SEO is an element in inbound marketing, which aims to provide information that informs your target audience about products and services they are considering purchasing, so that they can come back to you when they are ready to make a purchase as opposed to being forced into making a purchase quickly which may lead to buyer regret and poor reviews.

With inbound marketing activities such as blogs and social media posts, optimised with technical SEO, you can establish authority within your field which means that people will be more likely to come back for more information from you when they are ready to make an informed decision about their purchase.

Therefore, with inbound marketing activities your prospects have space between interactions with your brand for them absorb the content that is relevant to them and form opinions based on this rather than having half an hour’s worth of information crammed down their throats all at once which could put them off altogether (especially if they weren’t expecting it).

At the end of the day with inbound marketing activities such as blogging and social media posting etc.. Not only do we seek out our prospective customers but our prospective customers seek us out too, and great SEO means more people are likely to see produced content- content which is likely to be better if optimised for search engine results pages (SERPs).

Why you should aim to rank highly on SERPs

There are several different benefits to having a top placement on search engine results pages for relevant keywords such as:

1. Trust: A ranking at the top of the search engines results pages is a great way to establish trust with your audience. If you have a consistent, high rank on search engine results pages (SERPs) for highly relevant keywords that most likely apply to your business, people are going to trust you more and will be more likely to become one of your customers or clients.

2. Brand recognition: Another benefit of getting top rankings in Google is brand recognition which can help boost customer loyalty and lead generation efforts down the road.

Customers often look up brands online prior to making purchases based off past experiences with them so being able to show top rankings for multiple relevant terms associated with your industry shows that your company has been consistently recognized as one of the best in its field by many different sources over time which gives you credibility with potential customers looking for products or services like yours.

It also offers immediate proof of the quality level associated with products or services offered by your business or organization when compared against other businesses offering similar products or services in the same industry verticals.

3. Traffic: More traffic coming in through organic search means more leads and conversions. For example, let’s say you rank #1 for a keyword like “digital marketing agency”. This means that when someone googles “digital marketing agency”, your website appears at the very first spot in their search results!

As a result, if this happens over and over again on various keywords related to digital marketing, you’ll get tons of traffic from people who want information about digital marketing services; therefore, it’s very likely that there will be some qualified leads from those visitors who are ready to buy something from an expert in digital marketing.

4. Increased sales: The combination of enhanced trust among target audiences along with increased traffic can lead both new customers as well as repeat customers back to your site where they may convert into paying clients. This will depend upon what value proposition is presented on-page as well as how effectively content is optimized towards helping potential clients find exactly what they’re looking for within seconds.

Rankings directly impact organic traffic volume which impacts conversion rates since higher ranking websites tend to receive more organic traffic than lower ranking websites do.

Google ranking factors

The first thing to know about Google ranking factors is that you cannot buy your way into the top rankings. Google has made it clear that if you try to cheat the system, and use black hat tactics like keyword stuffing, link buying and social media spamming, then you will be penalized for it.

The old trick of stuffing keywords in every page header tag won’t work anymore. What will work? Well, we have some ideas.

1.) Good Content: As with all things on Google, (good) content is king! You need quality content that people want to read and share.

The title of the post should be relevant to the content. The title is the first thing that people see when they go to your blog. If you can’t engage them with a compelling and interesting title, then they aren’t going to read your content.

Your content should be geared towards what your readers want. This is called “user experience” design (or UXD). If users are engaged in reading and interacting with your content, then their likelihood of visiting again will increase exponentially!

Use short sentences and paragraphs – these are easier for people to digest. It’s also best if you write something slightly different from what everyone else is writing about – this makes you stand out from the crowd!

Ensure it’s easily readable- you’ll want to cut out the jargon. The content is the part that will determine whether the search engine will notice your website or not – this means that you have to make sure that the content that you produce has to be easy to read and understand by a wide range of people.

Keyword stuffing is considered poor practice however you still need to include keywords. Using keywords in your content makes things easier for both users and search engines because they know where they are going while reading your content (if they already know). In other words, if you use relevant keywords in your article or blog post, then people will know where the article is leading them through those keywords and it can help them get what they want from it easily without having to waste too much time searching for something else.

