The world’s technological development is super fast now, becoming even faster with each upcoming year. One of the most rapid growths comes from artificial intelligence (AI), which embeds in more and more aspects of our lives:

From virtual assistants like Siri and machine learning to automated machines and self-driving vehicles, this embedment and impact are hard to ignore.

Marketers don’t fall behind: 61% say artificial intelligence is the critical aspect of their data strategy, and 80% confirm that AI already boosts their productivity. They keep up with trends, implementing AI in digital marketing to understand their niches better and deliver an enhanced customer experience.

According to IDC research, business and government spending on AI technology will reach $500 billion in 2023. But what exactly will they do, and how will it change the future of marketing in 2023? Let’s find it out!

• How does AI Relate to Digital Marketing?
• How AI is Changing the Future of Digital Marketing?
• What are the Trends in Digital Marketing for 2022?
• Will Artificial Intelligence Replace Digital Marketing?
• How AI is Helping in Digital Marketing?
• How can you Incorporate Artificial Intelligence To Your Digital Marketing Strategy?
• What are 5 Emerging Digital Marketing Strategies to try in 2023?
• How AI can Improve Marketing?

How does AI Relate to Digital Marketing?

In plain English, artificial intelligence refers to the process of “thinking” showcased by machines. It’s a technology that makes robots simulate thinking, respond to stimuli, and perform tasks like humans. More than that, AI helps analyze data and learn from it to adjust the gained knowledge to new input:

They can write creative texts, draw pictures, generate original and free templates, track destinations, assist us at homes with automatic systems, and much more. AI capabilities help many industries, including banking, medicine, and marketing.

Read Also: What is Conversational Marketing?

While businesses were quite skeptical about AI around a decade ago, everything changed when big dogs like Amazon successfully implemented it in their marketing strategies for better customer experience.

AI is super adaptable to new input, more accurate, allowing greater work efficiency, and helps analyze and automate many business processes, providing insights and more personalized customer service. All these signals about a strong relationship between this technology and digital marketing.

How AI is Changing the Future of Digital Marketing?

AI (artificial intelligence) refers to the simulation of human intelligence in machines. This wide-ranging branch of computer science is set to transform jobs in marketing and the industry as a whole in a lot of ways. 

The number of businesses adopting artificial intelligence has grown by over 270% in the past four years, and the global AI market is set to reach $267 billion by the year 2027.

With AI-powered tools, marketing teams will be able to automate certain cognitive tasks. They will also be able to spot current trends, as well as predict them for the future, thereby helping to ensure the success of their marketing campaigns.

These are just a few of the ways that AI will influence marketing strategies. Below you will discover 8 more ways AI will change the future of marketing.

1. Content creation

One of the main ways artificial intelligence will impact marketing in the future is in content creation. 

AI has given rise to a brand-new field known as content intelligence, whereby AI tools offer data-driven insights and feedback to content creators. This means that by creating a continuous feedback loop, marketers will be able to enhance their content creation efforts and yield greater success.

Here are a few ways in which AI is likely to impact content creation in a positive way:

• Efficiently draft optimized social media posts
• Write data-driven blog posts for better rankings
• Personalized emails and website copy that converts
• A/B test landing pages for best performance
• Conduct effective keyword research Keyword Text  

This is great news for beginners who may not be sure of how they are performing in their content creation. AI makes it easier to determine what works and replicates the process for optimal results in your content marketing. 

As any marketer will tell you, manual content creation is not only a tedious process but can also be an overwhelming one, particularly when you don’t see the results that you hope for. 

AI will help to make the content creation process easier and more effective by providing data-driven feedback while creating content, as well as assisting in content profiling, topic inspiration, content accuracy, and more. For example An AI writing tool like Simplified facilitates the creation of super-personalized content that can help enhance your marketing efforts.

2. Predictive analytics

‍Predictive analytics is yet another area where artificial intelligence will change the future of marketing. 

AI will better equip marketers to determine future behavior so they can develop more effective marketing strategies or products.

For example, it’s very possible that leading online course platforms will integrate AI so that instructors can better understand what students are doing in their courses and how to improve student engagement.  

