Etsy is an eCommerce marketplace that allows you to register for an online kiosk and share the same space with other sellers. Similar to other top marketplaces like Amazon and eBay, Etsy helps you display your products to a large number of online buyers globally.
Market research is of great importance for any merchant before deciding to run an online business. By doing this way, store owners can predict the products that meet the high demand of Internet shoppers and thus ensure the success of their stores. Of course, product research is just that much important.
If you are finding Etsy shop ideas on what to sell on Etsy, or, you are wondering if Etsy is an ideal place to sell your products, this article will provide some insight into the topic!
- Why Should You Sell on Etsy?
- What Sells the Most on Etsy 2022?
- What Sells Fast on Etsy?
- Who is the #1 Seller on Etsy?
- What is the Most Sold Item in the World?
- Is it Worth Selling on Etsy 2023?
- Which Crafts Make the Most Money?
- What is Popular Right Now on Etsy?
- How Much Does the Average Etsy Seller Make?
- Are There Etsy Millionaires?
- How Often Should I Post on Etsy?
- What Are the 3 Most Sold Products?
Why Should You Sell on Etsy?
due to its scale, Etsy is preferable for small businesses. In fact, many merchants choose to use Etsy as one of their selling channels for a multichannel selling store by integrating Etsy with Shopify, WooCommerce, Amazon, and other eCommerce platforms…
Read Also: Trusted Online Money Making Sites
If you’re new to Etsy, you need to know how to start selling on Etsy and Etsy starting cost when create your new Etsy store. Once owning an Etsy seller account, you will surely benefit in many ways.
- Firstly, as being a popular name since 2005, Etsy has been home to 65,575 currently live websites. Etsy’s annual income surged in 2020 with 1.7 billion USD, which is 20 times bigger than 2019’s annual revenue.
- You are capable of setting up an Etsy store at a low cost. Besides hosting, domain, transaction, and offsite ads fees, you don’t need to pay additional monthly expenses.
- Etsy has a powerful SEO tool that easily helps promote your products. It compares among product listings and then chooses the best option to pop up on the first page when the visitor searches for a query.
- Plus, it is easy to use thanks to the simple process of uploading items. Last but not least, Etsy can empower your business with numerous features and toolkits that make store management more effective.
It doesn’t matter if you’re getting started or currently running a business, selling on this marketplace is easy thanks to contemporary eCommerce integration technology such as integrating Etsy with Magento 2, or Shopify Etsy Integration.
What Sells the Most on Etsy 2022?
With the aim of appreciating the human imagination, Etsy defines itself as a global art fair. This is an online market where people can connect to make, sell and buy unique, creative items. So it doesn’t surprise that 88% of buyers said that Etsy has items that you can’t find anywhere else.
As a result, buyers can easily search for Handmade creations, Vintage Items, and Craft Supplies. Especially, you need to make sure that the vintage goods you offer must be at least 20 years old.
1. Sticker
The first trending product on Etsy is stickers. Some of you may be surprised because this small item appears on this list. You can use stickers to decorate notebooks, postcards, greeting cards, and so on. Or you can use custom stickers when hosting events for businesses, clubs, schools, and more. Therefore, this product has a vast market.
Precisely because they are cheap to make, they are easy to create and store. This affordable business idea is very popular. Nowadays making stickers is very easy and simple. You can always make them at home or find some professional sticker makers like customsticker.com. They will help you create your own stickers better and faster.
2. Notebook and journal
The next trending category on Etsy on the Top Best Selling Items on Etsy list is notebooks and journals. The reason lies in the fact that writing has been an interest of many people. In addition, a journal would be a good choice for those who want to jot down personal experiences during their travel.
3. Jewelry
Jewelry can be rings, earrings, necklaces, bracelets, charms, and so on. This is always the hottest item on every platform as being a must-have accessory for both men and women.
According to a report from Etsy, jewelry ranked 2nd in the list of Etsy top selling items in terms of gross merchandise sales (GMS) on this platform in 2020. As a result, jewelry is a potential niche you can try when selling on Etsy.
4. Home decor
During the pandemic period, there exists an increasing trend where people have to work from home. Therefore, they tend to create themselves a multifunctional house. Besides, there is an increasing number of shopaholics who are willing to pay much attention to decorating their houses and rooms.
