Did you recently set up an eCommerce website but are unhappy with the kind of traction it’s getting? Don’t worry if that’s the case as you aren’t the only one to face this problem.

Most entrepreneurs who venture into the eCommerce space run into similar issues. However, the good news is that you can overcome the challenges with a positive attitude and the right approach.

In this article, we will discuss how you can build a unique brand for your eCommerce store with WooCommerce Designer Tool..

• What is WooCommerce Designer Tool
• How Does WooCommerce Designer Tool Work?
• What Are Some Features of The WooCommerce Designer Tool?
• 5 Best WooCommerce Product Designer Plugins in 2022
• How Can I Build my Brand Identity From Scratch?
• How do I Use WooCommerce Product Design?
• What is WooCommerce And How Does it Work?
• Why Should You Choose WooCommerce For Your Online Store?
• What Does Product Designer do?
• How do I Change The Template Page in WooCommerce?
• How Can I Find the Best WooCommerce Theme?
• What is The Best Theme For WooCommerce?
• What Are The Pros And Cons of WooCommerce?
• Why WooCommerce is The Best eCommerce Platform?
• What Are The Benefits of WooCommerce?

What is WooCommerce Designer Tool

Product Designer for WooCommerce allows your users to design the products as per their needs and purchase them in your Shop. With Product Designer for WooCommerce, your users can design and customize a product to fit their needs, which will drive customer satisfaction and additional revenue growth on your site.

Read Also: Top 10 Best WordPress SEO Plugin 2022

It helps you:

1. Improves Customer Experience

Offering the flexibility of designing the products to customers can make them feel that they are buying a personalized product. This improves the overall customer experience.

2. Drives Additional Revenue to the Site

When a customer buys a customized product, they can be charged for using elements such as images, texts, clip art, and more. This can serve as additional revenue to the site.

3. Attracts New Customers

Customers who have benefited from the Product Designer are likely to refer new users to your site.

How Does WooCommerce Designer Tool Work?

* The Customize Product button will be visible on the Single Product page.

Customize Product Button on Single Product Page

* When the user clicks on the Customize Product button, they will be redirected to the Product Designer page.

Designer Page

* On this page, the user can add the following elements and design their product:

• Images
• Clip art
• Text
• Shapes

* Users can save their designs in their account by clicking the Save Design button.

Save Design

* Once the user has completed designing the product, they can add it to the cart and complete the purchase.
* Once the purchase is completed, a link to download the design will be available for the user on the Thank You page and My Account page.

What Are Some Features of The WooCommerce Designer Tool?

1. Ready-to-Use Product Bases

There are 16 ready-to-use product bases bundled with the plugin.

2. Edit Zone Can Be Customized

You can customize the edit zone for each product base.

3. Designs Can Be Saved

Logged-in users can save their designs to their account and can retrieve and purchase the products at a later date.

4. Multiple Product Attributes

You can add product attributes such as product color, size, gift wrap message, etc. using the following fields:

• Product Color
• Text
• Text Area
• Single Select
• Checkbox
• Radiobox

5. Individual Component Pricing

You can individually add pricing for the following:

• Images
• Clip art
• Text
• Shapes
• Templates
• Product Attributes

6. Print-Ready Files

All output files are of print-ready quality at 300DPI.

5 Best WooCommerce Product Designer Plugins in 2022

Allowing customers to design their own products is one such strategy that has huge potential. If you have a WooCommerce store and would like to offer an option to customers to design products, you will find several plugins to help you with it.

we will discuss some of the best WooCommere product designer plugins you can install on your store.

KILB Product Designer

KILB product designer plugin offers a comprehensive option to let your customers personalize products on your store. You can feature different types of products such as mugs, posters, t-shirts, etc., and let customers add their own designs.

The plugin lets customers add their own images, or choose from the available images. They can also experiment with the font, and add QR code to products.

Features

• Offer customizable products on your WooCommerce store.
• Allow customers to upload their own images, or use pre-defined ones.
• Intuitive settings.
• Extensive customization options with CSS and JavaScript.

The plugin costs $299.

Product Designer for WooCommerce

This is another great option to enhance customer experience on your store by letting customers personalize products. Customers will be able to design different aspects of the products on a unique design interface to which they will be redirected from the product page. Images, text, clip art or shapes can be used in the designs.

Customers can design the product first, and then add it to cart to complete the purchase. Store owners will have the option to charge customers for individual components as well.

Features

• Easy settings for product personalization
• Custom edit interface and option to save designs.
• Multiple attributes can be customized and they can be individually charged.
• Several pre-designed templates available.

The cost of the plugin is $99.

Fancy Product Designer

This is one of the most flexible WooCommerce product designer plugins. You will be able to decide which products you want to offer the personalization option, and what part of the product.

Interestingly, it offers a layered system for design, which will help you keep track of the applied changes. It supports different file systems such as PNG, JPG and SVG. The plugin also offers an advanced color system as well as interesting text and image transformations.

Features

• Flexible product designer plugin.
• Multiple file formats.
• Advanced color system and transformations.
• Varied layouts and flexible pricing options.

The plugin is priced at $69 for a Regular License.

Product Designer for WooCommerce WordPress | Lumise

This product designer plugin supports different kinds of customizable products from cards to hoodies. It offers a convenient user interface and advanced features to ensure utmost customer satisfaction. Some of the features include Mask Layer, Photo Effect, Curved Text, etc. It supports multiple file formats such as PNG, SVG and JPG; and offers a versatile edit zone for diverse products.

Features

• Help your customers design products effortlessly.
• Supports different product types.
• Pre-designed templates and advanced features.
• Free Lumise theme available.

The Regular License of this plugin is priced at $64.

WooCommerce Custom Product Designer

This is a comprehensive solution to offer product customization on your WooCommerce store. Store owners will be able to change the color, size, and layout of the editor according to the nature of the product. Moreover, the editor is especially user-friendly with powerful features to change colors, font and text, and a drag and drop interface.

