Do you know that 92% of people trust those recommendations more that came from an individual than from companies?
This is why Personal Branding is more important in this era than building a brand. Creating a personal brand identity has become a necessity.
WHAT IS A PERSONAL BRAND?
Personal branding is marketing or branding yourself rather than any company or product i.e. your knowledge and what are your expertise areas.
WHY IT IS IMPORTANT TO BECOME A PERSONAL BRAND?
Building your personal brand at work is the best way to build trust among customers.
You can stand out from the crowd when you become a personal brand. Personal branding helps to showcase your talent and knowledge in your field and allows you to show your uniqueness. People are very much attracted by the unique personality.
There are many options available for the same product in the market these days. If you become a personal brand then people may get interested in your product because of what building your personal brand at work brings to the table.
Now, you know what is a personal brand, and why personal branding or branding yourself is important.
It is important to know how to brand yourself for creating a personal brand identity. This blog is your answer to how to brand yourself and the complete guide to building your personal brand.
So, here are five branding tips that will help you in creating a personal brand identity and branding yourself.
HOW TO BRAND YOURSELF: 5 BRANDING TIPS
- Find Your Niche:
It is one of the most important branding tips. Finding your niche means that you find a specific area in which you are an expert and in which you think you can build your brand. To find a niche you have to pick something specific that is your forte or they think at which you are good at or the thing in which you are interested the most. You should be good at whatever niche you select for building your personal brand at work. For example, if you are a website developer then you must have some experience in a website development agency or you should have some good website samples. If you run a website development agency then your niche is a website developer. So, you have to build your brand or personal brand keeping that niche in mind.
- Build your brand with your Personality
Every person has a unique personality. So, while building a brand specially your personal brand, try to inject your personality into it. The personality that defines you and your niche. You can refer to my personal brand examples for the sane. You have to understand that how you can inject your personality into it. Your personal branding design should be completely influenced by your personality. This is how you explain what is a personal brand. Try to embark on the traits that you think your targeted audience might like in your personal branding design. For example, if you think you want to show yourself down-to-earth then to embark on that in your personal branding design.
- Create a personal brand identity.
People often wonder about what is my personal brand looks like but they forget about creating a personal brand identity. It is very important to create an identity when you build a brand. This is the third most important tip of the complete guide to build your personal brand. You can refer to any great my personal brand examples, they all have a different identity. Identity like some symbol, logo, and an interesting name. You can also create innovative and unique designs while building a brand. Whatever design or logo you create should be easily identifiable so that more people can engage with your personal corporate brand.
- Create a personal website
When you create your personal or corporate brand, you must build a special website for it. Everybody who creates their brand has their websites too. Websites help to reach people easily. You can put everything about yourself on that website and hence about the personal brand in one place i.e. website. You can hire a website development agency for developing your website. People could know everything about your brand on the website. So, when you build a brand, it is very important to build a website for it too.
- Build an online presence
This would be the last but most important branding tip for the complete guide to build your personal brand. You can pick up any of the greatest my personal branding examples, they all have some or other kind of online presence. Online presence means you have to build audience on social media platforms like Linkdn, Facebook, and Twitter. These days even corporate brand has their own pages on social media. Social media is used by everyone these days. So, it is the best way to be in touch with your targeted audience and hence to become a personal brand in 2021.
What is my personal brand is easy to answer but how to start your own brand, you need research and knowledge. You can refer to this blog to know how to start your own brand. These 5 tips will let you build the base to become a personal brand in 2021 and hence will answer all your questions related to how to build a personal brand.