As a result, the demand for home decor products is likely to rise. In 2020, homewares and home furnishings ranked 1st among the top six categories based on GMS. You can consider selling wallpaper, furniture, paintings, etc.
The art of miniature has been on an upward trend for years. It lures people into putting dedicated effort into making tiny things. Until now, the miniature community is still expanding at a rapid pace.
![Miniatures - What Sells the Most on Etsy 2022](https://i0.wp.com/web.archive.org/web/20221123044335im_/https://litextension.com/blog/wp-content/uploads/2020/11/miniatures.jpg?w=640&ssl=1)
5. Digital designs/Graphic design
Selling digital items is a rising star for an enormous number of sellers on Etsy. Graphic design can be defined as store template, desktop wallpaper/organizer, bullet journal and planner template, print-on-demand, mobile icons, and more.
Except for store templates, other digital items are quite affordable. Most of them are even under $10 and the customers can purchase them without waiting for the products to be delivered.
![Digital items - What Sells the Most on Etsy 2022](https://i0.wp.com/web.archive.org/web/20221123044335im_/https://litextension.com/blog/wp-content/uploads/2021/01/Digital-items-on-Etsy.png?w=640&ssl=1)
6. Posters
If graphic designs and digital items mentioned above allow customers to download and use the files instantly, posters will be printed before being delivered. This is one of the best selling items on Etsy as people are having a great demand on decorating their room or working space with inspirational pictures.
7. Toys & baby items
As one of the largest marketplaces for handmade products, Etsy paves the way for handicrafters to sell toys and baby items made from wood, wool, fabric,… These materials are eco-friendly, thus, a lot of moms and dads choose them for the safety of the children. Some stores even reach more than 2000 sales with just one product belonging to this category.
8. Vintage items
Besides handmade products, Etsy is also an ideal place for those who sell second-hand or vintage items. The reason lies in the fact that retro is a favorable style that many people are fond of. Vintage items here usually have classic patterns or are made from copper-like materials.
9. Organic cosmetics
Nowadays, more and more people are pursuing a healthy, environmentally-friendly lifestyle. They are likely to buy cosmetics with natural ingredients since they are safe for sensitive skin types.
One thing you must keep in mind is that organic cosmetics production requires strict checking. Another way to monetize your online business from hand-made beauty products is by finding a reliable supplier. Then you can label them under your store name.
10. Sewing and Crochet Pattern
Hand-made items with sewing and crochet patterns are widely preferable all around the world. You can take a look at hundreds of video tutorials on Youtube and other platforms to make sweaters, dresses, or teddies and sell them on your Etsy shop.
What Sells Fast on Etsy?
Etsy has about 100 million items for sale for consumers to choose from. Which of these are the fastest-selling items?
1. Accessories
Masks were the must-have accessory of 2021, but it’s time to take a peek at the bigger selection of accessories. Choose from hats and purses, hair barrettes and bows, ties and personalized cufflinks for every occasion and every outfit – and more. After 2021, people are ready to spoil themselves.
2. Art and Collectibles
A search for “art” on Etsy returns more than 20 million items to browse, meaning there really is no limit to what you can find. From original paintings to prints of classics, from custom neon to clip art for kids’ projects, Etsy has it.
Collectibles also are popular on Etsy, including memorabilia, figurines, old advertisements, and stamps and coins. It isn’t everywhere you can shop for original movie posters and Precious Moments figurines at the same time.
3. Craft Supplies
It isn’t just the finished product that winds up on Etsy. Craft supplies are some of the best-selling items on the site and include yarn along with patterns for knitting and crocheting. Jewelry makers will find kits, beads, charms, hooks, claws and other necessary tools. Etsy sellers also offer clothing patterns, embroidery kits and supplies for about any project.
4. Digital Artwork and Printable Items
This is just what the category title implies – items that are sold digitally for the buyer to download and print. Artists can sell their works this way for use as wall art or even greeting cards; it all depends on how large the image will print. Other printable items include planner pages and stationary, and the buyer controls how many copies to make. The best part? No shipping costs for the buyer and no trips to the post office for the seller.
