The idea of being a brand ambassador will surely sound glamorous to many. You will start imagining the branded items, the high profile events, and a lot of fat cheques. Well, those are part of the job, but being an ambassador for a brand is much more than all the mentioned advantages.
It is essential that you are well versed on the role and the responsibilities that such a job entails. With the increasing influence of the internet and social media, the role of a brand ambassador has evolved, and there are now even more opportunities for those looking to make some extra cash representing a brand they love.
This article will provide an insight into who a brand ambassador is, what the job involves, the pros and cons and how you can pursue that career.
- Who is a Brand Ambassador?
- What Are the Job Description of a Brand Ambassador?
- What Does a Brand Ambassador do?
- Why do Companies Hire Brand Ambassador?
- How Much can you Earn as a Brand Ambassador?
- How Can You Get Brand Ambassador Jobs?
- How can you Become a Brand Ambassador?
- How can you Become a Brand Ambassador on Instagram?
- How do I Get an Ambassador for my Brand?
- How Many Followers do you Need to be a Brand Ambassador?
- What Skills do you Need to be a Brand Ambassador?
- Who is Brand Ambassador of Amazon?
- How do I Make Myself a Brand?
- How do Brand Ambassadors Get Paid?
- Do Brand Ambassadors Get Paid Monthly?
- Is Being a Brand Ambassador Worth it?
- Do Instagram Brand Ambassadors Get Paid?
- What Are The Benefits of Being a Brand Ambassador?
- How Much do Brand Ambassador Get Paid in South Africa?
- How Much do Brand Ambassadors Get Paid in Nigeria?
- How Much do Brand Ambassadors Get Paid in Kenya?
- How Much do Brand Ambassadors Get Paid UK?
- How Much do Brand Ambassadors Get Paid Per Post?
- How Much do Brand Ambassadors Get Paid on Instagram?
- How Much do Brand Ambassadors Get Paid in India?
- How to Become a Brand Ambassador
- How do Brand Ambassadors Get Paid?
- Do Brand Ambassadors Get Paid?
- Do You Get Paid to be a Brand Ambassador?
- Do Brand Ambassadors Make Money?
- Should You Pay to be a Brand Ambassador?
- Brand Ambassador Salary Per Week
Who is a Brand Ambassador?
A company chooses a brand ambassador to be the “face” of the brand. Ideally, the candidate is a taste-maker in their communities, and should plan to use already established networks and relationships to market the brand via word-of-mouth marketing tactics (i.e. referring friends, posting about the brand online, etc.).
Read Also: Top 10 Social Media Advertising Agencies
On top of that, a brand ambassador will also represent her company at specific events, where she may perform product demonstrations or give away sample products.
What Are the Job Description of a Brand Ambassador?
A candidate for the position of brand ambassador should be an enthusiastic, outgoing individual with a considerable social media presence and a medium to large sized network. He or she presumably is already familiar with and endorses the brand being represented.
The candidate will most likely need to transport materials to and from events, and thus should have his own form of transportation, as well as be able to lift up to 50 pounds.
Responsibilities include, but are not limited to, the following:
- Representing the brand positively in a multitude of settings
- Assisting in content creation (ie. writing blogs, newsletters, product reviews, etc.)
- Participating in event marketing
- Generating brand awareness through word-of-mouth marketing
- Being an opinion leader in his/her community
- Providing feedback and insight on new products/services
- Promoting the brand via his personal social media accounts
What Does a Brand Ambassador do?
The power of suggestion is an incredible thing. Still, we take some suggestions more seriously than others, depending on how credible we deem the source of the favorable mention.
83% of survey respondents concluded that they are more convinced by the recommendations made to them by those they know and trust over recommendations made via traditional advertising, according to Nielsen’s 2015 Global Trust in Advertising Report.
This is why companies are now using brand ambassadors more and more as a conduit to channel the potential of this marketing gold mine.
Trust and credibility are decisive in being an outstanding brand ambassador. Again, this is why many companies prefer applicants who, prior to applying, have a concrete network of people who trust them and will be receptive toward brand promotion.
Brand ambassadors should anticipate face-to-face interactions being a major part of the job. Whether representing your company at a formal event, or just talking to someone in the grocery store about the brand you are repping on your shirt, a brand ambassador is constantly expected to engage with her community in order to generate brand awareness.
Thus, it is crucial for an ambassador to know everything she can about her brand, so she can be sure to always represent it positively.
While a brand ambassador’s job does entail in-person representation of his brand, it is also understood that he or she will help market the company via social media.
In the eyes of a company, those with social media experience and a high volume of friends or followers are more desirable candidates for joining their brand ambassador program.
It is critical that an aspiring brand ambassador has a professional presence online because the use of personal social media accounts is a huge aspect of the position. Brands will look into your use of platforms such as Twitter and Instagram before signing a contract with you.
Why do Companies Hire Brand Ambassadors?
Brand ambassadors connect the product to the person. They embody a company to represent the overarching brand image. A brand ambassador program strengthens company culture, translating it to the customer base on a more personal level. Endorsing increases word of mouth exposure and brand credibility.