Features

• Responsive product designer based on HTML 5.
• Drag and drop designer with advanced features.
• Support different product types and printing methods.
• Easy option for users without coding knowledge.

The plugin will cost you $50 for a Regular License.

How Can I Build my Brand Identity From Scratch?

Building a brand from the ground up that stands out is no easy task. What should it look like? How should it make people feel? Will it resonate with my target audience?

These are questions that inevitably come up when you start thinking about how to connect the dots between what you’re selling and who you’re trying to reach.

When you think about it, people have personal brands, too. We each have a name, a face, a style, a way of communicating, and with these traits, we make different impressions on different people.

Likewise, businesses have names, products, logos, colors, fonts, voices, and reputations that make up what they are and affect how they’re perceived.

You can’t effectively approach how to create a brand without being consistent and maintaining that consistency as you extend your brand to every part of your business. The best way to build a brand starts with establishing what that consistency is going to look like and the feeling you want it to evoke.

1. Research your target audience and your competitors

Before you start making any decisions about how to create a business brand, you need to understand the current market, i.e., who your potential customers and current competitors are.

There are many ways to do this step of how to make a brand:

• Google your product or service category and analyze the direct and indirect competitors that come up.
• Check subreddits that relate to your customers and eavesdrop on their conversations and product recommendations.
• Talk to people who are part of your target market and ask them what brands they buy from in your space.
• Look at the relevant social media accounts or pages your target audience follows and are receptive to.
• Go shopping online or offline and get a feel for how your customers would browse and buy products.

As you go about your research, make a note of:

1. Who your “lowest hanging fruit” customers are—the ones you could most easily sell to.
2. Who your top-of-mind competitors are—the brands that are established and known in the market.
3. How your customers speak and what they talk about—the interests they have and the language they express them in.

It’s important to have a handle on this before moving forward, as it will inform what your brand should focus on and how it can position itself apart from competitors.

2. Pick your focus and personality

You can’t ​​establish your brand to be everything to everyone, especially at the start. It’s important to find your focus and let that inform all the other parts of your brand as you build it.

Here are some questions and branding exercises to get you thinking about the focus and tone of your brand.

What’s your positioning statement?

A positioning statement is one or two lines that stake your claim in the market. This isn’t necessarily something you put on your website or business card—it’s just to help you answer the right questions about your brand and aids in creating your brand’s tagline.

What words would you associate with your brand?

One way to look at how to build your brand is to imagine your brand as a person. What would he or she be like? What kind of personality would your customers be attracted to?

This will help inform your voice on social media and the tone of all your creative, both visual and written.

A fun and useful exercise for how to create a new brand is pitching three to five adjectives that describe the type of brand that might resonate with your audience.

3. Choose your business name

What’s in a name? Depending on the kind of business you want to start, you can make the case that your name matters very little or it matters a lot.

As we’ve said before, a brand is so much more than a name. The personality, actions, and reputation of your brand identity are really what give the name meaning in the market.

But as a small business owner, your company’s name is probably one of the first big commitments you have to make. It’ll impact your brand logo, your domain, your marketing, and your trademark registration, if you decide to go that route (it’s harder to trademark generic brand names that literally describe what you sell).

Ideally, you want a store name that’s hard to imitate and even harder to confuse with existing players in the market. If you have any plans to expand the product lines you offer down the road, consider keeping your business name broad so that it’s easier to pivot, rather than choosing a brand name based on your product category.

You can use our business name generator to brainstorm some names, or try one (or a combination) of the following approaches:

• Make up a word, like Pepsi.
• Reframe an unrelated word, like Apple for computers.
• Use a suggestive word or metaphor, likeBuffer.
• Describe it literally (caution: easy to imitate),like The Shoe Company.
• Alter a word by removing letters, adding letters, or using Latin endings, likeTumblr (Tumbler) or Activia.
• Create an acronym from a longer name, like HBO (Home Box Office).
• Combine two words: Pinterest (pin + interest) or Snapple (snappy + apple)

Since your brand name will also affect the domain/URL of your website, be sure to shop around to see what’s available before deciding on a domain name.

It’s also a good idea to run your name by a focus group of close people, if for no other reason than to make sure it doesn’t have an unintended meaning or is too similar to something else that you might’ve missed.

4. Write a slogan

A catchy slogan is a nice-to-have asset—something brief and descriptive you can use as a tagline in your social media bios, website header, custom business cards, and anywhere else where you’ve got very few words to make a big impact.

Keep in mind that you can always change your slogan as you find new angles for marketing—Pepsi has gone through over 30 slogans in the past few decades. 

A good slogan is short, catchy, and makes a strong impression to boost ​​brand awareness. Here are some ways to approach writing a slogan of your own:

• Stake your claim. Death Wish Coffee: “The World’s Strongest Coffee”
• Make it a Metaphor. Redbull: “Redbull gives you wings.” 
• Adopt your customers’ attitude. Nike: “Just do it.”
• Leverage labels. Cards Against Humanity: “A party game for horrible people.”
• Write a rhyme. Folgers Coffee: “The best part of waking up is Folgers in your cup.”
• Describe it literally. Aritzia: “Women’s fashion boutique.”

5. Choose the look of your brand (colors and font)

Once you’ve got a name down, you’ll need to think about your brand design—how you’ll visually represent your brand—namely your colors and typography. This will come in handy when you start to make your own website.

Choosing your colors

Colors don’t just define the look of your brand, they also convey the feeling you want to communicate and help you make it consistent across everything you do. You’ll want to choose colors that differentiate you from direct competitors to avoid confusing consumers.

Color psychology isn’t an exact science, but it does help to inform the choices you make, especially when it comes to the color you pick for your brand logo.