5. Home Goods
If you’re redecorating and no longer want your art deco wall art or your sunburst mirror, chances are someone will. Etsy is a landing spot for new, used and handmade furniture, as well as dishware and other kitchen items, custom wreaths for the front door, indoor and outdoor décor, and things to help make a garden grow.
Sellers who can provide a personalized touch, such as adding a family name to a wall hanging or doormat, have an audience that wants to update their home or buy a gift for a wedding or other occasion.
6. Jewelry
Shoppers turn to Etsy for new and used jewelry, from diamond engagement rings to wedding bands to one-of-a-kind pieces, whether quirky, glamorous or for everyday wear. There’s jewelry for every neck, finger, wrist and toe. Etsy jewelry shops are among the most successful on the site.
7. Stickers
Remember going to the doctor as a kid and the excitement of getting to select a sticker on your way out for being good? Stickers are still popular – among a variety of ages – and they’re best sellers on Etsy. Why? Because they aren’t expensive, they don’t take up much space and because they, simply, make people happy.
8. Toys
Lots to choose from here: personalized toys, wood toys, sensory toys, climbing toys, traditional toys and educational toys. And even toys for adults, such as stress-relieving fidget toys. Etsy has a collection of unique fun things for kids of all ages.
9. Vintage Items
What’s old is new again, one person’s trash is another person’s treasure. Whatever adage you choose, vintage items are among the best-selling items on Etsy. That includes apparel and accessories, jewelry, toys and even buttons and butter dishes.
10. Wedding Invitations, Décor and Clothing
There’s nothing more personal than a wedding, from invitations to table favors to place cards and even the bigger-ticket items such as wedding dresses and veils. When it comes to the paper products, such as invitations, many are sold in a downloadable template form, allowing brides and grooms to customize them with their choice of paper or card stock. Graphic artists can sell the same template or change the colors to give the design a whole new look.
Who is the #1 Seller on Etsy?
This list is dominated by the United States sellers, with 67 of worldwide top 100 sellers. United Kingdom is next with 11 sellers, followed by Canada with 5.
Rank | Seller | Category | Location | 30 Day Sales |
---|---|---|---|---|
1 | CaitlynMinimalist | Jewelry | United States | 36,840 |
2 | ModParty | Weddings | United States | 26,999 |
3 | Beadboat1 | Craft Supplies & Tools | United States | 25,145 |
4 | AcornandCrowStudio | Electronics & Accessories | United States | 24,153 |
5 | SeedGeeks | Home & Living | United States | 18,266 |
6 | DesignMyPartyStudio | Paper & Party Supplies | The Netherlands | 17,102 |
7 | HeatherRobertsArt | Craft Supplies & Tools | United States | 16,770 |
8 | AWildBloomPrintables | Weddings | United States | 16,319 |
9 | DOMEDBAZAAR | Craft Supplies & Tools | China | 16,140 |
10 | SouthernSeedExchange | Home & Living | United States | 14,918 |
11 | SilverRainSilver | Jewelry | United Kingdom | 14,777 |
12 | TwistStationery | Paper & Party Supplies | United Kingdom | 14,593 |
13 | PixelPerfectionParty | Paper & Party Supplies | United Kingdom | 14,319 |
14 | CandieCooper | Craft Supplies & Tools | United States | 14,252 |
15 | AfterLunaStudio | Paper & Party Supplies | United States | 13,893 |
16 | SHEMISLI | Jewelry | Canada | 13,282 |
17 | SilverPost | Home & Living | United States | 12,607 |
18 | PaddingPaws | Paper & Party Supplies | United Kingdom | 12,511 |
19 | HappyKawaiiSupplies | Craft Supplies & Tools | United States | 12,486 |
20 | UnmeasuredEvent | Weddings | United States | 12,411 |
What is the Most Sold Item in the World?
While there are hundreds of trending eCommerce products at any given time, some product categories have seen a major uptick in sales. Here is a list of the 10 items that are seeing incredible eCommerce growth as of late.
Here are those items:
1. Subscription food products
Shoppers love convenience, and the Internet has only increased the amount of convenience people expect for a personalized buying experience. Subscription food products like produce subscription boxes are one example of goods on demand that customers have supported in droves.
