Spread the love

In the ever-evolving world of technology, the demand for innovative and efficient software solutions continues to rise. Java, with its versatility and cross-platform compatibility, stands as one of the most popular programming languages. If you are a Java developer looking to monetize your skills and create a sustainable income stream, selling Java programs could be a lucrative venture. This comprehensive guide will walk you through the essential steps and strategies to successfully sell Java programs, tapping into the vast opportunities within the software market.

Table of Contents

  • Understanding the Software Market
  • Developing Marketable Java Programs
  • Best Practices in Java Programming
  • Monetization Strategies
  • Building a Strong Online Presence
  • Platforms for Selling Java Programs
  • 8 Tips to Help you Sell Your Software
  • Understanding Copyright and Licensing
  • Implementing Security Measures
  • Marketing and Promotions
  • Implementing SEO Strategies
  • Customer Feedback and Iterative Improvement
  • How to Collect Customer Feedback
  • Iterative Development Process

Understanding the Software Market

A comprehensive study that provides a full analysis of the industry’s size, revenues, market shares, different categories, drivers, and other market-related aspects along with trends and future prospects is the Software Market Insights of 2023. The study report also covers regional industrial presence and market constraints that could affect market growth trends beyond the 2030 estimate period.

With a market value of USD 66111.72 million in 2022, the worldwide software market is projected to grow at a compound annual growth rate (CAGR) of 8.48% to reach USD 107739.6 million by 2028. In contrast to the physical hardware that the system is based upon and which really does the job, computer software, or simply software, is a general phrase that refers to a collection of data or computer instructions that tell the computer how to work.

All information processed by computer systems, programs, and data is referred to as computer software in computer science and software engineering. Computer software consists of computer programs, libraries, and other non-executable information like digital media or online documentation. Software and hardware for computers are mutually dependent, and neither may be utilized on its own.

  • Who is the largest manufacturer of Software worldwide?
  • Microsoft
  • Symantec
  • VMware
  • Tata Consultancy Services
  • Oracle
  • SBM
  • SAP
  • Adobe
  • Cisco Systems
  • What is the Future Outlook of the Software Market?

The report focuses on the Software market size, segment size (mainly covering product type, application, and geography), competitor landscape, recent status, and development trends. Furthermore, the report provides strategies for companies to overcome threats posed by COVID-19.

  • Based on Product Type:
  • Cloud-based
  • On-premis
  • On the Basis of the End-User/Applications:
  • Personal
  • Enterprise
  • Others
  • Software Scope:

Players, stakeholders, and other participants in the Software market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by region (country), by Type, and by Application.

  • Geographical Segmentation:

Geographically, this report is segmented into several key regions, with sales, revenue, market share, and Software market growth rate in these regions covering

  • North America (United States, Canada and Mexico)
  • Europe (Germany, UK, France, Italy, Russia and Turkey etc.)
  • Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia, and Vietnam)
  • South America (Brazil etc.)
  • Middle East and Africa (Egypt and GCC Countries)
  • Valuable Points from Software Market Research Report 2023-2030:
  • Significant changes in Software Market dynamics.
  • Reporting and assessment of recent industry developments.
  • A complete background analysis, which includes a valuation of the parental Software Market.
  • Current, Historical, and projected size of the Software Market from the viewpoint of both value and volume.
  • Software Market segmentation according to Top Regions.
  • Software Market shares and strategies of key Manufacturers.
  • Emerging Specific segments and regional for Software Market.
  • An objective valuation of the trajectory of the Market.
  • Recommendations to Top Companies for reinforcement of their foothold in the market.
Current Trends and Market Dynamics

The primary indication that software solutions have become crucial for businesses’ operational effectiveness and profitability is the market for corporate applications’ steady growth, especially during recessions. However, because of their pivotal significance, enterprise solutions ought to be modified to fit changing organizational requirements and market trends in technology.

  • AI and generative AI

Generative AI represents one of the most dynamic trends in enterprise software, revolutionizing how businesses approach problem-solving and innovation. At the heart of this trend is the ability of AI to generate new content, ideas, or data-based insights that can streamline various administrative processes and customer interactions.

AI-powered natural language processing is also applied to automating and personalizing customer interactions by generating human-like responses. In content creation, it empowers marketers to produce varied and engaging material at scale, from email campaigns to social media content.

While there are concerns regarding the quality of the output, it is predicted that in 99% of cases, AI-generated visual content will be indistinguishable from the real one by 2030.

Another significant application of AI is predictive analytics, where generative AI models forecast market trends and consumer behaviour, enabling businesses to make data-driven decisions quickly. AI-driven computer vision solutions can automate inventory tracking, enhance enterprise building security by monitoring suspicious activity, or help automate data entry tasks, processing forms, or identity validation.

  • Example

Gucci utilizes the Salesforce Einstein tool to streamline customer communication by generating user-friendly, consistent, and editable replies to customer inquiries based on internal data. The solution helps personalize customer interactions and onboard new support agents by educating them on the brand’s voice, history, and products. With the help of Einstein and several more business automation tools, Gucci has already conducted more than four thousand AI interactions and saw a 30% increase in conversions.

  • RPA

The 2023 world recession pushed businesses to search for cost-effective yet high-performing solutions, leading to the growing adoption of robotic process automation (RPA) technology.

RPA automates simple manual tasks, allowing employees to focus on more strategic and complex problems. Applied for repetitive and time-consuming operations, like payroll, claims or email processing, sales order updates, or inventory management, RPA allows businesses to cut labor costs, increase operational efficiency and accuracy, and improve customer experience.

Like many other technologies, RPA is currently merged with AI to create intelligent process automation solutions. In contrast to traditional rule-based process automation, IPA leverages AI capabilities to manage and automate complex business tasks that require a strategic approach. For instance, an IPA-enabled system can utilize NLP and predictive analytics mechanisms to interpret text and decide how, when, and with whom to share the information it holds.

  • Example

Deloitte leveraged the capabilities of IBM’s Robotic Process Automation tool to streamline the generation of monthly management reports, travel expense calculations, accounts receivable, and currency exchange rate monitoring. Now, in one hour, an RPA bot completes reports that previously took from five to eight days of manual work, freeing up employees’ time.

  • Cloud applications

Statista reports that more and more companies are moving away from expensive on-premises enterprise software and that by 2027, over 60% of organizations will have adopted more cost-efficient cloud solutions.

Hosted on a provider’s cloud infrastructure and accessed over the Internet, cloud-based applications offer small and medium-sized businesses quick deployment, minimized upfront expenses, and scalability without needing a large IT team.

Businesses that are building applications from scratch opt for a cloud-native development approach. Since most cloud-native applications leverage microservices architectures and CI/CD practices, cloud-native applications can be quickly deployed and regularly updated. Designed to run in the cloud environment, applications offer easy scaling, resiliency, and efficient resource utilization, which makes them ideal for dynamic businesses in competitive markets.

  • Example

Airbnb’s monolithic architecture hindered the company’s growth and ability to introduce new features. So, Airbnb decided to break down the existing architecture into microservices and adopt cloud-native technology to its platform. This allowed Airbnb to increase its deployment frequency and developer productivity, making its services more reliable.

  • Edge computing software

About 83% of C-suite executives consider edge computing essential for enterprises to remain competitive in the future. Edge computing relies on cloud computing capabilities and brings computation and data storage closer to where data is produced and mainly needed. Also, due to local data processing, edge computing helps improve data privacy and security, as well as network reliability and resiliency.

Despite several concerns regarding the complexity of edge device management, edge computing, especially when coupled with AI and 5G, is becoming a critical component of modern enterprise solutions, particularly those relying on real-time and near-real-time processing.

  • Example

As part of a broader strategy to integrate technology into its business model, Walmart plans to turn its superstores into edge computing centers by implementing edge computing to handle the vast amount of data generated by IoT devices like smart shelves and inventory tracking systems. Processing data locally allows for real-time insight generation and decision-making, such as restocking shelves and efficiently managing inventory.

Researching Your Target Audience

Understanding the target audience is crucial for effective communication and strategy development in the IT sector. By identifying and analyzing the needs, preferences, and characteristics of the target audience, IT professionals, companies, and organizations can tailor their solutions, marketing efforts, and services to better serve and cater to their intended recipients.


  1. Efficient Resource Allocation: By defining the target audience, IT professionals can allocate their resources effectively, focusing on developing and delivering products, services, and content that are specifically designed to meet the needs and expectations of their intended recipients. This targeted approach maximizes efficiency and minimizes waste in terms of time, effort, and financial resources.
  2. Improved Marketing Strategies: When it comes to promoting IT products, services, or content, understanding the target audience enables IT professionals to develop more precise and relevant marketing strategies. By tailoring the messaging, channels, and tactics to resonate with the specific characteristics, preferences, and motivations of the target audience, IT professionals can increase the likelihood of attracting and engaging potential customers, driving conversions, and achieving marketing objectives.
  3. Enhanced User Experience: Identifying the target audience helps IT professionals create user-centric solutions that prioritize the user experience. By gaining insights into the expectations, requirements, and pain points of the target audience, IT professionals can design intuitive interfaces, streamline workflows, and optimize the overall usability of their products or applications. This ultimately leads to increased user satisfaction, improved user adoption rates, and higher user retention.


