Not to be dramatic, but digital marketers today live and die by the tools of the trade. Modern marketers are expected to be a million places at once. Whether we’re digging through data or fine-tuning our social presence, relying on the right digital marketing tools means saving time and maintaining our sanity.

We’ve set out to put together a list of tools that are valuable to marketers of all shapes and sizes. After all, no two marketing teams are created equal. It doesn’t matter if you’re on a pint-sized team or you’re looking for enterprise-level digital marketing tools–this all-inclusive list has you covered.

1. Hubspot
2. Ahrefs
3. Google Trends
4. Wordpress
5. Google Analytics
6. Wistia
7. Moz
8. Medium
9. Unbounce
10. Google Search
11. Todoist
12. Asana
13. JIRA
14. Screaming Frog
15. IFTTT
16. Crazy Egg
17. Google Ads
18. Grammarly
19. Yoast SEO

1. Hubspot

HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service. It was founded by Brian Halligan and Dharmesh Shah in 2006.

Its products and services aim to provide tools for customer relationship management, social media marketing, content management, lead generation, web analytics, search engine optimization, live chat, and customer support.

HubSpot provides tools for social media marketing, content management, web analytics, landing pages, customer support, and search engine optimization. HubSpot has integration features for salesforce.com, SugarCRM, NetSuite, Microsoft Dynamics CRM and others. There are also third-party services such as templates and extensions.

Additionally, HubSpot offers consulting services and an online resource academy for learning inbound marketing tactics. It also hosts user group conferences and inbound marketing and certification programs. HubSpot promotes their inbound marketing concepts through their own marketing, and has been called “a prolific creator of content” such as blogs, social media, webinars and white papers.

2. Ahrefs

Ahrefs is a professional-grade SEO tool with powerful features across everything from keyword management to competitive analysis. While its interface isn’t geared for beginners, it’s a solid choice for experienced digital marketers.

While this SEO tool is fairly full-featured, we found that it didn’t spend a whole lot of time on worry about end-user niceties, especially an intuitive user interface. Starting at $82 per month for its Lite plan (when billed annually), this is a full-featured tool aimed mainly at people who know what they’re doing when it comes to SEO.

For those folks, however, it’s a solid choice. For example, Ahrefs maintains one of the largest indexes of backlinks on the web, currently with more than 12 trillion historical backlinks and 6 billion web pages crawled per day.

It also includes a number of other features and capabilities across ad-hoc keyword research, ongoing SEO monitoring and position tracking, content-specific research, and competitive domain comparison. Overall, Ahrefs can do a little bit of everything.

While it lacks the keyword management and SEO reporting features of Editors’ Choice Moz Pro (79.00 Per Month, Billed Annually at Moz), and its bare-bones user experience (UX) can’t match that of the much cleaner Editors’ Choice, SpyFu (33.00 Per Month, Billed Annually at SpyFu) , Ahrefs does plenty beyond its signature crawling capabilities to warrant consideration and has invested in interface improvements, more advanced reporting, and better keyword management features since our initial review.

3. Google Trends

Google Trends isn’t your average SEO tool. For those in e-commerce and dropshipping, it’s pretty handy at letting you know the seasonal trends of certain products – or your niche. You can even use it to edge out competitors by monitoring their positions. In this article, we’ll share how to monitor everything from YouTube stats to the Google Trends compare feature. But most importantly, we’ll share how to use Google Trends to maximize your business. So, let’s get down to it.

Google Hot Trends is an addition to Google Trends which displays the top 20 hot, i.e., fastest rising, searches (search-terms) of the past hour in various countries. This is for searches that have recently experienced a sudden surge in popularity.

For each of the search-terms, it provides a 24-hour search-volume graph as well as a blog, news, and web search results. Hot Trends has a history feature for those wishing to browse past hot searches. Hot Trends can be installed as an iGoogle Gadget. Hot Trends is also available as an hourly Atom web feed.

4. Wordpress

WordPress (WP, WordPress.org) is a free and open-source content management system (CMS) written in PHP[4] and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system, referred to within WordPress as Themes.

