Videos are being used more and more by marketers in a variety of methods to promote their goods and services. Videos are utilized for a variety of purposes, including landing pages, social media, webinars, emails, and more. Videos can be utilized to introduce brands and establish enduring connections with consumers.

According to HubSpot research, companies post 18 videos per month on average. This lone piece of information demonstrates the rising demand for video and its enormous marketing worth. How should we interpret all of this? Video clearly plays a significant role in your digital marketing plan. You run the risk of falling behind your rivals.

A video content strategy is essential since videos are bite-sized, memorable, and measurable. These characteristics not only make it ideal for your audience, who loves short, interesting pieces, but they also make video the format of choice for all marketers.

You can utilize video since it is very visual to instruct difficult ideas (what is content for if not to make things clearer for your audience? ), to share customer success stories, and to motivate marketing-specific actions (things like demos, trials, subscriptions, and more).

Beyond its exceptional capacity to convert customers like no other medium, video has evolved into a particularly important tool for data-driven marketers. This is due to the fact that audience interaction with videos can be tracked and measured in a meaningful way.

Based on content engagement data, you can link your videos directly to the deals they are helping to affect and determine which assets are popular. In order to discover their most engaged prospects more quickly and demonstrate the effectiveness of game-changing initiatives, marketing absolutely needs this reporting.

• What is Video Content Marketing?
• Why are Videos Good for Marketing?
• What are the Advantages of Marketing With Online Videos?
• What are the Advantages of Using Video?
• Why is Video so Important in Social Media Marketing?

What is Video Content Marketing?

Brands can increase their online visibility by creating video content through video content marketing. Although it can also take the shape of webinars, courses, live videos, or self-hosted videos, video is typically broadcast on either YouTube or a social network.

Read Also: What are the Limitations of Online Marketing?

When used effectively, video can be a potent tool for brands to communicate their messages to a broad audience. Both B2C and B2B content strategies can use it.

The beautiful thing about good video content marketing is that it is getting a lot simpler to execute. There is truly something for every business, even those without conventional video recording or editing expertise, thanks to the variety of marketing possibilities available.

Why are Videos Good for Marketing?

Here are five reasons why marketing using video content is more crucial than ever.

1. Videos are a Great Way to Explain Your Product

When it comes to educating potential customers about a product, video footage is a helpful resource. In fact, 94% of marketers claim employing video content has increased customer understanding of a product or service, according to WYZOwl.

Only after customers comprehend what your product accomplishes and how it will benefit them will they purchase it. It is not surprising that videos are such an effective tool for this because the visual aspect makes it easier for firms to explain how things function.

2. Videos Have a Good Return on Investment

The quality of your films and how well your content strategy has been organized will both have an impact on the return on investment you get from your videos. Nevertheless, according to 83% of WYZOwl survey participants, video provides a decent return on investment.

Video production may come to mind as being time- and money-consuming. However, there is a ton of technology available that enables the quick and inexpensive production of high-quality video.

The majority of us carry about high-definition video recorders in the form of smartphones, and software programs like VideoScribe and Doodly make it simple to produce interesting explainer films at a minimal cost. Spending less when you produce your videos means it’s easier to get a positive ROI.

3. You Can Use Video in a Variety of Ways

When it comes to using video content, marketers have many alternatives. Finding a strategy that works with the marketing objectives of your business is therefore simple. The obvious place to start when making videos is YouTube, but you also have the following options:

• You may upload tales that vanish after a set length of time on most social networking sites, including Snapchat, Facebook, Instagram, and YouTube. These are excellent since they appeal directly to your audience and can be produced quickly and inexpensively. You must already have, or be actively growing, a social media audience for your tales to be successful.
• With industry heavyweights like Facebook, YouTube, and Twitch all providing options for businesses to stream live content, live video has been more popular in recent years. Video captured live has its uses. According to Facebook, live streaming receive six times more interactions than standard videos.
• Webinars are a fantastic method to use video to communicate with potential customers in-person. They can be used to address specific concerns buyers might have about your goods or to educate the audience about your sector and position you as an authority. Businesses may easily host (or even automate) webinars thanks to software like Livestorm or GoToWebinar.
• On a one-to-one basis, video can be used in a creative way as well. Quick messages can be recorded and sent by marketers to follow up on orders or queries. The client experience may be enhanced by this.

