Top 9 Places to Advertise Online

Once you launch your small business and create a website, you’ll need to spread the word to potential customers, especially through online advertising. While there are several ways to do this—including blogging, email marketing, and SEO—online advertising is one of the most effective methods.

Though advertising is often considered expensive, it’s actually quite feasible for companies on a budget. In fact, plenty of platforms let you advertise at zero cost, including online directories, social platforms, and more. You might even become confused about which of the available advert methods is best for your business.

In this article, we’ve compiled a list of the nine best places to advertise online so that you can attract and convert your target audience, plus give your company the return on investment (ROI) it wants. Some require no more than a quick URL submission, while others necessitate a more thoughtful, strategic approach.

• Top 9 Places to Advertise Online
• Where is the Best Place to Advertise Online?
• What Site Can I Advertise For Free?
• How Much Does a FB ad Cost?
• How do I Advertise For Free on Google?
• How Much is a Google ad?
• Where Can I Post my Small Business ads?
• How do I Advertise on Social Media For Free?

Top 9 Places to Advertise Online

It’s important to note that there is no single solution or strategy that will work for all businesses. What works for a small business in a town won’t necessarily work for a big company in a large metropolis.

Read Also: What is The Best Affiliate Platform in 2025?

Consider the size, industry, and location of your business. You should do your research and find case studies of businesses like yours that found success on each platform and how.

Here are some of the best places to advertise your business online:

1. Google

When it comes to advertising your business online, Google is still the biggest online platform of them all.

Using Google’s AdWords platform (pay-per-click), you can advertise your business in the following locations online:

• Google search results pages
• Google Maps (aka Google My Business)
• YouTube videos
• Any website online that is part of Google’s Display Network
• Any mobile app that is part of their Google Play network

The size and potential audience you can reach through Google AdWords make it the #1 online platform to use. Because it is so massive, the audience you can find spans any age, geographic region, industry, and so on.

If you’re a business owner looking to start marketing online, you should start with Google. It’s the best for reaching the largest portion of your target market online. Don’t forget SEO (search engine optimization)

2. Facebook

The next best place to advertise your business online is Facebook. It doesn’t have the same size, scale, or breadth of advertising mediums as Google, but it is still likely the second best platform for most businesses.

It is also still the largest social media platform, with over 2 billion users.

You can create ads that appear in people’s news feeds as they scroll through their timelines, but also within Messenger, Marketplace, and any other area of the Facebook ecosystem. You are restricted to visual ads, image banners and videos, but the conversion rate can be great.

3. Instagram

Instagram, which is owned by Facebook, is managed through the same Business Manager account as Facebook ads. It has the same capabilities as far as targeting, bidding and mediums. You can even create one ad and set it to appear on both Facebook and Instagram.

However, it is usually better to keep them separated. Instagram tends to draw a younger demographic than Facebook. It also tends to be better for your Instagram ads to have better visual quality. It’s a great place for businesses that sell technology, fashion, food, and travel.

4. Bing

Bing ads work the same as Google’s, with the same system of using keywords, bidding, targeting and having a separate search and display network. Bing’s ads are shown both on Bing searches as well as on the online properties that own, including Yahoo and AOL.

There is no way to get around it, Bing does not have the same size as Google, but it’s also not nearly as competitive. You won’t be able to reach the same amount of people, but you might be able to reach a different audience at a far lower and more efficient cost.

Bing users tend to come from an older demographic. So, if your business draws from people who are 35+ years old, it can be a very useful place for your advertising.

5. Waze

If you haven’t heard of Waze, it’s a relatively new app that is a competitor to Google Maps. It also has a platform for local advertising that can be effective for small businesses that have brick-and-mortar stores.

With Waze advertising, you can make a branded location pin for your store and search ads that will put your business at the top of search results. It also has a “zero-speed takeover” ad format that shows your business as a digital billboard within the map function as people browse it.

Waze is great for businesses wanting to build up some brand awareness and where people commonly search for locations to visit: car dealers, dentists, lawyers, restaurants, and other service-based stores.

