By creating content for other authoritative websites, you actually boost your own recognition and rankings. Guest blogging is one of the most effective, powerful, and popular strategies for building high-quality relationships with your audience. You develop professional connections and find new business opportunities. It sets your brand value and gives you authoritative links that are important for your brand.

Search Engine Optimization and getting your site to rank for relevant keywords isn’t easy, but the right guest blogging service makes it a little bit easier.

In this article, you will learn everything about the benefits of guest blogging and why it’s important for SEO.

• How to Get Started With Guest Blogging
• 10 Benefits of Guest Blogging
• What is Guest Blogging Strategy?
• How do Guest Bloggers Get Quality?
• Is Guest Blogging Effective?
• Why is Guest Posting Important For SEO?
• Guest Blogging Sites
• Should I Accept Guest Posts on my Blog?
• How to Get Guest Bloggers
• Business Guest Post
• Marketing Guest Post
• Guest Posting Outreach
• Guest Posting For Backlinks
• How Much Do Guest Bloggers Get Paid?
• How do You Write a Good Guest Blog Post?
• How do Guest Bloggers Make Money?
• How do I Sell a Guest Post?
• How do I Get Clients For my Guest Posting?
• Quick Tips to Enhance Results From Guest Blogging
• What is High Quality Guest Blogging?
• 10 Advantages of Guest Blogging
• Guest Blogging Service
• Top 5 Benefits of Guest Blogging For Business
• Top 5 Benefits of Guest Blogging For Beginners
• Top 5 Benefits of Guest Blogging For Students
• Top 5 Benefits of Guest Blogging For Dummies
• Top 5 Benefits of Guest Blogging Websites

How to Get Started With Guest Blogging

The benefits of guest posting are many – you tap into other people’s traffic, you cultivate relationships with other bloggers in your sphere, and you build a good reputation.

Guest blogging is one of the best ways to showcase your expertise and get your voice heard.

The idea of guest blogging is a simple one: You write for other online publications to show off your personality and knowledge on a topic.

Read Also: What Are The High Earning Categories For Affiliate Marketing?

While the premise behind guest blogging is far from complicated, there are specific steps you should take in order to gain the most from your guest writing endeavors.

Become an Authority

It’s going the extra mile with these types of tactics that help you stand out from the crowd. Moz once had a similar guide as to the extreme lengths they would take to get links.

Start Building Your Guest Blogging Portfolio

Before you begin approaching editors to publish your writings on their site, Neil Patel suggests building your own blog to publish your writing and social media profiles for content distribution. You can choose WordPress or another free online blogging platform, or you can simply add a blog to an existing site if you already have one for selling products and services.

Meanwhile, social media will play a key role in getting both yourself and your work noticed. To do this, you’ll need to put in a little work to increase your following on the social networks where your target audience spends their time. Whatever you do, do not buy followers!

Research Target Sites

After you’ve created a number of great posts for your personal blog and begun garnering a social media following, you should research potential publications to contribute to.

Top tier blogs like Huffington Post and Forbes are certainly worthy targets, but they can be a difficult nut for a beginning blogger to crack. Therefore, you should target lesser-known sites within your industry when you’re just setting out on your guest blogging journey.

Present Your Ideas to the Editors

Some smaller blogs simply have a content submission form, but most of the time you’ll be required to contact site editors via email and pitch your ideas to them. However, before contacting them, it’s a good idea to review the site’s submission guidelines, research popular titles and formats, and find out as much as possible about the editors and the publication.

When presenting your ideas, it’s important to keep the first email short and sweet. Simply include a couple of article ideas with a brief two-sentence synopsis along with a link to your personal blog and writing portfolio.

Create a Post

Once accepted to write for a publication, email the editor and provide him or her with an expected delivery date if a deadline isn’t given. When it comes to creating the post itself, it’s critical that you study and stick to the writing and formatting guidelines.

Ultimately, your post should be well-researched, include links to references or supporting information, contain screenshots or images without licensing issues, and provide readers with fresh ideas and a number of key takeaways.

In terms of formatting, your posts should be easy to scan and skim through. You can achieve this by:

• Using bullet points and numbered lists
• Keeping paragraphs short and concise.
• Including “white space” between paragraphs
• Using appropriate images

Promote the Post

Once a post is approved and live, share it with the world via social media and respectfully respond to comments. You can take engagement even further by creating Tweets or short posts and persuading your followers to share the article with others. Finally, make sure you thank them for commenting, liking, and sharing your posts.

Repeat the Process

Guest blogging isn’t an overnight success strategy. Although your site traffic will slowly increase after your first post goes live, you must consistently publish and promote great posts in order to begin being considered as an expert and influencer in your field. Just remember, Rome wasn’t built in a day!

10 Benefits of Guest Blogging

Guest blogging is one of the best online marketing strategies you can invest in.

If you want to spread your brand’s message and win the trust of your target audience, start contributing content to other blogs related to your market or niche.

Not convinced you should work hard writing content for someone else’s site?

You should know that guest blogging offers many major benefits – both for your company and you, personally.

Here are the top 10 benefits of guest blogging.

1. Instant Exposure to Targeted Traffic

Regardless if you whether you get a link to your site, contributing to other blogs should pique your audience’s interest. If you manage to write a top-quality post, expect traffic to start flowing to your site once it goes live.

Traffic is the lifeblood of any online business or blog. Something as simple as a guest post can potentially translate into sales if you do it the right way.

Optimize your website’s landing pages, CTAs, and other elements to boost your chances at conversion.

2. Expand Your Personal Network

There was a time when connecting with influencers was extremely difficult. But with guest blogging, the process is now simple.

For example, some websites that accept guest posts foster a community of contributors engaged in related niches. In some cases, you’ll get the chance to take part in an email thread where contributors brainstorm potential topics. You can also collaborate with others for co-authored posts.

Regardless of what the community’s structure in a particular site is, you can always leverage your authorship. Seek partnership opportunities with influencers – from content cross-promotion to expert interviews.

All you need to do is be active in the community. Leave comments, share other posts, or cold-email your prospects. If possible, you can even invite influencers as contributors to your own blog.

3. Stimulate Social Media Shares

Generating social media shares is one way to exponentially extend your online reach. The more shares your branded content gets, the more shareworthy it’ll be in the eyes of your audience.

If you’re submitting a guest post to a blog with plenty of social media activity, then shares should come naturally once your content gets published.

To get the ball rolling faster, consider embedding highly shareable content in your guest post. Infographics, for example, can help you get 3x more engagement in social media than any other type of content.

4. Grow Your Social Media Following

Guest blogging not only increases the amount of social media shares to your content, it can also boost your follower count and accelerate your lead generation efforts.

By contributing to an authoritative blog, you are essentially getting them to vouch for your brand. This makes you look good in the eyes of their followers.

In most guest blogging arrangements, you also get to customize your contributor profile. Here you can include links to your social media accounts.

All these benefits will make it easier to win your target audience’s trust and turn them into active social media followers. Remember to reward them by posting regular updates and sharing useful information that aligns with their interests.

5. Improve Your Online Authority

Modern online marketing is all about authority. Even with the best content in the world, it’ll be difficult to convert your audience into loyal subscribers or paying customers if they don’t trust your brand.

By contributing to other authoritative blogs, you get the chance to prove your credibility as an information source. It will make your target audience realize that you’re someone who’s recognized by trustworthy brands. And as a result, they’ll be more receptive to any value proposition you may present in your own site.

6. Fortify Your Backlink Profile

Most blogs that accept guest posts allow their contributors to leave at least one link to their own site. After all, most of them don’t offer any monetary compensation for your hard work. A brief brand mention or keyword-optimized link is the least they could do to reward your efforts.

Still, even a single backlink from an authoritative blog will greatly benefit your SEO. They make your content more discoverable and indexable to search engines like Google. As much as possible, try to target websites in your own niche to build relevancy.

7. Grow Brand Awareness

Guest blogging is a great way to establish your authority in your niche.

As much as possible, try to share practical tips that aren’t already found elsewhere.

Leverage the opportunity to let them know what your company does and how it would solve problems.

Also, be sure to instill your brand’s voice into every single post you submit. This will make your personal brand more recognizable regardless of where you submit guest posts.

Some popular bloggers, such as Larry Kim, use a conversational and humorous approach to engage readers. They also avoid writing fluff while keeping sentences short and easy to read.

8. Generate Qualified Leads

One of the fundamental steps to a successful guest blogging strategy is picking the right websites.

In addition to niche relevancy, you also need to look for sites that already have a steady stream of traffic. This will help you connect with people who are already interested in what you offer as a business.

Always emphasize an actionable step when developing the page that you’re bringing traffic to. It should be related to the guest post you’ve submitted to the other blog. Otherwise, your link is nothing more than a disruption in your audience’s journey — a waste of time for them and a lost lead for you.

9. Shorten the Sales Cycle

The sales funnel has always been a challenge for content marketers. By distributing content through popular blogs, you are immediately building your target audience’s familiarity with your brand. Thus, you are shortening the sales cycle for your products and services.

Think of it this way: rather than waiting for potential leads to come to your site, you can introduce your brand’s value propositions in your guest posts.

You just need to be smart when picking or pitching topic ideas for your guest posts.

10. Get Useful Feedback from the Community

As a guest blogger, another advantage of being active in the community is that you get to receive insightful feedback from other contributors.

When you talk about strategies, for example, other experts may tune in to share their own ideas through the comments section. As a result, you can further develop or refine your strategy with their suggestions in mind.

To invite contributors to comment, try adding a call-to-action in the conclusion paragraph. You can refer to the end of this post to see how it works.

What is Guest Blogging Strategy?

