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Google does not reveal information on search volume. According to Hubspot, Google processes around 63,000 search queries every second, translating to 5.6 billion daily searches and approximately 2 trillion global searches each year. Every day, the average person conducts three to four searches. Almost half of the searches take place within three miles of their residence. That implies if you want to reach potential clients, you must be listed on Google.

You can use GMB to establish a professional profile for your company, upload photographs, write descriptions, and even plan events. You can also communicate with your ideal customers via social media, email, or text messages. Businesses (and NGOs) can use Google Business Profile to promote their information on Google Search and Maps.

Google My Business (GMB) is a free tool that assists local businesses in being more visible online. GMB allows you to build a profile, upload images, describe your business, and manage online reviews. Because the information you enter into GMB is public, you want to make sure it’s correct.

GMB is one of Google’s tools for assisting local businesses in their online success. If you’ve ever tried to advertise your business on a social media platform or through other channels, such as an email marketing campaign, you know how time-consuming and expensive it can be.

GMB allows you to effortlessly update your listing anytime something about your business changes. You don’t have to be concerned about forgetting to post new information. You can also observe how much traffic each page receives, allowing you to alter your marketing strategy accordingly.

Creating or claiming your Google Business Profile is similar to listing your business in an internet directory, but with additional benefits, such as search engine optimization. Companies with a restricted budget that cannot afford Google Ads (previously Google Adwords), for example, utilize GMB to increase their organic search engine ranking in order to reach out to prospective clients. It works well with frequent quality content like blog entries, guest blogging posts, and so on, and active website users may track their progress with Google Analytics.

Here are 7 Ways to Promote Your Local Business with Google My Business

The following are seven ways or steps to promote your local business using Google My Business.

Set Up Your Profile

According to Google, creating a profile can be accomplished in two different ways:

Add Your Business Through Google Maps

  1. On your computer or mobile device, sign in to Google Maps.
  2. You can add your business in 3 ways:
  3. Enter your address in the search bar. On the left, in the Business Profile, click Add your business.
  4. Right-click anywhere on the map. Then, click Add your business.
  5. In the top left, click Menu and add your business.
  6. Follow the on-screen instructions to finish signing up for your Business Profile.

Claim Your Business Through Google Maps

  1. On your computer or mobile device, open Google Maps.
  2. In the search bar, enter the business name.
  3. Click the business name and choose the correct one.
  4. Click Claim this business and then Manage now.
  5. To choose a different business, click I own or manage another business.
  6. Select a verification option, and follow the on-screen steps.

Like social networks, keeping your business information up-to-date and accurate is necessary. If you have changed your address or hours of operation, update your GMB page. Ensure you use the correct phone number, email address, website, etc.

When searching for local businesses, people type in keywords. Optimizing keywords ensures your business is in front of as many searches as possible.

List Your Hours of Operation

You may temporarily change your operating hours for various reasons, such as public holidays or staff illness. If you have a “special” hour, you owe it to your customers to let them know. Sadly, lots of businesses fail to update their business hour. So please keep your operating hours updated here and on any other relevant social platform or social post.

Update Your Address and Phone Numbers

When setting up your business profile on GMB, if your business name populates in the drop-down with an address, your Business Profile already exists! If your business name does not show an address, select it and fill out the required information.

You might be asked to position a pin on a map to confirm the location. It’s essential that the address you give is accurate and complete to prevent any confusion to your existing or potential customers or issues with the verification process.

Read Also: How do you Measure Digital Marketing Performance?

You must choose a verification method to prove the business is located at the specified address. It is common to receive a postcard at the business address, but you can also verify by phone or email.

While GBP is being verified, you can continue to edit and update it, but it will not be visible on Google. You cannot use a post office box or mailbox on a storefront. Note that you can also only have one business per residence. Also, note that Google Business Profile tracks phone calls and website clicks, so make sure your information is correct here.

Through your GMB profile, people can easily find your business and get directions. Once your profile has a valid address, users can easily see your location from Google Maps and get directions. If you are eligible for phone verification, you can select this option, which will call your phone number and give you your verification code.

So you need to ensure your address and phone numbers are correct. So it’s a good idea to do a thorough check.

Upload Photos of Your Location

Photos help searchers visualize your business and get a sense of the brand. Customers can add their photographs to listings; some will choose to do so when they leave you a Google review. It’s good to have a mix of your photos and those of users on your listing since you cannot control the order in which they appear.

Be sure to showcase different aspects of your products and services and areas of your physical location. Incorporating visual aids into your business will make it stand out and seem more legitimate to customers. You can add photographs of your business’s exterior or employee group shots.

Use high-quality images to make your listing stand out from the competition. Be careful not to use copyrighted material without permission. You can post photos to your profile to show what makes your business unique and give customers reasons to choose you every time. It’s a good way for your business to stay in contact with customers.

Create a Map

Your business profile likely already exists, even if you didn’t create it. A Business Profile is a place on Google Maps that anyone can add. But if it does not already exist, you must add it to create it on Google Maps. Users can access your physical address directly from Google Maps with one click once you claim your spot on Google Maps.