As a liaison between sales and marketing, brand ambassadors interact directly with customers assessing the response to products.
This form of networking links the company more closely with consumers and can lay the foundation for future sales and build strong customer relationships. This direct communication allows companies to make decisions and assessments in regards to the successes and failures of current products.
Companies like Starbucks and Coca-Cola leverage the power of brand ambassadors. For example, Starbucks’ holiday cup campaign from 2015 encouraged customers to create their own designs on the red cups, then featured the winning designs on cups during the following holiday season.
The coffee giant constantly launches similar campaigns to put people in touch with the company. The passionate Starbucks consumer at your local shop has become a brand ambassador without even knowing it. Coca-Cola’s popular “Share a Coke” campaign sought the same goal.
A brand ambassador can breathe new life into a company, and revitalize the current brand image, as well as increase social awareness and engagement.
Sixty-eight percent of B2B marketers are prioritizing freshening up current brand image according to MarTech. Placing brand ambassadors at the front line of marketing and sales is one of the first steps to reenergizing a brand.
How Much can you Earn as a Brand Ambassador?
The average weekly pay for a Brand Ambassador in the United States is $696 a week.
While ZipRecruiter is seeing weekly wages as high as $1,077 and as low as $337, the majority of Brand Ambassador wages currently range between $548 (25th percentile) to $798 (75th percentile) across the United States.
The average pay range for a Brand Ambassador varies little (about $250), which suggests that regardless of location, there are not many opportunities for increased pay or advancement, even with several years of experience.
Based on recent job postings on ZipRecruiter, the Brand Ambassador job market in both Lagos, NG and the surrounding area is very active. People working as a Brand Ambassador in your area are making on average $696 per week or the same as the national average weekly salary of $696. ranks number 1 out of 50 states nationwide for Brand Ambassador salaries.
The average salary of a brand ambassador ranges from $20,000 to $58,000 a year with an average of $17.00 an hour (via Indeed). Every company does it differently, however. Some people are paid hourly, while others are paid via commission in order to distribute promotional materials and really engage with their audience.
Becoming a successful brand ambassador doesn’t come easy, either. It takes practice and patience. It’s a great way to bring in extra income, but you’ll need to be ready to put in the hard work it takes to be the face of a company.
How Can You Get Brand Ambassador Jobs?
My Street Team
My Street Team Promotion is a place for you to “join a street team” in your area. From product awareness campaigns, new artist or album releases, to event promotions, you can easily apply to be a brand ambassador with their “EZ sign-up instructions.”
Across the Nation Promo
Apply to fun, flexible work with Across the Nation Promo. Their clients include Gatorade, Bud Light, Samsung and Microsoft. As a brand ambassador, you’ll represent some of the best brands in festivals, trade shows, PR stunts and more. Just recently they were looking for passionate people to support hometown heroes at an Oklahoma football event for $25/hour.
Attack! Marketing and Promotions
Attack! is responsible for hiring brand ambassadors for companies like Fox, Nike, Bobbi Brown and more. You can find promotional positions in any one of their five industries of service: alcohol and beverage, retail and consumer packaged goods, consumer electronics and tech, sports and entertainment, or health and wellness.
Brand Greet
Brand Greet is a talent agency that organizes over 4,000 events per year. The staff is friendly, flexible and diligent about making sure you have all you need to be successful!
Indeed / Craigslist
Don’t forget to check out the household names of job searching to find even more postings in your area. While they may not be built for the gig economy, with just a few searches Indeed and Craigslist can yield some serious potential jobs.
Jobble
We couldn’t have written this without including ourselves into the mix. Jobble’s platform allows you to travel the country while earning money. Pick and choose brand ambassador positions that work well with your schedule and get paid directly through the app. Think of it like the Uber for jobs (but without the car).
How can you Become a Brand Ambassador?
- Network: Network in person. Network online. Network wherever you go. The more you strengthen your social circles, the more reach you will have in the eyes of brands. Getting to know more people, or more importantly, getting more people to know you, increases your exposure and makes more contacts for potential brand ambassador positions.
- Find what you love: Don’t settle for brands or products you don’t particularly like. Find companies, values, styles, trends, and items you would like to incorporate into your lifestyle. Then, hone in on these to uncover what you love. Becoming a successful brand ambassador depends on your ability to embrace and advocate for a company and their reputation. This will be much easier if you can identify with what you are sponsoring.
- Engage: Brand awareness is a two-way street! To generate awareness, you have to be in touch with the customer base. Research your target audience and learn about strategic characteristics that will help link you to them.
- Build your own image and brand: Before becoming a brand ambassador, you have to solidify your own personal brand. Define your image and assimilate it into your networks. You have to find out who you are and share this with companies to distinguish yourself from a sea of others vying for the same position. With a strong personal brand backing, businesses can better assess how you fit into their culture, which will lead to better matches.
- Be Creative: What makes you stand out? Companies look for individuals with a spark that will bring life to their brand. One of the best parts of being a brand ambassador is the creative nature of the position. You get to devise your own methods for marketing through your personality and interaction with customers. Thinking of unique and fun ways to display products and present them is where your creativity can come into play.
