T-shirts form a critical part of fashion and apparel across the USA. Often considered an indispensable clothing item, people from all backgrounds and age groups wear it, irrespective of season or occasion. T-shirts are comfortable and always maintain a fresh trend.

It has been considered as a perfect strategy that marketers as well as entrepreneurs are determined to have a separate budget for t-shirt marketing. They want to take advantage of people’s liking for these clothing by putting advertisements on them. In this way, people wearing such t-shirts become a walking billboard ad for brands.

• What is T-shirt Marketing?
• Why is T-shirt Marketing Important For Your Business?
• How Can I Attract More Customers To my Online T-Shirt Store?
• How Can I Design a T-shirt For Brand Promotion?
• Are T-shirts Good Advertising?
• What is The Target Market For T-shirts?
• How do I Promote my T-shirt Business on Instagram?
• What Kind of T-shirts Sell The Most?
• How do I Market my T-shirt Company?
• Why Should You Implement T-shirt Marketing For Your Brand Promotion?
• What Are The Benefits of T-shirts?
• How do I Advertise my T-shirt on Facebook?
• How do You Get People to Buy T-shirts?
• How to Promote a Small Business With T-Shirts

What is T-shirt Marketing?

T-shirt marketing is all about selling brands using T-shirts as a means of advertisement. In this method, an advertisement comprising an image, message, or a slogan is printed on T-shirts. When people buy full sleeve t-shirts or other t-shirts and get them as gifts, they tend to wear them very often as casual wear while strolling in markets or other crowded places.

Read Also: 10 Inspiring Designs to Jump Start your T-shirt Printing Business

So, the person wearing a T-shirt with an advertisement printed on it while roaming around becomes part of a brand promotional campaign. We can say that marketers turn people into a walking billboard advertisement under a t-shirt marketing campaign.

Why is T-shirt Marketing Important For Your Business?

1. Market Your Business At A Low Cost

T-shirt marketing is amongst the most affordable tactics for brand promotion. Other marketing means such as TV ads, billboards, newspaper and magazine ads are costly for small businesses.

As compared to these, the cost of creating, producing, printing, and distributing the t-shirt is minuscule. Even a new entrepreneur can adjust the costs of making a t-shirt easily.

There are many ways to reduce further the cost of creating t-shirts for marketing campaigns. You can go to the print-on-demand sites and order the printing of your t-shirt design. The site will not only print it for your campaign but deliver the clothing to customers on your behalf as well.

But to lower your custom t-shirt printing cost, make sure that you choose only up to three colors to create your t-shirts. Also, note that a simple design will be less costly to print as compared to a cluttered and detailed design.

2. Long-Lasting Promotional Material

Billboards will be taken down, newspapers are recycled, radio and TV spots are for a brief period of a few seconds. This implies that you need to spend more on more advertisements. Now compare this with the t-shirt custom marketing duration.

T-shirts are the apparel that people like to wear for many months. This means that they will carry your brand logo, icon, and message for a long time on their chest. You do not have to recreate another t-shirt every time to promote your business.

However, you should opt for branded t-shirts if you want the campaign to last for months. This is because people like to wear high-quality fabric when they buy custom hoodies or t-shirts or get it as a gift.

3. Improve Your Brand Recognition

One of the biggest advantages of t-shirt marketing is that it helps build solid brand recognition. When the target audience wears your t-shirts they display your company logo and its brand colors and elements to others. So, a person who moves around in a public place wearing a t-shirt with your brand logo catches thousands of eyeballs daily.

Since t-shirts are worn for months, people continue to see your brand logo for a long time. This consistent brand visibility, in turn, helps them recognize your brand immediately.

The main reason for t-shirts helping build brand recognition is their visual appeal. Studies have pointed out that the human brain processes visuals 60,000 times faster than text. Additionally, it has been proved that text content with visuals attracts 94% more total views.

Considering this, if your t-shirt design has a professionally designed logo plus a catchy tagline, it will help even more in visually stimulating your target audience. In turn, this will go a long way in increasing brand recognition.

But promote your products or services using high quality branded t-shirts. People like to use and remember products more for their great quality. With branded and custom tee shirts you can further improve recognition of your brand.

4. Ensure Brand Loyalty

Customers’ loyalty is important for the consistent growth of a business. T-shirt marketing is a great tool when it comes to making customers loyal to your business. This is because people wear t-shirts and feel apparel closely.

These clothing has become part of their life for at least a few months. During these days, they are in touch with your brand as they are wearing your logo also with the shirt.

