Even though there are a lot of affiliate marketing programs available these days, it can be difficult to choose the best, most lucrative ones. Due to the abundance of compensation models and payout options, high-ticket digital marketing specialists may easily find themselves ensnared in inadequate, low-paying programs. Even after a long tenure as an associate, you likely miss out on new and profitable opportunities.
Once you’ve decided what to sell, you’ll need a plan. Different products require different approaches to sales and marketing. promoting a stay at The Plaza is not the same as promoting a cheap hotel room, after all.
High-ticket items are products or services that are pricey to buy yet offer the buyer a lot of value. People usually choose to occasionally purchase expensive items over more frequently paid-for, lower-cost goods and services. It suggests that expensive items are special and that we usually value them more because of their high cost. One common way to define a high-ticket item is as something that costs $1,000 or more.
Unexpectedly, high-ticket digital marketing is the process of promoting the sale of high-end products through the use of digital marketing technologies. But unlike using digital marketing to sell other kinds of products, high-ticket digital marketing usually has different purposes.
For example, someone selling an inexpensive eBook (say, $10) may employ digital marketing techniques to increase sales. It is likely that their aim will be to leverage marketing strategies (such as customized Facebook advertisements) to generate direct sales.
An individual selling a high-ticket item, like a comprehensive online course (for example, $2500), would need to discover, nurture, and educate prospective consumers rather than make a straight sale. Of course, various elements come into play, and the revenue funnel might change depending on these. For example, certain high-ticket acquisitions will not include a bargaining period. Depending on the nature of your company, you may also discover that potential clients begin deeper down the funnel than at the top. Utilizing digital marketing to sell high-ticket commodities often involves a sales funnel.
Moreover, High-ticket Digital Marketing sells premium, high-priced items or services using digital channels, including websites, social media, email marketing, and paid advertisements.
A high ticket item is simply an item that is both expensive to buy and brings a considerable amount of value to the purchaser. Unlike products that cost much less, those buying high-ticket items usually go through an extended product research phase and will only make that type of purchase infrequently.
There are countless common examples of high-ticket items, such as:
- Luxury hotels
- Cosmetic surgery
- Qualifications (such as a degree or extensive online course)
- Event tickets
The typical value of a high-ticket item varies depending on who you ask and the type of product/service. For example, a $500 car may be considered a big purchase for one person, whereas a multi-millionaire may be carrying that sort of money around as spare change. As a rule of thumb, the term “high ticket” is generally applied to anything upwards of $1000.
Benefits Of High-Ticket Digital Marketing
Digital marketing makes running a campaign and simplifying your sales funnel seem like child’s play. While it’s tricky and involves some effort to reap the benefits, here are some pros you’re in for!
Higher Profit Scope
Being in the premium price range, high-ticket products help businesses generate a lot of profit even with fewer sales. This combined with a good digital marketing strategy translates to greater ROI prospects.
Digital tools are widespread and not restricted by geographic boundaries. So, they make your marketing efforts highly effective at reaching the target audience. The only problem is developing strong customer personas that help you reach the right target audience, in addition to preparing a result-driven sales funnel strategy.
Another purpose your digital tools serve is to collect data on customer behaviors and their interactions with your brand online. All this information is accessible to your business at no extra cost. The only trick is accessing the data and knowing how to use it to develop better campaigns.
Low Marketing Costs
Unlike traditional marketing, which is quite expensive, digital marketing requires a much smaller investment, which helps further increase your profit margins. Moreover, even paid PPC ads won’t cost you anything unless they reach your target audience and get clicked on.
High Ticket Online Store Examples
To further clarify what we mean by the term “high ticket”, take a look at some examples below:
Polestar is an industry leader when it comes to electric vehicles. Although its cars certainly aren’t at the luxury end of the scale, with the likes of Porsche and Lamborghini, but its basic models, such as the Polestar 2 at around $50K, would be considered a high ticket item.
Tiffany & Co
Tiffany & Co. is well-known around the world for its jewelry. The majority of its products would be considered as high ticket items, such as this ring priced at $6000. For its more expensive and custom items, Tiffany & Co. asks customers to contact them, rather than listing the price – giving the brand an exclusive feel.
Strategies To Get Into High-Ticket Digital Marketing
There are plenty of suggestions on how to get into high-ticket digital marketing, but only some guarantee a higher ROI. Here are some proven strategies.
1. Know Your Target Audience
Identifying your target audience, their desires, and their needs is of utmost importance, especially in high-ticket sales. We’d also suggest you develop a narrow customer persona that captures the profile of your potential buyer best. It can help you craft better ads that are more personalized.
This is an important part of launching highly effective marketing campaigns because a more accurate customer persona will lead to more successful sales. Your website is most likely to be a part of your customer’s purchase journey. So, it makes sense to optimize it to ensure a seamless and convenient customer experience.
2. Optimize Your Website
Here are some fantastic suggestions for optimizing your website that lead to higher conversions every time:
- Add Live Chat
- Use A/B testing
- Use heat mapping
- Add testimonials, reviews, and social proof
- Add high-quality images
A live chat tool tries to mimic real-time store experience, which works great for online selling. It provides businesses with an opportunity to interact with customers in real-time while also personalizing both the experience and recommendations. You can also use the data gathered from live chats to enhance your FAQs page, in addition to including testimonials, reviews, and other social compliments on your web pages.
