If you’ve had a bad experience in the past, you might be reluctant to use a digital marketing agency. However, engaging with a reliable company can boost your marketing ROI and help you exceed sales goals. You can decide whether or not a particular agency is the appropriate fit for your business with the help of thorough investigation.
Working with a reputable digital marketing agency can reduce the time it takes to achieve growth, whether you use their expertise on a particular marketing deliverable or you outsource the complete solution to them.
An advantage of using a digital marketing agency over using your internal team or recruiting freelancers is that you can see results rapidly with little work on your part. Selecting the ideal agency to partner with is yet another Herculean undertaking because digital marketing agencies come in different kinds and sizes.
Before signing on as a client, you should ask the marketing agency the questions in this article.
- What Questions Should I ask About Digital Marketing?
- What Questions to Ask a Digital Marketing Agency?
- What are the 3 Most Important Things in Digital Marketing?
- What are the 3 C’s of Digital Marketing?
What Questions Should I ask About Digital Marketing?
Here are the top 10 digital marketing questions, featuring answers to your inquiries about social media marketing, email marketing, and content marketing.
1. Can social media marketing really help my business?
Without a doubt! It has been repeatedly demonstrated by several businesses. In fact, since having an online presence on social media is now a given for any respectable company, not using social media marketing might potentially hurt your brand.
2. What are the benefits of social media marketing for my company?
Whether or not your company is using it, social media has permanently transformed how customers interact with businesses and vice versa. Being reachable to your customers and potential consumers via social media is essential for building relationships with them and assisting them in the sales process.
3. How should companies measure their social media marketing success?
The same metrics you use for any other marketing activity—traffic, leads, and customers—are used to gauge success. The bottom line that determines the success of your social media presence is how many people it drives to your site, how many of them are qualified leads, and how many of them actually become customers. Counting the number of fans or followers you have can help you understand your social media reach.
4. How much does social media marketing cost? What’s the ROI?
Social media marketing is never free, that much is true. There is always a cost, whether you spend your own money on it, ask a worker to take it on as part of their job, hire a social media staff, or outsource marketing to a company. The secret is to make the most of the time or money you invest in it.
Read Also: How Does Online Advertising Make Money?
However, it’s crucial to keep in mind that ROI need not equate to income. It might, but it could also imply achieving other goals, like generating more leads, raising email subscription rates, or even raising customer happiness. Your social media marketing strategy’s level of focus will directly affect the ROI you receive.
5. Which social media platforms should my business have a presence on?
Since you need to be present wherever your clients are, and since various businesses cater to diverse audiences, there is no one right answer to this topic. One group of people uses Facebook the most, while another mostly uses LinkedIn, and some people split their time evenly between three or more websites. Follow your clients where they are by learning where they are.
6. Should my brand give newer channels like TikTok and BeReal a try?
A newer social media platform should always be tried out. Although TikTok and BeReal are targeted at younger audiences, there are several options to promote your business on these platforms. For instance, Chipotle used BeReal to provide exclusive discounts to app users only. How did that work? It encouraged BeReal’s audience to follow Chipotle and assisted them in quickly developing a presence online.
Don’t be hesitant to consider unconventional social media marketing strategies in your sector.
7. Does my company really need a blog for social media marketing?
Yes! One of those essentials is a blog. A blog is an essential part of social media marketing, in addition to all the advantages it offers on its own, such as boosting your authority as an industry expert and consistently producing new, keyword-rich content to please the search engines.
A link to a blog post is one of the most successful pieces of material to publish on social media. Without regularly sharing new blog content, you won’t have nearly as much to discuss with your followers and won’t be bringing as much traffic to your website.
8. Is social media marketing better for B2C or B2B businesses?
Both benefit from it, but in different ways. B2B organizations must use social media to communicate important industry content, but B2C enterprises can concentrate on lighter, more entertaining social media posts. Social media, on the other hand, is essential to both as a medium for connecting a business with its clients.
9. Is outreach an important part of social media marketing?
One of the most popular and successful forms of outreach is guest blogging, but social media can also greatly aid your outreach efforts. Utilize social media to connect with other influencers in your field, and then develop connections with them by conversing with them and supporting their content promotion efforts.
Building a relationship in this way before requesting a guest blogging opportunity will considerably increase your chances of success. Additionally, when your audience notices that you frequently engage in social media conversation with other experts, they will also view you as an authority.
10. How can I take control of my brand online through social media marketing?
Thanks to social media, it’s no longer possible to “manage” your brand. People will talk about you online whether or not you participate in the conversation, and there is no way for you to “control” what they say. But you may participate in such discussions and have an impact on them by doing so. Participate in the dialogues and steer them in a direction you’re satisfied with in order to affect your audience’s opinion of your brand, whether it be through poor Yelp reviews or consumer complaints on Twitter.