The concept of target audience is applicable to various areas within the IT sector. Here are some examples:

  1. Software Development: When developing software, understanding the target audience is essential to create features and functionalities that align with users’ needs, technical knowledge, and existing workflows. Whether it’s a consumer-oriented application or an enterprise-level solution, considering the target audience ensures that the software meets the end-users’ expectations and contributes to their productivity.
  2. IT Product and Project Management: In IT product and project management, defining the target audience helps in determining the project scope, setting realistic goals, and aligning resources accordingly. By identifying the stakeholders and understanding their requirements, IT professionals can manage expectations, prioritize features, and deliver projects that meet the needs of the target audience within budget and schedule constraints.
  3. Custom Software Development: Custom software developers rely on explicitly identifying and understanding the target audience to create bespoke solutions that cater to specific businesses or industries. By tailoring the software to address unique challenges and requirements, custom software developers can provide their clients with tailored solutions that optimize processes, enhance efficiency, and drive business growth.

In the highly dynamic and ever-evolving world of IT, recognizing the importance of identifying and understanding the target audience cannot be overstated. By embracing a targeted approach, IT professionals can develop, market, and deliver solutions that truly resonate with the intended recipients. Whether it is software development, IT product management, custom software development, or any other IT-related field, grasping the nuances and characteristics of the target audience is essential for success in the highly competitive IT landscape.

Market Analysis Tools

Tools for market research are used by many companies to assist them reach their objectives. These resources could improve efficiency, aid in decision-making, and help companies compete more successfully in their respective markets. Understanding particular market research instruments could aid you and your group in selecting the best ones to meet your objectives.

Tools for market research assist companies in identifying their target audience and gauging consumer opinion of their goods and services. Data analytics, competition intelligence, social media monitoring, and predictive analytics are a few examples of market research technologies. Businesses can choose from a wide range of market research instruments, some of which are software-based. Conducting market research assists enterprises in formulating marketing plans, assessing rivals, and planning methods to preserve a competitive edge.

Read Also: Does Google Hire Embedded Software Engineers?

Here’s a list of some types of market research tools that businesses commonly use, with examples of specific software that applies to each tool:

  • Market data websites: Businesses using market research tools commonly use websites that provide information about the demographics of their target market and other market statistics. These sites also provide businesses with access to expert opinions.
  • Social media monitoring: Marketing professionals use social media monitoring to get information regarding the behaviors of their target market. You can use the information you obtain to make strategic decisions about a company’s marketing campaign to improve sales and profits.
  • Data analysis software: Data analysis software is used to collect, store and analyze large amounts of data from various sources. You can integrate some data analysis software with analytical statistical programs, which allows you to obtain scientific and accurate results from the collected data.
  • Digital recorder websites: A digital recorder is an online tool that allows businesses to record customer calls and online chats, with the option to replay them at any time. This is a useful tool, as businesses can listen to their customer interactions and improve on what they’re doing well.
  • Customer relationship management (CRM) software: CRM software records customer data, allowing users to contact customers who have previous interactions with the company. This information can provide better service and develop effective marketing campaigns for current and future clients.
  • Competitive intelligence tools: These tools help businesses keep track of their competitors’ sales, gross profit, sales trends and sales performance. Companies use competitive intelligence tools to gauge how it compares to the competition and to help them succeed in their market.
  • Surveys: Surveys are useful for gathering data from customers. Companies may use this to learn more about their customers in a certain demographic.
  • Business intelligence tools: Companies use business intelligence tools to track, monitor and analyze data. They often use these tools for business forecasting, decision-making and strategic planning.
  • Predictive analytics tools: Predictive analytics tools help businesses generate insights and recognize patterns in large data sets. These tools use algorithms to analyze data and detect patterns to develop accurate forecasts about the future.
  • Self-service analytics tools: Self-service analytic tools are useful tools that small or large businesses can use to learn about customers and their competition. These tools are user-friendly and create data reports to interpret online data from various sources.
  • Text analytics tools: Text analytics tools use algorithms to analyze information regarding keyword data, sentiment analysis and language classification, which allows businesses to better understand their target market and improve their sales performance. With this tool, marketers can research specific phrases, keywords or customer feedback to improve marketing content and strategy.
  • Predictive modeling tools: Predictive modeling tools use data to predict future events. These tools use several variables to find patterns that can help businesses forecast their sales and profits.

If you’re looking for specific software to perform market research, you might consider these market research tools:

1. Census Bureau

Census Bureau is a free resource for searching the United States census information. This can help marketers learn more about their employer’s target demographic. With this tool, you can filter results by income, age, location and other factors.

2. Make My Persona

Make My Persona is a tool that can allow you to visualize a buyer for a new product. With this software, you can pick a name, age, career characteristics and challenges for a consumer, which can help you understand demographic information about the company’s target audience. This free tool is especially useful for business-to-business marketers.

3. Paperform

Paperform is a survey-building tool that can help companies connect with customers. By creating a specific survey, you can collect consumer input on specific products and services that your employer offers. Paperform is a subscription-based service and offers a free trial to help you decide if it’s an effective tool for your purposes.

4. SurveyMonkey

SurveyMonkey allows its user to create in-depth marketing surveys. This can help you learn more about the opinions and needs of consumers. This tool has a dashboard that allows you to search through survey results for specific keywords. SurveyMonkey has both a free and paid version for you to choose from.

5. Loop11

This tool is a user experience testing platform. Loop11 helps companies identify if their websites are easy to navigate, which can affect consumer interactions and sales. It creates short surveys for consumers to rank how difficult it is to perform certain tasks on the company website. Loop11 is a subscription service.

6. Statista

Statista is a data visualization tool that creates easy-to-read market reports. This tool can help you find industry-specific data to help you plan for a product’s release. Statista offers multiple plan types, one of which is free for users.

7. Userlytics

Userlytics allows companies to test the usability of their websites and mobile applications. With this tool, you can send user surveys to consumers from specified demographics and can even screen out potential testers based on the information you provide. Userlytics offers three types of plans, one of which offers custom pricing for your employer’s needs.

8. Pew Research Center

Pew Research Center is a website that offers free data regarding economic statuses, political affiliations and social media use. This tool can help you understand more about the target audience of the company for which you work. Pew Research Center also offers interactive articles that allow you to search for specific data using keywords.

9. Qualaroo

Qualaroo allows you to obtain advanced user data through targeted surveys. This tool supports surveys across multiple marketing channels simultaneously, helping you gain a complete view of your employer’s brand. Qualaroo offers features such as question branching, automatic language translation and pre-built survey templates. Users can choose from two paid plans.

10. Qualtrics Market Research Panels

Qualtrics Market Research panels creates representative samples for your employer’s audience. It does this by parsing survey results and curating data for you. You can link a specific survey platform or use Qualtrics Market Research’s built-in one. This tool offers pricing information upon request.

Developing Marketable Java Programs

Like a good wine, the software business has matured well. There will always be new startups after much brainstorming, and there will periodically be a big shift to better improve people’s lives.

At 429.59 billion USD, the worldwide software market is a staggering amount of money. Thus, it makes sense to start developing your software startup now. On the other hand, launching a software business can be profitable and difficult. Developing a strong company idea is also crucial.

Here are the top software business ideas for startups and small and medium enterprises (SMEs) to consider.

Create A Medical Software

The global medical software market has expected to reach $11 billion by 2025, and there appears to be a similar market for mobile medical apps.

There are numerous opportunities for startups in this field, including creating electronic health records (EHRs), appointment scheduling systems, telemedicine platforms, and patient management software.

The key to success in this area is to develop a user-friendly, efficient solution that integrates with existing healthcare systems. Startups should focus on solving a specific problem within the healthcare industry and build a solution that addresses that problem in a unique and innovative way.

Additionally, startups in this field must ensure that their software complies with relevant regulations and standards, such as HIPAA, to ensure its success in the market.

ERP Software

Enterprise Resource Planning (ERP) software is among the best software ideas for startups and small-to-medium enterprises. This software streamlines and automates various business processes such as financial management, supply chain management, human resource management, and more.

It provides real-time insights into the company’s operations and performance, making it easier for business owners to make informed decisions. With the increasing demand for digitization and automation, ERP software is a promising venture for tech startups.

A wide range of ERP software is available in the market, and startups can choose the one that best suits their business requirements. This software can be customized to meet specific business needs, and its implementation can result in increased efficiency, better decision-making, and higher profits.

Sentiment Analysis System

Sentiment Analysis System is one of the software ideas that is becoming increasingly popular in recent years. The system is designed to automatically detect and categorize opinions and emotions expressed in written or spoken language.

The main purpose of sentiment analysis is to provide companies with a quick and effective way to monitor customer feedback, social media, and online conversations about their products and services. Sentiment analysis can help companies understand how their target audience feels about their products and services, thus enabling them to work on it.

This information can be used in product development, marketing strategies, and customer service efforts. With the rise of social media, sentiment analysis has become a valuable tool for businesses looking to stay ahead of the curve and stay connected with their customers.

CRM Software

CRM (customer relationship management) software helps companies manage customer interactions.

This can include storing customer data, tracking sales, and automating marketing and customer service tasks. In the context of software startups, CRM software can be a lucrative opportunity because it allows businesses to streamline their customer interactions, improve customer satisfaction, and increase sales.