This will lead to better online courses as a whole and likely create more private-label course marketplaces of well-optimized educational assets for sale.

The smartest AI technologies will be able to use algorithms to analyze massive sets of data so they can optimize toward a specific objective. In essence, they will be “prediction” machines – and as they optimize, the machines will learn over time and find ways to improve their results.

With AI-powered analytics, you will be able to drive marketing success in a variety of ways, such as:

• Determine what’s going right (or wrong) in your website (load speed and other tech issues) or other marketing platforms
• Webinar platforms will be able to predict and understand when the audience disengages
• Enhance your lead scoring process to find the right potential customers
• Glean insights on your main competitors
• Predict customer behaviors, such as the exact products your target audience wants to buy

These are some of the different ways artificial intelligence will take over predictive analytics in the future. There are, of course, tons more use cases for AI in predictive analytics, but the main ways will be to discover insights, make predictions, and unify your data.‍

3. Better advertisements

As previously stated, artificial intelligence knows what the customers want, which means it can easily uncover trends and customer insights to enhance advertising efforts. 

For instance, AI programs can write headlines, create ads, and push notifications using your marketing language and tone. Here’s a good article on PPC lead gen tips for a profitable campaign.

Even more importantly, artificial intelligence tools can change parts of advertising in order to personalize it according to the different types of audiences being catered to. AI can do this by including different text, music, images, etc. to meet the tastes and preferences of a particular segment of the audience. 

In short, AI programs of the future will likely be able to produce ads that are a lot more effective than the ones created by humans.

Listed below are some of the use cases for AI in advertising:

• Uncover new advertising channels that are not currently being used by your competition
• Use AI tools on a range of ad platforms to optimize budget, targeting, and ad delivery
• Use artificial intelligence marketing platforms for autonomous media buying
• Use machine learning algorithms to find the optimal layout, copywriting, targeting, bids, etc. for PPC Campaign

These are just a few of the ways future marketers will use artificial intelligence to transform all levels in the world of advertising.‍

4. Product recommendations

Artificial intelligence with the use of Machine Learning will also help to improve product recommendations online. With the right AI tools, marketers will have the ability to make timely and improved predictions on what products the customers will buy.

AI-powered recommendation engines will make quick recommendations that are tailored to each customer’s needs based on their behavior and preferences. 

There are many companies that are already diving into the world of AI-powered product recommendations in eCommerce, and the majority of them are seeing vast benefits, particularly in their bottom line. 

Most notable is the giant retailer, Amazon, a platform that receives up to a third of its income from such recommendations.‍

Here are some ways that an AI-powered product recommendation system can help your business grow:

Product recommendation is a win-win for both the customer and the business. It’s particularly important in eCommerce, and it’s the secret to why some companies sell so much more than others online. 

Just keep in mind that it’s crucial to choose the right recommendation engines as they need to be able to process large chunks of customer data with high accuracy. They should also be able to track and profile millions of customers in real-time in order to provide accurate and timely personalized product recommendations. This is crucial for modern commerce, as 80% of customers are more likely to purchase from a company that offers personalized experiences and product recommendations.‍

5. Better customer service

Chatbots make use of artificial intelligence in order to hold real-time conversations with users. This is a great way for brands to build credibility and boost engagement, and it’s yet another way AI will improve marketing, and customer loyalty, in the future.  

Even when the customer service teams are not available, a chatbot can work around the clock to tend to the needs of online visitors. 

There are tons of different ways you can use chatbots to improve customer service in your business, and regardless of your methods, it comes with a ton of benefits. 

For instance:

• AI helps you better understand your customers
• With AI it’s easier to make real-time decisions based on the most recent data (such as when a customer is having an issue in their current interaction with your business)
• AI can use predictive analytics to offer real-time actionable insights and help guide interactions between the business and its customers
• AI offers hyper-personalization to provide customer service content that is specifically relevant to users

Right now, customer service via chatbot is the leading application of artificial intelligence being deployed today (It’s 73%, closely followed by marketing and sales at 59%). This trend is set to continue into the future, and it’s something successful companies are already adopting now to maintain their success in the future. ‍

6. Augmented and Virtual Reality

Artificial intelligence has already started to facilitate the growth of augmented reality (AR) and virtual reality (VR). 

