Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend.

In a world where many people offer services like SEO and Google Ads management, it is important to stand out and be as educated as possible. Seasoned veterans and new professionals alike can both benefit from Google Ads Certification.

As an industry standard with content tied directly to the Google Ads platform, it is the most trusted credential and source for training in the industry.

To create better, more powerful ads on Google, it can be helpful to receive a Google Ads certificate. Additionally, it’s a great resume booster. If you’re looking to get a Google Ads certificate, you’ve come to the right place. This article will give you some pointers on how to go about it.

• What Is Google Ads Certification?
• How Much does a Google Ads certification Cost?
• Is Getting Google Ads Certified Worth it?
• How Hard is it to Get Google Ads Certified?
• Where do I Get Google Ad Certification?
• How Long does it Take to Get Google Ads Certified?
• Can you Make Money Being a Google Ads Specialist?
• How do I Start Working on Google Ads?
• How do I Master Google Ads?

What Is Google Ads Certification?

Google Ads certification is a process by which Google recognizes marketers as experts in online advertising. After passing Ads certification exams, individuals get a personalized certificate and – if affiliated with a company – can contribute to the company’s Google Partner credentials.

Read Also: Top 20 Ways to Earn Revenue on Your Website

Like many Google products, properties, and initiatives, the program has evolved over the years. The certification program was standalone and had a cost attached to taking exams. That changed with the creation of the Google Partners program and has further evolved with the migration to the Google Academy for Ads in 2018 and, more recently, a rebrand to Skillshop.

Individual certification still works the same way it has for the past several years with training content and exams. Over the years, the certification has become a minimum or expected requirement for entry-level search marketing roles for agencies and corporations.

Having that base level of subject matter exposure from Google is much more specific than what a school textbook can provide on how Google Ads works.

On top of that, there’s value in being able to affiliate with an individual who is already certified with my agency’s Google Partner account.

There are six sections of exams for the certification, each of which has different topics:

• Google Ads Search: This exam tests your knowledge of running a successful Google Search campaign by using automated tools such as Smart Bidding and Audience Solutions to increase campaign performance towards specific marketing objectives.
• Google Ads Display: This exam tests your knowledge of Google Display, including your ability to use the tool to develop effective campaigns and strategies to achieve specific marketing goals and maximize your advertising investment by using Google Display.
• Google Ads Video: This exam tests your ability to use YouTube and Google Video to reach broad audiences during their entire consumer life cycle, including how to tell effective stories about products and increase the number of views and length of engagement with video media.
• Shopping Ads: This exam tests your ability to use shopping ads to reach a wide variety of potential customers and your skills at optimizing shopping ads campaigns to maximize conversion rates.
• Google Ads Apps: This exam tests your ability to use Google Apps to deliver ad campaigns to create a larger company impact and your understanding of the basic skills necessary to create and run campaigns and optimization strategies.
• Google Ads Measurement: This exam tests your skills in using Google measurement tools to gain insights about successful ad campaigns, conversion rates and optimization. It also tests your ability to notice the metrics that matter for each campaign and your ability to use the metrics to drive marketing and campaign decisions.

How Much does a Google Ads certification Cost?

Google offers both individual and company certification. Basically, the distinction is simply that:

• An individual Google Ads certification requires you to take two exams (more on this later).
• A company (or professionals or partner) Google Ads certification requires that you have a qualified individual linked to your MCC (My Client Center) account and that you have at least $10,000 in managed spending assigned to your Google Ads MCC account over a period of 90 days.

AdWords is a fairly complicated advertising platform. Complicated enough that it’s easy to burn through a decent sized budget on AdWords, sometimes in just a few days. Anyone who’s ever tried AdWords with no previous experience or without investing in some training first can probably tell you that.

And that’s why many small businesses hire an AdWords specialist to help them turn a profit on their AdWords campaigns.  Those with a big enough budget hire a full or part-time employee as a PPC (pay-per-click) Manager. Others outsource their AdWords campaign management to a PPC firm.