Note: Keywords are the words that you have to use on your content in order to get visibility for words and phrases connected with your products/services.

Using relevant images makes your content more appealing with a nice design and appearance. Moreover, using relevant images with accurate descriptions can help search engines understand what kind of information is contained in your article better than text alone. Therefore, try to use images that actually support the theme of your content while staying within Google’s image guidelines such as no watermarks, no logos etc.

Pay attention to what your customers are asking for, or what they want to know more about and address these concerns with quality content on your website. Your audience will love you for it!

2.) Quality ‘Follow’ Backlinks: Natural links from other websites that are relevant to yours can improve your rank as well.

There are several ways to get backlinks including finding ‘broken’ backlinks to your competitors’ sites on blogs and other websites. Contact the site owners with the broken link and ask if your content, which is in the same theme, can be linked instead.

Guest Posting is one of the best and effective ways to get backlinks for your blog or website. You can find a lot of opportunities by going through websites and seeing if they have a ‘write for us’ option.

It is better to submit content that attracts the attention of their site’s target audience  and gets a high number of views, shares and comments. That will help you to get high authority backlinks from that website.

Alternatively you can also sign up for ‘HARO’ at which point you will be part of an email list journalists send requests to. If you’re picked, you’re likely to receive a backlink from a high domain authority site.

Note: The domain authority ‘DA’ dictates how beneficial a backlink from a site will be.

It is meant to measure how important and/or trusted your domain is. The scores range from 1-100, with higher scores indicating a more trusted or well-known website. A backlink from a high DA site will in turn positively affect your domains ranking far more than a low DA site.

You can also add the url of your website in your social media profiles and submit your site to free directories such as yellow pages etc. and get backlinks from them.

Remember when building links it takes time so don’t expect overnight results! It really does take months of linking consistently using different techniques before actual results show up in ranking changes but do not give up hope because they will come eventually- you can track your ranking using Google’s search console.

3.) Mobile Optimization: With Google now making it clear that mobile is the future, it is important to make sure that your website is optimized for mobile users as well, especially since the majority of internet users use mobile devices.

However, people still prefer using websites over apps – so make sure yours is easy to use on cell phones! If you don’t have a responsive or adaptive design website then get one created as soon as you can.

There are many companies out there who can create custom designs for your business such as who create bespoke websites optimised for SEO with UXD in mind.

4.) Website Speed: Page load speed is an important factor in Google rankings too.

Check how long it takes for pages on your website to load by searching for page speed insights then putting your URL in the box provided on the page. If any of them are taking longer than 3 seconds then you may need to optimize your site by compressing images and minifying html/css code before uploading them back into your site again.

Pages that take longer to load will not be as high up in search results when compared with faster loading websites which means less traffic; yet another reason why page load speed should be taken seriously.

5.) On-Page SEO: One way to improve ranking factors within Google searches is through optimizing the actual content within each page title tag & header tags as well as within each web page body content.

The title tags tell web crawlers about you & your pages and will be shown in results on SERPs (Search Engine Results Pages). Page titles should accurately describe content on the page relating to the actual page or products related to that page and be descriptive enough to provide context for its content.

SEO takes time- but organic growth reduces CPAs

Hence, a business should optimize their website to meet the specific needs of the people who are going to visit it.

If you want to reach a big number of potential customers, you should not just make use of search engines like Google but also real people.

The process of optimizing your website will not only improve its visibility, but it can also increase your online sales and reach the people who are looking for the product or service you have to offer. Don’t be afraid to tell the world about your business.

Summarised points:

1. Search engine optimization helps to get your website found by people who are looking for what you have to offer.

2. It can be used as a branding tool, increasing retention, and can increase the value of your business.

3. SEO is an affordable, long term form of advertising that will continue to bring in leads even after the initial investment has been made.

4. It will increase the amount of traffic that your site gets, as more people will be able to find it via search engines than without SEO improvements.

5. A good SEO campaign helps to improve the quality of content on your website, which in turn drives up Google rankings even further!