Today’s market offers just about every imaginable food or drink in subscription form. Protein bars, snacks, energy drinks, cookies, and even water are all popular products for a subscription box business. The subscription box industry has been growing by more than 100% year-over-year (YoY) and is now a billion dollar industry. If you have a great eCommerce marketing strategy, there’s no reason you can’t launch your own box!
Coffee is one of the best products to create a subscription box service with. Spend some time reading how to start a coffee subscription box, and you’ll see how little capital is needed to begin. Some of the best coffee roasters have already gotten a head start. You can even offer a coffee subscription gift and get the word out more quickly with relevant coffee marketing ideas.
2. Book storage equipment (bookcases, bookends, bookshelves)
Being at home more often means you have to make use of what’s already there. As a result, many Americans reorganized their bookshelves or created new spaces for them.
Bookshelves, bookcases, and bookends are all selling well and usually have high profit margins. If you add this to your eCommerce or wholesale catalog, make sure to source materials from a reputable supplier. This helps ensure your fill rate will be high and return rate will be low (see RMA meaning). The last thing you want is to be left with deadstock on your hands.
3. Household and car mats
Spending more time indoors means you notice things more easily. One such example is the mats outside of your front door or inside your car. Without regular cleaning and vacuuming, these mats become grimy, cracked, and rotten.
You can make a considerable profit if these products match your type of eCommerce store. Millions of Americans continue buying new cars and homes throughout 2022 as they set their sights on new places to live. Listing durable mats for them to buy is an advantageous move.
4. Mobile electronics accessories
If there’s one thing Americans love, it’s their tablets and smartphones. With such frequent tech usage comes the need for accessories, like covers, screen protectors, earbuds, cleaning cloths, and travel cases.
The global mobile electronics accessories market is expected to reach a staggering $111 billion by 2025, a little over half of which is generated by US consumers. Americans’ love of the latest, greatest tech items combined with a 7% YoY growth rate means this is an excellent niche to be in.
5. CBD products and oils
CBD oil started taking the health and wellness industry by storm over the last couple years. While CBD products and derivatives have been around for decades, they only recently surged in popularity due to increased scientific research on their plant sources.
CBD stands for cannabidiol, which is one of over 100 compounds in the cannabis plant (also called the marijuana plant). Cannabidiol is a non-psychoactive cannabinoid, differentiating it from oft-referenced tetrahydrocannabinol (THC) in the same plant.
Oils, balms, creams, and other consumables are made with CBD for a multitude of benefits. CBD is known to relieve pain, reduce anxiety, support neurological health, and limit feelings of nausea. If you already sell health and wellness goods, add a few CBD products to your eCommerce catalog today.
BlueCart partners with numerous providers in the CBD space as well, including the following:
- QC Infusion Inc
6. Tea and coffee
Online tea sales have exploded in recent years and don’t look to be disappearing. Consumers love both their tea and coffee–not only because they’re caffeinated, but because of the flavor variety.
Tea is a near-perfect eCommerce product. There’s consistent demand, makes for easy eCommerce shipping and eCommerce packaging, and profit margins are consumer-friendly yet adjustable. Tea is expected to grow 5.5% YoY until at least 2025.
Selling coffee online is included on the list of profitable, food-related eCommerce business ideas. Consider creating distinct coffee flavors that are shipped in custom subscription boxes, which encourages buyers to remain loyal.
BlueCart Marketplace simplifies the process of getting your products listed in front of new customers. Dozens of the best coffee roasters and coffee business owners use our marketplace to reach over 92,000 customers:
- Conscious Cup Coffee Roasters
- Chromatic Coffee
- Coma Coffee Roasters
- Amateur Coffee
- Maps Coffee Roasters
- Omni Bev
7. Eco-friendly products
From kitchen wares and cleaning supplies to clothing and even toothbrushes, eco-friendly products are in vogue. Consumers have decided that there’s no reason to shun the products you love if they can be created without negative environmental impact.
Eco-friendly items are incredibly popular among Millennials and Gen Zers, who were raised with the sociocultural attitude that respecting the Earth is desirable. This consumer trend is influencing companies of diverse natures to develop more Earth-friendly goods or risk going out of business.
This eCommerce niche is rising at a breakneck pace–26.7% YoY growth between 2020 and 2025. The industry is about to more than triple in the same period, increasing from $11.2 billion to $36.6 billion in US sales. Look through a wholesale directory or two for eco-friendly goods you can sell.
