword research in step 2, above, comes in handy as it provides an idea of the most influential and best-ranking sites to approach.

8. Build Your Social Media Network

Social media enables you to connect with your audience. Nurturing those relationships increases the exposure of your content and, thus, the likelihood that some will blog about it or link to it.

Consumer-facing businesses will likely find the most value in Facebook and Twitter. B2B companies usually focus on Twitter and LinkedIn, with Facebook in the mix as well.

If you have attractive images, add Instagram or Pinterest to the list. If you’re open to creating videos, definitely use YouTube.

9. Understand Analytics

You can’t optimize what you don’t measure. SEO requires a basic understanding of Google Analytics (or equivalent) to know which pages to optimize and which are performing strongly.

In Google Analytics, go to Acquisition > All Traffic > Channels. Click on “Organic Search” and then change the Primary Dimension to “Landing Page.” You can then analyze your SEO performance.

Beware of the “Keyword” dimension, though. No analytics program can accurately track which keywords referred organic search traffic to your site. Only the analytics for each search engine, such as Google Search Console’s Performance report, can do that.

10. Read SEO Posts

Study an SEO guide such as the “SEO How-to” series. Other helpful and free beginner SEO guides include Moz’s “The Beginner’s Guide to SEO,” Search Engine Land’s “Guide to SEO,” and Google’s “Search Engine Optimization Starter Guide.”

Latest SEO Techniques

To help keep you from constantly refreshing Google’s update page, we put together this list of the top 10 important SEO techniques.

1. Understand Your Site’s Core Web Vitals 

Core web vitals might be a new SEO term you haven’t heard of. But in 2021, it’s essential you familiarize yourself with what these mean, and the metric benchmarks behind them. In May, Google will roll out Page Experience, a new algorithm that ranks pages based off of its core web vital scores. 

So what are core web vitals? Google defines them as a set of metrics that measure speed, responsiveness, and visual stability. We dig a little deeper into what core web vitals mean in this post, but here’s a quick recap. 

• Largest Contentful Paint (LCP) – Measures page speed. This is the time it takes for a page’s main content to load. The ideal LCP is 2.5 seconds or faster.
• First Input Delay (FID) – Measures page responsiveness. This is the time it takes for a page to become interactive. The ideal FID is less than 100 ms. 
• Cumulative Layout Shift (CLS) – Measures visual stability. This is the amount of unexpected layout shift of visual page content. The ideal CLS is less than .1.   

Now that you know what you should be measuring for, how do you measure it? Google has updated many of its existing tools to include core web vitals measurement capabilities. Each of these tools offer reports that give details and insights into the health of your core web vital metrics.

Consider spending some time in each of these platforms and familiarizing yourself with these reports, and how you might be able to improve your scores before the new page experience update goes live. 

• Google Search Console
• PageSpeed Insights
• Lighthouse
• Chrome DevTools
• Chrome UX Report
• Web Vitals Extension

2. Optimize for Google Passage Ranking

In October of 2020, Google launched what they call Passage ranking where individual passages on web pages can be ranked along with the whole page itself. Why does this matter? This means that Google can pull out sections from a page even if that page is covering a different topic than what is displaying in the SERP.

For example, say you wrote a blog post on social media marketing, covering a variety of different aspects within social media marketing, such as tools, strategy, metrics, networks, etc.

Your page might rank for the keyword social media marketing tools, even though you may not have optimized for that keyword. Because Google sees a relevant passage about social media marketing tools in your post, it’s indexing that specific passage.

Optimizing for Google’s Passage ranking is really as simple as creating an easy to read blog post and user friendly experience. Your biggest focus should be on creating clear sections within posts. Focus on incorporating keywords as headings for these sections.

Your content within these sections should be clear and focused on the subtopic within. Think of it as a blog post within a blog post. These sections should always be relevant to your main topic, but also make sense contextually if they were to stand alone.

3. Focus on Featured Snippets 

Featured snippets, if not already, should become a part of your strategy in 2021. Also known as the holy grail of search, featured snippets appear in position zero, or at the very top of the SERP page in a rectangular box. 

Sure, you can’t select the content shown in a featured snippet, but you can optimize your content so it’s more likely to appear in a featured snippet. Here are a few recommendations.  

Long Term Keywords 

According to SEMrush, the longer words in a search query, the higher chance it will return a featured snippet. Only 4.3% of single word keywords resulted in a featured snippet as compared to 17% of keywords made up of 5 words, and 55.5% of keywords made of 10 words. 

Use Questions

Any content you write should be created with user intent in mind. Most often, when people search Google they use queries in the form of questions. So writing content with these questions and answers in mind, will set you up to earn more featured snippets. 

SEMrush found question words, “why”, “do” and “can” return the most featured snippets, whereas the word “where” triggered the least amount of featured snippets. 

Format Wisely 

There are four different types of featured snippet formats: paragraph, list, table and video. When you write your content, keep these different formats in mind. Also keep in mind the purpose of a featured snippet. Google wants to display information easily and distinctly to searchers looking for a fast answer. So format for the speed reader.

