A style of advertising that complements the look and feel of the platform it appears on is known as native advertising, sometimes known as sponsored content. It frequently takes the form of a video, essay, or editorial and behaves much like an advertorial. Online news publications and websites use a common type of native advertising. The “Recommended Articles” section or an in-feed button that directs users to a different page will frequently have a sponsored piece.

Advertising that is non-intrusive and pertinent enhances user experience while also establishing credibility. In actuality, 68% of consumers believe in native ads versus 55% who believe in social media advertising. Additionally, compared to push marketing’s more aggressive approach, it can help you obtain CTRs that are up to 10 times greater. Additionally, it has been shown that native advertising raises purchase intent by 18%. It’s a fantastic method to use educational content to draw potential customers into the sales funnel.

Top Native Advertising Platforms

You should know that there are three types of best native ad platforms to manage this interaction:

• Demand-side platform

Demand-side platform or DPS for short is the native platform for advertisers where they can manage native advertising campaigns. Advertisers upload their creative, define their target audience, capping frequency, whitelist or blacklist of publishers (when needed), etc., and then the software takes care of the rest.

The DPS automatically finds a suitable publisher’s website (according to the user characteristics that match ad campaign criteria).

• The supply-side platform

The supply-side platform or SSP is like DPS but for publishers. Publishers can open native ad space, set minimal prices for it, and connect their website to numerous ad exchanges, DPSs, etc. On SSP a website/app owner specifies which native ad format they want to serve on their platform in which sizes, and what is minimal price they allow per impression (floor price). 

• Ad exchange

 It is a place that connects DSPs and SSPs. A native exchange is almost similar to a network in terms of functions. If you specifically search for a native advertising network, check the list of the best native ad networks and how to choose them. It is an independent platform that connects top advertisers and publishers who are interested in native advertising.

Ad exchanges can also support various native formats and offer different functionalities specifically for native campaign optimization. 

1. CodeFuel

With the help of CodeFuel, publishers may monetize their digital assets and increase their earnings. Publishers can use a variety of ad formats, such as shopping and search ads, using intent-based monetization. In other words, users receive advertising that are presented at the proper moment, through the proper channel, and in the proper manner.

Read Also: How do You Measure Native Advertising?

The extensive platform was created with publishers in mind. 9 billion searches per year and a pool of over a thousand premium publishers produce a high monetization rate and return on investment.

Features:

• Intent-based ads
• Monetizes websites, extensions, and applications
• Multiple ad formats
• Search feed option
• Search mediation
• Performance tracking and analytics

2. Outbrain

Outbrain native ad network is known for being fairly exclusive with their publishers. Outbrain works with publishers like CNN, The Guardian, MSN, and others. Outbrain works with publishers like CNN, The Guardian, MSN, and others. Among the requirements is that a publisher must have a million monthly visits. The Outbrain platform reaches 1.3 billion users worldwide.

Features:

• Top publishers
• Massive reach
• Multiple targeting options, including lookalike audiences.
• Strict quality requirements for both advertisers and publishers.
• Analysis and optimization options for your ads.

3. Taboola

Taboola was one of the pioneers of native advertising. They have a large pool of premium publishers for their content discovery platform. The list includes NBC, Business Insider, and Fox.

Taboola offers an audience of 500 million active users. Advertisers can segment the audience by filtering by location, device, and operating system. The data features include third-party data visibility and optimization and the news feed.

Features:

• Pool of premium publishers and sites
• News Feed
• Multiple targeting and segmentation options
• Campaign performance measurement
• Works with Tier 1 countries

4. Nativo

The Nativo platform focuses on helping brands “tell their story” and increasing the publisher’s revenue via native ads. Nativo collaborates with the best advertising networks, with 600 brands and 400 publishers. Although it may seem small, most ads they serve are cookieless.

Features:

• Cookie-free ad delivery
• Native ads
• Deep campaign analysis
• Header bidding
• Optimization tools for publishers
• Traffic estimations for successful campaigns

5. TripleLift

TripleLift is a platform that delivers quality ads to get the best results. It has strict quality requirements for publishers. It works with premium companies like BuzzFeed, BBC, and eBay. One of its unique features is that it uses computer vision to analyze the ads and determine which elements should always be on show.

Features:

• Multiple ad formats
• No minimum traffic requirements
• Optimized bidding algorithm
• Real-time insights on the user experience

6. Gemini

Yahoo Gemini is an ad network and amongst the best native advertising platforms. It focuses both on search and native traffic. Gemini reaches 2 million daily impressions and 1 billion monthly users. This platform features multiple native ad formats working on desktop and mobile.

An interesting feature of Gemini is that it supports importing data from Google ads and Excel files.

Features:

• Multiple native advertising formats
• Wide range of targeting options
• Automatic traffic estimation
• A large pool of publishers
• Real-time analytics
• Precise targeting

7. RevContent

This fairly new native advertising platform focuses on giving advertisers and publishers more control over their ad spending and inventory. Advertisers get cookie-free targeting, A/B testing, and brand safety. The platform offers publishers more page views and consistent ad revenue.

Features:

• Works with both advertisers and publishers
• Quality requirements for websites
• Native formats including interactive
• Direct deals availability for premium users
• Ad fraud protection

8. MGID

One of the first self-service native advertisement platforms, it supports desktop and native advertising. The platform works with publishers and advertisers worldwide. It offers different types of native ads, videos, and widgets.

One of the main features of MGID is that is very publisher-friendly. It doesn’t have minimum traffic requirements, which makes it a good option for small websites.