It’s important to consider how legible white and black text will be over your color palette and how colored text might look over white and black backgrounds. Try using a tool like Coolors to brainstorm colors that work together. Grab the hex codes to keep handy, and sift through different shades to find the ones you like. 

Choosing your fonts

At this point, it’s also good to look at fonts you might want to use on your website.

The ​​best way to build a brand when it comes to fonts is by keeping it simple. Pick two fonts at most to avoid confusing visitors: one for headings and one for body text (this doesn’t include the font you might use in your brand logo). 

6. Design your brand logo

A brand logo design is probably one of the first things that comes to mind when you think about building a new brand. And for good reason: it’s the face of your company after all and could potentially be everywhere that your brand exists.

Ideally, you’ll want to create your brand with a logo that’s unique, identifiable, and scalable to work at all sizes (something often overlooked).

Consider all the places where your brand’s logo needs to exist: from your website, your Facebook page’s profile picture, YouTube channel banner, to even the little “favicons” you see in your current browser tab.

If you have a text logo as your Instagram avatar, for example, it’ll be almost impossible to read. To make your life easier, create a square version of your brand logo with an icon element that remains recognizable even at smaller sizes.

7. Apply your branding across your business

Applying your branding across your business gives it a cohesive brand story. A brand story represents who your business is and what it stands for. It sets the stage for every interaction customers have with your brand, in-store and online.

In Shopify’s research on what wins buyer and customer trust, we found that buyers shopping on an online store for the first time often look for a business’s mission and purpose to see if they share any values with the business (e.g., sustainability).

They will turn to its About Us page to learn more about who they’re buying from and, for more socially conscious customers, how the business is run. If your business has a brand story, share it, because it can help the shopper feel reassured yours is a legitimate business. 

When ​​building a new brand, your positioning statement can get you started, but you’ll want to ask yourself a few questions for your brand story:

1. What motivated me to start my business? 
2. Why does the company exist? 
3. How do we contribute to the world?
4. What is the story behind my business the customer should know?

Not every business is mission driven, but if you ​​create your brand with a mission or values, share your brand story and tell customers why the business was started. Look at the businesses TOMS and Coca-Cola, the first a mission-driven brand, the second not so much.

TOMS, a footwear and accessories company, is “in business to improve lives.” TOMS first charitable program, One for One, where it donates shoes to children in need, and more recently is making donations to the COVID-19 Global Giving Fund, among other charitable initiatives. When a shopper purchases a product from TOMS, they can come away feeling good because they believe in the cause their purchase is contributing toward. 

How do I Use WooCommerce Product Design?

Product Designer for WooCommerce allows your users to design the products as per their preference and purchase them in your Shop.

Installation

1. Download the product-designer-for-woocommerce.zip file from your WooCommerce account.

2. Go to: WordPress Admin > Plugins > Add New and Upload Plugin with the file you downloaded with Choose File.

3. Install Now and Activate the extension.

Setup and Configuration

Settings

General

• If you want to allow your users to design the products before purchase, enable the Enable Product Customization option.
• In the Product Designer Page option, please select the page in which you want to load the product designer.
• In the Product Designer Page Logo option, you can upload a logo for the product designer page.
• In the Product Designer Page Title option, you can customize the Product Designer Page Title.
• In the Shop URL option, the site’s Shop page will be set by default. You can change the URL as per your preference.
• You can add a favicon to the Product Designer page in the Product Designer Page Favicon option.
• You can customize the footer content of the Designer Page in the Footer Content for Designer Page option.
• If you want to prevent product customization on mobile devices, you can do so by enabling the Hide Product Customization on Mobile.

User Restrictions

• By default, the products can be designed/customized by all users. If you want to restrict product design/customization to specific users/user roles, you can do so by customizing the Product can be Customized by option.
• If you want to force your guest users to log in to your site before customizing the product, then you can do so by enabling the Force Guest users to Login Before Customization option.

Display Settings

• You can customize the label for the customize product button in the Customize Button Caption option.
• If you want to display the customize button single product pages, enable the Display Customize Button on Single Product Pages option.
• By default, the Customize button will be displayed next to the Add to Cart Button. If you want to display the Customize button in a different location, you can do so by customizing the Single Product Page Customize Button Position.
• If you want to display the customize button on Shop and Category Pages, you can do so by enabling the Display Customize Button on Shop and Category Pages.
• By default, the Customize button will be displayed next to the Add to Cart Button on the Shop and Category Pages. If you want to display the Customize button in a different location, you can do so by customizing the Shop and Category Position.
• If you want to display a preview of the customized product in the cart, you can do so by enabling the Product Customization Info in Cart Page option.
• If you want to display a preview of the purchased product in the My Account Page, you can do so by setting the value to Show in Product Customization Info in My Account Page option.
• In the Cart Page Thumbnail Width and Height option, you can customize the Width and Height of the Customized Product Preview.
• You can customize the look and feel of the Customize button by adding an additional CSS class. The CSS Class can be added in the Customize Button Additional Class option.

Image Settings

• If you want to force your users to log in to the site before uploading an image, you can do so by setting the value to Yes in the Force Users to Login Before they can Upload Images to Designer option.
• By default, there will be no restriction on the image types which has to be uploaded. If you want to restrict the image types which has to be uploaded, you can do so by entering the allowed file formats in the following format, jpeg, png,jpg
• By default, there is no restriction on the size of the image uploaded. If you want to place a restriction, on the size of the image uploaded, you can do so by entering the Min and Max Dimensions in the Min Dimensions and Max Dimensions options.
• By default, the user will not be charged a fee when they use an image for designing the product. If you want to charge a fee, you can do so by setting the fee in the Fee for Image Upload option.

Text Settings

• If you want to charge a fee for adding text, you can do so by setting the value to Yes in the Charge a Fee option.
• In the Number of Characters field, enter the minimum character count for which the user will be charged a fee.
• In the Fee field, enter the Fee Amount.

What is WooCommerce And How Does it Work?

