TikTok the short video sharing platform has taken the internet by storm in recent years. The social media platform for short-form videos that span from fifteen seconds to three minutes has garnered over a billion users and downloaded over 200 times in the US alone.
TikTok content creators often use their smartphones to create and share popular short videos that include dancing, comedy, and education, and more. This has opened up opportunities for businesses to collaborate with content creators to transform their brands and reach out and engage with customers.
Below are some great ways where content creators are making money on TikTok.
- Can You Earn Money on TikTok?
- How to Make More Money with TikTok Videos
- 3 Ways People Make Money on TikTok
- Why TikTok is Called TikTok?
- How Does TikTok Make Money?
- How Much Does TikTok Pay?
- What is the TikTok Creator Fund?
- How to Get Followers on TikTok
- Can I Download TikTok?
- Is TikTok Banned in China?
- Who Owns TikTok Net Worth?
- Who is The Richest TikTok?
- Can Instagram Pay You?
- How Many Followers do You Need on TikTok to Get Paid?
- How Much Money do You Get For 100 Followers on TikTok?
- Is TikTok Banned in Canada?
Can You Earn Money on TikTok?
There are many ways where you can make real money as a Tik Tok influencer. besides creating content there are many options where you as a TikTok user can make some serious money.
Read Also: How Can I Earn GCash?
Social media channels offer great monetization opportunities, if you are asking how do you make money on TikTok, there are many ways on how to use TikTok for business here is how you can do it.
1. Join the TikTok Creator Fund
TikTok’s Creator Fund rewards creators for creating engaging and popular videos on the platform for the number of views they get on their videos. To participate in TikTok’s creator fund scheme you will need to be 18 years of age or older, be a legal resident of one of the 50 states; meet a minimum following threshold of 10,0000 authentic followers; have at least 100,000 authentic video views in the last 30 days; and post original videos in line with TikTok’s community guidelines.
2 Sell Merchandise to TikTok Users
One of the great perks of being a social media influencer is you can also use your popularity for selling merchandise. As part of your influencer marketing strategy, you can use your platform to sell artistic works, t-shirts, clothing lines, memorabilia, and other merchandise to your followers.
3. Create Sponsored Content
Another way to generate some revenues through your TikTok channel is through sponsored posts. As a social media influencer, you can partner with brands and create sponsored posts to help promote products and services.
4. Make Money from TikTok Ads
TikTok ads offer good opportunities for businesses to widen their reach among customers. You can start making money through TikTok For Business by using in-feed video ads, branded Hashtags, brand takeovers, and branded effects to help you capture some good ad revenues.
5. Accept Virtual Gifts
TikTok users can purchase gifts and coins from their profiles. They can then gift their virtual gifts and coin payments to their favorite TikTok creators during live TikTok videos where creators in return can then cash them in and get real money.
6. Grow and Sell TikTok Accounts
Sometimes businesses would like to have a presence on TikTok but don’t know how to go about it. You can help them out by organically growing followers along a particular niche selling TikTok accounts on sites like 123accs, Accfarm, and Fameswap.
If you plan on creating a side hustle by flipping TikTok accounts, you will need to build a strong content strategy, engage with followers regularly, and publish regular content to boost engagement.
7. Manage influencer campaigns
You can also manage influencer campaigns by acting as a middleman between a TikTok creator and a brand. As an influencer campaign, you help businesses connect with TikTok influencers and make sure key campaign activities are accomplished in return for a fee.
8. Management services
You can also make money from TikTok by offering management services for creators. Here you can render your services by helping them with a content strategy such as meeting content production goals, capitalizing on offers, and helping them grow their following.
9. Place affiliate links
You can also opt to participate in affiliate programs by placing links on your TikTok post descriptions or even your bio channel to generate some money.
10. Promote music track
You can use your TikTok to help promote music tracks by incorporating them in your videos and get paid for them.
11. Become a brand ambassador
Brands are always looking for influencers that can help them steer customers towards their products and services. As a brand ambassador, you help brands boost their presence on social media, spread positive messages about, and influence consumer sales. In addition to getting paid you as a brand ambassador not only get paid but also get to expand your professional network as well.