WordPress was originally created as a blog-publishing system but has evolved to support other types of web content including more traditional mailing lists and forums, media galleries, membership sites, learning management systems (LMS) and online stores.

WordPress is used by more than 60 million websites, including 33.6% of the top 10 million websites as of April 2019, WordPress is one of the most popular content management system solutions in use. WordPress has also been used for other application domains such as pervasive display systems (PDS).

WordPress was released on May 27, 2003, by its founders, American developer Matt Mullenweg and English developer Mike Little, as a fork of b2/cafelog. The software is released under the GPLv2 (or later) license.

To function, WordPress has to be installed on a web server, either part of an Internet hosting service like WordPress.com or a computer running the software package WordPress.org in order to serve as a network host in its own right. A local computer may be used for single-user testing and learning purposes.

5. Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.

As of 2019, Google Analytics is the most widely used web analytics service on the web. Google Analytics provides an SDK that allows gathering usage data from iOS and Android app, known as Google Analytics for Mobile Apps. Google Analytics can be blocked by browsers, browser extensions, and firewalls and other means.

Google analytics is used to track website activity such as session duration, pages per session, bounce rate etc. of individuals using the site, along with the information on the source of the traffic. It can be integrated with Google Ads, with which users can create and review online campaigns by tracking landing page quality and conversions (goals).

Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. Google Analytics’ approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed on the website and their geographical position.

It also provides more advanced features, including custom visitor segmentation. Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports show a site’s transactions, revenue, and many other commerce-related metrics.

On September 29, 2011, Google Analytics launched Real-Time analytics, enabling a user to have insight about visitors currently on the site. A user can have 100 site profiles. Each profile generally corresponds to one website. It is limited to sites that have the traffic of fewer than 5 million page views per month (roughly 2 page views per second) unless the site is linked to a Google Ads campaign.

Google Analytics includes Google Website Optimizer, rebranded as Google Analytics Content Experiments. Google Analytics’ Cohort analysis helps in understanding the behavior of component groups of users apart from your user population. It is beneficial to marketers and analysts for the successful implementation of a marketing strategy.

6. Wistia

Wistia is the leader in Brand Affinity Marketing for small and medium-sized businesses. Wistia provides innovative video marketing software which enables any company to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates. Founded in Cambridge, Massachusetts, more than half a million businesses across 50 countries depend on Wistia’s products to build their brands and their businesses.

7. Moz

Moz is a software as a service (SaaS) company based in Seattle that sells inbound marketing and marketing analytics software subscriptions. It was founded by Rand Fishkin and Gillian Muessig in 2004 as a consulting firm and shifted to SEO software development in 2008. The company hosts a website that includes an online community of more than one million globally based digital marketers and marketing related tools.

Moz offers SEO tools that include keyword research, link building, site audits, and page optimization insights in order to help companies to have a better view of the position they have on search engines and how to improve their ranking. The company also developed the most commonly used algorithm to determine Domain Authority, which is a score between 1-100, which is often used by many SEO companies to estimate a website’s overall viability with the search engines.

Moz has a series of tools in its SEO Toolbox, including Moz Keyword Explorer, a keyword research tool that provides keyword suggestions, SEO competition, opportunity, SERP features, saved lists, and accurate search volume data.

MozPro provides SEO site crawl checkups, prioritized SEO fixes, rank tracking, competitor tracking, SERP feature tracking and more.

Open Site Explorer is a free SEO tool that provides link data such as spam analysis.[16]

mozRank is an alternative to Google PageRank. Moz also has a tool for researching popular search trends.

Moz offers an SEO browser tool called MozBar.

In August 2016 Moz announced that it was dropping the Followerwonk tool to focus more on SEO.

In 2018, Moz announced that it will replace Open Site Explorer with Link Explorer for beta version

8. Medium

Medium is an online publishing platform developed by Evan Williams and launched in August 2012. It is owned by A Medium Corporation. The platform is an example of social journalism, having a hybrid collection of amateur and professional people and publications, or exclusive blogs or publishers on Medium, and is regularly regarded as a blog host.

