If you could travel back in time, let’s say 20 years, you would see that e-commerce businesses were almost nonexistent, much like the Internet itself. In 2018, surveys show that the majority of people now prefer to buy things online rather than in actual stores. The consumer market is becoming increasingly competitive due to this.
Since several years ago, e-commerce has been responsible for a growing share of all retail sales. Although a booming market is excellent news, it also indicates heightened competition. It might be more difficult (and expensive!) for each individual e-commerce organization to draw in the suitable clients.
E-commerce companies today need to use very innovative digital marketing strategies if they want to succeed in such a cutthroat market. Social media marketing and other types of digital marketing are among the marketing strategies that today’s internet firms are using to great effect.
The following are some of the most effective digital marketing strategies to grow your e-commerce business:
- Digital Marketing Strategies to Boost e-Commerce Business
- How can I Grow my e-Commerce Business With Digital Marketing?
- Can Digital Marketing Really Helps in Business Growth?
- Which Skill is Best for Digital Marketing?
Digital Marketing Strategies to Boost e-Commerce Business
1. Customer Awareness Campaign
E-commerce marketers are aware that in order to launch a social media marketing strategy that is effective, you must invest the necessary time in comprehending your target audience. You cannot develop a customer awareness project that is effective unless you are aware of who your target customers are. Today, you may track the customers who visit your online store using a variety of techniques.
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These tools provide you with a wealth of information on your website visitors, including their gender, location, the website they came from, and what they did when they got there. You can use this information to create precise profiles of your ideal customers and to support your customer awareness campaign. Few would be as helpful as social media among all the web tools that can effectively generate awareness.
The ideal venue for engaging with customers, getting to know them better, and redesigning products and services to provide customers better options is social media. ‘Live hangouts’, polls, and chats are just a few of the options that social media platforms now offer to help you communicate with your customers. Through these interactions, you can tell customers about your new goods and services and learn how to better meet their needs.
2. Retargeting Campaign
Any marketer who does not use retargeting is losing out on several chances to make money. Retargeting campaigns involve displaying advertisements to clients who have previously expressed interest in particular goods and services that you provide on your e-commerce website. The majority of individuals who come to your e-commerce site for the first time aren’t going to buy anything, the truth is.
However, if you remind them, the chance that they will purchase the product later rises significantly. Retargeting can help in this situation by subtly reminding a potential consumer that they should think twice before buying the item they were considering on your website.
One of the most consistently effective digital marketing strategies accessible, a well-timed reminder can rekindle a potential customer’s purchase intent.
3. Social Listening Strategy
A social listening strategy is also something that an e-commerce business that has one is potentially losing out on. You can begin to identify what you are doing properly as well as incorrect by simply studying what consumers are saying about your brand and its items. You can use this information to address the most pressing needs of your customers.
The goal of this eCommerce marketing strategy is to gain insightful information about your customers, your brand, and your items in order to better them. Additionally, you may use social listening to learn what people are saying about your rivals and use that knowledge to more effectively package your value proposition.
4. Customer Feedback
Establish a setting that promotes consumer insight. Instead than using social media just to answer questions from customers and keep a two-way dialogue going, encourage customer interaction. Request comments from customers and proactively look for unbiased reviews so that they can share their experiences. Encourage customers to promote your items and brand for you by talking about it. A potential buyer is frequently more interested in hearing about your items from customers than from your sales team.
5. Social Buy Buttons
Social media can assist you increase sales in addition to spreading awareness of your good or service. For example, Growr teaches you how to monetize your Instagram account by turning your followers into paying clients. You must simplify the entire shopping experience on social media to do this.
You may make it simpler for people to buy the goods you sell by merely adding buy buttons and links to your social media platforms. You can put a link to your products on Instagram in the bio section. Additionally, you can add a buy button on Facebook, and you can post buyable pins on Pinterest.