8. Meal kits and meal replacements
As a result of 2020’s widespread restaurant closures, millions of people were left with homemade meals as their primary way of spicing dinnertime up. This led to a boom in the meal kits industry, with a whopping $130 million more in sales throughout 2020.
The US health and wellness food market is expected to grow by 6% or more YoY through 2024. If you’re passionate about selling food online and want to build an eCommerce venture around it, consider these two hot niches.
9. Bicycle saddles and accessories
Until states began lifting lockdown measures, countless people were left with fewer entertainment options than before. Instead of relying on indoor forms of recreation, Americans turned to the outdoors in droves.
Adding a fresh saddle to a bicycle seat works wonders for your posture and decreases risk of injury, as well. The bicycle saddle niche is growing by more than 2% YoY with seasonal sales spikes in spring and summer.
10. Hair styling tools
Despite the severe shortage of physical events in 2020, hair styling equipment and accessories didn’t take a nosedive. In fact, this beauty products niche saw a 5.5% YoY growth rate that’s projected to continue until 2025.
Consider adding one or more products to your eCommerce site if you already sell beauty-related goods. Between remote interviews, at-home photoshoots, and just plain looking good, hair styling tools have always been a necessity. Remember: there’s never a bad reason to get styled up!
Is it Worth Selling on Etsy 2023?
Selling on Etsy is worth it in 2023 because it’s one of the quickest, cheapest, and easiest ways to get your handmade products online and hooked up with a shopping cart function. It’s also a low-risk option when compared to building a website. You can set up a professional-looking online shop in a matter of hours, list several items for just a few dollars, and not have to deal with domain and hosting fees.
Although you may not immediately reap the benefits of Etsy’s shoppers, your existing customers will immediately have a way to shop and buy from you.
As soon as your Etsy shop is set up and you have a few listings, you can share a link to it on social media or email it to friends and family, asking them to pass your link on to others.
It takes time to learn the ropes on Etsy and a certain amount of skill to get your listings to appear at the top of search results. But it takes much longer to get a new website to appear in the top search results of Google.
Which Crafts Make the Most Money?
Almost anyone can start a craft business but unfortunately, not all craft businesses make money. Let’s start with a list of crafts that tend to make the most money and then dive into why they do. Just because you start selling a product from the following list, does not mean you’ll make money.
1. Jewelry
When working with items such as beads, threads, wire, leather, etc. material costs can be kept fairly low, which helps increase your profits and therefore, make more money.
Getting into high-end silver and gold can increase your costs but most consumers understand the value of 24 karat gold or sterling silver and are willing to pay more for the better quality.
Some jewelry making techniques can drive labor costs up, so it’s important to hone your skills, find processes that speed up production and not spend too much time in a month coming up with new designs that require a learning curve. Not only can costs be kept relatively low when making jewelry, but it’s also in high demand. It exceeds $70 billion in the US alone.
2. Art
Art supplies aren’t cheap and creating a painting isn’t typically a quick process, so if you make and sell original art, you may not be able to make a lot of money unless you build a strong brand and can charge a premium price.
There’s not much of a cap on what (certain) consumers are willing to pay for a piece of art, which allows some artists to charge thousands…sometimes even hundreds of thousands of dollars for a piece of their art.
You can also make an original piece of art and then transfer it to other mediums, so one piece of art can be sold over and over. Prints, digital copies, or art applied to merchandise (e.g. mugs, t-shirts, etc.) can have lower costs and higher profits.
3. Photography
The startup costs may be high for a photography business, but once you have a good quality camera and accessories, it’s simply your time to take the photos, edit, have them printed, and sell them as pieces of art.
If your craft involves developing the film or only being able to sell copies once (e.g. to a bride who hired you for their wedding), costs will be higher as more of your time is involved, and it can be much harder to make a lot of money.
4. Sewing
Many crafts can be made by using sewing skills, and some of those crafts can make money. It’s dependent on the type of material used and how many items are cut out of a meter of fabric. In most cases, you can’t purchase fabric for less than $5/meter so if you can create two or more products from one meter and very few notions, your costs can be low and your profits high.