A good CRM software solution should be user-friendly, customizable, and able to integrate with other systems and tools the business may already be using. With the growing importance of customer experience, there is a huge surge in demand for effective CRM software solutions, making it a promising opportunity for a software startup.

Invoicing Software

Invoicing software is an excellent idea for a software startup, particularly for small and medium-sized enterprises (SMEs). In today’s fast-paced business environment, invoicing is a critical aspect of financial management.

These software systems minimize manual tasks related to rolling out payments to employees on time without delays.

Good invoicing software should allow businesses to easily create, manage, send customer invoices, track payments and overdue invoices. The software should also be user-friendly and allow integration with accounting software.

In addition, such software applications feature automated invoicing and payment reminders can help businesses save time and increase efficiency. Offering a cloud-based solution will allow businesses to access their invoicing data from anywhere, at any time, making it a convenient option for those on the go.

With the increasing number of SMEs and the need for efficient invoicing systems, invoicing software is a promising software startup idea.

Fingerprint-Based ATM system

A fingerprint-based ATM system is a modern and secure solution for financial transactions. The use of biometric technology, such as fingerprints, adds an extra layer of security to prevent fraudulent activity. With the increasing concern over identity theft, a fingerprint-based ATM system offers peace of mind to customers and is a unique solution for banks and financial institutions.

The software would be integrated into the ATM machines, allowing customers to securely withdraw money, transfer funds, and manage their accounts without needing a physical card or PIN number. This technology can potentially revolutionize how people access and manage their finances, making it a valuable opportunity for a software startup.

Hotel Booking Software

Hotel booking software is a top software idea that can help streamline the hotel booking process. The software can allow customers to search for and book rooms online, view availability and pricing, and make payments.

It can also provide hotel staff with an easy-to-use platform to manage reservations, room availability, and billing.

However, hotel booking software must be user-friendly, making it accessible to both customers and hotel staff. Integrating with existing hotel management systems, such as property management systems, can help create a seamless guest experience.

Hotels can improve their operational efficiency, attract customers, and increase revenue by offering real-time booking and room management. With the growing demand for online hotel bookings, hotel booking software can be a lucrative and high-impact business opportunity.

Time Tracking Software

Time Tracking Software is a must-have tool for companies that want to monitor employee performance and improve productivity. Using time-tracking software, companies can accurately track how much time their employees spend on various tasks and projects.

This information can determine which tasks are taking longer than they should and identify areas that need improvement. The software can also help companies bill clients accurately and manage their finances more effectively.

There are several benefits to using Time Tracking Software for startups. Firstly, it can help startups to improve the accuracy of their billing. This can be particularly important for startups that offer project-based services, as it enables them to bill clients based on the exact amount of time they have spent working on a project.

Secondly, the software can help startups to monitor employee productivity and to identify areas where improvements can be made.

Finally, the software can help startups to manage their finances more effectively by providing them with an accurate picture of how much time they are spending on different tasks and projects.

Business Communication Software

Business communication software is an innovative and valuable software solution for startups and small to medium-sized enterprises. With the rise of remote work and the increased need for efficient communication, this type of software is in high demand.

A business communication software can provide tools such as email, chat, file sharing, and video conferencing to help companies stay connected with their employees, customers, and partners. This software solution can also improve collaboration, reduce communication delays, and increase productivity.

Additionally, it can provide real-time analytics and metrics, allowing companies to measure the effectiveness of their communication strategies. With its ability to streamline communication, business communication software is a top software startup idea for entrepreneurs looking to make an impact in the tech industry.

Food Inventory Software

Food Inventory Software is a valuable tool for any food-based business, including restaurants, cafes, and grocery stores. With this software, businesses can keep track of all the food in stock, ensuring they never run out of key ingredients.

The software allows managers to set low-stock alerts and automatically order more of a particular item when needed. It also provides a comprehensive view of food usage, making it easier to make informed decisions about which items to purchase and in what quantities.

The software integrates with other systems, such as point-of-sale (POS) systems, to provide real-time data. With the ability to track food costs, businesses can improve their bottom line and make better decisions about menu pricing.

Video Editing Software

Video editing software is valuable for businesses and individuals looking to produce high-quality video content. For startups, video editing software provides a great opportunity to tap into the growing market for video content creation.

The software can be marketed to businesses in a variety of industries, such as advertising, entertainment, education, and more. Additionally, with the rise of social media, there is a growing demand for high-quality video content, making video editing software a lucrative venture for startups.

A well-designed video editing software should offer features such as trimming, cutting, adding effects, transitions, and audio editing capabilities. The software should also be easy to use, allowing users to quickly and easily create professional-looking videos.

To be successful in the video editing software market, startups should focus on developing user-friendly software, offers robust features, and integrates well with popular video software platforms.

The software should also be designed with scalability in-mind, allowing the startup to easily add new features and capabilities as the market evolves. With the right combination of features and marketing, a video editing software startup has the potential to be highly successful in the competitive tech landscape.

Leveraging Java Features for Marketability

In recent times, there has been a significant evolution in the field of enterprise software development. Reliable sources predict that the global market will reach a height of $181.5 billion by the end of 2023. Java has been a leader in this changing environment for more than 20 years, demonstrating its versatility and relevance. But why, in your opinion, has Java endured throughout time in spite of fierce competition from other technologies?

Enterprise Java applications are commonly associated with well-known global corporations such as Amazon, Oracle, and IBM. Other businesses that rely on Java-built technologies to manage their daily operations include:

  • Microsoft: the company has been leveraging Java for decades to build server-side applications, a good example being the Azure cloud platform. 
  • PayPal: the global payment solution, uses Java for various needs, including the development of payment processing system, fraud detection system, and other key services.
  • Netflix: Netflix’s entire streaming platform is built on Java. They use Java to develop the backend services powering the streaming platform.
  • Uber: Uber, the ride-hailing giant, uses Java for developing their backend services. They use Java to build their payment system, surge pricing algorithm, and other critical services.
  • Salesforce: Salesforce offers cloud-based customer relationship management (CRM) software as a service. Java is the main framework behind the platform’s database, security features, and other client-facing functionalities. 
  • Airbnb: Airbnb’s backend services are powered by Java, including a surge pricing algorithm, payment system, and messaging.

The prevalence of Java among these business giants underscores its effectiveness in stable, secure, and scalable enterprise software development. According to recent industry insights, Java technology runs on over 5.5 billion devices and is a go-to programming language for more than 6 million developers across the globe.

Java is among the few programming languages with a range of features and capabilities suited for enterprise software development. For starters, Java enterprise programming offers: 

High performance and scalability

Java enterprise applications are inherently stable, efficient, and scalable, offering a high level of performance needed to compete favorably in the modern business landscape. A high-level performance also ensures that your organization meets customer demands for stimulated sales and better retention. 

Robustness and reliability

Java is packed with high-level features to foster extensive robustness and reliability. This includes error detection and strict type-checking functionalities to ensure the interface of your enterprise applications is robust and secure. 

Stable and backward-compatible 

Java has a peculiarity regarding all the new versions that have been built over the years, keeping solutions compatible. This means the code written in previous versions can seamlessly work in the most recent ones for uninterrupted business continuity. 

Security features and compatibility with enterprise systems

Java runs on a sandbox environment, limiting the deployment of potentially malicious code. By developing your enterprise applications in a controlled environment, you can also prevent unauthorized access to critical resources. Other security features in Java enterprise development include libraries and APIs for encrypted communication and digital signatures. 

When it comes to compatibility with enterprise systems, Java seamlessly integrates with industry-grade architectures, web services, messaging systems, or databases. Moreover, Java Enterprise Edition offers standardized tools and APIs for developing interoperable enterprise applications. 

Support for various operating systems and platforms

Java is a “write once, run anywhere” coding language with extensive support for multiple platforms and operating systems. This makes it the best choice for enterprise software development, given that developers can write code and execute it in any environment, saving time, cost, and maintenance needs. 

Object-oriented programming (OOP) and design patterns

Java enterprise programming is object-oriented, making it ideal for building industry-grade applications that can execute dynamic business requirements. Moreover, its OOP paradigm complements clean, modular, and reusable code, allowing your business to shift with market changes and adapt to fluctuating demand in time. 

Versatility and flexibility for enterprise software development

As a versatile and highly flexible programming language, Java gives your developers an array of user-friendly tools and resources to build and deploy robust and feature-rich enterprise systems.

Rich set of libraries and frameworks for enterprise development

Enterprise application Java development is faster, more efficient, and developer-friendly, thanks to the extensive libraries and frameworks in the technology’s vast ecosystem. With these resources, developers can access ready-made resources and integrate them with their applications, giving them ample time to concentrate on the core logic of enterprise systems.  

Community support and a large talent pool for Java developers

The global Java development community has 10 million professionals, and the number keeps growing every day. As Java specialists are highly available worldwide, this encourages companies to choose Java for their tech stack because they have little trouble finding well-qualified developers quickly.

Compatibility with modern enterprise software trends, such as cloud computing, big data, and AI

Another reason to choose enterprise Java development is compatibility with next-gen trends in business software, such as support for AI integration, big data analytics, and cloud computing. This allows your team to leverage open-source systems like Apache and Spark to process and run big data analytics with greater efficiency. 

Best Practices in Java Programming

Are you a junior Java developer seeking employment for the first time? Are you excited to learn how your team and you can create complex solutions?