WooCommerce is a free plugin for WordPress. It lets you turn a basic website into a website with a shop. WordPress can’t do that by itself. If you install and activate the WooCommerce plugin you can add products, a shopping cart, and a checkout.

You will also be joining a lot of other WooCommerce store owners. It’s the most popular e-Commerce plugin for WordPress. It powers over 30% of all the world’s e-Commerce stores.

Once you have WooCommerce working with your website, an extra range of WooCommerce extensions are available to you. WooCommerce extensions are specialized WordPress plugins, designed to work alongside when the WooCommerce plugin is installed.

They let your online store do more things. They can also let your store work with other programs, like your accounting program and your email marketing program.

There are many WooCommerce plugins available for use. The main sources are from:

• The official WooCommerce Extension library (both free and paid extensions)
• The plugins repository at WordPress.org (free extensions)
• WooCommerce Plugins on Code Canyon (paid extensions)

Why Should You Choose WooCommerce For Your Online Store?

There are plenty of eCommerce plugins to choose from, so why choose WooCommerce? Simply put, WooCommerce offers WordPress site owners unparallel compatibility, flexibility, and ease of use. But let’s dive a little deeper into the benefits of WooCommerce. Here are 10 reasons to use WooCommerce for your online store.

1. WooCommerce Pricing

When a new retailer is choosing a platform, price is likely to be a major factor. Ecommerce applications range from free to many thousands of dollars per year, but that difference in price isn’t necessarily related to the capability of the application. Thus, the first reason to choose WooCommerce that we’re highlighting is that it’s free to use.

WooCommerce is competitive with leading enterprise eCommerce applications, but because it’s free, any business or entrepreneur can take advantage of its capabilities without having to commit to expensive support contracts or proprietary software licenses.

You should note that certain third-party applications for payments with WooCommerce and other extensions may cost money, but this will not be directed to WooCommerce themselves.

2. WooCommerce Is Modular

To really understand what WooCommerce is, we have to examine its modular framework. Just like WordPress, WooCommerce includes a rich set of features that can be extended with the addition of plugins.

Retailers who use WooCommerce benefit twice from this modularity: they have access to thousands of WordPress plugins and themes as well as hundreds of eCommerce-specific extensions built just for WooCommerce.

The genius of a modular system is that it helps to cultivate a community of developers who build extensions to add specific functionality, something that isn’t possible with monolithic applications. With the right plugins, setting up a WooCommerce store can be the perfect eCommerce platform for every retailer.

Those plugins may expand functionality in regards to shipping, payments, how products are handled, and more. WooCommerce themselves have developed and recommended several additional plugins when using their store.

3. WooCommerce Is WordPress

“But isn’t WooCommerce just WordPress?”
The implication being that because WooCommerce is constrained by its parent application, it can’t be as good as a purpose-built eCommerce application.

In reality, the link between WordPress and WooCommerce plugin is actually a benefit of WooCommerce. WordPress is hugely popular because it’s so flexible and functional.

Millions of businesses choose to use WordPress because it provides the best foundation for their sites. It’s fast, secure, and easy to use. The compatibility between your existing WordPress themes and WooCommerce themes will make for a very smooth integration.

WooCommerce inherits all of the strength and reliability of WordPress and uses it to build a world-class eCommerce experience for retailers and their customers.

4. WooCommerce Can Be Used To Sell Anything

Another fun way to answer someone who asks, “What is WooCommerce?”— It’s a way to sell anything.

WooCommerce is incredibly flexible. If you want to sell something, you can sell it with WooCommerce. That includes physical products, digital products, subscriptions, appointments, and much more. Whether you intend to sell a single digital product or an enormous variety of physical products, WooCommerce is the Swiss Army Knife of eCommerce applications.

5. WooCommerce Has A Vibrant Developer Community

Both WooCommerce and WordPress are open source, which means that retailers are free to change or add core features, build new extensions, and create custom themes. For some less popular eCommerce applications, it is difficult to find developers capable of doing that work and if you can find a developer, they are expensive to hire.

WooCommerce advantage here is that retailers benefit from a large pool of developers and WooCommerce professionals. If you need to make changes to your WooCommerce store, it won’t be hard to find someone to do the work for you. And further, its widespread use and network of developers makes achieving optimal WooCommerce security much easier.

6. WooCommerce Includes Powerful Analytics

Another way to address the question of “How does WooCommerce work?” is through analytics. Built-in analytics are another WooCommerce advantage, because the more you know about your customers and the way they interact with your store and its products, the better.

Out of the box, WooCommerce provides an extensive set of analytics displayed in a clear and intuitive interface. Additionally, it’s straightforward to integrate WooCommerce with external analytics services like Google Analytics with extensions.

7. WooCommerce Grows With Your Business

When choosing an eCommerce application, it is a good idea to think about the future of your business. It might be small now, but in time it will grow and you should choose an application that is capable of supporting a busy store without imposing too much complexity in the early days.

One of the benefits of WooCommerce is that it supports stores ranging from the tiny to the immense. It can scale from a few products to many thousands, and from a handful of shoppers a day to hundreds of shoppers per second. As your WooCommerce website grows, so can the functionality of your online store.

8. WooCommerce Provides World-Class Content Management

As you might expect from an eCommerce application based on the world’s most popular content management system (CMS), WooCommerce is no slouch where content is concerned.

Content is an important component of eCommerce marketing, sales optimization, and search engine optimization. Together WordPress and WooCommerce offer a wide variety of content management options, including blogging, landing pages, email marketing, and product descriptions. WooCommerce-compatible SEO plugins like Yoast WooCommerce SEO make it easy for retailers to optimize their content for search.

9. WooCommerce Is Fast

WordPress and WooCommerce can provide a fast and responsive eCommerce experience for online stores of all sizes. This is a key benefit of WooCommerce.