You also must factor in how many steps are required to sew pieces together. Several pieces means more time cutting, lining up, pinning, sewing, ironing, etc. and will raise labor costs while reducing profits.
5. Bath & Body Products
Making soap may not be as profitable in the beginning and there is a cap on how much a consumer is willing to pay for a bar of soap, a bottle of lotion, or a jar of bath salts. But mastering processes, reducing labor time, and buying ingredients in large quantities at wholesale prices, can reduce the costs.
Most bath & body businesses drive profits through volume, so for a soap-making business to be profitable selling $6 bars of soap, they must sell several bars per month. Craft shows are a great platform for selling high volumes as craft show shoppers are usually very comfortable spending around the five-dollar mark.
Wholesale is another great sales channel for soap makers because one retailer can place an order for several bars of soap each month. Retailers will look for a unique product and great branding.
Products that help us look and smell better are also always in demand. It’s a $445 billion industry
What is Popular Right Now on Etsy?
Home Organization
Because of the pandemic, we are staying home more than ever. Products which help you keep your living space tidy and organized have high demand. Tap into this niche by offering drawer organizer, kitchen labels and handmade shelvings like this:
Natural Body Care Products
Self care will be a running trend in 2023. Allow your potential customer to pamper themselves with body care products like bath salt, massaging oil.
Self Expression Products
Encourage customers to embrace who they are fully. It can be clothing, accessories, stickers, or pins like this:
![What is Popular Right Now on Etsy](https://i0.wp.com/web.archive.org/web/20221123044335im_/https://uploads-ssl.webflow.com/5f6f2b94c163457d845d992c/61d6e11e09b62c1a4b908d74_pride-trans-flag-pin.jpg?w=640&ssl=1)
Cute Baby Gifts
Baby gifts and toys are always in demand. Make sure it’s cute, colourful and kid friendly.
![What is Popular Right Now on Etsy](https://i0.wp.com/web.archive.org/web/20221123044335im_/https://uploads-ssl.webflow.com/5f6f2b94c163457d845d992c/61d6e13dd1ed3f05c0c26401_nesting-doll-for-kids.jpg?w=640&ssl=1)
Specialized Journals
More people started journaling. Instead of a generic themed journal, try selling journals for specific niches like wellness, fitness, affirmation, etc.
![What is Popular Right Now on Etsy](https://i0.wp.com/web.archive.org/web/20221123044335im_/https://uploads-ssl.webflow.com/5f6f2b94c163457d845d992c/61d6e166119716b4f117dc81_mind-note-journal.jpg?w=640&ssl=1)
Personalized Jewelry
One of the ever-green categories on Etsy. Personalized jewelry is perfect for gifts. One thing to consider is to have the packaging gift ready.
![What is Popular Right Now on Etsy](https://i0.wp.com/web.archive.org/web/20221123044335im_/https://uploads-ssl.webflow.com/5f6f2b94c163457d845d992c/61d6e18d2880486bbb80937b_personalised-initial-necklace.jpg?w=640&ssl=1)
Face Mask
Face mask is here to stay. The demand has been very high since the start of the pandemic. Try offering printed masks that are unique and can’t be found in other marketplaces.
![What is Popular Right Now on Etsy](https://i0.wp.com/web.archive.org/web/20221123044335im_/https://uploads-ssl.webflow.com/5f6f2b94c163457d845d992c/61d6e1ab7084bb5d851b2f5a_cat-mask.jpg?w=640&ssl=1)
Sustainable Fashion
Increasing number of Etsy customers care about the environment and the problems with fast fashion. Tackle both of these problems with handmade clothing using sustainable materials like bamboo and linen.
![What is Popular Right Now on Etsy](https://i0.wp.com/web.archive.org/web/20221123044335im_/https://uploads-ssl.webflow.com/5f6f2b94c163457d845d992c/61d6e1c889af173e3de7fa4f_red-bamboo-plaid-top.jpg?w=640&ssl=1)
How Much Does the Average Etsy Seller Make?
The average successful seller on Etsy earns between $43,000 and $46,000 per year which is a fantastic foundation to build on as top earners make over $65,000 per month!
Calculating average sales on Etsy is not an exact science because there are hundreds of highly successful shops and hundreds more who earn less than minimum wage so you have to factor in things like product quality, amount of work put into the business, and things like customer service.