We know the benefits of frequent blogging: more online traffic, credibility building, differentiation, and conversions, to name a few. But what about guest blogging? Despite a few eulogies written about it, a guest blogging strategy continues to offer benefits any subject matter expert wants:

1. Raising your profile as a thought leader
2. Expanding audience reach 
3. Increasing referral traffic
4. Presenting opportunities for backlink building

The last two benefits make a guest blogging strategy indispensable to a firm’s SEO performance. When you write high-quality articles for high-authority external blogs or publications, you build up backlinks that will ratchet up your search engine ranking. And if you write articles regularly for certain publications, you can build a readership and channel high-quality traffic to your own site. 

Landing guest blogging opportunities is not easy, especially as more and more professional services firms get into the digital content game. As a result, there’s a shrinking number of placements for a growing number of pitches. So how do you navigate such a crowded field? The following ten steps can put you on a path to success.

Step 1. Find out where your audiences are looking for answers.

You’ll need to do some research on the top publications that focus on your industry or area of expertise. They often have the high visibility and reputation you need to drive up your search engine rankings. Next, observe where your peers and colleagues look for articles to share on Twitter or LinkedIn.

Finally, Google your topic and append the term “guest blog.” For example, if your area of expertise is diversity, equity, and inclusion, you might search on “DEI guest blog.” If your niche is pandemic building commissioning, use that as your keyword. Sometimes a search like this can retrieve valuable results. 

Step 2. Target higher authority publications.

Ideally, you will want to target publications with a Domain Authority score of 50 or higher. Getting backlinks from these high-profile sites are one of the fastest ways to build your own site’s authority. However, these sites are more selective, and many allow only far less valuable “no-follow” links. But there is still a path forward.

If your firm’s website  Domain Authority score is low, any publication with a Domain Authority higher than your own site’s can give you a lift. If you don’t know a publication’s Domain Authority, you can find out its audience reach by requesting for their media kit or digging around their website. A bit of sleuthing will uncover this information.  

It’s just as important to conduct some reconnaissance on where your competitors are guest blogging. You can find out from their websites’ newsrooms, from their social media pages, by entering their company name in Google News’ search field, and by setting Google Alerts on their companies.

You can also use specialized tools like Semrush, which can help you conduct a thorough analysis of competitors, including which keywords they’re vying for.

Step 3. Look up their submission guidelines.

A growing number of pubs, especially those with high Domain Authority, require the submission of draft articles, not just pitches. Put those pubs on a separate list that you might consider returning to later on. When you are pitching, be sure to read any submission guidelines beforehand so you can tailor your pitches.

Step 4. Research relevant topics.

A research has shown that professional services buyers are as likely to conduct web searches as they are to turn to trusted colleagues for answers to work challenges. This means if you want your audience to find you online, pick topics that lie at the intersection of what’s important to them and your expertise. That’s your sweet spot.

Next, find out what topics your target publications have covered over the past 12 months and which ones they plan to cover the rest of the year. This will give you an idea of how your topic has been addressed, how you can differentiate your content, and which articles you can cite or link your article to. 

You may be able to glean some of this information from their editorial calendar or content plan, if those are publicly accessible. While time-consuming, this research is indispensable and will hike up your pitch’s success rate.

Step 5. Develop a clear, brief pitch.

Some editors receive hundreds of pitches each day. There’s no guarantee they’ll read yours, but the following elements can help your email catch and retain an editor’s weary eye:

• A catchy subject line (which can be stand in for the article’s title)
• Your intention to submit a guest blog
• Why their readers will care about your article (explained succinctly)
• What makes you an authority on this topic
• The article’s main points, including any supporting research

Don’t make busy editors slog through a long, boring pitch that’s verbose, complex, or, worse, both. Brevity and simplicity, without coming across as generic, will go a long way towards piquing their interest. 

Tailoring your pitch is important, so you will likely develop different versions of the same pitch for different types of publications. Develop a system for managing those versions and clearly label which segment of your list each version applies to. 

Step 6. Follow up.

A dwindling number of editors welcome follow-ups by phone. Most prefer gentle reminders via email. Regardless of which method you use, wait 1-2 weeks before you follow up. If you still don’t get a response, take another angle of the same topic or pitch a different topic altogether.

If that fails, wait a few months and try again. Sometimes the problem is poor timing, not the topic. Keep the publication on your list and let some time pass. You can always return later with a fresh pitch.

Step 7. Include keywords in your article

Even if a publication doesn’t ask about keywords, go ahead and optimize your article for any keywords you want to target. After all, your article is useless if your audience can’t find it. Many editors appreciate authors who optimize their articles and make their jobs easier. The more traffic your article draws, the greater are your chances these editors will accept your future pitches.

At the minimum, optimize your title. At the same time, you don’t want to go too far in the other direction. Don’t load up your article with keywords. It’s bad SEO practice and could sour your relationship with an editor. 

Step 8. Link to other, related articles within the publication. 

Why? First, it shows the editor you’ve taken a genuine interest in their publication. Second, it’s a great way to build your relationships with other experts, who have their own audiences and might consider sharing your article with them. The research you do in  Step 4 will often uncover articles related to your topic.

Step 9: Find a brutal in-house or outsourced editor

Every writer needs an editor. At the minimum, editors will catch embarrassing typos and misspelled words. Good editors also fix stylistic issues without imposing their own style on yours. They eliminate overused business jargon for more concrete words that bring your writing to life.

Step 10. Promote your post. Again and again.

Sharing your guest post shows support for the publication. Provide a link from your site to the guest post and share the direct link on social media and with your email list. If possible share it more than once. When sharing on social media, include a hearty shoutout to the publisher or editor. 

Many professional services firms lack a coherent guest blogging strategy  To do it right demands research and a commitment from subject matter experts who often feel strapped for time. But guest blogging is a great way for experts to build a reputation and grow their audience. And that’s worth a lot for your experts and your firm.

Even if your team doesn’t have time to do all the heavy lifting, there are ways to deliver a powerful guest blogging strategy. You can, for instance, outsource some or all of the work to an outside resource who knows your industry or niche. In fact, many firms work with outside strategists and writers—and produce outstanding results.

How do Guest Bloggers Get Quality?

When it comes to high-quality guest blogging opportunities, look specifically for:

• Websites that operate in the same (or a similar) industry or niche.
• An audience that, in many (or all) ways, matches your target customer.
• Signs of high engagement (e.g., a multitude of comments on posts or high social share counts of articles).
• A strong content distribution strategy that ensures multiple eyeballs on content.

There are a number of relevant metrics to consider when it comes to identifying a high-quality guest blogging opportunity, including things like:

Guest Blogging SEO Metrics

• Ranking for relevant industry keywords. SEMRush is an excellent tool for determining the SERP positions for keywords across competitive websites.
• Backlink portfolio. Monitor Backlinks offers a free solution for checking into a website’s backlink portfolio.
• Domain Authority (DA). Moz uses this metric to predict how a site will rank.

DA is a metric many guest bloggers use to assess the value of a potential website. In theory, the closer a website’s DA score is to 100, the more traffic and better ranking it should expect.

Consider looking for guest posting opportunities on blogs with a domain authority over 30 to help your website to quickly gain rank. You can use Moz’s Open Site Explorer tool to check a site’s DA: the higher the better, especially if you’re doing a comprehensive guest post without compensation.

Social & Audience Factors

• Facebook likes & shares
• Tweets
• LinkedIn shares
• Alexa Rank
• Comments per post (though quality is perhaps more important than quantity)

Though social media doesn’t have a direct effect on SEO, it can still assist efforts in content promotion. As such, it’s important to consider social and audience factors when it comes to qualifying a potential guest posting opportunity. Likes, comments, and shares are all important actions for giving content additional reach.

Bad Guest Posting Factors

Though the aforementioned metrics focus more so on quantitative factors, there are a number of quantitative factors to consider when it comes to identifying high-quality guest blogging opportunities, such as:

• Too many ads above the fold
• An outdated/poor website design
• Poor information architecture
• A lack of a review/editing process
• No posted writer requirements
• DA under 25
• Payment required to post

Additional Considerations

Here are two more important factors to consider when trying to identify high-quality guest blogging opportunities:

• Exclusivity: Does the website accept everyone or just those with good ideas and reputations? You can check that by doing a search on the website you’re eyeing and “stalking” their contributors.
• Linking: Does the website nofollow links from guest writers? Today it’s much harder to get a followed link, especially from larger publications or any website or blog that maintains high editorial standards. While a nofollow link shouldn’t be your top motivation for guest blogging, for some people this still is extremely important. If this is you, then you can prioritize blogs that give followed links. Just know that these sites may be smaller and have less authority, so it’s debatable how much it will help your SEO efforts.

Is Guest Blogging Effective?

Guest blogging offers a number of benefits for any business. By sharing your expertise on other companies’ websites, you can establish yourself as an authority figure within your market, build relationships with other thought leaders in your field and expose your brand to an entirely new audience.

Additionally, featuring guest posts on your own blog will help you deliver new perspectives and fresh content to your audience. We’re all guilty of falling victim to a routine and growing tired of the same old stuff, so featuring guest posts is a great way to keep readers engaged — not to mention the promotional boost that occurs when your guest bloggers share their blogs with their personal network.

Some blogs, like OpenView, source the majority of their content from other leaders in their industry. Even if you don’t have the resources to stick to a robust blogging cadence, guest bloggers can help you offer new content to your readers without much additional time and effort needed by your team.

Why is Guest Posting Important For SEO?

Firstly, guest blogging is about building relationships. You’re networking with other bloggers and making new connections which might prove useful later on down the line.

Bloggers can be influential people and their chatter makes up a large proportion of conversation on the internet.

Through guest posting and getting to know people, you might indirectly end up increasing your influence in the social media world.

Secondly, guest blogging introduces you to a new audience. By essentially tapping into the host blog’s audience you are making a pitch to an already established community ready to hear what you have to say.