What if you have your own brand?
Become the face of your own company! Starting from the inside out – motivating employees and strengthening your brand – translates to the public. Put together your own events, optimize your company’s social media accounts, and communicate directly with customers. Even start a company blog and reach out to other organizations whose mission coincides with your own.
Getting your employees on board is the best kept secret to word of mouth exposure because happy employees lead to glowing recommendations. Your internal team is the best set of brand ambassadors because no one knows your company better than them.
Be sure to endorse and support the people working with you, and they will do the same for your business. Remember that, together, your team is the backbone of your company.
How can you Become a Brand Ambassador on Instagram?
You might have seen the girls on Instagram as they promote protein powder, teeth-whitening systems, detox teas and clothing brands. Because they have a lot of followers, they attract a lot of brands.
If you want to follow that career path and become a Brand Ambassador on Instagram, below are five tips that can help you achieve that.
1. Sell yourself
A brand will be looking for someone who best represents its values and personality. You need to let the brand know what makes you a good fit.
If you’re applying to a bikini company, it might find someone who spends a lot of time at the beach, travels extensively and has a decent photographer on-hand to be an ideal brand ambassador.
If you are a loyal supporter of a brand — such as being a past customer or an engaged follower who likes and shares the brand’s posts on a regular basis — you’ll be sure to score some bonus points.
2. Build followers and engagement
If you’re well-liked by your followers, it’s obvious: not only through the number of likes and comments you get, but also by the type of comments left on the posts.
When your followers give you genuine compliments that are related to the current post, it shows they are attentive and care about what you’re showing them. If they’re curious about where you got your clothing or accessories from, that’s a good sign. It shows that your fans look to you for fashion advice.
This is a major selling point, as not every Instagram model has the same type of following. Be sure to respond to comments and messages, in order to build up a “super fan” base quickly.
3. Create a cohesive look and feel
The most appealing accounts are those that are easy on the eyes and have clear, concise personalities.
Creating content that people can relate to is the best way to gain an engaged following. This will allow the brands to recognize your account’s identity, and will help them gauge whether or not you represent their vibe.
4. Understand the guidelines
At the end of the day, this is a business transaction. The brand you’re representing will expect you to bring in new potential customers, in exchange for products or payment.
Each collaboration is different, but you might expect to gain bragging rights for working with that company, as well as free products and commission on your sales. Some programs even offer discount codes for your followers.
Chances are, you’ll be reposted on their social media accounts. This will boost your own following and fan base. It’s a win for both parties involved.
5. Conduct yourself in a professional manner
When it comes to collaborations, the last thing anyone wants to deal with is a drama queen. Don’t be rude to your followers (like by responding to a rude comment in an immature or bitchy way), and definitely don’t be nasty to the brand you’re trying to work with. There are thousands of girls who would kill to be in your position, so don’t forget to be humble.
Your account should represent you and the values you hold dearly, so clean up all those drunken party pics from that trip you took with your girlfriends. (You know: the ones where your smudged mascara is clearly from two days prior, and you’ve spilled a vodka cranberry down your shirt.) Get your account ready for presentation.
How do I Get an Ambassador for my Brand?
If you are a brand and you are looking to hire an ambassador, you have a lot of places where you can get an ambassadors for your company. There are two types of ambassadors you might be looking to hire.
- Internal: employees, partners, investors, etc. They belong to the company or they have a direct relationship with it. The trust comes from the first-hand information they can provide about the products, services, and projects. They represent the culture and values of the company.
- External: customers, users, fans, etc. They don’t belong directly to the organisation but they have direct contact with it. They have purchased or used the product, enjoyed a service or seen its impact.
Additionally, you can also to hire paid ambassadors such as bloggers, influencers or celebrities. This type of ambassadors normally has a very big audience of followers and their trust comes from their celebrity status.
The type of ambassadors you need depends on your goals. For example, if you are trying to reach a global audience, it might be better to go with a celebrity. However, unless you are an NGO or social organization, it will be quite costly.
If you are looking for day-to-day recommendations and powerful word of mouth, your employees, fans, partners or clients are a great source of ambassadors. Of course, it doesn’t have to be one or the other. You can always work with different types of ambassadors for the different goals of your campaigns and create the mix of ambassadors that suits you best.
Once you know what kind of ambassadors you are looking for, there are many sources where you can start your search for them. The most common ones are your employees and client database, your social media channels, the web.
Your Employees
The first place where you should look for ambassadors is in your own company. They know everything about the brand and they are probably willing to share their experience with the world. If they feel involved with the company they will be happy to ask other people to get involved as well.
Customers Database
Take a look at your actual clients and identify the ones you know are enthusiastic about your brand. They will be willing to share their positive first-hand experience with your products and spread the favourable opinions.
Social Media Channels
Your social media channels are full of fans and followers who really like your brand and might be happy to share your messages with their audiences.