6. Yelp

Yelp started as a space for online reviews, but is growing into more of a total local business platform. Like Waze, it is also good for local businesses. If you search for “best restaurants near me”, you are likely to see “top 10 restaurants” in your city on Yelp.

It is a place where people are increasingly looking to find certain types of businesses in their area, especially service-based shops. Also, like Waze, you can make enhanced listings and banner ads. You can also have your ads appear on unclaimed competitor listings.

7. LinkedIn

LinkedIn is the Google of recruitment, job searches and networking. It has a smaller audience size than most of the other places in this list, but because of its nature, it is a great platform for B2B businesses and certain service-based companies.

What makes it great for a B2B business is that you can target people based on their industry, job title, or company. It can also be effective if your business heavily draws from a certain profession — a hearing clinic can target people who work in loud environments, for example.

As an advertising platform, it lets you create banners or video ads in a user’s timeline like Facebook. It also has inbox ads, and text ads in the sidebar.

8. Twitter

Twitter is not as large a social media platform as Facebook or Instagram, and its advertising capabilities are more limited. However, it is still one of the best platforms for content marketing. It can help you reach more people and generate more engagement.

If you want to promote an article, blog post or piece of content that can help establish your business as an authority in your field, it’s worth testing Twitter. You can also use it to tweet about sales and coupons.

9. Press Releases

There are many websites where you can publish a press release about your business. Press releases are a specific type of advertising with an audience drawn more among the media than regular people. That can make it tricky to try and use for marketing, but it can be useful.

It can work very well if your business has a significant change and you want to spread the word.

So, use press releases if your business is…

• opening a new location
• moving somewhere within the same city or town
• launching a new product line
• rebranding itself

The added benefit of these sites is it can also help with your link building strategy for SEO. You get links in the press releases themselves, but you might also get some news outlets coming to you for a story where they can link to you as well.

Where is the Best Place to Advertise Online?

1. Google Search Advertising

You might already be familiar with Google Search, also known as AdWords. This is a paid advertising service that uses a cost-per-click model. AdWords uses your keywords and paid ads to match them with a user’s search query. The pay-per-click method of online advertising is extremely effective and will usually bring you immediate traffic. Google owns 92.71% of the search market share worldwide, which gives your ads a broader reach.

2. Facebook Ads

Facebook ads are still effective and provide access to an almost unlimited number of laser-focused niche groups. Facebook ads take on many forms such as images, video ads, promoted posts, and more. What’s even better is that Facebook ads show in the margin, messenger area, or in the user’s news feed giving your ads maximum engagement opportunities.

3. Amazon eCommerce Platform

Amazon advertising is giving Google and Facebook a run for their money as its eCommerce platform easily attracts buyers. Amazon’s advertising is unique because it uses machine learning to supply its advertisers with better, more relevant traffic. Additionally, Amazon advertising also uses branding and performance advertising that includes inventory, ad formats, and, as we mentioned above, more closely matched targeting capabilities.

4. Pinterest

People who use Pinterest are actively searching for ideas and solutions for specific needs, which means they are more likely to click on your links. Additionally, your paid ads are shown among all the other posts; therefore, they look more natural and less likely to be ignored or perceived as spam.

Pinterest is extremely popular, and they have pretty good analytics to help drive traffic. People love Pinterest and because of the way the Pinterest platform is set up, most advertisers do well there, not to mention it’s fun and very easy to use.

5.  YouTube Ads

According to the Wall Street Journal, YouTube viewers worldwide watch more than one billion hours of YouTube videos every day, reaching a number that’s about to pass U.S. television viewership. This statistic coupled with the fact that YouTube’s artificial intelligence and algorithms personalize the user lineup to recommend related topic videos for more engagement opportunities.

YouTube offers pre-roll ads and in-stream ads, as well as TrueView Discovery ads that show alongside other videos in the YouTube search. Some of these ads allow a viewer to skip the ad after a few seconds. YouTube also offers a few non-skippable ad options as well. The TrueView ads are on a pay-per-click basis, while the non-skippable ads use a pay-per-impression model.