Sales and profits are two very different things, we all know this. So how much you end up taking home will largely depend on your niche and your margins. High-cost luxury items may have higher Etsy profit margins but less overall sales whereas a more affordable product or service may have smaller margins but a larger sales volume.
The average Etsy listing has a profit margin of around 40 percent but if you can scale you could grow that number to around 65 percent.
Are There Etsy Millionaires?
While many of its users sell their wares simply to share their creative works or supplement their incomes, others have turned their Etsy stores into full-time endeavors. In fact, about 26% of sellers run their Etsy shops as full-time businesses, according to Jennie Smith, Etsy’s former seller growth manager.
1. Maeven Vintage: Pay attention to analytics.
Amy Yee launched her Etsy shop, Maeven Vintage, which sells vintage clothing and accessories, in 2012. Within a year, she was able to turn her passion for collecting, repairing, and reselling antique items into her day job. Her ability to quickly make her ecommerce venture not only profitable but also a career was possible because she researched past sales and used Etsy Stats to gain insights into the website’s vintage market and track customer behavior.
Etsy Stats provides sellers with their shop’s analytics, which allows them to look at a variety of data, including key metrics like views and visits, traffic sources, and revenue, among many others. Sellers can also see which terms brought buyers to their shop and can easily see their most- and least-visited listings.
2. Three Bird Nest: Let photography sell your products.
Alicia Shaffer, often referred to as Etsy’s richest seller, made numerous headlines for raking in $70,000 a month in sales. In 2015, her shop, Three Bird Nest, earned nearly $1 million on the platform. She attributes much of her success to how she presents her products, using professional lighting, models, and photographers for each of her products, making them distinct among other listings.
While Shaffer now sells her products exclusively on her own website, she still employs the same tactics she used on Etsy to ensure that each item stands out photographically. In addition to quality imagery, Shaffer considers styling for every product, whether it’s a dress or a romper or a hat or a pair of earrings.
Each listing not only features the individual product but also showcases the item as part of an outfit, complete with accessories. And, instead of employing a simple white background to showcase products, Shaffer’s models are shot in a variety of indoor and outdoor locations, showing her apparel and jewelry in the real world and helping Three Bird Nest truly establish itself as a lifestyle brand.
3. Skin Foodie: Put customers and kindness first.
The raw, organic ingredients Aubrey B. puts in her Skin Foodie products are all about being kind to your body, and it’s a message she communicates in all of the interactions of her brand, which has enabled her to offer incredible customer service.
Whether it’s in interviews with bloggers or on Skin Foodie’s Instagram account, Aubrey B. is open, kind, and transparent with customers and users, even going so far as to share her own setbacks when it comes to her personal efforts to practice kindness.
Skin Foodie achieved its five-star Etsy rating by responding to customer feedback — both positive and negative — and answering customer queries promptly. So while customers may arrive at her store seeking natural skin care solutions, what keeps them coming back is the top-rate customer service this Etsy shop offers.
4. Bohemian Findings: Focus on parts instead of the whole.
With more than 1 million sales, Bohemian Findings is one of Etsy’s greatest success stories, and the store has created a unique niche for itself by selling bulk supplies at a low cost rather than finished products.
In other words, to use a popular saying in the startup world, Bohemian Findings chose to “sell pickaxes” instead of “mine for gold,” a reference to how some of the most profitable businesses during the California Gold Rush weren’t those that mined for gold but those that sold supplies to miners.
Founded by Hope Milner, Bohemian Findings provides items — including beads, chains, charms, and clasps — that are often used in other Etsy products, particularly those from jewelry makers, contributing to their success stories as well.
5. LePapierStudio: Diversify your business.
Vana Chupp started her first Etsy shop, LePapierStudio, which specializes in illustrating unique custom silhouettes, in 2008, and the store’s success inspired her to pursue other business ventures, including some outside the realm of ecommerce. Her decision to diversify allowed her to pursue multiple passions and to work full time for herself.
Today, Chupp runs a second Etsy shop, Wedded Silhouette, and she also does graphic design work and coaches women who are interested in running their own businesses. She says that developing these multiple revenue streams has been key in consistently turning profits. “Diversification keeps you from putting all your eggs in one basket,” she told Etsy. “It guarantees that when times are slow in one area of your business, the other is still keeping the cash flowing.”