Look for those who look like your ideal customers and who have an interesting audience. Remember that it’s not just about quantity but quality of followers. 100 hardcore fans are better than 100.000 who are not engaged.
The web
The web is full of potential ambassadors. Start looking for bloggers on your sector or influencers, but don’t stop there. YouTube, LinkedIn, Pinterest, etc. Search for the right keywords and the ambassadors will be easier to find.
Your brand ambassadors might be closer to your company than you think.
How Many Followers do you Need to be a Brand Ambassador?
With the facts we have discussed so far, you can see that being a brand ambassador will not come easily, you have to be ready to put in the work needed. However, how many follower do you need to land a job as an ambassador you might wonder.
Well, it will completely depend on which company you are approaching and what their standards are for brand ambassadors. For example, if you have only 5,000 Instagram followers, you’re not going to pick up any huge brands without being very lucky.
For you to land a job, keep doing what you’re doing that’s growing your follower count, maximize your content engagement (very crucial), and reach out to small/local businesses if you’re interested in becoming a brand ambassador.
Think etsy shops, etc., and definitely only reach out to places that fit your theme. You don’t want to risk alienating your followers with irrelevant brands, and losing your influence.
There is no set follower count that will get you a brand deal. Someone with a lower follower counts but higher engagement might get a brand deal over you; someone with lower follower counts but proven results might get the deal; and someone with more followers and less engagement might too. It all depends on the brand.
When you decide to contact a brand, make yourself sound indispensable. Position yourself as attracting a high-interest niche group if you can. Flaunt your engagement and your audience as something that, together, will bring them the customers they want.
Small businesses will jump at the chance to get their product seen, and be impressed by the added assurance of their investment paying for itself. Get proven results with small brands, and then use that record to get more ambitious.
What Skills do you Need to be a Brand Ambassador?
Representing a brand as an ambassador is a huge responsibility because your conduct reflect on the brand you represent. For that reason, companies are very selective of the individuals they choose as their ambassador.
However, what skills should you possess as an ambassador, and which qualities are companies looking for in an ambassador? Six of the necessary skills will be discussed below.
1. Knowledge of Marketing
This isn’t to say your ambassadors and advocates need a marketing degree, but they should have a basic understanding of marketing’s core principles. Specifically, the best ambassadors appreciate the importance of authenticity in modern marketing and grasp the role that digital marketing and social media play in driving high-quality referrals.
2. An Established Online Presence
This ties back to the first characteristic, but it’s equally important. In order for word-of-mouth marketing to be successful, you need ambassadors to reach as many people as possible, across a variety of channels and platforms.
Now, this doesn’t mean an ambassador must have 20,000 Twitter followers or thousands of email contacts to represent your brand. But they should have a well-established online presence and a highly-engaged network that they can access via their blog, emails, or webinars for example.
3. A High Level of Professionalism
While ambassadors won’t be employed by your company, these people will be representing your brand. They’ll be talking about your company, encouraging others to check out your products and services, and influencing how others perceive your business. If someone embarrassed themselves or your brand, you’d never hire them, right? The same standards should be applied to your brand ambassadors.
4. Natural Leadership Skills
Think about the people you look to for recommendations. Sure, they’re knowledgeable experts in a particular space, but you probably seek out their opinions because they also exude confidence and positivity — traits that draw you in and make you want to listen. These are the same types of people you want to represent your brand in the marketplace.
5. A Passion for Building and Growing Relationships
Ambassadors are not salespeople heading out to make as many one-time sales as possible. They exist to foster strong, loyal relationships between your customers and your brand. Your ambassadors should not only be passionate about — and intimately familiar with — your products or services, they should also be skilled at making deep connections with others on your behalf
6. The Ability to Gather Feedback and Provide Innovative Insight
No refer-a-friend program is perfect. Neither is any particular product or service. Inevitably, brand ambassadors will gather feedback based on their experience with your product or services, as well as their conversations with your customers and competitors. This information can provide critical intelligence that helps you improve your referral marketing program (and, more broadly, your business).
Who is Brand Ambassador of Amazon?
For the first time since it began operations in India, Amazon has roped in Amitabh Bachchan, Alia Bhatt and Salman Khan among a few others to promote Amazon Prime Video and its upcoming Prime Day. Rival Flipkart named Ranbir Kapoor and Shraddha Kapoor as its brand ambassadors last month.
Amazon’s promotion for both Prime Video and Prime Day, titled ‘keep that smile on this Prime Day’, also features Rani Mukerji, Varun Dhawan and Salman Khan urging viewers to ‘keep smiling on Prime Day’ also features Rani Mukerji, Varun Dhawan and Salman Khan urging viewers to ‘keep smiling on Prime Day’ and watch Prime Video.
How do I Make Myself a Brand?
Start thinking of yourself as a brand
What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand?
Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn’t mean you can’t be human. On the contrary, as Michael Simmons writes, authenticity is key in the digital age. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.
Here are some examples of individuals who have built up authentic and powerful personal brands: Michael Port, John Bates, Mike Michalowicz, Dave Kerpen, David Meerman Scott, John Jantsch, Dave Carroll, and Barry Moltz.