Link Your Website

Don’t forget to link your profile to your website to drive website visits. We assume you already have a functional website, right? We’ve written several articles on the needs and benefits of having a website for your business. Having a website is essential to growing your business online.

Claim Reviews and Ratings

You cannot respond to Google reviews, an essential part of your business profile, without a GMB. With customer reviews being a Google search ranking factor and the number one influence on consumer buying, managing them is crucial. You can contact customers by phone, messaging, or responding to reviews. Ensure you respond to reviews you receive, especially negative reviews. Reacting to a negative review can make or break your online reputation.

How to Advertise on Google & Grow Your Business

One of the best decisions you can make to broaden your reach, find new clients, and develop your business is to advertise on Google. Google Ads (previously known as Google AdWords) is the world’s largest and most commonly utilized online advertising network, and advertising on Google can reach millions of people.

Advertisers must first develop an ad campaign for a specific offer before telling Google which searches they want their ad to show for. They accomplish this by bidding on keywords related to their ad. If their ad appears in the search engine results page, they will only be charged when a user clicks on it. This is where the phrase “pay-per-click advertising” originates.

The Google Ads auction

How does Google decide which ads to show? Google ads works like an auction, but unlike a regular auction, it’s not the highest bidder that wins. Google’s ad algorithm takes the quality and relevance of your into account, leveling the playing field for budgets big and small.

The ad auction takes place every single time a searcher enters a keyword into Google, meaning that every single search for keywords you’re bidding on represents an opportunity for your ads to be shown to prospective new customers. And since those prospects are actively looking for what you’re selling, you’ll be showing up at the exact right moment. This is what makes advertising on Google so powerful, and one of the best ways to grow your business.

Advertising on Google requires a Google Ads account, which is free to create. Once you’ve opened your account, it’s time to figure out how to use Google Ads to grow your business!

The following is a ten-step process for advertising on Google:

  1. Establish your account goals
  2. Determine your audience
  3. Conduct keyword research
  4. Set budgets and bids
  5. Build your optimal account structure
  6. Write high-performing ads
  7. Create effective landing pages
  8. Implement conversion tracking
  9. Grow your remarketing lists
  10. Make optimization a habit

The first step is to consider your account structure. Although there are many ways to structure a Google Ads account, such as mirroring the structure of your website or by product categorization, the most effective and successful accounts all share the same qualities when it comes to organizational hierarchy. The following figure shows an optimal Google Ads account structure:

google ads account structure overview

The account itself is the top-most level. Within each account are campaigns. Some advertisers only run a single campaign at any given time, whereas others run numerous campaigns simultaneously. Each campaign houses various ad groups, each of which, in turn, contain unique keywords, ad text, and accompanying landing pages.

Campaigns are often organized by theme, such as a holiday promotion or back-to-school sale. Within each campaign, ad groups are often organized by products or services, such as Hanukkah merchandise or school stationery. Finally, individual products, such as menorahs or notebooks, have their own targeted keywords, unique ad copy, and relevant accompanying landing pages.

The structure of your Google Ads account may not reflect this hierarchy precisely, but organizing your account in this manner will allow you to keep things organized and tightly themed from the outset, factors that can have significant influence on PPC metrics such as Quality Score.

Advertise on Google with WordStream

Aside from the technical aspects of setting up and running a PPC campaign using Google Ads, many advertisers struggle with the time commitment necessary to achieve success with paid search. That’s why WordStream’s software and free tools have proven invaluable to thousands of businesses advertising on Google.

To maximize the impact of your Google advertising campaigns, you need to know what measures are working and where improvements can be made – and WordStream’s Google Ads Performance Grader can help you do exactly that.

google ads quality score checker from wordstream

The Google Ads Performance Grader is the most comprehensive, fully featured free tool of its kind. In 60 seconds or less, the Google Ads Performance Grader performs a detailed and thorough audit of your PPC account, identifying areas in which improvements can be made as well as highlighting successful areas of your account and how they compare to competitive benchmarks for your industry.

Finally, Google Business Profile, often known as Google My Business, is a free tool that lets you manage your local business listings across Google Search, Maps, YouTube, and other platforms. It is an excellent tool for promoting your local business, particularly if you are in the retail industry. It’s also a terrific way to supplement your web marketing efforts. It can also be used to keep track of important client calls or valuable customer feedback about your company.

If your business location is important to your search engine marketing, you should consider creating a Google Business Profile if you don’t already have one.

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megaincome

MegaIncomeStream is a global resource for Business Owners, Marketers, Bloggers, Investors, Personal Finance Experts, Entrepreneurs, Financial and Tax Pundits, available online. egaIncomeStream has attracted millions of visits since 2012 when it started publishing its resources online through their seasoned editorial team. The Megaincomestream is arguably a potential Pulitzer Prize-winning source of breaking news, videos, features, and information, as well as a highly engaged global community for updates and niche conversation. The platform has diverse visitors, ranging from, bloggers, webmasters, students and internet marketers to web designers, entrepreneur and search engine experts.