The thing is, these small businesses need a way to figure out who’s really skilled in AdWords.  If you’re either:

a) Looking for a job as an AdWords specialist or,

b) Want to offer your services by starting a company or side job helping businesses use AdWords,

Then the AdWords certification is a way for you to show that you’re competent in AdWords. The certification is put together by Google and consists of passing at least two exams covering loads of AdWords details.

It costs $50 to take each exam. You have to pass two exams in order to become certified so the total cost is $100 as long as you pass each exam on your first try. You have to pay $50 each time you attempt an exam.

I’m not sure how many times you’re allowed to take an exam. When I took my exams, there was a notice stating if you don’t pass you can take it at least one more time after waiting a week. So AdWords does seem to have some rules about limiting how often and maybe even how many times you may take these tests.

Is Getting Google Ads Certified Worth it?

Google Ads Certifications are the most accredited and recognized certifications for Google Ads because they are official certifications by Google. They can be an important credential for people who are looking to land a job or promotion with heavy Google Ads responsibilities. They’re also a great resource for business owners to learn Google Ads fast from an official source but don’t have any previous experience with them.

There are six different Google Ads certifications available in nearly 20 different languages. Each certification is composed of recommended study, a knowledge check, and an assessment to earn the certification. To pass each assessment, you’ll need to score at least 80%—with the only exception being the Google Ads Apps assessment, which requires a score of at least 70%.

You can get the following certifications for Google Ads:

• Google Ads Display Certification
• Google Ads Search Certification
• Google Ads Measurement Certification
• Google Ads Video Certification
• Shopping Ads Certification
• Google Apps Ads Certification

You’re given 75 minutes to complete each assessment and you can expect to see anywhere between 46 and 50 questions per assessment. Your computer will not be restricted during the assessment (like with the Facebook Blueprint certifications), so you can search for answers while taking the assessment. The catch is once you select an answer, you can’t go back to change it.

If you pass the assessment, you receive the certification immediately and if you don’t pass, you only need to wait 24 hours to retake it. Another warning: before taking the test, make sure your internet connection is stable because going offline for even a second will automatically disqualify the session.

If you’re new to Google Ads, the certifications are definitely worth it because they’ll teach you the basics and set a strong foundation for future experimentation with ads later on. However, because the curriculum is created by Google, there’s some bias with regard to the “right” strategy, as Google wants to convince their users to target a broader audience, regardless of whether broad targeting is right for them.

As you would expect, Google wants to encourage its clients to spend more on Google ads, so while the Google courses work great for teaching you what each type of ad does, and how the platform works, these courses may not be the best for learning the latest and most optimal advertising strategies.

Despite this, we definitely think the certifications are worth it just for the extra credibility alone. For individuals, it can help you stand out among other candidates when job hunting, earn your managers more confidence in you to handle Google Ad responsibilities, and help establish authority with clients if you do any freelance work. For agencies, it can also help with earning trust from clients and also ensure some base-level competence among your account managers.

How Hard is it to Get Google Ads Certified?

Overall, the Google Ads certifications are well-known to not be too difficult to pass, especially because you can Google answers to the questions while taking the test. However, because of the time limit, you’ll still want to understand a wide range of definitions, concepts, and basic strategy/use cases.

The assessment doesn’t have outright tricky questions, but they do want to award certifications to those who can use their critical thinking skills so there are questions that require you to have a firm grasp on the concepts and which you won’t be able to easily look up the answer to. Most of the questions are multiple-choice which makes it easier, but read the questions carefully as you’ll have similar answers to choose from.

Also, you don’t need to pass all of the assessments to get the certification. Each assessment comes with its own certification. Most people focus on the Google Ads Display, Search, and Measurement Certifications since these are areas most marketers use. If you’re frequently running ads for e-commerce brands, then you’ll definitely want to take the Shopping Ads certification. If running YouTube ads, take the Video certification. If running ads in apps, then take the Apps certification.

