There is no better time to start nurturing an online course than now, this is because all odds are in favor of those leveraging on online space. There is a comprehensive list of online courses available for students at different levels, all the more reasons you need to stand out if you want to create a profitable online course.
Gone are the days when you could just ‘promise’ your prospects that you are worth investing in – now you have to PROVE it. And there is no better way of demonstrating your expertise than by creating an online course to sell.
By teaching your topic, you are leaving no shadow of a doubt that you know what you’re talking about, you’re good at what you do, and you are an expert in your field.
The online course is now as essential to any entrepreneur, expert or thought leader’s toolbox, as a website and business card.
One of the fastest and most impactful ways to get your knowledge out to a global marketplace, making a bigger impact and making more money, is to download that knowledge lying dormant in your brain and turn it into a lead-generating, money-making, impact-creating online course.
- How do I Create a Course to Sell a Website?
- Which Course is Best for Making Website?
- How do you Make an Online Course Successful?
- Is Selling Online Courses Profitable?
- Can I Sell Udemy Courses on my Website?
- How Much Does a Web Developer Course Cost?
- How Long Does it Take to Create an Online Course?
- What are the Detailed Steps to Create an Online Course?
- How can I Create an Online Course for Free?
- How Much can you Make Selling Courses?
How do I Create a Course to Sell a Website?
You can follow the below-mentioned steps to create and sell courses on your website:
1. Discover What You Are Passionate To Teach The World
This is the first step on the right path if you desire to create a profitable online course. Just like in the business world where you have to choose or streamline your industry, you need to find a burning passion within you and pen down what you are interested in teaching others.
Read Also: Content Monetization Strategies for 2023
This must be self-thought, not something you read in a book or get from others. It could be a long-time passion you have been nurturing, it could also emanate from your years of study or experience in life.
Basically, what you are passionate to teach the world must be something you have deep knowledge about. Imagine a historian creating an online course for engineering students, it will not last, will it? So, you need to choose an area of interest that aligns with your personality, discipline, and experience.
2. Find A Perfect Idea For Your Online Course
When planning to create a profitable online course, it is essential you have a perfect idea that has high market demand. This second stage is what we call ideation and it is crucial to the success of an online course.
Seeking a perfect idea might require that you study similar online courses, talk to online educators, and have multiple test runs on how your idea will run. This is a one-off step, many people make several trails before getting an idea that suits their goal best. When cooking a perfect idea, you should also factor in your past experiences, your talents, and other values that will birth a perfect idea.
3. Research The Market And Know Your Competitors
It takes a lot of work to create a profitable online course, just like any other business you want to set up, creating an online course requires deep thoughts, in-depth research, and strategic planning, among others. One of the most important things to do is to research the market, identify who your competitors are, and know what you can do better.
4. Strategize On How To Execute Your Idea
This is another important area many people miss out on when planning an online course. You see many educators skip the part of strategic planning and run off to sourcing funds for their course and end up not making meaning out of it.
You cannot just jump into the online education market because you have an idea, rather you need to check how well your idea fits market demands. Strategizing might entail that you do a market survey and see how well your idea will fly.
Ask your target students questions, and know what they feel about the present online courses and things that can make them better. Be strategic, this is crucial to how well you will stand aloof of market competition.
5. Create Engaging Course Content And Appealing Learning Outcomes
Having engaging course content for your online course is good, but having excellent learning outcomes is better. You must have a perfect blend of course content and learning outcomes to attract the right audience and have a profitable course. Students are more eager to pay for a course when they are sure of the value they will get and how much better they will become at the end of the learning period.
6. Have An Interesting Course/Lecture Delivery Technique
No one will pay for a boring or unengaging online course. Online education is different from physical learning where students can see the non-verbal communication of the tutor. For your online course, you should consider incorporating videos, class activities, animations, and other audiovisuals to keep your class alive. Establishing a community is another active way to keep students engaged and strengthen their bonds.
