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Do you want to understand digital marketing? Free online video lessons are a good place to start learning digital marketing, but they won’t take you very far. In addition, you should think about the price of digital marketing education. There are classes to suit any budget, with tuition varying based on whether the course is offered live online or on demand.

This article discusses the approximate cost of mastering digital marketing.

  • What is Digital Marketing?
  • How Much does a Digital Marketing Certificate Cost?
  • What are the Most Affordable Online Certificates in Digital Marketing?
  • Is it Worth Paying for Digital Marketing?

What is Digital Marketing?

Online platforms and tools are used in digital marketing to advertise goods and services. Digital marketing has emerged as one of the most efficient means of spreading the word about a company and promoting its success as the use of the internet keeps rising.

Read Also: Which Google Certification is Best for Digital Marketing?

Entrepreneurs and business owners of all sizes can benefit from understanding digital marketing, and many organizations are engaging digital marketers to do research, develop brand loyalty, and foster community. In order to increase a company’s effectiveness and profitability, digital marketers also examine data gathered from online marketing initiatives.

Digital marketing is extremely targeted and measurable because it is data-based. You may adjust and make changes in real-time using digital marketing to represent your advertising. To ensure that goods and services are seen by potential customers, you can also build targeted advertisements.

You can rapidly determine how many people view your ads, how they are responding, and what actions they are taking by using analytics. Overall plan might benefit from measuring your progress and where you need to make improvements.

Furthermore, since digital marketing levels the playing field, any size of company can compete for clicks. There is also a minimal entry barrier: you can launch a paid digital marketing campaign for a little sum and increase it as your business expands.

Since the internet was invented, marketing has undergone a significant revolution. Yellow page listings, print ads, billboard and bus adverts were once common forms of business promotion, but nowadays, a lot of marketing initiatives are conducted online. You may adjust and make changes in real-time using digital marketing to represent your advertising. You may also make targeted advertisements to make sure that those who are interested in your goods and services see them.

Marketing initiatives used online are very measurable. You can rapidly determine how many people view your ads, how they are responding, and what actions they are taking by using analytics. You can develop your overall plan by evaluating your progress (and where you need to make improvements). Additionally, organic digital marketing creates an even playing field so that companies of any size may compete for clicks.

Additionally, using digital marketing to advertise has a low entrance barrier. Your paid digital marketing campaign can be launched for a little investment and expanded as your business expands. Digital marketing presents a singular opportunity to decide where to allocate those important advertising dollars.

How Much does a Digital Marketing Certificate Cost?

Free podcasts and video lessons are a great place to start if you want to study digital marketing. You are prepared to begin using digital marketing strategies on your own website once you understand how to use Google’s free marketing tools, such as Google Analytics and Google Ads. However, there are a few instances where spending some money will benefit you greatly.

If you want to change occupations and become a digital marketer, enrolling in paid programs is a great investment in your future. Free lessons can help you get started, but they do not provide you with the education you need to obtain work as a digital marketer because they are not detailed enough.

Online or in-person courses are available to you. Some online sessions are recorded in advance, which makes it easier to watch them whenever you want. Rewatching the videos will allow you to review anything you missed or didn’t grasp. However, unlike in-person classes, there is no live instructor available to address queries. You can join a live online class from any location, and a teacher will be there to assist you as needed.

The price varies greatly from course to course. While some training programs offer a one-time fee, others require a monthly fee to attend the lessons. Online digital marketing courses range in price from $250 for General Assembly’s one-day SEO bootcamp to $15,000 for BrainStation’s 12-week Digital Marketing Diploma bootcamp course.

For $3,995, Noble Desktop now provides a six-week certificate program in digital marketing. Remember that pricing might change at any time.

Even while taking courses can help you get a job where you can eventually demand a higher income, you’ll also need to consider your current budget. Research the options available to you because many longer bootcamps and certificate programs provide payment plans, financing, scholarships, and other methods to defray the initial costs.

