You may build marketable skills and gain priceless experiences with a digital marketing apprenticeship, all while making important connections and expanding your professional network. When the dreaded job search time finally comes around, all of these things will make it much simpler to secure your dream position in digital marketing.

A business nowadays that doesn’t invest in digital marketing will hardly survive. The demand for professionals in digital marketing rises as a result. Apprenticeships in digital marketing are a terrific way to start.

You receive practical instruction in digital marketing. You will also be honing your knowledge and abilities in digital marketing during this period.

A digital marketing apprenticeship is the ideal method to launch your career and get your foot in the door of the sector. But what precisely are apprenticeships in digital marketing? And where are they likely to be found?

Although the value of a digital marketing apprenticeship is obvious, what exactly does one entail? What will you be doing on a daily basis? How do you become an apprentice? Where do you need to look? And are there usually any specifications?

Apprenticeships in digital marketing are the focus of this article. You’ll discover how it can help you develop a lucrative career in digital marketing.

• What is a Digital Marketing Apprenticeship?
• How to Get a Digital Marketing Apprenticeship?
• How Long is a Digital Marketing Apprenticeship?
• What is Level 3 Digital Marketing Apprenticeship?
• How do I Write a CV for a Digital Marketing Apprenticeship?

What is a Digital Marketing Apprenticeship?

A brand-new kind of digital apprenticeship, known as a digital marketing apprenticeship, combines the best aspects of in-class instruction with practical experience. You’ll collaborate with actual business owners to address actual issues with digital marketing.

Read Also: How do I Write a Digital Marketing Report?

It’s the ideal way for a beginner to gain the knowledge required to begin a career in the field of digital marketing. You can gain practical experience in fields like SEO, content marketing, PPC, social media, graphic design, and email marketing with the aid of a digital marketing apprenticeship.

You’ll see how these tactics may be used in a variety of sectors, such as B2B services, e-commerce, and retail, making you a very marketable candidate after your apprenticeship is finished.

Apprenticeships in digital marketing will teach you practical skills you can use while earning money. You can simultaneously study and complete an apprenticeship in digital marketing. Additionally, you will work for a credential that is accepted in the field.

Despite the size of the digital marketing industry, you can begin at any time. To be a marketer, you don’t necessarily need a degree or a high level of education. However, you can get digital marketing apprenticeships with only a high school diploma.

Additionally, you must be familiar with how to use the electronic tools and online distribution channels used for digital marketing in order to obtain a digital marketing apprenticeship. You will receive a salary from the company that is offering you an apprenticeship in digital marketing. However, it is less than what a properly qualified digital marketer would charge for the identical position.

But the business will make an investment in your future. They’ll also seek to foster customer loyalty by offering customized training. Businesses need stable yet developing products and services to expand in the digital age. Companies that hire apprentices will also want to train you so that you become a master marketer for their firm.

For a firm to succeed, digital marketing has become essential. An apprentice is thus employed by numerous business and industry types. Digital marketing is necessary for every sector, including fashion, education, media, real estate, and nonprofits. As a result, apprenticeships in digital marketing are accessible across a wide range of sectors.

Additionally, the skills you acquire during an apprenticeship are transferrable to a variety of businesses. Additionally, a lot of businesses provide industry-recognized certification. You can choose a job in a variety of areas as a result.

How to Get a Digital Marketing Apprenticeship?

Digital marketing apprenticeships come in a variety of levels, just like all other apprenticeships. Each organization will have an own set of entrance requirements. Starting at Level 2 (Intermediate), apprenticeships can go all the way up to Level 7. An apprenticeship at Level 7 is comparable to a master’s degree.