6. Consistent Content Strategy
Even if it can seem like one of the more obvious digital marketing strategies, content development is still a crucial approach to grow your eCommerce company. The goal is to produce consistent, distinctive, and pertinent content and come up with innovative ways to disseminate it on social media. Engagement with the content should lead to sales. Test different posting times and days to see when your audience is most active before committing to a regular blogging schedule.
7. Add Social Buttons
Your brand’s exposure can be increased by including social media buttons on your website and in your email newsletters. More individuals will become aware of your brand as impressions rise.
Make sure to prominently display these buttons on your website when including them so that everyone visiting your e-commerce site will see them. These buttons can be added to the top or bottom of your website, as well as to individual blog posts and email signatures.
How can I Grow my e-Commerce Business With Digital Marketing?
It only makes sense for businesses to change the way they sell their niche online since that is where most of their customers are since 63% of the world’s population is online.
Being in the same ecosystem as their intended market gives them an advantage over rivals. Once they participate in the online e-commerce sector and expand outside their immediate area, they will be able to draw in additional clients.
Running an online business can be quite difficult. You need to employ efficient digital marketing methods in addition to having a visually appealing and functional e-commerce website.
1. Invest In Search Engine Optimization For A Higher Search Engine Ranking
By incorporating pertinent keywords linked to your products or services on your website, search engine optimization, or SEO, is a digital marketing method you may utilize to increase organic traffic.
Relevant keywords are terms or phrases that people use to look for information on search engines like Google, Bing, or Yahoo. The more clicks a website receives, the higher its search engine rating and the more visible it becomes, particularly if it appears at the top of search engine results pages (SERPs).
2. Automate With Chatbots
Even if you currently have a FAQs page, some consumers may have uncommon inquiries that aren’t covered by it. By using a chatbot, you may automate your answer and engagement rather than responding to each person individually.
If you don’t know what a chatbot is, it’s a combination of the words chat and robots that mimic human speech. You must establish the proper tone and offer options that your consumers can select when using chatbots for automated responses in order for them to receive the appropriate response to their questions.
3. Reduce Cart Abandonment With Remarketing Campaign
Even if it’s true that nobody can win over everyone, that doesn’t mean you can’t try to. You can convince people who visited your e-commerce website with a remarketing campaign in addition to addressing the issues that cause customers to leave products in their shopping carts, such as the requirement for account creation, the absence of security measures, the lack of payment options, and the high cost of shipping.
Remarketing is a term used to describe a digital marketing approach used by firms to show advertisements with alluring promotions or offers to visitors of e-commerce websites and persuade them to give the goods or services they had previously looked at another look.
4. Instil Trust With Customer Reviews
Gaining the trust of your clients can aid in the expansion of your e-commerce firm because it is the cornerstone of all relationships. Allowing people who have used your services or purchased your goods to submit reviews on your e-commerce website will help you win the trust of your target market.
You should be aware that their opinion has the potential to be your most important digital marketing asset because it can affect the choices that other people who want to do business with you will make as well.
Then, think about adding a customer review area to each product page on your e-commerce website to persuade potential customers to buy.
5. Update Potential Customers With Email Marketing
Email marketing is a further element of digital marketing that can support the expansion of your e-commerce company. This approach is frequently used by businesses to keep clients informed about their goods or services. In order to simplify their consumers’ life or facilitate their decision-making, they can also give useful information.
But you need to create an email list if you want to succeed at email marketing. Similar to a contact list, but with email addresses of clients who are interested in learning more or receiving pertinent information about your niche instead of phone numbers.
Here are some pointers for growing your email list.
- Use popup inquiry forms to encourage people to sign up for discount coupons and other exclusive promotions
- Distribute a survey
- Add a call to action button with lead generation forms for visitors to download whitepapers and other information relevant to the industry
6. Use Advanced Product Filtering And Search Bar
No matter how many things you have to offer and how beautifully you market them online, if your clients can’t locate them on your e-commerce website, it doesn’t matter how many products you have to offer. Consider employing advanced product filtering and a search box so customers can locate anything straight away without having to click on each every page.