12. Join TikTok’s Creator Marketplace
You can join TikTok’s Creator Marketplace to work with sponsors and brands and all you have to is mention their product or service in your videos. To be eligible you will need to have at least a hundred thousand followers TikTok’s Creator Marketplace comes with an analytics tool for businesses that helps them identify your engagement reach, views, and demographics.
How to Make More Money with TikTok Videos
Now that you know some of the ways you can make some serious bank with TikTok here are some tips on how to make more money with TikTok videos.
Create, create: Your success will rely on your ability to upload consistent content regularly. You will need to continuously create compelling content for your followers to continue to like, share and encourage others to start following you.
Nurture a huge following: Just like other social networks, the secret to your success lies in how many followers you are able to garner. You will need to get as many followers as possible, and this requires that you regularly upload videos. The more followers you have would mean the more influence you will have on TikTok.
Engage with your audience: As a TikTok influencer besides generating the content, you will also need to actively interact with your followers. This means you will need to listen to them, produce content they seek, answer queries and produce live streams.
Promote your content on other social media platforms: You can help improve your chances of discoverability and engagement by opting to promote your TikTok channel on other platforms such as Instagram, Facebook, or YouTube.
Look to create multiple income streams from your account: To really generate some good income look towards expanding the revenue streams available to you. This will not only help you diversify your income but also increase your network and opportunities to make more money.
3 Ways People Make Money on TikTok
TikTok can get you wondering: Where did the last hour go as you scrolled through micro-videos of choreographed dance challenges, baffling illusions, makeup tutorials, giggling babies, practical jokes and who knows what else?
Also, how do TikTokers make money? And is this a venture you’d want to pursue — going from viewer to creator? Here’s what you need to know:
1. They market their business and attract new clients
Say you already have hobbies that make money. Perhaps you sell stuff online, or consult with clients for a fee, or make money on YouTube. Your TikTok content may attract more buyers, clients or viewers.
“It’s an incredible way to drive traffic to other channels — to your website, to your email list or to your YouTube channel,” says Keira Jones (@thekeirajones), a Phoenix-based TikToker who also manages and advises brands on the platform.
This is exactly how Orlando-based TikToker Connie Rietdyk (@connie.rietdyk) makes most of her cash.
She worked as a consultant on website design and search engine optimization as a side hustle for several years, but the income was “nothing to write home about,” she says, “just enough to cover an extra bill.”
She earned most of her money working at a call center until that contract ended in May 2021. With no other job lined up and unemployment benefits delayed, Rietdyk started leveraging TikTok, which she’d previously used only to view and post personal content.
In Rietdyk’s TikTok posts, she started giving small-business tips on website design and SEO. Starting with about 200 followers last May, she now has more than 11,000 — and several followers have become paying clients.
In September 2021, Rietdyk estimated that 80% of her income was coming from TikTok referrals; she’d earned nearly $11,000 since May and more than $4,600 in July alone. She found it to be enough to cover all her bills and stash away some savings on top.
“My goal is full-time, independent entrepreneurship,” she says. “I feel like I’m on the cusp of it.”
2. They score sponsorships
Let’s say most of your TikTok posts are about one particular subject, like caring for dogs. There may be dog food brands and leash manufacturers who want to tap into your pup-loving audience. Those companies may request your help.
The process could work in a few ways. Maybe the company sends you a free product, like a dog toy, and asks you to mention it in one of your TikTok videos. Or maybe you agree to plug the toy, but only if the company also throws in some cash.
Or maybe you really get down to business. You formalize a contract with the company for a certain number of posts about the toy in exchange for an agreed-upon amount of money. You could also reach out to companies yourself and pitch an agreement like this, particularly if you’re already using and mentioning their products.
Sponsorships like this are how Jones makes most of her money on her personal TikTok account, where she shares marketing tips. “Brands that are marketing tools are reaching out to me,” she says, “because I’m either already organically talking about their product, or they know that my audience would be interested.”
Brands started reaching out to Jones when she hit around 15,000 followers. When it comes to sponsorship opportunities, the number of followers you have may be as important as having a specific angle, such as dog care or online marketing. (More on finding your niche later.)
