With the help of funnels, every sales cycle can and ought to be automated and made more effective. Sales funnels let your audience make decisions and discover information that will ultimately result in them buying from you. Gaining new clients requires selecting and optimizing the right funnel.
The path from a website visitor to a devoted customer is known as a sales funnel. It covers every stage from not knowing your company even exists to relentlessly spreading the word about it.
Constructing sales funnels is a form of art. You may increase sales by developing relationships, dialogues, and trust with your consumers by using a well-designed sales funnel.
As different as your consumers are, so are sales funnels. Some people make purchases right away, while others deliberate for weeks or even months. For some clients, it takes numerous “touches”—sales conversations, emails, video webinars, and blog posts—before they can trust and comprehend your company.
A sales funnel is effectively your entire business, so creating the perfect one for it might be stressful. It’s a good idea to select one form of the funnel that will address a specific difficulty when beginning to consider building a sales funnel or updating your existing one.
A few different kinds of sales funnels are listed below.
1. The Sales Letter Funnel
Use a traditional sales letter to sell your products or services. This funnel uses a long-form sales letter to sell the product or service upfront. It gets its name because of the script Russell Brunson uses for his sales letters in the DotComSecrets book called “Star, Story, Solution.” The sales letter sells your front-end product, and then you have upsells and downsells immediately after the main offer to increase the average cart value.
2. The Squeeze Page Funnel
Use curiosity to generate leads with this simple two-page sales funnel. The goal of a squeeze page is to get your visitor to give you their email address. These pages have very few other distractions. Oftentimes, not even a logo on the page or any complicated footers or extra links. The #1 secret to getting the highest conversion rate on a squeeze page is to use a curiosity-based headline. Then they have to put in their email address and click “Submit” to figure out the answer to the question.
The better the curiosity, the more likely they are to give you their email address. Squeeze pages, are great when you are going after a new audience so you don’t use a lot of branding. Focusing on curiosity to get them to opt in is the goal. Then, on the next pages in the funnel is when you can start introducing your branding, other content, videos, etc.
3. The Membership Funnel
Create a membership site and sell access to it through this funnel. Membership Funnels were created to sell people into membership sites, paid newsletters, and more. There are different ways you could sell a membership site (for example, with a webinar or a sales letter), but in this template, we will be using a video sales letter. On the first page, someone will typically signup for some type of trial. On the Thank You Page, they get a link to create their account in the member’s area. Users create their own unique username and password and content unlocks based on the user’s specific purchases.
4. The Survey Funnel
Find out who your visitors are first and then send them into the right funnel. A survey funnel has two main purposes. The first is to help your visitors engage with you more because they are required to answer questions and make micro-commitments. The second is it allows you to figure out who your visitors are, and then you can show them a different sales message based on who they are.
So in the survey, I may ask questions like, “Are you a man, or a woman.” If they choose a man, I would then direct them to a version of my funnel that is set up to sell to a man, but if they tell me that they are a woman, I may have a different sales video or webinar to show them.
5. The Video Sales Letter Funnel
Use video to sell your products or services through a VSL funnel. A video sales letter funnel has a video that makes the sale for your product or service. Often times people will hide the “Add To Cart” button until after the video has revealed the price. This isn’t necessary, but simple to do inside of ClickFunnels. The video sales letter sells your product, you can include an Order Form Bump on the order form, and then we normally have an upsell and potentially a downsale.
6. The Reverse Squeeze Page Funnel
Give value first, then ask for their email with a reverse squeeze funnel. Use a Reverse Squeeze Page Funnel to give before you take. Give away some of your best information and items before asking for a visitor to opt in. Then, ask customers to “opt-in for more” after they watch the video.
Read Also: How to Create a Sales Funnel
This is helpful when you need to drop your customer’s walls quickly since you’ve already contributed to your ‘relationship’ with them. Usually, you’ll have a lower conversion rate than a traditional Squeeze Page Funnel, but the quality of the leads will be much higher. The Thank You Page is used to give more information and Share with their friends.
7. The 2-Step Tripwire Funnel
Use a low-ticket front-end product and then upsell your other products. A Tripwire is a low-ticket front-end product that is so irresistible people have to purchase it. After they put in their credit card, you can then upsell them your more expensive products through Order Form Bumps and One Click Upsells or Downsells. The ‘Two-Step’ gets its name from the Two-Step Order Form used on the first page of this funnel type.
