By The word ‘Influencer’ has become quite popular in the last few years. Amidst this in the last couple of years, we have heard a lot about Human Resource Influencers, commonly known as ‘HR Influencers.’ They came into the forefront as the pandemic ranged and people lost jobs, were furloughed, or salaries got deducted during the lockdown. As the employees started spending more time on social media, looking for alternatives, HR influencers were seen to emerge, unlike any other time we have witnessed before.
So, what made them so relevant in the last year? ESkill a Talent assessment platform, stated that influencing is not a new phenomenon. It can be traced back to as early as the philosophers of Greek and Rome. The philosophers stated that while sales reps have studied ways of influencing people, politicians have done it for ages.
One of the famous books that discuss the relevance of influence and how it impacts people became not only a bestseller in 1984 but is now an essential book to study in the business world. Dr. Robert Cialdini’s Influence: The Psychology of Persuasion. Continuing on the same path, Dan Pink stated that HR people are selling in reality. In the book To Sell is Human, Pink stated HR people and the recent influencer marketing trend calls it influencing, thus the HR Influencer concept.
What Does The HR Influencer Concept Mean?
If we look into a dictionary, the word Influence means the power and ability of an individual(s) to have a force that can impact the way other people behave, act or form an opinion. Though the definition uses the word ‘force’ in reality any influencer, even the HR influencer does not have any force on the influence. Rather, the individual following the HR influencer can opt not to be impacted by the person’s ideas, thoughts, or suggestions.
Hence if we put it in simple words, the relevance of HR influencers is determined by the followers and not the influencer himself. The crux is as long as there will be willing participants, there will be influencers.
While the world is talking about following social media (mainly the celebrity and fashion influencer and should they be followed), it is time to consider why should HR influencers be followed? What makes them any different from HR people in the office or the corporate world?
Why Should You Follow HR Influencers
In this current situation where the job market is still a bit volatile, HR influencers can help you stay up-to-date with new trends, job ideas, and other factors influencing the job market. Since they are the industry experts and offer free-off-cost suggestions, it is always a good idea to follow them.
Some of the benefits that you can reap by following the Human Resource Influencers on social media are:
Being At the Right Place at the Right Time
We all know social media platforms. Mainly the recruiting ones are often uploading job offers. It is at times difficult to scan through them all and apply them on each of the portals all the time. When you follow an influencer of your field, they can help you in notifying the right work since they keep posting about the jobs regularly.
Moreover, with most HR influencers working with well-known forms, they also can refer you. But forgetting the reference, you need to connect with them. Also, you need to meet the talent and the skills they are looking for in a candidate for the said position.
Knowing the Right Person Always Counts
The job market is immensely competitive, and there are ten if not more people who are as talented and skilled as you are. Knowing an HR influencer and having good contact with them can open up opportunities for you.
When you follow a Human Resource Influencer, you are in the position to get connected with their connections. Leverage that connection by engaging with the influencer and the people of his/her circle. You never know someone might recommend you for a job or hire you directly. Human nature is to associate with like-minded people and work with them. So, when you become part of the circle, you open opportunities for yourself.
It Works To Know Search Tricks
HR influencers often share ideas, tips, and tricks on how to ace an interview and tests. With the job interview scenario changing all the time, it is vital to know what not to do when you are looking for a job—the things you should and shouldn’t do at an interview and build a mind-blowing resume.
A Human Resource Influencer can guide you with the keyword that you need to input in your resume and when searching for jobs online. In addition, you will be looking into the job search portals with their tips and tricks in a new way.
Staying Up-to-date
It is a brainer in stating that the recruiting trends are always changing. New technology, certifications, and skills are in demand. With all these challenges in place, knowing what you should learn and develop to forge your career ahead can be quite confounding.
Follow an HR influencer from your field. In reality, they are the one who is the minds behind new trends, setting best practices benchmarks and solving the challenges related to recruiting.
Keeping Your Woes Away
Most HR influencers also work as morale-boosting coaches. They understand the trouble an employee can go through when in-between jobs or during a job search. So they help you to remain positive and keep your anxiety of not finding the right jobs at bay.
Their tips on how to navigate any work-related challenges can be beneficial in having a better work-life.
Final Words
If you have a company or a firm and want to get into the forefront, why not engage with an HR influencer? They will help you build your company’s reputation but help you with attracting and getting the best employees on board. Since, in recent years, employees and even companies have started working closely with HR influencers.
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