Such closeness with your brand makes people think of your business more often. Consequently, they return to your brand for repeat purchasing of products or services.

As a tactic to improve loyalty, give them t-shirts as a gift. People get a positive feeling for brands when they receive gifts from a company.

5. Build a Sense of Community

How about starting your t-shirt marketing from your own house, which means your company? Make your employees wear your company’s t-shirts with its logo. As your employees come wearing shirts from their homes all along the long route, they promote your brand.

But most importantly, by wearing the same t-shirt, your employees develop a sense of community. This creates a closer bond and workplace professional relationship amongst your employees.

How Can I Attract More Customers To my Online T-Shirt Store?

Did you know the custom t-shirt printing industry is set to cross USD 10 billion by 2025, globally? That is not surprising given how easy it is to source t-shirt materials and to customize the same using a dynamic t-shirt design software.

Therefore, if you have launched your online t-shirt store that offers customization options, but are unable to maximize your profits, you have to come to the right place.

We will now share five awesome marketing hacks which will help you beat the branded competition and get an increasing number of consumers flocking to your online store:

1. Identify your target audience first.

Because t-shirts are such universal items of clothing, you must try to find a niche that defines your online store. To do that, the first thing to do is to ask yourself: what types of customers do you want to attract to your store?

Do market research and analyze your competition. If there is an audience that hasn’t been tapped into yet, then use that to your advantage.

Instead of catering to all types of customers, select one niche, and promote your offerings to them. For instance, if your target customer base is college students, then you can focus on selling t-shirts from wholesale platforms like Alldayshirts with college logos, slogans, and mascots on them.

Catering to a specific audience also has another advantage: you can establish yourself as the brand that sells college t-shirts. And that becomes your niche.

2. Use social media marketing to sell your brand.

Social media is an excellent medium for new business owners to generate interest and create awareness about their brand and offerings. Not only that, it is cost-effective and straightforward too.

A Statista report shows that nearly two billion people across the globe shopped online in 2019. And social media is a massive contributor to the eCommerce digital penetration.

Therefore, the main benefit of social media marketing is the creation of brand awareness among your networks. Additionally, it gives you a platform to generate ideas with the help of the target audience and vendors in your system.

For example, you can create a poll on Twitter or Facebook for t-shirt designs and ask your followers to vote on the best plan. Upload the design with the highest number of votes on your t-shirt design tool.

Consumers that participated in your poll will most definitely come on your website to order a t-shirt with that design. Thus, such activities will help you get more sales.

3. Go local before you go global.

You cannot expect to establish a global online t-shirt store overnight. It is a process that will take time, effort, and some effective marketing. As someone who is starting, you can first look in your local community.

As mentioned earlier, t-shirts are universal and can be applicable in many places. It could be as simple as a group of club-going senior citizens. Design t-shirts for them and donate to them. Get their opinion on the t-shirt design, material, and so on. You can also give them a demo of the t-shirt designer software you have for your customers.

As you do this, you get a more precise idea of the kind of customers you want to serve. That is why your local community is an excellent place to start before you go all-in with establishing your business. Moreover, if your focus group likes your offerings, they can promote your business further via word-of-mouth. And there’s nothing better than free publicity.

4. Offer discounts for better sales.

As consumers, it is difficult to resist a product that can be customized using an online t-shirt design software at a lower price than usual. Who doesn’t love a good discount? Running flash sales for or distributing coupons on your online store and social media is a great way to create a sense of urgency in your customers.

That makes it a viable marketing strategy to attract more visitors to the website and expand your customer base. Another great reason to offer discounts is to clear off your stock that hasn’t sold in a long time. As a business, you need to move forward, and one way to do so is by clearing your old stock to make way for new ones.

5. Remember to choose your design strategy.

While you must create designs that are liked by your customers, sometimes, it does good to give that power to your customers. Personalization is an effective way to stand out from all the other competitors and create a unique brand value for your business.

Besides, by allowing your customers to use custom t-shirt design software solutions for creating their t-shirt designs, you provide them more latitude to create precisely what they want.

And with a t-shirt design tool, they can add pictures, quotes, photos, and more on the t-shirts. That is not only an excellent strategy for boosting brand awareness but also improving sales.

How Can I Design a T-shirt For Brand Promotion?

Like many business owners, you should also think about launching a T-shirt marketing campaign to promote your upcoming brand. If so, then you need to plan your campaign to get the maximum results carefully.

1. Know Your Market Niche Well

First, research the market to find out which niche is profitable. For instance, fitness merchandise may be popular among young people in your locality. In that case, fitness merch t-shirts may be your niche.