During Step One, a potential customer is asked for and submits their contact information. During Step Two, the potential customer selects their product and enters their credit card information. The real power of the two-step comes from the ability to follow up with a potential customer if they didn’t complete Step Two. Upsells and Downsells follow the first page to increase the Average Cart Value. Typically, the goal of this funnel is to break even on ad-spend, then ascend paying customers to higher-ticket offers on the Thank You Page.
8. The Live Demo Funnel
Demonstrate your product through your own live demo funnel. The Live Demo Funnel is a great way to show off your product by you simply using it in front of your customers. This gives the entrepreneur a way to answer live questions and demonstrate their product. Do this by hosting a periodic live show that others can also attend live. Remind viewers where they can get the product you’re showing and keep additional episodes below.
The best-known example of this type of funnel is at www.FunnelFridays.com.
9. The Invisible Funnel
Sell access to an event, but charge them after it’s over if they like it. Invisible Funnels work by giving away a lot of value for free upfront and only charging if the customer liked what they received. It’s like going to a restaurant and only paying if you liked the food. Although it is free to attend, visitors register their seats after a Video Sales Letter on the first page by entering their credit card information even though no money is charged.
An OTO is offered on the second page to increase Average Cart Value with additional products offered on the thank you page. If the customer likes the free training they are told to “do nothing, and your credit card will be billed in two days. If you didn’t like the training, just let me know and we won’t bill you at all.”
10. The Lead Magnet Funnel
Give people an ethical bribe in exchange for their email addresses. A lead magnet funnel is similar to the other opt-in funnels, except you are actually giving away something in exchange for their email address. It may be a report or video, but it’s typically something tangible that they are exchanging for their email address.
11. The Hero Funnel
Let people know who you are and how to connect with you. Use a Hero Funnel to showcase you as the entrepreneur, and your story, and build a list of followers while you do so. This funnel starts by sharing some of your bio, getting people to join your email newsletter, and then asking them to follow you on your social media accounts.
12. The Auto Webinar Funnel
Create auto webinars that automatically sell your products around the clock. The Auto Webinar Funnel is used after an entrepreneur has proven their offer several times previously in the Webinar Funnel. The major difference in this funnel is that the historically best converting webinar is uploaded online (YouTube, Vimeo, etc) and is embedded in its own “Webinar Broadcast Page.”
Auto webinars can play every hour around the clock selling your products and services automatically for you. Someone registers for the webinar on the registration page, then they are taken to a confirmation page where they can see the date and time for their event. They are then emailed links to indoctrination pages where you can get them excited about the training they either are about to get on, or just completed. After their presentation time has passed, they are then emailed links to a replay room where they have one last chance to watch the webinar.
13. The Homepage Funnel
A traditional “website” that pushes people into your core sales funnels. The Home Page Funnel lets the entrepreneur have elements of a traditional “home page” website, but turn it into an actual lead funnel. The first page tells the story of the business and invites visitors to opt in. They can also choose from the most popular products featured below. As opposed to the Hero Funnel, which highlights the entrepreneur, a home page funnel is good at featuring the business’ origins with several popular products.
14. The Webinar Funnel
This funnel will get people to register and attend your webinar events. The Webinar Funnel gives the entrepreneur more time to close potential customers at a higher price point, as most webinars are at least one hour long, and gives more time to address the false beliefs of customers. Webinar Funnels are an “event” and are broken into two phases.
During the first phase, visitors register for a seat to attend and hear success stories to increase curiosity. Unlike the Auto Webinar Funnel, this live version is usually hosted on a 3rd party software (Go-To-Webinar, Zoom, etc). During the second phase, visitors attend the live webinar and watch replays while the window to buy begins to close, creating true scarcity and urgency. To learn more on how to create a webinar that sells, read my book “Expert Secrets” and it shows you slide by slide what to say to sell any product or service. You can get a free copy at www.ExpertSecrets.com.
15. The Ask Campaign Funnel
Find out what your customers actually want before you create it for them. Use an Ask Campaign funnel at all stages of your business to find out what customers actually want. Typically, the open-ended question is phrased, “What’s Your #1 Question/Challenge With XYZ?” Customer responses become the basis of your offers and help you discover the false beliefs potential customers will experience before they’ll give you money. You can also offer the product as a gift if they respond to your campaign.
16. The Cancellation Funnel
Create a survey asking people why they are leaving then try to save the sale. The Cancellation Funnel is used when a customer is trying to either refund, cancel a service, or return a product. Many times they are canceled because they don’t understand something about what you offer. Doing a quiz first lets you figure out what their specific concern is, and then you can try to save the sale on the next page. This can drastically reduce refunds, cancellations and churn.