As Jones puts it: “The more niched down you are, the more likely it is you’ll be reached out to.” By contrast, she says, a general lifestyle influencer is probably less likely to score sponsorships. Those influencers’ audiences may have broad, hard-to-define interests, making them less appealing to sponsors.
Note that branded content must be disclosed in some way, typically through a hashtag in the description, such as #ad or #sponsored.
3. They tap TikTok’s ‘Creator Fund’
This resource is “basically a pool of money that TikTok distributes between everyone in the Creator Fund,” Jones says.
You can apply for this fund if you have at least 10,000 followers, received at least 100,000 video views in the last 30 days, and have met a few other qualifications such as being 18 or older.
How much money can you expect to make? The answer is a little hazy. TikTok’s Creator Fund page states the following: “A number of factors influence how funds are calculated for videos under the program. These elements include video views, video engagement, as well as ensuring the videos adhere to the Community Guidelines and Terms of Service.”
Unless you’re really hustling and pumping out successful content, this fund probably won’t be your main source of income, Jones says. She earns just a few dollars or cents per day through the Creator Fund — coffee money, she says. But even though the earnings aren’t much, she says, it’s “fun to see that your effort is being rewarded in a way.”
Why TikTok is Called TikTok?
Before TikTok got bought and renamed, it was known as Musical.ly. Back in 2018, the Chinese app and company Douyin made an acquisition of Musical.ly, and rebranded the app to TikTok. In China, TikTok does not exist, and they all use Douyin instead. Douyin is only available in China, but it is mostly the exact same format and experience but with different content.
Literally translated, the meaning of Douyin is “shaking sound”, which has evolved internationally into the much catchier name of TikTok. TikTok is called TikTok to represent the short, snappy videos that the platform is for.
Like Vine before it, TikTok is about being as creative as you can be in a limited timeframe, and the name was chosen to reflect that. No reference at all to Kesha’s debut single, which is a real shame.
Musical.ly was never the cultural juggernaut that TikTok is, but before they made the acquisition Douyin never had the international reach. Now, TikTok rules the social media world with young people and is outrageously influential on the music and television industry – showing no signs of stopping or slowing down.
How Does TikTok Make Money?
TikTok makes money through three different avenues: Advertising, In-App Purchases & ECommerce Offerings. Tik Tok has the following types of ads: In-Feed Ads, Brand Takeover Ads, Top View Ads, Branded Hashtags, Branded Effects. In-App Purchases includes customers buying virtual in-app coins & Ecommerce offerings mostly include revenue for acting as an affiliate.
Let’s take a deeper look into each of these revenue streams to understand TikTok’s monetization strategy better.
TikTok Ads
Like any other social media platform, Advertising is one of the primary revenue avenues for TikTok. Here are the different types of ads advertisers run on TikTok.
TikTok In-Feed Ads
In-feed ads are short video ads shown in the user feed as they scroll through the “For You Page”, which is full of content personalized for the user. These ads, similar to the ones that appear in Instagram Stories, blend natively with the TikTok feed.
TikTok Brand Takeover Ads
As is evident from the name, TikTok Brand Takeover ads take over the entire screen as soon as users open the app. These types of ads are used to create mass awareness & drive sales by showing them to their target audience.
TikTok Top View Ads
TikTok Top Views Ads are similar to TikTok Brand Takeover ads, except that they do not cover the screen as soon as users sign in; they show up in the first In-feed post after 3 seconds. These full-screen ads with auto-play and sound last up to 60 seconds, helping increase brand exposure.
TikTok Branded Hashtag Ads
Shown on the discovery page, Branded Hashtags ads involve engaging users by asking them to create a video dancing or doing something else in line with a particular product. After creating these quirky videos, users post them with a predefined brand hashtag. A cool format, Branded hashtag ads help create awareness, while at the same time, turning it into a fun activity.
TikTok Branded Effect Ads
Branded Effects include custom stickers, augmented-reality filters and lenses, which users can also add to their videos. TikTok allows these effects to stay live until up to 10 days, giving users a long enough time to interact with the brand.
2. TikTok Coins
Another source of income for TikTok is virtual coins through which both TikTok and TikTokers can earn money. TikTokers that have at least 1,000 followers can earn virtual gifts by broadcasting a live video.