Audit your online presence
You can’t mold perception without first understanding the current status. In other words, Google yourself and setup alerts for your name on a regular basis. Have a fairly common name? Consider using your middle initial or middle name to differentiate. Cultivating a strong personal brand is just as much about being responsive to what is being said as it is about creating intellectual property.
Secure a personal website
Having a personal website for yourself is one of the best ways to rank for your name on the search engines. It doesn’t need to be robust. It can be a simple two to the three-page site with your resume, link to your social platforms, and a brief bio. You can always expand on the website with time.
Find ways to produce value
We’ve all been there. Someone in your network posts something utterly mundane or ridiculous, and you wonder what compelled them to do so? A medium is not a substitute for a message. Find ways to add value to your audience by creating or curating content that’s in line with your brand.
Be purposeful in what you share
Every tweet you send, every status update you make, every picture you share, contributes to your personal brand. It is an amalgamation of multiple daily actions. Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand.
Associate with other strong brands
Your personal brand is strengthened or weakened by your connection to other brands. Find and leverage strong brands which can elevate your own personal brand. Start with the three C’s: company, college, colleagues.
Which school did you attend? Are there groups you can join? An alumni newsletter you can contribute to? What hidden opportunities are available within your company which you have yet to tap? Consider submitting a guest post to the company blog or look at other digital assets you can connect to your brand.
Reinvent
A strong personal brand is dependent on a strong narrative. In other words, what’s your story? Take a second to think of celebrities you know who have a strong personal brand. Mark Cuban. Martha Stewart. Richard Branson.
They all have a very clear story and a consistent brand. If you have multiple passions or areas of interest, a narrative becomes even more crucial so there can be unified theme. If you need help defining your story, we highly recommend reading Reinventing You by Dorie Clark.
Most importantly, remember that a strong personal brand should be ubiquitous and ever evolving.
How do Brand Ambassadors Get Paid?
With social media and the internet being such a solid everyday activity in our lives, brand ambassador jobs have become far more familiar as they can provide outreach at a much broader range than other advertising methods. A company may choose someone as the “face” of their brand, and in return, the person becomes a “brand ambassador.”
Truth be told, this isn’t a new idea or new way of marketing, but social media influencers have begun to fill those roles as they advertise items on their social media platforms. A brand ambassador is typically someone who has a huge outreach and a large network (via Repsly).
Moreover, it can be an easy way to pick up a side job for those with a big social media following, and some people even do it full time.
Being a brand ambassador means you could be getting paid for your Instagram posts. Unique content, niche products, and an enthusiastic personality are the key ways to become a successful brand ambassador.
Most companies want to see at least 20,000 followers on social media in order to know that their product will have proper engagement. Also, no faking! Facebook and Instagram have deleted fake followers and banned accounts that have followed “influencers” in order to up their follower count (via LonelyBrand).
Being a brand ambassador means actually closing deals and bringing traffic to the company. It’s hard work.
Do Brand Ambassadors Get Paid Monthly?
Brand ambassador salaries vary greatly, since most brand ambassadors choose their own hours and their compensation differs from one company to the next. These are the typical forms of payment for brand ambassadors:
Salary: According to sites like Glassdoor, Indeed, and Payscale, the national average salary for a brand ambassador ranges from about $20,000 a year to up to $58,000 a year, with the standard salary being somewhere in the $40-50,000 range.
Hourly: If the brand ambassador is being paid hourly, the average is between about $10-16 an hour.
Commission: In some cases, companies will pay ambassadors on commission rather than an hourly rate, so as to incentivize the distribution of promotional materials and the generation of leads by their brand ambassadors. The more leads an ambassador brings into the company, the more earning potential he or she will have.
Is Being a Brand Ambassador Worth it?
Becoming a Brand Ambassador for a well-known company can have many benefits beyond any financial incentives associated with the position. The opportunity to grow your personal brand is significant.
Brand Ambassadors stand to gain valuable skills and experience that they may not be getting in their day job which makes them worth more to employers. It looks great on a resume, especially if you can prove how your contributions helped the company grow.
Brand Ambassadors also have an opportunity to network with new people that they may not have been able to meet had they just stayed in their day job. Obviously, these new connections can lead to bigger career opportunities down the road either with the company you’re an ambassador for or another company that takes notice of your skills.
Do Instagram Brand Ambassadors Get Paid?
Instagram brand ambassadors often are paid for their work, but there are many who will happily represent your company for free, simply because they’re excited about it. It should be noted that best practices ensure ambassadors have access to product at no cost if the partnership is unpaid.
Any other perks you can throw their way only enhance the benefit and goodwill of the relationship. It’s fair to say they should be treated as your most important customers. That is because, in all actuality, they are. Building a brand ambassador program can have lasting effects on both driving sales, and establishing a positive and trusting rapport with your customer base.
What Are The Benefits of Being a Brand Ambassador?
The best part of all: You’ll not only get to be part of a company’s brand innovation and growth, you’ll also get to add the experience to your resume and possibly make some money while you’re at it.
