It’s critical for businesses to stand out from the competition in today’s fiercely competitive industry. A well-written tagline can help a business establish a distinctive character and stand out in the eyes of customers. Creating a memorable slogan can aid in increasing brand identification and awareness. People instantly connect the firm and its goods or services with the tagline when they hear it or see it.
In general, taglines are a crucial tool for marketing that businesses can use to stand out from the competition, increase brand awareness, connect emotionally with customers, convey essential ideas, and remain at the top of their minds.
A tagline is a succinct, memorable statement or slogan that a business, group, or person uses to express their personality, values, or marketing message. In order to aid customers in remembering and recognizing a business, its goods, or services, it is typically utilized in branding, marketing, and advertising campaigns.
Usually consisting of only a few words, a tagline is meant to be memorable and easily recalled. Coca-Cola’s “Taste the Feeling,” Apple’s “Think Different,” and Nike’s “Just Do It” are a few well-known taglines. A catchy tagline can help set a business apart from its rivals, increase familiarity and awareness of the brand, and foster an emotional bond with customers.
We will give you a list of the companies’ taglines so you can get a clear idea.
| Brand | Tagline |
| 3M | Science. Applied to Life. |
| Accenture | Let There Be Change |
| Adidas | Nothing is Impossible |
| Adobe | Irresistible. Delivered. |
| Allianz | We Cover Courage |
| Amazon | Irrisitable. Delivered. |
| American Express | Don’t Live Life Without It. |
| Apple | N/A – Does not use a tagline. |
| Audi | Vorsprung durch technik (Global), Truth In Engineering (US) |
| AXA | Know You Can |
| Banco Santander | Respect Ads Up |
| BMW | The Ultimate Driving Machine |
| Budweiser | This Bud’s For You |
| Burberry | London England |
| Canon | Delighting You Always |
| Cartier | The art of being unique |
| Caterpillar | Let’s Do The Work |
| Chanel | N/A – Does not use a tagline. |
| Cisco | The Bridge To Possible |
| Citi | Welcome What’s Next |
| Coca-Cola | Open Happiness |
| Colgate | Antibacterial Protection for a Healthier Mouth (Colgate Total) |
| Corona | Find Your Beach (Corona Hard Seltzer) |
| Danone | N/A – Does not use a tagline. |
| Dell | Every Little Thing Is Everything |
| DHL | Excellence. Simply Delivered. |
| Dior | N/A – Does not use a tagline. |
| Discovery | Explore Your World |
| Disney | The happiest place on earth. (Disneyland) |
| eBay | Buy it. Sell it. Love it. |
| More together | |
| FedEx | Opportunity / Strength / Miracles. What We Deliver By Delivering |
| Ferrari | N/A – Does not use a tagline. |
| Ford | Go Further |
| General Electric (GE) | Good Things, for Life. |
| Gillette | The Best A Man Can Get |
| Goldman Sachs | You Can Money (Marcus by Goldman Sachs) |
| With A Little Help From Google | |
| Gucci | N/A – Does not use a tagline. |
| H&M | N/A – Does not use a tagline. |
| Harley-Davidson | Screw it, let’s ride. |
| Heineken | Open Your World |
| Hennessy | Never Stop. Never Settle. Since 1765. |
| Hermès | N/A – Does not use a tagline. |
| Hewlett Packard Enterprise | Accelerating Next |
| Honda | From Honda |
| HP | Keep Reinventing |
| HSBC | Together We Thrive |
| Huawei | “It’s In Your Hands”, “Rewrite Possibilities”, or “Reinvent Photography” |
| Hyundai | Better Drives Us |
| IBM | Let’s Put Smart to Work |
| IKEA | N/A – Does not use a tagline. |
| Intel | Experience What’s Inside |
| J.P. Morgan | Make More of What’s Yours |
| Jack Daniel’s | What the Label Doesn’t Tell You, a Sip Will |
| John Deere | Nothing Runs Like a Deere |
| Johnson & Johnson | So Much More (Johnson’s Baby) |
| Kellogg’s | N/A – Does not use a tagline. |
| KFC | It’s Finger Lickin’ Good |
| Kia | Give It Everything |
| L’Oréal Paris | Because You’re Worth It |
| Land Rover | Above & Beyond |
| LEGO | N/A – Does not use a tagline. |
| We’re In It Together | |
| Louis Vuitton | N/A – Does not use a tagline. |
| Mastercard | Start Something Priceless |
| McDonald’s | I’m Lovin’ It (Previous) |
| Mercedes-Benz | The Best or Nothing |
