The average individual who uses the internet has an account with one or two social networking websites. Sites like Twitter and Facebook are very popular and they have millions of members all over the world.
They are hotbeds of activity and they provide their members with convenient means of staying in touch and keeping up to date with friends, family, interests and hobbies.
The following is a quick look at how you can earn money online through social networking.
- Creating business profiles
- Take advantage of inter-connectivity
- Create and promote your own information products
- Promote affiliate products
- Join the YouTube Partner Program
- Promote your coaching or consulting services
How to earn money online through social networking
Any website where a lot of people gather to interact is obviously a good place to market your products. Your business can be advertised on Facebook at little cost.
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Facebook provides pay per click type of adverts that appear on the profile pages of members. Facebook advertising also provides an advanced audience targeting system. You have a limited number of characters in your advert but you can increase its appeal by using colorful graphics.
Make sure that you advertise products that are relevant to your targeted audience. You will also have to interact with your customers as much as possible.
After all, you are on a social platform and you have to do some socializing. If you have a website where you sell products, social networking sites can easily provide you with a lot of traffic. Using promos and free gifts to attract visitors work very well in social marketing.
Creating business profiles
You can also earn money online through social networking by creating profiles or pages for your business. Just create a Twitter account for your business and use it to provide short tips about your products. You will quickly have a large number of followers if your tweets provide a lot of valuable information.
A Facebook page can provide an interactive platform for your existing and potential customers. It can be used to answer questions about your service or products and also to introduce new offers.
Promoting your business with social media will make you more approachable to a lot of people. It is an opportunity to show the human side of your enterprise. This is a good way to use available internet technology to get more personal with existing and prospective customers.
Let them know that you are not just selling products. You also care about their needs. Social media marketing will enable you to expand your scope by reaching out to more people.
Take advantage of inter-connectivity
It is also easier to earn money online through social networking because a lot of your activities on these sites can be automated. Take advantage of the integration features that are available on these websites.
You can keep your friends and followers up to date with Atom or RSS feeds. You can also connect your accounts on social media sites. Your accounts can be set up to update one another automatically.
This means that you only have to update one account and the message will appear on your other social media accounts automatically.
Create and promote your own information products
If you already have a blog, and you’ve demonstrated your expertise on a specific subject over a period of time, there may be an opportunity to create an ebook, audio program or video course and sell it to your audience. Social media is the perfect place to promote such a product.
Platforms like Gumroad, Sellfy and Amazon’s KDP program make it easy for you to publish and sell your PDF, MP3 or video file at a price of your choosing — keeping in mind that all platforms do take a cut, even if it’s small.
As with anything, quality is key to creating something people not only want to read, but will pay to read. If you take extra care in creating great information, designing and promoting it well, you will definitely see more sales.
Promote affiliate products
No matter what industry you’re in, you can find great products to promote on ClickBank. And if that doesn’t quite jive with you, you can also become an Amazon Associate, promote products of your choosing and earn commissions on them — Amazon has no shortage of products.
Next, instead of spamming links on Twitter and hoping for the best, keep in mind that the most honest and effective way of promoting affiliate products is through reviews.
If you personally use a product and like it, and know that your followers serve to benefit from it, then write a long-form review on your blog, and share why you like the product. Don’t be afraid to talk about what you like and don’t like about it. You can even use video if that’s more your style.
Also make sure to disclose your affiliate relationships. This is a legal requirement in most cases, but it’s also “best practice.” Your readers or viewers will appreciate your honesty.
Join the YouTube Partner Program
Building a popular YouTube channel can be a lot of work. But if you already have a following, or you’re determined to build your audience, joining the YouTube Partner Program to make money on advertising might be a path worth exploring.
There are prominent YouTube content creators who have made substantial amounts of money with this program, but they are the exception rather than the rule. It would take a lot of time, strategy and sheer luck to make money on YouTube.
However, this is a good thing to keep in mind with advertising in general. Unless you’re already getting a lot of views and clicks, you’re not going to make a lot of money on them.
Promote your coaching or consulting services
Social media is a great place to generate leads for your consulting business. Whether you’re a guitar teacher or a life coach, if you have demonstrated expertise in a specific area, you can create more interest for your services by connecting with your target customer on social media.
Coaching sessions can be conducted over Skype or Zoom, so this is definitely an opportunity to make money without leaving home. Consulting can be lucrative, so remember not to undercut yourself — charge a fair price for your time and effort.
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This strategy can also work in unison with selling information products, as those who want your advice are more likely to be interested in the ebooks and courses you’ve created.
These are just some of the many ways you can make money with social media; there are plenty of other money-making websites for you to explore.
It’s important to remember that making money on social media isn’t necessarily easy. If you have an entrepreneurial spirit and are willing to work hard, test and experiment, your chances at success will be far greater than the chances of those who just want to “give it a try” to see what happens.