You can also speed up your WooCommerce store by combining it with performance-optimized WooCommerce hosting that’s specifically engineered to maximize performance.

Standard web hosting is capable of supporting WooCommerce, but it cannot provide the highly optimized PHP, MySQL, server, and network environments necessary for a responsive low-latency eCommerce experience.

10. WooCommerce Is Made For Selling

Another WooCommerce advantage is that it’s designed for selling. It includes everything a new eCommerce retailer needs to get up and running:

• Over 100 payment gateways that can be easily integrated with your store.
• Multiple WooCommerce shipping methods with configurable shipping zones and shipping classes.
• An intuitive backend for stock management, refunds, order management, email management, and everything else you need to efficiently manage your ecommerce store.
• Choose from thousands of configurable and mobile-friendly free and premium WooCommerce themes or build a custom theme to give your store a unique look.
• World-class documentation that provides the guidance for new ecommerce retailers that need to get up-and-running.

What Does Product Designer do?

A product designer is responsible for the user experience of a product, usually taking direction on the business goals and objectives from product management. Although typically associated with the visual/tactile aspects of a product, product designers can sometimes also play a role in the information architecture and system design of a product as well.

A product designer may also be referred to as a User Experience Designer, Customer Experience Architect, User Interface Designer, Interaction Designer, or Information Architect depending on the type of company, the size, and diversity of the design department and the particular individual’s area of expertise.

While companies can always benefit from a product designer, they play a particularly important role during key stages of product development. During the initial design and proof-of-concept phase, they can translate the goal of the product into a functional user experience and provide requirements feedback regarding what must be in place for users to achieve their goals.

As a product grows and adds more features and functionality, they can ensure the user experience is intuitive and reduce points of friction. And once a product is mature they can help refine the user experience and make the product more efficient to improve page load speeds, etc.

Product designers are seen as a luxury for some companies that might delay adding someone in that role until further in their lifecycle, while others might hire a product designer before they even add a product manager. Product design can also be outsourced relatively easily, so many companies rely on outside consultants and agencies for this function.

How do I Change The Template Page in WooCommerce?

Looking for ways to customize the product page in your eCommerce store? We’ll show you how to edit the WooCommerce product page programmatically.

Customizing the Product Page

Even though you can customize anything on your store, the two main pages where most customizations occur in WooCommerce are the shop page and the products page.

If you want to boost your sales and optimize the beginning of the purchase process, you need to work on both. We’ve already seen how to customize the Shop page, so today we’ll show you how to edit the Product page programmatically (with code).

A neat design that focuses on providing the best customer experience will help you improve the overall purchase process and increase your conversion rates. There are two main ways to customize the Product page:

• With plugins
• Programmatically

Even though some plugins can help you, finding the one that has all the features you want can be a long process. So if you have some basic developer skills, an excellent option is to edit the WooCommerce product page programmatically. Not only can you avoid installing any third-party tools but you’ll also have much more flexibility to customize anything you want.

How Can I Find the Best WooCommerce Theme?

Most of the WordPress themes are designed to work with the WooCommerce plugin. Though, as an online business owner, you’ll need a theme that focuses primarily on eCommerce-related features and options.

Check out these tips to select the best WooCommerce theme:

1. Flexible and easy to use: A WooCommerce theme may have tons of features, but it should be flexible and easy to use for beginners. You should look for a theme that comes with proper documentation for your guidance.
2. Work seamlessly with extensions/addons: There are 100s of free and premium WooCommerce extensions. A perfect eCommerce theme should works seamlessly with all the extensions/addons.
3. SEO-friendly: The WooCommerce themes with built-in SEO optimization help you get more traffic. And on an eCommerce site, more traffic means more sales.
4. Compatible with WordPress plugins: WooCommerce is a standalone plugin for WordPress and your theme MUST work with it smoothly. However, the theme that you choose should also be compatible with other WooCommerce plugins to add more features to your online store.
5. Responsive design: Most of your users will browse your website from their smartphones. The theme you choose should be fully mobile responsive and look great on all devices and screen sizes.
6. Page builder integration: Adding thousands of products on your WooCommerce website takes time. You can use the drag and drop page builders to create custom product pages instantly.
7. Speed optimization: eCommerce websites with slow speed are not good for online businesses. You should select a WooCommerce theme with less page load time and fast performance.
8. Live notifications: Will easily support your efforts to set up live sales notifications for WooCommerce

What is The Best Theme For WooCommerce?

If you want all the top WooCommerce themes in one place, then this is where you should be right now. Check out our list of the best WooCommerce themes below and pick a theme to start your online store.

1. Astra WooCommerce Theme

Astra WooCommerce Theme is a fast and lightweight WordPress eCommerce theme. It’s built specifically for WooCommerce websites to grow your sales. The theme is highly flexible and easy to customize without writing a single line of code.

Features:

• Quick product view
• Infinite scroll
• Gallery options
• Checkout options
• Product catalog
• Grid settings
• And more…

2. Neve

Neve is a versatile theme that looks awesome on mobile and desktop. You get tons of layout options right in the Customizer, so it’s super easy to adapt to any type of online store. The WooCommerce Booster gives you extra settings to control the way your store pages look.  Even better, Neve loads quickly and works with most page builders.

Features:

• Lightweight and fast
• Super customizable
• AMP compatible
• Translation ready
• Page builder compatible
• 80+ starter site templates
• White label option
• WooCommerce Booster

3. OceanWP

OceanWP is a free WordPress multipurpose theme. It comes with several WooCommerce sites that you can import with the 1-click demo content importer to create an online store instantly.

Features:

• Fast page load time
• Built-in SEO
• Translation ready
• Premium extensions
• Page builder compatibility
• And more…

4. Divi

Divi is a popular WordPress theme and page builder. It’s easy to customize using smart visual controls and built-in elements. The theme comes with multiple design options, inline text editing, layout settings, and more.