6. Twitter

Twitter is a mostly text-based platform that uses hashtags, tweets, trends, and other tactics for promotion. Twitter has a wide variety of targeting options that will help you gain new followers, encourage opt-ins, boost conversions, and is great at helping grow brand recognition.

However, you will generally have to develop a marketing strategy then spend some time building your presence before you will see any significant results; although, any given piece of content could go viral at any time.

7. Instagram Ads

Instagram is owned by Facebook; therefore, you get the same ultra-targeting technologies for your ads. Instagram is also one of the fastest-growing social media platforms on the market. Instagram is more geared towards graphics; therefore, it’s best to use pictures and videos to get your messages across. 

Additionally, with Instagram, you can also partner with influencers and other Instagram favorites. Instagram ads come in four varieties which are carousel ads, single image ads, single video ads, and slideshows.

8. Google AdMob Ads

The mobile gaming industry is huge and growing by leaps and bounds every day. Google AdMob ads work like in-game ads except they are designed for mobile devices. The draw of these ads is that they will usually offer the viewer a free game download making the viewer more likely to read and respond to your ad.

9. LinkedIn Ads

LinkedIn is a social media networking site and its platform caters to businesses and business professionals. This is helpful when trying to connect with a business’s decision-maker. LinkedIn ads work best for business-to-business (B2B) advertising; however, it can also be used for business-to-consumer (B2C) advertising to organizations as well.

LinkedIn ads are offered in a variety of formats such as homepage sponsored content, sponsored in-mail messages, and more. These ads show on the right column and a viewer’s news feed. Additionally, on LinkedIn, all ads are sold auction-style where each advertiser bids against the other for the same audience.

LinkedIn, however, can get a bit expensive, but this format works well when professionals are looking for business solutions to their problems and it’s especially effective for recruiting.

What Site Can I Advertise For Free?

Adding your products and services to free advertising sites is a quick, easy, and affordable way for your business to gain exposure. This is especially true for local businesses. The majority of free advertising sites are built for local businesses in a classified ads layout and structure.

However, as you’ll see, the beginning of our list is focused on other free advertising options that many marketers searching for free add space are much more interested in.

And thanks to free business advertising sites, you don’t have to choose between reaching your target audience and spending all of your limited marketing budget for a single campaign.

1. Google My Business

If you’re asking yourself: “where are the places to advertise my website for free?”—Google is the number one resource you should be checking out. You can advertise your website on Google for free using Google My Business.

Google My Business allows you to create a listing on Google’s search engine so that customers can find you via Google Search or Google Maps. You will need to have a Google account set up to access this service.

The main advantage of this site is that it reaches consumers at the exact time they are looking for your product or service in their area. Add your phone number, website, and appointment scheduler to the listing so that potential customers can take immediate action.

You can also upload photos to your listing, so potential customers can see what your business looks like before stopping by.

2. Bing Places

Bing Places is another website that allows businesses to create listings for free. It is similar to Google My Business, with the main difference being Bing’s search engine. If your company does not rank highly on Google, you should also try Bing, as consumers might use this service instead.

3. Yext (Formerly Yahoo! Local)

Partnered with Yahoo, Yext is an online directory that allows you to create a free basic listing that includes your business information. You can add your website, phone number, address, and hours of operation to your listing. The website also offers a scan report to review your business review listings on multiple platforms.

4. Yellow Pages

The Yellow Pages is a website that provides small business listings to consumers. It also offers an app for iOS and Android devices and the option to advertise on its site.

This site allows you to create a profile for your company with all the potential information customers need, such as contact details.

You can also upload photos and videos with this service, which helps companies build their brand image even further.

5. Local.com

Local.com is another website to help businesses gain positive reviews and build up their reputation in the local area.

It can be challenging to gain traction on this site, but it can certainly help visibility.