The process for digital marketing apprenticeships and the minimal prerequisites are as follows:

• There is no Level 1 apprenticeship; it always starts from Level 2 or Intermediate level.
• Level 2 is equivalent to passing five subjects in GCSE.
• If you are a high school dropout, you have to be 16 or above and have basic Maths and English in GCSE or equivalent.
• A lot of companies agree to let you study for the qualification and work as an apprentice at the same time.
• Level 3 Digital Marketing Apprenticeship is Advanced and is equivalent to passing 2 subjects in A-Level.
• Level 3 Digital Marketing Apprenticeship will teach all the basics of digital marketing. 
• Apprenticeship Level 4 or the Higher level, which is equivalent to a foundation degree.
• Digital marketing apprenticeships level 4 helps you gain a deeper understanding of marketing approaches and strategies.
• Levels 5 and 6 apprenticeships are equivalent to full degrees.
• Level 6 digital marketing apprenticeship usually takes 36 months to complete. The roles include sales, marketing and procurement.
• After you get past Level 2, entry requirements will vary at the discretion of the company.

Additionally, finishing an apprenticeship might result in a permanent job offer from the same employer. However, this is not a given. Anytime you have a question, ask your employer.

The entry requirements are always disclosed by businesses that provide apprenticeships. Therefore, when you are applying for the position, you must be certain and have the certifications, papers, or any other kind of evidence of qualification ready.

Like looking for a job, finding a digital marketing apprenticeship. First, learn about the company, the types of apprenticeships they provide, and the obligations of the apprenticeship. After that, adjust your application and résumé to fit the role’s requirements.

Applications are now submitted online using application forms. The employer should be consulted still because the process can be different. To demonstrate your abilities, use pertinent examples and industry-specific phrases in your application. For apprenticeships in digital marketing, for instance, you must demonstrate your copywriting or technical skills.

Some businesses may use situational questions, numerical exams, and psychometric evaluations to assess you during the interview. As part of the hiring process, you might also have to attend an assessment center.

From January through April, a lot of business promotions are advertised. The apprenticeship program is scheduled to begin in September of that same year. However, apprenticeships are also available all throughout the year. Therefore, continue regularly checking for openings.

Many businesses in London offer digital marketing apprenticeship programs. However, there are other businesses of various sizes that provide apprenticeships across the nation. To select the one that is most appropriate for you, you should consider all of them.

1. Amazon

Amazon offers Level 3 digital marketing apprenticeships that last 18 months. Its primary location is London. You must possess two A-Levels (or equivalent) with a grade of C or higher to be eligible. The English language must also be one of the disciplines. You can choose any topic for the other.

In addition, you must already possess or be working toward a Level 2 qualification that requires 120 credits or more. You will work regular office hours and receive training based on workshops. You ought to have graduated from the course with a Level 3 Diploma in Digital Marketing. You now have the option to join the Chartered Institute of Marketing as an Affiliate Member. Also, you can get Associate membership of BCS Recognition for entry to the Register of IT Technicians.

2. Google

Google, the ultimate technology company, provides Level 3 digital marketing apprenticeships in the UK and around the globe. Each year in November, Google opens up its digital marketing apprenticeship program. And those who are hired will begin in the fall of the next year. Additionally, apprenticeships may run anywhere from 15 to 24 months.

Flexible entry requirements apply. At any educational level or with transferrable expertise, you will need to demonstrate outstanding academic performance. You also need to come from a field or subject that relates to the apprenticeship you’re looking for. Additionally, you must provide a cover letter explaining your application’s purpose as well as respond to questions or pass an aptitude test.

3. BT

The communications corporation BT came in at number four on the government’s ranking of the top 100 employers of apprentices in 2020. Recently, BT offered a Level 6 apprenticeship in digital marketing. The chosen applicant collaborated with the sales and marketing departments. They acquired specialized and transferable abilities, such as how to deliver customer campaigns. Four GCSEs with a C or higher and three A-Levels with a B, C, or C or higher were needed for admittance into the program.

The following businesses also provide popular digital marketing apprenticeship programs:

Baltic Apprenticeship
ITV
Microsoft
Sky

How Long is a Digital Marketing Apprenticeship?