If users like their content, they can send virtual gifts as tips to them, but each gift is worth a certain amount of coins and the users have to purchase these coins with real money through the app. Then they can use these coins to send gifts to their favourite content creators.
These coins start at 100 for $1 but prices are subject to revisions and may differ across countries. Users can use these coins to buy virtual gifts ranging from Panda which is worth 5 coins to Drama Queen which is worth 5,000 coins. TikTokers receive gifts given by users in the form of diamonds.
A diamond is 50% of one coin because TikTok charges a 50% commission before adding the rest of the money to the TikToker’s account. So, if a TikTok has diamonds worth $500, he will more or less get $250 for himself, and the remaining $250 will go to TikTok. The TikTok users can only withdraw their money once they have reached $100 and can’t withdraw more than $1,000 in a day.
3. ECommerce Offerings
In recent years, one of the big trends in the social media space has been easing the facilitation of ecommerce.
TikTok, too, has been working on implementing its ecommerce related features for quite some time. Back in 2019, TikTok began to test basic ecommerce links within clips. After that, TikTok developed its on-platform selling tools even further with the introduction of live-stream shopping events & a Shopify Integration to display product ads in-stream.
In May 2021, Bloomberg reported, “TikTok has begun working with merchants in markets, including the UK, on ways they can sell products directly to millions of users within the app, people familiar with the matter say.”
As far as the commercial agreements of such partnerships are concerned, the details are hazy considering it is still in the rollout phase but one can assume that TikTok takes a percentage of the sales amount for acting as the affiliate, as other social media platforms like Instagram do.
Allowing users to make purchases right within the app reduces the friction involved in redirecting users elsewhere and gives a boost to conversion rates that would otherwise be negatively impacted.
How Much Does TikTok Pay?
The amount of money you can make from TikTok is unlimited, but it varies.
Some of the world’s best-known creators earn millions of pounds through the platform each year. For example, according to the Digital Marketing Institute, US creator Addison Rae has made around $5 million from her TikTok videos.
It’s estimated that the most popular creators can make up to £10,000 per post. However, it’s unlikely you’ll be able to generate significant income directly from TikTok unless all your videos are getting lots of engagement.
That’s why it’s important to explore a range of revenue streams, including partnerships and merchandise.
You can calculate your estimated income using a TikTok money calculator.
What is the TikTok Creator Fund?
In the UK the TikTok Creator Fund is part of Creator Next, a TikTok initiative that helps creators take their content to the next level.
As well as the Creator Fund, members of Creator Next get access to:
- TikTok Creator Marketplace – a platform where creators can connect with brands and agencies with the aim of making content together
- LIVE Gifts – creators who receive gifts from followers during live streams can redeem them for money
- Video Gifts – a way for creators to make money from their short videos. Any gifts they receive can be exchanged for cash
- Tips – creators using this feature can receive tips from followers who want to support them financially
How does the Creator Fund work?
So, how does the TikTok Creator Fund work? Once you’ve been accepted onto Creator Next, you can start using the Creator Fund.
The Creator Fund will pay you based on video views and engagement. You can only get paid for videos that meet TikTok’s Community Guidelines and Terms of Service.
Once you start getting paid, the money will appear in a Creator Fund Dashboard. From here, you can withdraw money to a payment platform like PayPal.
What is the Creator Fund criteria?
To join Creator Next in the UK, you need to meet the following criteria:
- be at least 18 years old
- meet minimum follower requirements (dependent on region, but usually around 10,000)
- have at least 100,000 video views in the last 30 days
- have at least three posts in the last 30 days
- make sure your account meets TikTok’s Community Guidelines
How to Get Followers on TikTok
The key to building a following on TikTok is to understand your target market and create content they want to watch.
You’ll also need to post regularly and engage with your audience if you want to attract more followers.