7. Set Income Goals/Fix Price For Your Online Course
Since you are entering the market with an entrepreneurship mind, it is vital you set revenue and income goals for yourself.
Who is the target audience you want to reach? How do you intend to reach them? What price will they pay for the value you are offering? How much do you intend to generate from the course? What are the selling points of your course? What extra thing are you bringing into the course? These are some of the questions you need to answer when setting income and revenue goals for your online course.
8. Blow Your Own Trumpet
This is the last but most important step. You need to blow your own trumpet by creating sales pages for your online course. You can do paid adverts, hire affiliate markets, advertise on social media, offer learning discounts, do free short courses, and many others.
Once you are able to execute all of these steps, you need to get started! Launch your online course and hit the ground running.
Which Course is Best for Making Website?
Web development is the process of building and maintenance of websites and web applications. Web development has a wide scope and applications in this technological era. Here, we have selected the best web development courses online for beginners who want to learn web development from scratch.
We have also identified courses geared for intermediate and expert professionals who want to upskill and advance their careers in web development. These web development courses are offered by top online learning websites like Udemy, LinkedIn, Coursera, edX, Udacity, and more.
Course | Workload | In Brief |
1. CS50’s Web Programming with Python and JavaScript (Harvard) | 25 hours | Rich, detailed, well-built, and intermediate level with free certificate |
2. HTML, CSS, and Javascript for Web Developers (Johns Hopkins) | 40 hours | Great for understanding the concepts as well as applying them in real-life |
3. Introduction to HTML5 (Michigan) | 13 hours | Excellent for building a strong foundation in HTML |
4. Responsive Web Design (freeCodeCamp) | 300 hours | Hands-on coding right away and with free certificate |
5. Introduction to Web Development (UC Davis) | 25 hours | Well-paced course for beginners to learn the basics |
6. Introduction to Web Development with HTML, CSS, JavaScript (IBM) | 20 hours | Crisp and concise with a focus on cloud application development |
7. Responsive Website Basics: Code with HTML, CSS, and JavaScript (University of London) | 25 hours | Main concepts and coding practice fitted neatly into one course |
8. Full-Stack Web Development with React (HKUST) | 36 hours | Elaborate course with a perfect balance of theory and practice |
9. Programming Foundations with JavaScript, HTML and CSS (Duke) | 35 hours | For those who want to learn the basics of computer programming first |
10. HTML5 and CSS Fundamentals (W3C) | 15–20 hours | Good for learning the key concepts following correct Web standards |
How do you Make an Online Course Successful?
Creating an online course is a great way to level-up your blog or website. With an online course, you can not only present yourself as a leader in your industry but make passive income from your website. In fact, according to Statista, the elearning market worldwide is forecast to surpass $243 billion by the end of 2022. But, how exactly do you build a course that others will rush to sign up for?
Here are five tips for doing just that:
Pick the right subject.
Choosing a subject for your online course isn’t as simple as picking your favorite topic and diving in head-first. What you really need to do to choose your course topic is to determine what problem your target audience members face on a regular basis — then help them solve it.
For instance, if you’re really interested in budgeting but your blog or website is all about social media marketing, will a budgeting course be successful for you? Probably not. But, if your audience is coming to you for tips on social media marketing, a social media marketing course is one they’ll want to take.
Not sure what the most pressing problem is for your audience? Have a look at your website analytics to find out what your most popular content should be. Your most popular posts will indicate what your audience wants to learn.
Don’t start “from scratch.”
After you’ve chosen your winning course topic, it’s time to get started on creating the content. But don’t start from scratch! If you’ve chosen the right topic, you should already have relevant content on your blog; so repurpose it.
Obviously, your course shouldn’t duplicate the content your audience gets on your blog for free; otherwise, you’ll have a ton of dissatisfied customers wanting their money back. The point is to take the successful content you’ve already written and expand upon it. Repurposing and deepening existing content will save you time by presenting your course’s blueprint.