So, research the market extensively to know which niche you should be targeting more often. After all, you will be spending a lot of your time and money on creating T-shirts. You can then concentrate more on creating t-shirts for people in that niche.

2. Pinpoint Your Target Customer

Who is the ideal customer of your t-shirts? Answer that question precisely. For instance, according to a study, women wear a branded t-shirt more in public than men. In that case, if you are targeting women, prefer creating branded t-shirts.

3. Use Colors Carefully

The success of your t-shirt marketing campaign will depend a lot on how appealing the colors, typefaces, etc elements are to the people.

Once you know your niche and target customers, pick the elements to appease them and not yourself. For instance, younger customers like bright and bold colors, and typefaces, etc elements. Older people, however, generally prefer conventional, subtle and quiet elements.

Are T-shirts Good Advertising?

Promotional t-shirts are a great tool to attract interest and build a customer base. And it doesn’t take much on your part.

The rules are simple: set-up some giveaway that will draw attention, and include one of your promotional t-shirts in every prize. People like free stuff, so that alone will attract contenders. But you can go bigger with a more valuable prize appropriate to your target audience–just include the shirt as well.

Every shirt won is a shirt worn, and that increases marketing significantly.

The most important piece you have to factor in for this campaign is the design and appeal of the promotional t-shirts. To get the most bang for your buck, you’ll need to have fresh, trendy logo to ensure your shirts get seen by potential customer’s eyes.

Holding a promotional contest can generate new customers.
Promotional t-shirts take that a step further by increasing the marketing awareness of your brand.

Let’s take a look at the top five benefits of giving away custom t-shirts with your company’s brand on them.

Return Customers

The first people you’re going to really impress with this promotional campaign are the winners of the shirts!
The harder the contest, the more feeling of success and achievement you’ll bring to these loyal customers. They’ll remember the satisfaction they felt and associate that memory and feeling with your brand.

Now you have an ally on your side. Every time they wear their t-shirt with your logo on it, they become a spokesperson for your brand.

Impress your contest winners with a well-designed shirt and an engaging contest. They’ll then become lifelong brand ambassadors for your company. For free!

Free Advertising

That’s the beauty of promotional t-shirts.
Every time a person adorns one of your shirts, they’re representing your label to the world. Whoever they come across in the streets, or on their day-to-day activities.

That would include…strolling through Central Park, watching the game at Dodger’s Stadium, hitting up the casino strips of Las Vegas, dancing the night away in Miami. See how easy that is to draw attention?

And that’s not even talking about social media! There are currently 800 million active users on Instagram alone, and that’s just one of many social media platforms.

That’s free advertising every time one of your brand ambassadors posts a selfie or shares a video wearing one of your promotional t-shirts. That then gets seen by all of their followers and fans, as well as everyone else browsing online.

And all you did was give them a t-shirt.

Conversation Starter

Let’s take a closer look at those brand ambassadors of yours.
You’ve just given them one of your promotional t-shirts in some sort of contest or giveaway. Now, in part, they represent your company. To anyone who asks, they’ll share what they have to say about your brand.

You’ll want to make sure that they do this in a positive way, right?

There are two, simple ways to do this:

Make the t-shirt appealing and stand out
Have the contest be rewarding and memorable
And both methods will continue to reward you and your business every time someone wears your shirt.

A cool, light-up shirt is going to get recognized and pique curiosity by itself. That will engage passersby to become inquisitive about the shirt and question the wearer about the logo on it. Your logo.

You’ll want to craft a challenging contest appropriate to your audience base. Your shirt-wearing ambassador will then have more to share with the inquisitive passerby. A memorable story that they can impart with a positive influence on your brand.

Now you’ve got the loyalty of your t-shirt wearer spreading to others.

Brand Association

Let’s take a look at your audience base.
These are the core group of people you’ll have on your side, wearing one of your t-shirts. The first people they’re likely to wear their t-shirts around is their friends and family.

These also happen to the people most likely to also be interested in your brand, either for your business services or products.

You’ll want to really focus in on your target demographics when creating this promotion. Do some research on how to most engage your audience, while giving them some sense of accomplishment. For example:

If you’re a game development company, host an in-game event with a challenge for the best players to compete in
For the mom-and-pop businesses out there, everyone love’s an old-fashioned game of “how many jelly beans are in this jar?”
For the sporting crowd or concert goers, a t-shirt blaster is always a crowd-pleaser
And that’s only on the competitive side of the spectrum. Custom t-shirts are great for large events, as well. Like marathons or trade-shows.