Compared with the requirements for the Facebook Blueprint Certification, the requirements for the Google Ads assessment are far less restrictive. For example, to take a Facebook assessment, you’ll need to be in an empty room, on a desk clear of any unnecessary items. You’ll also need to install a program that will prevent you from running other programs while taking the certification and keep your webcam turned on throughout the assessment.

The Facebook Blueprint certifications aren’t free, but are worth looking into if you plan to be running Facebook ads at some point.

Where do I Get Google Ad Certification?

There are a few major benefits to getting a Google Ads certification. First, it helps future employers and clients know you are a certified professional in online advertising. This can help you gain new clients, increase the size of your business and stand out to employers during job searches.

Second, the Google Ads certification is part of the process to help organizations become a member of the Google Partners program. This program can help organizations gain more influence through Google and develop relevant best practices in their industries. Finally, the Google Ads certification can help you develop excellent advertising skills.

The six steps below can help you receive a Google Ads certification:

1. Set up a Skillshop account

The first step towards earning your Google Ads certification is to set up an account with Skillshop. The steps below can help you get a Skillshop account:

1. Set up a Google account if you don’t already have one
2. Go to the Google Skillshop webpage and follow the directions to set up an account
3. Review and update your profile once you’ve created a Skillshop account
4. Sign into Skillshop
5. Input your company name, if applicable
6. Choose your time zone
7. Select your preferred language from the list of 22 languages
8. Choose to get emails from Skillshop
9. Select a recovery email
10. Share your Skillshop profile with your company and Google
11. Choose “Save”

2. Learn about the Google Ads exams

Once you have a Skillshop account, you can learn about the different Google Ads exams. Information you may want to know is how many lessons Skillshop offers for each exam, the length of each exam and the variety of questions that may appear on them.

This information can help you plan for learning about new content and develop a strategy for passing each exam on your first attempt. This information can also help you know areas you may need to pay particular attention to for the subjects on each exam and the format the exam has to relieve some stress.

3. Take lessons related to Google Ads exam content

After you locate lessons for each exam, you can dedicate time to taking each lesson. When you take the lessons, it’s helpful to take physical notes to help you remember the content you learn about. It can also be helpful to review the lessons if you are unsure what some of the content means or to do research on terms outside of the lessons to ensure you have truly learned the content. Finally, taking the lessons can help you learn new skills related to advertising and help you become even more knowledgeable in the industry.

4. Prepare for the Google Ads exams

After you complete the lessons for Google Ads exam content, you can prepare to take the exams. First, review your notes to find any information you don’t remember and look through the lessons one last time to ensure that you know as much as possible for the exams.

When you review your notes, it’s helpful to not cram them in the night before the exam. You can spread out the review to make it less stressful. Finally, take the day before the exam to relax, eat well and get a good night of sleep to be prepared for exam day.

5. Take the Google Ads exams

On the day of the exams, try to eat a decent breakfast to ensure that you can focus on the exams as you take them. This can help you remain positive and be free from distractions during the test. You can also ensure that you have a good internet connection and that you fully charge your computer and plug it in to avoid the stress of disconnecting from the test. Finally, you can access the tests and take them knowing that you learned and reviewed the content and know the subject because you practiced.

6. Renew your certifications annually

The Google Ads certification lasts for one year and needs renewal. While you may not need to review all the content like going through the exams the first time, it is important to review the lessons just in case there were changes in using Google Ads and its related programs. You can take the tests again as each year passes to ensure that you always have a current certification and can continue to make that claim on your resume, to potential employers and to your current employer and Google.

How Long does it Take to Get Google Ads Certified?

You’re given 75 minutes to complete each assessment and you can expect to see anywhere between 46 and 50 questions per assessment. Your computer will not be restricted during the assessment (like with the Facebook Blueprint certifications), so you can search for answers while taking the assessment. The catch is once you select an answer, you can’t go back to change it.