Take your most popular content and expand upon it to create an in-depth, engaging learning experience.
Add visual and interactive content.
While plain text with a few images sprinkled in works for your blog posts, it won’t work for an online course. Your online course needs to be engaging; and if you’re asking people to pay for it, it needs to offer more than your typical blog posts. That’s why extra visual and interactive content is called for.
Consider adding interactive quizzes, worksheets, templates, video tutorials or slideshows to liven up your online course. Not only will your students be impressed by what they’re learning, they’ll have fun doing it and be wowed by the extra elements you took the time to add.
Keep it simple.
Now you might be wondering how to deliver your online course and how users will access it. The answer is that there’s no need to create a complicated online portal. Especially if this is your first time creating an online course, you’re better off keeping it simple. And the good news is that there are easy ways to deliver your course that won’t require restructuring or redesigning your entire website.
For instance, you could provide your course entirely through email. You could structure your email course to automatically send one email per day, “Lesson No. 1” on the first day and so on. You could also create a file bundle that people download right from your site that has everything they need to follow along at their own pace.
Market your course.
Once you’ve pulled together your online course, don’t just put it on your website and expect it to sell. You’ve got to promote it to get people signing up like crazy. After all, the more people that know about your course, the more revenue you can generate.
Create a blog post announcing your online course and send out emails to your subscribers. Plus, market your course across social media, not just to your website visitors.
As soon as you get enrollments, ask your students for testimonials. Using social proof from satisfied customers is one of the most effective ways to generate more sales. According to studies reported on in Psychology Today, to learn what is correct, people look at what other people are doing. So, if users see that others are loving your online course, that information will help them make the decision to sign up too.
Is Selling Online Courses Profitable?
Yes, they are. Online courses offer one of the best business models to digital entrepreneurs. The demand is rising and people are more than willing to pay for them, and they are one of the top ways to make money online.
This is a great piece of information to start with. However, you will need to research more into your chosen subject to make a new course launch. Creating your first course might seem overwhelming, but it can be surprisingly straightforward using LearnWorlds.
On top of that, when it comes to creating content for your course, you have many options to choose from.
One of them is to reuse your old material, including your:
- Old blog posts (if blogging is part of your business activities)
- Video/Audio recordings (webinars, speeches, interviews, etc.)
- Books/eBooks or other company-related information material
Lowering spending on new content and reusing your old material, can increase your online course’s return on investment (ROI) and your own income. Once you know what your minimum expenses are, all you have to do is put together a worksheet that can easily calculate the equation (Income – Expenses) / Expenses.
The amount you can make varies a lot from one online course creator to another. You will have to consider a lot of factors that affect your potential revenue.
- The price of the course: Are you selling a 5$ or a $500 course? This makes a huge difference in how many people you need to sell your course to make your revenue goals.
- Your audience: Do you have an email list? Any social media followers? Do you have a YouTube channel with subscribers? Do you have access to partners and their networks? The bigger, more engaged network, the more customers you can expect to get while doing social media marketing. If you are starting out right now, generating an email list should be the first item on your checklist of your new online course business.
- Marketing and sales experience: Have you done this before? If you already have an online business and have sold products before you are at an advantage and should expect a higher conversion rate from your audience.
- Current customer loyalty: How loyal are your customers? Are they coming back for your new products or disappear? Do you have an engaged customer base?
Even if you’re just starting out, all of the above can be learned, but you should expect a slower start than an experienced entrepreneur.
Can I Sell Udemy Courses on my Website?
Udemy’s marketplace model means that when you publish a course on their platform, you retain all the rights to your content. You simply grant them a license to host the course and make it available to their users, and to advertise your course on their platform and on third party services.
These license terms are outlined in detail in Udemy’s instructor terms. You can also offer your course on other services, but they ask that your course is never offered for a lower price than on Udemy. Note that if your course is included in the Udemy for Business content collection, per the Promotions Policy, there may be additional distribution.