Through its LinkedIn Learning portal, LinkedIn provides on-demand courses on a wide range of subjects, including digital marketing. A one-month free trial is offered for classes that are offered on a subscription basis. With an annual Coursera Plus membership, Coursera offers digital marketing classes, but you can still only access a certain amount of content for free.

What are the Most Affordable Online Certificates in Digital Marketing?

Each of these well-established, approved, and reasonably priced programs offers high quality education. Even better, because they are all intended for online delivery, you will save money and valuable time while learning skills that are in demand. Continue reading to see where to locate an inexpensive, entirely online digital marketing certification to launch your marketing career.

1. Depaul University

DePaul University, a private Roman Catholic institution with its main campus in Chicago, Illinois, was founded by a group of Vincentian monks in 1989. It is the largest private university in Illinois and the largest Catholic university in the country by enrollment, with a total of 23,110 students enrolled in its undergraduate, graduate, doctoral, and law programs. Despite the school’s size, each student receives individualized attention because to a low student-to-instructor ratio of approximately 16 to 1.

According to the St. Vincent de Paul religious tradition, DePaul University makes an extra effort to enroll and support first-generation college students and low-income students through outreach, scholarships, and affordable tuition, and the student body is noticeably diverse in terms of ethnicity, religion, and national origin.

The institution also places a strong emphasis on experiential learning through collaborations with numerous local businesses, nonprofits, and governmental agencies. During their academic careers, around 50% of the student body takes advantage of one of these professional internships.

DePaul’s high rankings—124th in National Universities and 70th in Best Value Schools according to U.S. News & World Report—reflect both its exceptional academic reputation and reasonably priced tuition. A certificate in Integrated Marketing Communications is amazingly affordable and is offered by DePaul University.

By effectively coordinating advertising, promotion, direct marketing, and digital marketing activities, students in this program learn to create a clear, collaborative communication strategy. Five mandatory courses, including Building an Effective Marketing Plan, must be completed in order to receive the certificate. Additionally, two electives from a list of twelve options, including Customer Relationship Management (CRM) and Content Marketing Strategy, must be chosen. All students are also required to enroll in a seminar; options include Marketing Return on Investment and Social Media Marketing.

Only $1,495 is required to obtain this highly regarded certificate, and certain courses are even provided online. DePaul easily wins the top spot in our rating for the #1 Most Affordable Digital Marketing Certification thanks to its low cost and good reputation.

2. University of Vermont

The Institution of Vermont is a public research university that offers land-grant, sea-grant, and space-grant programs. Its full name is “The University of Vermont and State Agricultural College.” It is one of the oldest higher education institutions in the country, having been founded back in 1791.

With 11,196 graduate and undergraduate students enrolled, the university, which is housed in the populated city of Burlington, is the fifth-largest in New England. The university is regarded as one of the eight founding “Public Ivy” universities in the country.

The 450-acre site is the central campus of Vermont’s largest hospital complex and the first student center in the country to get a Leadership in Energy and Environmental Design (LEED) Gold accreditation. This prominent and reasonably priced institution is ranked 97th in National Universities, 41st in Top Public Schools, and 72nd in Best Value Schools by U.S. News & World Report.

The University of Vermont offers a Digital Marketing Fundamentals online certificate at an extraordinarily low cost. Through study, practice, and development of an effective marketing plan, students in this affordable and fast curriculum understand the full value of digital marketing.

At the rate of 8–10 hours of coursework each week, the entire certificate can be completed in as little as 10 weeks. The curriculum introduces a fresh subject every week, such mobile marketing, social media marketing, or display advertising. The curriculum is completed with a thorough capstone project.

The curriculum is regularly updated to reflect new advancements in the industry, and all classes are taught by renowned digital marketing experts. With a total price of just $1,695, this prestigious, modern, and time-saving certificate is shockingly reasonable.