The top 5 Java coding best practices are shown here, along with the most frequent errors that Java developers make when coding on a regular basis. Here are some best practices for Java developers to consider when building code for upcoming projects:

Using Naming Conventions

You must be intentional in how you handle the naming convention for your codes and this is even what you do before starting to write a single line of code. For instance, using naming conventions cover everything that has to do with rightfully naming a variable, constant, method, class and interface, etc. 

When naming identifiers (methods, classes, and variables), it’s a good practice for you to let the respective things you name them with to be self-explanatory, distinct, and pronounceable. Most importantly, you must always ensure to write readable codes that are easily understood by humans (and not just write codes for the sake of satisfying the compiler). 

Ordering Class Members by Scopes

Organizing member variables of a class through their scopes is another good coding practice you should always try to implement while coding. That’s to say that, as a Java developer, it would be nice of you to sort each member by the visibility of the access modifiers: private, default (package), protected, and public. And a blank line separates each of the groups. 

Class Members Should Be Private

It’s a good coding practice in Java programming to try as much as possible to reduce the accessibility of class members to the barest minimum possible. When trying to protect the class members, you should make use of the least possible access modifier. 

Why is it highly recommended to make class members (identifiers) private?

The only logical reason for practicing this is to bring out the usefulness of encapsulating information in software development. 

Using Underscores in Numeric Literals 

You can now write lengthy numeric literals that have a great readability score many thanks to the update done in Java 7. 

Before using Underscore:

int minUploadSize = 05437326;
long debitBalance = 5000000000000000L;
float pi = 3.141592653589F;

After making use of Underscore:

int minUploadSize = 05_437_326;
long debitBalance = 5_000_000_000_000_000L;
float pi = 3.141_592_653_589F;

The above-written declarations in Java show the importance of using underscores in numeric literals to improve the readability of codes. When you compare the two declarations above, you would be able to deduce that the one with included underscores is more readable compared to the other one. 

Avoid Redundant Initialization (0-false-null)

As a developer, you should always avoid initializing member variables with values such as null, false, and 0. In Java, you don’t necessarily need to do this because these values are the default initialization values of member variables. 

For example, the initialization done below is not needed hence it is redundant: 

public class Person {
   string name = null;
   private int age = 0;
   private boolean isGenius = false;
Code Documentation and Comments

To ensure that your code is reusable, legible, and maintained, you must provide code comments and documentation. They aid in the understanding of the structure, functionality, and goal of your code by you and other developers. Writing quality comments and documentation is not always simple, though. It necessitates adhering to certain standards, best practices, and principles of software engineering.

You may be wondering why you even need to comment and document your code. You may believe, after all, that your code is self-explanatory or that you will eventually remember everything. But this is rarely the case. Clarifying the logic, requirements, and design of your code for both yourself and other people is one of the many important uses for code comments and documentation. This can facilitate testing, refactoring, and debugging of your code. It also enables other developers to work together and reuse your code as a tool or library. It also raises the calibre and reliability of your code.

You may wonder what you should document and comment in your code. This depends on the type, scope, and complexity of your code, as well as the intended audience and use case. Generally, you should focus on what your code does (interface) rather than how it does it (implementation). Additionally, it is important to provide an overview of the main components, modules, classes, functions, and variables in your code and how they interact.

Furthermore, explain the rationale, assumptions, limitations, and trade-offs of your code and how you solved specific problems or challenges. Lastly, list and describe the libraries, frameworks, APIs, data sources, and configuration files that your code relies on or interacts with.

When it comes to documenting and commenting your code, the answer depends on the language, style, and convention you use. However, there are some general principles to follow. Firstly, use a consistent and standard format for your documentation and comments; for example, docstrings for Python, Javadoc for Java, or Doxygen for C++.

Additionally, use a clear and concise language that avoids jargon, ambiguity, and redundancy. When writing documentation and comments, it’s important to use a descriptive and informative tone with specific examples, details, and explanations that illustrate and justify your code. Lastly, maintain a respectful and professional attitude that avoids sarcasm or criticism while providing polite, constructive, and helpful documentation and comments.

To illustrate the difference between good and bad documentation and comments, let’s take a look at some Python code snippets. Each example will show the original code, the inadequate documentation and comments, and the improved documentation and comments. For instance, one example is a function to calculate the Fibonacci number. The bad documentation and comments simply state what the function does, whereas the good documentation and comments provide more detail such as arguments, returns, and exceptions.

Another example is a function to check if a string is a palindrome. The bad documentation and comments only describe how to reverse a string, while the good documentation and comments explain what a palindrome is. Thus, it’s important to have thorough documentation and comments for code to make it understandable for others.

Monetization Strategies

Software monetization is the process of optimizing revenue generation from a software product. It encompasses the following three key elements:

  1. Sale or renting software applications to customers for earnings.
  2. Providing value-added services, such as support and enhancements, to complement the core software offering and get additional income.
  3. Protection against unauthorized usage, preventing non-licensed copying, distribution, and use of the software to minimize profit leakage.

An successful strategy is one that integrates software monetization models that are appropriate for the product in the most efficient way possible. It also enables software firms to expand and evolve by protecting their intellectual property and generating new revenue streams.

What does software monetization entail on a daily basis? The developer company aims to reach particular profitability targets by satisfying customers with its product’s quality, functionality, and upkeep, as well as its flexible price structure and well-organized accounting and security procedures. Our customers were happy to find that a high-quality and beneficial application that may instantly alleviate the pain points of potential customers pays off.

A development corporation will create a systematic plan called a monetization strategy in order to generate revenue from its software goods or services. It entails choosing how to distribute, price, and package the software to optimize revenue while taking market dynamics and customer value into account. Different software monetization tactics are employed by companies based on the type of program and the intended user base. Let’s discover who the best among them is.

Monetization models are specific ways you get earnings from your software application. App creators often combine several models to expand market coverage, enter new niches, and develop new income channels as part of everyday sales efforts. Good knowledge of the needs of the target audience and the advantages of your product allows you to choose the best set of software monetization techniques, which can even make money for applications distributed for free. Let’s get acquainted with the variety of models that are practiced daily.


Software licensing is a fundamental aspect of monetization strategy. It involves controlling access to a software product and granting usage rights to customers based on a licensing agreement. When an application is sold, it is not the software itself that is transferred but rather the right to use it in most cases. The software publisher retains ownership, and the license agreement outlines the terms and conditions of use.

Software license types are varied in terms of the duration of the action, the regularity of the purchase, the volume of features and services provided, etc.

Generally, software licenses can be divided into perpetual and temporary. In the first case, customers purchase a license upfront that grants them the right to indefinitely use a specific software version. This license often includes updates and support for a limited period, after which customers may need to purchase maintenance or upgrade plans to access new versions or support. In the second case, the user must periodically acquire the right to use the software further. It is the so-called subscription model.

At the same time, he gets access to the latest version of the application and the entire package of features and services that were paid for according to the selected subscription plan. Usually, this software monetization model provides a lower entry cost and generates a continuous revenue stream for the software provider.

Often, the software involves starter licenses, which allow you to partially or wholly get acquainted with the application’s functionality for free for a period specified by the license terms. The practice of trial versions of apps with temporary access to full-featured software with the subsequent purchase of a perpetual license or subscription is widespread.

Applications that are distributed as shareware and donationware also involve a license fee or contribution if the application is used beyond the evaluation period. Unlike a trial application, they continue to function, as a rule, entirely after it but regularly remind the user that a payment should be made.

Licenses can also be tightly tied to a specific buyer, number of users (concurrent license), and even their hardware (node-locked license). Like concurrent licenses, floating ones allow a certain number of users to access the software simultaneously. However, these licenses are not tied to specific users or devices. Instead, they are managed through a license server, and users can access the software from any authorized device.

A pay-per-use license enables users to be charged based on their software usage, including metrics like the number of transactions done or the amount of data processed. It is a popular way to monetize the rental of massive computing power, like cloud services.

Finally, there are special discounted personal licenses for education or non-profit organizations and comprehensive all-inclusive enterprise-level licenses with centralized management, customizations, and bulk discounts.


The freemium model is a software monetization approach that entices users to access a limited version of your application for free, with the option to upgrade to a premium version offering enhanced features. Freemium primarily serves as a customer acquisition strategy to attract a large user base without immediate monetization. The focus is on converting these free users into paying customers over time.

This model is prevalent among Software-as-a-Service (SaaS) businesses due to its scalability. SaaS products allow for self-service onboarding, meaning acquiring a substantial user base is relatively straightforward. The key is to concentrate efforts on attracting as many users as possible. The business can thrive even if only a fraction of them eventually become paying customers. A superior product quality encourages users to return and convert to the premium version.

In-app purchases

In-app purchases are a software monetization model commonly used in smartphone apps and console games. This model allows users to acquire additional content, new features, services, or in-game currency in exchange for supplementary payments. In-app purchases usually complement other monetization approaches, such as the freemium model.

However, it’s crucial to implement in-app purchases thoughtfully to avoid disrupting the user experience and lead generation. Effective practices include:

  • notifying users about the availability of in-app purchases within the software;
  • using push notifications to inform existing users;
  • organizing customer loyalty programs to enhance the overall user experience.