If you’re adding value to their reading experience, then they’re likely to head over to your blog to check out your other content. A big focus of guest blogging is on the next, third point, but the effect of actual click-throughs to your blog shouldn’t be neglected.

Thirdly, guest posting is big in the world of SEO (search engine optimization). This is the context in which it is most often discussed, and guest blogging is indeed an undeniably important way to drive traffic to your blog.

When you post on another person’s site, the one thing you should be adamant about is their inclusion of a link to your own blog.

This might be embedded in the text, or might be included in the author’s bio. However it’s incorporated, generating these links is one of the main goals of guest blogging.

Being referenced on reputable, quality sites is a big factor in how big search engines decide to rank your blog.

Over time, generating these backlinks will help boost you in the search engine rankings. That’s why people refer to guest blogging as being ‘good for SEO’.

Guest Blogging Sites

There are hundreds of sites that you could target, but we’ve only included some of the best ones here.

It’s not a no-brainer getting published on these sites by any means. It takes a lot of work and determination. But if you are producing great work and approaching the right sites with it, you should have a great chance.

1. Copyblogger

Copyblogger is a go-to source for online content marketing education. A huge part of their mission is keeping everything on their site and blog practical, relevant, and written well.

Of course, your writing has to meet and exceed these standards for them to want to post it on their site.

2. CMO

If you’re into digital marketing, then there’s a great chance that you know a thing or two about marketing in general.

In that case, why not write for CMO magazine?

CMO offers insights into the online marketing world not only for executives but also for managers and team members so they can “deliver standout experiences in a digital world.”

Additionally, it’s one of the best sites for guest posting where you can appeal to people in your own niche. This means that you could generate solid leads and boost traffic to your own website.

The website’s content includes interviews, how-to guides, advice from industry leaders, and valuable research. If you believe that you have something to contribute that falls into any of these categories, why not give CMO a shot?

3. Social Media Examiner

Social Media Examiner is picky with guest posts, and why not? 

They only produce thoroughly researched, detailed work that is written well, and they don’t intend to have guest posts diluting this reputation they now enjoy.

So if you do submit here, be patient and understand that if you’re not well known to them you’ll need to prove your writing abilities and subject matter expertise.

4. Business Insider

Business Insider covers a lot of different topics including technology and entrepreneurship.

They have also cultivated a reputation for being a reliable resource that people from all industries can turn to for advice.

Make sure that you can offer expert-level advice before trying to submit it here.

5. Design Milk

Does your business model have anything to do with art? If so, then consider contributing to Design Milk.

Design Milk is a website dedicated to modern design. It’s not confined to interior decorating, though. It also covers architecture, fashion, travel, and even technology. When you visit their site, you can tell instantly from their modern art-inspired layout that they are a great site to be featured on.

The website itself has been featured in The San Francisco Chronicle and The Los Angeles Times. It’s also on Twitter’s “Who to Follow” list of influencers in Art and Design.

6. Inc.com

Inc.com is focused on practical advice, services and tools geared toward small businesses.

You’ll find insightful interviews from industry experts as well as helpful business articles on their website. They even have a print magazine that is widely popular all over the United States. 

They offer only very simple guidelines for contributors, but they do accept pitches.

7. Smashing Magazine

Smashing Magazine is focused on web development and design, and it looks for guest blog posts that are full of useful ideas, techniques, and tips for readers.

Be sure to include actionable insights and practical examples to illustrate your points.

It’s also a great idea to share your stories about mistakes, and things that you’ve learned over time that would have helped you earlier on. Cite support for your arguments and avoid superlatives and over the top language to fit in with Smashing Magazine’s style.

8. TechCrunch

TechCrunch is another excellent option when it comes to guest blogging.

Keep in mind, that TechCrunch pieces usually at least touch upon investment and finance. The publication does seek out guest posts and they describe what they want and their monthly themes in the “Got a tip” section of their site.

You can either pitch a single story or try to become a regular contributor. Realize that one successful pitch and post is probably the easiest way to become a regular contributor, so if that’s your end goal you may be smart to try one post first.

Give them a taste of something wonderful, and it’s likely they’ll want you to continue writing for them.

9. MarketingProfs

MarketingProfs is specifically created for people who work in marketing, so you need to have a lot of insight into this space to succeed with a guest post.

This site accepts both opinion pieces and “how-to” articles and even runs research summaries that distill the most important points from polls, studies, and surveys for readers to quickly consume them. As with mosts sites of this sort, a focus on specific tools, tips, and practical takeaways is ideal.

10. PandaDoc

PandaDoc is a site dedicated to helping people sell stuff. It’s also one of the best sites for guest posting you’ll find online.

The audience of the website includes people who work in marketing, sales, human resources, and finance. So it’s a diverse mix.

Folks at PandaDoc are looking for articles on sales and marketing, automation, and document management. If this is your niche, you should definitely try to guest blog.

11. Medium

If you are into any kind of tech or science, Medium is a great place to guest blog. This site covers everything from neuroscience to cryptocurrency. With over 120 million readers, you will have a good chance of driving traffic to your site.

Should I Accept Guest Posts on my Blog?

Other people shell content for you, your pages get indexed quickly, and the authors bring more exposure to your blog via their own channels. It all seems like a nice recipe for a successful blog.

No wonder, it has become a standard practice among the majority of bloggers today.

However, here’s a major question:

Is accepting guest posts really a good choice for you?

When Accepting Guests Posts is OKAY:

• If it fits your goals and vision of where you want to take your blog in the next 2-5 years.
• If you’re looking to build a brand of your blog (and not self). Like Hubspot.
• If your blog is popular that can attract qualified individuals.
• If the blog is generic that has room for diversified writing styles, ideas and insights.
• If your audience has diversified interests.

When Accepting Guest Posts is a Big No-No:

• If you want to build your self-brand. Like Pat Flynn.
• If you have a highly targeted audience who’s looking for definite and qualified solutions.
• If your readers are like a community, closely knitted, that trusts you.
• If you don’t have the time to manage this guest blogging program. Accepting pitches, selecting a good one, editing and publishing the post — it all can take a lot of time.
• If you (and the readers) are super vigilant to the kind of articles that goes on the blog.

So, don’t stop looking for opportunities to contribute to different blogs/websites. Find websites with high PR. And, most importantly, guest blog not just for SEO purposes.

How to Get Guest Bloggers

A guest blogger page can be any page on your site that invites bloggers to write for you. Some people name theirs “Write for Us”, “Guest Blogging Guidelines”, or “Article Submissions”.

Whatever you decide to call it, there are a few important elements that your page needs to include in order to attract high-quality guest bloggers:

1. List the Benefits

List out all the benefits that a guest blogger will receive in exchange for their post. Here are some examples:

• Will you give them a link back to their blog?
• Does your site receive a lot of traffic?
• Does your site have a high domain authority (i.e. lots of “SEO juice”?)
• Do you have an email list that their post will be promoted to?
• Will they be paid?

At the bare minimum, we recommend offering one link back to their blog in the byline (their author bio). This link should NOT be a “no-follow” link– they should receive the SEO juice from it.

Also, their byline should appear directly below their post– do NOT hide it on a separate page. The byline is really important to guest bloggers because this is the place where they get to make their pitch for someone to visit their site.

In addition to a link and prominent byline, you can also offer a few other benefits to your guest bloggers: they get promoted to a large email list and Facebook group, plus they get an additional link in the body of their post.

2. Detail Your Guest Blogger Guidelines

Next, you should explain your guidelines for guest bloggers in detail. For example:

• What topics are you looking for?
• Do you require a minimum or maximum word count?
• What do you look for in a really excellent guest post?
• What are you NOT looking for, and what is not allowed?
• Do you require that they submit a pitch/proposed headline to you first, or do you need to see the complete post?
• How should guest bloggers submit their pitch or post?

Detailing your guest blogging guidelines is really important for ensuring high-quality applicants, so take the time now to write all of this down. It will also save you from having to repeat yourself!

3. Include an Application Form (Optional)

You may prefer for guest bloggers to submit their pitch or full draft via an application form– this allows you to get specific information from every applicant, such as blog URL, writing samples, proposed headlines, etc.

The plugin you can use to create your application form is called WPForms: it’s a simple drag & drop form builder with powerful features.

A favorite place to find guest bloggers is on competitor sites.

Simply visit other blogs in your niche that also accept guest authors, and see who’s writing for them. Chances are, they may be interested in writing for your blog too. Plus, you get to sample their writing ahead of time, and only contact those who’s writing style fits your blog.

Another good place to find guest bloggers is in Facebook groups. Join Facebook groups that serve bloggers in your niche (like the Persuasion Nation group), and put your guest blogging opportunity out there.

Business Guest Post

Are you looking for a list of business guest posting sites where you can pitch your guest post? There are several business guest posting sites that are accepting contributors to write content on their site. You can easily outreach such sites and grab a backlink.

S.No.	Business Guest Posting Website	DA	Traffic
1	Venture Beat	92	994551
2	Smashing Magazine	91	3,292,150
3	Business 2 Community	86	230438
4	Business Insider	85	4,624,605
5	Zero Hedge	85	70124
6	Freshdesk	83	1,096,164
7	Search Engine Watch	82	671,370
8	The Diplomat	81	1,750,716
9	TechPrevue	81	376,219
10	Small Business Trends	80	608346
11	AllBusiness	79	61587
12	Zapier	76	3,431,198
13	Kissmetrics	76	393
14	MarketingProfs	75	57,484
15	Inspirationfeed	73	823,432
16	Activist Post	73	6272976
17	Money Crashers	72	3,213,705
18	Creately	72	1,350,246
19	Campaign Monitor	72	807,766
20	SmartBrief	71	59,023

Marketing Guest Post

Which top-notch digital marketing blogs accept guest post contributions?

