The demand for cloud services and storage is continuing to rise as a result of the expansion of digital services and team collaboration online. Software as a service (SaaS) providers give businesses access to software over the internet and mobile apps, enabling them to cooperate regardless of location, boost productivity levels, and satisfy client and consumer demands.
A business that has created software that offers its clients a single service or a range of services is known as a SaaS company or software as a service. Depending on the requirements of its clients, SaaS businesses can be either business-to-business (B2B) or business-to-consumer (B2C). A SaaS company develops the software, keeps working on it, upgrades it as necessary, and offers support to business clients.
SaaS companies can handle just about every business function. Some of the more popular types of SaaS applications available include:
- Customer resource management or Customer Relationship Management (CRM) — These applications allow SaaS customers to manage customer information and track sales through their pipeline.
- Enterprise resource planning (ERP) — This is a system of many SaaS applications most suited for big organizations.
- Accounting and invoicing — Some SaaS companies focus on billing and invoicing services. Others offer a full range of financial tracking and reporting services.
- Project management — Software can help collaborators communicate and stay on track.
- Web hosting and ecommerce — Remote servers can handle everything a business needs in its online presence.
- Human resources — SaaS companies can offer tools to track employee hours, manage payroll, schedule and manage the hiring process.
- Data management — SaaS products can help analyze and secure a company’s data.
Many B2B companies offer software applications like marketing automation, Email marketing, social media marketing, sales automation, and more. These companies can also be divided into different categories of SaaS, such as multi-tenancy vs single-tenancy.
While many large technology companies are not “SaaS companies” they often offer SaaS products, such as Google Workspace, Google Cloud, and Adobe’s creative cloud.
The flood of activity among software-as-a-service companies shows no signs of slowing down. New SaaS companies are being launched, and most impressively, old-guard software firms are engaging in impressive reinventions as SaaS companies.
Below is a list of the top SaaS companies organized by the industries they usually fall under:
Cloud SaaS Companies
Cloud technology and software as a service (SaaS) works within enterprises across industries. SaaS can be expensive, but by using cloud technology, the price and efficiency will increase.
Big technology companies such as Salesforce and Microsoft have created their own cloud SaaS, but they are among competitors, including Box, Oracle, and Intuit.
Salesforce is a top SaaS company that launched the concept based on customer relationship management (CRM). It has since expanded into platform development, marketing, machine learning (ML), analytics, and social networking.
The company is considered one of the most innovative cloud software solution providers on the market and generates most of its annual recurring revenue from its cloud SaaS tool set. As of March 2022, Salesforce has a market cap of $208.91 billion.
One of the pioneers in business technology, Microsoft has since become one of the largest SaaS companies in the world after moving its desktop productivity suite Office 365 to the cloud. Now, Office 365 outsells the packaged, client version, and it offers Dynamics CRM, SharePoint collaboration, and even SQL Server databases on demand.
The Microsoft team also heavily invests in customer acquisition, customer onboarding, customer success, and customer retention, which makes it a strong contender for enterprise customers with a wide array of customers.
Another software company that made a successful pivot to the cloud, Intuit has converted its flagship finance and tax prep software Quicken, QuickBooks, TurboTax, and Mint to on-demand, cloud-based versions. These solutions now account for three-quarters of all company revenue and are a huge factor for planned revenue growth.
- Veeva Systems
Veeva Systems develops several types of cloud-based applications, targeted at cloud-based industries like life sciences. With the help of these apps, the industry can assist with data, customer relationships, and content management. Because they are cloud-based, these apps can be accessed easily in an organization’s environment.
Another software giant that turned to SaaS, Oracle has moved all of its line of business on-premises apps to the cloud, including enterprise resource management (ERP), CRM, supply chain management (SCM), human resources (HR), and payroll.
The company also acquired NetSuite in 2016, which sells CRM to small and midsize businesses (SMBs) not normally served by Oracle and Salesforce. As of March 2022, Oracle has a market cap of $218.25 billion.
Cvent, a solution acquired by Vista Equity Partners, is a cloud-based event management and planning platform. It offers features that allow planners to manage all aspects of an event, such as online event registration, venue selection, event management, mobile apps for events, email marketing, and web surveys.
Druva offers cloud-based comprehensive backup, recovery, and archival services for cloud business apps like Office 365, Google Suite, Box, and Salesforce with full data visibility, access, and compliance monitoring.
Box started as a cloud storage firm but has expanded to offer file collaboration and editing services for files stored on its servers.
E-Commerce SaaS Companies
Companies use e-commerce in SaaS to help with their sales, marketing, and payment operations to increase revenues.
- Google Workspace
Google Workspace, formerly called G Suite, is mostly a collection of the individual services Google already offers, like Gmail, Storage, and Calendar, but with added features like custom email and 24/7 support. This solution comes at a subscription price over the free basic services offered, but it also comes with the benefits of Google Cloud and its large collection of enterprise solutions.
Zendesk offers cloud-based customer service and customer support solutions, with features like support tracking, purchase tracking, billing, shipping, and other customer data. As of March 2022, Zendesk has a market cap of $14.68 billion.
RingCentral provides business communications solutions to various organizations. Its product portfolio includes messaging and video options that allow organizations to communicate internally. Its premium product, RingCentral Office, provides multiple utilities, including conferencing and messaging. As of March 2022, RingCentral has a market cap of $11.57 billion.
GoToConnect, formerly LogMeln, allows various individuals to connect and develop business relationships. It provides cloud-based communication services, including conferencing. It also offers options for customer engagement and support. This platform is widely used by businesses for remote management and support.