Pay As You Go

This model prioritizes the customer’s needs and allows customers to choose precisely how much they pay based on their required services, offering a flexible pricing structure. The pay-as-you-go model is also known as the consumption-based or usage-based model.

This approach can be beneficial from the software company’s perspective because it can help retain customers even if they generate smaller profits or none, instead of losing them due to inflexible pricing structures.

For customers, the pay-as-you-go model is attractive because it has a low barrier to entry and does not involve long-term commitments. An excellent example of this model is a cloud storage provider charging users only for their storage space. Instead of imposing rigid service tiers, they allow users to pay a smaller fee for each additional gigabyte of required storage space.

Open-source plus

This model is similar to freemium but for open-source applications, whose source code is publicly available and often licensed to allow others to use, modify, and distribute it. However, the software vendor may provide additional value-added features, services, or support unavailable in the open-source version. Users can access the basic functionality for free using the open-source version, but they can upgrade to the “plus” version to gain access to enhanced features or premium support.


Embedding advertisements within your software is a well-established method of software monetization. Today, where users spend extensive time on their devices, in-app advertising has high demand. You may blend ads seamlessly into the user experience, thanks to targeted advertising and the ability to customize when and how ads appear during the in-app journey. In particular, social media and news apps have successfully implemented this monetization method.

This model often complements monetization strategies, such as in-app purchases and subscriptions. One common approach is to offer two payment tiers for your app: a free version with mandatory advertisements and an ad-free version requiring a subscription fee.

Providing a free version with ads can increase the number of downloads and allow you to get earnings. However, the success of an ad-based monetization model heavily depends on the volume of traffic your application can attract. Companies like Facebook and YouTube have demonstrated the potential profitability of this model, but it usually requires substantial user engagement to be lucrative.

Earnings through sharing

Earnings through sharing, often seen as affiliate marketing, is a software monetization model where third-party individuals or entities, such as content creators, bloggers, podcasters, or even software applications, promote a company’s product to their respective audiences.

The fundamental concept behind affiliate marketing is that affiliates earn a commission whenever someone uses their unique affiliate link or referral code to purchase the company’s product. This model creates a mutually beneficial relationship between the company and the affiliate.

Affiliates are incentivized to raise awareness and drive traffic to the company’s product, ultimately boosting its sales. However, the effectiveness of affiliate marketing depends on the alignment between the app’s niche and the product or service the customer offers. To resonate with the affiliate’s audience, the marketed product should be relevant to the application’s content.

Data-driven value

This software monetization approach revolves around collecting and utilizing user data to generate revenue. In this model, users often receive free access to a software product or service, but their data becomes a valuable commodity for the software provider.

One prominent example of data-driven value is seen in companies like Google, which offers various free services such as Gmail, Google Search, Google Maps, and YouTube. These applications collect user data through Google Accounts, forming a core component of Google’s monetization strategy.

The process involves tracking user behavior and preferences, allowing Google to compile extensive datasets about individual users. Google then leverages this data to sell targeted advertisements to advertisers. Advertisers pay Google to display ads tailored specifically to users, increasing the likelihood of eliciting a response from them.

In essence, users become the product in this model, as their data is used to fuel the advertising ecosystem. While users gain access to free software and services, their data’s value is monetized through advertising, creating a symbiotic relationship between users, software providers, and advertisers.


Donation-based monetization relies on voluntary contributions from users to support a software product or service. In this model, users are encouraged but not obliged to make fees to sustain the software’s development and maintenance. The success of this approach relies heavily on cultivating a dedicated and supportive user base.

To generate sufficient revenue through donations, the application or content provided must be of high quality, compelling users to contribute as an expression of their appreciation. This model fosters a sense of community and mutual support between users and software providers, emphasizing the importance of goodwill and user loyalty in maintaining the software’s development and growth.

Building a Strong Online Presence

How do you establish a powerful web presence for your software? In today’s digital and competitive industry, this is a question that a lot of software sales people have to answer. Having a strong web presence will help you build your credibility, display your value proposition, and draw in more leads. We’ll provide some pointers on how to develop and enhance your software product’s internet presence.

Define your target audience

Before you start building your online presence, you need to know who you are trying to reach and what they are looking for. Your target audience is the group of people who are most likely to benefit from your software product and who have the decision-making power and budget to buy it. To define your target audience, you need to conduct some research and create buyer personas. Buyer personas are fictional representations of your ideal customers based on their demographics, goals, challenges, and preferences. They help you tailor your online content and messaging to their specific needs and pain points.

Choose your online channels

Once you have a clear understanding of your target audience, you need to decide which online channels to use to reach them. There are many options available, such as your website, blog, social media, email, webinars, podcasts, videos, and more. However, you don’t need to be present on every channel. You need to focus on the ones that are most relevant and effective for your software product and your audience.

To choose your online channels, you need to consider factors such as your goals, resources, budget, competitors, and analytics. You also need to align your online channels with your sales funnel and customer journey, so that you can deliver the right content at the right time to the right prospects.

Create valuable content

Content is the core of your online presence. It is what attracts, educates, engages, and converts your audience. Therefore, you need to create content that is valuable, relevant, and consistent for your software product and your audience. Valuable content is content that solves a problem, answers a question, provides a benefit, or adds value to your audience. Relevant content is content that matches the interests, needs, and expectations of your audience.

Consistent content is content that reflects your brand identity, voice, and message across all your online channels. To create valuable, relevant, and consistent content, you need to have a content strategy, a content calendar, and a content creation process.

Optimize your content for SEO

SEO stands for search engine optimization, which is the process of improving your online content and website to rank higher on search engines like Google. SEO is important because it helps you increase your organic traffic, visibility, and authority online. To optimize your content for SEO, you need to follow some best practices, such as using keywords, titles, headings, meta tags, images, links, and tags.

Platforms for Selling Java Programs

Just a portion of the labor that gets you closer to the more obvious advantages is the construction of the perfect software. The product’s sales are the challenging aspect. Whether your program is going to be offered as a software as a service (SaaS) or to a large corporate customer, we’ve gathered a few selling point suggestions for you.

Below are some platforms for you to sell you software products:

  1. Upwork: Upwork is one of the largest freelancing platforms, with a vast range of projects, including software development. It allows you to create a profile, showcase your skills, and bid on various software-related projects.
  2. Freelancer: Similar to Upwork, Freelancer offers a wide array of projects, including software development, mobile app development, web development, and more.
  3. Guru: Guru is a platform that connects freelancers with employers seeking software development services, as well as other tech-related projects.
  4. Toptal: Toptal is an exclusive platform that focuses on top-tier freelance talent, includin

Here are some best practices:

Solve this one specific problem

Your potential clients should see, that you understand their pain. Convince them that your product will solve their problems and will make their lives easier. Present the unique value of your software and emphasize what distinguishes you from your competitors. Do not make your clients guess, why your product is so unique, but inform them about it at the start.

To present better the features of your offer, you can be tempted to draft the table with comparisons. This way you will stress out all the benefits related to your product – the benefits that should be considered by the clients during the decision-making process.

Find your client

When you know everything about your product, you have to decide, who is the person, you wish to reach with this information. Surely, you have already heard about the target audience term. Defining the clients’ profiles should help you to uniform your vision and reach the specified audience. Determine the age, localization, challenges, job positions, and life goals of your target clients.

Establish contact with the client

When you know, who is your potential client, try to establish contact. Ask yourself, what kind of media your potential client uses and become active there to highlight your presence. Don’t act blindly! Create a marketing plan, that will allow you to use all available resources. Think, about what kind of websites are visited by your potential clients. Those can be:

  • Internet websites – if your clients read the specific blogs or services, as the publishers, if they could share your expert article that contains the link to your software.
  • Online forums – instead of trying to sell your product directly, interact with clients and check, what kind of problems they have, offer them your help.
  • Social media – if your clients spend their free time browsing Instagram, LinkedIn, and other social media portals, use those media to build awareness of your brand by running profiles or acquiring paid advertisements.
  • SEO and paid advertisement – your clients search for the answer to the questions that are important and valid to them in internet browsers. Do everything to make sure that your website appears at the very first position in search results or allocate funds to a paid campaign. Ask yourself, which browser is the most popular among your clients: Google, Bing, Yahoo, or any other?
  • Create your blog – regular publication of valuable content should help you to increase the traffic to your website. Additionally, you may offer some of the content or rebates in exchange for signing for your newsletter. This should help you to build the mailing database of potential clients. Then you can keep in touch with your clients via e-mail. 

Respect clients’ time

When you find your potential client, you cannot waste the time, he decided to devote to you and your product. In the case of business clients, you have to make an appointment well in advance. Prepare yourself with the presentation of your product, and listen carefully, to your client’s questions. Then present the features of your solutions, and what is important, keep the meeting short. Remember also about being on time.

Internet users, who are your potential clients don’t like treading water too. They will visit your website to find out about the offer. Make sure your description is specific and accurate. Remember to write about all necessary functions, benefits, parameters, and requirements. Add images and screens, and if it is possible, the movie that presents the operation of your software, or the short guide.

Share a free trial version

You can’t convince some of the users by presenting them with a well-written product description or a demonstration movie. Some of them have to test the software to decide if it is worth the price. Instead of offering the 30-day free trial period, you can decide to apply the freemium model to your sales strategy. In this case, the users have unlimited time access to the basic version of the product, but to use advanced functions they have to pay an extra fee. 