Features:

• Open web inventory
• Smart and in-content impact widgets
• Selective bidding
• Multiple formats available
• AI-based programmatic optimization

9. Criteo

Criteo Commerce Growth is one of the top-rated native advertising solutions according to TrustRadius reviewers. Although this platform is mostly geared for advertisers, and e-commerce, it has benefits for publishers too. The platform features over 22,000 advertisers and thousands of publishers. Advertisers can launch, manage and review campaigns with easy-to-use dashboards.

Features:

• Retargeting
• Acquisition of commerce
• Dynamically retarget users based on past behavior
• Creating and running display campaigns
• Good visibility and reporting
• Cross-channel campaign management

10. Linkedin Marketing

This marketing platform focuses on reaching audiences through the LinkedIn social network. It includes supported segmentation features and sponsored updates. The B2B advertising platform works mainly with text ads under PPC and CPM pricing models.

Features:

• Audience targeting/ demographics
• Campaign management/reporting
• B2B targeting
• B2B advertising
• Lead generation

11. AdYouLike

This native advertising platform is focused on the European market and premium publishers. They feature a pool of high-level publishers such as Rolling Stone, Bloomberg, The Guardian, Cosmopolitan, and Vogue.

They offer a unique feature in native stories format, leveraging artificial intelligence to offer semantic targeting and deliver contextual ads.

Features:

• 200 million unique visitors
• Traffic from multiple tiers
• AI-powered targeting options
• Offers direct buying from publishers and networks

12. Engageya

This content engagement and native advertising solution is unique in that it focuses on non-English speaking markets. This platform has 40 billion unique monthly impressions and more than 5000 publishers, including Marie Claire, Cosmopolitan, and CNN Greece.

Geared to publishers, it uses maintenance-free widgets publishers can add to their sites and receive native ads. Publishers can manage their ad inventory and access.

Features:

• Vertical targeting
• Multiple ad types
• Non-English speaking markets
• Control over ad inventory and formats.

What Are The Most Common Social Media Platforms?

It’s useful to be aware of the top social media platforms at the moment, whether you’re an experienced social media marketer, a marketer trying to get started with social media marketing, or a business owner looking to use social media. By doing this, you’ll be able to engage with the relevant individuals, increase the reach of your business on social media, and accomplish your social media objectives.

Of course, it’s not just a matter of how big the social media platforms are. Additionally, consider whether you and your company are a good fit for the social networking site. Does it fit the image of your brand? Does your target market use that social media platform? How many social media platforms can you simultaneously manage?

1. Facebook — 2.96 billion MAUs

Facebook is the largest social networking site, with nearly 3 billion people using it monthly. This means roughly 37% of the world’s population are Facebook users.

More than 200 million businesses (mostly small businesses) use Facebook tools, and more than seven million advertisers actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.

It’s easy to get started on Facebook because almost all content formats work great on Facebook — text, images, video content, and Stories. But the Facebook algorithm prioritizes content that sparks conversations and meaningful interactions between people, especially those from family and friends.

2. YouTube — 2.2 billion MAUs

YouTube is a video-sharing platform where users watch a billion hours of videos daily. Besides being the second largest social media site, YouTube is often called the second largest search engine after Google, its parent company.

So if you use video to promote your business, then you definitely need to add YouTube to your marketing strategy. To get started, here’s how to create a YouTube channel for your brand. And to help your videos get discovered by more people, we recommend reading up on YouTube SEO or considering advertising on YouTube to increase your reach.

3. WhatsApp — 2 billion MAUs

WhatsApp is a messaging app used by people in over 180 countries. Initially, people originally used WhatsApp to send text messages to their family and friends. Gradually, people started communicating with businesses via WhatsApp.

WhatsApp’s business platform allows businesses to provide customer support and share updates with customers about their purchases. For small businesses, there’s the WhatsApp Business app, while enterprise businesses can use the WhatsApp Business API.

As the most widely used messaging platform, WhatsApp can be a great customer service channel for your business.

4. Instagram — 2 billion MAUs

As a visual social networking platform, Instagram is the place for showcasing your products or services with photos or videos. On the app, you can share a wide range of content such as photos, videos, Stories, reels, live videos, and IGTV for longer-form videos.

As a brand, you can create an Instagram business profile, which provides rich analytics of your profile and posts and the ability to schedule Instagram posts using third-party tools. It’s also a great place to get user-generated content from your audience because users frequently share content and tag brands.

5. WeChat — 1.26 billion MAUs

WeChat was released in 2011 by Tencent, one of China’s biggest tech companies. Like WhatsApp and Messenger, WeChat was originally a messaging app, but it’s evolved into an all-in-one platform. Besides messaging and calling, users can shop online, pay bills, buy groceries, transfer money, make reservations, book taxis, and more.

WeChat is the most popular social media platform in China and other parts of Asia. So if you want to boost your brand in China (where popular social networks like Facebook and Twitter are banned), WeChat is a good alternative. You can run ads on the official WeChat account or on WeChat Moments. There are also many WeChat-based influencers who can help your brand reach millions of Chinese consumers.

6. TikTok — 1 billion MAUs

TikTok (known as Douyin in China) is a short-form video-sharing app. Despite only launching in 2017, it’s one of the fastest-growing apps in the world and recently overtook Google as the most visited internet site.​

TikTok allows users to create and share videos between 15 and 60 seconds long, and the app has a vast catalog of sound effects, music snippets, and filters to enhance the videos and make them more appealing. You can find videos relating to almost all interests, ranging from lip-syncs, dancing, and challenges to DIY tricks and make-up tutorials. About 47.4% of TikTok users in the U.S. are aged 10-29. So if your target demographic is young, then TikTok is a great platform for your business to be on.