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Every day, the graphic design industry changes. Graphic design is one of the fastest-growing sectors today, with applications ranging from the production of print and television media to the use of aesthetically pleasing graphics to elicit strong emotions on social media.

Thus, you may be wondering, what exactly does a graphic designer do? Essentially, the job title describes the entirety of a graphic designer’s work. They create graphic designs. Seems very straightforward, doesn’t it?

The goal of a graphic designer is to convey information visually through photos and art.

Graphic designers work in magazines, advertising agencies, and marketing firms, creating posters, bus wraps, billboards, packaging, logos, and marketing materials. It also involves selecting photos and typefaces and creating layouts for advertisements, annual reports, brochures, magazines, and other projects.

When it comes to their average salary, the US Bureau of Labor Statistics (BLS) reports that graphic designers earn $53,380 a year, or $25.66 an hour. Pay levels for those working in advertising and public relations tended to be higher.

One of the many things a graphic designer does on a daily basis is use imagery in media to convey beautiful and artistic messages. To achieve genuine success in the field, a graphic designer must perform these 5 tasks each and every day:

1. Network

Creativity and being an artist are often viewed by the artist and the world as very solitary practices. As a graphic designer, you will have to put this desire behind you as you seek to become successful in the industry. Connecting with other designers and professionals within the industry will open up doors to jobs, clients and professional development that you would have otherwise not known were available to you.

Graphic design is not just an opportunity to showcase your artistic ability. Unless you get a job working with a third-party agent that connects you with real-business owners to gain experience or you work for a company creating solely for them, you will need to expand your network so that your business thrives.

A graphic designer needs good communication skills to build up a network of clients, industry contracts, and other professional designers. When first starting out, this may seem daunting: with no existing professional contacts in the industry, getting started as a novice graphic designer may feel like an impossible task.

Fortunately, apprenticeships offer a great way to start getting experience within the graphic design industry and building a professional network. By undertaking an apprenticeship, in addition to learning the skills and gaining the experience that will shape your career, you’ll build a professional network.

A network of mentors and industry professionals who can guide you throughout your career, in addition to providing you with job opportunities or recommendations.

2. Professional development

Keeping up with the trends and pop culture is an absolute must for graphic designer that wants to remain relevant and useful for their clients. The industry is constantly evolving, and it is up to graphic designers to make sure that they are keeping up with every change.

These changes aren’t exclusive to what is “in” at the moment. Media tools, formats, and standards are constantly changing to meet the requirements of the various mediums your designs will be used.

On top of that, inspiration can be a tricky thing, and keeping yourself up-to-date with the industry can be difficult. Fortunately, there are many websites and forums for graphic designers to learn from fellow designers, such as Dribbble, Behance, and Artstation.

You’ll be able to see what graphic designers are working on, and which tools they’re using to get their projects done. Being too far behind will essentially make you ineffective as a designer when the next big update happens. Constantly educate yourself on the new tools and trends that are emerging daily.

3. Practice discipline

Any self-employed freelancer or business owner knows that working for yourself means creating and following your schedule. Timelines and delivery dates are something you create, and you don’t have a boss whose responsibility it is to make sure things get done. You are the boss.

Physical and virtual calendars, alarms, reminders, journals, sticky notes, determination, and self-discipline are necessary to meet the deadlines you create for yourself and your prospective clients.

Without these things, freelancers or apprentices will obtain jobs and not have the ability to meet the needs of their clients or employer, which can harm their careers and reputations within the industry.

4. Collaborate

Different than networking, collaboration involves connecting with other designers and individuals within the graphic design industry to ensure the successful creation and distribution of the media you are creating.

Some of the projects you are tasked to complete cannot be done by you alone. You may need to connect with other artists, animators, digital professionals, vendors, and possibly many others so that your project is completed.

Read Also: Where Can I Find Freelance Graphic Designers?

During the design process, the team can send updates, receive feedback in real-time, and change the design as needed. The team’s feedback is also used to develop strategies and plans.

The design industry relies heavily on teamwork and collaboration to ensure efficient safe and fantastic results.

