Proper research is a necessary step in launching an eCommerce business. This involves product research to stay current on high-demand products to offer online. Offering the most popular products attracts more customers and increases profitability. However, the ever-changing nature of popularity can make keeping up with the latest product trends challenging.

We did research to identify the top popular products to assist you in deciding what to sell online. These in-demand items are found in a variety of markets.

People are expected to continue to prioritize their health and wellness. The global health and wellness niche market was valued at $3,481.8 billion in 2022. This value is predicted to reach $4,454 billion by 2028.

Mental wellness awareness is growing alongside physical fitness and immunological health. With burgeoning chances to meet a variety of health and wellness demands, this popular product category will remain profitable in the future.

1. Matcha

• Average selling price: $10-50
• Monthly global Google search volume: 799,000 (“matcha”)
• Top countries: United States, Mexico, France
• Ideal target audience: nutrition and caffeine enthusiasts
• Supplier suggestions: Ikeda Tea World (USA), Alibaba, Alveus

Matcha green tea is one of the few trending eCommerce products that have stayed relevant long after their initial popularity. According to Google Trends, searches for “matcha” have experienced a gradual upward trend in recent years, spiking up at the end of 2022 and leading into 2023.

Since matcha green tea is a caffeinated drink, you can market this product as a coffee alternative. Attract customers by highlighting matcha’s benefits, such as increased alertness and reduced jitteriness.

You can use the “things commonly bought online” tactic to sell this product. Offer this eCommerce product along with the tools for making the drink, like matcha bowls and bamboo whisks. Offer a special bundled price so customers feel like they’re getting more value.

2. Gluten-Free Pasta

• Average selling price: $10-60
• Monthly global Google search volume: 47,000 (“gluten-free pasta”)
• Top countries: United States, United Kingdom, Australia
• Ideal target audience: people with gluten-related medical conditions, health enthusiasts
• Supplier suggestions: Manicaretti (USA), Infinity Foods Wholesale (UK), Gluten Free 4 U (Australia)

Gluten-free pasta is made without wheat or gluten ingredients, replacing them with rice, corn, or potato flour. Just like regular pasta, it comes in various shapes and sizes. It is usable in all pasta recipes, as its taste and texture are almost identical to regular pasta.

Google Trends data shows that the search volume for “gluten-free pasta” has always been high. This is probably because gluten-free pasta has become a staple food for people with gluten intolerance. As a result, the product is always in demand.

Market this product to the niche target market of people with gluten-related medical conditions, such as celiac disease or wheat allergy. Promote it by creating a food blog to showcase different gluten-free pasta recipes.

3. Mushroom Coffee

• Average selling price: $10-50
• Monthly global Google search volume: 50,000(“mushroom coffee”)
• Top countries: United States, United Kingdom, Canada
• Ideal target audience: nutrition and caffeine enthusiasts
• Supplier suggestions: Faire, Espresso Mushroom Company (UK), Dodjivi (Canada)

Mushroom coffee is a unique blend of coffee beans and ground medicinal mushrooms like cordyceps, reishi, or lion’s mane. Hailed as a healthier alternative to regular coffee, it is currently growing in popularity.

According to Google Trends, “mushroom coffee” searches have increased in volume over the past three years. The search interest also reached its all-time high in March 2023 and is predicted to remain highly popular throughout the rest of the year.

To market this trending product, create blog posts and infographics comparing this special coffee to regular coffee. Focus on its health benefits, such as alleviating anxiety and improving immunity while having a lower level of caffeine.

4. Air Purifiers

• Average selling price: $30-200
• Monthly global Google search volume: 450,000 (“air purifier”)
• Top countries: United States, Australia, United Kingdom
• Ideal target audience: general public, health enthusiasts
• Supplier suggestions: Smart Air (USA), Ausclimate (Australia), Alibaba

Air purifiers refresh polluted air which may worsen health issues, such as asthma and allergies. Other benefits of air purifiers include neutralizing foul odors and improving sleep quality.

According to Google Trends, the search volume for “air purifiers” has increased in recent years. The keyphrase reached peak popularity in September 2020 and continues to garner high interest in 2023.

The price of air purifiers varies depending on the features and the size of the room they’re designed for. Therefore, it’s important to market the product to the right audience. For example, a small purifier suits people who live in studio apartments.