Thinking about trying it? Check out some of the benefits of becoming a brand ambassador below.
1. No experience necessary.
There’s nothing worse than filling out job or internship applications and feeling like you’re underqualified, because you lack the necessary experience. However, previous experience is typically not required to become a brand ambassador.
Because most companies look to hire college students for their programs, they are simply looking for energetic and outgoing students to talk up their brand on campus and on social media.
2. The chance to make some money.
Although not all brand ambassador positions are paid, there are many paid rep programs out there! Whether you’re paid a specific amount per signup for an app or website or you receive a commission for an order on your campus, being a brand ambassador is a great way to make some extra money in addition to any other part-time jobs or internships you might have.
3. A flexible schedule.
Because the majority of brand ambassador positions are done remotely, you decide your own hours, so you ultimately decide how much (or how little) you’re going to get out of your time in the role.
You can either make a set schedule for yourself, deciding how much time you’re going to dedicate per week, or you can talk to students and post on social media whenever you have spare time. Though you will have to check in with your supervisor or manager about your progress, you are ultimately the one who is in control.
4. An awesome resume booster.
You learn a number of skills as a brand ambassador because you have to make your own decisions regarding your work. You learn excellent oral and written communication skills and you also learn several marketing and sales skills, like planning and strategizing, all while building your own network at your university.
You’ll quickly start to understand the ins and outs of social media branding, and most of all, you’ll be able to demonstrate that you’re an independent self-starter. Even if you don’t plan on working in business after graduation, having the ability to market and sell a product, which will in many cases be yourself, is essential in any field.
5. The chance to build your network.
In order to spread the word across your campus about the company you’re representing, you’ll talk to a variety of students, professors, and administrators at your university. Being a brand ambassador can help you build your network, because introducing yourself to so many people opens up the door for opportunities in the future.
A student that you met may be able to recommend you for an internship and an individual at the career center might have a contact at a company you’d love to work for after graduation. The more people you know, the better your chances of finding that dream internship or entry-level job, so don’t be afraid to reach out to as many people as you can.
How Much do Brand Ambassador Get Paid in South Africa?
The average salary for a Brand Ambassador is R 6,355 in Johannesburg, South Africa. Salaries estimates are based on 2 salaries submitted anonymously to Glassdoor by Brand Ambassador employees in Johannesburg, South Africa.
How Much do Brand Ambassadors Get Paid in Nigeria?
A person working in Marketing in Nigeria typically earns around 380,000 NGN per month. Salaries range from 176,000 NGN (lowest average) to 630,000 NGN (highest average, actual maximum salary is higher).
This is the average monthly salary including housing, transport, and other benefits. Salaries vary drastically between different Marketing careers. If you are interested in the salary of a particular job, see below for salaries for specific job titles.
Salaries for specific jobs
| Job Title | Average Salary |
| Account Handler | 273,000 NGN |
| Affiliate Manager | 361,000 NGN |
| Analytics Specialist | 273,000 NGN |
| Assistant Brand Manager | 365,000 NGN |
| Assistant Product Manager | 417,000 NGN |
| Brand Ambassador | 478,000 NGN |
| Brand Manager | 564,000 NGN |
| Campaign Specialist | 353,000 NGN |
How Much do Brand Ambassadors Get Paid in Kenya?
A person working in Marketing in Kenya typically earns around 165,000 KES per month. Salaries range from 76,500 KES (lowest average) to 273,000 KES (highest average, actual maximum salary is higher).
This is the average monthly salary including housing, transport, and other benefits. Salaries vary drastically between different Marketing careers. If you are interested in the salary of a particular job, see below for salaries for specific job titles.
| Brand Ambassador | 234,000 KES |
| Brand Manager | 248,000 KES |
| Campaign Specialist | 152,000 KES |
| Chief Marketing Officer | 286,000 KES |
How Much do Brand Ambassadors Get Paid UK?
The average salary for Brand Ambassador jobs is £25,000.Read on to find out how much Brand Ambassador jobs pay across various UK locations and industries.
How much do Brand Ambassador jobs pay in different locations?
| Location | Average | Range | |
|---|---|---|---|
| Leeds, West Yorkshire | £32,500 | £20,746-£37,500 | |
| Birmingham | £31,500 | £23,000-£37,500 | |
| Cambridge, Cambridgeshire | £29,000 | £25,000-£37,500 | |
| Oxford, Oxfordshire | £29,000 | £22,750-£33,750 | |
| North West London | £29,000 | £23,000-£42,500 | |
| Central London | £27,000 | £23,000-£36,250 | |
| Glasgow | £27,000 | £23,000-£43,750 | |
| City of London | £25,000 | £23,000-£42,500 | |
| West London | £25,000 | £22,250-£31,875 | |
| Manchester | £24,160 | £22,500-£29,875 | |
| Bristol | £23,000 | £19,000-£29,000 | |
| Newcastle Upon Tyne | £23,000 | £21,553-£23,000 | |
| East London | £21,000 | £20,000-£25,000 | |
| Bicester | £21,000 | £20,536-£23,000 | |
| Southampton | £21,000 | £20,536-£27,054 | |
| South West London | £20,536 | £19,000-£25,000 |
How Much do Brand Ambassadors Get Paid Per Post?