If you pass the assessment, you receive the certification immediately and if you don’t pass, you only need to wait 24 hours to retake it. Another warning: before taking the test, make sure your internet connection is stable, because going offline for even a second will automatically disqualify the session.

We suggest you continue getting familiarized with the platform and delve deeper into Google Ads strategies that real companies in your space typically execute.

You can also learn about other software related to Google Ads such as Revealbot – that’s us! At this point, you may have heard of scripts for Google Ads or automated rules. Well, that’s what Revealbot does, but we make it easier to set up and manage automation without knowing any code. You can learn more about how we do Google ads automation and set up a test account with our two-week free trial.

Additionally, Google is known for constantly making changes to its ads platform, typically at the expense of the advertiser. That’s why it’s a good idea to keep track of the latest Google Ads news through official Google updates and follow them on Twitter.

Aside from the official Google Ads certification, Google has also curated a ton of different online courses, both free and paid, on a variety of digital marketing topics.

Can you Make Money Being a Google Ads Specialist?

Google Ads specialists can earn $25-35 an hour by working part-time. Unfortunately, this job is highly competitive and its long hours can contribute to high-stress levels. However, there are plenty of other avenues for earning a living online and many experts recommend this field to those who want to work from home or maintain their own schedule while they use Google platforms like YouTube, Gmail and Google ads.

You may not even notice banner ads anymore. As an internet-savvy society, we have learned to filter them out. There is also banner-filtering software available because banner ads can be very annoying, and that could harm your website readership. However, Google AdSense is different because ads are less intrusive than large banner ads, and the content is specifically relevant to the web page, and therefore has more impact.

It’s also possible to make a healthy living from Google Ads. With the right combination of traffic, content, and users, you can make thousands of dollars every single month. You cannot expect to throw Google Ads onto your site, sit back, relax, and watch the money roll in. It doesn’t work that way. Like anything in business, it takes an investment of your time to get a return that you can bank on.

If you currently have a blog or website that gets 100,000 visitors every single month, that’s more than 1 million every year. Consider how that relates to potential ad revenue:

1. You have 100,000 ad impressions (views).
2. You have a click-through rate (CTR) of 1%, which is standard.
3. 1% of 100,000 is 1,000.
4. If the CPC of the ad is $0.01, you make $10.
5. If the CPC of the ad is $1.00, you make $1,000.

There’s a big difference between the two, and obviously, most ads do not payout at the $1/click rate. You are more likely to see a rate somewhere between those two, which adds up to possibly hundreds of dollars each month. The more obvious and widespread the keyword of the ad, which is what triggers the ad itself, the lower the CPC—and that is information you can use.

How do I Start Working on Google Ads?

Whether you’re still researching if Google Ads is right for you, or getting ready to set up your first campaign, use this checklist for a step-by-step look at how to get started.

1. Learn a few basic terms

• Keywords: These are the words or phrases that people type into Google Search, which trigger your ad to appear. When setting up an ad campaign, you’ll pick a list of keywords that you think people might search for when they want what you have to offer (and don’t worry: we can help).
• Bid: This is the maximum amount you’re willing to pay when someone clicks on your ad. (Since, with Google Ads, you don’t pay to show up — only when someone clicks on your ad to visit your site or call you.)
• Quality Score: This metric tells you how relevant your keywords are to your ad — and to your landing page (i.e. the webpage where people will be taken when they click your ad). A good Quality Score can lower your bid costs and improve your ad rank in the search results.
• Ad Rank: This metric helps determine where your ad will show up, relative to other ads, when it’s triggered to appear on Google. Your rank is determined using your bid, your Quality Score, and other factors.
• CPC (cost-per-click): The actual amount you pay when someone clicks on your ad. (You don’t necessarily pay your entire bid price for every click — that just sets up a range of possible costs-per-click you might pay.)
• Conversion: A conversion takes place when someone who has clicked your ad goes on to take another action you’ve designated as important — like making a purchase, signing up for a newsletter, or calling you.