Gain reviews

Many clients decide to buy the product after reading the reviews. If you just started the sales, you can ask your first clients or independent tester to share an opinion about your product. Share the reviews on your website and on social media to make sure that potential clients could find out, why it is worth buying your software. 

Remember about the customer service

Your potential clients, as well as the users, who already have your products, may need your professional help. Efficiently functioning customer service can dissolve their doubts, and also build positive emotions and trust in your brand. Contemporary users are accustomed to the fast solving of problems, this is why they can expect that you will offer them 24/7 customer support – either via helpline or via chat.

You can decide and install a chatbot on your website alongside the FAQ section with the most commonly asked questions. Do not forget to provide your e-mail address to your clients – they can offer invaluable insight into the functioning of your software which can help you to improve your product. 

8 Tips to Help you Sell Your Software

1. Choose Your Niche

Before we get to the how of selling software online, we first need to figure out the who. And that means finding your niche.

Choosing a niche is vital because, let’s face it – there’s a lot of software out there. It’s not enough to simply sell “software” as a whole – you need to specialize in a specific type, or set, of software if you hope to make an impact.

So how can you choose a niche for your software-selling business? Start by:

  • Identifying your target market: who’s your software designed for – and who will benefit most from using it? Whether it’s businesses or individuals, or a specific demographic or industry, knowing your audience is a crucial first step.
  • Research your competition: what similar software is already on the market? And how can you tailor your approach to fill the gaps left by your competitors?
  • Get a feel for the market: jump on Google Trends, or check out the latest industry reports, to understand how voracious the demand for your software is.
  • Test your niche: once you’ve understood your audience, competitors, and industry, test them. Run a small-scale trial of your software with your chosen niche, and get a feel for how it performs – before going to market!

2. Pick a Platform

As we mentioned earlier, you won’t need a physical, bricks-and-mortar store to sell your software through. But you will require some way for your potential customers to find your brand, learn about your software, and – ideally – make a purchase.

That means you need a platform to sell through.

For this, we recommend creating an online store through an ecommerce website builder. They’re simple to use, and you can build – then start selling your software through – them in hours.

With a 4.7/5 overall rating, Wix is our highest-rated website builder, and is ideal for smaller online stores. With 4.6/5, Shopify – most suitable for larger businesses – is a close second, while Squarespace scores 4.5/5 – and offers the best bang for your buck.

3. Offer a Free Trial

If a picture’s worth a thousand words, well… a free trial is worth a thousand pictures! What we mean here is that it’s hard to convey what your software does – its ins, its outs, its details and finer points – through words and images alone.

To do justice to your software – and allow your potential customers to understand what it does, and the role it could play in their lives – you’ll need to let them test it out.

So offer a free trial, and allow customers to try before they buy. Early on, you’ll want to keep the duration of this trial shorter (say, seven days). But, as your customer base widens and you become less reliant on new sign-ups, you can extend your free trial offer out to 14, or even 30, days.

4. Include How-To Videos

As we mentioned in tip 3, software isn’t the easiest thing to explain in words or images. But what about videos?

How-to videos are a perfect way of showcasing how your software works. You can use a screen recorder to document your software in action as you click, drag, drop, and scroll through it. Or take a more personal approach, and feature you – or even a paid actor – talking your audience through the software’s key features and benefits.

5. Encourage Third-Party Reviews

When it comes to social proof, there’s nothing more powerful than customer reviews – especially when they’re posted on the places where your audience looks to for advice.

We’re talking about third-party review aggregator sites – like TripAdvisor, but for software. The best ones for the software industry are:

  • G2
  • GetApp
  • Capterra
  • SourceForge
  • TrustRadius

To encourage your customers to leave a review, send them an email a month after their initial purchase. Ask them how they’re finding the software, what could be improved, and if they could leave a glowing review on your favorite third-party software review site.

You can even incentivize them to leave a good review by offering them a week or month’s free use of the software, or putting their name in a competition to win a grand prize.

6. Offer a Money-Back Guarantee

When a new customer signs up to use your software, it’s a risk. Fortunately, though, it’s one you can mitigate – by offering a money-back guarantee. By promising your customer their initial outlay back if they aren’t satisfied with your software within a set amount of time (usually 30 days), you remove a key blocker to them trying your software out.

And, let’s face it – once you start knocking their socks off with the quality of your software and service, why would they ever want their money back?

7. Provide 24/7 Support

To say that customer support is merely “important” is an understatement. In the software world, it’s everything – especially if you’re a new company trying to make a statement in an already cluttered market.

Customers expect high-quality online customer service. And now, more than ever, they expect it around the clock.

From a resourcing and logistical point of view, this can be tricky for you – particularly if you’re just starting out, and don’t have the money or the manpower to make it happen. So one solution is to add a chatbot to your site. These conversational commerce tools rely on algorithms to understand and solve your customers’ queries.

They’re similar to live chat tools, but aren’t operated by – and don’t require – a real human being running them. Meaning they’re a super cost-effective way of providing 24/7 support to your customers in the early stages of software selling!

8. Market Your Software

You’ve conceived, created, and tested your software. Now, the final piece of the puzzle? Marketing it!

Offering a free trial and a money-back guarantee are powerful ways of marketing software – as are how-to videos and encouraging third-party reviews. But it’s a wide world out there – and there are plenty of marketing channels you can tap into:

  • Content marketing: writing blog articles, and optimizing your website’s copy and images for search engines, will help you be discovered by more of the right people. And can go a long way towards relating to your potential customers, while educating them around your software’s features and benefits
  • PPC (pay-per-click) marketing: unlike content marketing, PPC costs money; also unlike content marketing, PPC can offer instant results. By paying to place ads for your software at the top of the Google’s pages for relevant enquiries, you can drive traffic straight to your site – and even hijack terms your rivals are targeting, to steal their customers!
  • Email marketing: it may take a little while to build up a database of customers, but a strong email marketing strategy ticks a lot of boxes. It’ll help encourage brand loyalty, keep you top of mind with your customer base, and even target customers who’ve shown an interest in your software – with tailored deals and discounts.
Understanding Copyright and Licensing

Copyright safeguards the expression of ideas, facts, systems, and operational procedures; it does not itself protect these things. Though concepts can be sketched or written out, the actual idea is not protected by a copyright. Rather, it safeguards permanent, material forms of expression that are replicable, such as the completed creative or literary piece.

Because computer programs were not considered fixed, tangible objects until 1974, they were not historically covered by copyright. But in 1983, the Copyright Act gave computer programs the same copyright protection as literary works, expanding the scope of traditional copyright law to cover machine-readable software. There are some unique problems with software copyright, even though many of the same laws and regulations are relevant.

What is a software license?

A software license is a document that provides legally binding guidelines for the use and distribution of software.

Software licenses typically provide end users with the right to one or more copies of the software without violating copyrights. The license also defines the responsibilities of the parties entering into the license agreement and may impose restrictions on how the software can be used.

Software licensing terms and conditions usually include fair use of the software, the limitations of liability, warranties and disclaimers. They also specify protections if the software or its use infringes on the intellectual property rights of others. Software licenses typically are proprietary, free or Open Source. The distinguishing feature is the terms under which users may redistribute or copy the software for future development or use.

A software license is a document that states the rights of the developer and user of a piece of software. It defines how the software can be used and how it will be paid for. The following are some examples of specifications a license might include:

  • how many times the software can be downloaded;
  • what the software will cost; and
  • what level of access users will have to the source code.

Licenses typically are expressed as an end-user license agreement or an enterprise license agreement. The license is a contract between the user or user organization and the developer. It defines the terms of the license. A user must agree to the terms of the license when acquiring the software.

Software also comes with a license key or product key. The key is used to identify and verify the specific version of the software. It is also used to activate the software on a specific computer or device.

A software license establishes the rights of all parties involved with the software: the author, the provider and the end users. It defines the relationship between the software company and users and explains how they are protected.

How license agreements protect developers

  • They protect developers’ intellectual property and trade secrets based on copyright laws.
  • They limit what other parties can do with the covered software code.
  • They limit the liability of the vendor.

How license agreements protect users

  • They define what users can do with software code they did not write.
  • They establish how users stay in compliance with software licenses, protect themselves from infringement claims and limit their legal liability.
  • They help users maintain a positive relationship with software developers and vendors.
  • They prevent overspending on licenses by establishing clear parameters of how many licenses an organization needs.

Implementing Security Measures

You cannot include security into your software development process after the fact. It is an important factor that influences all phases, from deployment to planning. We’ll look at some popular best practices and technologies that you can use to integrate security measures throughout the development process.

Define security requirements

Before you start coding, you need to define what security goals and standards you want to achieve with your software. This involves identifying the potential threats, risks, and vulnerabilities that your software may face, as well as the legal and regulatory obligations that you need to comply with. You can use frameworks such as STRIDE, OWASP, or NIST to guide you in this process. You should also document your security requirements and communicate them clearly to your team and stakeholders.

Design with security in mind

Once you have your security requirements, you need to design your software architecture and components with security in mind. This means applying the principles of secure design, such as least privilege, defense in depth, fail-safe defaults, and separation of concerns. You should also avoid common design flaws, such as hard-coding sensitive data, using insecure protocols, or trusting user input. You can use tools such as threat modeling, code analysis, or security patterns to help you design your software securely.

