What are the best ROI advertising strategies? Marketing can be carried out using a wide range of platforms and channels. Not all media will yield the same outcome or be as expensive. As a result, you must compare and assess different media to determine which is ideal for your company.

In the Neilson study, email marketing has the highest ROI of 675% when compared with any of the other major marketing methods. An email marketing campaign with a business’s website can be utilized to great success in order to increase sales and profits.

With this as a baseline figure, remember this number is the highest compared to everything else. Thereafter within email marketing as a stand-alone science, there are entirely different applications to consider, which achieve varying degrees of success, starting at the lower end – all be it – of the highest returning sector.

Within these, by a country mile personalisation dominates marketing ROI. Published last month, personalization technology, what’s the Big Deal, offers supporting verification that it not only obliterates all other forms of email marketing, specifically variants such as triggered email marketing – (if the customer does this, they get an appropriate email, etc overtaken by a ration of 5:1.) and omnichannel variants by 3:1.

No two digital marketing campaigns are the same. Since every company has different demands and objectives, every marketing team will employ a different strategy. To raise awareness of your company and draw in new clients, you can, nevertheless, use a variety of internet marketing techniques. These are a few popular but powerful tactics that will assist you in creating a thorough plan for your digital marketing.

1. Content Marketing

Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and engage your target audience. Instead of bombarding your audience with ads and promotional messages, content marketing focuses on providing your customers with information that is actually interesting and useful to them.

Ultimately, the goal of content marketing is to build trust, establish thought leadership, and drive profitable customer action.

Blogging is one of the most common content marketing tactics.. While a few dissenting voices claim that blogging is “a massive waste of your time,” it’s still a major play for businesses that want to attract customers who are genuinely interested in their products and services.

Why? Because well-written, well-researched blog posts often answer an urgent need for a potential customer. For instance, HubSpot sells marketing software, and our users are typically marketing professionals who create plans, campaigns, and editorial calendars for their employers.

Don’t blog just because; blog with the intent to solve for the customer. To effectively do so, it’s important to understand your target audience and their pain points. That way, you can write highly targeted content that’s genuinely helpful for readers.

Benefits

• Boosts Web Traffic: Regularly publishing fresh and relevant blog content can improve your SEO rankings, attracting more organic visitors to your website. Plus, sharing content on your social media pages and other channels can help you stay engaged with your audience while increasing visibility.
• Establishes Authority and Credibility: Sharing your expertise and insights through blog articles and other content can help establish you and your company as a thought leader in your industry. This also allows you to engage with your audience and provide them with useful information that speaks to their pain points. Not only does this build trust, but it also positions you as a reliable and knowledgeable resource.
• Generates Leads and Conversions: By creating engaging and relevant content, you can attract potential customers who are interested in your business and move them through the buyer’s journey. You can also convert readers into leads by including CTAs that encourage readers to take action, such as subscribing to a newsletter or registering for a free trial.

2. Paid Advertising

An organic content marketing strategy is only a portion of the story. It’s just as important to implement non-organic plays, such as paid advertising. Not only will this help you drive more brand awareness, it will also help you reach audiences who can’t find your business organically yet.

This is an important strategy to implement when you’re still growing your blog and not yet getting as much traffic as you want. There are a few types of advertising you should consider adding to your digital strategy:

• Social Media Advertising
• Pay-Per-Click (PPC)
• Google Ads
• Online Advertising

Nearly every platform has an option for you to advertise — either through a display network (such as Google’s) or through its built-in ad system (such as Instagram’s, Facebook’s, and LinkedIn’s self-serve advertising portal).

The benefit of advertising is that it’s not dependent on a content or SEO strategy. You simply need to write a few lines of copy, decide on imagery, and launch your advertising campaigns. To ensure that your campaigns are a success, you’ll want to create an advertising plan that outlines who you’re targeting, which channels you’ll be using, and how much you plan to spend.

Benefits

• Targeted Campaigns: Platforms like Google, Facebook, and Instagram enable you to target your ads to specific audiences based on their demographics, interests, behaviors, and more. This helps ensure that your ads are seen by the right people who are more likely to be interested in your products or services.
• Measurable Results: No matter which platform you advertise on, you’ll be able to track the success of your ad campaigns by analyzing performance metrics such as impressions, clicks, and conversions. By analyzing this data, you can identify which ads and targeting strategies are most effective and make informed decisions to improve future campaigns.
• Flexibility: Paid advertising gives you the option to adjust your campaigns, targeting options, and budget based on your marketing goals and audience preferences. This can help you stay agile and responsive in the fast-moving digital marketing landscape and ensure that you are getting the most from your advertising budget.