In the future, Artificial Intelligence Marketing will improve digital marketing through the use of these realities by providing shoppers with the opportunity to shop for products and customize them in any way they please. 

For instance, while shopping for dresses, a customer might try out various colors of the same item to see which one looks best. Or, when shopping for a car, a user might check out the features, or even go for a virtual test drive to get a feel for the car’s maneuverability. 

This type of technology could also make quite an impact on platforms like YouTube to further immerse users into the content.  Not only will this increase watch time and brand affinity for those who embrace it, but it’s likely that it’ll be a better way to earn additional income from YouTube. 

There are tons of other ways AR and VR technologies can be used to enhance marketing efforts, such as:

• Make the in-store experience fun and innovative
• Improve interactivity with customers
• Enhance the level of engagement online
• Create a better customer experience overall

Many brands have started using augmented and virtual reality as marketing tools to help them provide a unique shopping experience to customers, and if you want to find new and unique ways of attracting customers, promoting your products, and increasing sales, then this is something that you should consider adopting, as well.‍

7. Email optimization

AI systems makes email marketing more effective in two major ways: by increasing revenue, and decreasing costs. 

AI-powered email marketing tools can help increase the open rates and click rates (among other metrics), making your email marketing campaigns more successful and profitable. 

The same tools can also make it exponentially easier to create campaigns that never falter, which brings down the time it takes for your team to produce results for your email marketing activities. Ultimately, you decrease costs and increase revenue, which is every marketer’s dream.

Here are some ways AI can help to make your email marketing more effective:

• Artificial intelligence can write email subject lines by itself
• It can personalize the content of your emails to suit different individuals
• AI can also restructure your email campaigns using historical data
• With AI, you will be able to optimize send times for maximum engagement
• AI can quickly and easily clean up your contacts to improve your email list health

If any of these use cases outlined above are pertinent to you, then AI-powered email marketing technology is something that could greatly benefit your business.

The bottom line is that with artificial intelligence marketing, you will be able to create optimized email campaigns – from writing smarter and personalized emails and newsletters to improving deliverability and optimizing your email outreach efforts. ‍

8. Voice search

Voice search is the last item on our list of the 8 ways that AI will change the future of marketing, but it certainly isn’t the least important. 

With voice search becoming more and more popular, it’s not surprising that technologies like AI are being used to enhance the way searching is done online. 

There are lots of predictions for the effect voice search will have in this and the coming years, and one thing’s for sure – artificial intelligence will play a major role in how these changes are implemented.

For instance, voice searches are more likely to have action-oriented intent. This tends to lead to informational or transactional searches which can significantly benefit businesses with strong SEO. 

The voice search AI systems that are currently available are already impacting the SEO landscape, and there are growing technology innovations that are fuelling the rise of searches conducted through voice control.

The biggest challenge for most marketers now is to find effective ways to optimize SEO and prepare for a future of AI-driven voice search. 

This may include a dramatic change to web pages with regard to the facet of content they produce. This also includes incorporating a ton of long-tail keywords into web content in order to remain competitive with voice searches. Looking to optimize your web pages/web design here’s an article on digital marketing agencies that can help you.

What are the Trends in Digital Marketing for 2022?

Experts define digital marketing as promoting products and services on a digital medium using modern and versatile tools. A few digital marketing trends of 2023 can create a competitive advantage when used efficiently. Influencer marketing, video marketing, omnichannel marketing, and others are some of the latest digital marketing trends discussed in detail below.