Implement security controls

When you are ready to implement your software, you need to ensure that you use secure coding practices and follow the coding standards and guidelines that you have established. You should also implement security controls, such as encryption, authentication, authorization, logging, and error handling, to protect your software from attacks and breaches. You can use tools such as code review, unit testing, or static analysis to check your code quality and security.

Test for security

After you have implemented your software, you need to test it for security. This means verifying that your software meets your security requirements and does not have any vulnerabilities or bugs that could compromise its functionality or integrity. You should use a variety of testing methods, such as functional testing, penetration testing, or vulnerability scanning, to cover different aspects of your software security. You should also use tools such as automated testing, security testing frameworks, or vulnerability assessment tools to help you test your software effectively.

Deploy securely

When you are ready to deploy your software, you need to ensure that you do it securely. This means configuring your software and its environment properly, using secure protocols and channels, and applying the latest patches and updates. You should also monitor your software performance and behavior, and respond to any incidents or issues that may arise. You can use tools such as configuration management, deployment automation, or security monitoring to help you deploy your software securely.

Maintain security

Finally, you need to maintain your software security throughout its lifecycle. This means updating your software regularly, fixing any vulnerabilities or bugs that may emerge, and adapting to any changes or new threats that may affect your software. You should also review your security requirements and design periodically, and make any improvements or enhancements that may be needed. You can use tools such as patch management, security audit, or continuous integration and delivery to help you maintain your software security.

Marketing and Promotions

When it comes to selling software, apps, and other digital products, product marketing comprises all the marketing efforts, initiatives, tasks, and strategies it takes to bring the product to market successfully. 

Under the general umbrella of digital product marketing, you might engage in activities such as:

  • Market research
  • Focus groups
  • Content marketing 
  • Influencer marketing
  • Social media marketing 
  • Sales enablement 

All of these efforts aim to get the word out quickly, increase a software product’s reputation and cachet, and convert interested consumers into paying customers. In that way, marketing software products is not entirely different from marketing any other kind of product—a toaster, a sports car, a pair of rain boots. 

As the phrase goes, measure twice, cut once. This applies to many of the preliminary procedures involved in creating your software’s product marketing plan. Your plan will be more accurate and logical if you take the time to investigate the market, your industry, competitors, and potential clients.

Read Also: What Skills Make a Good Software Engineer?

If you’re launching a new software product, follow these recommendations.

1. Know your product and where it fits in the market

Your app is incredible—to you, this is an obvious fact. But can you convince an investor that it’s going to be wildly profitable? Even the smartest ideas don’t always translate into big sales.

Typically, marketers conduct exercises such as market research, focus groups, case studies, and expert reviews to answer relevant questions such as:

  1. What problem does this product solve for the customer?
  2. How is this product better than competitor products?
  3. Who is the target audience?

As you’re conducting all this research, you’ll need a system for recording the data you collect. There are plenty of ways you can record information, from a pad of paper to the Voice Memo app on your smartphone. Ideally, use a tool that enables you to write down all kinds of findings, categorize them, refer back to them as you go, and share them with other people on your marketing team.

2. Know your competitors

You have this idea for a rideshare app that will connect riders with private drivers around the city. Or a similar idea, but worldwide lodging — travelers can find homes to “borrow” wherever they go. Both excellent ideas! Except… well… they’ve been done.

That’s not to say that you can’t be the next Uber or Airbnb. Just because an app idea already exists in the market doesn’t mean your upstart can’t beat it. But to win against an established incumbent, you have to really understand the existing landscape. Your research should answer questions such as:

  1. Who are this product’s main competitors? (Note: in some cases, your competition isn’t a similar product at all—an events company might say their primary competitor is a TV streaming service.)
  2. What does this product do that the competition cannot? 
  3. Where is it weaker than competitor products? 
  4. How are competitors marketing their version of the app, and to whom?

A SWOT analysis is an effective exercise here. SWOT stands for “strengths, weaknesses, opportunities, and threats.” This product marketing exercise can help you understand exactly how your software product stacks up against the competition.

3. Know your customers

Along with gaining a deep understanding of the competition, you need an even deeper understanding of your potential audience. In your research, focus on developing customer personas, key messaging, and value propositions. You may find that you have more than one ideal persona to market to, which will entail multiple versions of value propositions and messaging. Use a tool that allows you to organize everything.

Hint: A relational database like Airtable is fantastic for this sort of research because you can create individual records for personas, messaging, value propositions, and more, then apply those records to different bases and projects within your product marketing planning.

4. Develop product pricing and initial offers

Software-as-a-service, or SaaS, products are often sold under a subscription model, where the buyer agrees to pay a certain annual, monthly, or per-use fee. Another popular model for SaaS products is the “freemium” model, where the product is free, but available for a paid upgrade that unlocks crucial desirable features. The hope is that a low barrier to entry will encourage adoption. After developing a certain degree of trust with the brand, and dependence on its utility, customers will opt in to a paid version of the software. 

Companies often adjust and evolve their pricing models over time, but your team should be aligned on a preliminary model before you launch a product marketing strategy. Your pricing decisions should also include any initial promotional offers, discounts, or trials.

5. Develop your product marketing strategy

Initially, developing a product marketing strategy will be the heaviest lift of this entire process. You’ll need to think about:

  • Which channels to use for your marketing, including social media, email campaigns, and paid advertising — best practice being to use as many as your budget and resources allow.
  • Who will be involved in your product marketing efforts, including outside vendors or freelancers that will require insight into your marketing plan and access to information.
  • How you’ll target customers at every stage of their buying process, from those who’ve never heard of your digital product to those who need just one last nudge before opting in.

As you formulate and enact your product marketing strategy, you’ll need to put processes in place to ensure that everyone involved can collaborate and communicate fluidly. Product marketing plans typically involve coordination with various departments, vendors, and agencies to manage initiatives such as  website design and launch, paid and traditional marketing efforts, influencer marketing, live and virtual events, and more.

6. Develop your content marketing materials

Once you’ve created a product marketing strategy, it’s time to start doing the actual marketing. For most product owners, content marketing is the first push.

Content marketing is the strategic creation and sharing of digital materials such as blog posts, email campaigns, social media posts, ebooks, and more. It involves not just written content but photos, videos, infographics, and memes. The purpose of content marketing is to educate your audience about your digital product without coming across as a “hard sell.”

Start with a template to keep all your content straight.

7. Define realistic metrics and KPIs for success 

The only way to know if your product marketing efforts are successful is to measure them. But “successfully marketing this product” is not a measurable goal. To assess your success, you need to define what “great job” means—product sales? Subscriptions? Social media followers? Press mentions? All of the above? How many?

One way marketers track their progress and success is with objectives and key results, or OKRs. With this system, you lay out objectives that you want to achieve, then map them to key results. In the example below, taken from an Airtable template, an objective might be “Build company recruiting brand,” but a specific key result looks like: “Sponsor 3 recruiting events” or “Publish 2 blog posts articulating company hiring philosophy.” One objective might have several key results attached to it. 

Implementing SEO Strategies

There are various search engine optimization strategies that you can try to improve your rankings. We have put up a list of techniques to assist you at any stage of your SEO makeover since our firm wants to see the greatest outcomes for you and your organization.

Competitor Research and Analysis

In order to help get your website where it needs to be, evaluating what your competitors’ websites and marketing efforts look like is crucial. With that in mind, we recommend that your business compare and contrast key metrics on their sites and yours to see what can be further improved.

Pro-tip: While you may know of some of your competitors already, do a manual search for the terms you want to rank for and see what other businesses rank above you to get a feel of who Google deems you in close comparison too.

Strategic Keyword Planning

By working to see which terms are most important to your business, and the areas you want to get more business from, we can compile a list of keywords that we will track as we work on your content and strategize places on your website that could use a boost in keywords.

What type of software do you sell? What industries typically purchase your product? And in terms of developing a long-term strategy, what are other ways prospective customers describe your product beyond just its main name or description? Drilling deeper into keyword usage like this will help us craft a content plan that will benefit your site for years to come.

Four Types of SEO You Should Know

There are various subsets of SEO that you should be familiar with for your software business. Once you are familiar with these different categories, you can start creating your own SEO strategy based on the goals of your organization.

The four different types of SEO include the following:

  1. Technical – Something many do not realize is that your website’s technical structure could be interfering with your site’s potential. Page load time, schema code, and even improper Google Analytics tracking can all be affecting your efforts.
  2. On-page – As you might guess, on-page SEO involves aspects implemented on your site’s pages to help your rankings. With adding keywords, optimizing page copy, incorporating metadata, and more, there are many established on-page tactics for SEO.
  3. Off-page – The opposite of on-page SEO, all of these tactics are enacted off-site in order to help your presence. Building backlinks, creating citations, and other aspects fall under this umbrella.
  4. Local – The best fit for local businesses or franchises, local SEO involves a mix of traditional SEO tactics alongside specialized approaches such as local link building, spam submissions, and more.

The four different types of SEO can all be applied to your software company’s digital marketing efforts and foster successful results.

Customer Feedback and Iterative Improvement

The data or information that customers submit regarding their experiences using a service or product is known as customer feedback. It lets development teams know where they may make improvements and displays their level of satisfaction with a product.

