The cost of a digital marketing course varies depending on the course’s structure, length, and reputation of the provider. There are several forms for digital marketing courses, including blended learning and traditional on-campus learning.
An online digital marketing course may last for three to four months, or roughly 12 hours per week. The cost of the course is $1,360 USD.
Udemy is the best online platform for finding cheap digital marketing courses, followed by Coursera, Simplilearn, and edX. The cost of an online digital marketing course ranges from INR 455 to 3,499 (Udemy) to INR 2,000 to INR 50,000. (Coursera, Simplilearn, and edX).
- What is the Cost of Digital Marketing?
- What is the Fees for Digital Marketing Course?
- How Much is Digital Marketing Training?
- Which Course is Best for Digital Marketing?
- Is Digital Marketing Easy to Study?
What is the Cost of Digital Marketing?
The cost of digital marketing is likely the first consideration when determining whether it is appropriate for your company.
A typical company in a typical industry has to commit at least 20 hours per month on digital marketing. The company will probably need to increase its marketing budget if it competes in a field like law or dentistry.
Read Also: What are the Benefits of Digital Marketing Services?
They probably need to invest more time in marketing than businesses in smaller towns if they are operating in a highly competitive geographic area like Raleigh or Charlotte in North Carolina. You will need to invest a lot more effort if you attempt to rank for several cities, states, the country, or even the world.
You may need to spend more money on marketing than someone who is already ranked on the second page but wants to be at the top of the first page if your present website is in poor condition or you are a start-up.
For digital marketing, most agencies bill between $80 and $200 per hour. You would spend roughly $2,000 per month for an average service if the marketing effort required 20 hours per month at a rate of $100 per hour.
Companies frequently spend between $500 and $50,000 a month on digital marketing. Some marketing companies may provide services for less than $500 per month, but what can someone do in just 5 hours per month? Unless you work in a very small area and aren’t in a highly competitive field, it’s usually not enough to get your website to the front page.
The majority of small to medium-sized enterprises spend between $2,000 and $6,000 a month on rent. However, more ambitious companies spend between $10,000 and $20,000 a month on marketing.
Larger firms frequently spend well over $100,000 per month on web marketing.
What is the Fees for Digital Marketing Course?
The finest and most popular kind of marketing today is digital. It all comes down to connecting with customers online, whether that be through email, social media, or other digital channels like search engines. Digital Marketing course material will ensure that you master the craft of online marketing by helping you reach your target audiences more effectively and precisely through a variety of digital media, wow them, and interact with them so they become clients.
It aids in the creation and administration of marketing strategies for your corporation’s website. Following the completion of the digital marketing course, you will receive DMCA certification. Digital Marketing Certified Associate is the full version of DMCA. Candidates who are interested might also enroll in a digital marketing diploma program.
- Any minimum graduate students who had an interest in the digital marketing side can go for this digital marketing course content and can take a certified exam.
- Candidates should get the required skills to begin a career in the digital marketing field.
- If you want to eligible for the UG course in DMCA, you should clear 10+2 or equivalent from an acknowledged university or board.
- For the candidates who are interested to do PG in Digital India course, must be a graduate and clear 10+2+3 from a recognized university.
The following table contains the basic information about Digital Marketing Course contents.
| Course | Digital Marketing |
| DMCA Full form | Digital Marketing Certified Associate |
| Eligibility & Requirement | Minimum Graduation |
| Duration | 3 Months |
| Fee Offered | Rs. 36,000 |
| Course Type | Certified Exam |
| Starting salary offered | Rs. 12,000 to 15,000 per month |
| Advance Courses | Advanced Web Analytics, Advanced SEO, Advanced Social Media |
| Employment opportunities | Digital Marketing Manager, SEO Executive, Social Media Marketing Expert in Startups, Mid-level & MNC Companies |
How Much is Digital Marketing Training?
