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Youtube is a powerful online platform. This video-sharing application and social network that was established in 2005 today has now over 2 billion users.

YouTube is today the second most popular social platform in the world, after Facebook. It is so ubiquitous that we cannot imagine the Internet without it. Just imagine that over 80% of all internet users have used Youtube at least once. It is really impressive!

YouTube’s ubiquity is a result of multiple factors. Its app is pre-installed on most smartphones in the world. The platform is used by the largest brands and beginner content creators as well, but most of all it benefits from the massive rise in video transmission on the Web of the 2.0 era.

YouTube is also a place for your brand.

As growing on YouTube is not always easy and straightforward we want to give some simple and affordable advice for building your presence on the platform.

Be Yourself

YouTube is a specific tool. Using video as a means of communication leads to a relatively personal approach. We not only read text or see images, but most often we see the creator using his natural voice and telling us in the first person about his experiences.

That’s why on Youtube we focus on authenticity. This is perhaps the main reason for the huge popularity of best channels, the importance of influencers, and the rise of YouTube celebrities. 

The content and its presentation should be personal, and that should also be a roadmap for you and your brand. Whatever you’re going to show on your channel, authenticity, and expressing your own thoughts will be what your viewers will appreciate. Remember that

Do it the Professional Way

You don’t need a movie studio to get started

In fact, it’s even better that you don’t have it at the beginning, because your content will probably be more authentic and personal.

But this does not mean that you are not calling for better, smoother, and more professional-looking content. The technical quality of your videos is simply something that is more pleasant to watch. It is worth investing in better equipment because improving the image and especially the sound quality, has a big impact on the comfort of your viewers.

It is also worth asking for good editing of the raw material, which today does not have to mean hiring a professional or buying expensive software. There are many online video editing applications and other tools that you can even use for free. 

It is also important to remember that creating a good channel is not only about creating content. Marketing activities should be planned in advance, and the same rule applies to the strategy of building your brand’s visibility on Youtube. Here, the tools for analytics, tracking conversions, and social media automation tools can be very handy.

Engage your Viewers

A good YouTube channel is nothing without viewers and their activity. YouTube is a social media platform overall, and viewer engagement is a key factor for your success. 

YouTube itself provides a lot of ways to interact with them, from comments to subscriptions.

Commenting is a simple and primary method of interaction with your audience. Try to be active in comments, read them, and don’t ignore questions and problems reported here. Try to be active and available. It is a good habit to thank your viewers for watching and ask them for commenting and like at the end of each video. 

Some notable YouTubers tend to publish from time to time videos when they respond to some most interesting questions gathered from the comments. This is also a good way for letting your viewers know they aren’t ignored.

Try to show respect to them and especially show even more towards your subscribers. Don’t miss the occasion for organizing a YouTube contest or giveaway for your audience. 

Partner with other YouTubers

YouTube is a community and you should not always think about other channels as competitors. On the contrary, depending on your niche, looking for partnerships with other channels can bring you a lot of benefits. 

This is not always free, unfortunately, especially when you are focusing on renowned YouTubers. So try to build some win-win partnerships and relations first with those who also want to raise their channels. Ask them to mention your brand or channel in their videos or descriptions, and vice-versa.

Once again doing a contest can be the perfect way to jump into interaction with other channels. You don’t have to carry it yourself, the online tools like Socialman will do the job for you. 

Conclusion

YouTube marketing is a challenge and building your presence on this social media platform is not easy. But by making some simple improvements to your strategy, you are on the right path to increasing your channels’ presence.

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megaincome

MegaIncomeStream is a global resource for Business Owners, Marketers, Bloggers, Investors, Personal Finance Experts, Entrepreneurs, Financial and Tax Pundits, available online. egaIncomeStream has attracted millions of visits since 2012 when it started publishing its resources online through their seasoned editorial team. The Megaincomestream is arguably a potential Pulitzer Prize-winning source of breaking news, videos, features, and information, as well as a highly engaged global community for updates and niche conversation. The platform has diverse visitors, ranging from, bloggers, webmasters, students and internet marketers to web designers, entrepreneur and search engine experts.