• Promote your local business with this free platform
• Reach customers in the area where they are looking for your product or service

6. Facebook

Facebook is one of the most popular websites in the world, so it makes sense for businesses to try and tap into this large market.

You can create a business page for your brand and share photos, videos, updates, and more with potential customers.

• Potential to reach a large audience due to the platform’s high number of users
• Allows you to post daily or weekly status updates that put your brand in front of potential customers

7. YouTube

YouTube is a great platform to showcase your products and services. It allows you to upload video content for free, so consumers can see what your business is all about.

You will need a high-quality camera or a smartphone to create your videos with, but it can be a highly effective strategy. You can also make use of YouTube’s in-built analytics to track the popularity and success of your videos.

8. Pinterest

Pinterest is an image-sharing website for businesses looking to expand their brand image to a younger audience.

The site allows you to create several boards with photos linking to products and services. Users can then follow these boards easily, which means they will see more of your content in the future.

• Perfect for businesses in the fashion, food, and retail industries
• Post a range of images that demonstrate your products or services
• Allows you to build up your brand image online

9. LinkedIn

LinkedIn is a website for business professionals, and you will need to be in the right market to make use of it. For example, if you are a lawyer, this website may be perfect for you to help attract high-value clients.

However, other markets may struggle to find success with this site if they are in more of a creative industry, such as fashion.

• Perfect for businesses in the law, sales, and recruitment industries
• Can share a range of information with potential customers
• Allows you to build up a professional brand image

10. Instagram

Instagram is a popular photo-sharing app, and businesses often use it as a free way to advertise their products or services. You can post a range of images that showcase your business, as well as offer deals or sales promotions.

The platform boasts many users, so companies should consider marketing their products or services on it. Companies in specific industries may benefit from it more than others, such as fashion, food, retail, and travel.

• Perfect for any local business
• Post a range of images to help build your brand online

How Much Does a FB ad Cost?

Despite what you see in your news feed, Facebook doesn’t want to overload its audience with adverts. There are limited advertising placements for businesses to sponsor across Facebook and Instagram. 

To determine which advertiser wins the spot, Facebook’s advertising algorithm enters them into an ad action.

Every advertiser submitting their campaigns competes for specific ad placement in front of their target audience. If two beauty brands are reaching millennial women in the news feed, for example, they compete in the auction together.

Price isn’t the only factor taken into consideration when deciding on an auction winner. To award the ad spot, Facebook determines an ad’s total value—in other words, how much the target audience would like or engage with the ad. 

The algorithm looks at ad quality (including previous feedback) and estimated action rates (how many people will take action—like, share, or comment—on the ad). The campaign that ticks these three boxes the best has the highest value and wins the ad space.

Auction aside, many advertisers find their Facebook ad costs fluctuate throughout the year. 

The more advertisers that compete in an auction, the higher your Facebook ad costs will be. Facebook advertising in industries like finance, insurance, and home improvement tend to be more expensive for this reason. 

Seasonality plays a role, too. Ad costs historically skyrocket throughout the latter months of the year. Black Friday and Christmas-induced online shoppers lead more advertisers to the platform, increasing the number of competitors in an ad auction. 

Research suggests that advertisers should expect to pay: $0.94 per click or $12.07 per 1,000 impressions. Facebook bills advertisers based on two metrics: cost per click (CPC) and cost per mille (CPM)—otherwise known as cost per 1,000 impressions.

Average CPC for Facebook ads

The average CPC on Facebook is $0.94, making it cheaper than advertising on LinkedIn, Instagram, or YouTube.

As mentioned, seasonality and competition both play major roles in the cost of a winning Facebook ad auction bid—especially since a website visit is the desired outcome for many advertisers. Run campaigns in the first half of the year if expensive ad costs are a concern.

Average CPM for Facebook ads

Many online stores use Facebook as a platform to build brand awareness. That’s sensible—the app boasts 2.8 billion monthly active users, many of whom use the social media platform to engage with their favorite brands.

If reach and awareness are your goals, expect to pay $12.07 to reach 1,000 people through the Facebook app.