Since the internet was invented, marketing has undergone a significant revolution. Yellow page listings, print ads, billboard and bus adverts were once common forms of business promotion, but nowadays, a lot of marketing initiatives are conducted online. You can adjust and make changes in real-time with digital marketing to reflect your advertising. You can also create targeted ads to be sure your products and services reach an interested audience.
Marketing initiatives used online are very measurable. You can rapidly determine how many people view your ads, how they are responding, and what actions they are taking by using analytics. You can develop your overall plan by evaluating your progress (and where you need to make improvements). Additionally, organic digital marketing creates a level playing field so that companies of any size can compete for clicks.
Additionally, using digital marketing to advertise has a low entrance barrier. Your paid digital marketing campaign can be launched for a little investment and expanded as your business expands. Digital marketing presents a singular opportunity to decide where to allocate those important advertising dollars.
Free podcasts and video lessons are a great place to start if you want to study digital marketing. You are prepared to begin using digital marketing strategies on your own website once you understand how to use Google’s free marketing tools, such as Google Analytics and Google Ads. However, there are a few instances where spending some money will benefit you greatly.
If you want to change occupations and become a digital marketer, enrolling in paid programs is a great investment in your future. Free lessons can help you get started, but they do not provide you with the education you need to obtain work as a digital marketer because they are not detailed enough.
Online or in-person courses are available to you. Some online sessions are recorded in advance, which makes it easier to watch them whenever you want. Rewatching the videos will allow you to review anything you missed or didn’t grasp.
However, unlike in-person classes, there is no live instructor available to address queries. You can join a live online class from any location, and a teacher will be there to assist you as needed.
The price varies greatly from course to course. While some training programs offer a one-time fee, others require a monthly fee to attend the lessons. Online digital marketing courses range in price from $250 for General Assembly’s one-day SEO bootcamp to $15,000 for BrainStation’s 12-week Digital Marketing Diploma bootcamp course. For $3,995, Noble Desktop now provides a six-week certificate program in digital marketing. Remember that pricing might change at any time.
Even while taking courses can help you get a job where you can eventually demand a higher income, you’ll also need to consider your current budget. Research the options available to you because many longer bootcamps and certificate programs provide payment plans, financing, scholarships, and other methods to defray the initial costs.
Through its LinkedIn Learning portal, LinkedIn provides on-demand courses on a wide range of subjects, including digital marketing. A one-month free trial is offered for classes that are offered on a subscription basis. With an annual Coursera Plus membership, Coursera offers digital marketing classes, but you can still only access a certain amount of content for free.
Free courses and tutorials might assist you make a decision if you’re not sure if digital marketing is right for you. You can find The Pillars of Digital Marketing Success and other introductory courses on Noble Desktop’s YouTube page.
Online, there are several free video courses on digital marketing. Google provides free tutorials on its digital marketing products as well as a course titled Fundamentals of Digital Marketing. Both HubSpot Academy and SEMRush provide a free course on search engine optimization. You can view a free video about social media marketing from Constant Contact if you want to learn more about it.
Which Course is Best for Digital Marketing?
Digital marketers may improve their talents in a variety of ways, and there are numerous resources at their disposal that can help them do so. Gain knowledge of the ins and outs of digital channels, including social media and apps, efficient inbound marketing methods, and assessing success with quantifiable metrics by taking advantage of a broad array of marketing training courses.
Any organization needs digital marketing expertise, and having this skill set is advantageous. Specialization classes in this field may assist give your CV the competitive edge you need to draw in the top clients. The greatest online courses and modules for digital marketing are summarized in this list.
1. Udemy: The Complete Digital Marketing Course
The Udemy Complete Digital Marketing Course offers a wealth of resources for aspiring digital marketers. With the help of this top-rated course, students can quickly brush up on subjects like Google Ads, Google Analytics, copywriting, and social media marketing for sites like YouTube, Twitter, and Pinterest. No prior knowledge is necessary to enroll in this certificate program, which offers 20 courses in one location.