4. People Love Video

Technology has made it simple for companies to record video, and it has also made watching video content immensely convenient for individuals. Numerous statistics support this statement. Some of the most compelling are as follows:

• The official YouTube blog said people watch over a billion hours of YouTube content every single day.
• Earlier this year, Twitter revealed there are 2 billion video views on its platform every day. Additionally, tweets with video get 10 times more engagement than those without.
• Digiday says Facebook has over 8 billion video views a day. Interestingly, 85 percent of these are viewed without sound.

You run the risk of missing out on one of the most common ways that people consume material if you don’t produce video.

5. Videos are Great for SEO

A smart approach to get your company on the top page of Google is to upload YouTube videos that target popular search terms. Google displays YouTube videos at the top of the screen for many search keywords, which is why.

Here is an illustration of this in use. Google displays three videos for the query “How to edit videos on iPhone” above the standard search results, below the featured snippet and the “People also ask” section.

Videos will show up in searches on YouTube in addition to perhaps appearing on Google. This is crucial since, in 2017, Moz and Jumpshot discovered that, after Google.com and Google Images, YouTube has the third-highest percentage of the U.S. search market.

What are the Advantages of Marketing With Online Videos?

Your content must be optimized to the fullest extent possible in order to reach clients and capture their attention in the face of such a glut of available content. Effective video marketing can boost a company’s brand image, sales, and conversions.

A bad video marketing plan, however, can have severe effects on organizations. Customers may come to view your brand as unreliable or worse, a bother, leading them to swiftly switch to competitors.

Here are the top five advantages of video marketing that will help you expand your company, boost sales, and gain new clients.

1. Video can help improve SEO.

According to a survey by HubSpot, 66% of participants stated they went to a marketer’s website after watching a branded video. This demonstrates how engaging, high-quality video content can spur consumer interest and boost viewership on your website. Because Google considers traffic and click-throughs to be essential ranking factors, this is significant. The number of visitors and clicks a website receives increases with its position in search engine result pages (SERPs).

Google is becoming better at machine learning, and now it can identify thousands of different picture components in a video. Using Google’s Video Intelligence API, you may list the keywords that appear in a video. This can have a big SEO benefit.

Because video is responsive across different devices, SEO is also made simpler with it. Because many video hosting services, like Youtube and Vimeo, can adapt to multiple screen sizes and are mobile-friendly, you may reach a wider audience.

Google’s algorithm is giving more weight in search results to pages with video content. This increases the value of organizations including videos into their digital marketing plans.

Make the most of your video marketing efforts by using these video SEO recommendations.

• Keep videos short. Videos under two minutes long get the most engagement. It’s crucial to convey your message in the shortest time possible. Even a four-minute video is sufficient. However, any longer video could result in significant viewership loss.
• Transcribe your video script. Google bots can more accurately crawl your content if you have transcribed text from the sound of your video. This increases the likelihood that your site will appear in many internet searches.
• Optimize your videos. Search engine bots can crawl your video more efficiently by adding relevant titles, descriptions, and meta tags.
• High-quality thumbnails are essential. Eye-catching thumbnails will grab searchers’ attention and increase click-through rates.

2. Video keeps users on pages for longer.

The average user spends 88% more time on websites with video content than any other sort of material, according to TJ McCue’s Forbes piece. This implies that including videos on your website’s pages can lengthen users’ visits.

It might be because most people prefer watching videos over reading text. A second factor might be the superior ability of video explanations to aid in knowledge retention. By producing product videos, how-tos, or demos, you may broaden your audience and improve viewer retention rates.

