The best time to SEO optimize blog content is when writing articles, but from time to time you need to go back to old posts and improve SEO in them.

SEO optimization is needed in order to get more traffic from search engines.

Improving SEO means creating better content and optimizing it for a specific search query.

1. Plan your content with keyword research

Some authors choose topics for articles at random because they believe that this topic will be of interest to readers. In fact, there may be 0 or several dozen requests per month on this topic.

Even if the topic is interesting and the articles are well written, your readers may not find them, because search engines may show these articles for the wrong search terms you expected.

SEO company and content creation specialists do keyword research on search engines to find topics that interest users.

Use data from search engines to plan your content publishing. That is, find out what information people are looking for on the Internet, and create content for these requests.

2. Choose a keyword for your content

After you’ve analyzed your keywords, choose the keyword that has the highest search volume and the least competition. This will be your keyword.

3. Come up with a good headline

Your article titles go a long way towards ranking in search results.

A good title should be relevant to the search query and make your content more compelling to click through. Try to make the name catchy, so that the visitor has a desire to click on it.

The more clicks on your content (CTR, Click Through Rate ), the better for SEO.

4. Use internal linking

Use internal links so readers can navigate and read other blog posts.

Internal linking is a good way to develop contextual communication between old and new articles. It also transfers the link juice to your old posts.

The number of links per page (external and internal) improves SEO, so make relevant links between old and new articles.

Also go back to old posts and add links to new posts in them.

5. Add Images and Videos to Blog

Images and Videos are much more engaging content than text. Search engines often place such content higher in the search results.

Use pictures and videos in your content.

If you add images from search engines, check that they are not copyrighted. Copyright infringement can cause legal problems.

6. Use Meta Descriptions for Blog Posts

Meta description is an HTML meta tag that you can add to any page. It is needed in order to add a short description to the article for search engines and other robots.

Some SEO experts believe that the meta description no longer has the same meaning as it used to be, and it is unnecessary to use it. Other experts think the meta description should be used.

If you do not add a meta description, search engines will use the first words of the Entry to appear in search results.

7. Make articles easy to read

Readability is one of the factors that search engines take into account. Articles that are easier to read are often higher in the search results.

Research shows that visitors take less than a second to decide if they want to stay on or want to leave.

This is a very short time to convince the visitor to stay on the page and view the content. Making your content easier to read can increase your average time on page.

Use short sentences and short paragraphs of 2-4 lines. Use headings and lists. Increase the space between lines and paragraphs, use pictures.

Write correctly, this is also taken into account by search engines. Texts with correct grammar and punctuation are ranked higher. Use Word or other spell checker tools .

8. Use Categories and Tags to structure your content

Categories and tags allow you to structure content not only for yourself, but also for visitors and search engines.

Use categories to break down your content around the main topics that you write about on the site.

Use tags to break your main topics into smaller ones, which you write about in separate posts.