Read Also: What E-commerce Business is Most Profitable?

The fashion industry’s global annual sales were assessed at $1.53 trillion in 2022 and is expected to reach nearly $2 trillion by 2027. Despite the reopening of brick-and-mortar fashion businesses, internet shopping is projected to rise in popularity. For many consumers, the convenience of online purchasing remains appealing.

Experts believe that professional yet amusing clothing, quirky motifs, and cargo pants will be popular in 2023. Take a look at the following hot trendy items to sell online.

5. Athleisure

• Average selling price: $20-40
• Monthly global Google search volume: 50,000 (“athleisure”)
• Top countries: United States, India, United Kingdom
• Ideal target audience: fashion and sports enthusiasts
• Supplier suggestions: BELLA+CANVAS (USA), IndiaMART (India), Fire Label (UK)

Thanks to major brands like Lululemon, sportswear has become fashionable. Style experts have been calling this trend athleisure. Since they balance comfort and style, athleisure products attract many customers.

The search volume for “athleisure” on Google Trends has stayed relatively high and stable over the years. There are tons of athleisure clothing types to sell in your eCommerce store, like sports bras, T-shirts, gym shorts, and leggings. Buy them in bulk from clothing wholesalers like BELLA+CANVAS.

This fashion trend is more prevalent among millennials and Gen Z. Therefore, creating a solid social media marketing strategy is crucial to your success. One way to do so is to partner with influencers in the fashion or fitness industry to promote your products.

6. Wide-Leg Pants

• Average selling price: $15-50
• Monthly global Google search volume: 96,000 (“wide leg pants”)
• Top countries: United States, Australia, Canada
• Ideal target audience: fashion enthusiasts
• Supplier suggestions: Wholesale Fashion Square (USA), Searles Homewares (Australia), Alibaba

Wide-leg pants and jeans have been making a comeback. They are stylish, comfortable, and flattering on almost any body type. For women, wide-leg pants make their legs look longer and accentuate their waistline.

According to Google Trends, the search volume for “wide leg pants” continues to rise and has hit record highs in the past few months. It even reached its all-time high in April 2023.

There are many types of wide-leg pants. When promoting this product for your store, target the right audience for the model of wide-leg pants you’re selling. For example, professionals and office workers may be the ideal target market for formal wide-leg pants.

7. Cargo Pants

• Average selling price: $15-45
• Monthly global Google search volume: 923,000 (“cargo pants”)
• Top countries: United States, India, United Kingdom
• Ideal target audience: fashion and outdoor enthusiasts
• Supplier suggestions: Faire, IndiaMART (India), Wordans (UK)

Cargo pants are currently rising in popularity. The term “cargo” refers to the pants’ large patch pockets, which provide lots of space for carrying items.

Originally created as military workwear, these rugged loose-fitting pants have become a beloved casual fashion item. These functional yet stylish slacks are best for those who often spend their time outdoors or in rough work environments.

Google Trends shows that searches for “cargo pants” have experienced a steady increase since the beginning of 2020, but they spiked significantly in July 2022. The search volume has stayed high since, even reaching its peak in April 2023.

When marketing these pants, highlight their benefits compared to other slacks. For instance, its sturdy fabric can endure harsh elements and long-term wear. Its loose fit also allows for more freedom of movement.

8. Mini Dresses

• Average selling price: $20-40
• Monthly global Google search volume: 138,000(“mini dress”)
• Top countries: United States, United Kingdom, Australia
• Ideal target audience: fashion enthusiasts
• Supplier suggestions: Corner 123 (USA), City Goddess (UK), Style State (Australia)

A mini dress is a very short and close-fitting dress whose hemline falls around the mid-thigh level. It has become a fashion staple for many, as it accentuates the body’s shape flatteringly.

According to Google Trends, “mini dress” searches dropped significantly at the beginning of 2020, but the numbers quickly recovered. The search volume then continued to climb steadily over the ensuing years, reaching its highest point in April 2023.

To turn this trending item into a profitable opportunity, provide a broad range of sizes and designs. Suggest suitable occasions for the dress, like formal events, sporty days, or beach trips. Partner with fashion bloggers and social media influencers to promote your own brand. Ask them to do a product review or showcase the garment through photos and videos.