What Questions to Ask a Digital Marketing Agency?
A “love affair” of sorts, selecting the finest digital agency for your particular business needs will take you from “Hello, you look intriguing” to “Oh my god, where have you been all my life?” with perhaps a few bumps in the road. And the decisions you have to make can be too much for you.
The market is swamped with organizations of all shapes, sizes, specialties, and capacities, making it difficult to pick the best one feel as trivial and overwhelming as swiping right on a dating website. engaging a digital marketing company
But by being prepared with the proper questions, you can reduce some of the risk associated with breaking your heart (or, to put it another way, working with a digital marketing agency that isn’t a good fit for your business).
To increase your chances of developing a long-lasting, fruitful, and devoted business relationship with a digital firm before hiring them, consider the following 10 crucial questions:
1. “How will you understand our needs?”
Inquire about the steps they’ll take to get to know your company so they can identify your needs and tailor their recommendations and strategies to meet them. The agency will usually refer to this as their “Discovery” phase, and in a perfect world, they will conduct extensive research and become fully immersed in your teams and organizational structure to understand as much as they can about your needs, issues, and ambitions.
Determine in advance how thorough an agency will be in “discovering” your company. If they don’t seem to place much focus on this step, that may be a sign that they aren’t a good fit for you.
2. “Do you have experience with companies like us?”
Ask the digital marketing company you are considering hiring if they have ever worked with a company similar to yours in the past, whether that means in your industry, a particular area, or even a company with the same size and structure as yours. While it’s frequently preferable to select an agency that is experienced, established, and knowledgeable about your business (why reinvent the wheel? ), you also want to make sure that the agency is clean. Find a company that prioritizes innovation and learning while also having expertise in your particular industry.
3. “How do you plan to do things differently?”
You want a company that has experience and authority in your sector and type of business so they can advise you on what will and won’t work. You also want an agency that doesn’t accept the status quo and is constantly seeking for innovative approaches to outperform rivals, follow cutting-edge trends, and isn’t scared to cause a stir and disrupt the market.
4. “What will you need us to do?”
When you engage a digital marketing agency, you’re also engaging a team that will work alongside you to build your business effectively, not just for you. Make sure you and your team are crystal clear on the amount of commitment required for each project phase, as well as the types of information, resources, or access you anticipate to give the agency to enable them to work on your behalf.
5. “How will you measure success?”
Find out what you expect in terms of reporting and analytics, as well as the channels they employ to share updates on progress and results, from each digital firm you are considering hiring. This is one of the most crucial inquiries to make because, of course, accurate data does not lie and every agency must exercise due diligence while reporting in order for it to be complete, correct, and pertinent to your company.
Your company’s investment in these projects can be justified with the support of good reporting and statistics from your digital agency, which also guarantees you’re achieving the outcomes you need and want in the online world.
6. “How do you bill for your services?”
Even early in the process, don’t be hesitant to bring up costs and billing. You should enquire about the agency’s exact billing procedures and schedule. For instance, do they base their charges on performance or a set rate? How open are they when it comes to billing? Everything should be obvious from the beginning.
7. “What is the overall cost of hiring a digital marketing agency?”
Ask them specifically about the total or anticipated cost after you’ve gotten some information about their billing procedures. Find out whether there are any factors or unforeseen circumstances that might have an impact on the final cost.
8. “Can I see some examples of your previous work?”
You can gain a better understanding of how they operate and the kinds of outcomes they’ve previously achieved for clients just like you by asking to see examples of their work or pertinent case studies.
9. “When have you failed?”
This is an important but frequently forgotten question to ask a prospective agency. Mention that you’d like to see instances of failed projects when you ask to see samples of their work. See what errors they have made in the past and how they have grown from them since failure can teach you something. You can determine how really “agile” and adaptable the agency is using these information.
10. “How long before we see results?”
Make sure your expectations for the deliverables and the turnaround time are reasonable. Additionally, you want the digital marketing company you hire to outline the variables that can have an impact on the outcomes as well as when you can anticipate seeing results. such as your goods, traffic, or seasonality. An honest and fair timeline that takes into account all of these factors will be given to you by a good agency.
What are the 3 Most Important Things in Digital Marketing?
It makes sense why so many marketers find it difficult to comprehend the nuances of digital marketing. Field experts frequently act as though their viewers are proficient with digital technology. They will utter specialized jargon without any context, leaving marketers perplexed or feigning understanding.
Regarding digital marketing, you should never be hesitant to question “how,” “what,” or “why.” We’ve created a roadmap that will give you a bird’s eye view of this complicated landscape to assist you in learning the fundamentals.
