Examples of social commerce are increasing daily. We are now experiencing a new trend in shopping called social commerce due to the growth of eCommerce, increased social media usage, and technological improvement.
It is not surprising that more time is being spent on social media today. Social media is increasingly taking over as one of the primary avenues for eCommerce. Therefore, social media eCommerce is now absolutely essential for brands. Due to this, brands now consider social commerce to be one of the most effective marketing strategies.
Examples of social commerce from well-known firms provide guidance on how to select the best strategy for transforming social media networks into a sales platform.
However, understanding social commerce is insufficient. You must acquire the necessary information to use it in your own business. We have gathered some of the best social commerce examples for various platforms, ranging from Facebook to Instagram and Pinterest, to help you get out of this jam.
What are you waiting for? Let’s learn about the latest social commerce businesses and best practices.
Social Commerce examples will give you a clear insight into how leading brands use social commerce to gain sales and engagement. This will inspire you to take your social commerce game to the next level.
Luxsea is a fashion-forward swimwear eCommerce brand that has leveraged social commerce in ways that have helped the brand achieve 3X more conversions, a solid online presence, and credibility.
The brand relied on utilizing user-generated content and content from influencer partnerships to build a perfect social commerce strategy. Along with that, Luxsea collected content from its branded hashtag, turned it into shippable, and integrated it into its product pages, giving the customers an array of social proof and fashion inspiration.
By featuring this UGC on their website and social media channels, Luxsea effectively showcases real-life customers enjoying their products, fostering a sense of community. This streamlined shopping experience also helped reduce friction and increased the likelihood of impulse purchases, thus driving revenue for the brand.
2. Eureka Street Adds Shoppable Instagram & UGC Gallery
Eureka Street Furniture, a popular furniture store from Australia, is the perfect example of social commerce. They have created a visually compelling experience by integrating shoppable Instagram & shoppable UGC galleries on their website.
The brand has leveraged the power of social commerce and successfully boosted product discoverability with the help of shoppable social galleries. This shoppable UGC gallery features visual UGC from social media where they have been tagged or mentioned. With Tagshop, they curated this UGC from social media, tagged products to it, and then published it on their website as “INSPIRATION.”
Founded in 2015, Lorenza is a boutique jewelry brand focused on building a digitally solid and credible name. With years of experience, the brand actively engages with its customers through social media platforms to fulfill its social commerce strategy.
With their strong customer relations, Lorenza motivates existing customers to create UGC for the brand and further utilizes it to help potential customers visualize themselves wearing the jewelry, inducing social proof, and ultimately increasing conversions.
What makes Lorenza’s strategy unique is its integrated shoppable UGC gallery. This simple strategy has allowed the brand to gain immense credibility and revenue.
4. Huda Beauty
Huda Beauty is a globally renowned make-up and beauty brand that has taken the beauty industry by storm. Huda Beauty has yet to leave any social media platform untouched. Be it TikTok, Instagram or YouTube, the brand has an engaged customer base, creating quality content for the brand naturally.
With over 53 million followers on Instagram, Huda Beauty collaborates with influencers, makeup artists, and celebrities who endorse their products. These partnerships contribute to the brand’s credibility and help reach wider audiences.
Read Also: What Are The Limitations of Social Commerce?
What’s more is the brand leverages this content to its benefit not only on social media but also showcases it on the brand’s website, leveraging social commerce.
The brand has created a fully shoppable feed of social content with products tagged and has integrated this feed into its homepage and product pages. This integration has contributed to the brand’s credibility and helped reach wider audiences.
Ikea is one of the most famous names in the commodity goods industry. Started as an only retail venture, Ikea has now spread its branches to sell its furniture and home decor products online.
But in an industry where taking the feel of the product is primal before making a purchase decision, Ikea stood out. The brand relied on giving its online customers a close-to-in-store experience. Ikea offered its users a highly visual shopping experience and reduced friction to 3X by integrating a shoppable gallery.
With multiple product tagging features, Ikea leveraged high-quality images and turned it into a hotspot of shoppable.
Here are some of the best social commerce platforms that you can use to leverage the features of social commerce and benefit like the social commerce examples we mentioned above.
Tagshop is the most popular and excellent social commerce tool that provides you with a perfect solution to turn your social media content into shoppable content galleries. With Tagshop, you can create and publish shoppable social commerce galleries on your website, in emails, in stores, in social ads, and on social media.
Here are a few highlights of Tagshop that can help you become a successful social commerce example with increasing sales, trust, and revenue:
- Collect and curate user-generated content from social media
- Aggregate your brand’s social content from 10+ platforms
- Tag unlimited products to the collect social posts
- Customize and design your shoppable social galleries
- Get rights to your social media UGC directly from users
- Seamless publishing on website CMS like Shopify, HTML, & many more
- Performance tracking with detailed analytics
Indeed, even you can transform user-generated content into shoppable UGC. It permits users to shop the complete look as shown in the user-generated posts. With this, you will get involved in a fulfilling and complete shopping experience.
Facebook Shop is a social commerce app, businesses can set up a single online store for customers that fit both on Facebook and Instagram. It is easy and free to generate a Facebook shop. From their catalog, businesses can pick the products they wish to feature on Facebook. Afterward, they can customize the look and feel of their shop.
