Are you considering a career shift in digital marketing and want to find out which marketing positions will pay the most in 2024 and beyond? Fantastic! We’ve put together a list of the top 10 roles to take into consideration if you’re searching for a high-paying marketing job this year, just to give you an idea of what’s available.
The engine of every successful firm is marketing. Both in periods of global economic uncertainty and in periods of economic stability, that is true. In reality, a solid marketing plan can make the difference between a business that succeeds and one that fails in trying circumstances. Companies that maintain or enhance their marketing efforts during downturns are more likely to preserve their place in the market and attract new customers, according to a recent Forbes article on surviving a recession with a good marketing plan. But in order to be successful, businesses must use the appropriate marketing channels to deliver the correct message to the right audience.
That’s why skilled marketing professionals are in such high demand today and why the following marketing jobs are some of the most lucrative career paths to pursue in 2024 and beyond.
Brand Marketing Manager
- Average base salary: $78,670
Primary responsibilities: Brand marketing managers play a crucial role in driving brand awareness, increasing sales, and improving customer loyalty by developing effective marketing strategies. They work closely with internal stakeholders such as sales, product, and design teams to ensure marketing campaigns align with overall business goals.
Key skills and knowledge: Outstanding brand marketing managers have excellent communication skills, a deep understanding of the target audience, and the ability to develop innovative marketing plans. Knowledge of digital marketing, market research, design, and analytics is also essential.
Director of Digital Marketing
- Average base salary: $108,679
Primary responsibilities: Digital marketing directors develop and execute the company’s digital marketing strategy, including advertising campaigns, social media marketing, email marketing, and other online marketing initiatives. They must ensure that all efforts align with overall business goals and remain up-to-date with the latest digital marketing trends.
Key skills and knowledge: Ideal candidates for this role have strong leadership abilities, exceptional communication skills, a solid understanding of their target audience, and comprehensive knowledge of digital marketing channels and techniques. In addition, experience with analytics tools, digital platforms, and search engine optimization (SEO) is required.
Corporate Communications Director
- Average base salary: $128,630
Primary responsibilities: Corporate comms directors manage all internal and external communication for the company and develop messaging that reflects the brand’s values and mission. They work closely with the marketing department to ensure that campaigns are in line with company-wide messaging and coordinate with other departments to ensure key messages reach the right audience.
Key skills and knowledge: Successful communications directors have excellent written and verbal communication skills, strong leadership abilities, a thorough understanding of audience research, and an in-depth knowledge of digital marketing, UX/UI design, and analytics.
Content Marketing Director
- Average base salary: $102,374
Primary responsibilities: Content marketing directors develop, implement, and oversee the company’s content marketing strategy. They curate, create, and edit engaging marketing materials such as blog posts, white papers, and videos that align with the company’s total brand message and mission to drive meaningful results in sales and customer loyalty.
Key skills and knowledge: Outstanding content marketing directors possess strong leadership abilities, excellent writing skills, an intimate understanding of customer needs, and deep knowledge of digital marketing channels. Moreover, experience in copywriting and content marketing analytics is highly beneficial.
Product Marketing Manager
- Average base salary: $95,996
Primary responsibilities: Product marketing managers create and execute effective marketing plans to promote the company’s products. They collaborate with product development teams and stakeholders to understand the features and benefits of products and then devise marketing efforts highlighting those points.
Key skills and knowledge: Successful product marketing managers have excellent communication skills, strategic thinking, and outstanding organizational abilities. Knowledge of digital marketing channels and techniques, UX design, data analytics, and market research are also important.
Marketing Research Manager
- Average base salary: $85,669
Primary responsibilities: Marketing research managers conduct comprehensive research to identify customer needs and preferences, providing valuable insights that guide the development of effective marketing tactics. They work collaboratively with other departments, such as marketing and advertising, to develop campaigns that meet their objectives.
Key skills and knowledge: Outstanding marketing research managers must possess exemplary analytical skills, sharp business acumen, and the aptitude to turn data into actionable insights. Here, knowledge of digital marketing strategies, market segmentation, and customer profiling experience are essential job requirements.
Demand Generation Manager
- Average base salary: $86,624
Primary responsibilities: Demand generation managers specialize in creating and implementing innovative marketing and advertising campaigns that drive leads and sales for the organization. They collaborate with internal teams such as sales, product, and design to ensure the success of their campaigns.
Key skills and knowledge: A great demand generation manager should have an extensive understanding of the customer journey, digital marketing trends, and project management. Additionally, they need to have strong interpersonal skills, be experienced in leading a team of marketing and advertising professionals and have a deep knowledge of data analytics.
Chief Marketing Officer (CMO)
- Average base salary: $178,345
Primary responsibilities: Chief marketing officers (CMOs) lead comprehensive marketing strategies that enhance the company’s brand, drive sales, and increase customer loyalty. They also oversee a team of marketing professionals and are responsible for setting goals, developing budgets, and monitoring team performance.
Key skills and knowledge: Successful CMOs have a deep understanding of digital marketing tactics, outstanding communication and leadership skills, the ability to manage complex projects, and a keen eye for detail. Moreover, experience in customer segmentation techniques and data analytics is key for this position.