2. Organize your account

How do you set your account up for success from the beginning? Start by breaking down your products or services into categories, and basing your account structure on those. (One good option is to mirror the structure you already use on your website.)

There are two levels of organization within a Google Ads account: campaigns (the higher level) and ad groups (the lower level — you can have multiple ad groups in each campaign). Think about campaigns as representing larger categories in your business, and ad groups as representing smaller, more specific sets of products or services. For instance, if you run a craft supply store, you might create these campaigns and ad groups:

Campaign 1: Knitting and sewing

• Ad Group 1: Yarn
• Ad Group 2: Needles and hoops
• Ad Group 3: Fabric and embroidery thread

Campaign 2: Kid’s crafts

• Ad Group 1: Paint and markers
• Ad Group 2: Glitter and glue
• Ad Group 3: Craft kits

Creating separate campaigns, ad groups, ads, and keyword lists for your products helps keep your ads relevant, making sure that someone who’s looking for “glitter glue,” for example, doesn’t accidentally see your ad for “embroidery thread” and think you don’t have what they need.

The more focused and specific your ads are, the more people you can reach who are interested in exactly what you have to offer.

3. Set your budget

With Google Ads, you control how much you spend using two different settings: your daily budget and your bids.

Your budget is the amount you want to spend on each campaign per day. Your bid is the amount you’re willing to spend on a keyword if someone searches for that term and then clicks your ad.

When you’re first starting out, it can be a good idea to spread your overall budget (i.e. the amount you want to pay for your whole account) evenly across your campaigns, until you get an idea of which one work best for your business. But in general, you should set different campaign budgets and bid amounts based on your business goals.

For example, if you want to draw shoppers to your “kids crafts” products one month, you should consider setting a higher budget for that campaign, and lowering the budget for another, less important one. You can change your budget and bids any time, so if something isn’t working, you can adjust to meet your needs.

In terms of setting bids for your keywords, you should balance picking a bid that will help get your ad a desirable ranking, while still staying within your budget.

4. Pick your keywords

The goal when picking keywords is to choose terms that you think people will search for when they’re looking online for what you offer. In addition, you want your keywords to be as relevant as possible to the ad they trigger and to the landing page people will arrive at if they click that ad.

To help you get started, Google Ads comes with a free tool called the Keyword Planner, which can generate a sample list of keywords for your campaigns. (We recommend reviewing the list of suggestions and only using the ones that make sense for you.)

The Keyword Planner can also help you estimate how much to bid on a particular keyword so your ad shows up in search results — this can give you an idea about whether certain keywords are too expensive for you to bid on, and which will fit within your budget.

In general, the more competitive a keyword is, the more it will cost to bid on. When you’re first starting out, you may want to avoid high-competition keywords, so you don’t spend your whole budget on just a few clicks. Sticking with low-to-medium cost keywords can still get you a lot of exposure, and also help you test out how your campaigns are working.

5. Set your keyword match types

“Keyword match type” is a setting in Google Ads that lets you further refine when your ad will show up on Google. There are five options:

• Broad Match:

The “broad match” setting shows your ad for searches that contain your keywords in any order, and for related terms. This option shows your ad in the broadest variety of searches, and is the default setting for all campaigns.

• Broad Match Modifier:

This setting allows you to specify that certain words in your broad-match keyword must show up in a user’s search to trigger your ad. So, if your keyword is “high fiber wool yarn” and you wanted to make sure “wool” and “yarn” were always present in a search, you could ensure that by adding a plus sign (+) before those words. So, your broad match modifier keyword would be: high fiber +wool +yarn.

• Phrase Match:

This option shows your ad for searches that contain your exact keyword, or for searches that contain your exact keyword plus words before or after it. (I.e. if your keyword is “wool yarn” you might also show up for “fine wool yarn” or “wool yarn for sale near me.”) To choose this option, you should add quotation marks around any keywords, i.e. “wool yarn”.