Mobile device ownership is expected to reach 18.22 billion by 2025. As a result, items to complement various mobile devices like smartwatches, power banks, and laptop stands have become trending products.

This makes the gadget industry one of the world’s largest and most lucrative. Take advantage of the popularity of these products and sell them through your online business.

9. Smartwatches

• Average selling price: $30-200
• Monthly global Google search volume: 1,300,000 (“smartwatch”)
• Top countries: Brazil, Germany, Poland
• Ideal target audience: general population, fitness and tech enthusiasts
• Supplier suggestions: Alibaba, Made-in-China, BigBuy

Unlike a regular watch that just tells the time, a smartwatch is a mobile device offering numerous features.

They usually come with useful health and fitness tracking features, helping you keep track of your steps, heartbeat, breathing, blood pressure, calories, and sleep. Users can also instantly respond to messages and calls, watch videos, listen to music, and locate mobile phones.

Google Trends shows that the search volume for smartwatches has gradually increased over the past few years. It also experienced notable spikes at the end of each year, as these mobile devices make for popular holiday gifts.

Take visually appealing product photos to promote this item in your gadget store. You can set up a home photo studio with LED lights and a smartphone camera. Make sure the images visualize the product from different angles.

However, an eCommerce store with many photos requires superior storage and speed. Fortunately, Hostinger’s cloud hosting plans guarantee high uptime and performance.

10. Power Banks

• Average selling price: $20-40
• Monthly global Google search volume: 639,000 (“power bank”)
• Top countries: India, Brazil, Indonesia
• Ideal target audience: general public, tech enthusiasts, travelers
• Supplier suggestions: IndiaMART (India), Alibaba, Made-in-China

Power banks let users charge their mobile devices on the go. This top-selling item is one of the most popular products in the smartphone accessories market, especially among high-mobility people like travelers and outdoor enthusiasts.

The search volume of “power bank” has always been high. Although the interest decreased in March 2020, it has risen since then, even reaching new peaks during the holiday season in 2022. A possible explanation for this trend is increased social and outdoor activities.

When marketing power banks, pay attention to the ideal target demographic. For example, power banks with advanced features like fast wireless charging are fantastic for tech enthusiasts. Work alongside tech social media influencers to promote the product.

11. Phone Stands

• Average selling price: $5-30
• Monthly global Google search volume: 77,000 (“phone stand”)
• Top countries: United States, India, United Kingdom
• Ideal target audience: tech enthusiasts, office workers
• Supplier suggestions: Buy Bulk Displays (USA), IndiaMART (India), Aulola (UK)

Phone stands allow people to prop up their phones on surfaces like desks or countertops. For office workers, a phone stand helps with multitasking, letting them view their phone screens hands-free.

According to Google Trends, searches for phone stands have always been relatively high. The search volume experienced a spike in November 2020, reaching its peak in December of the same year. The numbers have remained high in the ensuing years.

These products often become best sellers in many online stores. For example, a cell phone stand from Lamicall Store has over 90,000 global ratings on Amazon.

Selling this product can get you a high profit margin. Look for phone accessory suppliers on Alibaba who sell phone stands for as low as $1. However, make sure the vendor and product have good ratings to guarantee quality.

12. Laptop Stands

• Average selling price: $10-50
• Monthly global Google search volume: 195,000 (“laptop stand”)
• Top countries: United States, India, United Kingdom
• Ideal target audience: tech enthusiasts and office workers
• Supplier suggestions: Bulk Office Supply (USA), IndiaMART (India), Posturite (UK)

A laptop stand elevates the device so that its screen reaches eye level. It helps you maintain good posture while using the device, preventing neck and back strain.

Other benefits include its portability which lets you work comfortably from anywhere. Some models also improve machine airflow, making the laptop run cooler.

According to Google Trends, search queries for laptop stands experienced a dramatic increase in March 2020, likely due to the remote working trend. The search volume has remained high ever since. This product comes in different shapes and sizes. Offer a variety of designs to cater to different preferences.

To promote this trending product, partner with tech influencers. Start an affiliate marketing campaign, offering influencers commissions to encourage their audience to purchase the item.