That’s not to say you can’t have longer paragraphs of text within your posts, but keep that content after your featured snippet definition. This should be short, clear, and to the point.

4. Learn the EAT Principle

The EAT principle can help you master longterm SEO success, despite Google’s constantly changing algorithm. Sounds pretty great doesn’t it? But what in the world is EAT? 

EAT stands for expertise, authority and trustworthiness. It’s essentially the measurement of your brand’s reputation on the web. Google ranks more established, brand authentic and trustworthy sites higher than those unknown. 

If your industry is a bit more saturated than other markets, you might be thinking how in the world am I supposed to beat out some of my competitors who are huge companies, or well established brand names? 

Start small, don’t feel overwhelmed. There are clear steps you can take to establish your brand’s authority, trustworthiness, and reputation. Here are a few: 

• Ask customers to leave good reviews on reputable sites like Yelp, the BBB, Amazon, or Google. 
• Earn high quality links from sites in your industry. 
• Get active and encourage mentions on public forums.
• Demonstrate EAT on your website through testimonials, case studies, reviews and other forms of social proof.

5. Support Multiple Long-Tail Keyword Phrases

With every algorithm update that Google releases, the search engine becomes more advanced. Now, Google has announced that it can understand relevant subtopics of a specific keyword. For example, if you were to search “home exercise equipment”, Google now understands that “budget equipment”, “premium picks”, or “small space ideas” are relevant subtopics, and SERPs will display a wider range of results. 

What does this mean for SEO? There will be a lot more competition for shorter tail keywords. But if you utilize long tail keywords, or more specific keywords with three words or more, you’ll have a higher chance of ranking for that relevant phrase, and possibly related phrases as well. 

Here’s an example. If you’re trying to rank for “custom branded apparel”, maybe your title, meta description and URL includes that phrase, but you also incorporate “logo jackets for companies”, “ branded sweatshirts and tshirts”, and “sweaters for businesses” into your content as well.

This helps you rank for a variety of different search queries, and lets Google know that custom branded apparel is related to these other long tail keywords too.

6. Create New Content

This might seem kind of obvious, but sometimes marketers get too caught up in the details of their on page SEO, and neglect to focus on creating new quality content for searchers. Keep in mind that over 4.4 million blog posts are published every day. So if you’re not producing new content on a regular basis, it’s pretty easy to fall behind. 

When you create new content you also have a chance to optimize for today’s SEO best practices on the first go. Focus on page titles, content headers, subheads, image alt text, and the new keywords your targeting. 

Fresh content is also seen by users as more valuable than old content. When people are searching for an answer to a question, they often look at the date for relevance. If your posts all have old dates and outdated information, they will quickly skip over to the next search results. 

Finally, freshness is a ranking factor in and of itself. The more you publish, the more frequently Google will index your pages, and the more quickly your content will rank.

7. Update Old Content

Though you may be busy creating new content, you can’t neglect updating your old content. This is an essential SEO technique of 2021. If you’re only publishing new content, your old content will fall off the map and become irrelevant. Since you probably invested a lot of time into those old posts, don’t miss out on the opportunity they could offer. 

One of the easiest ways to go back and refresh old content is by doing a link audit. Find and fix any external links that are broken or outdated. This not only improves your user experience, but keeps you from being penalized by Google for having too many broken links. 

Go back and update your internal links too. As you create fresh content, don’t forget to go back into relevant old content and add links to these new posts. This tells Google that there is a relationship between these pages, and will help Google index your new pages faster, while helping your posts rank higher for relevant search queries. 

8. Focus on User Experience 

Honestly, when it comes to SEO, every tactic should somehow relate to improving user experience. That’s what SEO is all about. In 2021, this will be more important than ever before. 

After all, the new focus on core web vitals is all about user experience. But on top of that, Google also takes into account bounce rate, dwell time, and click-through percentage. The goal is to have a user click on your result, spend time clicking on different pages, and spend at least 3 minutes on your site. 

Here are some factors to consider when analyzing your user experience: 

• Mobile friendliness – does your site have a mobile responsive design? 
• Navigation – is it easy for users to find other pages on your site? 
• Page speed – does it take forever for your site to load? 
• Interactivity – do you have features on your site that get users to interact with your content? 
• Content quality – do you have typos, broken links, or just plain poor content? 

By improving some of these areas, you’ll see that users will begin to spend more time on your site. As a result, Google will start to rank your site and corresponding pages higher in SERPs. 

All because of good user experience.

9. Don’t Forget About Images

Over 20% of all U.S. web searches happen on Google Images. So to conquer SEO in 2021, it’s essential to know how to optimize any images for search. 

Start by making sure any images you use are high quality and relevant to your keyword. It should be clear to users what your content is about just by looking at your image. 

Always make sure you’re compressing any images you use before uploading them to your site. Remember, Google is looking at page speed as a ranking factor. Images make up 21% of a total webpage’s weight, which means even just one large image can slow down a fast site. Squoosh is an easy and free tool you can use to quickly compress your images. 

Image alt tags are also very important. This is the text alternative to images, and is used by search engines to help associate keywords to your image. Additionally, this is what appears in the top left corner to a user if your image doesn’t load.