Williams, previously co-founder of Blogger and Twitter, initially developed Medium as a way to publish writings and documents longer than Twitter’s 140-character (now 280-character) maximum.

Medium does not publish official user stats on its website. According to US blogs, the platform had about 60 million monthly visitors in 2016. In 2015, the total numbers of users was about 25 million.
The platform software provides a full WYSIWYG user interface when editing online, with various options for formatting provided as the user edits over rich text format.

Once an entry is posted, it can be recommended and shared by other people, in a similar manner to Twitter. Posts can be upvoted in a similar manner to Reddit, and content can be assigned a specific theme, in the same way as Tumblr.

In August 2017, Medium replaced their Recommend button with a “clap” feature, which readers can click multiple times to signify how much they enjoyed the article. Medium announced that payment to authors will be weighted based on how many “claps” they receive. In October 2019 the company announced it would no longer pay authors according to claps but according to readership time spent on article instead.

Users can create a new account using a Facebook or Google account. Users may also sign up using an e-mail address, when they are signing up using the mobile app of Medium.com.

9. Unbounce

Unbounce helps you convert more of your visitors into leads, sales, and customers. Using our drag-and-drop builder, you can create and publish your own landing pages without needing a developer to code em. Get conversion intelligence insights and enhance the intuition and skills you already have to ensure the best campaign performance every time.

The main reason that many people sign on with Unbounce is so they can easily create a landing page that turns visitors into customers. If you’re brand new to digital marketing, then you might be unfamiliar with the phrase “landing page.” Simply put: it’s the web page that people visit when they click on one of your ads. 

Remember: once you’ve managed to convince people to click or tap an online ad, you’ve only won part of the battle. You also need to convince those people to take some kind of action, such as buying a product or subscribing your email list. A good landing page will take those folks across the finish line. Unbounce helps you create that landing page.

10. Google Search

Google Search, also referred to as Google Web Search or simply Google, is a web search engine developed by Google. It is the most used search engine on the World Wide Web across all platforms, with 92.62% market share as of June 2019, handling more than 5.4 billion searches each day.

The order of search results returned by Google is based, in part, on a priority rank system called “PageRank”. Google Search also provides many different options for customized search, using symbols to include, exclude, specify or require certain search behavior, and offers specialized interactive experiences, such as flight status and package tracking, weather forecasts, currency, unit and time conversions, word definitions, and more.

The main purpose of Google Search is to search for text in publicly accessible documents offered by web servers, as opposed to other data, such as images or data contained in databases. It was originally developed in 1997 by Larry Page, Sergey Brin, and Scott Hassan. In June 2011, Google introduced “Google Voice Search” to search for spoken, rather than typed, words. In May 2012, Google introduced a Knowledge Graph semantic search feature in the U.S.

Analysis of the frequency of search terms may indicate economic, social and health trends. Data about the frequency of use of search terms on Google can be openly inquired via Google Trends and have been shown to correlate with flu outbreaks and unemployment levels, and provide the information faster than traditional reporting methods and surveys. As of mid-2016, Google’s search engine has begun to rely on deep neural networks.

11. Todoist

If you’re looking for the best to-do list app, one that works on all your devices has great features for monitoring your productivity and lets you geek out on organizing everything you have to do, Todoist is for you. This excellent and reliable app is available on all major devices, couldn’t be easier to use, and comes with great features. There’s a free version, and it’s very good, though Todoist is better at the Premium level. If you need an app to organize your tasks, either by yourself or with others, Todoist will keep you happy and productive. It’s an Editors’ Choice.

Use Todoist to:
• Capture and organize tasks the moment they pop into your head.
• Remember deadlines with reminders and due dates.
• Build lasting habits with recurring due dates like “every Monday”.
• Collaborate on projects by assigning tasks to others.
• Prioritize your tasks with priority levels.
• Track your progress with personalized productivity trends.
• Integrate your tools like Gmail, Google Calendar, Slack, Amazon Alexa and more.