Focus in on your audience and you’ll find the best brand ambassadors for your business.

Round-the-Clock Promotion

Let’s not forget you!
The great thing about having a t-shirt with your business’ logo on it as that you get to wear it proudly.

Everywhere you go, you’ll get the benefit and satisfaction of representing your company. Wear it on the airplane, out to your workout sessions, off to your child’s school events. Anywhere, anytime.

You get to partake in being an ambassador for your business, promoting everytime you wear your shirt.

No one can market your business better than you.

What is The Target Market For T-shirts?

Who is your company’s target market? Is it college students? Businesses? Moms? Churches? Sports teams?
If you’re not sure, it’s time to find out. Each of these groups might have slightly different needs and pain points. For example, sports teams are going to need bulk orders filled several times per year, but a business might give you a steady stream of orders.

You can get meaningful information about your target audience by researching them online. Check out their website and social media pages. Better yet, ask them what they want and need the most. Here are a few ways you can do the audience analysis:

• Conduct customer surveys
• Study your social media statistics such as Facebook or Twitter
• Join relevant social media groups or niche forums
• Pay attention to questions on Quora

Once you have this information, you can translate this into a unique product offering that will suit the needs of each of your target audiences. This will also influence how to market to these groups.

How do I Promote my T-shirt Business on Instagram?

If Instagram is a prominent platform for your community, follow this a list of helpful tips to help you maximize your promotion and increase t-shirt sales.

Create a Promotion Calendar

The easiest way to manage the promotion of your campaign is to create a Promotion Calendar. Layout the dates throughout the length of your campaign that you want to promote, and prepare images and captions for each. Don’t know how to create your promotion calendar?

Prepare Engaging Visuals

Instagram is a visual social platform, and thus, you’ll need a varied collection of rockin’ images of your t-shirts to use in your promotions. We highly recommend ordering shirts ahead of the start of your campaign so you can take some photos of your shirts to use when promoting.

With Bonfire Supply, you can order as few as 1 shirt so that you can have a real tee to photograph. Also, it’s proven that photos of real people wearing products end up selling more shirts than photos of a shirt laying on a surface, so enlist some volunteers to be models for your apparel.

Pick a Unique Hashtag

While hashtags can sometimes feel trite, when used correctly they can actually be an incredibly powerful tool. By choosing a completely unique hashtag that’s easy to remember and connects to your campaign or cause, you can collect all of the posts about your campaign all in one place.

Use your chosen hashtag in the caption of your photos so others can click the link to find other posts related to the campaign, from you, and other supporters of your cause. It also becomes a great way to keep track of photos your supporters post when rocking their tees, but we’ll get into that later.

Make the URL Clickable

Instagram doesn’t permit you to add clickable links to your captions, and they also have copy/paste abilities on lockdown. So, to ensure your followers can actually access your campaign easily, make sure you put the URL to your campaign in your Instagram profile.

You can make changes to the link in your profile by clicking the option to “Edit Profile”. In your photo captions, just tell interested buyers that they can find the link to purchase a shirt in your profile.

Minimize Linking

If you typically use tools like Linktree to link to multiple things at once via your Instagram profile, we highly recommend replacing that link with the Bonfire campaign link for the life of your campaign.

When you are selling shirts, you want to minimize the effort, clicks, and page-loads it takes for someone to get to the campaign page to checkout, and Linktree adds a barrier to your potential buyers. So, by having the direct link in your Instagram profile, you get prospective buyers to your campaign page in just one click.

Vary Your Content

Think strategically about what you talk about in each post. You don’t want to become a broken record. Once people start seeing the same appeal in their feed over and over, interest turns to eye rolls. By varying the images and content matter you share in each post, you’ll keep your potential supporters engaged through the length of your promotion.

Make sure you have a collection of awesome Instagram-worthy photos of your shirt and vary the style of the photos so that your community doesn’t scroll past your post because it’s the same image they’ve seen 3 times that week.

Post on Instagram Stories

Another way to diversify your content is alternating between Instagram posts and Stories. Because of Instagram’s new algorithms, not everyone will see your posts about your campaign. Instagram stories are a great way to break through the noise of an Instagram feed since it’s at the very top of the feed.

It’s also been found that hopping on an Instagram Story video to explain a bit about the campaign and show off the shirt sometimes even converts to more sales than an Instagram post.

