Digital marketing tactics and trends are constantly changing, so before you realize it, a new trend in digital marketing will be here. Every marketer would jump ahead to the following year if time travel were available to get a glimpse of what lies ahead for digital marketing. We must make do with a prognosis of what will happen in the future and make a case for what digital marketing will look like in 2023 since we are still living in the age of forecasts.

According to Ahrefs, around 5,000 people search for “digital marketing trends” on Google each month. Many marketers attempt to foresee the future and identify the most important digital marketing trends for the coming year. What we noticed and anticipate will be trending.

• Top 10 Digital Marketing Trends of 2023
• What Trends are Gaining Traction in Digital Marketing?
• What are the New Trends in Marketing?

Top 10 Digital Marketing Trends of 2023

The challenge of working in digital marketing is always changing. What works today might not work tomorrow, and something you’ve never even heard of might suddenly become the new standard.

The profession has grown even more adaptable after the Covid-19 epidemic began in 2020 since the digital marketing sector had to change and grow to accommodate the new situation.

Read Also: How to Scale a Digital Marketing Agency?

According to a preliminary study on the effects of COVID-19 on digital marketing, the global change in consumer behavior toward digital platforms and content has significantly increased the chances for marketers and brands to engage with consumers in previously unheard-of ways. In addition to increased economic opportunities, this has given digital marketing professionals the option to “act consciously and be socially responsible while adopting digital marketing techniques.”

In other words, marketing now involves more than just selling a good or service; it also involves promoting the brand and its core principles.

In the post-pandemic marketing environment, let’s begin our discussion of the top digital marketing trends with the topic of social responsibility.

1. Social commerce and responsible consumerism

Consumers who wish to make moral purchase decisions that have a good influence on the environment, society, and economy are fueling the growth of the responsible consumer movement.

Due to this, social commerce has emerged as a way of bridging the gap between traditional retail and e-commerce. Social commerce utilizes digital marketing tools and platforms like social networks, messaging applications, and influencer marketing.

In order to empower customers to make more thoughtful purchases while linking them to a larger community of like-minded consumers, social commerce blends the convenience of online buying with the social element of conventional retail.

2. Customer-centered personalization

The second digital marketing fad focuses on giving clients personalized experiences. Companies are now analyzing client data (such as purchase history and preferences) using AI and machine learning in order to give customer-specific product suggestions and customized marketing campaigns.

By placing a strong emphasis on user experience (UX), businesses can increase consumer loyalty and set themselves apart from rival brands. Additionally, businesses can leverage customer data to design customized customer journeys and anticipate client wants, enhancing the interaction and humanization of the purchasing process.

3. Content segmentation

To increase engagement and reach, content segmentation is the technique of breaking up material into smaller, more focused chunks. To generate content that appeals to each target audience segment, this entails examining consumer data like as demographics, interests, and habits.

Because it enables businesses to customize their social media strategy to attract various social user groups, content segmentation is extremely crucial for social media marketing. To increase interaction with their social campaigns, social media marketing teams can do this by producing content that speaks to each target audience segment’s interests.

4. Story-driven content marketing

Story-driven content is another trend that is gaining traction in the world of digital marketing. One of its main advantages is that it promotes the development of a personal relationship between clients and the brand. Let’s say a business sells green products. In that situation, it can employ storytelling approaches to demonstrate the company’s core principles and how its dedication to sustainability is enabling it to improve the lives of others.

Story-driven content stands out in the age of algorithmically generated content because it delivers a more genuine message. By doing this, businesses may stand out from the competition and win their customers’ trust.

5. Short video content

Due to marketers’ growing understanding of the potential for short video content to engage consumers and raise brand awareness, TikTok, Instagram Reels, and YouTube Shorts have become more popular.

This trend in digital marketing is due to a variety of factors. Younger audiences, who are more engaged on these channels, are best reached by reels and shorts, for instance. Short videos are also simple to produce and watch, which makes them perfect for a variety of marketing goals like product demos, tutorials, brand awareness campaigns, and even amusement.