Average cost per lead (CPL)

While there are only two metrics that determine how advertisers pay for ads, other financial metrics come into play when understanding the cost of your Facebook ad campaigns. Brands use the platform to generate email subscribers—potential customers they can sell to in the long-term without factoring in repetitive ad costs.

Research pits the average cost per lead for a Facebook ad at $5.83. But get your audience targeting right and this could be cut dramatically. 

Alex Trpkovic, Marketing Director at Growbuds, explains how the brand ran “a Facebook lead ad campaign in early to mid-October, just before the Black Friday and Cyber Monday holidays.

“The intent of the campaign was to have as many people subscribe to our email newsletter,” says Alex. “We spent a little over $4,000 and gained over 2,600 new email subscribers, which have just recently 7x’d our ad spend on that campaign. We have a special segment for these subscribers to track the revenue they made.

“Since we didn’t care about CPC or CPM, the metric we valued most was cost per subscription—we tracked it to be around $1.55 per subscriber.” 

Worried about overspending? As part of your bidding strategy, set a maximum daily budget and bid cap for your advertising campaigns. You’ll only enter auctions at your maximum bid, so you’ll never overpay to run the ad.

How do I Advertise For Free on Google?

If you’re looking for cost-friendly options for promoting your business, here are five ways to advertise your business on Google for free.

1. Write useful, high-quality content

Perhaps the most important thing you can do to promote your business on Google for free is to create high-quality content that’s valuable to your users.

Whenever you create new content, you have another chance to rank in Google, as Google has another page of yours to crawl and index. Creating new content also allows you to expand the range of topics your content covers and, therefore, the search queries for which your site can rank.

Regularly publishing quality content also sends positive signals to Google, which can improve your rankings.

Also, if users appreciate your content, they’ll gain a favorable opinion of your brand. It’s, in effect, a way to advertise your business on Google for free.

Create content that’s relevant to your business and helpful for your audience.

For example, if you’re an electrician, you could write a blog post about electrical safety or choosing light fixtures for your home.

2. Include keywords on your pages

Keywords are another fundamental concept in SEO. Keywords are the words and phrases you aim to rank for with a given page. These terms help Google understand your page’s context.

The ideal keywords are the ones users search when looking for information about your business, products, or services.

To find keywords, brainstorm some ideas of what potential customers might search. Then look up those terms in a free keyword research tool to get more ideas.

Include your keywords in your page’s title tag, meta description, URL, and headings, as well as throughout your content. Adding your keywords in these areas will help Google determine what topics your page covers and when to show your page in search results.

3. Earn backlinks

Another key SEO concept and way to improve your SEO for free is backlinks. When you earn these links to your site from authoritative websites, Google views your site as more authoritative as well, boosting your rankings. The more links you have from high-quality websites, the better.

The best way to earn links from other sites is to create excellent content that other people want to link to and share.

Certain types of content, such as infographics, statistics roundups, and original research, tend to get a lot of links.

You can also reach out to bloggers and other publishers and recommend that they link to a page on your site. Look for somewhere on their site where your link could be helpful and suggest it as a way to make their page even better.

4. Use Google Business Profile (GBP)

Google Business Profile (GBP) is an extremely powerful tool for local businesses, and it’s an exceptional way to promote your business on Google for free. What is GBP? It’s a free tool by Google that enables companies to manage how their information appears on Google.

It’s responsible for local 3-pack results in Google search, like the following: To use GBP, sign in to your Google account and go to GBP.

From there, you can find an existing listing for your business or, if there isn’t one, create a new listing. You can then fill out your business’s information and go through the required steps to verify that you own the business.

Creating or claiming a listing is a great first step, but there’s a lot more you can do to optimize your GBPlisting so that it ranks better for more keywords.

• Fill out your information completely. The more information you add, the more useful the listing is for users.
• Add a description of your business and use keywords throughout it. Mention the amenities your business offers and what makes it unique so that when people search for those things, your business comes up. For example, include “outdoor seating” or “open 24/7.”
• Add photos to your listing to help it stand out.
• Encourage reviews. Positive reviews can improve your rankings and give you a chance to have more keywords in your listing. Just make sure to follow Google’s review rules and never pay for reviews.