Here are five quick tips that can help you to build your audience and get more views on TikTok:
- use trending hashtags and recommended or trending songs – using tags and popular songs in your posts increases your chances of being seen on more people’s ‘For You Page’
- jump on the latest trends – putting an interesting spin on a popular trend can increase your exposure. TikTok trends move quickly though, so make sure you’re up to date
- build relationships with other creators – cross-sharing content with other influencers can get your posts in front of a wider audience
- get involved in TikTok challenges – starting your own TikTok challenge or creating a memorable version of an existing one can increase your reach
- create quality, shareable content – good lighting and clear sound increase the appeal of your videos so people are more likely to share them
Can I Download TikTok?
Looking for how to download TikTok videos? Perhaps one of the best parts of the viral social media app is that you’re able to download your favorite memes, recipes, dances and more to your smartphone’s camera roll or gallery.
When you know how to download TikTok videos, you can save and share clips easily. That way when you want to watch a video again, it’s accessible. Whether you’re trying to learn new moves, recall ingredients or simply rewatch something of interest to you, you’ll be happy to have your saved videos handy.
TikTok creators can choose if other users are allowed to download their videos. That means not every TikTok video you see can be downloaded to your smartphone’s camera roll.
most TikTok videos are available to download. You can follow the steps below for how to download TikTok videos to start saving your favorite video content now.
The steps for how to download TikTok videos are the same for both the Android and iOS versions of the social media app.
1. Open the TikTok app on your mobile device and find a video you want to download.
2. Tap the arrow icon in the lower right part of your screen, below the comments and “likes” icon.
3. Press “Save video” or the download icon. You might need to give the TikTok app permission to access your camera roll or gallery if you haven’t already.
4. Select “Done” or share your downloaded TikTok video to another channel.
Your downloaded TikTok video should now appear in your smartphone’s camera roll.
Is TikTok Banned in China?
Although video-sharing app TikTok was developed by Chinese company Bytedance, it is not available in China. Instead users can download a twin app, Douyin, which was also developed by Bytedance. Douyin features restrictions such as blocks on international content and limits on children’s usage. The Chinese state owns a stake in the Bytedance subsidiary that controls its domestic Chinese social media and information platforms.
WeChat, a multi-purpose messaging system developed by Tencent, is the widely used alternative in China. The app has been subsidized by the government since its creation in 2011, and is obliged to share users’ data with the state.
WeChat has a monopoly on user data, including mini-apps to pay bills, book doctors appointments and file police reports. In 2017, WeChat unveiled plans for virtual ID cards that would be recognized by the state.
Who Owns TikTok Net Worth?
Zhang Yiming is a Chinese internet entrepreneur. He founded ByteDance in 2012 and developed the news aggregator Toutiao and the video sharing platform TikTok, formerly known as Musical.ly. According to Bloomberg Billionaires Index Zhang’s personal wealth in 2022 was estimated at $44.5 billion.
On Nov 4, 2021, Zhang Yiming stepped down as CEO of ByteDance, completing a leadership handover announced in May 2021.
In September 2015, ByteDance launched its video sharing app TikTok (known as Douyin in China) with little fanfare. The product was an instant hit with millennials and became popular worldwide. ByteDance bought Musical.ly a year later for US$800 million and integrated it into TikTok.
Who is The Richest TikTok?
The social media channel TikTok is especially popular and has catapulted many young aspiring entertainers into fame and fortune. Many TikTok influencers make their name through dancing, singing, lip-syncing to music and other kinds of performance.
Many of the influencers on this list became millionaires before they were legal adults, several dropped out of or postponed college in order to focus on their careers, and all continue to rake in cash across multiple social media channels through sponsorship deals. Here are 10 of the richest TikTok influencers.
Riyaz Aly: $2 Million
The 18-year-old influencer is an Indian internet celebrity, fashion blogger and TikTok influencer known for his lip syncs. He has more than 44 million TikTok followers and earns around $35,000 for each of his branded content posts, according to The Economic Times. He is worth $2 million, according to Celebrity Net Worth.
Josh Richards: $2.2 Million
Thanks to the power of TikTok, 19-year-old Josh Richards has earned at least $1.5 million through sponsorship deals with Reebok and Houseparty, YouTube ad revenue and a record deal with Warner Records, to name a few, according to Forbes.
He has also co-founded a talent management company, TalentX, and a business, Ani Energy. If that isn’t enough to keep the teen busy, he’s also chief strategy officer of Triller, a smaller TikTok rival. His net worth is estimated at $2.2 million, according to iWealthyfox.
