Banner advertising has been popular on the internet for a long time, you can make money online with banner ads in a variety of ways. These banners can be created in different sizes and shapes.

This is done so that they can fit into any part of the website. Most webmasters usually create space for banner advertising when they are building their websites. Here are some things you should know about banner ads.

• Making banner ads
• How to get started with Banner Ads
• How much can you Earn
• Selling Ads Space yourself
• Using banners for affiliate marketing
• Using banners on forums

Making banner ads

Banner ads can be created with the use of graphic software such as Photoshop. You can also try your hand at a free program like Paint that comes with windows. 

Read Also: Quick Tips on How To Make Money Online With Google Adsense Program

Paint does not have the type of advanced features that Photoshop has but it can be used to make simple designs. You can design your banners yourself or hire a freelance graphic artist to create the designs for you.

How to get started with Banner Ads

If your site gets a good deal of traffic, more than 100,000 impressions per month, then you should be able to join a good banner network’s CPM program. If you have a smaller site, you should look into banner network click-through programs, which tend to have lower minimum traffic requirements.

You probably won’t make much money in a click-through program, however, because you are only paid when visitors actually click on the banner, which is very seldom (typically, less than 1 percent of the people who see a banner will click on it).

Once you’ve joined as a publisher, banner networks operate very similarly to banner exchange programs. You put a piece of HTML code in the ad space on your site and the banner network takes care of the rest.

They place banner ads they feel fit your site and track the relevant impressions or click-throughs so you will be paid correctly. As with exchange programs, you will probably end up with unsuitable banner ads on your site from time to time, and you won’t get a whole lot of control over the process.

How much can you Earn

Most networks are selling “run of site” ads to advertisers, and they are getting something like a $5 CPM rate for the ads. Then the network takes between 30% and 50% of the $5 as its cut.

Therefore, you might expect to earn something like 0.3 cents per impression that appears on your site, or a $3 CPM rate. If your site generates 100,000 impressions per month, you can expect to receive a check for $300 every month.

If you are getting paid per click, you might receive anywhere from 3 cents to 20 cents per click. 5 cents might be a typical average. If you get a 1% click rate and you have 100,000 impressions per month, that means that you might expect to receive $50 per month.

Selling Ads Space yourself

If you want total control over the banner ads that appear on your site, you may want to recruit advertisers yourself. There are many more sites on the Web that want to sell ad space than there are advertisers, so you need to have a fairly impressive site to go this route.

The things that impress advertisers are high traffic and specialized content, because these are the things that translate into impressions and high click-through rates. If you want to sell ad space, your task is to convince potential advertisers that placing a banner ad on your site is a good investment.

You do this with traffic numbers, information about your visitors (called demographic data) and with specific content that relates to their product or service.

Since you won’t be using a network or exchange program, you’ll also have to set up technology to track visitor traffic, so you can bill your advertisers correctly.

Approaching advertisers, marketing your site, tracking traffic and collecting money from advertisers all require a lot of time and effort, but if you are committed to growing your Web site and only running banner ads that would appeal to your visitors, the payoff can certainly be worth the effort.

Using banners for affiliate marketing

You can make money online with banner ads through affiliate marketing. Banners are used popularly for affiliate marketing because they are colorful and easily attract attention.

If you register with an affiliate network such as Clickbank or Commission Junction, you will discover that most vendors provide banners for the affiliates that promote their products.

If there are no available banners for the product that you want to promote, you can easily make some suitable designs. Create banners that fit perfectly with the design of your website. Let your banners be very attractive so that visitors will want to click on them.

Affiliate codes are usually embedded in the banner for the product that is being promoted. When any of your visitors click on the ad and buy the product, you will receive a commission.

This is how a large number of people make money online. They just pay for hosting and domain name, put up some content and place banners ads at strategic positions on the website.

Using banners on forums

Another way to make money online with banner ads is to create banners for your forum signature. If you have a service or a product that you sell on the internet, you can create banners that will be used as your signature on several forums.

Some forums may charge you a little fee for this privilege but it is a very good way to get traffic to your offers. Forum signature banners will have to be slim so that they will not occupy too much space.

Forum signature banners are very effective if you have built a very good reputation on the forum. Every time you post on the forum, your banner ad will be seen by people who may be interested in your products and services.

Read Also: Make Money Online With This Affiliate Marketing Tips

These are just a couple of ways to make money online with banner ads. There are still other ways that banners can be used creatively on the internet. 

When you are making your banners remember to make them attractive so that you can get a lot of clicks. The message on the banner should also be clear so that people will easily know what is being advertised.

There are still other ways to make money, such as using affiliate networks such as Amazon Associates, so your options are wide open.

The secret is to continuously “diversify” your income streams. And the best part? Most of these options can still be used along with Google Adsense.