Look at celebrity commentator and now legit celebrity Josh “The Fat Jewish” Ostrovsky, for example. (This is really his handle, so no hate mail please!) His Instagram account is 7 million people strong, all because his pop culture-based humour strikes a chord with people and always goes viral. He now boasts sponsorships reportedly valued at up to $6,000 a post!
And of course, there are some of the most influential bloggers in the fashion industry, many of them also considered “lifestyle” bloggers. Danielle Bernstein of @weworewhat has amassed over 1 million followers, and according to a 2015 article in Harper’s Bazaar, the cost of a single piece of sponsored content (i.e. one Instagram shot) on her feed ranges from $5,000 to $15,000. (Sponsored content is usually designated with something like #ad or #sponsored on the post).
Now you don’t need that large of an audience, but having an Instagram following in the 5k to 20k range will garner you more leverage.
How Much do Brand Ambassadors Get Paid on Instagram?
The average annual pay for an Instagram Brand Ambassador in the United States is $54,525 a year. Just in case you need a simple salary calculator, that works out to be approximately $26.21 an hour. This is the equivalent of $1,049/week or $4,544/month.
While ZipRecruiter is seeing annual salaries as high as $130,000 and as low as $14,500, the majority of Work From Home Instagram Brand Ambassador salaries currently range between $29,000 (25th percentile) to $65,000 (75th percentile) with top earners (90th percentile) making $104,000 annually across the United States.
The average pay range for a Work From Home Instagram Brand Ambassador varies greatly (by as much as $36,000), which suggests there may be many opportunities for advancement and increased pay based on skill level, location and years of experience.
How Much do Brand Ambassadors Get Paid in India?
The national average salary for a Brand Ambassador is ₹29,654 in India. Salary estimates are based on 23 salaries submitted anonymously to Glassdoor by Brand Ambassador employees.
How to Become a Brand Ambassador
Follow these steps to pursue a career as a brand ambassador:
1. Discover compatible brands
Start by researching the companies you are considering. Companies look for influencers who closely match their values, personality and brand. For example, a travel agency may be looking for an ambassador who is outgoing and enjoys traveling, has extensive travel experience and has some photography skills.
Look through a company’s social media posts and research their current influencers to get a sense of what they are looking for in a brand ambassador.
Look for brands that represent your interests or relate to content that you already produce. If you already publicly support a company or brand, it may make it easier to become an official ambassador for them. Being an engaged follower can also improve your chances when you are applying to a company. Make a list of companies you are interested in, and narrow it down to the top three or four.
2. Build engagement
Garnering likes and comments on your social media posts—which encourages engagement and helps you develop a good reputation in your community—is a great way to advertise yourself to companies as a potential brand ambassador.
On social media, this means gaining a following by writing engaging posts and posting interesting photos. Having likes and comments from a large number of followers on social media will make you more attractive to potential brands.
In order to increase your following, consider also commenting on well-known pages or blogs. Responding to the messages and comments you receive on your own profile is another good way to increase your online following.
3. Create a cohesive online personality
Many brand ambassadors have a clear and distinct personality that they demonstrate online. Create social media content that reflects a cohesive tone, look and set of interests.
This could involve styling your wardrobe in a certain way or taking photos that reflect a unified look or a specific interest, such as a passion for travel or a specific genre of music. Companies will be looking for brand ambassadors who reflect a certain vibe to represent them.
4. Get your audience involved
Invite your followers or people you meet to share their own experiences, ask questions or post comments, and respond to as many as you can. You can even host in-person meet-ups in a public place like a cafe or shopping mall to interact with your followers in person.
An interactive, personal touch will draw in more followers and make your existing followers more likely to engage with your social media profiles in a positive way.
5. Build a following
Build the largest following you possibly can. Increase your number of subscribers and followers on social media. Even if you are an in-person brand representative, you can advertise that you will be attending certain events, invite friends and build an online following to complement your in-person activities.
Make connections with other influencers to increase your own following. The more followers you have who engage with the brand, the more money you will make as a brand ambassador.
6. Contact relevant brands
Once you have identified the kind of brands you would like to endorse, start reaching out to companies that you are interested in promoting. Contacting brands will help you learn whether they are hiring and what kind of representation they may be looking for.
For example, you could send a message to one of the company’s social media accounts asking about the possibility of representing them. If they are interested, they may message you back with details.
For in-person opportunities, research events happening in your area. Businesses such as consumer technology companies, clothing designers and alcohol distilleries often hold in-person marketing events. Approach a brand’s representatives at one of these events.
7. Regularly look for brand ambassador opportunities
While some companies use an informal process to recruit brand ambassadors online, others might do so through a traditional job posting and official online application. Visit the company’s website and check its career page to see if it has a brand ambassador position, or check online job boards for possible postings.