When creating your alt text, make sure to include relevant information and keywords when necessary. However, be careful not to keyword stuff. If it doesn’t make sense to incorporate said keyword, don’t include it. Google might see this as spam, and penalize your site as a result. 

10. Build Up Your Backlinks

Backlinks are the heart of SEO. You really can’t have a solid SEO strategy in 2021 and still ignore building high quality links back to your site. 

Why? Backlinks are a critical way to build brand authority. And we’ve already determined that in 2021, expertise, authority and trustworthiness will be more important than ever. When a site, with already established reputable authority, links back to your site, your EAT factor is boosted, and thus Google sees your site as a valid answer for searchers. 

Here are some quick tips: 

• Focus on quality over quantity – the domain authority of your linker is more important than the amount of links you have.
• Consider guest blogging.
• Use online forums to share your content and reach out to people in your industry.
• Leverage social media by sharing valuable content and reaching out to others about backlinking to your own site.
• Find unlinked mentions and turn them into links.

How to Improve SEO

Below we will cover ways to optimize each page on your website to boost its chances of getting found by Google and showing up in relevant searches.

1. Optimize Titles

The title is the hyperlinked text of your page that shows up in search results. Titles are important for SEO ranking because they are the first thing users look at when scanning through a results page to see which result to click.

To boost your website SEO,  every page needs a title and every title should be:

• Compelling: Your SEO title should stand out to users searching out the information your page contains.
• Accurate: Your SEO title should reflect what the page is about, and should not make any promises just to lure visitors in.
• Concise: Search engines only show the first 65-75 characters of your title tag in search results.

In more technical speak, the title of your webpage in HTML code is the <h1> tag. Google looks at the <h1> tag of a page to properly categorize, index, and serve up your page for appropriate searches. Therefore, your titles must contain:

• Keywords: Each page should target different keywords. (We’ll get into keywords later on in this article.)

2. Optimize Meta Descriptions

The meta description, or SEO description, for a web page is the little blurb that appears below the title in search results. Meta descriptions give users a snapshot of what your page is about, helping them to quickly decide whether your page contains the information they are seeking (and therefore whether to click on it from a search engine results page).

To improve your SEO, make sure every page on your website has a meta description, and make sure every meta description:

• Briefly encompasses what the page is about.
• Is written in the context of what readers will get out of it.
• Contains the keywords that page is targeting.

A solid meta description will drive more relevant traffic to your website pages from search engine result listings — that is, users that will stay on your page once they arrive and look at other pages on your site (thereby reducing bounce rate which can negatively impact your SEO ranking).

3. Optimize Images with Alt Text

Adding supporting images to your website pages enhances the user experience of that page and earns it more favor in the eyes of Google. However, Google can’t see images; it needs a text alternative of that image to be able to detect it and understand what it represents (hence the term “alt text” or “alt tag” ).

To improve your website SEO via images, make sure you tag every image you upload to your website with an alt tag/ alt text. This way, Google can read the image, gather further evidence of your page’s relevancy, and also index the image for image-only searches.

Just as with title tags and meta descriptions, alt text should contain keywords relevant to that page that users are typing into search boxes. (Once again, we’ll cover keywords in more depth later on.)

4. Internally Link Your Website Pages

Internal links are the links in pages of your website that lead to other pages of your website. Google favors websites whose pages are internally linked because this creates a coherent network that it can crawl more easily. Google also likes internal linking because it creates a better experience for its users.

When users can navigate around your site with ease, they spend more time there, engage more, and are more likely to return — sending signals to Google that your page is of value, which will improve your SEO.

5. Clean Up Your URLs

Your URLs are the addresses of each of the pages on your business website. URLs appear underneath the title in search results, so it’s important to make sure they are clean and look secure to searchers.

For example, a cluttered URL with numbers and letters, such as localiq.com/34948_39879_jef890 is:

• Confusing: Not easily readable and hard to remember.
• Unclear: Not indicative of what the page is about.
• Untrustworthy: Lots of numbers and letters can look spammy, and users don’t know where clicking this link will take them.

A clean URL, on the other hand, like localiq.com/blog/seo-website-design is easy to read, clear on what the page is about, and creates minimal risk for the user. With a clear idea of where that URL will take them, they are more likely to click on it. More traffic and more trust translate to improved SEO.

6. Include Keywords in Your URLs

Be sure to also include the keywords you are targeting in the URLs of your pages. This provides more evidence to Google regarding the content and relevancy of each page. In addition, when linking to other pages via anchor text, match the anchor text to the URL as much as possible.

This helps users navigate your site with more confidence and ease, and promotes trustworthiness, coherency, and consistency — all of which work to improve your SEO and Google ranking.

The above steps describe how to present and structure your website pages to improve their ranking on Google. The following steps talk about the type and quality of content that will boost your SEO.

7. Start a Business Blog

Every blog post you write for your business is seen as a unique page on your website by search engines, and therefore a unique opportunity to improve your SEO and rank on Google.