3. Videos are captivating.

Videos hold viewers’ attention longer than text does. Why? Videos mix the auditory and visual senses. Videos incorporate sound and motion.

The capacity for seeing in humans is astounding. In fact, a Management Information Systems Research Center research at the University of Minnesota found that humans perceive graphics 60,000 times faster than they do text.

Additionally, since the majority of information processed by the brain is visual, seeing a video rather than reading text will help viewers remember what is being said. And as a result, compared to only 10% of content read, the average viewer retains 95% of a message when it is seen.

Higher session times on websites and algorithm boosts on social media are the results of this.

4. Video converts more.

According to the Top 16 Video Marketing Statistics for 2016 report, adding videos to a product page can boost conversions by 80% or more.

If a video is used in place of an image, conversion rates will rise.

Why?

You can get a better impression of the good or service through the video. Engaged viewers of videos are more likely to recall the message. Viewers are more likely to trust brands after watching a video. Conversions might result from trust.

5. Video is easier to share.

According to Wordstream research, social video receives 1200% more shares than text and image material combined. According to Sales and Marketing Solutions, video is shared on websites like LinkedIn 20 times more frequently than other content formats. What makes videos so well-liked? They are entertaining and provide useful advice through their use of tips, tricks, and hacks.

Make sure to schedule a meeting with your marketing team to go through your budget and target ROI if you’re thinking about using video into your marketing campaign. Think about the kinds of videos that will work best for your brand in order to get the most out of your marketing investment.

What are the Advantages of Using Video?

A Microsoft study from five years ago indicated that, compared to a goldfish’s attention span of 12 seconds, humans now have an attention span of roughly eight seconds. That is unequivocal evidence that material must be engaging, really amusing, and/or educational; else, it is just meaningless chatter.

The proper format is helpful while promoting online. Videos can be used by business owners, entrepreneurs, and small- to medium-sized enterprises to captivate viewers with compelling multimedia material.

These are the four main advantages.

1. Multimedia works well with device screens

Multimedia formats, such as films and photographs, are frequently used to create attention-grabbing material. Just as smartphone usage significantly grown in the past decade, consider how the popularity of Instagram and memes skyrocketed.

Users frequently squint their eyes and eagerly browse until something appealing catches their attention on small electronic devices where multimedia works best. Written language, on the other hand, is more difficult for the eyes to comprehend, particularly if the author uses complicated, multisyllabic words.

In a recent interview with Entrepreneur, Eyal Betzalel, cofounder and CEO of video-discovery platform Primis, stated that “video producers prosper when they present users relevant and interesting stuff.” “In order to acquire a competitive viewing advantage, that should increasingly be based on individual interests and viewing habits due to the enormous volume of video content that is readily available on the internet. By displaying good, timely, and pertinent content in videos that viewers are most likely to interact with, you serve them well.”

2. Video makes learning convenient

If a picture is worth a thousand words, film and clips are also worth a thousand words.

Text struggles to compete with multimedia on digital screens, as was already mentioned. Only 20% of the material on a page with an average of 593 words will be read by website users, according to the research firm Nielsen Norman. Why would you use a format that doesn’t generate enough high-quality click-throughs to promote your personal brand, goods, or services?

Videos are preferred by digital audiences because they are simple, practical, and painless to watch. Users watch 500 million hours of video on YouTube daily, and 100 million hours of video on Facebook, claims marketing firm 99Firms.

It’s not surprising that TV producers and Hollywood directors are adapting well-known literature. Through the use of clear demonstrations or visual aids, movies and television shows convey information more effectively. It’s painful to read about baking a cake compared to simply seeing a chef demonstrate it live on the internet.

Netflix leads the pack with 12 percent of all internet traffic, according to a 2018 research by the intelligence firm Sandvine. A 2019 Pew survey found that 27% of American adults hadn’t read a book in the previous year. Whether they like it or not, viewers find it more convenient to learn about history (and even classical literature) in movie theaters and on television than they do by having to read about it.