With accent colors, they can create a cover image, featuring their brand. This as a result will help small or big dealers to bring their business online. They can easily associate with the clients in any place, and at whatever point it’s helpful for them.
Instagram permits you to add product tags to your posts. Instagram introduced a feature for businesses and brands to sell products directly through their brand’s Shoppable Instagram feed. Here they can turn their posts into Shoppable posts. Brands can tag products to the images in their posts and add “Checkout links” to the products.
However, you need to have a business page and a product catalog associated with a Facebook page. In the event that you hit all the necessities and your application is evaluated, you’ll have the option to add 5 item labels to each shopping post.
Which Brands Are Using Social Commerce?
Online retail’s future is social commerce. Accenture predicts that the global market for social commerce will more than double to $1.2 trillion by 2025. Following the commencement of COVID-19, customers quickly embraced social commerce behaviors like browsing, making purchases, and getting help directly through social media apps. Brands are now utilizing these tools to provide a customized customer experience on the preferred platform of the customer.
For instance, live shopping is a potent tool for businesses to inform, interact with, and sell to consumers during an interactive livestream event with brand ambassadors or influencers. Live comments, inquiries, and even purchases can all be made by viewers via links in the webcast. In 2021, the number of people who purchased products in a livestream event increased by 76% globally.
Platforms on social media are developing new features to satisfy the growing demand for social commerce. Twitter recently unveiled a new tool called Twitter Shops that enables businesses to display up to 50 products on their profiles. Similar to this, TikTok is testing purchasing functionality in a separate TikTok app to aid firms in managing their e-commerce. Future e-commerce firms will be able to sell more directly on social media platforms and offer more seamless customer experiences thanks to the increased tools at their disposal.
These companies have gone in with both feet to engage with clients where they are as the acceptance and popularity of social commerce increases:
1. Charlotte Tilbury
Charlotte Tilbury provides engaging, personalized interactions for its customers on several channels using the latest live stream and metaverse technologies. The cosmetics brand was one of the first to create a digital storefront using virtual reality (VR). In November 2020, the brand launched a 3D digital store where shoppers can explore, shop, and receive personalized recommendations from virtual store associates. Charlotte Tilbury also hosts live events including makeup and skincare tutorials within the digital store.
A new feature, “Shop with Friends,” allows customers to invite friends and family to join a video call and navigate the virtual store together. The technology, similar to that in multiplayer video games, mimics the in-person shopping experience. While in the VR store, customers can also play a game where they navigate the store to find and collect hidden keys.
In addition to this social shopping experience, Charlotte Tilbury holds live shopping events on TikTok. During these events, the brand partners with influencers to showcase and demonstrate its products and even offers exclusive discounts for those who purchase directly on TikTok UK.
Petco uses live streaming, influencer marketing, and social shops to provide innovative experiences for its customers. The brand partners with Facebook to engage pet lovers and pet parents in shoppable livestream events. Its first live shopping event combined a pet fashion show with a dog adoption drive hosted by actress and model Arielle Vandenberg. Petco and its charitable foundation donated $100,000 to the dog rescue organization that participated, while also building awareness of its pet apparel brands. The event was highly successful, reaching more than 900,000 people and increasing sales by double the cost of the event.
Following that initial success, Petco partnered with more influencers, including Olympian Gabby Douglas, to hold more livestream events. During its live shopping events, Petco dedicated a team to interact with audience members in real time and promote relevant products on the screen. Remote and on-site employees work together to provide shoppable and engaging events.
The brand has also worked with Facebook and Instagram to establish social shops directly on the social media platforms. Additionally, Petco leveraged its existing influencer partnerships to launch a TikTok campaign that reached over 28 million impressions for its pet apparel brand.
3. KitKat Australia
KitKat introduced the first Facebook Live shopping experience in Australia, “Live from the KitKat Chocolatory,” during the 2020 holiday shopping season. The event featured its chocolatiers demonstrating new products, interacting with special guests, and providing exclusive offers to the audience.
The innovative experience included a shopping feature for livestream viewers to purchase products by simply typing keywords. A viewer could type a prescribed keyword into the comment box, triggering a Messenger notification including a link to purchase the product online. Technologies like this keyword artificial intelligence (AI) tool are becoming more pervasive as social media companies experiment with new ways to purchase products directly on their platforms.
Zimba, a global teeth-whitening brand, quickly adopted the Facebook Shops platform to bring its products directly to its customers on the social media platform. With Facebook Shops, Zimba created a digital storefront where customers can discover and purchase products without leaving the app.
To provide seamless customer care, Zimba also enables its customers to contact the brand directly on Messenger and Instagram Direct Message (DM). Customers can ask product questions, get support, and track deliveries before, during, and after they make a purchase on social media. As a result, Zimba realized a 6.7% increase in average order value from buyers on social media compared to buyers on its website.
H&M was one of the first apparel brands to invest in closing the gap between social media and online shopping. The brand created its own mobile sites that would list apparel and accessories from images in its Tweets that linked directly to purchase the products online. Today, the brand uses Instagram Shopping to promote its latest styles directly on the mobile app and link to products featured in every post.
The brand’s next step is to launch “Shop Live” at its H&M HOME Concept store in Kuwait’s largest shopping mall, The Avenues. With technology powered by Go Instore, customers can access instant live consultations with staff in the store while browsing online. The new tool provides personalized experiences regardless of whether customers choose to shop in person or at home.