Whereas other pages of your website (product or landing pages, for example) should not be too text-heavy (lest users disengage or bounce, which will negatively impact your SEO ranking), blog posts afford more freedom with length. You can use blog posts to go into depth on topics your target audience is looking up online.

Each blog post should target a different keyword, and as mentioned above, should include those keywords in the title, meta description, image tags, and of course throughout the body of the post.

8. Write for People

It goes without saying that search engine optimization involves catering your website to search engines. However, search engines cater to their users, so it is important to make sure your content is written for people and not search engines.

To improve SEO with your content marketing material, make sure it is easy to understand for your target audience. Be professional, authoritative, and trustworthy, but use language and terms that they would use to look up or describe the topics you are covering.

People are looking for businesses run by real people who understand them, and who they can understand and can trust. Presenting helpful information in their terms will keep them on your page longer, engaging with your website more, and returning to your website — which will help to improve your SEO.

9. Do Not Keyword Stuff

Writing for people also means avoiding keyword stuffing. Repeating the same exact keyword throughout your content in a robotic way is not going to improve that page’s ranking. In fact, Google will pick up on that and penalize you.

Even if Google didn’t notice it, your readers would quickly pick up on the lack of authenticity of the page and exit quickly without interacting with other pages on your website. This translates into decreased time on page and increased bounce rate — which Google will certainly notice.

To improve your rank on Google using keywords, be sure to use variations of your keyword phrase and insert it into your content in a way that sounds like a human wrote it.

10. Promote Your Content

The more quality traffic you can get to your website pages, the more your SEO will improve, so be sure to share your content to amplify its exposure. Here are some tips to promote your content and improve your SEO and ranking:

• Share links to blog posts and landing pages via social media and email campaigns.
• Reach out to influencers or complementary businesses to see if you can get backlinks to your website in their posts.
• Add sharing buttons to your pages for Facebook, Twitter, Pinterest, and LinkedIn. Your followers are much more likely to share your content if it takes one click versus copying and pasting a link. The more your content is shared online, the greater your SEO will be.

11. Choose the Right Keywords

The intended result of improving your SEO isn’t just to get more traffic to your website. It’s to attract more qualified traffic so that the people coming to your website are those that are most likely to become leads or customers. There are a lot of popular searches that consumers perform, but you want to make sure the searches you’re trying to show up for are related to your business.

What is SEO Techniques?

When you first launch a site (or have just started to  learn SEO), there’s a whole host of basics that you need to have in place. Things like:

• Keyword research
• Optimizing title tags and meta tags
• Creating optimized content

But what next? Perhaps you’re not quite ready to dive deep into advanced SEO tactics but need to drive significant growth in organic visibility and resultant traffic?

Below are the techniques that you should be paying attention to increase your site’s organic traffic as we move into 2021. They’re not the only SEO tactics you’ll need to be using, but these techniques should form a core part of your strategy. By working to implement each of these, you’ll be able to work on improving your visibility and traffic.

1. Find Your Competitors’ Best Performing Pages
2. Inform Your Content Strategy Using A Keyword Gap Analysis
3. Use Digital PR To Earn Authority Backlinks
4. Improve Your Organic CTR Using PPC Testing
5. Optimize For ‘People Also Ask’
6. Steal Your Competitor’s Broken Backlinks
7. Use Supporting Content To Show Topical Expertise
8. Use Internal Links To Supercharge Page 2 Rankings
9. Optimize Core Web Vitals
10. Make Your PR Team’s Efforts Work Harder For SEO and Turn Brand Mentions Into Links
11. Optimize For Image Search
12. Clean Up Toxic Links

How to Increase SEO on Google

There are several methods to improve your pages ranking without submitting to the paid schemes offered by search engines. Listed below, and in no particular order, are 10 that we believe are absolutely vital!

1. Page Titles

The title tag is used by search engines to display a page in search results, as well as appearing at top of the browser. These tags tell search spiders and users what your page is about. Google only displays between 50 – 60 characters in their title tags, therefore its important to keep descriptions short, compelling and relevant. Keywords and page topics should feature towards the front.

2. Keywords

The placement of keywords throughout your site is perhaps one of the most important SEO tactics. It’s useful to take into account how someone would search for information on the specific service or product you are offering, as the keywords they use are likely to be the keywords you want to be using.

BUT make sure you don’t add ridiculous amounts of keywords, especially if they are unrelated as this can lead to your site being flagged as spam. Search engine spiders are programmed to ignore ‘keyword-stuffing’.

3. ALT Tags

Each image and video that you have on your site can have descriptive words added to its imprint. These are known as alternative text descriptions. These descriptions allow for search engines to locate your page using the keywords found in your image and video descriptions, as well as the usual text throughout the site. Therefore increasing the opportunities your site is found, which consequently raises its page ranking.

4. Sitemaps

A sitemap – a page specifically listing and creating links to all the other major pages on your site – allows for search spiders to locate pages quickly, and with more relevance to the search in question. Therefore every page is easier to find for both the spiders and users alike, and can be reached with significantly less clicks.