Lengths: self-paced (there are nearly 82 hours of on-demand video content)
Price: $129.99 (includes full lifetime access and a 30-day money-back guarantee)
2. Coursera: Digital Marketing Specialization by the University of Illinois
The Coursera platform, which is supported by numerous colleges and well-known corporations like Google, Intuit, and IBM, aids entrepreneurs and people who wish to advance a skill set that is in demand. Users can study from professionals in the field and acquire the most recent digital marketing skills with the University of Illinois’s Digital Marketing Specialization.
Length: Approximately eight months long (with a suggested pace of five hours per week)
Cost: Free for seven days, then $79 per month (includes full lifetime access and a 30-day money-back guarantee)
3. edX: Fundamentals of Digital Marketing, Social Media, and E-Commerce by Wharton
EdX wants to remove obstacles so that everyone, wherever can receive high-quality education. In a variety of business management and marketing courses, including Fundamentals of Digital Marketing, Social Media, and E-Commerce from a top business school, the Wharton School of the University of Pennsylvania, EdX participants receive useful real-world skills and knowledge. Learners may grasp new kinds of engagement, tools and principles, new media platforms, and behavioral foundations in just four lessons.
Length: two to three hours per week for about six weeks.
Price: $585 (includes access to all modules of the course) (includes access to all modules of the course)
4. Skillshare: Free Digital Marketing Classes
Short online courses geared for real-world scenarios are offered by Skillshare. Skillshare empowers the creative community with continuous relevant course offerings guided by industry professionals since it was created with lifelong learners in mind.
Members can choose from a variety of artistic workshops that motivate, inspire, and provide them with the necessary skills to launch a career in digital marketing. Numerous free digital marketing courses are available, including Instagram Engagement Secrets and SEO Basics for Non-SEOs.
Length: Vary
Price: Free trial for seven days, then $167.88 a year (includes access to all Skillshare courses)
5. Simplilearn: Digital Marketing Specialist Program
Gain an advantage with Simplilearn and re- or up-skill with professionals in your field. Simplilearn offers a wide range of professional certifications to assist professionals in advancing their careers and bills itself as a “Online Bootcamp” for digital abilities.
The Digital Marketing Specialist Program is a highly regarded course in digital marketing that provides users with the most recent information on the subject and is compatible with the leading certifications in the field, including Google Ads & Analytics, Facebook Blueprint, and HubSpot.
Length: Six months long
Price: $1,499 (includes 12-month access to the course)
6. Udacity: Become a Digital Marketer Nanodegree Program
Udacity can help you start a career in digital marketing. This learning platform places a focus on in-demand computer skills to prepare users for the workforce. Bring your Gmail and Facebook logins, and let Udacity’s Digital Marketer Nanodegree Program prepare you with actual projects from top business professionals. See for yourself what to expect from this extensive course by accessing the syllabus.
Length: Three months at a weekly rate of ten hours (estimated since you can learn at your own pace)
Price: $399 per month or $1,017 for three months of access (includes the ability to cancel anytime)
7. LinkedIn Learning: Digital Marketing Foundations
Offering pertinent courses, LinkedIn Learning enables users to advance in their existing positions or build the necessary abilities for a new profession in internet marketing. Users can get the tools they need to create brilliant marketing strategies that produce results through its Digital Marketing Foundations course. Users can discover the fundamental building blocks of an efficient marketing plan and best practices for online campaigns, which is great for beginners.
Length: 2 hours and 9 minutes
Price: Free for a trial period of one month, then $26.99 per year.
8. Udemy: Ultimate Google Ads Training 2021: Profit With Pay per Click
With Udemy’s Ultimate Good Ads Training 2021, become Google Ads certified. You may learn how to increase traffic and promote online effectively in this training course. No prior knowledge of advertisements is necessary. However, you ought to have a destination landing page, website, or Facebook page.