3. Oregon State University

Based in Corvallis, Oregon, Oregon State Institution (OSU) is a public research university. Having been established in 1868, OSU is the biggest university in the state, enrolling 30,354 graduate and undergraduate students. Despite having small class sizes and an 18 to 1 student-to-faculty ratio, OSU is the largest university in the state. The school provides the most majors, minors, and special programs of any college or university in the state, as well as more than 200 undergraduate, graduate, and doctoral degrees.

The Carnegie Foundation rates OSU as a “doctoral university with highest research activity,” and U.S. News and World Report ranks the institution 143rd in National Universities, 218th in Best Global Universities, and 71st in Top Public Schools.

OSU has established an outstanding reputation for both the breadth and quality of its academic offerings. The university is known for its affordable tuition, and U.S. News and World Report has ranked it 107th among Best Value Schools. A cheap and renowned online certificate in digital brand management is offered by Oregon State University.

Essential skills in digital strategy, technology, and content generation are taught to certificate program students. These abilities include optimizing the impact of branding, using SEO, SEM, and AdWords, and utilizing social media.

Building a digital content strategy, search engine optimization and search engine marketing, social media and mobile marketing, and digital brand strategies are the only four classes in this short program, which is designed to be completed in a year.

According to publications like U.S. News and World Report, OSU’s online degree programs are among the best in the country, and all of their prestigious and reasonably priced distance learning courses are instructed by the same eminent academics and business executives who teach on campus. The possibility for increased professional networking is also provided by affiliation with a reputable institution. With a price of $1,950, this respected online certificate is incredibly cost-effective.

4. University of La Verne

The Institution of La Verne (ULV) is a private, nonprofit university with its main campus in the Californian town of La Verne, which is located outside of Los Angeles. A German Christian denomination known as the Church of the Brethren founded the university in 1891 as Lordsburg College. La Verne is still connected to the Church even though it now serves students of all religions and is a nonsectarian institution.

As a result, the institution places a strong emphasis on morality, justice, peace, and service in the classroom and in student life. There are 8,517 students enrolled at the school, which grants degrees at the associate’s, bachelor’s, and graduate levels.

There are unusually few students per class, with a student-to-staff ratio of 13 to 1. Business, social sciences, communication, and education are the most well-liked academic fields at the institution. La Verne is ranked 159th out of all national universities by U.S. News and World Report and 71st out of all best online bachelor’s programs.

The Certificate of Digital Marketing program at the University of La Verne is effective and reasonably priced. Students in the program will acquire the knowledge and abilities necessary for developing and maintaining efficient websites and applications, as well as for achieving marketing goals through promoting a business’s goods and brand through various online channels.

This intensive program can be finished in as little as 4 days (32 hours) of full-day classes. The intensive format and curriculum are made to advance the credentials of marketing professionals who already have some experience; they might be too demanding for brand-new professionals.

Topics covered in class include Digital Marketing (DM) Channels, Website Optimization, Mobile Channel Optimization, and Social Media Optimization. With a total price of about $2,499, this focused certificate is quite reasonably priced.

5. University of Georgia

Georgia’s Athens is home to the public research university known as the University of Georgia (UGA). The oldest state-chartered institution of higher learning in the country and the origin of the American system of public universities, UGA is the flagship of the University System of Georgia. The institution was founded in 1785 and currently enrolls 37,606 students. UGA has been named a Public Ivy and is a Land-grant, Sun Grant, Sea Grant, and Space Grant university.

The Carnegie Foundation designates UGA as a “doctoral university with maximum research activity” due to the university’s active research program. In acknowledgment of its excellent academics and reasonable tuition, U.S. News & World Report awards the school a coveted ranking of 54th in National Universities, 16th in Top Public Schools, and 85th in Best Value Schools.

A versatile, esteemed, and reasonably priced online certificate in digital marketing is offered by the University of Georgia. Digital Marketing for Executives, Marketing Professionals, and New Media Professionals are the three tracks available to students. The three-month-long Executive track includes foundational-level lessons in all the main forms of digital marketing.