Ask Your Followers for Photos

One of the benefits of promoting your campaign on Instagram is that there’s natural virality built into the platform. During the promotion of your campaign, you’ll likely find that some of your bought-in supporters will share about the shirt with their own followers by using one of Instagram’s sharing features.

But, the greatest benefit of promoting on Instagram is asking your community to post photos of themselves rocking your tee once it arrives! This will create even more excitement and a sense of community amongst your followers. And it will also create demand for a relaunch of your campaign for those who missed out on purchasing the first time.

The easiest way to collect images of your community rocking their new tees is to ask your buyers to either tag you in the photos or use your unique hashtag when posting.

What Kind of T-shirts Sell The Most?

You don’t need some elaborate font or layout or complicated picture. Simple will always win out against overly complicated. The BEST designs are balanced and bold. Let the shirt be loud. Use large font always so people do not have to walk up on the person wearing it to read what it says. Unless that’s the point of the shirt.

Black shirts make the most money, hands-down. People love wearing black because it goes with everything, it does not get dirty and it is the most neutral color for anyone’s closet. Most people wear black. Light-colored shirts do not sell well, and white shirts sell the least.

Make sure there’s enough contrast on your t-shirt between color of the shirt itself and the ink you use. If you stick to the rule of light on dark, and dark on light, you’ll be good.

How do I Market my T-shirt Company?

1. Create a Blog

If you’re selling t-shirts online, it’s a given that you already have an eCommerce website. But, you’ll need something more to set yourself apart and score well with the search engines. By “more” we’re referring to setting up a blog.

Blogging is a tool that can help your business build and expand its brand as well as bring an untold number of visitors to your website. And it’s simple and cost-effective to get started.
You should already own a domain, so you can install WordPress in a separate directory. An example would be www.yoursite.com/blog.
Even if you don’t already have a domain, you can set all of this up at a fairly low cost:

• Domain cost – roughly $10 per year
• Shared hosting – average cost is $3 – $10 per month
• A premium theme – average cost is roughly $57
• Premium plugins – about $200 per year for 2-3 plugins

At the most basic level, for a high-performing WordPress site, your budget should be about $4 – $35 per month. And this is before we start looking at other things like paying for content and managing social media or email lists. Keep reading.

3. Post Engaging Content

When it comes to what you post on your blog, it shouldn’t be just anything that comes to mind. Your content should be engaging and helpful to your audience. Do some keyword research so that you can strategically customize your content and include phrases that people are entering into their Google searches.

You may find that being a blogger just isn’t for you, and that’s ok. You can hire a professional content writer for an average of $29 per hour to get quality content written for your page.

Aside from articles, you can also include videos and infographics that are relevant to your audience. Video reviews of different t-shirt styles can give a better overview than just images. Having this available can dramatically increase your conversions.

4. Leverage Social Media

You can continue to build relationships with current and potential customers through social media. Not only is social media an incredibly important way to get eyes on your brand, but it’s also cost-effective since it’s free to join and participate in any of the major platforms like Facebook, Instagram, and Twitter.

Set up your social media profiles and ensure that they are branded consistently. This means that you have the same logo uploaded, a similar business description, and integrate with your website.

You can share some of the content that you post on your website and blog, but you want to focus most of your efforts on engaging other users in a variety of ways. You can participate in conversations, answer questions, and encourage user-generated content.

User-generated content is content that you don’t produce – and it’s a game-changer. According to Stackla, consumers find this type of content nearly 10x more impactful than influencer content when making a purchasing decision.

Get photos and videos of other people wearing your t-shirts in action. Invite users of your products to write testimonials or create contests to encourage user-generated content.

5. Build a List

Email marketing remains one of the most effective ways to drive sales for your business. When you start building a list through your website, blog, or social media page, this is something that you can continue to cultivate with the right strategy and tools.
Fortunately, it’s also dirt cheap.

You can run an email marketing campaign for free with MailChimp as long as your list is smaller than 2,000 names and you limit the number of emails you send monthly. In addition, you can personalize your t-shirt marketing efforts with list segmentation although you are on the free version. If you want to expand your efforts, you can pay for an upgraded subscription service with the same company or shop around for a better deal.

6. Give Discounts to Customers

Who doesn’t love a sale or discount? When it comes to online shopping, everyone digs to get some money off of their purchase. This could be just the incentive that turns a lurker into a buyer.

You can offer deals through your email marketing campaign so that people on your list feel like they’re getting an exclusive offer. You can do the same thing with social media followers. In the alternative, you can have random discount codes that show up at the top of your website, prompting return traffic.