1. Woorise

What They Want

They’re looking for posts that cover exciting and practical angles of lead generation and digital marketing.

2. OnCrawl

What They Want

These bloggers write about technical SEO like crawl budgets and site speed optimization. If you know a thing or two in technical SEO, this is a great place to pitch your post.

3. SingleGrain

What They Want

SingleGrain is one of the best picks if you’re interested in writing on the following topics:

• SEO and search engine marketing.
• PPC advertising.
• Paid social advertising and social media marketing.
• Content marketing.
• Sales funnel and conversion optimization.
• Amazon advertising.
• Ecommerce.

The company’s blog also contains plenty of comparison and tool vs. tool articles, as well as expert round-ups.

4. VentureBeat

What They Want

VentureBeat accepts pitches and full drafts on news, trends, and emerging technologies. Aim for 600 – 1,200 words when submitting a draft.

Although their guest post submission guidelines state that they are mostly looking for stories on data tech and strategy, they do have categories for marketing and media on the site.

5. MarketingProfs

What They Want

MarketingProfs accepts guest posts on enterprise B2B marketing. Posts should be 800 – 1,000 words, not exceeding 1,200.

Posts should be sent as Microsoft Word document attachments, not PDF or Google Docs. Expect to hear back within a week or two if your post is accepted.

6. Business 2 Community

What They Want

Business 2 Community likes things that are newsworthy. For instance, your thoughts on a new Twitter feature or an update to Facebook Ads.

7. Serpstat

What They Want

Serpstat is growing its community, so they will be interested in materials that will help them connect with other influencers.

Posts with quotes from experts will be favored here.

8. HubSpot

What They Want

HubSpot has four blogs you can contribute to: Marketing, Sales, Service, and Website.

For each of these subjects, the resource accepts the following post types:

• Experiments.
• Analytical posts.
• Canonical posts (in-depth guides).
• Visuals (infographics, data graphs).

9. Blogging Wizard

What They Want

Guides and how-tos should work.

For example, topics like “How to speed up your SEO with PPC” can often be seen there.

10. Ahrefs

What They Want

Ahrefs has a popular blog, so they are selective about what they publish. That means 100% original copy, unique strategies, and practical angles.

If you’re a fan of the tool, your chances of being accepted are even higher.

Guest Posting Outreach

Guest blogging outreach is a strategic way to connect with your target audience on other websites they use. It expands your reach and promotes your brand. But you can only effectively use blogger outreach if you get noticed by editors and get published on the right platforms.

Through guest blogging outreach, you can tap into existing, relevant audiences and introduce your brand to a big batch of new readers.

That’s why this tactic is a powerful and useful way to grow your digital visibility.

However, in order to succeed, you need to know how to find and qualify the best guest posting sites, write content that fits the target site, and reach out to editors in a way that gets you noticed.

Guest Posting For Backlinks

Guest posting (also known as guest blogging) is the process of writing blogs for other websites to be published. It’s a method of getting backlinks from blogs to your own website in exchange for an article.

Links can be mentioned in different places in the post. You could place a link in the body of the article anchored to a related keyword or phrase. People often put links in the author bio attached at the end of the article, too.

Internal links prove to be more helpful because they have a higher click-through rate as users read the blog, rather than once the information has been received.

Moreover, there are 2 main types of links that foreign sites allow:

1. Do-follow – Any link, by default, is a do-follow link. They enable search engines to discover you, which helps to get you added to the search engine’s index.
2. No-follow – A do-follow link can be manually changed to a no-follow one. These types of tags prove to be of no value. They do not help increase your page ranking. On the contrary, they show the webmaster that your site is unreliable or “do not visit this site.” It is better to avoid sharing your precious content with these sites since the returns are limited.

The link you insert on certain target words is known as a hyperlink. Anchor text is the clickable text that’s connected to your actual link.

The best anchor text typically uses the most relevant keywords for that link. For example, you could have the text be “best SEO company” to prompt the reader to click for more information.

The hyperlink would then take them to a relevant page for your company that’s related to SEO services. That could be your own blog post, a services page, or something else.

The most common format for anchor text is underlined blue text, in contrast to the plain background for other words.

This convention is standardized by the webmaster, though it is possible to use HTML code to change the font and color of the anchor text.

How Much Do Guest Bloggers Get Paid?

This entirely depends on the blog. If the blog is a profitable for-profit blog, a guest post ought to pay, just a magazine of the same caliber would. When a blog is a hobby blog, a company blog or a non-profit blog, other considerations apply.

In most cases, Guest posting at a blog is considered an honor, and a way to reach a new audience. There’s a ego boost, perhaps some interest in hiring the Guest, but no actual payment.

The problem here is when for-profit blogs don’t pay writers or designers either. It devalues creative work across the board.

However, sometimes there are things that are far more important than monetary gain or money, such as the following:

1. Exposure for your company
2. Paying customers for your products
3. Popularity
4. Votes
5. Upvotes
6. Online friendships
7. Co-investment opportunities
8. Future partnerships

How do You Write a Good Guest Blog Post?

Getting a guest post successfully placed does take a little time and effort. Popular blogs tend to receive a lot of inquiries and submissions on a regular basis. If you want to maximize your chances for success, the following guest blogging guide will walk you through the most important steps to take.

Step 1: Decide on a goal for your guest post

As we touched on earlier, there are many potential benefits you can achieve through guest blogging. To get the most out of this opportunity, you’re best off choosing a specific goal for each post. Then, you’ll use that goal to guide the decisions you make about what to write, which blogs to approach, and so on.

Some potential goals you might have for your guest post are:

• Increasing your authority/visibility within your niche.
• Driving traffic back to your website.
• Letting people know about a new product, service, or other key development.

It’s worth noting that you’ll want to be careful with the last goal. Most blogs accepting guest posts look skeptically on content that’s too promotional. You can use a guest post to help drive conversions and sales. You’re just better off working in a mention of your product or service naturally, rather than designing an entire piece around a review or tutorial.

Step 2: Choose your target blog

Once you know what you’re trying to accomplish, the next step in our guest blogging guide is finding a site to target. This means choosing a specific blog you’d like to be published on.

It’s best to start out by generating a list of potential target blogs, which you can narrow down later. To develop this list, you’ll want to check out your own favorite blogs, as well as those most popular with your audience.

You can also use Google to turn up good guest blogging opportunities. This search operator is a good start (just make sure to enter your own keyword):

"keyword + guest post by"

Once you get some targets, you’ll want to look for sites that clearly accept guest posts. In most cases, this will mean they have a dedicated ‘Write for us’ page. Many blogs also state on their Contact or About pages whether they accept guest posts or not – which makes it simple to eliminate them from your list.

If it isn’t clear whether a particular blog takes guest contributions, you can check out their previous posts to see if they’ve been written by a variety of authors. If so, they’re more likely to at least be open to the possibility. However, you’ll want to reach out to the site and ask whether they’re interested in submissions before proceeding, so you don’t waste your time writing content for a blog that doesn’t want it.

When you have a solid list of candidates at hand, choose the one you’d most like to be published on. This should be the blog that’s best positioned to help you reach your goal. You can keep the remaining options handy for the next guest post.

Step 3: Develop a proposal

At this point, many people are tempted to jump right in and start writing their guest post. However, before this, it’s best to make sure your target blog is actually interested in the topic.

To do so, you can write up a guest post proposal. This is typically a short email that lets the blog know what you’d like to write about. While writing up your proposal, consider the following elements:

• Keep it brief – most blog editors don’t have a lot of time. Include the proposed article’s title, and either a paragraph or two summarizing what it will be about, or a very concise outline.
• Check out the blog’s guest posting requirements (if possible). Many blogs have a page outlining rules and guidelines for guest posters, such as which kinds of topics are acceptable and what information needs to be included in your proposal.
• If you have any particular requests, clarify them upfront. For example, you may want to make sure a specific link is included that leads back to your website, or maybe you’d like a byline with a short author bio. Make sure to specify these elements in your proposal – just don’t ask for too much!

If the blog you’re targeting has a dedicated submissions page, you’ll often find an email address or contact form you can use to send your proposal. Otherwise, you can check out the site’s general contact page and get in touch that way.

Step 4: Write and submit your guest post

When your target blog has indicated their interest in your proposal, it’s time to get to work. We won’t tell you how to actually write the post – chances are you already know how to put together some quality content.

However, here are some things to keep in mind during the process:

• Keep the target blog’s requirements at hand, and make sure to cover every base. This can include structuring your article in a specific way, including images of certain types or sizes, and so on.
• Consider the length of your post carefully. If the target blog didn’t specify a word count, aim for a piece that’s weighty without being overly long. 1,000 to 2,000 words is often the sweet spot for a guest post.
• Write to the target blog’s core audience. This might be slightly different than your own audience, so do some research if necessary and find out what they know and what they’re interested in.
• Avoid overly promotional or ‘salesy’ language. We mentioned this earlier, but it bears repeating. Mentioning your own website and services is often fine, but try to maintain a neutral tone and focus on providing solid advice or information rather than making a sale.

Once you’re happy with the post, you can submit it to the target blog via its preferred method. You may have to wait a while for a response, although don’t be afraid to follow up periodically to see if it’s been reviewed and to ask when it will be published.

Step 5: Promote the published post

If everything has gone well, the target blog will edit and publish your submitted post. However, your job isn’t quite over yet.

To get the most out of your guest post, you’ll want to ensure that as many people see it as possible. For this reason, the last step in our guest blogging guide is to promote the piece once it’s published.

You can do this by:

• Creating a short post on your own blog, letting readers know about the new content and providing a link.
• Sharing the post on all your social media profiles.
• Sending out a message to your email subscription list.