5. List your business in online directories

GBP is especially useful for promoting your business on Google, but there are also many other valuable business listing sites, such as Yelp, TripAdvisor, Facebook, MapQuest, and Angie’s List, plus various industry-specific directories.

These listing sites often appear in the top organic results on search engine results pages. For local businesses, they often appear right below the local 3-pack. Having a listing on these sites helps you get more website traffic from Google and can even get your business’s name directly on page one of search results.

This visibility makes it an incredibly effective way to, in effect, advertise your business on Google for free.

Add a listing to any site you’re not on, and like with GBP, make sure you fill out all of your information completely. Add a description of your business, photos, and keywords to your listings. Encourage reviews on sites that have reviews, while ensuring you follow the rules for each site.

How Much is a Google ad?

those new to PPC are probably most interested in how much they’ll be expected to shell out to advertise on Google, and whether they can even afford it!

Unfortunately, there’s no easy, one-size-fits-all answer. The most common (and infuriating) answer is, “It depends.” Google AdWords cost depends on several variables.

Here are some points to keep in mind:

• Google AdWords cost is based on an auction system that rewards businesses that have high-quality ad campaigns with lower costs and better ad placement.
• You can exercise tight control over how your Google AdWords budget for small business marketing is spent using tactics like ad scheduling, geotargeting, and device targeting.
• The average Google AdWords cost per click is between $1 and $2 on the search network. The average CPC on the Display Network is under $1.
• The most expensive keywords in AdWords and Bing Ads cost $50 or more per click. These are generally highly competitive keywords in industries that have high customer lifetime values, like law and insurance.
• Giant retailers can spend up to $50 million per year on paid search in AdWords.
• The average Google AdWords cost for a small business is between $9,000 and $10,000 per month on their Google-paid search campaigns. That’s $100,000 to $120,000 per year.

In the US, if you average across all different types of businesses and keywords, the average CPC in Google AdWords is between $1 and $2. That’s on the search network. On the display network, clicks tend to be cheaper, and the average is under $1.

However, in super-competitive markets, clicks can get much pricier.

Where Can I Post my Small Business ads?

No matter how small your budget or how you decide to apportion it, allotting some of your advertising spend toward web-based promotion is a smart move.

According to Unbounce, people who arrive at your website via a paid advertisement are 50% more likely to buy your product than those who came from an organic link. That’s probably because, if done properly, ads are targeted toward the ideal audience for your business, and that audience is ready to purchase.

With that goal in mind, let’s find the online platform that’s right for your business.

1. Google My Business

Google My Business offers free local advertising. Google My Business is an actual listing that appears in Google search results and in Google Maps. Your location, phone number, website, hours and directions are listed. Savvy businesses add additional content. Google says: “Businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites.

2. Bing Places

Bing Places for Business is the Bing version of Google’s local business offering. Set up a profile and verify your company. Or you can import your Google My Business verified listing into Bing.

3. Other Search Engines

Other search engines give businesses visibility in local search results. For example, you can list your business in Apple Maps. DuckDuckGo does not have a directory; however, it uses Apple Maps data for local businesses. Yandex offers a business directory.

4. SEO

Aside from listings, the regular results in engines like Google are a source of potential buyers. Called “organic results”, don’t confuse them with search ads. There is no fee for organic search results. But you should optimize your website pages to be found prominently in searches.

This practice is called search engine optimization (SEO). SEO requires skill, but by learning it you can increase your website traffic and lead flow. Tip: if you have a WordPress site, install the Yoast SEO plugin for guidance on how to optimize.

5. Facebook

Facebook offers a way to promote your organization with a Facebook page. Make frequent updates to your Page.  Also, use your Facebook cover image to promote something special. Experiment with Facebook Call to Action buttons, and participate in Facebook Groups related to your industry.

