An increasing number of companies are putting more focus on the opportunities provided by the internet. This has led to a tremendous increase in the resources that are being dedicated to this purpose. Several websites have to be built and they have to be manned by qualified and competent professionals. This has brought about the need for a large number of internet or web analysts.
An internet analyst is someone who thoroughly understands internet technology as well as the most effective methods for pulling visitors to a site. A lot of companies are presently developing an online presence because online activity is rapidly on the increase. These companies require skillful and ambitious web analyst to effectively maximize their online presence and activity.
A web analyst must be enterprising and goal-oriented. The person has to know how to handle a project from beginning to the end, seeing the end goal even at the initial stage. Web analysts also need to keep abreast of the latest technological developments and be ready to learn new business strategies. They should be excited about data and look for ways to analyze these data instead of just plainly reporting it.
To become an internet analyst, you do not necessarily have to follow a particular career path or course. You only need to be outstanding in analytical subjects such as mathematics, statistics and information technology. However, if you want to earn a living as a top internet analyst for a multinational firm, you have to take the initiative and contact companies that you think may require the services that you wish to offer. Anyone who wishes to become an internet analyst would benefit more with a mentor that is successful in the same field.
Some of the main duties of a web analyst are to understand user intent on the internet, analyze various website components, recommend changes that should be made on a company’s website as well as understand the company’s business objectives and design a website around those objectives.
To be effective in these tasks, you should understand web technologies and also basic internet marketing strategies. You need to also know how to work with spread sheet programs, do page layout and have some web design knowledge. The salary you can earn as a top analyst for a multiannual firm will depend on the country the company operates from. However, after about five years in the industry, you should expect to earn a sum that is equal or not very far from that of a mid-level manager.
You also have to get some experience because this is very important to your career. For you to do this, look for a web analytics team where you can offer your services and also watch and acquire more knowledge. It is more beneficial to work with a small but well known company than with a large one because you will have access to a lot of information. Larger companies are usually involved in several projects and relate with a high number of clients, which could be overwhelming for a starter.