5. Mobile Site

‘With nearly 40% of organic traffic coming from mobile devices in 2015’, its hardly surprising that websites with a mobile friendly interface will rank higher in Google searches. Ultimately Google is trying to provide the best user experience – so really the better the user experience on your site, the better you will rank with Google.

6. Don’t Use Flash

Many small businesses like to run their sites using Flash as it is easy to launch and is fairly cheap. However, Google always ranks Flash sites lower then sites running on alternative platforms – partially because you cannot link to an individual page. Changing a Flash-based site to WordPress will hugely increase your search engine rankings.

7. Update Content Regularly

I’m sure this is something you would be doing regularly anyway – but even so, it’s an absolute must! Regularly updated content is viewed as one of the best indicators of a site’s relevancy. Make sure to keep it fresh.

8. URL Structure

A URL is up there in the first things that a search engine uses in order to determine a page rank, hence why it’s vital to make them easy for spiders to search. This can be done by keeping the URLs short (which also enhances the user experience), keeping them relevant to the page’s topic and keywords, and by ensuring the URLs help categorise the site pages.

9. Grow Natural Links

Another key ranking factor in Google’s algorithm is the number of organic and quality inbound links to your site. This works because Google ranks the reliability and relevance of your site partially as a result of how many times it has been recommended by third parties. Therefore it is important to monitor how these links are growing.

10. Monitor your Progress

You won’t know if all your hard SEO work is paying off unless you keep track of your search standings. Keep an eye on your page ranking via tools like Alexa and the Google toolbar. On top of this its important to check your referrer log so that you can see how your visitors arrive to your site, and the search terms they are using to get there.

SEO Techniques And Tools

To help boost your rankings without calling in a webmaster, here are six free SEO tools for the time-strapped business owner:

1. Google Trends

Google Trends is a go-to keyword tool. You can see how search queries change over time when people search for your keyword and compare different words or phrases to see which is best.

Let’s say you run a hardware store and you want to ramp up sales of shovels this winter. When people search for a shovel online, do they search for winter shovel or snow shovel? Compare the two using Google Trends. Here’s what you’ll see:

According to the chart, people search for snow shovel more frequently than winter shovel. The chart also shows you when people search for the term. In this case, it’s no surprise that the winter months are when this term is most popular.

You can also take a look at a regional breakdown that shows you where the search terms are most popular.

With this knowledge, you can use the phrase ‘show shovel’ on your website and blog posts to increase traffic.

2. BROWSEO

This tool shows you how a search engine sees your site. It strips your site down to a base level, without any fancy fonts, headers or images, and displays relevant SEO information. By looking at your site this way, you can see what needs improvement.

All you have to do is enter your URL into the site, no additional downloads necessary.

3. Screaming Frog

What SEO problems does your website face? Aren’t sure? Turn to Screaming Frog. Free for the first 500 URLs, this tool crawls your site looking for SEO roadblocks and provides a report of problem areas.

The tool looks for broken links, missing metadata, oversized files and pictures, duplicate pages and internal links, just to name a few. Think of it as an SEO audit. Use the results to improve your site and SEO.

4. GTmetrix

How fast does your website load? Do you have a page or two on your site that takes too long to come up? Sluggish page speed can hinder SEO. Site speed does play a role in search engine rankings, so you’ll want to double check the speed of your site with GTmetrix.

Just enter your URL into the site and you’ll get a page speed score and a list of ways to improve it. For example, it might suggest resizing images to improve load times.

5. Rank Checker

Where does your website land in search engine results? Find out with Rank Checker. This tool will show you where your site shows up and give you tips to improve it.

You can install a button on your toolbar so you have easy access to this information whenever you’d like. It will take time to move your site up the ranks, but with this tool you can keep an eye on where you stand.

6. Responsive Design Test

How does your site look on a smartphone? Search engines give preferential treatment to websites that look great on all devices, no matter their size or orientation.

To make sure your website looks sharp on every device, use a responsive website design. This design adapts to every device, so you don’t need to create multiple sites.

Not sure if you have a responsive design? Put your website into the Responsive Design Test to find out.

Enterprise SEO Strategies

To accomplish your SEO goals, below are five proven methods for SERP dominance:

1. Reoptimize Copy for Enhanced Keyword Targeting

On-page optimization for high-value, high-intent keywords is a no-brainer. In fact, it’s practically mandatory in 2019.

By re-optimizing your existing pages for the most recent search landscape, you keep your work updated, actionable and useful to searchers. You also guard against competitors leapfrogging you in SERPs.

By identifying keyword targets we wanted to rank for, and then updating page copy around those individual search terms, our domain witnessed:

• 84 percent increase in total number of keyword rankings.
• 46 percent increase in site traffic.
• 70 percent of product landing pages ranking on Page 1 of Google.

If your enterprise is already on the cusp of Page 1, a little boost via enhanced copy can reap mega rewards, because 90 percent of all clicks occur on Page 1. Even better, 60 percent of all clicks go to positions 1-3 – that’s where you need to be.

2. Target Featured Snippets To Capitalize on Clickless SERPs

Upping your SERP game should include more than just ranking first.