1. Influencer Marketing

Influencer marketing is the practice of using an influencer’s image and goodwill to promote and advertise a brand’s product or services. Influencers can be individuals or groups with a massive fan following. Here are some of the reasons why influencer marketing has gained momentum in the current business milieu:

• Persuades audience: Influencers have a loyal fanbase, meaning they can sway the audiences in a jiffy. Many brands opt for influencer marketing to attract a diverse set of audiences to their products.
• Increases trust: Influencers use social media applications to promote or advertise products or services. Therefore, many brands opt for influencer marketing to increase brand awareness and amplify their social media presence.
• Supports content strategy: Influencer marketing is best suited for filling the gaps in content marketing strategy.

2. Omnichannel Marketing

Omnichannel marketing is believed to be one of the most effective ways to reach the target audience. It is an approach that stands true to the definition of digital marketing – using different digital mediums to promote, engage, and serve customers. Omnichannel marketing offers a varied set of benefits, which are as follows:

• Attracting new customers and market segments
• Engaging customers after sales
• Increasing trust and loyalty of customers
• Boosting sales and customer satisfaction
• Helps understand customer demand and needs

Omnichannel marketing is widely used in retail, entertainment, food service, business, and other industries.

3. Artificial Intelligence

Artificial intelligence (AI) is the process of developing smart computer systems that can perform similar functions to the human brain. Companies can use AI to gauge the needs and demands of their customers. Simultaneously, it can be used to find out patterns in customer buying behavior, and monitor and offer a solution to formulate a marketing strategy.

Moreover, AI applications like machine learning, deep learning, and others can be used for various customer and marketing-related activities – including content creation, ad monitoring, promoting products, interacting with customers, and more. Therefore, as a digital marketing trend, AI is a boon for companies looking to level up their advertising game.

4. Video Marketing

Social media platforms have offered a new space for companies to promote their products or services to their target audience. Video marketing is a potent digital marketing tool popular among businesses trying to increase their customer base. Experts believe that videos are more effective than any other form of content; that’s why many brands are shifting their focus to developing content-rich and enthralling videos to promote their products or services.

Similarly, social media applications like Instagram, YouTube, Facebook, and others have also integrated short-form content into their algorithms, helping brands proliferate to their target audience. Therefore, brands looking to increase their customer base can opt for video marketing as their promotional strategy.

5. Long-form Content

Content marketing is a popular digital marketing trend using which companies often promote their product or services. Similarly, long-form content is the subsect of content marketing that consists of blog posts or articles of more than 3000 words to promote a product or service.

Companies create long-form content intending to increase their visibility, industry expertise, and customer engagement. In addition to this, here are some other reasons why businesses opt for long-form content:

• Increases traffic on the website

More people visit the company’s website due to the long-form content’s popularity. However, people are less likely to explore more products and services of the brand.

• High ranking on search engine

Search engine ranking and website traffic have a direct correlation. Therefore, an increase in traffic would lead to a high ranking on a search engine, further increasing customer interaction and engagement on the website.

• Increases customer engagement and interaction

Long-form content helps in initiating a conversation between a brand and its customers. Furthermore, it also increases customer engagement and loyalty.

6. Social Media Shopping

The advent of social media has helped businesses closely interact with their audience and provide a medium to sell their goods and service. The integration of social media and e-commerce has opened doors for an online marketplace for customers from different strata of society to buy products and services that match their expectations.

It is a popular social media trend that transcends different industries. Moreover, it is an effective way to make your products available to customers while interacting and engaging with them.

7. Progressive Web Pages

Progressive web pages are online websites that perform the functions of a mobile application. They send push notifications, load faster than other sites, and are accessible offline, among others.

A progressive web page is one of the latest digital marketing trends that has addressed the need for websites that can offer a versatile user interface to customers with different devices. Furthermore, this latest digital marketing trend is expected to grow by leaps and bounds in the forthcoming years.

Will Artificial Intelligence Replace Digital Marketing?

Today, marketers must monitor customer interactions with brands across dozens of platforms, devices, and media formats. You must track quantifiable metrics like how many times a post is shared as well as qualitative metrics like the sentiments of customers when you share a post. You must understand how a customer interacts with your brand and how that customer interacts with other brands—especially competitors—and other customers.

And now, with increasing economic pressures, it is more imperative than ever for you to make timely decisions with what information you have to optimize brand performance and achieve the business outcomes for which you are accountable.