5. Time management and scheduling

Much like practicing discipline, time management requires the graphic designer to create schedules and plans so that their time is utilized efficiently. Since most graphic designers operate in a freelance capacity, it is necessary for them to mark all their progress deadlines and due dates on a calendar.

The final deadline is not the only date that is important. Batching your work and tasks in manageable chunks and meeting your self-imposed benchmarks are essential when it comes to being a successful graphic designer. It is much like running your own business.

Other Tasks

  • Create

Using your creative genius and eye for what is visually appealing, you will create compelling graphics every day. No, you won’t necessarily be pumping out finished products on a daily basis, but you will be at your computer, notepad, or sketchbook working on designs and creations that will be used by your clients in their operations.

This is the part where you get to utilize your artistic talents and passion to create for your clients. In order to convey your message, you must create graphics in an understandable and appealing way so that they can be understood and appreciated. Each project will test your skills and abilities as an artist.

  • Revise

Graphic designers create many drafts and not every creation is acceptable to them as an artist nor is every submission accepted by the client. This requires you to constantly edit and revise your creations.

As an artist, getting your creations ripped apart by clients can be pretty defeating. Sometimes you will put your heart and soul into a project, just for the client to say, “did you even pay attention to the brief?”

Rejection and complete reworks or extensive revision are just part of the gig. Be prepared to make whatever changes the client may want.

  • Deliver

This is sometimes the scariest part about being a graphic designer or working for yourself in general. Even if you have the utmost confidence in your abilities as a creator, you don’t always know how the client will feel.

Even if 100 out of 100 deliveries resulted in a very satisfied client, the fear of rejection is still there. Pushing past the fears and submitting the masterpiece that you created is an everyday part of being a graphic designer.

Your clients are eagerly waiting for your deliverables and are not likely to be as picky as you are when you are creating them. Of course, be ready for rejection, but don’t be surprised when your client happily accepts your creations.

  • Bonus

As an artist and creator of a career, you use your artistic abilities to meet clients’ needs. This can still be an outlet for your artistic nature but be prepared to utilize your skills in a more controlled environment where you won’t necessarily be feeding your artistic side. This can be daunting and quite frankly emotionally and mentally draining.

Taking the time out of every day to create for yourself is essential to being successful as an artist. This doesn’t necessarily involve creating something. Artistic release or expression can be done however you’d like.

Painting, reading, singing, meditating, or some other form of artistic release will help prevent burnout and keep you performing well for your clients and yourself.

How to Become a Graphic Designer?

Although it may appear like a fairly straightforward idea, it’s not as simple as most people would believe to become a successful graphic designer. Being creative and knowing Photoshop are not enough to pursue a profession in graphic design. That being said, there are instances when pursuing a career in freelance graphic design can suffice.

Two of the tools in a graphic designer’s toolbox are creativity and creative aptitude. There are a few more tools that a graphic designer ought to have, even if they can be essential to the accomplishment of a job.

1. People skills

The ability to bring things to life is a relatively solo task, but graphic designing often requires collaboration, networking, and connecting with clients to better understand their ideas.

Without the people skills required to do all of these, graphic designers will find themselves with plenty of ideas with no one wanting to use them.

But people skills aren’t enough in the graphic designing industry. Beyond your resume, you will also need to demonstrate some soft and hard skills required in this career.

Soft Skills

  • Communication

Graphic designers use text and images to communicate ideas. It is therefore essential to have good communication skills for this job.

There are times when designers have to explain a design decision to someone who doesn’t understand it. They’ll also need to be good in writing and presentation skills.

  • Creativity

Creative thinking is essential for graphic designers. It is their responsibility to convey ideas creatively through text and images.

In order to serve their clients, they need to come up with creative solutions. For example, they might have to create an image that helps sell a product or promote a company’s mission. This example scenario alone requires a mix of creativity and problem-solving.

  • Time management

It is common for graphic designers to work on multiple projects at once. Since this is generally practiced in the workplace, time management skills are crucial.

In order to meet all set deadlines, graphic designers should be able to multitask, juggle multiple assignments, and handle multiple projects in a timely manner. With so many project management tools out there such as Hive, Asana, and Monday, it is so much easier to collaborate with teams and handle multiple design tasks.