6. Voice optimization

Voice search optimization (VSEO), which is getting more and more popular, is essential for digital marketing in 2023. In order to be found when consumers use voice search, VSEO entails optimizing material for voice search gadgets like Amazon Alexa, Google Home, and Apple’s Siri. This also necessitates creating material in an interesting, conversational style and converting it to the natural language format used by these gadgets.

Digital marketers should make sure that their brand is noticeable when people search using speech-enabled devices by optimizing content for voice search.

7. Programmatic advertising

Programmatic advertising, or the automated buying and selling of digital ad space, is the next trend on the list of digital marketing trends. In real time, this system matches advertisers with potential clients using artificial intelligence (AI).

In recent years, programmatic advertising has grown in popularity as it enables advertisers to target their ads and tailor their campaigns to be as cost-effective as possible. In order to deliver more individualized campaigns, this technology is also easily integrable with other digital marketing channels like social media and email. It’s a terrific approach for businesses to maximize the value of their digital advertising budgets.

8. Conversational marketing

A customer-centric marketing strategy called “conversational marketing” aims to develop relationships with customers by using chatbots, messaging services, and other interactive tools. Customers will have a more natural and personalized experience because chatbots can be set up to answer right away with pre-written messages.

The trend is advantageous for businesses trying to increase customer loyalty. Customers can ask inquiries, swiftly receive responses, and even communicate directly with customer service staff via chatbots and messaging apps. Chatbots also personalize client interactions by compiling information about their preferences and requirements. Customers may then receive recommendations and specialized product offers as a result of this data.

9. Employee activation

Businesses are starting to grasp the potential of employee activation in addition to conventional digital marketing channels. By utilizing the digital networks of employees, brand visibility and engagement can be increased.

Employee testimonials and employee interviews are two ways that employee activation campaigns encourage staff to talk about the brand on social media, share customer success stories, and be outspoken about their experiences working for the organization. This marketing approach has been shown to be a successful way to increase brand loyalty and attract potential new clients.

10. AI-based automation

It’s no secret that AI-based automation has completely revolutionized the field of digital marketing. By automating repetitive processes like email campaigns and paid advertising, automation can help marketers save time and money. However, AI-based automation also offers useful insights into consumer behavior and may be utilized to target the appropriate audiences with the appropriate messaging in addition to expediting marketing procedures.

Businesses trying to maximize their digital advertising costs and make the most of their campaigns will find this to be especially helpful. Automation based on AI will advance further and play a bigger role in the world of digital marketing.

What Trends are Gaining Traction in Digital Marketing?

The top eight digital marketing trends that are currently gaining attention by experts are as follows:

1. Metaverse

The term “virtual world within a world” is frequently used to describe the Metaverse, which is currently owned by Meta (Facebook). It is an uncharted digital cosmos where augmented or virtual realities interact to form a shared, participatory space.

In a future world where you can do whatever you want, having a digital version of yourself seems to have a lot in common with video games.

Because of a network of realities/virtual universes where space is present almost everywhere, social trading is now possible. Because of this, modern digital marketers have found a method to use video to bridge the gap and establish a completely new category of digital marketing.

2. NFTs

Digital assets that can be traded are called tradeable tokens. Each NFT (Non-fungible Token) bears a distinctive token that serves as proof that it is the original and only one of you. NFTs are not only influencing art and technology, but also marketing.

As part of their marketing strategy, NFTs are given away in a lottery. An good illustration of this is Marriott Bonvoy’s raffle for a free NFT and 200,000 Bonvoy points.

High-end businesses like Adidas, Marriott, and others have employed digital marketing techniques. A new universe of expansion and potential will be made possible by increased NFTs as a marketing tool.

3. Cryptocurrency

One of the hottest fads in the Instagram version of the financial world is cryptocurrencies. Even though none saw it coming, it entered the market and eventually pushed the rivals off. As a result, there are between 10 and 12 million active cryptocurrency investors in India, and given the high profits, this number is anticipated to increase.