Zach King: $3 Million
Thirty-one-year-old Zach King got his start posting videos on YouTube in 2008 and Vine in 2013. He won the Hewlett-Packard commercial contest in 2010 and YouTube’s NextUp Creators contest in 2013.
He’s gone on to compete in the reality show “The Amazing Race” and direct several short films, and he has become wildly famous for his creative magic on TikTok and elsewhere. He’s worth $3 million, according to Celebrity Net Worth.
Brent Rivera: $4 Million
Brent Rivera might be one of today’s wealthiest TikTok influencers, but he got his first taste of social media success on YouTube and Vine. He since has gone on to star as Isaac Salcedo in “Light as a Feather,” and for two years, Rivera wrote, produced, directed and starred in “MrBrent98,” according to Celebrity Net Worth. With over 42 million followers, it’s not surprising that Rivera is worth $4 million.
Loren Gray: $5 Million
Nineteen-year-old singer Loren Gray was, in 2020, briefly the most followed influencer on TikTok. While the D’Amelio sisters passed her up, she is still one of the channel’s stars, with 54 million subscribers. She’s earned $2.6 million through sponsorship deals with brands like Burger King and Revlon, and some from her singles with Virgin Records.
Baby Ariel: $6 Million
Ariel Martin, the 20-year-old influencer and singer known as Baby Ariel, got her start on TikTok when it was formerly called Musical.ly. With more than 35 million followers on TikTok as of December 2021, Martin has been dubbed one of the most influential people on the internet by Time, and Forbes has featured her on its list of top influencers in entertainment.
In addition to making music, she launched an anti-bullying campaign called #ArielMovement in 2015. Martin hosts “Disney Fam Jam” with Trevor Tordjman and has been nominated for a number of awards, including People’s Choice and iHeartRadio Music awards. According to Celebrity Net Worth, she is worth $6 million.
Dixie D’Amelio: $6 Million
Charli D’Amelio’s older sister, Dixie, age 20, is not far behind in TikTok success. She has 56.6 million followers, according to her TikTok profile, and has inked deals, along with her sister, with clothing company Hollister and makeup company Morphe. While sister Charli D’Amelio focuses on dancing, Dixie is working on a music career.
She released her first single, “Be Happy,” which trended ahead of Kanye West on the day of its release. She appears with Charli on Hulu’s “The D’Amelio Show,” which helped her achieve a net worth of $6 million, according to Celebrity Net Worth.
Charli D’Amelio: $8 Million
The 17-year-old’s star rose on TikTok for the first time in June 2019 due to the competitive dancer’s viral dance videos. She was soon invited to dance with singer Bebe Rexha, who opened for the Jonas Brothers at the Barclays Center in New York that same year.
According to Celebrity Net Worth, her net worth is $8 million. Along with selling her own merchandise, she published her first book, “Essentially Charli: The Ultimate Guide to Keeping It Real,” in December 2020. She and her sister, Dixie, star in their own TV show on Hulu.
Addison Rae: $8 Million
As of December 2021, 20-year-old Addison Rae Easterling has more than 86 million followers on TikTok. She became so successful, with a net worth valued at $8 million according to Celebrity Net Worth, that she quit college to pursue her TikTok career full time.
She went on to become a global spokesperson for the clothing company American Eagle and started a weekly Spotify podcast with her mom, Sheri Nicole, called “Mama Knows Best.” She has also appeared in “She’s All That.”
Burak Ozdemir: $11 Million
Burak Ozdemir is unique in that he doesn’t fit the typical TikTok influencer mold. Ozdemir is a Turkish chef and restaurateur whose videos of his supersized culinary creations went viral, and with them, so did his restaurants.
His eateries have become hotspots for celebrities ranging from fellow influencers to musicians, athletes, Middle Eastern royalty and President Recep Tayyip Erdogan of Turkey. Boasting nearly 55 million followers as of December 2021, Ozdemir takes the spot among the wealthiest TikTok influencers with a net worth of $11 million, by GQ Australia’s estimates.
Can Instagram Pay You?
If you have established yourself as a creator on Instagram, then there are various ways in which you can monetize your presence.