3. Account-Based Marketing (ABM)

Account-based marketing is a strategic approach in marketing that focuses on targeting and engaging specific high-value accounts or key decision-makers within those accounts. Rather than casting a wide net to reach a broad audience, ABM personalizes marketing efforts to cater to the needs and preferences of specific target accounts.

Read Also: Which Digital Strategy Has the Highest ROI?

This strategy is particularly suitable for B2B organizations and industries with complex sales cycles, where forging strong relationships with specific key accounts is critical.

For instance, let’s say your software company wants to target a specific enterprise account, XYZ Inc. Instead of using a broad marketing approach, your company decides to adopt an ABM strategy to tailor their efforts specifically to XYZ Inc.

To do this, you would need to use tactics such as researching and understanding XYZ Inc.’s pain points and business objectives, developing personalized content tailored to their needs, engaging with decision-makers and nurturing relationships with them, and coordinating your marketing and sales efforts.

Benefits

• Personalized Approach: Unlike other marketing strategies, ABM enables you to create tailor-made content, communications, and campaigns for each account you target. This level of personalization helps you establish stronger relationships with your target accounts and increases the likelihood of conversion.
• Alignment Between Marketing and Sales: Alignment between your marketing and sales team is crucial for implementing a successful ABM strategy. It ensures that both teams are focused on the same goals and committed to creating consistent experiences for accounts.
• Improved Customer Retention: ABM emphasizes building long-term relationships with target accounts. By understanding their specific needs and providing relevant solutions, marketers can increase customer satisfaction, and retention, and even drive further expansion within the account.

4. Search Engine Optimization (SEO)

SEO is the practice of optimizing your web content, structure, and technical aspects to improve its visibility and ranking on search engine results pages (SERPs). The ultimate goal of SEO is to increase organic, non-paid traffic to your website from search engines like Google and Bing.

If your product pages aren’t earning traffic, SEO is your best bet to get those pages in front of those who are searching for those products and services. To ensure that your content engages and converts users, it’s important to invest in an on-page SEO strategy.

Benefits of SEO

• Increases Organic Traffic: Optimizing your digital content for search engines can help you rank higher in search engine results pages (SERPs) for relevant keywords that your audience is using. As your ranking increases, so does your brand’s visibility and your website’s organic traffic.
• Improves User Experience: When it comes to getting higher rankings, optimizing your website for users is just as important as optimizing for search engines. This includes ensuring that your website is easy to navigate and has a clear hierarchy of information so users can quickly find what they are looking for. In doing this, you not only improve the user experience, but you also increase the chances of users staying on your website longer, engaging with your brand, and ultimately, becoming customers.
• Provides Long-Term Benefits: Unlike paid advertising, which requires ongoing investment, optimizing your content for search engines can provide long-term benefits by driving consistent and ongoing organic traffic to your website. Yes, it can take longer to reach your goals, but the payoff includes saving your business money and building an authentic brand reputation.

5. Social Media Marketing

Social media marketing is another way to generate brand awareness online and boost your digital strategy. It involves creating and sharing content on social media platforms, such as Facebook, Instagram, Twitter, and others, to attract attention, drive website traffic, and generate leads.

Social media marketing is especially useful for building a community around your brand because it enables you to speak directly to your audience. Engaging with your followers through comments, messages, and discussions allows you to connect with them on a more personal level. The stronger relationship you have with your audience, the more loyal they will be to your brand.

Benefits

• Increases Brand Awareness: With billions of active social media users, you can reach a wide audience and increase your brand’s visibility. This is especially true if you participate in relevant social media trends, run paid campaigns, create and promote branded hashtags, and collaborate with other brands.
• Boosts Engagement: A strong social media presence can help create a community around your brand and build a strong relationship with your followers. Plus, you can use tactics like contests and giveaways to encourage specific actions that support your marketing goals, such as asking users to tag a friend or write a review.
• Rich Insights and Analytics: Social media platforms typically provide robust analytics tools that allow you to measure the effectiveness of your marketing campaigns, track key metrics, and gain insights for continuous improvement.

6. Influencer Marketing

The global market for influencer marketing has more than doubled since 2019, making it more popular than ever. By partnering with influencers, brands can create content that promotes their products or services while leveraging the influencer’s reach.

There are many ways you can partner with influencers, such as sponsored content, guest blogging, product collaborations, influencer takeovers, and more. Before partnering with an influencer, it’s important to do your research and make sure they have an engaged following within your industry or niche and are aligned with your values and messaging.