• Exact Match:

When you choose exact match, your ad will only show if someone searches for the exact word or phrase you choose. For this option, put brackets around your keyword, i.e.: [wool yarn].

• Negative Match:

This match option allows you to exclude undesirable words or phrases from triggering your ad, weeding out irrelevant traffic. For instance, if you only sell high-end yarn, you might want to exclude words like “bargain” or “cheap.” You can do so by putting a minus sign in front of the words you don’t want to show up for, i.e.: -cheap, -bargain.

6. Set your landing pages

Your landing page is where potential customers arrive after clicking on your ad. Choosing a page that’s relevant to your ad and keywords can help people find what they’re looking for more quickly: so, if your ad is promoting a sale on yarn, choose a landing page where that yarn is prominently featured, instead of just sending people to your website’s home page.

7. Decide which devices to show up on

Do your ideal customers search on a desktop, mobile device, or both? Are you more interested in reaching shoppers when they’re out and about, or people who want to make an immediate online purchase? As you set up your Google Ads account, consider which types of customers you want to connect with (and more importantly, the types of devices those customers use), so you can reach them. For instance, if you run a car repair shop and want to attract customers when they’re nearby and needing help, consider showing your ads only on mobile devices.

8. Write your ads

Your ad is the first impression many people will have of your business, so make sure it communicates that you have what they need. This is easiest when the ad actually contains the keywords people search for — which you can accomplish by breaking your campaign out into clear ad groups, and writing unique ads for each (a yarn-promoting ad for your yarn keywords, and a craft-promoting ad for your craft supplies, for example). This will make your ads more relevant to potential customers, and also possibly increase your Quality Score.

It’s also a good idea to include a “call to action” in your ad: a clear, concise message that tells the reader what you’d like them to do after seeing your ad. Phrases like “shop now” or “learn more” can entice people to click on your ad, for example.

Finally, before you post your ad, look over it one last time to check for spelling or grammar errors.

9. Connect your account to Google Analytics

Google Analytics is a free way to get even more insights into how people interact with your ads and website. You don’t have to use Analytics to use Google Ads, though, so feel free to skip to the next step if you prefer.

While Google Ads can tell you how many people click on your ads, integrating Google Ads and Analytics lets you keep an eye on what those people do once they reach your website. For example, if people arrive at your site but then immediately click away, your ad might not be reaching the right people after all — or you might be taking them to to wrong area of your site. These insights can help you better organize your ads, and possibly get more out of your marketing budget.

10. Hit go and check back in

Good work! You’re ready to activate your campaigns — and see how they perform. Remember to check back in frequently to keep an eye on which ads and keywords are bringing you the most clicks and conversions. Over time, you should start to see which strategies are helping you meet your goals, and which still need tweaking.

How do I Master Google Ads?

At first glance, Google Ads can appear to be overwhelming. There are many moving parts with PPC ads, and you want to make sure you create ads that are effective for your audience. You also need to make sure that you choose the right type of ad for your campaign, as Google offers both search and display advertisements.

So, how do you make sense of Google Ads and create and manage an effective campaign?

1. Set goals

Before you start any type of digital marketing campaign, you need to set goals. This is the same case for your Google Ads campaign. If you’re going to run PPC ads, you need to create attainable objectives for those ads.

What do you want to achieve with your campaign? For instance, do you want to earn more leads, boost conversions, or increase your click-through rate (CTR)? These are all different types of goals you can set and achieve with a PPC campaign.

By setting the goals for your campaign, you will take the first step towards mastering Google Ads.

2. Figure out your target audience

Your target audience is one of the most important elements of your Google Ads campaign. You need to know who is meant to see your ads. Your ads are structured to appeal to your target audience, so you need to know who that is first.