- Average base salary: $62,910
Primary responsibilities: Marketing executives drive profit and growth through coordinated marketing initiatives. They work with stakeholders to build comprehensive campaigns that promote the brand and increase sales while keeping an eye on the competition.
Key skills and knowledge: Effective marketing executives can demonstrate exceptional communication skills, organizational talent, and strategic thinking ability. A solid understanding of digital marketing tools and techniques, project management, user experience design, and marketing analytics is also required.
- Average base salary: $92,367
Primary responsibilities: Creative directors are the visionaries of advertising and marketing, leading innovative projects, campaigns, and teams. They are responsible for the strategic vision, overall design, and visual impact of a company’s marketing campaigns, which includes the development of creative content across all channels.
Key skills and knowledge: A successful creative director should be skilled in graphic design, understand UX design principles, and have excellent leadership skills. Additionally, they must be knowledgeable in both traditional and digital marketing tactics, customer segmentation, and the latest design trends.
A marketing career can be both financially and personally rewarding. Whether you’re pursuing a career in brand management, digital marketing, or content strategy, there are many high-paying marketing positions to explore.
Highest Paid Digital Marketing Jobs That Can Be Remote
As long as you have internet access, you can work remotely in a position dedicated to using digital channels to sell goods and services. This type of work is known as remote digital marketing. More companies are searching for personnel that can assist them in reaching their target audiences online as a result of the growth of the internet and digital technology.
Numerous positions fall under the umbrella of digital marketing, and the responsibilities of each position differ based on your particular job title, the size and nature of the firm you work for, and other factors.
Considering all of this, there are some highly paid digital marketing positions that are in demand.
1. Chief Growth Officer
Chief Growth Officers are in high demand and are responsible for developing and executing strategies to grow a company.
Some of the skills you need for this executive-level role include experience in digital marketing, data analysis, project management, and leadership.
2. VP of Digital Marketing
Vice Presidents of Digital Marketing manage a company’s overall digital marketing strategy. This could mean everything from developing and managing a website to overseeing a team of digital marketers.
To be successful in this role, you need experience in all aspects of digital marketing, including SEO, social media, email marketing, and content marketing. In addition, you should have strong project management and leadership skills.
3. Chief Marketing Officer (CMO)
- $250,000 – $400,000.
When it comes to the role of a Chief Marketing Officer, there can be some overlap with the VP of Digital Marketing. CMOs are responsible for developing and executing marketing strategies to grow a company.
To be successful in this role, you will need experience in all aspects of marketing, including traditional marketing, digital marketing, advertising, public relations, and market research.
4. BI Analytics Manager
BI stands for business intelligence, and BI Analytics Managers use data tools to run business analytics, data mining, and data visualization to develop a company’s intelligence strategy to make data-driven decisions.
To be successful in this role, you will need experience with various data tools and in data mining, data analysis, and reporting. In addition, you should have strong project management skills.
5. Digital Strategist
A Digital Strategist can be many things but primarily is responsible for developing and executing a company’s digital marketing strategy. This means working with stakeholders to develop a content strategy that’s in line with their overarching goals.
To be successful in this role, you need experience in all aspects of digital marketing, including SEO, social media, email marketing, and content marketing. In addition, you should have strong project management skills.
6. Digital Project Manager
Digital Project Managers are different from Digital Strategists in that they are responsible for the actual execution of the digital marketing strategy. This means working with a team of designers, developers, and copywriters to ensure that projects are completed on time and within budget.
To be successful in this role, you need experience in project management, as well as knowledge of various digital marketing channels. In addition, it is helpful to have strong writing and communication skills.
7. Digital Producer
Digital Producers have a niche role that involves managing the production process for digital content, including website development, video production, and app development roles.
To be successful in this role, you need experience in project management and different digital marketing channels as well as various web, video, and app development tools and platforms.
8. Social Media Manager (SMM)
As social media’s consumer influence continues to evolve, SMMs are growing in demand. Social Media Managers are responsible for planning, executing, and managing a company’s social media strategy.
To be successful in this role, you should have experience with all major social media platforms as well as various social media tools. In addition, you should have strong writing and communication skills.
9. eCommerce Developer (Shopify, Magento)
The exponential growth of eCommerce shows no signs of slowing down so eCommerce professionals are in high demand. eCommerce Developers are responsible for developing and managing eCommerce websites, including the design, development, and maintenance of the site.
To be successful in this role you need experience with various eCommerce platforms such as Shopify or Magento, as well as web development tools and languages. In addition, you should have strong customer journey and UX skills.
10. Brand Manager
Brand awareness and reputation are more important than ever so hiring a Brand Manager is imperative to business success. A Brand Manager’s responsibilities include developing and managing a brand strategy, as well as creating and executing marketing plans.
To be successful in this role you need experience in all aspects of marketing, from traditional to digital marketing as well as a high-level understanding of branding and industry trends.
The demand for digital marketing employment will only increase as the globe gets more and more digital. Furthermore, the number of remote digital marketing employment will rise in tandem with the number of businesses permitting their staff to work remotely.
Digital marketing is a fantastic choice if you’re searching for a high-paying job that you can work from anywhere in the world.