Your e-commerce website will benefit from having this functionality by enhancing user experience and simplifying the purchasing process for clients. After all, people can locate what they’re looking for and have more time to consider their alternatives by simply changing the category to reflect their preferences for the type of product, price range, material and color, or typing the product name.
7. Expand Your E-Commerce Business On Social Media
Social media sites like Facebook and Instagram are being used for online purchasing as well as for connecting and corresponding with family and friends. Businesses are now connecting the social media market with their e-commerce website to grow their e-commerce business on social media.
Integrate your e-commerce website with a social media marketplace so that clients can quickly and instantly make purchases from your social media page.
Potential clients will benefit greatly from this option because you may convince them to visit both your website and your social media profile at the same time, killing two birds with one stone.
If customers want to learn more about your product, all they need to do is click on the “View On Website” button on your social media page, and they will be redirected to your e-commerce website.
Can Digital Marketing Really Helps in Business Growth?
As a company operating in the twenty-first century, you actively participate in the global technological revolution. Regardless of whether you directly address technological advancement in the corporate sector, you still benefit from digital marketing, which elevates you to the forefront of your niche.
One cannot overstate the value of a digital marketing campaign for businesses, particularly for future business growth.
A study by Emarsys found that 42% of the world’s population—or about 3.2 billion people—are active users of social media every day. This scale is one of the main advantages of digital marketing.
Internet marketing, for one, enables you to compete on an equal footing with your rivals. You automatically lag behind your competition if you don’t have a digital marketing strategy in place since they undoubtedly do.
Second, a comprehensive digital strategy indicates that you are unintentionally making progress toward establishing a more powerful online presence. This not only helps you market your goods and services and achieve the best conversion rate, but it also helps you establish a connection with your audience.
Finally, digital marketing enables you to combine a variety of powerful marketing strategies at once, including content marketing, email marketing, social media, and online advertising.
Businesses in the modern day cannot disregard the flexibility and power that digital marketing offers. Digital marketing offers an unrivaled capacity to follow customers through the sales funnel, utilise various media, develop online thought leadership, and reach out to new potential customers around the globe.
However, there are some drawbacks or difficulties with digital marketing as well, such as the requirement for in-depth technical expertise, the time commitment, and the rising number of security and privacy concerns. However, if digital marketing is applied wisely, advantages outweigh drawbacks.
Let’s look at some additional advantages of digital marketing to persuade you if these aren’t sufficient justifications for you to spend money on your digital marketing plan.
1. Digital marketing is cost-effective
Digital marketing is truly more affordable than traditional marketing. Whereas traditional marketing techniques like TV, radio, and print advertisements cost a lot of money, online advertising and marketing efforts cost a tiny fraction of that.
You can use social media applications like Facebook, Instagram, and Twitter with digital marketing. If not, they have relatively reasonable pricing structures that the majority of online enterprises and even other types of organizations can afford. These can be utilized for free.
In conclusion, investing in digital marketing is a smart move because it is more cost-effective.
2. Digital marketing helps you connect with the customer
The way you treat your customers can really make your business stand out.
You have the opportunity to use your internet presence to connect with your customers through digital marketing. As a result, it will be simpler for you to comprehend their preferences and treat them as such.
Even a tiny firm can use digital platforms to build an online community of devoted fans and followers (in the US and Canada).
3. Digital marketing helps you target the right audience
The capacity to target customer segments across geographies is one of the most astonishing advantages of digital marketing. If the majority of your consumers are from the US and Canada, this is extremely helpful.
As a business owner, you can target specific user personas or traits by using digital marketing systems that can track online user behavior. The content you create can then be defined using this information in order for it to resonate with the audience.
4. Digital marketing helps you build a predictable lead pipeline
Sales are a byproduct of marketing, and the main objective of any digital marketing campaign is to create a sales pipeline. You may create a high-quality, dependable, and long-lasting sales funnel with the aid of digital marketing.