It’s dizzying to even think about.

The internet has connected brands and consumers in ways that are both strange and beautiful, but the cost of this connection is complex. There is now so much data from these interactions that marketers don’t know what to do with it all.

This is precisely the type of challenge that artificial intelligence is built to overcome. Intelligent algorithms grow smarter the more data they ingest, which increases the value they provide to users by distilling mounds of data intogrokkable insights.

While many chief marketing officers and other decision-makers have embraced the promise of AI, many marketers still seem to be wary—if not downright spooked—of the integration of machine intelligence into their workflows. Their concerns are the same as workers in every industry where automation is on the rise: What if AI makes my job obsolete?

These fears are natural but no more warranted than the paranoia of the Luddites who smashed textile machines at the dawn of the Industrial Revolution. Rather than replacing humans, the introduction of machine manufacturing unlocked the full potential of the workers and allowed each factory employee to produce the same amount of goods that would take dozens or hundreds of people to make without machine assistance.

At the same time, the cost of these goods fell precipitously, and their quality surged, which enabled a meaningfully improved quality of life for the average consumer.

We can already see a similar dynamic unfolding from the introduction of AI into marketing. The use cases for AI in marketing are incredibly diverse and tailored to the needs of a given brand. There are well-known applications like programmatic ad buying and novel and increasingly sophisticated practices like sentiment analysis and content generation. And with marketing budgets facing continued cuts, technology like AI can help marketers get more from every investment.

AI is a collaborator, not a replacement.

Regardless of the specific implementation, AI consistently drives value to marketing teams along a few key vectors. It can automate repetitive and tedious tasks and analyze large amounts of heterogeneous data to give a comprehensive picture of a brand in the wild. It also can enable real-time personalized marketing efforts at scale and leverage predictive analytics to produce actionable recommendations for future campaigns.

These AI applications have important implications for both marketers and your audiences. For marketers, it unlocks new and creative ways of engaging with customers while accelerating your ability to learn and adapt to the swift changes in digital culture.

It’s like hiring an assistant that allows you to focus on areas you’re passionate about and uniquely equipped to handle. For consumers, these AI-driven marketing techniques result in more relevant and personalized interactions with brands on a scale that could never be achieved by even the best legion of human brand specialists.

How AI is Helping in Digital Marketing?

AI is currently widely used in the field of digital marketing. AI has transformed the digital world, from Google’s RankBrain and Voice search to Amazon’s tailored suggestions. Data and information are better understood and analyzed by AI. In recognizing trends in the market, AI is overtaking humans. Machine Learning and Artificial Intelligence are being used by marketers and brands to save resources and time.

Consider the following impacts of AI in enhancing the functionality of digital marketing:

• Raises return on investment (ROI): AI can be used to help make smarter decisions related to digital marketing campaigns and develop better-performing content. AI in marketing techniques can also assist you in reaching the proper audience.
• More Successful Marketing: You can now design a more appropriate marketing strategy for your company using AI’s data-driven research. 
• Enhance Productivity: You may digitize a variety of monotonous jobs with AI. This can assist you in increasing your productivity. AI is assisting businesses in both increasing revenue and reducing costs.
• Help You Better Understand Your Audience: AI can analyze the information to forecast your target consumers’ buying patterns and actions, as well as improve user experience to give them exactly what they want.
• Applied AI gives you an edge over competitors:  Businesses are increasingly understanding the competitive opportunity to apply AI insights to business goals and are considering it a top priority across the board. Targeted AI advice, for example, can assist organizations in making better decisions more quickly. Many of AI’s traits and capacities can lead to lower prices, decreased risk, shorter time to market, and more.

How can you Incorporate Artificial Intelligence To Your Digital Marketing Strategy?

Digital Marketers were hesitant to use AI in their campaigns, but with the advancement of AI and its achievements, AI has proven that it can and will offer transformation to the marketing industry, removing much of the ambiguity.