In addition, keep an eye on the post while it’s fresh, and make sure to respond to as many reader comments as you can. Engaging with the target blog’s audience is a smart way to extend the life of your guest post as long as possible.

How do Guest Bloggers Make Money?

Guest posting is a great way to easily make money as a writer by writing online guest posts. Many people need talented writers who help them to write and publish guest posts on their blog site. There are many reasons people may need to post a guest for you. Some of them require traffic to their website, some want to get more exposure and position as an authority, some are doing it for branding purposes, and some create backlinks for their blog site.

Making Money by Ads

The first way to make money is to run ads on your website. In this case, you are going for the easiest conversions, such as ads per ad and simple sponsored content.

1. Use PPM Ads. PPM won’t make you a ton of money, and it’s still better than nothing. PPM does not depend on the user to shut down anything more than existing with an adblocker. Payments are small but are almost guaranteed. The more guest posts and the more traffic you can pull, the better you will do with it.
2. Use PPC advertisements: PPC is superior to PPM; You have so many users to click on the ads. If the ads are not binding, users will not click, and if they do not click, you will not be paid. Again, the volume helps a lot here so that you can test both different ads, and so you can increase the volume on those ads that work.
3. Sell ad space privately: To go through a network like Google or what you have, you can go through something like BuySellAds and deal directly with advertisers.
4. Sell the sponsored post space: It is the reverse of guest blogging. You can attract a certain type of audience who have a blog they want to advertise, and you can also convince them to pay for a sponsored post on your site.
5. Sell a sponsored newsletter space: Similar to the previous option, and you can sell space in your newsletter too. You need to follow certain rules and laws to avoid spam flags, but it is possible unless you have valuable organic content with sponsored content.
6. Present sponsored reviews: You do not always have to pay directly for your sponsored content. It is a business model that works well for bad products because honesty is not wanted, and good products will go with it. Also, the deal gives you good products.

Sell Your Product or Service

You will get more money if selling something at a slightly higher price if it is attractive.

1. Sell a digital product: You can also sell content like e-books that users want to pay for after viewing the guest posts and free content.
2. Sell a physical product: Physical products will be remotely ordered in bulk, customized from the Alibaba store. Rewriting requires space to store your product between the storefront, interest, and manufacture, and sale.
3. Sell a content product: E-Books, case studies, industry surveys, research data; can all be sold and can command at a higher price than others. Make enough good content, and people will buy it for years to come.
4. Sell consulting services: The best product is your expertise. You can consult or advise at a high hourly rate and have business owners and small brands from all over the world, begging for slots in a limited time. You can build a community around your students who can help each other and charge for the privilege.
5. Sell digital service: Digital services can range from graphic design to website development, writing, and Ad management.
6. Sell your labor: At the extreme low end, mechanical Turks and Fiverr allow you to sell your services in bulk at a cheap cost. You can be a digital jack of all trades on the high end, given enough time and exchange money.

Sell Affiliate Products or Services

Affiliate marketing is superior to the last two categories and combines them. You have to sell high-quality products and services, and don’t have to pay to develop them.

1. Use Amazon Affiliate Links: The Amazon affiliate program is excellent because of the large array of physical and digital products. You make money from anyone through your link, whether you are associated with the product or not.
2. Use affiliate links for reviewed products: When the product or service you want to sell does not have a public affiliate program, you can contact them to deal with it.

Direct Traffic to Micro-Affiliate Sites

You do not need to do affiliate marketing directly with your site. You can refer people to your site from a guest post and then dedicate a microsite to sell a specific type of product from there.

• Partner with the summons to sell consulting: Some consultants want to get their services from there, but they are not keen on marketing. In these cases, you can establish an affiliate or referral system directly with them. All the consulting benefits without any work.
• Use the referral link for membership services: Like referrals for digital products, you can also refer people for services. Often, they also have rewards trees or bonuses that you can redeem if you are a customer.
• Send people for paid courses:Udemy is one way you can sell education and pay people to refer to courses rather than running or selling your courses.
• Set up a dropping business: Dropshipping is a spin on affiliate marketing where you can do more work. As a result, you make more money doing it.

See Niche Blogs that Pay for Content

Niche blogs are not necessarily the ones to pay top tier rates. You mean a higher conversion rate for people from one to another and a higher unity between their audience and you.

1. Pitch High Profile Blog Editors: It is difficult but attractive and meaningful to get through their system and publish something.
2. Sell customized content for any site: If we run a network of blogs or selling our services as a freelance writer, we can optimize the content for any niche and see the relevance between their site and your site.
3. Sell Catalog List Articles: We can sell very well on sites like catalog verses. It is not easy to find the right combination of price and clickbait that makes people want to click on your blog site.

How do I Sell a Guest Post?

If you’re planning to make money by selling guest blog spots on your website, here are the steps you can take to accomplish this goal:

1. Create High-Quality Content

Before you can entice other bloggers to pay you to promote their websites, you need to establish a steady following. The best way to do that is to create high-quality content that’s relevant to your chosen niche. You need to cement your place as an authority in your industry so that people turn to you first when they have a query about something in your area of expertise.

The content you produce should increase brand awareness, rank well on search engines through relevant keywords, boost click-through rates, and generate leads. High-quality blog posts and videos also get a lot of social shares, which is beneficial for making your blog known to your target audience.

Some tips on how to create high-quality content:

• Research – While some blog posts you make come from your personal experiences, you still need to research and ensure that everything you post is factual. This is especially true if you’re dispensing advice to your readers. Having a secure foundation for your claims can help boost your authority.
• Put a Personal Twist – The Internet is brimming with content. Stand out from the crowd by infusing your personality in your writing and sharing to others your opinion on a particular topic. Don’t just mimic what others are writing or saying.
• Find Subtopics – If looking for content ideas is a challenge for you, you can try to search for subtopics in your niche that aren’t discussed regularly. Of course, you have to find out what subject matters pique the interest of your readers and work on those.
• Mix Up Your Media – Boost the attractiveness of your blog post by complementing your written content with related images, infographics, memes, charts, and even videos.

2. Boost Your Blog’s SEO

High-quality content can only get you so far. Search engine optimization or SEO is your key to reaching your target audience and potential clients. In selling guest blog spots, you’ll need quantifiable proof that you have amassed a steady following, which increases the chances that your readers will trust your opinion enough to go and check out a contributor’s website because you said so.

You can boost your blog’s SEO by:

• Updating Your Content Regularly – Set a schedule on when you can do a regular website audit to check whether your content is still relevant. For instance, if your blog posts are themed around celebrities, you may want to update your article on an actor who recently got married and the like. This is one way to boost the page’s relevance.
• Improving Page Load Speed – Page load speed is another crucial SEO factor because of the experience that it brings to searchers. If your website tortures visitors with an excruciatingly slow retrieval of data from the servers, it’s highly likely that users will end up abandoning your blog post to look for another one. This increases your site’s bounce rate and hurts your ranking.
• Maximizing Header Tags – Take advantage of headers to improve the readability of your blog posts by separating it into bite-sized sections. Moreover, you can insert relevant keywords in these tags to boost searchability; just make sure that you don’t overdo it else you’ll be penalized for spamming.
• Linking to Authority Sites – When you quote a piece of statistic from a study and the like, it’s recommended that you include a link to the article. This way, you’ll show readers that you did your research while providing them with evidence that your claims aren’t made up.

3. Know the Market Price for Guest Posts

You cannot sell something without doing your research on the market price. The same goes for guest posts. You have to understand what influences its cost and what determines its value.One reason why some websites can charge more for sponsored posts is because of how they’re perceived as a key authority in their niche and the number of people visiting their blog daily.

4. Have a Guest Posting Guideline

To ensure that your blog continues to provide high-quality content to your readers even with contributors who pay for the promotion of their brand, you should create guest posting guidelines. Some site owners in this business exercise full editorial control over the guest blogs by setting a minimum number of words and limiting the number of links that you can include in the article.

Others are more lenient and allow a bit of freedom for the client regarding the topics that can be posted aside from the word count and links. Nonetheless, you reserve the right to send the article back to the creator if you feel that it doesn’t match with your blog’s tone of voice and personality.

These are some tips for your guest posting guidelines:

• Check the Contributor’s Writing Style – There’s immense competition for web traffic these days; even just one crappy blog post can put off your readers and make them stay away from your blog for good. This is why you must check the previous content they produced to ensure that they know what they’re doing. They shouldn’t be publishing spammy content or links online, and must be proficient in churning out at least a thousand words on a single topic.
• Inspect Outgoing Links – Some websites opt to remove all links or add a nofollow tag to each one, while others keep the original hyperlinks. Regardless of your stance, you should ensure that everything you publish on your blog is beneficial to your readers’ quest for answers. Generally, the author’s bio contains around one to two links while the blog post itself may have at least two to four links.
• Reject Spun and Unoriginal Content – Just because they’re paying for a spot on your website doesn’t mean that you should throw quality out of the window. You have the power to reject content that’s not up to your standards. They must put a lot of thought into their blog posts in the same way that you did when you built your blog from scratch. Remember, losing followers through uninspiring content will cost you more.
• Be Meticulous with Your Approval – Moreover, don’t just settle for good. The content they submit must be exemplary. Be clear about your standards from day one, which is during the planning phase when you’re communicating with potential clients. Never accept posts with grammatical, typographical, and syntax errors, as well as plagiarism. Also, the article must be related to your industry to stay in line with your website’s theme.
• Avoid Creating Author Accounts – One major mistake that most blogs that accept guest posts make is that they immediately create author accounts to first-time contributors. These profiles have a certain level of access to your website, which means that they can post anything they want even without turning to you for approval. Watch out for those who insist on getting an author account because it’s less stressful to submit a text file to you rather than having to format the post and publish it on your platform.
• Clarify Full Ownership of the Content – Anything posted on your website should undoubtedly be yours. You should have full ownership of the rights so that they can’t reuse and publish the same material on multiple sites because this can affect that page’s ranking.