When it comes to business, Chupp says people tend to think linearly, selling the same product or service and simply working longer hours. She suggests that, instead, entrepreneurs should try thinking outside the box to determine how they can leverage their skills and expertise in new ways to create additional income.
How Often Should I Post on Etsy?
It is advisable to list something new every couple of weeks. Each new listing should have a purpose – either to extend an existing popular range or to test a new style or product.
There are many benefits for listing regularly on Etsy, we’ll go through the top 4 reasons why you should list regularly.
Increased visibility
The more items you have the better chance of being found. Etsy search should be your number 1 priority, as its the most reliable source of traffic – and it’s free!Each new product should aim for a different set of search terms. This will give you a wider net to catch potential customers.
Once customers find you through one listing, they will often find your other ones too. This is also an added benefit of having a consistent brand and style.
Taking advantage of you Etsy Admirer audience
All admirers will get a notification when you add a new item. If you have cultivated an active admirer audience this could be a great way to get initial traction for new listings.
You may not get many direct sales through our admirer list, however, the bump in “favourites” and store activity will boost the other listings in your store. Store activity and “stick-ability” of customers on your store acts as a signal to Etsy to say “hey, this store is popular right now. Maybe show more of it”.
Read Also: How To Make Money Online with Amazon Apps
Keeping activity high on your store is great at letting Etsy know you’re still here and producing great products.
Small SEO bump
New listings will be placed higher than older listings. Recency is mentioned repeatedly in Etsy’s documentation, so we can trust that it’s a key factor.
From personal experience I’ve seen new listings jump to top category-wide pages for a few days – especially on established stores.
More data
More listings equals more data. The more data you have the better understanding you will get for what people like, and don’t like. Keep using the insights you get from your existing listings when planning new ranges. Over time you will see an increase in the number of “hits” you get compared to “misses”.
What Are the 3 Most Sold Products?
If you are going to create an online shop , there is something you must have very clear: there must be demand for your products . It doesn’t make much sense to spend money setting up a store with products that nobody is going to buy.
It may sound obvious, but when you take a deeper look around the web, you will find cases where it’s not so clear why they decided to start selling certain products.
We are now going to share with you the 3 best products to sell online. With these products, the demand is assured, but so is the competition.
1. Fashion items
Interestingly, fashion is the top selling industry in almost all of the world.
Yes, despite the industry being tricky and having products that come in sizes that may vary from store to store, fashion remains the queen of sales.
The increase in demand in the fashion industry in the online world owes itself mainly to the improvement in returns policies.
Previously, it was difficult for somebody to risk buying a shirt, pants, or a jacket without knowing for sure if it was going to fit well. Nowadays returns are free in almost all shops and you can try something on at home, without lines and knowing that you can return it at any time.
2. Trips and tourism
If there is one industry that has adapted well to the online revolution, it is the tourism industry.
Surely you can’t even remember the last time you bought a plane ticket, reserved a hotel, booked a tour, or planned any other part of a trip in person.
Furthermore, the huge number of comparison sites drives prices to be much more competitive. In the past, we all went to travel agencies, but now we can organize our own trips from home with a computer and a few clicks.
3. Tech products
It’s interesting that tech products aren’t the #1 seller, isn’t it? The main reason behind a sale slipping away is the customer’s lack of guarantee. When you buy a piece of technology in a physical establishment you tend to have much more confidence that, in the case of defect, they will be there to repair it.
We want to feel that no matter what problem we have, there will be a “real” person we can go to.
With an online shop you don’t have that kind of confidence, unless they have inspired it.
For example, in the Spanish tech market, BQ has become a benchmark thanks do their excellent guarantee. Anyone buying from them knows that if they have any defects they will have their product replaced or repaired within 2 days.
Bottom Line
It’s worth checking out the Etsy training offered via SkillShare. One of the most popular courses has been created by Etsy themselves. There are also more specialized courses, covering topics like how to make money from digital download sales and how to set up a profitable store on Etsy.
YouTube can also be a great resource – again, simply search ‘Etsy’ and see what content might relate to what you want to sell.