Use Chatbots

A chatbot is a software program that can have discussions (or “chat”) with humans, using artificial intelligence to determine solutions. You may have utilized a chatbot while trying to find solutions to a query on a website. Chatbots can have both audio and text discussions, with the latter showing as chat boxes on your computer display.

Clients can be served 24 hours a day, seven days a week, and their data can be saved for future use. Furthermore, chatbots have numerous uses, and the combination of chatbots with artificial intelligence and machine learning is the new game changer.

Chatbots are also successful marketing instruments since they can provide customer support that benefits both the client and the business. Collecting data about customers can help you tailor your messages as per specific customers, and deliver those focused messages on your behalf. Chatbots could also help buyers identify the things they may be searching for by asking more precise inquiries that lead them along the marketing funnel.

Email Marketing 

Artificial intelligence enables marketers to customize email marketing campaigns, and in turn enhance their SEO marketing services, depending on user behaviors, allowing them to send emails in response to specific activities. With the help of AI, brands are tailoring emails to reach their target demographic.

Customers’ behavior and preferences can now be used to customize information. This helps them to send relevant emails to consumers’ inboxes, improving their email marketing performance metrics, with subject lines, product recommendations, and messages all tailored as per the customer’s preferences.

AI takes the uncertainty out of sending emails by calculating the best times to send them depending on your subscribers’ activity history. Time zones, unavailability, and the particular habits of your subscribers can all be taken into account by AI technology in order to properly optimize the schedule for delivering your emails. 

Promotional Personalization 

Whether it’s product referrals, incentives, freebies, or reimbursements, AI knows what works effectively with each of your consumers based on their history, preferences, and behaviors. When a consumer decides to abandon a shopping cart, AI can retarget them with an email, either to persuade them to return and purchase the product, or to suggest a similar option. 

AI may be used to collect more data on customers and prospects, as well as forecast future behavior and produce more focused marketing, in addition to addressing queries via chatbots. That content could be communicated by a chatbot, interactive content on a website, or email, as stated above.

Since AI can help provide the correct email message at the right time by employing dynamic content and selecting that material based on historical customer behavior, AI can assist in delivering the right email message at the right time.

A call to action (CTA) will be included in your emails, which will direct your consumer to a landing page where they can quickly finish the transaction. The likelihood of conversions is greatly boosted due to the AI that is designed to provide personalized suggestions.

Digital Advertising 

Artificial Intelligence (AI) is frequently employed in digital marketing to achieve maximum effectiveness; it is used on social networks such as Facebook, Google, Instagram and Twitter to deliver the best possible impression on their users. User data such as gender, age, interests, and other factors are studied in order to offer them appropriate advertisements. 

Marketers can recognize micro tendencies and even predict future trends using AI technologies. They will also be able to make strategic decisions. As a result, brands can cut down on digital advertising inefficiency and ensure that their money is spent wisely.

Internet Searches

The manner in which individuals carry out online searches has evolved. As a result, we should now consider how this may change the way marketers generate and optimize online content. Voice Search, Google’s algorithm, as well as other AI advancements are examples of new advancements that have transformed Internet searches and search engine optimization (SEO).

Apple’s Siri, Amazon Echo, Microsoft’s Cortana, and Google Home are some other examples of breakthroughs that can run searches just by speaking or pushing a button. 

User Experience and Web Design

It is possible to personalize a website experience using sophisticated algorithms. AI can present deals and information that are more relevant for each user type after analyzing hundreds of data points on a single user (including geography, demographics, equipment, engagement with the site, and so on).

A positive user experience is really what retains visitors on a website, and the longer they stay, the more likely they are to convert into customers. 

Chatbots, which we discussed above, are one of the numerous opportunities that AI offers to make the user journey more user-friendly.

Additionally, if you believed that a great website could not emerge without the services of a developer and designer, you were mistaken. That is, however, no longer the case. There are currently programs that use artificial intelligence to build a website based on information provided by users (like images, text, calls-to-action, etc.). It can make the website appear more professional in a fraction of the time and for a fraction of the cost.

Predictive Analysis 

Artificial Intelligence (AI) makes predictions based on data. Data, statistical techniques, and machine learning are all used in predictive analysis. Predictive models can be used in a variety of fields, including marketing. 