Studies in Search/PPC marketing, SEO, Conversion optimization, and Web analytics are covered in the six-month Digital Marketing for Marketing Professionals program. For individuals who are just entering the field, the New Media Professionals track offers classes on fundamental subjects like Social media, Content strategy, Email marketing, and Mobile marketing.

The Online Marketing Certified Associate (OMCA) or Online Marketing Certified Professional (OMCP) tests’ educational requirements are met by this in-depth course of study. This online credential in digital marketing costs about $2890, has a flexible format, and a good reputation.

Is it Worth Paying for Digital Marketing?

1. Digital marketing skills are in high demand

High demand exists for digital marketing expertise. As we get deeper into the digital era, their demand will only grow. As a result, companies of all sizes are looking for specialists in digital marketing.

In fact, 61% of businesses said they intended to expand their teams with digital marketing specialists and professionals, according to the McKinley Marketing Partners’ annual trends survey.

2. Well-paying salaries

With an annual salary of roughly $80-150k, it is clear why positions in digital marketing are in such high demand because they offer stability and room for advancement. Companies are also willing to pay these salaries because it is an investment in their expansion in the future. They want to be on the cutting edge since they are aware that digital marketing is an essential talent that will not go away anytime soon.

3. Tech businesses and startups are always looking for digital marketing talent

Because online marketing is their lifeline to clients, IT companies and startups are constantly looking for talent in the field. This is mostly because the majority of them are online-only companies.

Since a skilled digital marketer is just as useful as a project manager, graphic designer, or web developer, founders and CEOs are demanding to include one on their team.

4. Digital marketing jobs have favorable work benefits

Numerous businesses and organizations have shifted to allowing employees to work remotely or from home as a result of the COVID-19 outbreak. This served to limit the virus’ ability to spread.

Nevertheless, digital marketing has endured and, in some cases, even prospered despite the abrupt shift from WFM to back into the office. This is due to the fact that it is a skill that is portable. The demand for digital marketing talents will only increase as more people choose to work from home.

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Employers are occasionally happy to court digital marketers by offering appealing employment benefits like the option to work from home or flexible hours.

5. A huge global industry with potential for career growth

The market will continue to expand as digital marketing becomes more common. The market for digital advertising is currently worth $378.16 billion in 2020, and it is anticipated to increase to in 2021. There is a ton of room for growth there.

Many people wish to pursue careers in digital marketing in order to benefit from this expanding business.

6. Digital marketing skills can be learned from home

You may learn digital marketing techniques at home. While working from home, you can constantly improve your abilities.

Being able to persuade and affect people’s emotions through words is the only skill an effective marketer truly needs. This entails motivating your target audience to click that button, sign up for that newsletter, or purchase this item by appealing to their emotions and reason. You can learn everything else by staying at home and watching YouTube tutorials.

Online marketing courses are still a viable option, despite this. Everybody learns in a unique way. What is unstructured and frustrating for one person may be comfortable and liberating for another.

Summary

The cost of a digital marketing course varies significantly depending on the course’s content, location, and instructor or educational institution.

For instance, is the class online or in person? Is the instructor an authority in digital marketing? Is access to digital marketing tools, templates, and resources included in the course? Is it a thorough BootCamp or an online course that takes more time? Are they the top school offering courses in digital marketing?

The cost of digital marketing courses can range from a few hundred dollars to tens of thousands of dollars, depending on the answers to these questions.

A few thousand dollars will be charged by formal educational institutions for in-person, part-time digital marketing courses. Costs for bootcamps that provide an intense education in digital marketing range from $5,000 to $15,000. Costs for online digital marketing courses from reputable specialists range from a few hundred dollars to $1000.

Knowing the price of digital marketing courses might help you decide how much you can afford to spend and how much you’re willing to invest in your future.

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