Some apprenticeships last for 18 months on average. As a trainee in digital marketing, you take part in training and learn more about how to oversee marketing initiatives, make changes to ongoing promotions, and raise brand awareness using online platforms like social media. In this position, you might assist in promoting a certain brand, manage all or a portion of a marketing campaign, and seek input from seasoned marketers.

Apprenticeships in digital marketing should not be mistaken with internships. While apprenticeships are typically for graduates and require full-time employment for the duration of the apprenticeship, most internships are for current students. Numerous apprenticeships assist you in obtaining or qualifying for a number of industry certifications that can be beneficial to you in the long run.

Having a bachelor’s degree and some acquaintance with the principles of digital marketing are typically required, while the basic requirements for becoming a digital marketing apprentice vary depending on the organization sponsoring the apprenticeship. Employers do not anticipate you to have any prior professional work experience because this is an apprenticeship.

You might have to relocate if the program accepts you because apprenticeships are still relatively uncommon in the digital marketing sector. Apprenticeships are nearly always completed in an office rather than remotely, in contrast to some digital marketing employment. An apprentice in digital marketing needs to pay attention to detail, be adaptable, and have good communication skills.

What is Level 3 Digital Marketing Apprenticeship?

A digital marketer’s main responsibility is to define, design, develop, and carry out digital campaigns on various online and social media platforms in order to promote consumer acquisition, engagement, and retention. All of this is covered by the level 3 apprenticeship in digital marketing.

A digital marketer often works in a team environment and is accountable for some of the more simple aspects of the broader marketing strategy or campaign. The marketer will follow marketing briefs and guidelines while working. They typically answer to a marketing manager, an IT manager, or a manager of digital marketing.

The field of digital marketing is dynamic and expanding, offering excellent opportunities for employment and financial success. You may start an exciting career as a Digital Marketer level 3 by completing this apprenticeship, which will give you the chance to practice a wide range of digital marketing skills, from developing Instagram advertising campaigns to email marketing.

Regular job duties include:

• Digital Marketing Assistant
• Digital Marketing Executive
• Digital Marketing Co-ordinator
• Campaign Executive
• Social Media Executive
• Email Marketing Assistant
• Content Co-ordinator
• SEO Executive
• Analytics Executive
• Digital Marketing Technologist

Apprentices receive the necessary training on the job under the direction of a development coach who is a professional from the industry. After completing your apprenticeship, you’ll have a recognized credential, useful work experience, money, and several prospects for advancement.

Your instruction will consist of:

• Using Social Media in a business environment
• Developing social media campaigns
• Social media advertising
• Risk, Reputation & Crisis Response
• Project Management
• Search Engine Optimisation
• Email marketing
• Content management systems
• Writing for SEO
• Metrics, Analytics, Reports & Optimisation
• Principles of coding level 3: Vendor Qualification
• CIW Social media strategist: Vendor Qualification
• CIW Internet Business Associate: Vendor Qualification

How do I Write a CV for a Digital Marketing Apprenticeship?

A marketing professional with expertise in published and disseminated online marketing would use a CV as a professional document. Building brand voice, awareness, and interest in a business or brand takes up a significant portion of a digital marketer’s job.

Digital marketers can achieve this by producing content for a variety of online channels, including social media, business websites, online adverts, email marketing, and more. An organization’s digital marketing may be managed by a digital marketer, who may also develop digital marketing plans and materials for certain goods or divisions.

These skills and abilities are demonstrated in the CV. In order to create a plan that best serves the market they serve, digital marketers typically perform market research as well. This could entail gathering consumer feedback or studying market trends for consumer behavior. It’s crucial that the material on your CV clearly outlines your most significant duties and responsibilities.

These skills and abilities are demonstrated in the CV. In order to create a plan that best serves the market they serve, digital marketers typically perform market research as well. This could entail gathering consumer feedback or studying market trends for consumer behavior. It’s crucial that the material on your CV clearly outlines your most significant duties and responsibilities.