How Much Does a Web Developer Course Cost?
Web development boot camps can quickly provide you with the coding skills and career services that you need to land a job in the industry. If you already work as a web developer, there are more advanced courses available that can improve your skillset even further, allowing you to take your career to the next level.
If you plan on taking any web developer course, below are the options course and how much they cost.
Course | Price | Features |
Thinkful — Software Engineering Bootcamp — Top Pick | $16,000 (full-time), $7,900 (part-time) | X No prerequisites required ✓ Flexible schedule ✓ Certificate of participation |
General Assembly — Front-End Web Development Course — Best for Responsive Design | $3,950 | ✓ No prerequisites required ✓ Flexible schedule ✓ Certificate of participation |
Ironhack — Web Development Bootcamp — Most Beginner-Friendly | $12,500 (full-time), $13,000 (part-time) | ✓ No prerequisites required ✓ Flexible schedule ✓ Certificate of participation |
Coding Dojo — Self-paced Python Bootcamp — Most Affordable | $1,950 (two-month plan), $3,850 (four-month plan) | X No prerequisites required ✓ Flexible schedule X Certificate of participation |
CareerFoundry — Full-Stack Web Development Program — Best Career Coaching | $6,900 | X No prerequisites required ✓ Flexible schedule ✓ Certificate of participation |
Springboard — Software Engineering Bootcamp — Best Job Placement Rate | $8,500 | X No prerequisites required ✓ Flexible schedule ✓ Certificate of participation |
Actualize — Actualize Online Live — Most Comprehensive Curriculum | $14,900 | ✓ No prerequisites required X Flexible schedule X Certificate of participation |
App Academy — 24-Week Software Engineering Immersive Course — Most Flexible Financing | $20,000 upfront, or 15% of your salary for three years (maximum of $31,000) | X No prerequisites required X Flexible schedule X Certificate of participation |
DevMountain — Web Development Course — Best Employer Networking | $7,900 | ✓ No prerequisites required X Flexible schedule ✓ Certificate of participation |
Lambda School — Full Stack Web Dev Course — Most Immersive Experience | $30,000 upfront, or 17% of your salary for two years (maximum of $30,000) | X No prerequisites required X Flexible schedule X Certificate of participation |
How Long Does it Take to Create an Online Course?
It can take anywhere between 3 days to 2 months to create an online course, assuming that you are working on it full time. A mini-course covering a very narrow topic can be produced in only 3 days or less, while a complete in-depth 20h masterclass covering all levels can take several months to produce.
The time it takes to create a course depends on the topic, your availability to work on it full time, the level of depth of the course, the target audience of the course (aimed at beginners only or covers all levels), your familiarity with the course creation process (is this your first course), as well as other factors.
There are many steps to creating an online course. First of all, you need to figure out the topic and niche of your business: what is your online course going to be about?
If you already know what you want your online course to be about, this step will not take you a long amount of time. All you need to do is try to understand if your chosen topic is in demand: carry out some online research within your niche, check if there is competition, ask your friends and network if they would purchase your online course and so on…
On the other hand, if you have no idea about what topic to focus on, this step will – and should – require more thorough research. We recommend you take your time to figure out the ideal topic for your online course. This is not something you want to rush on, as it can significantly impact the outcome of your online business.
Once you have a clear idea of the niche you should be focusing on, and what topic is in high demand, it’s time to move on to the next step: structuring your online course.
Structuring the outline of your online course requires a longer time: we also believe that you should not rush this step, as creating the right outline for your course will make the rest of the process much easier and faster.
Finding the right topic for your online course and structuring its outline is generally what takes creators the most time. Now that you got these steps out of the way, it’s time to actually start creating content for your online course.
Depending on your course type and individual situation, this step can also be extremely lengthy. The good news is that you don’t necessarily have to create the whole content of your online course at once.