12. Asana

Asana is a software-as-a-service designed to improve team collaboration and work management. It helps teams manage projects and tasks in one tool. Teams can create projects, assign work to teammates, specify deadlines, and communicate about tasks directly in Asana. It also includes reporting tools, file attachments, calendars, and more.

In May 2013, Asana launched Organizations, a way for companies of all sizes to use Asana, reporting tools to help teams monitor project progress, and IT admin tools.

In 2014, Asana launched Calendar View for projects and tasks, its native iOS app,[18] and Dashboards.

In January 2015, Asana released its native Android app. Later that year, the company added team conversations. In September 2015, Asana unveiled a completely redesigned application and brand.

In 2016, Asana added administrator features including member management, team management, and password and security controls. Then, status updates were added so teams could communicate the state of a project to stakeholders, and task dependencies followed in July 2016. In September 2016, the company launched custom fields, “an interface and architecture that will let you tailor Asana’s information management to cover a variety of structured data points”. A few months later, Asana launched Boards so teams could organize and visualize their projects in columns. The Verge reported that, “By integrating lists and boards into a single product, Asana may have just vaulted ahead of its rivals.” The company also released pre-made project templates.

In March 2017, Asana announced its integration with Microsoft Teams, followed by the launch of custom project templates in June. In fall 2017, start dates, a new integration with Gmail, and comment-only projects were released. Also in November, Asana launched its app in French and German.

At the beginning of 2018, Asana launched a new CSV importer so teams could upload their data into the app. In February 2018, the app was released in Spanish and Portuguese. In March 2018, Asana announced a new interactive feature called Timeline, which businesses can use to visualize and map out their projects.

13. JIRA

JIRA is a tool developed by Australian Company Atlassian. It is used for bug tracking, issue tracking, and project management. The name “JIRA” is actually inherited from the Japanese word “Gojira” which means “Godzilla”.

The basic use of this tool is to track issue and bugs related to your software and Mobile apps. It is also used for project management. The JIRA dashboard consists of many useful functions and features which make handling of issues easy.

14. Screaming Frog

Screaming Frog is first and foremost a crawler. Once you’ve installed it, you’ll use it to visit pages on your website. Just enter the URL of your website and the tool will start there and crawl every page it finds. If you’ve configured your site properly, it should hit all the pages. How does it crawl?

The same way that Google crawls your site: it follows links. It will find links on your menu, header, footer, and within your content. Then, it will follow those links. If you’ve got a website with thousands of pages, you might need to increase the amount of memory that the spider uses. Fortunately, Screaming Frog lets you do that very easily.

For example, you might have broken links on your site. If so, Screaming Frog will find them. You could have a page where the title tag doesn’t match the H1 tag. Screaming Frog will identify that as a problem as well. There are numerous other issues that the tool will identify for you. Screaming Frog is designed to help with on-site SEO. It’s especially great at uncovering technical problems.

15. IFTTT

If This Then That, also known as IFTTT , is a freeware web-based service that creates chains of simple conditional statements, called applets.

An applet is triggered by changes that occur within other web services such as Gmail, Facebook, Telegram, Instagram, or Pinterest.

For example, an applet may send an e-mail message if the user tweets using a hashtag, or copy a photo on Facebook to a user’s archive if someone tags a user in a photo.

In addition to the web-based application, the service runs on iOS and Android. In February 2015, IFTTT renamed its original application to IF, and released a new suite of apps called Do, with which users can create shortcut applications and actions. As of 2015, IFTTT users created about 20 million recipes each day.[10] All of the functionalities of the Do suite of apps have since been integrated into a redesigned IFTTT app.

IFTTT employs the following concepts:

Services (formerly known as channels) are the basic building blocks of IFTTT. They mainly describe a series of data from a certain web service such as YouTube or eBay. Services can also describe actions controlled with certain APIs, like SMS. Sometimes, they can represent information in terms of weather or stocks. Each service has a particular set of triggers and actions.