In reality, you should be aiming to rank in position zero, meaning you’ve snagged the Featured Snippet spot, whichever format that may take (list, table, local pack, etc.). You can read more about every type of Google SERP feature you can target, but the main takeaway here is that SERPs are trending toward a no-click experience.

What we mean by this is that a searcher inputs a query, and they get all the info they need straight from the Featured Snippet – there’s no further need for them to click on an actual result at all. So if there are no clicks, you receive no credit at all. Unless you own that Featured Snippet.

As Rand Fishkin notes, more than 60 percent of all mobile searches are no-clicks.

Featured Snippets are also key because voice assistants like Google Home and Amazon Echo pull their responses from Google, predominantly Featured Snippets. So as voice search queries rise – 50 percent of all searches will be voice activated by 2020 – Featured Snippets will only grow in importance, and every other listing in SERPs will be drowned out.

Optimize for Featured Snippets to doubly benefit from voice search and no-click SERPs.

3. Focus on Goals Other Than Micro Conversions

By this we mean look beyond superficial vanity metrics when benchmarking your SEO campaign against previous efforts and competitors.

Track traditional metrics like organic traffic, pageviews, time on page, bounce rates, etc., but don’t hang your hat on them. Focus more on engagement signals that represent more meaningful and actionable user intent.

For instance, micro conversions may be gated content downloads or product video views. But a macro conversion is more closely tied to ROI. And if the ultimate goal of SEO is to make you more money, then macro is where your money is.

Think demo requests, on-site purchases and meeting with a sales rep. These actions directly lead, or may soon lead, to revenue, and your SEO campaign should help facilitate these actions.

Embed custom calls-to-action in your content to allow users to take these steps. Create content for each part of the funnel so that you’re serving the needs of various user intentions.

Just because a page receives only 10 visitors per month (terrible by conventional SEO thought), if one of those users converts into a paying customer, you’d be more than happy to sacrifice additional traffic for the sake of a single high-intent visitor. It’s all about contextualizing your actual SEO objectives, which is money. Always money.

4. Run Recurring Site Health Checks and Make Technical Updates

There are always under-the-radar SEO tactics that marketers never place enough faith in. Site health is immeasurably important to keeping your SEO functioning. After all, why create content to live on a page that can’t be indexed?

For two enterprise organizations with similar Domain Authority scores and marketing resources, ensuring a site is crawlable and indexable can make a difference. The same goes for small but impactful errors like 404s, low-quality links and slow page speed.

Use a tool like SEMrush to provide an ongoing site audit with recommendations for how to remedy any issues.

5. Proprietary Research and Visuals

Releasing content into the wild that is wholly unique to your brand yet totally relevant to searchers is key. It’s not necessarily easy, but it’s a worthwhile investment.

Send short surveys to social media followers or email subscribers. Aggregate those findings. Tease out themes and throughlines. Then publish the results in a formatted, easy-to-consume medium. You can likewise compile a ton of industry statistics or expert opinions from around the web, repackage these thoughts and publish as long-form content.

In-depth data is always in high demand, and many companies don’t want to invest the time to pursue it or create it themselves. That’s where proprietary research can help distinguish your SEO efforts from those of competitors.

The best part is that comprehensive content that’s ungated is incredibly linkable, and because it’s the sole source of the information contained within, it’s the only link option for those searching it. SEMrush found that creating cornerstone assets centered on data is the No. 1 most efficient link building technique.

Include custom illustrations, infographics and short videos in your long-form content to add more dynamism to your data and to provide readers with several methods for digesting your findings.

What is an Enterprise Company?

Enterprise is another word for a for-profit business or company, but it is most often associated with entrepreneurial ventures. People who have entrepreneurial success are often referred to as “enterprising.”

There are many forms of legal enterprises, with the most common in the U.S. being:

• Sole proprietorship – A company run by a single individual, typically for their benefit, with unlimited liability for any damages that occur as a result of the business’ operations.
• Partnership – A business run by two or more individuals or entities who share ownership – not necessarily equal ownership, however.
• Corporation – A for-profit entity created to shield the owner(s) from liability should the enterprise become subject to a lawsuit. There are different forms of corporations, depending on how many owners there are.
• Limited Liability Company (LLC) – An LLC offers the legal protection of a corporation and the tax treatment of a partnership.
• Professional Company/Professional Limited Liability Company (PC/PLLC) – PCs and PLLCs are for licensed professional firms, such as accountants, architects, engineers, doctors, and lawyers, and provide liability protection similar to a corporation.

Ultimately, the word enterprise is a synonym for business.

Is Enterprise SEO Necessary?

Enterprise SEO is the strategy of improving organic search presence for enterprise-level sites consisting of hundreds of thousands or even millions of pages. While the fundamentals of SEO do not change significantly at the enterprise level, what does change is the scale.

Aside from a large amount of unique content, consideration must be give to all the images, products, videos, comments, and other assets that need regular attention at this level.

Diagnosing technical issues or identifying problems with crawling and indexing pages can quickly become overwhelming. The scope of work to be done and web presence to be managed increases compared to a smaller site targeting the same areas of focus.