| Microsoft | Empowering Us All |
| MINI | Born To Drive |
| Morgan Stanley | We Are Morgan Stanley |
| NESCAFÉ | It All Starts With a NESCAFÉ |
| Nestlé | Various Taglines. “Water Is Our Life’s Work” (Nestle Waters), “Make, Bake Love” (Toll House) |
| Netflix | N/A – Does not use a tagline. |
| Nike | “Just Do It” and “Sport Changes Everything” |
| Nintendo | “My Way To Play” and “Our Way To Play” (Nintendo Switch) |
| Nissan | Innovation That Excites |
| Oracle | N/A – Does not use a tagline. |
| Pampers | Love The Change |
| Panasonic | A Better Life, a Better World |
| PayPal | PayPal Is New Money |
| Pepsi | That’s What I Like |
| Philips | Innovation and You |
| Porsche | N/A – Does not use a tagline. |
| Prada | N/A – Does not use a tagline. |
| Salesforce.com | We Bring Companies and Customers Together |
| Samsung | Samsung — “Inspire the World, Create the Future” |
| SAP | N/A – Does not use a tagline. |
| Shell | It’s Fuel for Thought (Shell V-Power) |
| Siemens | Ingenuity for Life |
| Sony | N/A – Does not use a tagline. |
| Spotify | Free on Spotify |
| Starbucks | N/A – Does not use a tagline. |
| Tiffany & Co. | “Believe in Dreams” and “Believe in Love” |
| Toyota | Let’s Go Places |
| Uber | Doors Are Always Opening |
| UPS | Every ing for Small Business. And of Course, Shipping. |
| Visa | Everywhere You Want to Be |
| Volkswagen | Drive Bigger |
| Zara | N/A – Does not use a tagline. |
Most brands use it as a final attempt to align the brand with the emotional values of the customer. For example, Harley Davidson’s current tagline, “Screw It, Let’s Ride” speaks to the emotions rebellious motorcycle riders feel when they take their bikes out.
Read Also: Brand Culture
Many brands use their taglines as an opportunity to build or reinforce a brand association. Some examples are Seimens “Ingenuity for Life” and Philips “Innovation and You.” Both brands are trying to create mental links between their brand and the idea of innovation.
Some brands use it to remind customers of their size and scale. For example, the customer wonders if there is any other viable option when John Deere says: “Nothing Runs Like a Deere.”
A few brands use their taglines as the thread that links together TV spots, radio ads, and in-store promotions. For example, MINI’s “Born To Drive” connected with their “Born To Drive Sales Event” that offered limited-time financial incentives to get customers into MINIs.
Quite a few brands do not use taglines at all. Almost all fashion and fragrance brands do not use slogans. Gucci, Louis Vuitton, Prada, and Zara do use simple phrases in their advertisements, but they speak to the theme of the ad and not the brand. They keep it simple and classy and let the feeling of the creative become the brand.
Brands with iconic taglines are no longer using them, instead opting just to have their logo and a trademark piece of audio. McDonald’s is no longer using the iconic “I’m Loving It.” I couldn’t believe it.
How is a Tagline Different from a Slogan?
A tagline and a slogan are both marketing tools used to help promote a brand or product, but there are some key differences between the two.
A tagline is a short phrase or statement that is used to identify or promote a brand or product. It is typically used consistently across different marketing materials, such as advertising campaigns, packaging, and websites. A tagline is often designed to be memorable, and may be used to help differentiate a brand from its competitors.
A slogan, on the other hand, is a catchy phrase or statement that is used in advertising campaigns to promote a product or service. Unlike a tagline, a slogan is often more specific to a particular campaign or product and may change over time. Slogans are typically used in marketing and advertising materials, such as print ads, television commercials, and online banners. You might have gotten an idea about it with the company’s tagline list above.
In summary, while both taglines and slogans are marketing tools used to promote brands and products, a tagline is a more consistent and overarching message used to identify a brand, while a slogan is a specific message used in a particular campaign to promote a product or service.