Instagram allows you to earn money with the help of IGTV Ads, Branded Content, Badges, Shopping, and Affiliate Marketing. But creators can also earn from sponsored content, fan membership, licensing the content they produce, and also by becoming a consultant.
It is difficult to determine the exact revenue that a creator makes. Still, the figures below indicate how much money some of the most popular Instagrammers make for each sponsored post.
| Creator | Estimated Average Price Per Post (INR) |
| Christiano Ronaldo | ₹3,45,92,543 – ₹5,76,54,214 |
| Ariana Grande | ₹2,90,58,182 – ₹4,84,30,303 |
| Dwayne Johnson | ₹2,84,26,150 – ₹4,73,76,867 |
| Priyanka Chopra | ₹2,99,09,451 |
| Virat Kholi | ₹5,04,67,560 |
| Shraddha Kapoor | ₹1,18,91,493 |
| Alia Bhat | ₹1,22,68,886 |
| Deepika Padukone | ₹1,24,47,675 |
Most micro-influencers who have 5-10k followers make an average of ₹6,531 per post. Creators with 50,000 to 80,000 followers usually charge around ₹14,843 per post and as you move higher up the ladder creators with 250,000 to 500,000 followers charge around ₹49,725 per post.
But it is important to note that the figures change based on your content’s niche, location, and nature. Also, creators earn from various sources, including ads, partnerships, fan membership; hence it is difficult to estimate the exact revenue that a creator earns.
How Many Followers do You Need on TikTok to Get Paid?
TikTok has grown dramatically over the past few years, crossing one billion monthly active users in 2021.
But you don’t need to have millions of fans to start making money on TikTok. There are myriad ways that users of the app can get paid, from using built-in monetization features to joining promotional campaigns for brands and music marketers.
For example, TikToker Lucy Davis, who has around 578,000 followers, told Insider she earns between $20 and $300 each time she livestreams on the app.
TikTok offers built-in monetization tools for influencers, including a creator fund, a tipping feature, and a virtual “gifts” product that allows users to send gifts to a creator which can then be converted into a real-world currency.
TikTok requires that creators have a certain number of followers and views to access these features:
To join TikTok’s creator fund: a creator must be 18 years or older, have at least 10,000 followers, and have achieved at least 100,000 video views in a 30-day period.
To receive virtual “gifts” during a livestream: a creator must be 18 years or older and have at least 1,000 followers.
To receive “gifts” on other videos:a creator must be at least 18 years old and have at least 100,000 followers.
To receive “tips”: a creator must be at least 18 years old and have at least 100,000 followers.
The amount that an influencer can earn from each feature is unpredictable.
For payments from TikTok’s creator fund, the company takes into account a variety of factors, such as video views, video engagement, the location in which a video was seen, and total participants in its program.
Some creators who have disclosed their TikTok creator fund earnings, including Hank Green, said they were paid a few cents for every one thousand views they generated on the app.
How Much Money do You Get For 100 Followers on TikTok?
According to research, it takes about the 100k followers for TikTokers to be able to make between $500 and $2,000 from a product placement on specific video. Of course this depends greatly on the type of product and creator but top TikTok creators are likely making anywhere between $50k to $150k.
The value of an account mainly comes from the amount of followers, views, and likes but sometimes a specific or rare username can be valuable in itself. On average, selling an account with about 100k followers will get you anywhere between $1,000 to $2,000.
So even though TikTokers cannot be paid directly from ads on the app, there are still some ways that money can be made! But if we think about the short-lived success of Vine and the fact that many of the most popular TikTokers are already starting to build their YouTube channels, I can’t help but wonder how long the success of TikTok will last.
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Thus, it begs the question if apps like Vine, Musical.ly, and TikTok will always be at the demise of YouTube as creators will inevitably shift their content to another platform in search of a more reliable revenue.
Is TikTok Banned in Canada?
For now, the Canadian government has no plans to ban TikTok in Canada. But, that doesn’t mean the experience for Canadians on the app will be the same. According to Takara Small, a tech expert and columnist for CBC Radio’s Metro Morning, Canadian users might notice less content and fewer opportunities to go viral.