What Are The Top 3 Three SEO Strategies?

If you want to achieve success in digital marketing, staying up-to-date with SEO strategies is the best way to get there. That’s why we have put together our list of the top three SEO content strategies, and what goes into SEO strategies in general. 

1. Website Optimization

Let’s start off with what you already have: your website. Strategizing for SEO use means optimizing your site to support the SEO keywords and research that you have acquired. That might mean some slight tweaks to the organization, but it also may mean a complete overhaul of your website to ensure that it’s making the best of what you’ve got. One of the best methods for doing so is with pillar pages. 

These are long-form web pages that include super-informed and relevant information, as well as keyword-rich writing that readers will link to from their own searches. These cover broad topics in-depth and are often quite lengthy.

It also allows the room for more hyper-specific blog posts about related areas, all of which can link back to the pillar page. Creating this kind of web or nest on your own site optimizes the use of your SEO keywords; rather than posting occasional blogs with keywords stuffed into the body, this establishes a more holistic approach. 

2. Regular Content Posting

SEO traffic is also influenced by the consistency in which you post your blogs. We often hear from clients “How often should I post a blog on my website?” The truth is that while there is no magic number or exact target for these post counts, it’s a good idea to aim for 1 to 4 posts per week.

Statistics show that businesses who post 16 or more posts per month get 3.5 times higher traffic than those who publish zero to four. Not only will this keep your SEO content fresh, but it also can attract a greater readership and audience; if folks know your site regularly publishes relevant content, the chance of someone bookmarking your site and returning to it for updates is far higher.

In order to accomplish regular content posting, though, it’s important to establish an editorial calendar. An editorial calendar includes blog titles, blog descriptions, social media posts, and the dates for all relevant content to be released and promoted.

Rather than just posting blogs as they’re completed, this allows you and your team to prioritize and organize your content. This is just another facet of creating an effective SEO strategy. 

3. Link Building

The third most important SEO strategy is what’s known as link building. After publishing written pieces, a common practice is contacting those publishing similar content and asking for them to link to your pages.

This can be done in a variety of ways, either by having an in-house team crawl the web for relevant content, finding contact information, and then sending proposals, or by hiring an outside digital marketing team to do the work for you.

Though these practices can be time-consuming or expensive, having your site linked to by other pages boosts your search ranking and generally increases traffic, not to mention your sense of authority on a given subject.

However, there is a slight wrinkle when it comes to the practice of link building. Following the latest Google SEO algorithm updates (as of May 2020), too much focus on link building seems to be causing some websites to get dinged—a testament to the ever-shifting nature of SEO.

That being said, another more long-term tactic for organic link building is to simply write great content. When you’re taking the time to develop compelling writing, it’s more likely that other sites will see your work and be compelled to link without you having to ask. 

What is The Best SEO Platform?

1. BrightEdge

BrightEdge helps its customers create powerful content marketing strategies, build high-performing websites and identify SEO results and the associated return on investment plus performance versus the competition. 

This SEO software provides users with research, rankings and recommendations that help you:

• Identify what customers are looking for on the internet
• Develop an effective content strategy that targets the right customers, guides them further down the sales funnel and keeps them engaged with your brand 
• Boost your social media campaigns
• Be visible in local searches
• Put mobile consumers at the center of your SEO

2. Conductor

Conductor believes that SEO is as simple as connecting customers who are searching for information with your company’s expertise. 

They do this by providing ‘beyond the platform’ services that — similar to BrightEdge — uncover new customer insights, create powerful marketing content and track SEO performance. By performing advanced SEO tasks, like rank tracking, the platform generates insights that inform strategic digital services like content optimization and performance measurement. 

And of course, their overall aim is to maximize the return on your search engine optimization and content marketing investment. If you want to know more, take a look at their app that provides an instant snapshot into your customers’ world.

3. Searchmetrics

Want to be able to easily spot global and local search opportunities, support decision making and connect SEO with marketing strategy all with a clear link to revenue? Searchmetrics offers this through:

• Analysis of mobile search engine rankings and traffic to optimize search specifically across mobile devices
• Access to millions of data points across 30 countries
• Enabling you to drill down into data for hundreds of cities in 14 countries
• Optimizing web page performance with backlink analysis
• Optimal site architecture to make your site attractive to search engines
• Evaluating the effectiveness of paid search campaigns and comparing them to organic search results
• Identifying opportunities with keyword analysis and making web pages and content more complete

4. seoClarity

seoClarity (that’s us!) gives our clients a single source of truth that allows them to simplify, structure, and scale their SEO within their organization.

Our platform seamlessly combines it all: content optimization, rank tracking, analytics, crawler capabilities, and more.

Instead of chasing the never ending algorithm updates and endless ranking factors, seoClarity focuses on delivering the best search experience for your user. Companies that turn their focus from search engine optimization to search experience optimization experience long term, consistent SEO results.

Top 5 Ways Enterprise SEO Platform Can Maximize Your Website Traffic

1. Audience insights

When you understand your audience, you are able to speak more effectively to their interests, desires, objectives, struggles, and pain points. You can create content that speaks the language of your potential customers and generates more clicks on search results and social posts. 