Benefits

• Brand Exposure: Partnering with influencers allows you to tap into the influencer’s existing audience and reach, which can significantly boost your brand’s awareness. By leveraging an influencer’s platform and following, you can expose your products or services to a larger audience and gain visibility among potential new customers.
• Authentic Content Creation: Influencers are skilled in creating engaging and authentic content that resonates with their followers. By partnering with influencers, you can tap into their creativity and expertise to develop compelling content that promotes your brand’s offerings in an organic and relatable manner. Plus, user-generated content created by influencers can showcase real-life experiences with your brand, which can influence buyer decisions and foster trust.
• Trust and Credibility: Influencers are seen as trusted authorities within their niches. When they endorse or recommend a brand’s products or services, it adds credibility and trust. This can positively influence consumer perceptions and increase the likelihood of potential customers trying or purchasing from your brand.

7. Podcasting

Audio marketing has been on the rise — all you have to do is look at the ways Clubhouse and Twitter Spaces have gone head-to-head to earn market share. While platforms such as Clubhouse are different from podcasting, the idea is the same: You get to educate and engage an audience while they’re on the go. All they need is a device that plays audio.

Podcasts can become an essential element in your digital strategy, allowing you to reach people on platforms other than search engines and social media channels. Plus, it’s a much more unplanned, natural medium — though of course you should plan each episode carefully and ensure you’re delivering content that actually serves your readership.

Benefits

• Discoverability: Podcasts can be hosted on various platforms, such as Spotify, Apple Podcasts, and Stitcher, expanding your brand’s reach. You can also transcribe your podcasts and publish the transcript to make them more SEO-friendly. Plus, you can invite guests to speak on your podcast and have them share the episode with their followers.
• Authenticity: Podcasting allows for a more conversational tone compared to other forms of content. The audio format lends itself to authentic and unscripted conversations, creating a sense of connection and genuine interaction between you and your listeners.
• Sustainable: Podcasts have a long shelf life and can remain relevant for months to come, helping you get the most out of your content. Plus, you can repurpose the audio material to create blog posts, videos, ebooks, and other types of content.

8. Email Marketing

Email marketing is one of the most important digital strategies you can implement today. It gives you plenty of opportunities to nurture customers who are highly interested in your products. After all, you wouldn’t be subscribed to a newsletter of a brand that doesn’t interest you, and a business isn’t supposed to email customers who haven’t signed up to its mailing list, anyway. Not unless it wants to risk diminishing email deliverability.

You can earn subscribers through your blog, through contests, and even through webinars. Any time someone gives you their email — and every time they give consent to receive communication from you — you have full permission to target them with an email marketing campaign.

Benefits

• Builds Relationships: Email allows you to communicate directly with your audience, establishing a personal relationship and building trust over time. You can also customize email campaigns to the interests and unique preferences of your target audience, providing more content that is relevant to their needs.
• Drives Traffic to Your Website: Emails with links to your website or blog can drive traffic to your website and engage with your brand. You can even send your email subscribers exclusive deals, promotions, or discounts, which can increase the potential for conversions.
• Easy to Track: Email marketing campaigns can be tracked and measured, providing valuable insights such as open rates, click-through rates, conversion rates, bounce rates, and unsubscribe rates. By analyzing these metrics, you can make data-driven decisions that can help you reach your target audience more effectively.

9. Video Marketing

With platforms like TikTok and Instagram Reels on the rise, video marketing is more popular — and effective — than ever. In fact, 92% of video marketers surveyed by Wyzowl reported they get a positive ROI on video content.

One of the reasons why videos are so effective is because they allow you to communicate with your audience in a more personal way. Plus, you can include a lot of information in a short video, keeping your audience engaged and saving them time.

By making video an integral part of your digital strategy, you’re able to showcase your brand’s creativity and explore more content formats, such as product demos, explainer videos, expert interviews, customer testimonials, and more.

Benefits

• Boosts SEO: Since Google tends to prioritize video content in its search results, implementing video as part of your marketing strategy can improve your search engine visibility. Plus, video content can be optimized with relevant titles, descriptions, and keywords, making it easier for search engines to understand and categorize the content.
• Better Retention: Video is easier to remember than text-based content because it allows you to use storytelling techniques and communicate important messages more effectively. Video has the power to invoke emotions and create a connection with your audience, making it easier for them to consume and remember your content.
• Enhances Reach: Video is highly shareable on social media due to their easily digestible nature. As people share your video content with their own social media networks, it exposes your brand to new audiences.

It’s time to compile all of this information into a single marketing strategy paper. Based on your current study, your strategy plan should outline the steps you will take to accomplish your objectives.