1. Lead Generation
Creating and implementing a lead generation plan that attracts the right customers to your company is the first step in digital marketing. It all comes down to selecting the best messaging, targeting, and communication strategies for your target market. There are various ways to do this, from SEO to social ads.
- Search Engine Optimization (SEO)
Your website must be optimized for SEO in order to rank better on search engines (like Google). Your brand can gain more attention and drive more organic visitors with a strong search ranking.
There are numerous elements that affect SEO, most of them have to do with the structure and coding of your website. Your search ranking is impacted by factors like messaging, page speed, backlinks, user experience (UX), and responsiveness.
- Search Engine Marketing (SEM)
Paid advertising is used in SEM to increase visibility on search engines. SEM can be recognized if you’ve ever noticed search engine results with the word “ad” next to them.
Marketers place bids on the keywords that would bring in the most money for their company, which raises the visibility of their website and content in search engine results. SEM results are not organic by nature, but they appear considerably faster than with SEO.
- Paid Social
Using paid advertising to connect with your target consumers on social media is known as paid social. You may target highly targeted audiences with branded content and offers using the robust ad possibilities offered by platforms like Facebook, Twitter, LinkedIn, and Instagram.
2. Lead Capture
Make sure your digital presence is tailored to drive conversions once you’ve drawn the correct viewers to your content. After all, if those people don’t convert, the traffic you generated throughout the lead generation phase was useless.
To increase conversions, you need a top-notch website. Your website becomes a marketing machine when faultless design, strategic UX, perfect messaging, and solid coding are all combined. Customers should be immediately aware of who you are and what they need to do after visiting your website. Your website serves as a marketing funnel in this way, guiding visitors to conversion.
- Landing Pages
Landing pages are independent pages that are frequently used in campaigns and are an extension of your website. Their worth comes from their capacity to persuade users to carry out certain particular actions, such downloading an eBook or claiming an offer. Instead of becoming lost in the pages of your website, landing pages assist customers in concentrating on the current offer.
Possibly the most significant element of any website or landing page are the forms. These digital forms are precisely what they sound like: blank spaces for users to enter their contact details, such as name, phone number, or email address. Users exchange this information for offers or further information. This is how site visitors become leads.
3. Lead Nurturing
Therefore, the folks you targeted were the appropriate ones, and they turned into leads. Your moment to shine has come. In order to bring your hard-won leads closer to your business and influence them to make a purchase, you must provide them with relevant, insightful material during the lead nurturing phase.
- MarTech Stack
Your marketing technology stack is the group of tools you employ to effectively draw in, convert, and nurture leads. Some of the technologies you’ll find in a MarTech Stack are your CRM, marketing automation platform, web analytics platform, and email marketing platform. Together, these technologies can support you in nurturing leads across all digital channels.
- Nurture Campaigns
Email sequences known as nurture campaigns are sent out automatically when users perform particular actions or reach predetermined milestones. These programs deliver pertinent content to prospects at the ideal time to encourage interaction and conversion.
Personalization is the process of applying user data to individually tailor each user’s digital experience. The process can be as straightforward as putting a lead’s name in an email or as sophisticated as providing a customized website experience based on a user’s interests. By storing and using user data, your MarTech stack will help you implement effective personalization.
What are the 3 C’s of Digital Marketing?
The world is changing, business is moving quickly, and robots are encroaching on every aspect of life. You must constantly modify your strategy if you want to survive; else, extinction will come knocking on your virtual door.
Engage in dialogue. Ask questions.
Be that squirrel in the wild getting ready for hibernation. Find out what attracts your present or potential clients through foraging, collecting, and learning.
Know when to intervene if you have a chatbot that asks questions automatically. A normal individual can only put up with so much of a robotic discussion before responding to a more personal level of communication.
Understand when to ignore the bot and how to maintain the flow of a conversation.
A community is crucial, yet it’s challenging to create one. If you think about “conversation,” it will be simple to maintain if you invest your time and money wisely.
Make your customer feel like they belong, and they will return, is the plain truth.
Imagine a little town where everyone knows everyone and where everyone and their mother is trying to encourage their friends from out of town to settle there. As long as you know how to connect with them personally, communities are loyal.
Do you still believe that the consumer is always right? They are, particularly given the developments we are currently experiencing. Keep that tucked up in your cheek’s pocket.
You can bet that your customer is evolving along with the industry and the ways we interact with communities as a result of technology.
Customers may purchase ad-free services, make purchases in restrooms, or order toilet paper from their round robotic Echo Dot and have it delivered within a week by barking at it.
According to a recent Medium.com story, Candy Crush’s income climbed by 35% as a result of an ad-free membership. Consider that for a moment. 2017’s marketing practices are a fading breed.
Even if it takes more effort, figure out where internet users congregate.