With the Divi theme, you get a layout pack and 100s of WooCommerce layouts to build your online shop.

Features:

• Font and text styling
• Advanced code editing
• Product filters
• Background image options
• Premade efficient designs
• And more…

5. SeedProd

If you’re running WooCommerce on your website and want to customize the design, SeedProd is going to be an excellent choice for you.

This robust landing page builder helps business owners create sleek, professional-looking web pages without needing to hire a developer. It’s incredibly easy to use one of the many pre-built templates to give you the look you want for your site.

Features:

• Sales templates to connect to your eCommerce shop
• No need to change your WordPress theme to use
• Visual builder with drag and drop features
• Ability to create high converting landing pages
• Make a custom maintenance mode page
• Lightning fast
• Connect to email marketing services for things like sales drip campaigns and  cart abandonment

6. Ultra

Ultra is a powerful WordPress multipurpose theme. It comes with a ready-made WooCommerce website with demo content. You can use this layout to set up shop pages, product pages, and product categories easily.

Features:

• Pre-designed layouts
• Themify builder
• Built-in addons
• Section scrolling
• Mega menu
• And more…

7. Online Shop Pro

Online Shop Pro is a premium WooCommerce theme. It comes with a multi-column layout to add a sidebar, featured products, and a navigation menu. The theme has all the features you need to create a powerful eCommerce store, including a wish list, cart options, etc.

Features:

• Custom widgets
• 1-click demo content importer
• Sidebar layouts
• Color options
• Typography settings
• And more…

8. Outfitter Pro

Outfitter Pro is a minimal WooCommerce theme by StudioPress. It comes with a white background that makes your products visibly attractive. The theme is built on top of the Genesis Framework which makes it powerful and robust.

Features:

• Widgetized layout
• Custom header
• Landing page templates
• Theme options
• Translation ready
• And more…

9. Storefront

Storefront is a perfect WooCommerce theme designed specifically to create an eCommerce store. It works seamlessly with the WooCommerce plugin and all its extensions. The theme uses standard coding practices that improve your website speed and search engine rankings.

Features:

• Real-time customization
• eCommerce-focused homepage
• Contact form section
• Compatible with WordPress plugins
• Responsive and retina ready
• And more…

10. Nozama

Nozama is a modern WooCommerce theme. It integrates with the WooCommerce plugin to convert your simple website into a powerful eCommerce store. You can use drag and drop page builders like Elementor for customization.

Features:

• Custom Elementor modules
• Customizable storefront
• Flexible layout settings
• 100+ customizer options
• Total color control
• And more…

What Are The Pros And Cons of WooCommerce?

WooCommerce has become hugely popular over the last few years, with thousands of business owners around the world adopting the platform to fulfil their own eCommerce needs.

After all, WooCommerce gives businesses the ability to sell products of almost any kind, whether it’s digital content (music and video) or physical items delivered through a direct-from-business or drop-shipping model.

Pros Of WooCommerce

First, let’s look at all the aspects of the WooCommerce platform that could make it the right platform for your eCommerce store.

Free & Open Source

These days, there are so many costs associated with the start-up and running of a successful business. 

For that reason, one huge positive of WooCommerce is that it is both free and open source. 

While there are paid aspects to the platform, being open source means that there are plenty of themes and useful modifications produced by fellow WooCommerce users that others (like you!) can use for free. 

These themes have all been optimized for use by other eCommerce store owners, so you know that they are tried, tested and of a high quality. 

Being open source also means that modifications and themes are updated on a regular basis. So, when the time comes to give your store a visual refresh, you’ll have no shortage of great options available to you. 

Easy To Use

Of course, whether you have an existing eCommerce site or are looking into setting one up for the first time, you’ll want to get it up and running as soon as you can.

You may be concerned, though, by your own limited eCommerce website design experience and by WooCommerce’s functionality.

Luckily, WooCommerce is incredibly easy to use, especially for those with previous experience of working with WordPress, which WooCommerce plugs into. 

Listing store items with WooCommerce is as easy as heading to ‘add product’, creating a title and short description for the product, specifying whether it’s a physical or digital product, and setting the price. 

Further customization is simple, too – product images and design features can all be changed fairly easily. 

And if you do run into any obstacles, there is no shortage of WooCommerce help available through WooCommerce Support. A quick chat with a member of the WooCommerce team is sure to resolve your issues before too long. 

Simple Reporting

One of the issues that sellers regularly run into when operating an online store is keeping track of income, profits, inventory, sales, and other such factors. 

Luckily, WooCommerce does all of that for you!

With WooCommerce, users are able to access clear and simple reports which give you plenty of insight into how your store is doing. 

These reports can be accessed at any time through the WooCommerce website or app, and will offer you a much clearer look at how your online store’s performance e.g.: 

• which products are selling well
• how many visits your store is getting
• how many of those visits are converting into actual sales
• frequent updates on how much stock you have left in your store inventory 

So, WooCommerce is ideal if you’re looking for an eCommerce platform that takes the guesswork out of store statistics. 

A Handy Mobile App 

A huge positive for busy company owners is that WooCommerce can be accessed via a mobile app. 

While the app doesn’t allow users to make thematic changes to their store, it does let them access reports, stock numbers, sales details and so forth ‘on the go’. 

Perfect, then, for giving you a valuable snapshot of your eCommerce store’s performance when you are out and about, away from the office.

Cons Of WooCommerce

To help you make a more informed decision about whether or not it’s the platform for you, we now dive into the more negative aspects that might make you consider WooCommerce unsuitable for you and your business.

Premium Extensions And Hidden Costs

While there are plenty of free WooCommerce themes available, the highest quality and most optimized themes are a little pricier. 

In fact, when buying an official theme through WordPress – a purchase that will allow you the highest level of WooCommerce support, speed and SEO – you could be looking at a cost of up to $120 each. 

This price tag could put you off if you’re looking to keep things as low-cost as possible, even if there are benefits to these premium options.