To figure out your target audience, think of your ideal customer. Many businesses make personas where they create different types of people in their target audience. They use these personas to structure campaigns that appeal to these types of people.

When you think of your ideal customer, what do they do? When do they go online? What do they use to conduct searches, and what are they seeking?

These are important questions to ask yourself as you figure out the target audience for your PPC ad. When you figure out your target audience, you can create Google Ads campaigns that are better for them.

3. Conduct keyword research

PPC ads operate on keywords. These keywords trigger your advertisement to appear in the search results. When you use Google Ads, you need to figure out the right keywords for your campaign.

This requires you to conduct keyword research. You can use numerous research tools to help you figure out the right keywords for your campaign. As you look for different keywords, you’ll want to focus on long-tail keywords.

These are phrases that contain three or more words. Long-tail keywords draw in better traffic for your campaign since they are more specific and are likely to drive quality leads who want to obtain the most relevant results. By researching long-tail keywords, you’ll attract leads that are more qualified and more likely to make a purchase.

This will help you earn more conversions for your business.

4. Create effective Google Ads

When you use Google Ads, you need to create advertisements that are effective. This may seem like common sense, but it is a crucial part of your advertising campaign. You need to create ads that will get your audience to click on them.

First, you’ll want to integrate your keywords into your ad copy. This ensures your audience that your ad is relevant to their search. Next, you’ll want to create an enticing headline.

You want to create an interesting and eye-catching headline that will get your audience to click on your ads. Lastly, you need to tell your audience how to take the next step. Include a call to action (CTA) in your ad to guide them to take action and convert into paying customer.

Include these elements to produce a better ad for your campaign. You will earn more clicks on your ads by creating effective ads that attract your leads’ attention.

As long as your ad doesn’t trigger a Google Ads disapproval, it’ll be ready to go live.

5. Set your budget

When you create your Google Ads campaign, you need to set your budget. Your budget is an important part of your campaign because it determines how long your campaign runs and how many leads you can obtain. One of the best Google Ads tips is that you don’t need to have a certain budget to run a campaign.

Whether you run a campaign on $100 or $10,000, it’s easy for your business to set a budget that fits with your finances. You’ll want to keep your maximum bid in mind as you set your budget. Your maximum bid is the amount you are willing to spend each time someone clicks on your ad.

It’s a flexible amount that can be changed at any time. When you set your budget, you need to consider your maximum bid. If you have a budget of $100 and set your maximum bid at $1, you can allow 100 clicks until your budget runs out.

On the other hand, if you had a budget of $1,000, you could allow 1,000 clicks for $1. The Google Ads structure is based on the idea of only paying when people click on your ad, not the impressions. Consider how many clicks you want to obtain and how that fits into your budget.

6. Update your landing page

By creating a PPC ad in Google Ads, you are directing your leads to a certain page each time they click on your ad’s link. Whether it’s a pricing page or your home page, you need to ensure that it is updated. You don’t want to direct your audience to outdated pages, as this could drive away leads.

Read Also: How Much Money can a UX/UI Designer Make?

Your leads want to see modern and updated pages. This means that you may need to invest in web design services to update your site or do it yourself using various design resources as a helpful guide. It is also important to note that you need to direct your audience to the correct landing page.

You will lose leads if you make your audience navigate through your site to find the relevant page. Set up your Google Ads ad with a relevant and updated landing page to see more success with your campaign.

7. Use remarketing to boost conversions

Your Google Ads campaigns will most likely have leads that don’t convert right away. They will click on your ad and check out your business, but they won’t make a purchase. This isn’t unusual, as many people take more time to think about making a purchase.

To ensure that you don’t lose these leads, you can use remarketed ads to keep these leads thinking about your brand. When they click on your ads, you can create a remarketing campaign that shows them ads for the products or services they viewed. This keeps your brand at the forefront of their minds.

You will obtain as many leads and conversions as possible for your Google Ads campaign when you use remarketing to earn them back.