The following eight steps will assist you in creating a compelling CV for digital marketing:

1. Include your personal information

Entering your name and contact information as a header at the top of the page is the first step in producing a CV. This makes sure that the employer will know exactly how to get in touch with you for more information. Include the following fundamental details:

• Full name: Input your first name and last name. It’s common to have your name as the largest piece of text in the document to give it more prominence.
• Phone number: Just below your name, include your telephone number. Whether this is a personal or work phone number, ensure it’s the number you use most frequently.
• Email address: Include your email address and ensure that it is professional. To ensure that your email is appropriate, it’s simple to use your name in the email or a numbered variant if your exact name isn’t available.
• Location: Though not explicitly necessary, it’s common to include your home address. This is to ensure that the employer can send you important materials regarding your application or the company.
• Professional website: If you have a professional website, then you can include the link to it. You might also use a link to your online professional social media profile so employers can have even greater access to information about you.

2. Write your objective or professional summary

Submit a brief objective or professional overview after your contact details. This succinctly encapsulates the CV’s intended use. As a teaser for the rest of your essay, you can briefly discuss your experiences, abilities, and accomplishments.

3. Include your diverse skills relevant to digital marketing

Try to broaden your abilities by integrating both hard and soft skills in addition to your pertinent skills. Hard skills are aptitudes that you learn, such as social media management and SEO optimization. Personality attributes like leadership and interpersonal communication are examples of soft talents.

4. Add your professional work history

Make entries for all of your professional employment history. You may call this part “Experience” or “Professional Experience” and use it to highlight the abilities and knowledge you acquired from each job you held in the past. You can list the job title, the business you worked for, the length of your employment history, and a few of the duties you carried out while employed for each entry in this section. You can pick two to five job history samples from the marketing or digital content production categories to include in your digital marketing CV.

5. Describe your academic or educational background

Include any academic degrees or diplomas that you have obtained in this section. Be sure to mention the institution’s name and the time you graduated. You may also mention any qualifications you’re presently working for.

6. Include your certifications and any additional qualifications you’ve earned

Include any certifications or other credentials you may have that may be relevant to your work in digital marketing. If you want to include awards, certificates, or other honors that showcase your competence, you can use “Additional Credentials” or “Additional Qualifications” instead of “Certifications” when developing a section expressly for certifications.

Read Also: How Much does a Digital Marketing Certificate Cost?

While certifications are not often required for digital marketers, many do so nevertheless in order to advance their careers and increase their marketability as job applicants. Among the certifications you could obtain as a digital marketer are the following:

• Foundation Certificate in Digital Marketing
• Certified Agile Digital Marketer Certification
• Digital Marketing Professional Level Certification

7. Proofread your digital marketing CV

Make sure you spend time editing your resume after drafting it. Look for grammatical and stylistic problems, as well as areas where your work could be improved. Make sure you maintain a formal and consistent tone throughout the entire paper. Check to make sure all of the data you’ve given is true and verifiable. For an easy reading experience, it’s also customary to utilize 12-point type and stay away from vibrant colors.

8. Revise your CV according to different job postings

For each position you apply for, modify your CV in accordance with the job description. Since there are several prospects for employment across all facets of digital marketing, it may be advantageous to update the content on your CV so that your qualifications and experience are most closely aligned with those stated in a job offering. This can entail modifying the areas of your prior work experience to emphasize or adding talents you notice in a job advertisement to your list in the “Skills” section of your CV.

Bottomline

There are four stages to apprenticeships. In accordance with your educational background, you can apply for them. Each level of an apprenticeship equates to a different academic degree. In an apprenticeship, there are four levels:

• Intermediate: It equalizes five GCSE passes
• Advanced: similar to two A-level passes
• Higher: It has a higher education foundation degree equivalence
• Degree: You can compare it with a bachelor’s or master’s degree

The level 3 apprenticeship in digital marketing is well-liked. It emphasizes on the responsibilities of knowledge, skills, and behavior for digital marketers. As a result, when you’re finished, you can work flawlessly for a company, good, or service. Additionally, you can work for different brands as a freelancer or an independent contractor.