Further costs could also come in the form of plugins required for payment gateway options. 

WordPress Knowledge Is A Must

As WooCommerce is a WordPress plugin, you will definitely need fairly extensive knowledge of the WordPress platform to take full advantage of everything that WooCommerce has to offer. 

WooCommerce and WordPress go hand-in-hand, so if you’re unsure how to use WordPress or currently run your eCommerce store using a different platform, WooCommerce may not be for you. 

Why WooCommerce is The Best eCommerce Platform?

We are going to highlight some essential reasons why business owners should select WooCommerce to show their products’ online presence by creating an enticing and interactive E-commerce website.

1. Woocommerce is cost-effective 

Pricing is one of the very common aspects of a retailer looking to start a brand new online store. There are many e-commerce platforms available in the market like Shopify, Woocommerce, Magento, Big-commerce, etc. Some of them are quite expensive and few of them demand less investment.

So, if you are looking for an eCommerce platform that provides high-quality service with low costing then Woocommerce should be your primary choice to build an online store. 

WooCommere is one of the flexible and reliable eCommerce platforms that can help you in building a highly responsive and top-performing online store within your budget. Its advanced features, plugins, and free themes make it a cost-effective e-commerce platform.

With Woocommerce, even a small business can grow its product visibility in front of the audience by creating an eCommerce website. 

2. Storefront Customization 

Your storefront plays an essential role in deciding whether your visitors are going to buy your products or leave your website without making any purchase. An unoptimized store with tedious design can increase your bounce rate. That’s why it is important to create an enticing storefront that can convert your website visitors into paying customers. 

WooCWooCommerce runs on one of the most popular CMS platforms WordPress. And WordPress allows you to customize your storefront by making the required changes in the themes. There are free and paid both themes available in WordPress that support woocommerce. WooCommrec has helped many businesses in creating an e-commerce website that stands out from other websites. 

Your e-store design and layout is an essential aspect of selling products online. And WooCommerce provides more than 40 free themes that can be accessed and customized by all types of businesses. Woocommrce advanced features allow you to create and customize your storefront that meets your site visitor expectations. You can select fabulous themes and templates available in WooCommerce to make your e-commerce lead lucrative.

Woocommerce allows users to customize their storefront by modifying the CSS and colors in the theme. You can also modify the code using  WordPress seating to make your website load faster on all types of screens.  

3. Advance built-in features and plugins 

There are many eCommerce platforms that provide features to build an e-commerce website. But when it comes to Woocommerce, its reliability and flexibility for all types of businesses make it the most widely used eCommerce platform. Woocommerce has premium add-ons that can be used when your business starts growing with full potential. 

It has a set of built-in features and advanced plugins that can help you in creating and running and optimized online stores. WooCommerce is not limited to providing free plugins and features, its advanced premium plugins and extensions can also help you in running an online store with an abundance of products. 

1. Using the Woocommerce store owner can accept payment via Stripe and PayPal. Its per installed payment gateways also allow users to pay through debit cards, credit cards, bank transfer, and Cash On Delivery. if you have another paid payment gateway then you can install in woocommerce to make your user’s buying experience Hassle-free.
2. Woocommerce advanced built-in features also include multiple currencies and geolocation support. Its advanced feature allows the store owners to auto-detect the geolocation that makes it easy for them to detect the shipping location and calculate the taxes depending on the countries policies. This feature is best for companies operating in multiple countries. Woocommetrce has a set of built-in currencies through which one can easily configure the default currency. 
3. Its built-in features also reduce the page load speed so that customers don’t have to reload their page while making some changes or adding something new product in the cart. Woocommerce uses AJAX to optimize the speed of 
4. Its feature also includes advanced management features like drag and drop payment processing.  
5. You can also use paid plugins and extensions when the requirement of your site becomes more complex. 

4. Search Engine Friendly platform 

Seo plays an important role in getting a website ranked in the search engine result page. If your online store wants to drive more traffic on products then, it is essential to get your product and website ranked in SERP.

WooCommerce when combined WordPress makes it easier for businesses to get their product ranked. Because WordPress is an SEO-friendly CMS platform that automatically makes woocommerce a search engine-friendly eCommerce platform. There are a few tips that can help you in optimizing your e-commerce website for SEO. 

• Include product  description for every item in your online store
• Always optimize your page title 
• Don’t forget to include breadcrumbs as it helps users and googles both 
• Make your website navigation easy and simple without any complications 
• Write meta description for every product 
• Optimize your image by adding alt text in your image 
• Don’t use the same content on multiple pages
• Use SEO Plugins like Yoast SEO to check the performance of your page and product 

5. Marketing 

An e-commerce website will not be effective and productive until it is marketed with full potential. Marketing is one of the important aspects of every business that helps them in increasing awareness and attracting potential customers. WooCommerce features allow you to market your store products by running various promotions to increase the sale of your business. 

Using woocommerce features you can add discount options, run coupon campaigns and promote your products on sale.  Woocommers ensure that their users don’t compromise when it comes to marketing their product to have a successful business.

You can even provide free shipping options through coupons to attract more visitors to your online store. Its advanced feature allows you to assign an expiry date of your coupons. 

Reviews also play an important role in convincing users to buy your product. And WooCommers advance allows you to show verified customers label to your store visitors. Other than adding coupons and customer labels you can use various plugins in woocommerce like Smart Coupons, Cart Add-ons, Social Media Integration, Follow-up emails, etc. These plugins will help you in marketing your products. 

6. Inventory Management 

Inventory management is an essential part of an online store. It helps store owners in identifying and tracking stock levels. There are many businesses that spend hundreds, thousands of dollars to manage their online store inventory. But it becomes difficult for an initial phase startup to manage their inventory by paying those hefty amounts.  