  • Strategic

An effective graphic designer is a strategic thinker who considers how certain design elements work together while adhering to design standards. It involves brainstorming, thumbnailing, evaluating designs, and performing market research.

  • Problem-solving

An effective design brief solves a client’s problem– they need something communicated, and the right design will do that.

A graphic designer uses problem-solving skills throughout the design process. Depending on the client’s needs, this may involve troubleshooting design issues or revising designs.

Hard Skills

  • Idea generation

The ideation process involves generating, developing, and communicating new ideas. This is the first thing a graphic designer must do when starting a new project. Creating an idea involves four steps: research, development, evaluation, and application.

Graphic Designers use a variety of techniques and skills for ideation. An example would be a mood board and a thumbnail.

Mood boards are visual representations of new ideas and communicate the direction or tone of a project. A thumbnail, on the other hand, is a quick sketch that approximates a design’s layout, including key elements like images and headlines.

  • Design principles

Graphic Designers must have a strong understanding of design principles. Different elements will be used strategically throughout their work to convey the message they intend to communicate.

In order to create visually appealing and well-structured designs, graphic designers must combine lines, colors, shapes, space, texture, typography, scale, dominance, emphasis, and harmony.

  • Typography

Graphic design relies heavily on typography. Good typography creates meaning and invokes a feeling, while a poor one can turn customers off.

It is essential for graphic designers to have a wide range of skills, including font selection, kerning, tracking, and leading.

  • Technology

Technology has become an integral part of graphic design in today’s society. A first step in becoming a designer is to become comfortable with design software, such as Quark, InDesign, and Adobe. Many companies use this software to produce digital prints.

If you are designing graphics for websites, you should also be familiar with web design. Creating a successful website requires knowledge of multiple programming languages (such as HTML, CSS, etc.) and content management systems such as WordPress.

  • Branding

Clients and employers often rely on graphic designers for branding. To work with a brand effectively, they need a deep understanding of its unique characteristics.

Once the brand has been created, it needs to be brought to life with logos, colors, typography, illustration, photography, graphic elements, and more. Designers create work that speaks to the right audience and is consistent across platforms.

  • Designing for print

In spite of the rapid growth of digital design, designing for print is still a valuable skill. A graphic designer should be familiar with bleeds, slugs, crop marks, and fold marks, as well as ink limits, dots gains, and transparency.

Additionally, they should be familiar with different file formats, color schemes, paper sizes, weights, and stocks.

  • UX and UI design

It is possible for graphic designers to stay competitive in the field by acquiring UX and UI skills. In order to create visually appealing and functional designs, Graphic Designers need to understand UX and UI.

Knowing graphic design fundamentals will allow graphic designers to better collaborate and communicate with UX and UI Designers.

2. Education

Unfortunately, even though art is heavily reliant on the natural talents of the artist, an education with certificates and or degrees opens up many more doors.

Not only will education help you learn the ins and outs of the programs you will use every day, but it will also serve as proof for prospective clients that you can do what you say you can.

3. Experience

The truth is many people aren’t always able to devote the time and money to become your clients. As you attempt to utilize your skills and expand your business as a graphic designer, your clients will want to see your previous successes before hiring you for their projects.

Real-world experience will help you consolidate your theoretical skills and begin to translate them into meaningful, practical skills. As a result, you’ll be able to talk more about them during interviews, and of course, this will make you more comfortable while you wait for a chance to earn a real salary.

Getting into graphic design

Graphic design skills, education, and experience will set you up for a successful career in graphic design.

Something to consider is that education is not always required when you have an impressive portfolio and experience. It should be seen as something that opens up doors and assists you in reaching your goals.

If you’re fresh out of education and are struggling to find yourself clients, then an apprenticeship might be the perfect stepping stone to launch your career!

You’ll work with experienced professionals to gain knowledge and skills that are often difficult to learn on your own or in the classroom. Most importantly, you’ll begin your collection of completed work and projects: a catalog that can be used to verify skills to future employers, helping you land a dream job.

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