5. Look for Blogs in Your Niche

When you’ve reached a particular milestone concerning your traffic and domain authority, you will be a recipient of multiple guest posting offers. However, you can still make money while you’re still building your blog by reaching out to other websites in your industry or niche. Contact them and provide the numbers on why it’ll be beneficial for them to partner with you in promoting their brand.

How do I Get Clients For my Guest Posting?

We will walk you through four steps that will help you create an effective guest blogging strategy. Let’s get started!

Step 1: Carry Out Thorough Topic Research

Your post idea will be one of the main factors determining whether a website decides to feature you as a guest blogger. In order to attract the website owner’s attention, you’ll need to come up with a solid idea that appeals to the site’s target audience. If your topic doesn’t ‘speak’ to the readers of the blog, your request for a guest slot will probably be ignored.

Ultimately, you need to consider what information readers will be looking for when they check out your post. While you may have a specific idea or topic that you’d like to write about, if readers don’t share the same interest, you’re not going to efficiently attract their attention. You need to begin your topic research by trying to understand the problems your audience is struggling with, the questions they can’t find answers to, or the information that isn’t already available online.

You can begin doing research about topics your audience may be interested in by looking on social media, browsing forums, or even going through your website’s comments to see what questions your clients (current and potential) are asking. Checking in on your competitors, and getting a feel for what topics they’re covering and what their audiences are asking them, can also give you some insight into the content gaps you can fill.

Step 2: Find Blogs That Cater to Your Target Audience

After you’ve developed topic ideas that are geared towards your target audience, you need to find the appropriate blogs to post them on. This means you need to locate blogs your target audience interacts with, and then consider which websites might be interested in the topics you’ve developed.

The audience of the blogs you pitch to is incredibly important. If you’re posting content on a website that your audience doesn’t already trust or interact with, you’re only wasting your time. However, if your ideal customers or clients frequently read the blog you’re trying to guest post on, you can use your post to attract their attention. Since they already trust the website in question, they’ll be more likely to trust you as well.

To find the blogs your target audience is already engaging with, you can begin by checking out the social media profiles of current clients and browsing relevant forums. See who they are already engaging with, and understand who they believe are the leaders of your industry.

You can use this information to create a list of blogs where you can pitch your guest post ideas. It’s also a smart idea to check out popular sites that accept guest posts on a regular basis, to see if any of them are a good fit.

Step 3: Plan Out Your Initial Pitch

Everything you’ve done up to this point has been preparing you to send your pitch. Even with the perfect topic idea and the right target  blog, however, you probably won’t secure a guest posting slot if your pitch itself isn’t strong. In order to get approval from the blog owner, you’ll need to introduce your post effectively.

A pitch is simply an explanation of your post idea. Within your pitch, you’ll want to explain your topic, a few main points you’d like to touch on, and why you believe that topic is relevant the readers of the specific blog you’re targeting. Unless the website specifically asks for full posts, you don’t need to send a completed copy of the blog post in order to successfully make a pitch.

If the blog you’re pitching to has expectations for guest posts listed on their website, be sure to follow each one carefully. For websites that don’t outline how they would like submissions to be structured, start by introducing yourself and including your credentials.

Let them know what you’d like to write about, why you think it’s an important topic for their audience, and what you’d like to cover in the post. Above all, craft your pitch carefully, and make it clear how publishing your guest post will benefit the site and its visitors.

4. Create a Promotional Plan

Your job as a guest poster isn’t done once you get approval from the owner of the website. Even after your post is written, approved, and uploaded, you still need to let your target audience know that it is available. To attract new clients, you want to create a promotion plan with the owner of the blog, to help bring new attention to your content.

Make sure to discuss your promotional expectations before the guest post is drafted and uploaded. Since your goal is to attract new clients by leveraging the website’s audience, you want to be sure your content is going to receive the attention it deserves. Ask the blog owner how they promote their guest blogs, but also find out if they expect any kind of promotion from you. The strategy you create should be beneficial to both parties.

The best way to promote your guest post is on your own social media platforms. You can attract more attention by using the website’s name or hashtag to help attract their audience as well. You should also engage with any comments about your post, answering questions and even responding to criticism. This can help foster engagement and make the most of your guest posting opportunity.

Quick Tips to Enhance Results From Guest Blogging

Use these 10 guest blogging tips to get your posts accepted. Do you face rejection after rejection when you reach out to write guest blog posts? Before you give up, realize that the problem may be  your approach.

1. Determine your guest blogging goals

What measurable results do you want your guest blog posts to achieve?  How do these results relate to your higher level marketing and business goals?

2.  Do your guest blogging homework

Target optimal blogs to place your posts

Research guest blogging opportunities. To the extent possible, publish your posts published in highly ranked blogs. Realize that you may have to start with lower ranked blogs to earn better opportunities.

Vary where you post

Write posts for different blogs in your area(s) of interest. Consider a variety of options in your category and related fields.

Examine potential blogs

Look at the most popular posts as well as the social media shares and comments on recent posts to determine what resonates best with the audience.

• What topics are covered and how do they relate to your topic? Realize that you don’t have to have a 100% overlap. In fact, you do better when your target blog has a partial overlap so you don’t look like a competitor.
• Do you have a special angle to offer that hasn’t been covered on this blog? Also consider the way blog posts are structured. Are they aligned with your writing style?

3. Read the guest blog post guidelines.

At a minimum check that the blog accepts guest posts. (NOTE: Actionable Marketing Guide does NOT!) In this case winding up in a junk folder, you hurt your chances in the future.  So always check the house rules as well as where and how they accept guest posts.

Do NOT send a form letter where you just fill in the blog’s name. This is a surefire way to get deleted before your content is ever evaluated.

Other mistakes include:

• Putting in the wrong name for a specific email address.
• Leaving a BLANK in your email. (And, yes, I get requests like this!)
• Take care with your subject line. Don’t try to be coy.

Where possible try to network to the right person.

4.  Make your blog outreach stand out from the crowd

• Show your enthusiasm. Actively read the blog. Share the best columns with your social media following. Note: If you can’t find anything worth sharing, why are you seeking to write for this blog?
• Reach out to the blogger. Build a relationship through another medium.  Also, consider real life events and conferences.
• Avoid the me, me, me. A guest post isn’t a license to spout promotions.
• Show your street cred. You have to show your blogging credentials to get your posts accepted. What’s your blog content like? Can you show samples of your guest blog posts?
• Have a thick skin and don’t make yourself a pest. Reaching out to other blogs involves rejection. You can’t  get upset about it. Instead send out more requests.

5. Create your best content

Remember what your mother said about putting your best foot forward. Well guest blogging is a place to do this. Remember they are offering you the ability to reach their audience so make it count.

If you don’t win them over, you won’t be invited back!

Know the audience. When you write the guest blog post, understand who the blog’s target market is.

• Ask if they have a marketing persona you can see.Participate on the blog. Commenting makes you stand out. Most blogs get very few comments relative to their readership.
• Check your grammar and spelling. Nothing turns bloggers and readers off like a poorly spelled post. No matter how quickly you compose your content, take time to proofread it. Not doing so is unprofessional and sloppy.

6. Use images to hook readers

Photographs attract reader attention so use at least one per section. While it’s bad form to include more than one link back to your blog in the body of the post, you can incorporate images, photographs and infographics you can link back to your blog.

7. Make the most of your guest post

• Craft a link with anchor text. Since you’ve got one or two links to use in a guest post, use them to support your branding and your social optimization
• Include your bio. Check how others on the site have crafted their bios. Also, make your bio relevant to the blog’s audience. Position yourself!

8. Promote your guest posts.

Don’t assume that your work is done once you submit your guest post!

Instead, find out when the post will be published and help to promote it across your owned and social media platforms.

Also, respond to mentions on social media when your name is mentioned.

9. Give your guest post love

Link to the guest blog on your blog. This shows your respect for the blog where you want your content to appear and gets the attention of the blogger who will see the trackback.

10. Track your results

As with any other promotional marketing opportunity, measure your results. Where appropriate, ask the blog host how the post performed.

What is High Quality Guest Blogging?

Guest posting has risen to become one of the best Search Engine Optimization practices for any website, from everyday bloggers to large corporations. One of the biggest challenges for an online business is getting your messages to your potential leads, and though a solid social media strategy will always be beneficial, it can take a while to see the fruits of your labor. This is where guest posting can come in.

According to newbreedmarketing.com:

Guest blogging, also called “guest posting,” is the act of writing content for another company’s website. Generally, guest bloggers write for similar blogs within their industry in order to: Attract traffic back to their website.

It may seem counterproductive to spend time writing articles for other sites (that you may even look at as competitors no less), when you could be using that time to create content for your own site. But the opportunities that guest posting can offer you can be monumental for your SEO and sales goals.

10 Advantages of Guest Blogging

There are many advantages that come with being a contributor even if it isn’t your own page. Here are 10 examples of why companies need to consider guest posting.

1. Becoming A Trusted Resource

One of the benefits of guest posting is that as you write and create more content on other platforms and outlets, you begin to build a portfolio and a knowledge base. This collection that you share with readers and consumers creates a profile of trust, allowing you to become a reliable source of knowledge.

This only benefits yourself as search engines are more inclined to rank your blog post highly for the content in searches, and that will help translate to your business.

2. Organic Advertising

Blog posting on other websites creates a different form of advertising that feels more genuine and organic. Consumers are smarter and are less likely to click on advertisements. They want their products to come from recommendations of trusted sources, they want to feel some sort of personal interaction. This is why influencers are so popular in this current age, as they create interactions that do not feel too product focused.

