For many people who are new to the world of digital marketing, the SEO is an elemental factor about digital marketing that they have to learn about. There are different innovative methods of digital marketing, and it is a field that is yet to be explored to its full potential.
With the advent of technology and many businesses shifting from the conventional retail stores to online e-commerce websites, the need for online promotion is also becoming very important.
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Moreover, the number of people who are working on the internet is increasing rapidly, and hence internet is becoming a potential platform for reaching out to a more significant number of clients for the various businesses.
The professional agencies that provide SEO marketing services have many solutions to promotional needs that you have, and you can always seek their help or learn about the SEO boosting works yourself.
But with all this point mentioned above, some may still wonder if social media can actually affect your SEO marketing. Here 6 things you need to know when it comes to social media and SEO.
Drives Traffic
Traffic has always been considered as one of the major ranking factors. Social media affects your site traffic by providing more visibility to your content.
When lots of people share your content within their networks, they’re going to send more traffic to your website and therefore, boost your rankings.
A CognitiveSEO case study found that their ranking for the term, “Google images,” rose from the 74th position to the 8th position in just one day. This rapid rise in ranking occurred just after the company saw 20,000 unique visitors from Reddit.
Profiles Rank in Search Engines Results
Your social media profiles aren’t just confined to social media; they also rank in search engine results. They are prominently visible in branded search results, often on the first page.
So your brand can increase your search engine visibility and drive more traffic by creating social media profiles and optimizing them.
For example, take a look at how Texas Auto Center’s Facebook page ranks just below the local packs in a branded keyword search.
You can also see the ratings of the page and some snippets of the reviews. So if anyone wants to learn more about the company, they may click on this link. A visit to the company’s Facebook page will help them get a sense of the brand’s personality and help them discover some valuable content.
Improves Your Content Reach
Social media is an excellent channel to ensure that your content reaches as many people as possible. On search engines, people only discover your content when they’re searching for a relevant keyword. But on social media, you’ll be getting your content in front of people who didn’t even realize that they needed your content.
Better content reach translates into high-quality traffic which, again, affects your rankings. Matthew Woodward conducted an experiment to try to rank for the keyword “unhealthiest foods.” While he did have a backlink strategy in place, what really made the difference for him were social media shares.
Once someone shared it on social media, it was shared over and over again until George Takei himself shared the post. His share garnered 16,000+ likes and 8,800+ shares. Soon after, the post got a featured snippet for the target search term. This shows how impactful social shares can be, especially when an influential social media personality is involved.
Even if you can’t get an influencer to organically share your content, you could still look for influencers who might want to share it. You can use platforms like Influence.co to discover relevant influencers in your vertical. The platform also helps you view their previous brand partnerships to see if they’re aligned with your brand.
Social Media Platforms are Search Engines
People don’t just use search engines to look stuff up. With robust search functionalities, social media platforms also serve as valuable search engines themselves. There may be people who discover your profile, page, or content through social media search.
As you can see in the following screenshot, some of the search results for the term “content marketing strategy” have captions optimized with the phrase.
That’s why it’s crucial to optimize your social media pages and content with relevant keywords to boost your visibility. You can use tools like SpyFu to look up the keywords for which your competitors are ranking and which keywords are getting them clicks.
This will give you an idea of which keywords to use to give your content more visibility in social media search results and drive more clicks to your site. You can optimize your social media bios and captions with these keywords.
Local SEO
Social media also affects your local SEO efforts in a few ways.
As you already know, your NAP (the name, address, and phone number of your business) plays an important role in local search rankings.
If you maintain consistent NAP information across all of your listings and website, Google will consider your business as more credible. And that can boost your rankings in local search results. Which makes it crucial to use the same NAP information across your social media profiles, local listings, and website.
Additionally, some social media platforms let you geo-tag your Stories and posts. This is a great way to gain more visibility among a local audience, helping you expand your reach.
On Instagram, for instance, users can conduct a search for content that’s geotagged to a specific location. You should be able to attract more local visitors this way.
The reviews on your social media pages also help you attract local customers.
A BrightLocal survey found that 86% of consumers read reviews about local businesses. As you’ve learned from the previous points, your social media profiles show up in search engine results and display snippets of reviews.
This could entice a curious local audience to visit your social media page.
Other effects of social media on SEO Marketing are further explained below.
Social media platform for reaching out to the masses
Millions of people across the world are using social media for several needs and all the social media platforms experience substantial traffic majority of the day, and there are always active users of these platforms.
Viewing the number of people who are using the social media platforms, the many marketers find it an apt option for promoting the business. It is a platform with the immense potential to reach out to the right audience through the sponsored ads and similar features.
Here we are going to give you a brief idea about what are the techniques of marketing through social media which would help in SEO boosting for any website.
There are different types of methods which experts employ, and they can be very fruitful for improving the site such that it is successful enough in the future.
Social media page
Creating an active social media page for your business is an excellent way to ensure that you get more and more traffic to the website that you have.
On platforms like Facebook, you have the option of creating pages, and here you can post the latest updates of your business website so that people know what to expect from your site in the future.
The social media platforms are perfect for promotional work and also for interacting with your prospective clients. Now a day businesses pay particular attention to taking into consideration the views of their customers and interacting with them. It is made possible by the social media pages for the websites.
If you have such a page under your administration, you can make it attractive in several ways. Add images with catchy captions and do ensure that the image is related to your website in some way.
Organize questionnaires, surveys, and polls for the dedicated followers of your site to get a general idea of their expectations from your website. You can also try out Facebook live session with your audience so that they can directly interact with your about the products which you have on your site.
Proper management of the social media
Link your website to the social media accounts and the pages that you have for the business. You can add buttons on your site which would link back to the social media pages that you have.
It is essential that you actively update the pages so that your clients know that they can rely on you and find you through your social media when they need.
When your clients would be able to depend on you, they are likely to follow you dedicatedly, and you would be getting more and more traffic on your website which is going to boost the SEO of the site.
There are different types of SEO marketing techniques, and the social media platforms are the ones which can be used well for boosting the views of the website. Professionals like the LasVegasWebDesignCo.com/ know these methods very well.
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Give an insight about behind the scenes
Your clients are likely to trust you more when they feel they are being engaged in your business more and that they are essential to you. Hence posting behind-the-scenes videos or re-posting the client’s views about your business on your social page are excellent ways in which you can easily gain their trust and make them feel important to you.
Conclusion
The social media platforms are varied, and you can easily get a great deal of exposure for your business when you have a social media page for the company. By following the tips regarding the business promotion and SEO management for your website you can easily handle the promotion of your site on your own.