3. Video familiarizes audiences with your personality

It’s challenging for viewers to get to know an author unless they’ve read a ton of their books or articles. However, video gives viewers a chance to get to know your distinctive personality, which quickly builds familiarity and credibility. Additionally, if you have a memorable personality or voice, this charm will stick in their minds and entice them to make a purchase, subscribe, return to your site, and share it on social media.

According to a 2018 survey by the design agency Animoto, the vast majority of digital users prefer watching videos on social media. According to the same report, 88% of marketers are pleased with the return on investment of their social media video marketing campaigns.

4. Clips and footage increase conversion rates

A reader is less likely to cry when listening to an audiovisual tale than while watching one. When viewing a cookery demonstration, visual and audio stimulation even alter taste buds. Because they engage the senses, videos make an impact that lasts.

On the other hand, because what is written on paper usually remains silent, writers tend to remain obscure or nameless. When using a computer or smartphone, silent material stays in the background until an inevitable interruption from an audio or visual message.

Since most visitors are only scanning content, increasing click-throughs via text is more difficult. According to HubSpot, using a video on a landing page increases conversions by 80%. Additionally, data from Precision Marketing Group demonstrates that just include a video in an email increases click-through rates by 200 to 300 percent.

Small- to medium-sized firms, startups, and entrepreneurs should take advantage of the effectiveness of films and audiovisual presentations. Simply said, they’ve shown to be more successful than relying solely on text for promotion.

Why is Video so Important in Social Media Marketing?

The competition for attention and popularity on social media is fierce. Every brand works hard to get the attention of their audience and differentiate their content from the rest of what they see on their social media channels. The advantage of videos is that they can hold viewers’ attention for a longer period of time.

For every minute a person views the video, the platform’s algorithm raises the possibility that it will be promoted to a broader audience. Keep an eye on user-generated content, which is very important.

Draws People’s Attention

A excellent way to capture the audience’s attention is through video. It is fairly easy to understand compared to a wordy document. When you use video, you have the opportunity to be succinct and immediately attract the attention of your audience.

You need to pack a lot of information into a short amount of time while keeping your audience interested and craving more if you want to succeed on social media. To prevent viewers from choosing to scroll away, you should offer clear indications of the video’s purpose at the beginning of the clip.

Brand Awareness

You can ensure that the greatest amount of people possible see your brand by using video. For the purpose of solidifying your brand’s identification, maximizing your social media marketing efforts, and cultivating client loyalty and trust, you must watermark films with your logo.

Read Also: How do you Plan a Digital Marketing Campaign?

However, by reducing distracting noise and a poor resolution, it is feasible to increase user engagement. Reduce the number of reasons viewers have to stop watching the movie to match their declining attention spans.

Search Optimization

Videos should adhere to the same rules as other forms of media in terms of SEO, as should all of your content. You must produce pertinent content for your audience because social media platforms are evolving into independent search engines.

Write captivating headers and descriptions for your video and add pertinent hashtags to them to make it more visible in searches.

Messages That Stand Out

Videos are a great way to subtly promote your brand without even realizing it. If you can effectively use them, they will expand your customer base. If not, your viewers will immediately lose interest. Your video should deliver a message that piques your audience’s attention.

Obtaining their response to your call to action is another goal. You only need a basic video editor to produce professional-quality content for your brand. After publishing your films, provide your audience the option to share them on various social media platforms.

Convert Visitors into Customers

As a brand owner, you surely want to achieve or surpass sales targets to increase profit margins. This is frequently followed by user activity, whether they visit your website, buy something, or share a video. If you want your explainer videos to be as effective as possible, be sure to include one on your landing or product pages.

As a result, your prospective customers will have the opportunity to view a few quick movies and discover more about your offering. However, you have to guarantee that your videos are entertaining and enticing.