6. Pinterest

Pinterest offers a way for people to share images from your company website. Pinterest is great for brands with a strong visual element and for blog owners. Make sure you have one good shareable image on each key page of your website. Tip: Set up Pinterest boards by topic or category and “pin” your own content. People often search Pinterest for images on a particular topic and may find your website.

7. Instagram

Instagram is one of the most popular social media channels for brand awareness. You can share photos and videos with followers. Instagram is ideal for a “visual” company: food, fashion, furniture. Instagram is not great for driving traffic to a website. Typically you can only include one link in the profile field. But we have seen businesses link to an index page on their website established just for the products they highlight on Instagram.

8. Twitter

Twitter is one of those social media platforms ideals for establishing someone as a thought leader. It is especially good for consultants, freelance journalists and subject matter experts.

9. YouTube

Around half of all searches on YouTube start with “how to”. Build a sales funnel by setting up a YouTube channel. Then create how-to videos on topics related to your products and services. Add your website or email address in each show description so interested parties can contact you.

10. LinkedIn

LinkedIn is one of the best social media channels for B2B (i.e., any business that sells to other businesses). People and companies should both have profiles on LinkedIn for brand recognition. Flesh out profiles with content to get better found in LinkedIn search results.

Tip: If you are a freelance professional, try LinkedIn Profinder. Set up a no-cost profile to get leads from companies looking to hire an independent contractor. Also, Slideshare, another LinkedIn property, can be used to share PowerPoint.

How do I Advertise on Social Media For Free?

1. Audience targeting.

Targeting an audience means to zone in on a select demographic, whether it be age, gender, occupation or interest — but you can’t target everyone using the same tactic. 

Using keyword search, surveying and interviewing customers and creating clear customer personas, you’ll get a better picture of who your customer is, and therefore you’ll be able to target them more accurately.  

Not only should you be targeting new and potential customers, but also make sure to retarget existing customers. This will help remind customers of your brand even if they’ve already made a purchase, and it’s much more cost-effective than advertising to potential customers. 

2. Promote on social media platforms.

This may go without saying, but a key aspect of social media advertising is upping your social media strategy. Promoting and repurposing your organic content across social media channels will help you to tell your brand story and make it stand out.

3. Paid search and social ads.

Using remarketing lists for search ads (RLSA), you can tailor your PPC search ads based on whether a customer has previously visited your online store as well as which pages they viewed. This way you can target users who are already familiar with your business. 

However, you can take this up a notch by combining paid search with social ads to target both those who know and don’t know your brand. 

Read Also: Best Affiliate Program 2023

By first targeting with social ads, you can build brand awareness and help customers become more familiar with your products. Then, when they see your PPC ads later on, they’ll feel more comfortable and inclined to click on your website.  

4. Improve quality score.

Quality score is a ranking metric that search engines use to indicate the quality of your keywords and PPC ads, and therefore it’s a key aspect of social media advertising. The higher your quality score, the higher your ad will rank and the more impressions it will get at a lower cost per engagement. 

By posting organically to social advertising platforms and tracking engagement with each ad, you’ll be able to pinpoint which paid ads are top-performing — these are the ones you want to promote.    

5. Optimize user engagement for SEO.

One of the key ways to bring traffic to your website and consequently drive sales is by optimizing your ad content. Among other ranking factors like keywords, page speed and mobile-friendliness, one potential SEO factor is user engagement. These metrics include click-through rate (CTR), bounce rate and conversion rate, among others. 

However, even if user engagement isn’t a core ranking factor for search engines, high CTRs and conversion rate will still achieve better organic search rankings and more conversions.  

Finally

Especially in the e-commerce landscape, social media advertising is one of the most efficient and effective ways to reach your target audience and turn them into customers. No other advertising avenue can deliver the same consistent, scalable leads as social advertising.

As more and more retailers dip their toes into social media, it’s crucial that you understand the ins and out of this advertising medium and start strengthening your own strategy. But with these tips under your belt and actionable goals to guide you through the process, you’ll be way ahead of the curve.