If you are short on time, you can actually start selling your course before you completed its content creation. How?
By pre-selling your online course.
This strategy allows you to put your course up for sale before it is even finished. Pre-selling is a great idea if you want to collect a few initial sales, validate your business idea before investing too much time and money, and grow an audience interested in your product.
What are the Detailed Steps to Create an Online Course?
Imparting knowledge and expertise via an online course will allow you to position yourself as an authority in your field, foster a community of like-minded individuals around your business, and expand your reach – all from within your home.
Below we walk you through the different steps of how to create an online course. From choosing the right topic to creating a website for your course and earning an income – here’s everything you need to know:
1. Choose the right subject matter
The topic you choose is entirely in your hands and can be pretty much anything – from baking tips to website design. While the possibilities are just about endless, the right subject matter is a determining factor in an online course’s success.
The main criteria in evaluating your online course’s topic are whether it appeals to both you and your audience:
- Choose something you want to teach:
The topic for your online course should be either a subject that you’re already knowledgeable about or are willing to invest in learning thoroughly. Either way, you need to be passionate about the subject.
Try and think about what it is that you do best, and what people come to you for advice on. Those topics usually make for the most successful online courses. Alternatively, ask yourself what you’d like to know more about, and through learning it yourself, you’ll be able to become a great teacher on the subject. You can also browse some of the Wix Learn Online Courses to find inspiration or brush up on your skills.
- Choose something others want to learn:
Before getting to work, identify your audience and the demand for the topic at hand. Ask a group of friends, as well as your existing audience, what they think of the subject you had in mind. Test it out by sharing polls or online forms for your audience to fill out.
You can make a short tutorial first, and monitor its performance. Then, follow up on the tutorial on social media or via email marketing campaigns, asking your audience if this type of material is something they’re interested in seeing more of.
In addition, conduct some online research into your topic. If you find other online courses about the same subject matter, that’s a great sign. Having competition means that people find the topic relevant and helpful for them. It’s also a good idea to create content that can comfortably fit into an existing, tried-and-tested space.
Once you have a clear target audience in mind, you are best equipped for later creating and marketing the course. This is because you’ll be able to know exactly who you’re looking to reach, which type of content they are hoping to consume, and what their level of expertise is at that point in their learning journey.
2. Test your idea
Creating an online course requires a lot of hard work and effort on your part, so running a test before you begin will allow you to validate this online business idea as one that will pay itself off down the line.
In order to test your idea, use a landing page builder to create a page for your upcoming online course. Although you haven’t created the course just yet, you already know what it’s going to be about. Include a concise description of the course explaining what people can expect to learn and add eye-catching imagery to further reflect the concept.
Utilize call-to-action buttons (CTAs) to invite visitors to sign up for free for your upcoming online course, or pre-purchase it to save a spot in your class. After promoting your website on various channels, like social media, newsletters, and more, you’ll be able to look over the data you collected and see if you have enough attendees and encourage feedback. Decide on metrics ahead of time, so that you’ll know what results to look for at the end of the trial period.
3. Research the topic extensively
Whether you’re already an expert in your field or are looking forward to learning it from start to finish, now is the time to deep dive until you know everything there is to know about the topic.
As part of your thorough learning process, go beyond what course attendees will easily find on search results. Go the extra mile and find a variety of different sources on the topic, from literature to competitor classes and webinars. Perform keyword research in order to see what type of queries people are looking up on the topic. From this, you can get a better feel for the kinds of questions that your audience might be interested in.
Keep your eyes open for any subcategories within your niche. For example, if you plan on instructing a course about how to take care of indoor plants, you’ll definitely want to cover the basics such as water and natural light. But in order to provide added value, look for unique angles to widen the scope of your course, like the types of air purifying plants, for example.