Triggers are the “this” part of an applet. They are the items that trigger the action. For example, from an RSS feed, you can receive a notification based on a keyword or phrase.

Actions are the “that” part of an applet. They are the output that results from the input of the trigger.

Applets (formerly known as recipes) are the predicates made from Triggers and Actions. For example, if you like a picture on Instagram (trigger), an IFTTT app can send the photo to your Dropbox account (action).
Ingredients are basic data available from a trigger—from the email trigger, for example; subject, body, attachment, received date, and sender’s address.

16. Crazy Egg

Crazy Egg is an online analytics application that provides you eye-tracking tools. It generates heatmaps based on where people clicked on your website. Thus, it gives you an idea on where to focus. It lets you filter data on top 15 referrers, search terms, operating systems, etc.

To use Crazy Egg, a small piece of JavaScript code needs to be placed on your site pages.

Once the code is on your site, Crazy Egg will track user behavior. Your servers will create a report that shows you the clicks on the pages you are tracking. You can review the reports in the dashboard within the member’s area of the Crazy Egg site. Setting up Crazy Egg is a quick and easy task.

It offers you insights in four different ways −

• Heatmaps − It gives you a defined picture of where visitors who clicked on your page. Where you need to make changes so as to improve conversions.
• Scrollmaps − It gives you insights into what length people scroll down on your page. With Crazy Egg, you can ensure where people leave your page and where to hold them exactly and where to add more to hold them for longer.
• Overlay Tool − It gives you an overlay report of the number of clicks occurring on your website. You may be able to get more on it.
• Confetti − Confetti distinguishes clicks for you segmented by referral sources, search terms, etc. Now, you know the origin of your clicks, so you uncover the traffic sources. Put extra efforts there and you will earn more traffic and revenue.

17. Google Ads

Google Ads (formerly Google AdWords, before July 24, 2018) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network).

Google Advertising has evolved into Alphabet Inc’s main source of revenue, contributing US$134.8 billion in 2019 to Alphabet Inc’s total revenues. Google Ads offers services under a pay-per-click (PPC) pricing model. Although an advanced bidding strategy can be used to automatically reach a predefined cost-per-acquisition (CPA), this should not be confused with a true CPA pricing model.

18. Grammerly

Grammarly is an American multinational technology company that develops a digital writing tool using artificial intelligence and natural language processing. Through machine learning and deep learning algorithms, Grammarly’s product offers grammar checking, spell checking, and plagiarism detection services along with suggestions about writing clarity, concision, vocabulary, delivery style, and tone.

Grammarly automatically detects potential grammar, spelling, punctuation, word choice, and style mistakes in writing, following standard linguistic prescription. Algorithms flag potential issues in the text and suggest context-specific corrections for grammar, spelling, wordiness, style, punctuation, and plagiarism, although some are only for premium users.

It is available as a web or desktop editor, as a browser extension for Chrome, Safari, Firefox, and Edge, and as an app for both iOS and Android. Premium service is available for a monthly or annual payment. The company also offers an enterprise tool called Grammarly Business.

19. Yoast SEO

Yoast SEO comes with tons of features to optimize your website. It has built-in content analysis, meta keywords and description management, managing duplicate content, xml sitemaps, social features, rich snippets, and much more.

Yoast SEO plugin adds a Yoast SEO metabox on the post edit screen. This metabox allows you to add meta title and description for your blog post. It also allows you to choose a focus keyword for your post.

As soon as you choose a focus keyword. Yoast SEO plugin analyzes the post content against that focus keyword and assigns it an SEO score. It also recommends steps you should take to improve that SEO score.

Yoast SEO adds canonical link elements throughout your website. This helps search engines understand which links they should index. For example, your archive pages have content from your posts. Yoast SEO helps Google understand that a post listed on archive pages has a canonical link pointing to the original post.

Conclusion

For you to succeed in your marketing plans, you need the right tools, and most of them are outlined above. Make it your goal to use them properly and watch your marketing result increase.