In this wave of needing a more real experience, many online users are wary of traditional advertising tactics and install measures such as ad blockers to cut down on the clutter they see on screen. Guest posting on blogs and other platforms allows you to bypass that with a more connected interaction, one that allows you to even convey more information and details about services and products.

3. Building Authority

Search engine optimization is one of the main forms of online marketing that deals with guest posting. SEO uses Domain or Page Authority as a means of measurement, which essentially means that gravity that certain sites have when it comes to online searches. This authority can be built up in a variety of ways, but must be done so in a manner that the search engines recognize as genuine and not gaming of the system.

One of the ways in which a company can increase their authority is through SirLinksalot Guest Posts, which use data taken from traffic coming into your sites through links and factor in a variety of information to determine your score.

Simply having links to your pages from other sites does not guarantee good authority, it must come from other trusted sites that provide services, information and content to their readers. In order to benefit from these links, guest posters must ensure the sites they write for have a strong presence and good authority as well.

4. Building A Network of Links

As you continue to write and create an increasing amount of content with other websites, you not only build a profile of authority and trust, you are also creating a network of links. All these links that are feeding into your business or online pages can also be used to link to each other, interconnecting the articles and posts you’ve created.

This helps feed the authority or gravity that search engines are looking for, while also driving customers and traffic towards the same domains. This network becomes more and more useful the longer you write, as you may source your articles with previous works and in doing so create a symbiotic system where all the traffic and attention is given to your network and you do not lose any of it to other links.

5. Traffic Increase To Your Site

The obvious benefit of guest posting is the increase of traffic and users that visit your page. Every guest post you create will have links that connect to your desired websites. The more links you have on the internet, the more doors, the more pathways you have for users to find your business.

You are writing content that will entice people to visit your page and each and every page visit is tracked by search engines, giving you more authority and increasing your rankings on search queries. The more you create, the more exposure you gain, the more traffic you get, which increases the likelihood of people purchasing your goods or services. It’s that simple.

6. Quality Consumers

When you consider that the main benefit of guest posting is the traffic you are getting to come to your sites and pages, many focus on the number of users. The overall traffic is, however, not the best indicator of how successful your business will be, as only a small portion of those users will end up being interested and paying customers. This is why sharing links is not as simple as bombarding different sites and forums.

At the end of the day, you want interested customers and guest posting allows you to connect with consumers that have already an interest in your products. This is because when you are linking your products or services on articles that you write, you are ensuring that they are related to the content.

This means that any readers on these sites already have a mindset that is open and interested, and clicking your links will mean that you are bringing in more quality users as opposed to uninterested parties.

7. Bring In New Audience

In addition to prioritizing interested customers that are inclined to spend more time on your pages, posting content on other sites allows you to connect with audiences that are outside your target market. This won’t always result in increases in sales and businesses, but they are important for building your brand and creating hype around your company.

This works at a subconscious level as these users may not be looking for your services at the moment, but having the name or information in the back of their heads with lowered attention spans can act as a catalyst later on when they do need something similar to what you provide.

Of course, it is always important to simply have those traffic numbers coming through to your pages because even the uninterested users can result in a quality client if they have a positive interaction with information you share, or the experience your website provides.

8. Returning Audience Growth

One of the benefits of guest blogging, in relation to the network of information that you are providing, is creating a system that is conducive of returning users. As previously stated, you will see a boost in traffic but more importantly in the amount of users that are interested through your content. These users won’t simply be the one time users, but returning customers.

In business, it is far more expensive to attain new customers than it is to keep old ones. This is why so many companies have subscriptions and membership benefit options with their brands. Guest posting helps develop a community for your clients that will continue to provide them with helpful information while ensuring they are satisfied with your business.

This is especially important for growing businesses and through expansion, as the positive experiences that keep users returning will also turn into shared experiences that entice and bring new customers.

9. Long Term Collaboration With Host Sites

One of the key benefits of guest posting is the development of the relationship between you and your host sites. These sites get content from you while you gain traffic from them. This is a symbiotic relationship that is beneficial for all parties involved. This relationship will continue to grow in the future as opportunities present themselves.

As a guest writer, you will be able to return to these host sites to share new links, connect more pages, and websites, while the hosts continue to see quality content from you. Businesses will also see benefits as they can continue to use sites for referrals and more links as well.

Running a business is not a short term endeavor, and building these long lasting relationships is important for any company’s long term plans and future outlook.

10. Networking With Interested Businesses

Creating guest posts is not just beneficial to the host sites, and not only limited to that professional relationship, but can provide opportunity to foster new business relationships too. The more you share content and information with users, the bigger your online presence. Of course, most of these translate to customer centric mentalities and focuses.

However, you will find that having certain expertise in different areas of interest will attract other professionals to seek out your services. This can mean several things, from guest speaking on other business platforms, creating other business opportunities in B2B scenarios, or developing a wider network of professionals. The benefits of guest posting in the long term can have exponential growth with unlimited potential.

Guest Blogging Service

Guest blogging helps you grow your audience, earn high-quality backlinks, and boost your brand authority by posting content on other blogs in your industry. Although rewarding, the process is not always easy:

• You have to manually search for trustworthy and authoritative blogs in your industry.
• The average blog post runs 1,000 words or higher and takes between three and four hours to write.

This is where a guest blog writing service comes in. For a monthly or one-time fee, you can outsource your content creation or enlist services to connect you with guest blogging opportunities.

When it comes to guest blogging services, you get what you pay for. If you settle for the cheapest guest blog posting service, the opportunities and content you purchase will be subpar.

Search engines hate subpar. In fact, they’ll punish you for low quality content by shuffling your website far down in their rankings so nobody ever finds you.

Don’t lose traffic because you published content filled with grammar issues, misspellings, and generic information. Opt instead for quality guest blogging opportunities, well-written posts, and well-researched articles that will rocket your website to the top of Google search.

Here, we lay out our top 5 picks for quality guest blogging services that offer the best value for your money.

1. Compose.ly

Compose.ly offers both a self-service and a managed writing service.

1. Self-service requires no monthly fee. You pay per project and have access to vetted writers.
2. Managed service pairs you with a professional team of hand-picked writers, consultants, and editors to assist with content creation and search engine optimization (SEO).

The content you can purchase from Compose.ly includes:

• Copywriting
• Blog posts
• Articles
• Press releases
• Technical writing
• White papers
• Interview transcriptions

2. HOTH Guest Post

HOTH Guest Post reaches out manually to popular bloggers and influencers in your niche to help secure guest blogging opportunities and generate backlinks to your website. Its team offers managed services, link building, and local SEO.

3. BlogDash

BlogDash offers blogger outreach services to connect you with content creators in your field and obtain guest blogging opportunities to grow your brand. They offer a Campaign Complete Service for an affordable fee that manages the outsourcing of your content. You can fill out an online form to apply—expect a reply within two days.

4. OutreachMama

OutreachMama is a guest blogging service that helps with quality backlinks and brand promotion.

• Its Blogger Outreach service covers the entire outreach process, including up to five follow up emails, and helps you develop relationships with content creators in your niche.
• Its Guest Posting service offers to help you mention your brand, product, or service in guest posts.

5. GroupHigh

GroupHigh is essentially a search engine for blogs. This platform helps you discover top influencers in your niche and provides valuable information about potential writers, such as their post publication frequency, contact information, and more. GroupHigh offers:

• Blog stats
• Influencer contact information
• Targeted research tools

Top 5 Benefits of Guest Blogging For Business

The act of writing content for another company’s website is known as Guest blogging or guest posting. Guest bloggers often write similar articles related to their industry in order to invite more traffic to their website and Create connections with peers in their industry.

Top 5 Benefits of Guest blogging:

1. Guest blogging is one of the most effective ways to build authority in your business. People trust your brand when you publish quality content on sites they know and follow. Building a reputation for your business is not easy as it is difficult to build trust online. Your audience will have more confidence in you if you share your knowledge and support your claims with facts and statistics. Viewers can use guest blogs to learn about their experiences in the field. They gain confidence by knowing that they are experts and authorities in their field.
2. What is the point of SEO? To fetch your organic traffic. Why is guest blogging essential for SEO? Same reason! If you are writing a good blog post, you can expect traffic to your site to start as soon as your blog gets through. With all the right backlinks, your pages work better on the SERP. This helps increase organic traffic. Organic traffic includes users who find your content, such as your site, through a search engine. If you get a lot of feedback on guest posts, your content will be important and useful to Google and other search engines. This will put you ahead in the search results and bring more organic traffic to your site.
3. Another good thing about SEO for visitors is that it increases brand awareness. Use guest blogs to promote your brand on major websites. People who were unfamiliar with your brand before will learn from a trusted source. Guest blog posts are a great way to increase your brand’s visibility, so it’s important that your posts are hosted. Create high-quality content that can have a huge impact.
4. Guest blogs help build your reputation as a credible player in the industry. Personalized content is one of the factors that determine the brand’s credibility. Your audience will automatically see you as a trusted brand when they see your name attached to your official blog post. This provides SEO benefits not only for your business but also for your future endeavors. Having a reputable brand is essential to increase your customer base and strengthen the core of your business. Guest blogging makes it easy when you create valuable, high-quality content.
5. Guest blogging allows you to connect with other readers. Once you are recognized as an industry expert and online influencer, other companies may contact you to add your products and services to their jobs. This opens up new income opportunities.

Top 5 Benefits of Guest Blogging For Beginners

guest blogging is helpful to yourself and your own website as well. Posting and guest blogging on other websites is a great way to garner a bigger following on your own social media accounts, while also gaining credibility and networking opportunities.

1 Exposure

Guest blogging allows you to get your name and face seen by more people than ever before. Great, high quality content has become even more important as more readers are getting the majority of their news and information online instead of traditional outbound methods like a newspaper. Get yourself out there and get noticed!