These models enable you to anticipate the likelihood of a particular prospect becoming a customer. They can also forecast other factors, such as the quoted amount required to complete a conversion or even which customers are more likely to make multiple purchases.

The important thing to remember here is that predictive models are only as effective as the information you offer when building them. As a result, if your data contains errors or has a high amount of unpredictability, it will be unable to make proper or accurate predictions.

The rank of leads or lead scoring is an example of how this discipline is used in digital marketing. Machine learning models can be taught to rank prospects or leads depending on factors defined by the sales department as “eligible purchasers.” As a result, the sales staff will spend considerably less time on leads that will never transform and much more time on leads that will. This results in significant time and resource savings, in addition to contributing to increased sales.

Content Creation and Curation

Despite the fact that AI won’t be able to write its own political viewpoint for a weekly column or a personal blog on the finest and most effective advice for a certain business, there are some areas where AI-generated content might be valuable and entice website visitors. It can help you save a significant amount of time and money.

AI can already produce stories and news based on facts and information, for instance. It can create human-like content by evaluating hundreds of chunks of information and processing many terabytes of data. Content creation tools like Wordsmith, Quill, and Article are already in use by well-known newspapers like the Associated Press and Forbes.

Not only can AI create content, but it could also curate it. Artificial intelligence-assisted content curation will allow websites to engage better with users and provide them highly relevant material. This method is frequently used to provide personalized content suggestions that the viewer may find useful, such as Netflix’s recommendation system could also offer suggestions for movies and television shows that you might enjoy with great accuracy. 

Upgrade Your Online Shopping Experience

Artificial intelligence (AI) in digital marketing has the ability to modify and enhance the way we shop online. To improve users’ shopping experience, many firms tend to experiment with various kinds of artificial intelligence. With virtual reality, individuals may really test or try on items or clothing before purchasing them, rather than just looking at photographs of them.

IKEA, the Swedish furniture manufacturer, is a wonderful example of this. It elevates AI digital marketing to a new level. It is releasing an augmented reality software that will allow shoppers to see IKEA products in their own houses. Users will be able to input the measurements of their space into the app. Following that, customers will see a variety of things based on distinct designs and life stages. 

Customers would be able to see a product as it might appear in their own homes when they make a purchase. A customer can order a product directly from the app to make a purchase. As a result of AR, customers may browse for home furnishings from the comfort and privacy of their homes. 

E-commerce 

When implemented effectively, artificial intelligence may have a big impact on e-commerce entrepreneurs. From developing websites and content to making product recommendations, inventory control, and providing customer support, AI can do it all. AI could also be used to forecast e-commerce revenues, conduct competitive market research, and discover customer search trends, among other things.

What are 5 Emerging Digital Marketing Strategies to try in 2023?

With every industry reeling from navigating a year-long (and counting) global crisis, it’s essential to pay attention to what’s shifted in user behavior and media consumption. Eager for a less chaotic 2023, marketers are gearing up to try and execute these promising marketing strategies.

Use More Videos
It feels like the marketing tips list for the past decade have talked about video. Yet, some businesses and brands remain hesitant to incorporate video marketing into the mix. With the rise of TikTok and Instagram announcing it’s now a video platform, the rise of video is imminent. Over 85% of consumers would like to see more videos from brands, and at least 67% of brands are looking to increase their video spending in 2023.

Beyond short videos for social media, some brands are tapping into the power of longer-form original content to help them build brand affinity. Investing money in live streaming or explainer videos can help brands build a loyal following and educate their audience about their brand, products, and services.

Invest in Creating a Strong Brand Image
Branding has always been an important element of marketing and business in general. But, focusing on storytelling and building a solid brand image is what will keep consumers coming back. In 2023, creating a solid brand image requires a two-step or hybrid marketing approach. The first step is to use digital advertising to get your brand out there. It’s essential to note that digital advertising will become more expensive with time – that’s a given.