But WooCommerce’s unique and popular inventory management system allows you to track stock level and updated report stock after refund and purchase. WooCommerce inventory management allows you to get notification about low or running out-of-stock products. And its built-up management automatically hides an out-of-stock product from the store.

Woocommerce allows you to manage and control your inventory using two tabs in the dashboard i.e WooCommerce tab and Product tab. Using this tab you can get all the details related to your stock. Woocommerece also helps in managing refunds, orders, emails and everything else that can make your online store successful. 

7. Powerful and effective analytics 

Ecommerce analytics is one of the essential tools of an online store used by every business owner. Today, there are many free and premium analytical tools available that can give you in-depth results for your e-commerce website. But small businesses find it hard to manage those complex analytics interfaces that lead to hampering the growth of their emerging business. 

WooCommerce analytics provides an intuitive and clear interface that helps all types of businesses to identify their potential customer activity and details. Every business wants to stay connected with its customers, that’s why it is important to identify the e-store visitor details.

Woocommerce has emerged as a cost-effective e-commerce platform with powerful analytical reporting.  It helps retailers in recognizing how their potential customers are interacting with the store and its product. 

E-store owners are paying a hefty amount to get the analytical report of their website. But woocommerce allows you to get the analytical report related to total sale, sale by date, average order, site visitor action and many more. The main advantage is that it provides an analytical report that can be easily understandable by every business owner.

You don’t have to hire a separate person to analyze the report of your online store.  Its report is presented in graph and all the delegates related to your sale are displayed in numbers making it an easily accessible e-commerce platform. 

8. Stable Platform with Excellent Customer support

When it comes to stability then WooCommerce is the first choice for every small and large-scale business. Its advanced features do not interrupt its stability when compared to other platforms woocommerce is considered as one of the most stable with fewer bugs.

Yes, in the first version it had some functionality issue but right now with every update WooCommer is becoming stronger and proving its quality of being stable for all types of screws. 

WordPress and WooCommerce both are open-source platforms that make it accessible to the wide community of developers. Its customer support makes it the most accessible e-commerce platform around the world. Its support will help you from installing to seating up your store.

WooCommerce customer and tech support team will also help you in solving every problem. They’re times when you may get stuck somewhere in inventory management or seating up the payment gateway. You don’t have to worry Woocommerce provides FAQs, video tutorials to help their user to overcome all the problems they are facing related to seating up their store. 

What Are The Benefits of WooCommerce?

Building an online store can be a tricky task and selecting right platform needs a lot of brainstorming. You need to research and compare all different eCommerce platforms available in the market before selecting the one which can be the best suitable for your unique business nature and future expansion

Read Also: Top 10 Must-Have Plugins For WordPress Blog in 2022

Woocommerce is a well-known eCommerce plugin that offers best features required in order to build a modern webshop using the WordPress platform.

1. It is open source

Woocommerce is open source plugin built on well-known CMS WordPress so you have complete control over your webshop. It can be completely customized around any of your unique and custom business requirements & since it’s open-source – you don’t need to pay any fees to use it for your business

2. Achieve any kind of custom functionality

With a big community of developers, Woocommerce has got wide range of plugins available to support your unique eCommerce business needs. You will find a readymade plugin for almost anything that you need & If you can’t find a plugin, you can easily find an affordable Woocommerce development service provider who can build the plugin for you

3. Easy & effective design options

Woocommerce can work with almost any WordPress theme so you can select a theme as per your design choice and Woocommerce can work with it. If you already have a WordPress website designed for your business and you want to start selling your products or services online, you can Install and Setup WooCommerce in WordPress and you should be good to go.

4. It’s easy to use for non tech entrepreneurs

You know how user-friendly WordPress is. If you already know about admin interface of WordPress, It would be easy to understand how Woocommerce back end works for you to manage your eCommerce website operations. If you are not tech-savvy & stuck with anything, there is high chance that you can easily find a how to tutorial or video online

5. Sell any type of products

With Woocommerce you can sell physical and digital products both. You can build a membership site, take appointments and bookings online & sell subscription-based products too. You need to hire expert WordPress developers to build a beautiful website

6. Integration capabilities

Woocommerce is super flexible when it comes to integrating any third-party software system with your webshop. You can easily integrate a CRM system, order management tools, third party shipping services and such as other tools to make your webshop operations extra flexible

7. It’s SEO friendly

WordPress is best platform for SEO and Woocommerce runs on WordPress so you can get advantages of this SEO friendly platform. Good SEO requires consistent efforts but with WordPress/Woocommerce it’s easy to optimize your website for SEO in comparison with other eCommerce platforms in the market

8. Analytics power

Woocommerce has in built analytics which will help you to get useful data about your eCommerce store without putting extra efforts on it. You will get info like total sales by date, average order value, individual customer shopping stats, etc. With help of a WordPress development company, you can easily integrate other third party analytics solutions with your website to get more insights

9. Security Matters

It is very important to provide your customers with secure shopping experience when they purchase through your website. Woocommerce is highly secure because of its regular updates. Team behind Woocommerce regularly works with leading security experts in the industry to constantly monitor the code base for any vulnerabilities and release updates required

10. Content marketing benefits

Content marketing is all about creating and distributing useful content for your target audience. It is a very powerful tool for every eCommerce business and it generates great results on long run. Because Woocommerce is built on a blogging CMS, you have extra ease and benefits of publishing content on your webshop

11. Best Support from community

WordPress has large community of developers and since Woocommerce is built for WordPress, you can get benefits of the community to solve any problems you face. You can find answer to any of your questions on developers’ community forums. There are thousands of developers out there ready to support you

Conclusion

Though Woocommerce in an eCommerce plugin, WordPress’s great features and marketing capabilities makes it the best eCommerce platform for small and mid-size retailers in competition with other eCommerce platforms such as Magento and Shopify

When you look for an eCommerce platform, don’t only consider the price and features. Make sure to select a platform that is scalable to support your business as you grow.