Millennials, who view cryptocurrencies as trendy and futuristic, have been more and more interested in investing in them. To spread knowledge and give investors a taste of this new investment opportunity, bitcoin investment platforms are leveraging the younger generation’s thirst for free cryptocurrency.

We can use cryptocurrency to pay for groceries and other essentials like Google Pay. The future of digital marketing has reached new heights.

4. Social Commerce

China has already built a billion-dollar industry around social commerce, but India is only getting started. Social media platforms are used by brands to advertise their products live, and the audience can buy the goods right now.

Brands can use Instagram’s Shop function to give live videos a Show Now option. Social commerce, which has shortened the time it takes for customers to get from seeing an ad to making a purchase, is one of the finest digital marketing trends for 2022.

5. Voice Search

A research found that 55% of teenagers regularly use voice search. Given how frequently today’s kids utilize technology, voice search is expected to take off in the years to come.

The popularity of voice search, a capability that the majority of us received with our smartphones in 2014, is rising. Additionally, smart speakers are becoming more and more common; 20% of households already own Alexa or Google Home smart speakers. Voice-controlled devices are being accepted by people more and more, which is a hint that this new method of operation will stick around.

Google claims that its voice search has a 95% accuracy rate for the second time. As search accuracy has increased, voice search has become more user-friendly. In addition, the process is more enticing and customized now because using your voice to get results is simpler and more exact to match what you ask for.

Finally, it is anticipated that by 2022, voice search results would account for 50% of all online sales. There is a startling $40 billion in unrealized potential for digital marketers. Due to numerous development factors, voice search compatibility for websites is essential going forward.

6. Programmatic Advertising

Digital advertisements are acquired through programmatic ad buying. On the other hand, automated buying is a procedure that substitutes machine learning algorithms for human participation when purchasing advertisements.

AI-assisted programmatic advertising allows advertisers to target their desired customers with greater precision.

Long-term advantages of automation include both improved conversion rates and lower customer acquisition expenses. Real-time bidding, a programmatic ad buying approach that enables more exact and quick targeting, can be used to buy and sell advertisements on an individual basis.

7. Automated and Personalized Email Marketing

As the name implies, automated email marketing is sending emails to your customers on a regular basis based on predetermined triggers or deadlines.

Email has always been the most dependable marketing channel available in the digital world. Promotional emails are a fantastic method to inform your customers about the successes of your business or impending sales.

However, due to the abuse of bulk email strategies, the majority of consumers have stopped responding to promotional emails. Personalized emails are a great method to get back your consumers’ attention and increase customer engagement.

8. AI in Marketing

Recently, artificial intelligence (AI) has generated a lot of discussion, with many people thinking that it will eventually control every facet of human existence. 60% of internet users may get their inquiries answered on multiple apps or websites at once by employing an AI Chabot.

The content we consume on social media contains a lot of Artificial Intelligence (AI), and it’s made to keep us interested for longer! The possibility to leverage this cutting-edge technology, which is predicted to be worth $190 billion by 2025, is therefore tremendous for digital marketers.

An AI algorithm can find patterns that work best in the area or subject it investigates by examining a lot of data. Then, by letting the AI use the strategies it has found to be most effective, programmers can substantially alter the results thanks to the AI’s capacity for learning.

What are the New Trends in Marketing?

Many people have welcomed the paradigm-shifting prospects the internet community offers despite the initial reluctance. Everyone is extremely prepared for a hyper-virtual world after three years of COVID, according to Moran Kadussi, a digital trend analyst at Wix. “More things than you previously believed are possible in the virtual environment.”

If you operate a business, you probably want to know how to approach your marketing plan with the long term in mind. We talked to industry insiders about the marketing trends you can use to stay ahead of the curve in order to predict which marketing methods will last through 2023:

1. Interactive content marketing

Marketers stand to lose a ton of data as nations tighten GDPR restrictions and internet companies push down on third-party cookies. This may help to explain why quizzes and other interactive content are so popular right now since it makes it easier for marketers to collect psychographic information.