So how do you get deep insights into your audience? There are a number of tools and tactics that are helpful, including:

• Market research – Analyze search and social data, dive into competitor analytics, conduct interviews, work with focus groups, or work with market research consultants.
• Survey current customers – Ask your customers to tell you both how you help them and ways you could improve.
• Context-specific surveys and polls – Use contextually relevant surveys/polls on different pages of your website to get real-time information about what your customers need help with.
• Chat with your support team – Your customer support team is on the front lines of helping customers. They can give you valuable information about the problems your audience is dealing with.
• Talk with sales – Ask your sales team what solutions and features your audience is asking for. Uncover any initial objections prospective customers tend to raise, as well as your sales team’s messaging for overcoming those objections.
• Use Google Analytics – Look at the pages that already drive traffic to your website and replicate their success. Are they ecommerce pages or blog posts? Do visitors come from Google or social networks?

2. Map the customer journey

In order to drive more traffic to your site, have a clear understanding of the customer journey through the decision funnel. This can cover everything from the time they first become aware of an opportunity or problem to when they decide to purchase from you.

Customer journey mapping helps you create content that moves buyers through the conversion funnel.

For example, say you sell running shoes. Someone who just started running probably doesn’t know what kind of shoes they want. You can create guides, videos, and articles that help them understand the different types of running shoes.

Once they have a better understanding of what to consider in a running shoe, offer quality content and tools that help them compare options and choose the best pair for their particular feet, running style, circumstances, or goals.

3. Target the right keywords and topics

One of the most effective and sustainable ways to drive traffic to your website is through SEO. Google itself states in its Economic Impact Report that SEO ROI is 5.3x more valuable than paid.

Keyword research

Your customers will search for different keywords depending on where they are in the decision funnel. Searches at the top of the funnel are usually broader than those at the bottom.

For example, someone in the awareness stage might search for running shoes since they’re not yet familiar with the brands or products.

A person in the consideration phase will be more specific. So, they might search for the best trail running shoes for men.

Someone further along the funnel might Google Nike Air Zoom Tempo vs Hoka Challenger ATR 6, or Nike Air Zoom Tempo reviews.

Finally, someone on the verge of a purchase at the bottom of the funnel may search for Nike Air Zoom Tempo free shipping.

For each phase of the customer journey, create a list of keywords that your customers will be searching for. Use a tool like Ahrefs Keyword Explorer or Google Trends to identify valuable long-tail keyword variations, too.

As you look at the keywords, consider:

• Search volume
• Search intent
• Keyword difficulty
• Your website’s organic search performance on related keywords
• Number of linking root domains you may need to reach page one
• Domain Authority or Domain Rating of the websites ranking on page one

4. Answer the right questions

One of the most effective ways to drive organic search traffic to your site is to answer the questions potential customers are asking. When you thoroughly answer the right questions, you increase the amount of time visitors stay on your site and decrease bounce rate.

Additionally, you have a chance of showing up in the featured snippet in the organic search results, which can generate a large amount of traffic. 

There are a number of tools that can help you identify the specific questions your audience is asking online, including:

• Answer the Public lets you type in a keyword and then it will spit out a long list of related questions.
• BuzzSumo allows you to search millions of forum posts like those found on Quora and Reddit to find real questions people are asking.
• Question Hub is a new tool by Google that reveals all the unanswered questions people search for on the web.

Once you identify the right questions, work hard to answer them on your website.

5. Technical SEO

When exploring how to drive traffic to your website, website architecture might not be the first thing that comes to mind. But, it’s pretty important. Technical SEO ensures that your website is as Google-friendly as possible. That means structuring your site so that Google understands what it’s about and can crawl each URL efficiently.

Read Also: How to Protect your Business from Negative SEO

First, submit an XML sitemap to help search engines find and index your content. Organize your pages in a logical structure that is relatively flat and easy for users to navigate. As much as possible, make all content accessible within three clicks.

A tool like Screaming Frog or ContentKing can help you detect and fix any crawl errors. It can also help you locate and fix broken links.

Use canonical tags to help Google understand exactly which pages it should crawl and to avoid duplication errors. If you’ve changed the URLs of pages, ensure that you have proper 301 redirects in place.

Remember, Google prioritizes speed, and they’re rolling out a user experience update in the first half of 2021. So, use web speed testing tools such as Google’s PageSpeed Insights, Google Lighthouse, or Pingdom to uncover opportunities to improve page load time.

Also, where possible, implement structured data to increase the odds of your pages showing up in rich snippets.

Finally

• SEO is one of the most critical elements of modern marketing. 
• Enterprise SEO focuses on optimizing and ranking a large scale website with thousands or more pages to monitor, track, and manage. 
• Enterprise SEO includes the same strategies as other types of SEO, however, these are done at a much larger scale. 
• The foundational elements of enterprise SEO are creating strong site architecture, keyword research, competitive research, SEO content writing, and technical SEO.
• To deliver results, you must use an enterprise SEO platform capable of managing large data sets that your strategy requires.