Beyond just offering a percentage off on your products, there are other ways to give discounts to customers:

• Buy 3 shirts, get 1 Free
• Free standard shipping over $25
• Free gift over $50
• Set up a rewards club

7. Reach Out Locally

Everyone wants to be a global company and a household name like “Life is Good,” but that doesn’t happen overnight. One of the secrets to business success is taking a look at how you can reach your local market first, and then expand from there.

Design t-shirts for a local sports team, hospital, or charity group and get to know your customers. As you impress them with the quality of your products and services, you’ll find that word-of-mouth advertising is going to bring in new and bigger clients.

Why Should You Implement T-shirt Marketing For Your Brand Promotion?

T-shirts are a really effective way to market your brand. Whether it be your team, friends, or customers wearing your company tee’s, they provide a direct marketing tool with the potential to reach a large audience of potential customers or users. Here are just a few of the reasons we love t-shirts as marketing tools.

1. They provide a cost-effective way to spread a marketing campaign.

Are you building a marketing campaign right now? T-shirts are basically walking “billboards.” Imagine if your marketing campaign was walking the streets, around the office, running the treadmill at the gym, and sitting at the coffee shop nearby. Printing t-shirts in bulk is a cost-effective, fast, and strategic way to get your campaign out there.

2. Looking for new talent? Here’s a way to recruit new hires.

Seeing the same branded t-shirts around can help to make a brand stick-out in your head. New hires can begin to recognize your brand, and even receive a “first impression” run-in with your company, maybe whilst sparking up a chat with a current employee out of curiosity.

3. Plus, they build company culture within too.

Not only are they are a great way to promote your company around town, but t-shirts can help bond your team and inspire your company culture within closed doors. Team unity and a sense of being part of the whole is so important for building a happy workplace.

4. Not only is this an “easy” tool to use (just wear it!), it’s something that probably won’t end up in the bin after you hand it off.

We’ve all been to events where we’re given a load of pens, some pieces of paper, and some random other bits we throw in the bin after we leave. But t-shirts are something everybody uses (at the very least, to go to the gym or sleep). You can use this risk-free method to make sure your gift isn’t tossed away after all the effort.

5. T-shirts will outlast any interaction you have with a potential customer or the length of your campaign.

Lastly, we all know that marketing is a constant endeavour. The great thing about t-shirts is if you make them as part of a campaign, they’ll outlast the campaign period and continue to be effective marketing tools. Or, if you give them out at a conference or to a potential customer, they’ll outlast that interaction and be a constant reminder of their first impression of your company.

What Are The Benefits of T-shirts?

Today, you can find t-shirts in all materials, colors, and designs. They are also comfortable and simple to wear. It doesn’t matter what type of t-shirt you choose, polo t-shirt, military-style t-shirt, vintage t-shirts, or something else; you will find they are fun and comfortable to wear.

Because of these facts, there are even businesses that have made t-shirts the company uniform. Keep reading to learn about the specific benefits of making t-shirts part of your daily attire.

Easy to Wear

T-shirts are easy to put on and off, making them a great option for adults and kids. Also, for women, pairing a t-shirt with a skirt, trousers, or jeans is possible, and you can make a great fashion statement. For the guys, wearing a t-shirt with any bottoms – shorts, trousers, jeans, etc. – is always a great look.

Save Time

Since t-shirts are simple to wear, they will save you both time and effort. If you are going to work, wearing a t-shirt and then changing when you arrived would be a fast and easy process. Since a t-shirt is so easy to wear and change, it can help you save time and give you more time for other parts of your routine.

Comfortable

When it comes to comfortable clothing, there’s nothing that beats a t-shirt. Regardless of the fabric, design, or color, it will be comfortable when you put a t-shirt on. You can also wear t-shirts for countless activities, including working out, spending time with friends, hiking, and more.

Spread Awareness or a Message

It is possible to find t-shirts with virtually anything printed on them today. If you can’t, you can have a t-shirt custom printed with your message or cause. When you wear this type of shirt, you are spreading awareness about a certain topic and sharing knowledge. Because of this, t-shirts are a popular part of any awareness program.

Show Patriotism or Respect

If you choose to wear a military t-shirt, you can honor the country’s heroes and show your patriotism. With military t-shirts, you can find options for all branches of the military. Wearing this is a great way to say “thank you” to these brave men and women, too.

Affordable

Compared to other clothing options, t-shirts are much more affordable. Because of this, you can purchase several without spending too much.