Lengths: self-paced (there are 24.5 hours of on-demand video content)
Price: $109.99
9. Coursera: Social Media Marketing Specialization by Northwestern University
Northwestern University’s Coursera Social Media Marketing Specialization teaches you how to develop a successful social media strategy. This training course gives students the marketing resources they need to establish their social brands.
Length: Approximately seven months long (based on a suggested pace of two hours per week)
Price: Free for seven days, then $79 per month after that (includes full lifetime access and a 30-day money-back guarantee)
10. Kellogg School of Management: Digital Marketing Strategies
The Kellogg School of Management at Northwestern University aspires to change the face of business education and boasts a diverse, active learning community. For product and marketing managers as well as anybody else interested in marketing education, the institution offers a number of online courses, including Digital Marketing Strategies. Eight modules make up the course, which also include a final capstone project.
Length: Eight weeks long (participants are expected to dedicate four to six hours a week to the course)
Price: $2,600
11. LinkedIn Learning: Free Digital Marketing Courses
Another excellent tool for expanding a professional network and getting free training in digital marketing is LinkedIn. The necessary marketing tools to launch a career as a digital marketing specialist may be found in a range of free online digital marketing courses and learning routes that users can access.
Length: Varies according to the selected course
Price: Free
12. Google Digital Garage: Fundamentals of Digital Marketing
Google Digital Garage offers accessible, reasonably priced access to in-demand skills. With the help of a range of free or inexpensive internet marketing courses, people can design a customized learning strategy. You have unlimited access to 26 courses through the Fundamentals of Digital Marketing course, which can expand your knowledge and provide you the tools you need to become an impressive digital marketer.
Length: Self-paced
Price: Free
Is Digital Marketing Easy to Study?
One of the sectors with the most demand at the moment is digital marketing. It provides everyone and everybody with a wide range of opportunities. There has never been a better moment to start a career in digital marketing thanks to the rapid advancement of technology than now, as more and more businesses shift their operations online.
There is a tremendous demand for skilled specialists in this specific industry to market their services because most firms recognize the value of going digital and digitizing their operations. Even the most well-known international firms are searching for new digital marketers that can help them grow their companies in the age of developing innovations. Therefore, if you study digital marketing, you will definitely land a job that is secure.
One of the most inclusive aspects of digital marketing is that, as long as they have the necessary credentials and experience, people from any background can enter the industry.
To succeed as a digital marketer, you don’t need a three- or four-year degree in a particular discipline. Regardless of what you have previously studied, you can acquire a certification in digital marketing after receiving your bachelor’s degree and develop a strong portfolio with a few varied projects.
In terms of tools and working methods, it’s simple to begin applying for internships and freelance jobs. You’ll need a laptop, a reliable internet connection, and effective internet communication skills to put yourself out there and succeed as a beginning digital marketer before you can study the subject and subsequently put it into practice. The rest will happen naturally.
Read Also: What is the Best Way to Learn Digital Marketing?
Given the growing demand for this profession, digital marketing offers a wide range of opportunities. In contrast to other sectors, digital marketing offers a variety of job options and excellent pay rates. As a freelance digital marketer, one can also make money. One can choose from a variety of specializations, including email marketing, offline marketing, social media marketing, influencer marketing, brand marketing, and more.
A variety of employment options are available in digital marketing. The potential scenarios are complex and intriguing, as you will see when you look at them. Jobs requiring strong cognitive and analytical abilities, such as SEO and SEM, social media and content marketing, call for creativity and thinking outside the box.
No one wants to work in a congested joint office these days, and the best thing about this employment is that you can start freelancing or coaching within a set amount of time and they are not location-specific. Additionally, entry-level workers receive excellent pay. Young adults who want to have fun and be entertained, gain new skills, like challenges, and desire career flexibility might consider one of these professions. Your affluent lifestyle will be something that a good number of people are interested in, thanks to a career in digital marketing.