Next on the list is A/B testing, which involves randomized experimenting with multiple versions of web page elements. A/B testing helps you decide which version is most effective at generating leads or converting visitors.
And if you’re looking for more insight into how visitors are interacting with your website, heat mapping is the solution. It measures the website activity to provide you with data regarding which parts of the website receive the highest amount of attention. This data becomes crucial in the later stages of your marketing activity when you want to improve your website’s efficiency.
Take a look at every aspect of your website and ensure everything from the headline to the CTA works toward a goal. You also need to ensure your website’s functionality is top-notch. After all, you don’t want your website to load slower or start glitching when a visitor hits purchase.
3. Create Landing Pages
Your landing page is the first page everyone who visits your web link sees, thus forming their first impression of your brand. This is why it’s crucial to have an attractive landing page that will get visitors to stay on your site longer.
4. Use Paid Search (PPC)
Paid search marketing refers to placing advertisements on Search Engine Results Pages (SERPs). These are more commonly referred to as Pay Per Click (PPC). Paid ads are shown on the results page when a visitor searches for terms relevant to your ad.
However, businesses do not actually pay for displaying these ads on SERPs. Instead, PPC ads collect expenses only when a visitor clicks on the ad.
These ads typically link out to the business’s website. So, you’re ultimately paying for leads, which makes PPC the best cost-effective deal. And all this traffic is the targeted audience that you’ve chosen, which makes the leads more useful!
You can choose to display your paid ads on Google or popular sites like LinkedIn and Facebook.
5. Utilize Current Customers
If you’ve already got a customer base, you need to add them to your high-ticket digital marketing target group.
Since these customers have previously used your services, they’re likely to do so again. You may also already have their data, which makes getting in touch easier. With this group, you can also skip some of the initial sales funnel steps, which can help reduce your campaign costs.
Two of the most popular strategies in digital marketing for targeting existing customers are:
- Upselling and cross-selling
- Referral marketing
Upselling and cross-selling refer to marketing that targets customers while they’re already on the buyer journey for a similar low-tier product. Referral marketing, on the other hand, involves word-of-mouth practices through which existing customers recommend your product to others and gain attractive incentives.
6. Invest in Email Marketing
Since high-priced items are quite expensive, customers want to know more about them before making a purchase. It’s also common for them to exit the product cycle a couple of times before making a decision.
That’s why it’s important to provide your potential customers with ample information through multiple options like email notifications, brochures, downloadable content, etc. They will not only provide your customers with useful information but also help keep them in the product cycle.
Make sure you personalize your email marketing content and use a segmented email list to ensure a successful email marketing campaign.
7. Create High-Quality Content
Content is central to any marketing strategy, more so for high-ticket digital marketing. For marketing high-ticket products, you can use content to build credibility for your brand while also emphasizing the value provided by the product/service.
You can also ensure your content is educational and engaging for your potential clients.
Some examples of engaging/educational content include:
- Webinars or live streams
- Interactive product demos
- SEO content
Of these, webinars and live streams are the more engaging options. You can not only use them to curate educational content on your website but also connect with people and answer their questions in real-time.
SEO content also makes a good choice for educational content marketing. Since they use SEO practices, they rank higher on SERPs organically. Plus, with SEO content, you can reach new target audiences easily.
In addition, content that ranks high on SERPs earns audience trust more readily.
8. Engage With Videos
Video content helps tell your brand story more effectively while building trust and credibility. Its format is not only more accessible but also easy to understand for a wide range of audiences. You can use video content for introducing high-ticket items via promo videos, informing customers using case studies, or reinforcing purchase decisions via testimonials.
9. Utilize Social Media
Social media presence is an essential part of your brand’s overall communications strategy. It is a great tool that’s free and serves multiple purposes, such as:
- Creating engaging or educational content
- Building brand identity and credibility
- Interacting with potential and existing customers
- Generating leads
- Build a Community
Building a community is a high-ticket digital marketing strategy that plays a central role in improving the authority of your brand. It is essentially a brand growth strategy that focuses on reaching out to more of your target audiences.
There are many ways to build a community. Here are some strategies that work for most industries:
- Dedicated online groups
- Affiliate marketing
- Partner marketing
- Retarget Visitors
Retargeting involves reaching out to visitors who didn’t make a purchase but did interact with your business online. Thankfully, choosing a channel to run retargeting campaigns is pretty easy. You can simply use the channel you previously reached your visitors on.
With retargeting, you want to limit your audience group to visitors from the recent past, approximately 30 days ago. This will help reinforce the product to visitors who are probably still looking.
10. Utilize Influencer Marketing
Using influencers in your marketing strategy is a great way to attract target audiences, increase reach, and improve engagement. Businesses can benefit greatly from the influencers’ existing audience, reach, and expertise in the niche market.
It’s also a great way of targeting the right customer profile.
Digital marketing tactics for selling high-end goods and services abound, but not all of them are suitable for your brand and offering. Even while most tactics are useful, you will get a better return on investment if you choose a small number of them and they function well.
In general, selling expensive goods will take longer than selling inexpensive goods. Prepare for the trip with your most effective high-priced digital marketing plan and exercise patience.