4. Write a course outline
Now is the time to develop the curriculum for your online course. On a piece of paper, write down a list of the different lessons you plan on teaching online. Within each lesson, break it down to the main topics you want to cover. Go in a logical order and try to make your ideas evolve naturally from one to the other, to ensure a smooth and frictionless learning process.
Remember that teaching is about guiding your audience through an idea, step by step. To make this clear in your course outline, define an objective for each of your lessons.
Continuing with the indoor plant care example from the previous section, you might want your students to be able to classify the plants they have at home in one lesson, and to be able to recognize signs of pests or disease in the next.
5. Create the course content
If you already have professional experience with your course topic, it’s likely that you’ve put together content about it in the past. Have you ever written a blog post or created a webinar about the subject?
Maybe you host a podcast or run a YouTube channel for your business in which you’ve discussed similar themes? If so, go back to these materials. Repurposing existing content into your online course will help get you started and save a lot of valuable time.
Based on the materials you’ve gathered and your outline and research from the previous steps, you can now create the actual content for your online course. Most courses use video as their main form of communication, which is what we’ll be discussing here. However, you can also use written content, audio recordings, slides – or a mix of a few different types of media.
6. Bring your course online
Once you have your course content ready, it’s time to create the platform to bring it all together. If you already have a professional website, you can add your online course as a section there. If not, create a new website just for this purpose.
Be sure to add Wix Video to your site, allowing you to showcase videos, engage with visitors and monetize your content. Upload your lessons either as standalone videos or organized into channels within a library.
7. Sell your online course
There are four different options for selling your online course, depending on your needs and business plan:
- Individual lessons for rent or purchase: Allow users to rent or purchase your online course on a video-by-video basis. When purchasing a video, users will enjoy unlimited streaming of the lesson they’ve purchased, so that they can go back and rewatch the content at all times. Choose if you want to allow viewers to download the video, or watch it directly on your site.
- Channel subscription: By paying a monthly fee, users will be able to access all of the paid videos within a channel. Channel subscriptions create a pay-wall, separating the content of your website into public and premium.
- Paid plans: Set up different payment options, offering your students to pay all at once or with a recurring payment plan. You can control everything from the type of plan, to what is included, how long it will last, and more. Display plan options on your site for clients to choose from and purchase. Paid Plans act as a pay-wall, allowing users to access the content only after they pay and log into the members area within your site.
- One-on-one real-time lessons: In addition to the course, you may teach live lessons to students in a personalized 1:1 setting. This format allows students to ask you questions and learn in a tailored approach that meets their specific learning level. Course takers can easily book an available spot with you through online scheduling software. Choose if you want to offer this option at an extra fee or have a predetermined number of private sessions included in the fixed course price.
Alongside your paid lessons, be sure to also offer a small preview of your course entirely for free. Getting a sneak peek of what they can expect to see will encourage students to sign up for the paid classes. Your free content can be either in the form of a short trailer for each lesson, or you can offer the whole first lesson for free, while the rest are paid.
Another idea for a freebee is to create a live Q&A session at the beginning of the course, inviting users to participate free of charge while generating interest. To do this, set up a live stream video, helping you connect with fans in real-time.
Whichever giveaway option you choose, the free version of your course will come in handy in promoting your online course.
8. Market your content
You’ve spent a lot of creative energy and valuable time creating an online course and now it’s time to promote it and get those course registrations. To market your online course, you can use both free promotions and paid types of marketing. You can even create a logo to help your course look extra professional and stand out as you promote it.
Take a look at some of the most popular and effective ways to market your course:
- Email marketing: Send email marketing campaigns, including early-bird promotions and discounts.
- Social media: Promote your course on social media and in relevant groups (tip: LinkedIn can be a great start since people are in a professional mindset already).
- Paid ads: Run paid advertising such as Google Search Ads and Banner Ads.
- Blog posts: Create a free blog and write about the course and course topic to boost your SEO and showcase your knowledge.
- YouTube and promo videos: Start a YouTube channel and launch video promotions for your course.