How Do top Brands use Taglines?
Top brands use taglines in a variety of ways to promote their products or services and to create a strong brand identity. Here are some common ways that top brands use taglines:
Branding: Taglines are often used as a way to quickly convey the brand’s message and personality. A well-crafted tagline can help a brand to stand out in a crowded market and create an emotional connection with consumers.
Advertising: Taglines are frequently used in advertising campaigns to grab the attention of the target audience and create a memorable impression. An effective tagline can make a brand’s message more compelling and engaging.
Differentiation: Taglines can be used to differentiate a brand from its competitors by highlighting its unique selling proposition or value proposition. A well-crafted tagline can help a brand to carve out a distinctive position in the market. You will know more about this in the Companies Tagline List provided by us.
Consistency: Taglines are often used to reinforce the brand’s core message and values across all marketing communications. This helps to create a consistent brand image and build trust with consumers.
Recall: A catchy and memorable tagline can help to improve brand recall and recognition. This can be particularly important in industries where there is a lot of competition and brand loyalty is important.
A great tagline should be a memorable, unique, and simple phrase that effectively communicates the essence of a brand or product while being consistent with the brand’s identity, evocative, and timeless. Here are some key characteristics that make a great tagline:
Memorable: A great tagline should be easy to remember so that it stays with people long after they have seen or heard it.
Unique: A tagline should be distinctive and unique to the brand or product it represents. It should set the brand apart from competitors and communicate a unique selling proposition.
Simple and clear: A great tagline should be easy to understand and communicate a clear message. It should be simple enough that people can understand it and relate to it easily.
Consistent with brand identity: A tagline should be consistent with the brand identity and convey the brand’s personality, values, and tone. Know more about this with the help of the Companies Tagline List provided by us.
Evocative: A great tagline should evoke emotions and associations that are relevant to the brand or product. It should make people feel something and create a strong connection with the brand.
Timeless: A great tagline should be able to stand the test of time and remain relevant and meaningful over the years.
How do I Choose a Slogan for My Business?
Choosing a slogan for your business can be a fun and creative process, but it’s also an important decision as your slogan will be a key element of your brand identity. You can also refer to the company tagline list given here to know more about choosing the business. Here are some steps you can follow to help you choose a slogan for your business:
Define your Brand’s Personality and Values: Before you start brainstorming ideas for your slogan, it’s important to have a clear understanding of your brand’s personality and values. What is your brand’s tone of voice? What values do you want your brand to represent? Your slogan should reflect and reinforce these qualities.
Identify your Target Audience: Your slogan should also resonate with your target audience. Think about who your ideal customer is and what messages will appeal to them. What are their pain points? What motivates them?
Brainstorm Ideas: Once you have a clear understanding of your brand’s personality and values and your target audience, start brainstorming ideas for your slogan. Make a list of words, phrases, and ideas that capture the essence of your brand and would appeal to your target audience.
Make it Memorable: Your slogan should be memorable and catchy, something that people will remember and associate with your brand. Think about some of the most iconic slogans out there – they are often short, snappy, and easy to remember. You can get a clear idea about it with the
Get Feedback: Once you have a list of potential slogans, get feedback from others, such as friends, family, or colleagues. Ask them what they think of the slogans and which ones stand out to them. You can also consider doing some market research to get feedback from your target audience.
Test it Out: Before finalizing your slogan, test it out to see how it resonates with your audience. You can do this through social media polls or surveys. Make sure to also consider any legal or trademark issues before finalizing your slogan.
Bottom Line
Should a smaller brand use a tagline? It is a reasonable question. Big brands like the ones we have been discussing can spend hundreds of millions of dollars to establish their slogans. A small or medium-sized brand is not going to be able to do that.
While you won’t be able to have people from coast to coast singing your brand’s tagline in the shower, you can use it consistently enough to have it be a powerful force in your industry.
Don’t let scale stop you from using a tagline. A slogan that reappears in your email marketing, mailers, brochures, and even on the wall of your location can have the same effect on your niche market as a tagline from a big brand.
Even if you are not advertising, a tagline can be a useful way to tie up all of your marketing with a theme. Linking the way you talk about your product to a motto will force you to carry an idea through and make your brand message far more focused. A brand with a focused message will beat out a brand with scattered messaging every time.