Higher competition drives Google’s bidding wars into spirals that can often be too expensive for small brands. Still, this will always be worth the investment when done right, which is why working with a professional marketer is best. Next, you have to find ways to keep growing organically.

Raising your brand awareness through organic content via videos, web content that provides value, weekly podcasts, newsletters, and other forms of organic contact will help. Set aside the right resources, time, and money to focus solely on organic traffic; this will boost brand awareness and support your overall marketing efforts.

Optimize for Voice Search
Since 2019, the rise of voice technology has become a constant thought in every marketer’s mind. Voice search includes everything from voice assistants like Siri, Alexa, Google Assistant, and chatbots.

Brands that focus on more consumer-friendly (less invasive) content will thrive in this space. Offering sharp, valuable content that responds to what consumers use voice search for will make them winners in this space.

Optimizing for voice search means focusing your efforts on conversational keywords and creating persona-based content that will answer people’s questions. To make this happen, you need to find a team of marketers with SEO experience to help you optimize schema markups, keywords, and site organization.

Focus on Local SEO
Geofencing isn’t a new concept, but it will take on new importance as consumers become more local-oriented. While online markets opened the doors to consumers during lockdowns, as restrictions start to fade, consumers want local solutions to meet their needs. With geofencing, brands can reach targeted messages through text, email, social media, or in-app notifications to consumers in localized “fenced” areas.

In addition, local SEO can help boost geofencing efforts. Focusing time to optimize maps business listings, creating a Google My Business account, and creating content based on local events or stories are essential to optimize for local SEO.

Read Also: What is an AI-powered Life Optimization Coach?

Asking for reviews from happy customers and optimizing for voice search for directions and operating hours will help you win the local SEO game. Don’t miss the opportunity to use – usually free – resources like Google My Business to boost your local SEO and provide value to your potential customers.

Don’t Neglect B2B Marketing
Business-to-business content is often neglected as most businesses focus only on consumers. However, B2B marketing can be highly profitable for most companies. Primarily because B2B searches are based on intent. When a business offers educational content on specific solutions, brand trust is built, and someone is likely to be more interested in talking with a representative to learn more about your services.

Incorporating educational blogs, white papers, quizzes, and long-form content that address a specific problem can help nurture leads and build audience trust. In fact, close to 68% of B2B marketers use content marketing to build trust.

As brands continue to fight for consumer attention in these still uncertain times, marketers will find themselves trying different strategies. By taking these marketing trends into account, you’ll be able to stay ahead of the curve and meet your goals.

How AI can Improve Marketing?

AI is often used in digital marketing efforts where speed is essential. AI marketing tools use data and customer profiles to learn how to best communicate with customers, then serve them tailored messages at the right time without intervention from marketing team members, ensuring maximum efficiency. For many of today’s digital marketers, AI is used to augment marketing teams or to perform more tactical tasks that require less human nuance.

AI Marketing Use Cases Include:

• Data Analysis: Collecting and sifting through large amounts of marketing data from various campaigns and programs that would otherwise have to be sorted manually.
• Natural Language Processing (NLP): Creating a human-like language for content creation, customer service bots, experience personalization and more.
• Media Buying: Predicting the most effective ad and media placements for a business in order to reach its target audience and maximize marketing strategy ROI. 
• Automated Decision-Making: AI marketing tools help a business to decide which marketing or business growth strategy they should use based on past data or outside data inputs.
• Content Generation: Writing both short and long pieces of content for a marketing strategy, such as video captions, email subject lines, web copy, blogs and more.
• Real-time Personalization: Changing a customer’s experience with a marketing asset such as a web page, social post or email to fit the customer’s past preferences to encourage a certain action, such as clicking a link, signing up for something or buying a product.

Finally

No matter how large or small your marketing team is, AI marketing tools and machine learning programs can help increase productivity, ROI and efficiency, while also processing those mountains of data your team might not have time to wrestle with otherwise. 

Even if your first foray into AI marketing is something as small as using a machine learning program to help write your email subject lines for your next digital marketing campaign, every little step towards an AI-powered future can help keep your brand ahead of the competition and crushing revenue goals all year long.