- Referrals and reviews: Get referrals, reviews and positive testimonials from past students.
- Website pop-up: Add a lightbox pop-up to promote your course on your own website.
- Other websites: Collaborate with third-party course websites and continuous studies organizations.
- Influencers: Partner with industry influencers that reach your audience niche.
- Affiliate programs: Kick off an affiliate program and work with ambassadors so others promote the course on your behalf.
- Podcast: Start a podcast to spread the word about your course and highlight your topic expertise.
- Webinar: Host a webinar that gets people excited about all they can learn from you.
- Collaborate with instructors: Work together with other instructors to tap into each other’s network or co-teach a lesson.
- Go multilingual: Translate your course into another language to reach a wider international audience and break into new markets.
9. Gather feedback
When it comes to your online course, you should take advantage of the digital opportunities you have to improve your curriculum by asking for feedback, such as during and after the course.The more optimized and improved your course is, the more likely students will have a better experience, recommend you, or enroll in future workshops or learning opportunities you may offer.
To get feedback, create surveys with the help of a form builder and ask about students’ experience, suggestions for improvement, and anything else they hoped to get out of the course. Once you measure the success and analyze the answers, you can adjust and continue running better and better courses.
10. Cultivate a learning community
Online education is mostly a solitary activity. Therefore, fostering a community of learners around your course will greatly improve their experience, contributing to the overall success of your course.
Read Also: How to Use Affiliate Links to Earn Passive Income
An active online community can help users share their learning process with a group of peers. Together, they can celebrate their successes and raise any questions they may have. In addition, students can bounce ideas off one another, generating a vibrant conversation and enhancing the interest and excitement around your class.
Your online community is also a good place to share news about upcoming courses or other opportunities that might be of interest to this already engaged audience.
Some options for fostering an active learning community are:
- A Members Area: Creating a Members Area on your site allows registered or paying users to access a variety of premium content – from chat, to forums, blogs and more.
- An online forum: Create a forum as part of your website, allowing users to support one another’s growth and learning.
- Social media groups: Consider creating private social media groups, such as a Facebook group or a Twitter list, for learners to engage in.
- Online communication platforms: Utilize online communication platforms such as Slack or Discord for your learning community.
How can I Create an Online Course for Free?
It’s easy to wait around for the ‘perfect time’ to create and sell online course. The ‘perfect time’ normally looks like a fully booked client schedule with lots of spare time and disposable income to play with.
Below are 5 free platforms you can use to create your online course for free.
- Thinkific: Software to create an online course for free
- Canva: Free and low-cost design tool
- Beaver Builder: affordable WordPress page builder
- Camtasia: Cheap software for editing online course videos, with a free trial
- Vimeo: Free video hosting
How Much can you Make Selling Courses?
You can make anywhere from $1000 to $100,000 or more per year selling online courses. Your revenue is going to depend mostly on the amount of traffic that you can bring to your courses, your conversion rate, and the price of your courses.
Rather than just raising your course price, we suggest you first focus on increasing the value that your online course offers. Because when your course is more valuable, you can charge a higher price and make more money.
First, there are some non-negotiables for selling online courses, and the most important one is course quality.
The most important dimension of quality is how much value does your course content gives. Here are some general rules for that:
- You provide realistic and definable upfront goals.
- Your course is well-structured and follows sound design principles.
- The content is interactive and is available in multiple modalities.
- The course is engaging and delivers the promised results.
The other dimension of quality is that your course materials look professional. For example, if you’re creating videos, you should target at least 1080p video quality. Plus, it’s important to record good-quality audio.
On top of that, you should consider adding other benefits to your course. Successful online courses offer additional benefits like student community, live Q&A calls, and other bonus materials.
Finally
Selling online courses is one of the best business models that exist. Online learning is a booming market internationally, and more and more people are buying online courses to learn new things, making it a great opportunity for knowledgepreneurs.