In a poll of 1,600 marketers conducted in 2022, 45% indicated that interactive content was the kind of content they utilized on social media the most, and 77% claimed that it was the most effective.

Interactive material not only keeps viewers interested but also aids in data collection. Interactive content attracts 28% more views than static information, according to data from over 230,000 sales and marketing experts. Additionally, the typical consumer watches interactive content for 4.6 more minutes than static information.

Here are a few illustrations of interactive content you can use in your 2023 marketing plan:

• Games
• Quizzes
• Calculators
• Polls
• Virtual reality
• Surveys
• Dynamic presentations
• Explainer videos
• Simulations
• Software demos
• Image sliders
• Interactive maps
• Interactive infographics

2. AI marketing

According to Ross Simmonds, CEO of Foundation, “I think we’re going to see huge campaigns launched on the back of AI-generated creative and content” in 2023. Due to the recent influx of DALLE 2 photographs on social media, you have probably already seen this trend. The Business Research Company projects that by 2026, the global artificial intelligence in marketing market will reach $48.91 billion, up from $17.46 billion in 2022.

Whether you’re writing a blog post or just a few paragraphs for your about us page, intelligent tools may make the content creation process far more effective, according to May Habib, co-founder and CEO of an AI-writing platform called Writer. Regarding one of her clients, “AI-assisted drawing increased search volume for Emotive within a month.” The same search impact that one writer using our platform had would have required them to spend six months outsourcing to an agency.

3. Live streaming

Live feeds were initially used in marketing to alleviate isolation during COVID lockdowns. The idea first gained popularity in video games, but it has since expanded to encompass a wide range of content, such as interviews, lessons, concerts, and eSports contests. Because of this, marketers will make significant investments in live streaming in 2023, particularly on Twitter Spaces and Instagram Live Rooms.

Melinda Lee, the chief content officer of the live-commerce platform Stage TEN, believes that the social aspect of live streaming is what has made it so well-liked by both consumers and marketers.

She says, “You see the community watching and connecting with both the streamer and each other.” Your shows may end up acting as impromptu focus groups due to all the eager engagement. “You’re collecting data on what people want to know about the product, the questions they have, and what would draw them to a live broadcast the entire time,” adds Lee. She advises include feedback requests in broadcasts.

The entry hurdle for live broadcasting is really low; all you need is a little computer know-how and basic equipment. Additionally, you can always re-format the recordings with new material. In conclusion, broadcasting live broadcasts can help you reach out to your target audience and increase website traffic.

4. Long-term influencer partnership

Influencers excel at creating parasocial connections that make their audience feel included in their lives. By integrating their brands into the relationships, marketers looking to profit from these connections have begun to see the true potential of influencer marketing.

Read Also: How to Become a Digital Marketing Strategist?

Brands are engaging in long-term agreements with a smaller number of influencers rather than paying a lot of influencers to post about the company a few times. When choosing who influencers to collaborate with, they are also placing a higher value on quality than quantity. More consideration is being given, according to Lee, to whether the audience is a good fit for the brand rather than merely how big the creator’s fanbase is.

According to Shachaf Rodberg, marketing trend analyst at Wix, influencer marketing appears to be changing marketing more broadly than just influencer partnerships. Social media marketing is evolving, “He clarified. “Either semi-famous creators are hired, or in-house creators are given the opportunity to represent the business.

5. Promoting users over products

Marketing professionals strive to enhance customer connection and promote user-generated content. Running forums, showcasing user-generated material on social media, publishing testimonials on websites, or starting a referral incentive program are all examples of what that might entail.

Some businesses even go as far as to buy locally based businesses. Over 300,000 product managers, designers, and developers from Mind the Product, a community, were bought by Pendo, a product management company, early this year.

When a business incorporates community into its operations, a community-led marketing strategy is most effective. For instance, Figma has a huge library of templates, the majority of which were created by individuals. The brand’s reputation as a cooperation facilitator is emphasized by this feature. Through a corporate program called Friends of Figma, Figma also sponsors and aids regional organizations. Figma strengthens brand loyalty and promotes word-of-mouth advertising by establishing community.