Avangate, owned by VeriFone, is an e-commerce platform for software sales. It provides software registration services and also functions as a software reseller. It supports multi-language ordering along with multiple options for payment to buyers. Avangate also manages subscription billing for direct sales and channel sales.
Teem, now by iOFFICE and SpaceIQ, is a platform for booking rooms or venues and for conference scheduling. It provides a snapshot of the real-time availability of rooms. Based on the availability, a meeting or conference can be scheduled and the room booked. It also manages visits for external people attending conferences or meetings.
- Pipeliner CRM
Pipeliner CRM, as the name suggests, offers CRM solutions for sales enhancement. It automates the sales process with a host of apps available in its app marketplace. Some of the key offerings are contact and account management, email integration, and even offline apps. It can automate the sales process, which helps in achieving stretch targets.
Meistertask is an intuitive platform for online task management. Its web-based solution is easily accessible from mobile platforms, such as iPads and iPhones. It features kanban-style project boards that can be used for flexible task management.
Travelperk provides several types of travel management services, including expense management. It automates spending limits and ensures compliance with organizational policies. It’s a one-stop solution for business and leisure travel.
- Practical Ignition
Practical Ignition provides client management software with multiple features and benefits. It automates recurring billing on a specified date and in a particular payment channel. It also performs proposal management, including the creation of proposals themselves.
This platform offers multiple tools for client engagement and for facilitating better customer management while showcasing a business dashboard. These features particularly help to enhance forecasting.
Anaplan is a planning and performance management platform used in a variety of departments for business planning practices and SaaS metrics. It uses a variety of databases to generate models based on business rules, which can be changed for instant adjustments. There are plans for Anaplan to be acquired by Thoma Bravo.
Domo delivers a SaaS-based platform that helps CEOs and business leaders obtain business intelligence (BI) from business data without requiring the executives to know BI skills.
A SaaS company based in San Francisco, DocuSign started out as a platform for electronic signatures for legal documents. It has since expanded to help SMBs collect information, automate data workflows, and sign on various devices.
Slack is one of the most popular enterprise collaboration platforms, and it has significantly expanded its capabilities after being acquired by Salesforce. Based in San Francisco, this SaaS company offers messaging, archiving, and search for modern teams.
Twilio is a cloud communication SaaS company that enables customers to use standard web languages to build a variety of telephony apps supporting voice, voice over Internet Protocol (VoIP), IP to traditional telcos, and SMS apps. Developers can embed voice, video, messaging, and authentication into their apps using the Twilio platform.
A popular online software development tracking and version control repository, GitHub is particularly popular with open-source projects. It allows for full project management, including version control and splits/forks management.
A Citrix Systems spin-off, GoToMeeting is a popular online meeting program that supports secure connections over any device.
Cisco offers a SaaS solution portfolio that keeps network security and business needs at the forefront. Among its offerings is WebEx, a professional video conferencing service, and Spark, a collaboration service for teams to work together on projects. The two are often pitched in tandem.
Human Resources SaaS Companies
Despite the large number of HR SaaS companies, only some will offer a comprehensive suite of services for employers to manage their workforce, while others specialize in various aspects of HR.
With its simplified HR solutions, Personio eases human resources management, from hiring to full and final settlement. Its four key offerings are Recruit, Manage, Develop, and Pay.
One of the world’s best-known payroll management brands has gone to the cloud to offer human capital management support, which involves HR, payroll, and employee benefits.
- Clearlake Capital
Clearlake Capital is a top SaaS company, particularly due to its cloud-based talent management software solutions and its acquisition of Cornerstone. These solutions go beyond the basics of HR applications for things like recruitment, training, succession management, and career guidance.
Workday is a SaaS company that provides financial management and HR management to enterprise customers, with emphasis on complex, global industries as well as government.
ServiceNow specializes in IT services management (ITSM), IT operations management (ITOM), and IT business management (ITBM). It offers real-time communication, collaboration, and resource sharing and primarily covers IT, HR, security, customer service, software development, facilities, field service, marketing, finance, and legal enterprise needs.
Based in Boston, Workable is a SaaS HR platform that helps a company hire new employees. Using security methods, applications, and assisted onboarding, it creates a great HR experience with less work from an HR team.
Namely, based in New York, is a human resources management systems (HRMS) SaaS company. Using HR software, Namely allows a company to personalize its platform as needed by businesses.
Data Analytics SaaS Companies
Companies are using SaaS data analytics companies to track their data and make smart decisions about their operations and business goals
Apptio, another company acquired by Vista Equity Partners, is a provider of business management solutions for CIOs to better manage the business of IT. Its suite of applications uses analytics to provide information and insight about technology cost, value, and quality for making faster, data-driven decisions.
GoodData provides a business analytics platform for enterprises to create smart business applications using existing data to automate, recommend, and make better business decisions.
Tableau is a giant in its own right, and after being acquired by Salesforce, it has exponentially grown its reach and use cases. Tableau Online is the SaaS version of the company’s popular interactive data visualization and data analytics products focused on business intelligence.
- New Relic
New Relic is a leading digital intelligence company, delivering visibility and analytics into website application and mobile app performance as well as real-time monitoring.
NapoleonCat is an analytics platform within the SaaS industry. It aims to help moderate, publish, analyze, and grow social media management for its customers.
Although some companies are experiencing significant SaaS churn, and some on this list have recently been acquired or absorbed by others, many are transforming their products to meet new customer needs.
Whether your company needs cloud, e-commerce, HR, data analytics, cybersecurity, or education SaaS tools, this list has some of the top SaaS companies to date.