If you love interacting with a community, building a following and presenting your brand loyalty, being a brand ambassador could be a great path for you. Start by working in your free time, after work or on weekends. If you build up enough of a following, you may be able to be a brand ambassador full time.
How do Brand Ambassadors Get Paid?
We’re talking about genuine brand fans who commit to promoting your brand in exchange for a deep brand relationship, free product, compensation, and/or other exclusive perks.
Although many social media influencers are ambassadors, the relationship between a brand and an ambassador is typically more formal than that of a traditional influencer because the relationship is based on long-term alignment of values rather than a short term transaction.
Ambassadors are brand partners who are typically given inside knowledge and an inside look into the brand in order to become a true expert.
you could pay ambassadors based on performance through an affiliate-style agreement. Per Pat Flynn’s Smart Passive Income, “Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.”
By leveraging affiliate marketing, brands can easily track ambassadors’ and pay them a commission of every sale.
Affiliate marketing is a win-win for everyone. Consumers are often given a discount or introduced to new products that support the people they love at no additional cost. And depending on the ambassador’s reach, a commission model may lead to substantially more income, yet this model gives brands peace of mind knowing they are only paying for sales generated.
If this is the compensation model you choose, provide each ambassador with a unique coupon code or tracking links so you can easily track direct sales and determine their commission earnings.
Do Brand Ambassadors Get Paid?
The hours and commitment of a brand ambassador vary greatly. They are often needed after hours and on weekends for promotions. They often work some holidays for events and are required to take personal time to post or blog. These variances account for the different modes a brand ambassador can earn a salary. Many will earn money one of three different ways:
- Hourly: When attending product launches or promotions, it is typical for brand ambassadors to be paid according to the time commitment. As such, their salaries average $17.16 per hour.
- Commission: In certain instances, companies will pay brand ambassadors on a commission to incentivize promotion materials and the distributions of information. They may be paid according to how many leads and new customers they introduce to the company or according to website traffic. Often they will earn a percentage of the sales generated from their online platforms as well.
- Salary: Depending on job responsibilities, qualifications, time commitment and contract stipulations, the salary for a brand ambassador can run anywhere from about $20,000 to $50,000.
Do You Get Paid to be a Brand Ambassador?
Fortunately, being a successful brand ambassador isn’t hard at all – you just need a careful strategy. You can easily start receiving money for posts or some good old freebies from brands you love in no time.
Brands are usually looking for people to “personify” the brand’s identity and bring their values to life.
Your main mission is to spread awareness of the brand through more of a word-of-mouth strategy, instead of direct marketing.
Companies use brand ambassadors so they can have a medium to connect them and put them in touch with their customer base.
Online brand ambassadors endorse the company on social media or via blogging, while in-person brand ambassadors do that through large gatherings and events.
After all, why wouldn’t companies want brand ambassadors? 74% of consumers consider word of mouth as a critical influencer in their purchasing decisions, and 64% of marketing executives consider word-of-mouth marketing to be the most effective form of marketing
Do Brand Ambassadors Make Money?
We live in the digital age where brands of all sizes and types are looking for innovative ways to increase their brand reach. Social media introduced an entirely new way of marketing and created new income streams. This is the reason that many brands are thinking to invest in influencer and brand ambassador marketing.
Therefore, becoming a brand ambassador for a well-known organization is a worthwhile option as it can give you financial stability and help you gain valuable skills and experience that you may not be getting in a 9 to5 job. In addition, it looks great on your resume, especially if you can prove how your contributions and efforts helped the brand grow and increase its reach.
Should You Pay to be a Brand Ambassador?
While brand ambassadors can be paid for their work, there are many who will represent your company for free, just because they’re excited about it. That said, if you don’t pay your brand ambassadors, make sure they have access to product at no cost and any other perks you can throw their way.
Being a brand ambassador doesn’t mean that you’re an accredited diplomat sent by a foreign country. Taking on a brand ambassador role means that you were hired to represent a brand in a positive light, and by doing so you help raise brand awareness and provide consumers with a memorable face-to-face experience.
Brand ambassadors often are paid for their work, but there are many who will happily represent your company for free, simply because they’re excited about it. It should be noted that best practices ensure ambassadors have access to product at no cost if the partnership is unpaid.
Brand Ambassador Salary Per Week
The average weekly pay for a Brand Ambassador in the United States is $696 a week.
While ZipRecruiter is seeing weekly wages as high as $1,077 and as low as $337, the majority of Brand Ambassador wages currently range between $548 (25th percentile) to $798 (75th percentile) across the United States.
The average pay range for a Brand Ambassador varies greatly (by as much as $250), which suggests there may be many opportunities for advancement and increased pay based on skill level, location and years of experience.
Final Words
Now that you have acquired all this information, now is the time to put in the work. There are always the typical job search sites like Indeed and LinkedIn, which update their listings constantly.
Still, many of these positions are highly competitive, so it may be helpful to contact a marketing, event staffing, or a promotional modeling agency in order to get your foot in the door.
Becoming a brand ambassador is a great way to learn more about business, and can be a great starting off point into a long term career in the field of marketing.