As you can see, the t-shirt is a versatile piece of clothing that everyone – regardless of gender or age – should have several of. You will find that once you find a favorite t-shirt, you will want to order a few. This makes getting dressed easy, comfortable, and affordable.

How do I Advertise my T-shirt on Facebook?

1. Photo posts are still the best ROI type of ads for shirts

There are two main types of posts you can/should make as a Teespring seller; link posts and photo posts. When advertising individual shirts you should always use a photo post. I recommend a photo size of 1200 x 1650 pixels. You can also add a call-to-action (i.e. “order now”) at the bottom or top of the photo since the overall size of the image is larger.

• Photo posts are different because when you click them, a “theater” opens up on Facebook to make the image larger. The user then has to click a link in the post text area  (as I’ve described in tip number 2) if they want to navigate to the landing page. Photo posts require a two-step (two clicks) process for users to get to your Teespring listing.
• Link posts require one step (click) to get to the landing page (i.e. Teespring product page). When a user clicks the link image they’re taken directly to the website.

Even though photo posts require an extra step from shoppers, they seem to work the best when it comes to generating more impressions, clicks, shares, etc. from your target audience. After you create either of these post types on Facebook, you can then pick the ad objective like PPE, Website Conversion, Lead Ad, Click To Website, etc.

2. Keep your post text short and sweet

Posts should have 3 short lines of text; I personally put a blank line in-between each of them for readability. This is how I organize my text:

Line 1: Question or statement to stop the user from scrolling in their Newsfeed

Line 2: Blank

Line 3: Click Here –> Link to Teespring listing

Line 4: Blank

Line 5: Ask them to do something social like: Tag another “X” you know now! (fill in with biker, pitt mom, soccer dad, etc.—whoever the audience is designed for.)

Keep in mind it’s good practice to add variables to your links because they can help you differentiate which ads are driving which conversions.

3. Use comments to draw attention to your product URL

It’s good practice to keep your listing URL front and center—after all, the whole point of the ad is to get your audience to convert.  Try the following on your photo post; first, comment on the post with your variable link, then reply twice to the comment and paste the same link.

Then like all 3 comments. This will force the comment to stay at the top of your post—making it easily accessible to people viewing your photo ad.

4. Choose the right objective for t-shirt ads

When creating a photo post ad, I would always recommend choosing “Website Conversion” as the ad objective. Of course, there are a few layers…but “Add To Cart” and/or “Purchase” objectives seem to work the best for me.

5. Look at ads from Facebook’s point of view

At the end of the day, Facebook’s main concern is NOT if your ad is generating sales or not.  Their main concern is their user’s experience. They know if they repeatedly let bad content into the Newsfeed, the user will eventually leave Facebook.  If that happens, both Facebook and advertisers lose out.

There are specific guidelines you should be aware of (to avoid ad violations), but often internet marketers need to push the envelop to get noticed. The trick is to walk this line without crossing over it.

Also, keep in mind that Facebook constantly changes where this “line” is…and you can fully expect them to keep changing it to preserve their user experience across all of Facebook. Remember to keep your ear to the ground and pay attention to how your ads perform to ensure they’re fully optimized for conversions.

How do You Get People to Buy T-shirts?

Selling T-Shirts online is a great business and can be a lot of fun. It can also be very lucrative and rewarding if promoted properly. In a sea of thousands of online t-shirt stores, you have to find a way to stand out.

Starting a t-shirt company from scratch can be a daunting task, but we are here and happy to help!

1. Identify Your Target Market

Your designs have a voice, whether you realize it or not. Figure out what kind of people gravitate towards your designs or figure out who you want to sell to, and design for them. You might have a very wide target market, or you may have a very specific niche. Whatever the case, if you can identify them you can market to them more effectively.

2. Build Your Brand

Establishing your brand’s identity is very important. Successful branding creates an experience around the brand and the products. It should fit together seamlessly and maintain consistency. Your brand identity should also reflect and speak to your target market. Your brand should have a voice. Think about what it will say about your products.

After you are confident about your branding vision, make it a reality by branding your products! Hang tags, stickers, pack-ins, neck labels, and packaging can all help complete your branding vision.

3. Set Your Shop Up For Success

When it comes to your shop setup, looks do matter. You want to make sure your shop is clean, well organized, well designed, and reflects the overall theme and feeling of your brand. A poorly designed shop will send people running for hills. Whether you like it or not, your shop reflects your brand. If your shop looks outdated, disorganized, and poorly designed, so will you.