A excellent way to acquire leads and guide them through the funnel with targeted content is through lead generation campaigns (depending upon the audience segment). converting customers into brand devotees in practice.
5. Digital marketing lets you measure your campaign performance
Digital marketing gives you access to a lot of data to experiment with, in contrast to traditional offline marketing where there are little metrics accessible to examine the efficacy of your campaign.
You can track visitors precisely from the time they click on an advertisement or social media post until they leave your landing page. The ROI may be measured and your campaign can be optimized using this. Prioritize the proper kind of data to measure, nevertheless, since –
- Cost per click
- Customer acquisition cost
- Customer lifetime value
6. Digital Marketing is a great equalizer
Digital marketing allows small and medium-sized businesses the chance to compete against major corporations. Huge marketing budgets are a given for large businesses, but digital marketing relies on analysis and optimization, not necessarily on the size of your marketing budget.
You don’t have to invest a ton of cash in your campaign if you produce relevant, high-quality content that ranks for long-tail keywords.
7. Digital marketing can help you influence the buyer’s journey
81% of consumers conduct online research before making significant purchases, according to a GE study on consumer behavior. Today, a quick online search initiates the buying process. They start doing research online, evaluating goods, and reading reviews. You can find them via digital marketing, whether it’s through search, social media, or videos.
Influencing the buyer early on might pay off in terms of conversion because they will choose you over the competition.
Which Skill is Best for Digital Marketing?
How would you as a digital marketer differentiate yourself from your rivals in a market where many businesses are using digital marketing strategies and hiring digital marketing specialists?
Let’s examine the top 5 abilities needed to become an authority in digital marketing:
1. Data Analysis
Data analytics is the use of practical methods and contemporary software to collect and process a variety of information from various online interactions with your target market. These online engagements may take the shape of web searches, online purchases, content consumption, or other relevant footprints for your company. It is now much simpler for marketers to analyze data and make pertinent marketing decisions thanks to the abundance of web tools accessible to monitor data across many platforms.
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Marketers need to be aware of the term “data cleansing,” which describes the process of removing inaccurate, redundant, or incomplete data from a database. To make wise decisions, it is advised to regularly update the database and remove irrelevant information.
2. Content Creation
Creating content that attracts a brand’s target audience is the core of digital marketing. The goal should be to comprehend the process of effectively engaging audiences as well as to produce high-quality, SEO-friendly content. Making “developing evergreen material” a part of the objective is advised. This implies that the information will still be pertinent to the needs of the customer whether they discover the content today or years from now.
3. SEO & SEM
Because Google’s algorithm is continually evolving, using relevant and targeted keywords has become increasingly crucial. In order to support digital marketing at all levels, Search Engine Optimization (SEO) becomes a crucial skill for any digital marketer to possess.
The team’s more technically inclined members can handle handling the technical aspects of SEO, but for a successful digital marketing campaign, understanding the dynamics of SEO is just as important as understanding how to optimize all types of content. Both SEO and SEM assist you in focusing your consumer base and in pushing your content to the intended audience.
4. CRM
Companies can better understand their target market’s evolving needs by keeping track of customer experience. In order to monitor and improve customer experience, digital marketers need to build expertise in customer relationship management.
A brand is always better off when it can relate to its customers on an emotional and personal level since it enhances the likelihood that the client will remain loyal. A marketer should develop their communication and empathy skills in order to better customer service management.
5. Social Media
Social media is evolving into a platform for public discourse. Digital marketers can take use of that to provide relevant messages to relevant audiences. The art of social media involves more than just regularly releasing new content. Three more elements that marketers must consider when developing social media strategy are the caliber of the material, its relevance to the audience, and audience participation.
Each social media platform has a unique algorithm that enables companies to target their content to a certain audience and obtain accurate statistics. Some of the new tools, such paid promotion, boosted posts, hashtags, and business groups, benefit businesses in establishing their online presence.