You can learn where you or your product falls short by reading a negative review or hearing from a satisfied consumer. That is also your cue to resolve the matter and make a greater, more impactful comeback. In order to stay ahead of the competition, organizations must constantly overcome problems. Your software product will undoubtedly improve as a result of customer feedback.

A sometimes overlooked yet incredibly insightful key performance indicator is customer feedback. It guarantees that your product will meet the needs of the intended users both now and in the future.

You receive a thorough study of your goods and services, along with a list of your advantages and disadvantages, with this feedback. Product managers can gain insight into how well a product is performing and how it might be improved by doing what is essentially a free SWOT analysis.

You start paying attention to the little things when you start listening to your customers. You also avoid wasting important time and funds that would have been used to create subpar products for the end user.

How to Collect Customer Feedback

You need to have a clear intention for collecting customer feedback. Why are you seeking it? What specific issue in your software product are you looking to target? This will help you decide which customer feedback best fits your goals and expectations and make the process effective.

But how can you collect customer feedback? Here are six effective methods you can try:

1. Customer Feedback Surveys

Customer feedback surveys will enable you to ask your customers as many questions as you want about the software product and what they expect.

Here are some questions that you can include in your feedback survey:

  • Did the product meet your expectations?
  • Which product features did you find the most useful?
  • How likely are you to recommend the product to others?
  • Did you find the software easy to navigate?
  • Was the user interface easy to use?
  • What important features does the product miss?

You can design surveys with rating-based questions. They’ll be quick to analyze and gain insights into how you can improve your software product and its features.

2. Email and Customer Contact Forms

Email is the way to go if you’re looking to gather candid customer feedback. You can use it to inform your customers that they can anticipate your response.

Aside from that, email ensures no helpful insight slips through the cracks. However, to get this benefit, you should organize your email feedback to ensure all data is collected. Tools like Trello can be handy here because they help you create “boards” that your whole team can access.

Tools like Qualaroo make it easier to get real-time feedback. That means you get feedback from the user while the customer is using the software.

3. User Tests

User testing helps you identify whether or not your customers can use your product. User testing helps to avoid software failures, attacks, and glitches and provides quality assurance.

Plus, you can use user testing to improve your design details, add new features, or detect an issue early on — and prepare the software product ready for launch.

4. Customer Interviews

Customer interviews provide you with qualitative data that helps you understand your customer’s experience. Here are some tips to get the most out of these interviews:

  • Open-ended Dialogue – Open-ended questions get the job done when personally interacting with someone. These questions will allow your customers to dig into detail about their experience with your software products.
  • Ask Specific and Nuanced Questions – While open-ended dialogue is a good way to start, you must get more detailed as the dialogue evolves. Ask questions about minute aspects of your product and include follow-up questions.
  • Active Listening – Active listening is listening to another person to improve mutual understanding. It goes beyond simply hearing the words. It helps you understand the meaning and intent behind every word.

5. Tracking On-site User Activity

User activity tracking (UAT) helps you to track website visitors and their activity, including what they’re clicking on, where they’re spending most of the time, and which part they scroll past.

Google Analytics is the perfect tool for this. However, if you want a user behavior analysis along with your user activity data, Cux.io can help you out. All you need to do is connect Cux.io with your website by implementing the CUX code in the page code, and you’re good to go.

Click on the “Visits” section to view recordings of user activities or open “Heatmaps” to see user behavior.

For instance, you can view the number of people visiting each blog article on your website. If the average time of one of the articles is 0:11 with a particularly low bounce rate, you’ll know there is something you need to work on.

6. Website Feedback Widgets

If your customer wants to report a bug in your product, use website feedback widgets to get opinions from your users on product offerings, ease of navigation, product management, or purchase experience.

Tools like Marker.io allow your customers to capture what they see, add visual comments, and send you that feedback in just a couple of clicks.

Software development is changing at a rapid pace because to emerging technologies like AI and machine learning. For example, sentiment analysis powered by AI not only captures what your consumers say, but also interprets and comprehends their emotions. This is revolutionary since it facilitates a more profound connection between you and your users.

In addition, feedback gathering is already being impacted by technologies like biometric feedback, NLP, augmented reality, and predictive analytics.

For example, predictive analytics forecasts feedback trends using machine learning algorithms. It implies that based on past data, it will predict the kinds of responses a software product might anticipate.

Iterative Development Process

A continuous cycle of planning, analysis, implementation, and evaluation is a feature of the iterative process. Every cycle generates a development segment that serves as the foundation for the following iterative improvement cycle.

You’ll begin by outlining the general requirements and doing preliminary planning. Put your original development effort into practice and then, via trial and error, refine it. This work segment constitutes the following portion of the project once the first cycle is finished. Ideally, every cycle should enhance the final result.

There is no set speed for development; instead, how quickly you complete iterations depends on your resources and the needs of the project.

Step One: Planning and Requirements: In this stage, map out the initial requirements, gather the related documents, and create a plan and timeline for the first iterative cycle.

Step Two: Analysis and Design: Finalize the business needs, database models, and technical requirements based on the plan. Create a working architecture, schematic, or algorithm that satisfies your requirements.

Step Three: Implementation: Develop the functionality and design required to meet the specifications.

Step Four: Testing: Identify and locate what’s not working or performing to expectations. Stakeholders, users, and product testers weigh in with their experience.

Step Five: Evaluation and Review: Compare this iteration with the requirements and expectations.

It’s time to tackle the following cycle when you’ve finished these tasks. The product iteratively goes back to step one in order to improve upon what’s working. List the lessons you took away from the last iteration. Iterative development, often referred to as circular or evolutionary development, is predicated on improving the first version over time, particularly as requirements are gathered and added. It lets you stay adaptable when you find new requirements or unforeseen business problems.

Many software and web applications rely on the iterative development process because it gives developers more flexibility. Typically, the system development life cycle (SDLC) uses iterative development alongside incremental development. As the system is developed, SDLC becomes increasingly complex.

This approach offers several benefits. It allows project managers to divide the overall project into smaller chunks that build upon one another, and start with the issues or components that are most critical to the project. It also allows the development team to focus on one part of the project at a time, shielding them from business issues that could divert or distract them. And stakeholders can see concrete progress through the lifecycle of the software application or system.

In the iterative model, development starts with a small set of requirements for a small section of the project, rather than a complete list for the entire project. The team designs, develops, tests, and refines the code in repeated cycles. They can add more features in subsequent cycles until the complete software application is ready to go to market.

Step One: Requirements. Because you are working on one section — or iteration — of the product, you need to identify the software or hardware requirements for this section. Be clear about who is going to use the system and how will they use it. Identify the objective or task of the product you’re developing, especially if you are working from a project control list. Define what qualifies as a successful outcome for this new section of software.

Step Two: Analysis. Review the requirements to identify and resolve any incomplete, ambiguous, or contradictory expectations. Know what data you should include to produce the software and what data the software will output.

Step Three: Design. Use the final requirement specifications to design the software. Construct the schematics that describe the software behavior, business process, interface layout, and functionality.

Step Four: Coding. Using the software design documents, produce the code that creates the output you identified in the requirements and analysis.

Once you complete the first section, seek user feedback to identify any bugs, glitches, or deficiencies. Each cycle (or iteration) relies on feedback and, in some ways, failure — learning from your mistakes. This heuristic planning, or trial-and-error learning, lets you tweak the results until you get the performance you want. Then you can move to the next iteration to add features and functions. Follow this process until the software, application, or system is completed.

The key to success in iterative software development is to be rigorous in validating the requirements and testing. As you develop new iterations, conduct a systematic review to ensure the new versions are compatible with previous iterations. Be prepared for any backward engineering to integrate new iterations with previous versions.


A fulfilling career in software sales is possible for aspirational individuals. This is a flexible industry that specializes in selling numerous kinds of software to businesses of all kinds. Gaining more knowledge about software sales may help you become a more effective salesperson, surpass your goals, and offer customers greater value.

Consider the following tips to increase software sales:

  • Use customer feedback to improve the product. Constantly asking customers for feedback provides a major opportunity to improve a product. Use surveys, interviews and other feedback mechanisms to get feedback on what’s working and what’s not and use it to make changes.
  • Test different marketing strategies. Test different strategies to see what works for the company. Try different tactics, such as content and social media marketing and paid advertising.
  • Analyse your data. A business can improve on what it measures. Use data analytics to track how marketing and product strategies are performing to identify areas that require improvement and make changes accordingly.
  • Develop the product. An excellent product isn’t static but constantly evolves to meet customers’ needs. Use customer feedback to guide the product’s evolution.
  • Keep the pricing in check. Continually test pricing to ensure a business gets the maximum out of a product. If it generates low revenue, consider adjusting the pricing.

About Author


MegaIncomeStream is a global resource for Business Owners, Marketers, Bloggers, Investors, Personal Finance Experts, Entrepreneurs, Financial and Tax Pundits, available online. egaIncomeStream has attracted millions of visits since 2012 when it started publishing its resources online through their seasoned editorial team. The Megaincomestream is arguably a potential Pulitzer Prize-winning source of breaking news, videos, features, and information, as well as a highly engaged global community for updates and niche conversation. The platform has diverse visitors, ranging from, bloggers, webmasters, students and internet marketers to web designers, entrepreneur and search engine experts.