2 Credibility

Google has placed a much heavier emphasis on expert writers recently. Guest blogging is a great way to boost your authority. Any blogger who has been published on sites like HubSpot or Marketing Land will most likely be seen as more credible in their field than someone who has no guest posts at all.

Since it can be difficult to get approved as a contributor for top sites in any industry, starting with smaller blogs and using them as a portfolio will start creating the online credibility that will only grow once the author has been published on more popular sites.

3 Social Media Growth

Naturally, more exposure and more credibility will lead to a boost in social media followers. This is great! If a reader likes the article, they’ll often follow you on Twitter or LinkedIn to see what other content you publish on other websites, which will show them your blog.

Beyond growing a following organically, great articles will also get shared a lot via social media channels, leading to improved visibility for bloggers that are constantly writing and publishing great content.

4 Links

Most websites allow writers to submit a bio and their social media profile URLs to be published alongside the post. These links drive traffic and boost organic search rankings, resulting in better SEO reach for the author’s website. Because the guest blog post provides backlinks, it’s important to provide only high-quality content. Link building is still worthwhile and will definitely help you gain authority in Google’s eyes as well as help your website show up #1 more often.

5 Networking

Besides outright promotional tweets and sharing of your content, guest blogs also often drive conversation on social media, so be sure to engage. Conversations can also strike up in the comment section of the post, and via email, which could lead to great networking opportunities or even direct sales.

People want to work with businesses they feel connected to, especially if they recognize a face to go along with the brand. When you put yourself out there, meet new people, and have stimulating conversations, others will gain confidence in your ability as a writer, as also in your industry.

Being more visible in your online community and getting noticed by others in your industry and potential customers can be beneficial to your career and your brand, a major perk of guest blogging. You may be a little nervous to start attempting creating content for someone else, but as soon as you get started and see real-life benefits, you’ll feel at ease- maybe even excited!

Top 5 Benefits of Guest Blogging For Students

1. Exposure to Targeted Traffic in your Niche

If you are able to make the right kind of outreach, you would be able to establish connect with niche bloggers in your industry. These bloggers enjoy a steady traffic of people interested in the industry of which you are a part.

For example, for an oven manufacturing company, it would be best to approach chefs and cooking/recipe blogs. These blogs see traffic from people interested in cooking and baking. This will help you get access to people already interested in your industry niche.

If your content is able to sway them, they will click on the link and land up on the product pages of your website. No other digital marketing strategy gives such direct access to related website traffic flow.

2. Improves your Website Metrics and SEO Scores

If you do not know yet, guest blogging is also one of the key link building strategies in digital marketing. Good quality backlinks are one of Google’s three top ranking factors.

A sound Guest Blogging strategy based on white hat strategies helps you build quality backlinks for your website. In addition to website traffic, which has an impact on improving website metrics, building backlinks also is a great contributor to improving SEO scores.

A website, which enjoys high metrics like Domain Authority, Domain Rankings, and Google Index Rank, is more discoverable, credible and searchable. Google promotes websites that have high metrics by showing them higher on the search rankings page.

3. Contributes to Brand Building and Brand Awareness

One of the key advantages of a successful guest blogging strategy is getting your brand out there. This means the more publishers post your content, the more awareness you are creating for your brand.

Suppose your brand is launching a new product. You want to reach as many people as possible. A guest blogging strategy will be a perfect fit for popularizing a product launch. Get in touch with 10 bloggers, publish three articles each, reach thousands of audiences, and redirect them to your website.

However, according to me, brand building on blogger outreach should aim at providing information. This information should solve some problems that users would normally face. Overtime, this will help build your credibility and make your brand a beacon of trust.

4. Acts as a Community Building Exercise

The guest blogging community is a tightly knit community. A top publisher knows the other top ten publishers in the industry. This means that if you are good as a client, you might be accepted to a very important industry niche.

A brand should always look at establishing community-building relationships with publishers. If you are in an industry and want constant help and assistance, your good relationships with publishers will bail you out many times.

Bloggers are not always hungry for money as has been portrayed by many. Clients, agencies and link resellers play them many a times. This makes them be extra careful when dealing with new clients. They typically want to work with people who they trust.

5. Appears as Authentic and Genuine Paid Promotion

When was the last time when you saw a paid ad on social media and did not click on it? Alternatively, the last time you disabled the Pop-Up Blocker. According to some stats, more than 60% systems in the world are Pop-Up blocker enabled!

This is why guest blogging appears as the most natural, authentic and genuine paid strategy. Whenever anyone comes across your content on a blogger’s platform, the users think it is credible and genuine. This is how the majority of users view blogs.

Content, which convinces and converts, is still the best digital marketing approach. Guest blogging offers this benefit to brands and agencies looking to market their product in the most effective manner possible.

Top 5 Benefits of Guest Blogging For Dummies

1. Generates Backlinks

Backlinks help you get high domain authority for your website. If you generate more backlinks, they will subsequently increase your website ranking. Therefore, websites allowing guest postings chose the writer on the basis of backlink factor. Guest blogging also helps increasing backlinks for your website as well.

2. Makes Your Website Popular

Many of the bloggers think that their platform is not widely popular and the content won’t be sailing endlessly. There if you chose bigger platforms like Entrepreneur, Moz, Forbes, or Fortune and share your blogs on those platforms in the form of guest blogging, it will help you and your website is getting popular. You’ll be able to receive feedback in the form of comments and help you know whether your blogs have been worth sharing or not.

3. Increases Your Personal Network

Guest posting helps in widening your personal network. You can endlessly increase it.

For instance, few websites which accept guest posting create a niche of contributors with particular expertise. It may be possible that you get the chance to join an email thread where these content contributors come with their potential topics. You can also associate with other co-authored blogs.

You can always influence your authorship if joined a strong author group and become active in the community. Share other posts, make comments and other activities.

4. Gets Influencers on Board

Guest posting can bring maximum ROI, but you won’t only be looking for appropriate blogs in your niches, but also the authority figure.

It’s become fairly easy to search for influencers in recent times with the following set of free tools:

Google Search

Blogs having peak rankings are possible to have a good authority in search engines. You can search authority sites by keywords mentioned in your blog. Although you’ll have to use long-tail keywords instead of short ones for searching.

Example of a short keyword: digital

Example of long-tail keywords: best digital marketing institute

Use these keywords to find promising blogs until you make a decent list of blogs (30-50) to reach out to.

5. Brings Useful Community Feedback

As a guest blogger, you have an advantage if you’re active in the community; you will have insightful feedbacks from other contributors.

When you have talked about your expert areas, other experts may share their own ideas using the comment box. As such, you can further refine your content with their suggestions in mind.

If you want contributors to comment, try to add a CTA button in the conclusion paragraph.

Top 5 Benefits of Guest Blogging Websites

1. Improves Your Authority in the Industry

Guest blogging helps your business build authority. The more quality content you get out in the wild, the more people trust your brand. Of course, you need to offer solid information people can trust.

Authority is one of the key elements to a good marketing strategy. This is especially true where the term, “fake news” is so prevalent. Sharing what you know and having facts to support the claim strengthens how others view your content.

Studies show how millennials are less likely to trust advertisements. Between trusting social influencers more and using ad-blocking apps, it comes down to content to inspire trust in a brand.

2. Builds Your Backlinks

One of the biggest reasons why many people dive into guest blogging is because it helps create good backlinks. Because algorithms in search engines like Google still value quality backlinks, this is a boon to SEO.

You need to keep in mind how backlinks have changed over the years, though. You can’t simply write a guest post and assume your site will perform better in search results.

This is because sites like Google now rely on “relevant” backlinks.

A relevant backlink means both ends provide similar information. For example, you wouldn’t want to create a backlink from a fishing website if you owned a real estate business.

Context matters, and you need to make sure your guest blogging makes sense for both you and the site’s owner.

3. Increases Organic Traffic

Many relish in the benefits of guest blogging for SEO purposes. The more links back to your site, the better your webpages perform. Each relevant link back to specific content assists in growing organic traffic.

Think of organic traffic as visitors who find your content from search engines. When a website is crawled, its links are analyzed and rated for importance.

So, creating backlinks from a guest post shows sites like Google the content is of substance.

Important content is then translated into a higher position in search results. Over time, you’ll see webpages you link from external sources report a higher average position when people search its keywords.

4. Makes People Aware of Your Brand

Another vastly important aspect of guest blogging is creating awareness of your brand. After all, no one will spend money with your business if they don’t know it exists.

Read Also: How to Make Money With Affiliate Marketing in 2022

And remember, most millennials don’t trust or even view ads nowadays.

Benefits of guest posting include getting your name out there. As there is so much competition on the Internet today, getting your brand in as many locations as possible is ideal.

Experts believe it takes five to seven impressions before someone will remember your brand. This means you need to put in the effort to write a relevant guest blog as often as possible to make the greatest impact.

5. Getting High-Quality Traffic

Everyone wants high-quality traffic. This is when you pull in visitors who are most likely to benefit from your content or make a sale. When you guest blog on relevant websites, you’re already reaching a target audience interested in your material.

It’s not all that difficult to amass traffic just by using keywords, phrases and social media. It’s reaching those individuals who are going to make a purchase that makes all the difference.

Regardless if your website’s income is based purely on advertisements or eCommerce, you need to target those who are more likely to click.

This involves creating poignant blog posts which resonate within the reader.

Conclusion

Guest blogging is an essential part of your content marketing strategy if you are looking to boost your SEO. But that’s not the only reason you should be doing it.

There are many advantages to guest blogging, which might explain why 60% of blogs are publishing one to five guest posts per month. While these numbers might seem overwhelming to you at first, you have to remember that the world of search engine results is vast and competitive. So, if you are not one of the 60 per cent, you might be losing out on your chance to boost your website visibility.