4. Sales & Promotions

Everybody loves to feel like they are getting deal. Creating and promoting sales can be a great way to draw in new customers, or get that person that’s been on the fence to finally buy. Just do your math and make sure the sale you want to do is feasible for you financially.

Sale Examples:

• Spend More, Save More: 10% off 1 item, 20% off 2 items, 30% off 3 items
• Free Standard Shipping
• Buy 4 Shirts, Get 1 Free
• Free Gift With Order over $30

5. Be Social

Create accounts for your brand on Facebook, Instagram, Twitter, Pinterest, and anything else you feel comfortable maintaining. Social networks are a great way to get the word out about your brand, promote your products, and keep people updated.

Post photos of new designs, ask for people’s feedback, connect with your customers. It takes a while for anyone to build up these accounts, so don’t feel discouraged if it’s slow to start. Just keep with it and post meaningful content with your target market in mind.

6. Contests & Giveaways

Holding contests or giveaways can be a great way to reach new people and keep your current customers engaged. The more value you can provide to people, the more interested they will be in your brand.

For example, you can do a giveaway on Facebook after you hit [x] amount of likes, or set up a contest people can enter by liking your page. Contests and giveaways bring new people to your pages and get them to engage with your brand!

7. Reach Out To Influencers

A great way to get the word out about your brand is to reach out to the opinion leaders in your market. If you can get popular bloggers, Youtubers, or relevant credible sites to feature or mention your products, that reach goes a long way! But don’t just approach them expecting them to do you a favor. You will get a further through the door if you can offer up some mutually beneficial situation.

8. Create Content

Creative and unique content can drive traffic to your store. Value isn’t just monetary, it can be intellectual too! Write about things you think your target market will find useful, helpful, or entertaining. Good content can also promote you brand identity and give you a sense of legitimacy. It also helps with SEO!

9. Let Your Personality & Passion Shine Through

People buy from people. Let your personality shine through in your designs and your marketing. Passion is energy, and if you let people see your passion, they will feel that energy and get excited too.

T-shirts reflect people’s personalities. If you are passionate about your designs, odds are people just like you will be too.

How to Promote a Small Business With T-Shirts

Screened t-shirts with your company name and logo give you a way to promote your small business on a budget. If you sell more than one product or service, you can even create different t-shirts, with each featuring a specific product or service to encourage prospects to seek more information.

The key to successfully using t-shirts for promoting your business is encouraging people to wear them as much as possible so you get as many people to see your company name as possible.

Dress Staff in T-Shirts

Provide your staff with t-shirts with your company name and logo prominently displayed on both the front and back. Include your website address if it plays a vital role in your marketing efforts. Then, ask your staff to wear them at work and at any events you sponsor, such as Little League games.

If you hire a few people to hand out fliers on the sidewalk to get people into your store, supply them with t-shirts to wear to improve your branding efforts.

Hold a Contest

If you’re a brand new business or simply want to change your logo, hold a t-shirt design contest. Encourage people from your target market, in particular, to participate. Offer a prize related to your business, such as a free product or service.

Read Also: Earn A Living As A Ticket Broker

Use the contest to engage the local media and get free publicity. Make an announcement on your website and social media networking pages about the event. Then, once you choose a winner, announce and show off the new logo by printing up t-shirts and handing them out.

Announce the winner to the local press, post on your social media sites and update your website with the news to get the utmost mileage out of the contest.

Head to Tradeshows

Tradeshows that don’t require business attire give you a way to get your name out there on the tradeshow floor with t-shirts. If you rent a booth at a tradeshow, wearing t-shirts with your branding is a no-brainer. Even if you only attend and do not rent a booth, make sure you and any attendees from your company wear your branded t-shirts.

This helps you and your team build familiarity with your company, when you meet with companies exhibiting at the tradeshow. You can even send a t-shirt to any promising contacts you talked with to remind them that you would like to talk further about what your company offers.

Sponsor an Event

When your company sponsors an event where your target market is likely to hear about your philanthropic efforts, create t-shirts to hand out to participants in the event.

For instance, if you sponsor a local charity 3K run to raise money for a non-profit organization, hand out t-shirts with your name and logo to runners and helpers involved in the effort as a thank you for participating. This gives you even more promotional power each time one of these people wears the shirt in public.

Summary

T-shirt marketing is amongst the most effective and result-oriented tactics for brand promotion. With this marketing method, you can ensure better brand visibility, brand recognition, and customer loyalty.

Your conversion rate also goes higher when people get t-shirts as gifts and feel emotionally connected with your brand. There are a host of other advantages why you should opt for this type of marketing.