Top 10 Ways to Use Google Trends For SEO

Google Trends is an invaluable tool for any serious marketer. Because of its power, it’s important that you understand how to use it properly and not to “discover trends” where none exists.

Google Trends is a free tool that provides data and graphs on the popularity of specific search terms used on Google and YouTube.

It was originally introduced in 2006 and the latest version was released in May 2018.

You can use Google Trends to:

• Find out what’s recently trending.
• Identify trending topics or subtopics within an industry or overarching theme.
• Discover geographic search trends local to your area.

• What is Google Trends SEO?
• 10 Ways to Use Google Trends For SEO
• How to Use Google Trends For Blogging
• Google Trending Searches
• What is Google Trends Used For?
• How to Use Google Trends to make Money
• Google Trends Pakistan
• How to Use Google Trends For YouTube
• 5 Ways to Use Google Trends For Marketing
• How to Use Google Trends For Keyword Research
• How do I Use Google Trends Advantage?
• Where Can I Find Trending Topics For SEO?
• How Does Google Trends Work?
• How do I Monetize Google Trends?
• Google Trends
• Google Analytics
• Google Keyword Planner
• Keyword Research
• Top Google Searches
• Google Trends API
• Google Keyword Planner Free
• Google Keyword Tool
• How to Use Google Keyword Planner
• Google Products Trends
• How do I Find Trending Products on Google Trends?
• What is The Most Searched Thing on Google Ever?
• How do I Find The Most Searched Words on Google?

What is Google Trends SEO?

Google Trends is a search trends feature that shows how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a given period of time. Google Trends can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume.

Google Trends provides keyword-related data including search volume index and geographical information about search engine users.

Read Also: How Does Google Get Profit by Search Engine

You can explore Google Trends from the top down by visiting the tool and seeing what searches are currently trending, then digging into a topic for more information. For example, Google Trends recently shared information on trending searches related to Hurricane Irma, such as top relevant search terms across the U.S. and top “how to” search queries in Florida.

You can also enter a search term into the search box at the top of the tool to see how search volume has varied for that term over time and in different locations. Change the location, time frame, category or industry, and type of search (web, news, shopping, or YouTube) for more fine-grained data.

10 Ways to Use Google Trends For SEO

Here are 10 tips on how to use Google Trends for better SEO.

1. Keyword Research

You can conduct free keyword research on Google Trends by entering a specific search term in the search box on the homepage.

By default, this runs a search of Google’s most popular keywords – but you can also change it to scour YouTube search data instead.

Google Trends will return a graph of the search term’s popularity over the past year. You can also change the timeframe by expanding the date range.

Looking at the past two or three years of data, versus only the past year, can help you distinguish between fads and true trends.

The keyword research feature helps to identify keywords that are growing in popularity and to avoid keywords that are becoming less popular over time.

2. Finding Related Keywords

What makes Google Trends unique is its ability to recommend related keywords that are currently growing in popularity.

This feature is powerful in that it allows you to identify better, more relevant keywords based on your core search term.

When you type a search term into the homepage, the site returns a list of keywords it considers as closely related to your search.

Google Trends shows you these keywords in order of popularity, and will even provide you with the exact % search volume increase for each one.

Sometimes, it will replace the % search volume with the word “Breakout.”

This means the keyword has increased by over 5,000%.

In my experience, these trends are some of the most important ones to hop on, because they haven’t become competitive yet – meaning you can land the #1 slot on Google’s search page before the keyword becomes mainstream.

The only downside to building your strategy around “Breakout” keywords is they can sometimes turn out to be fads, not real trends.

Unlike evergreen content, the content you build around these trending search terms may eventually go stale.

3. Discover Related Topics

In addition to using Google Trends to discover related search terms, you can also use it to uncover related topics for future content.

In the table to the left of Related Queries, there’s another table called Related Topics.

Instead of showing you specific search terms, this table provides you with insight into broader topics that people are searching for.

You’ll still need to hone in on specific keywords for every topic you choose to write about – but these recommendations can help you find new and trending ideas for future content.

There are a myriad of ways to use Google Trends to your best advantage – but as a content marketer, these are some of the most important ones you should be aware of.

Now, let’s get into some more specific tips for using Google Trends to improve your SEO strategy.

4. Start Big & Whittle Down

A great way to start big?

Enter a big-time keyword for your topic and press Enter.

From there, Google Trends invites you to drill down in the following ways:

• Using Worldwide helps you target a specific market geographically. For example, you’ll see the word “umbrella” peak at different times across different hemispheres.
• Time selection ranges from “2004 – present,” all the way down to the “past 4 hours.”
  • Pro tip: Use multiple time selections to get an idea of the long-term trends vs. the short-term trends. More on that later.
• Filtering by category is essential. At least if you’re running a search on “Celtic Thunder” and don’t want to read about Irish weather patterns.
• Web Search Type (including web, image, news, Google Shopping, and YouTube) is another vital category, but more on that in item #3.

With an estimated 6.3 billion searches per day and approximately 2.3 trillion global searches per year, the key takeaway here is to start big, and then filter to get the most relevant information.

5. Context, Context, Context

Google Trends works in a highly relativistic fashion.

The results of today aren’t compared to the overall popularity of all trends, but rather the previous heights of the keywords you entered.

Take the phrase “Caribbean cruise” – pre-COVID-19, a very popular search term.

Here’s what you’ll see in the default settings, which include “Past 12 months.”

It probably comes as no surprise, the popularity of Caribbean cruises has tanked.

But what if we change the date to “2004-present”?

The overall trend looks much more stable. This familiar “heartbeat” pattern is characteristic of seasonal search terms like the Caribbean cruise.

The takeaway: never ignore context.

Try to get rid of your own blind spots before you believe you’ve discovered an insight that no one else has.

Other ways of adding context include:

• Using the + Compare tool to add new keywords.
• Filter by country or category.
• Web searches.

6. Get More Advanced with Specific Search Options

Using “related queries” and other specific search options can help you find new keyword ideas – and even steal business from your competitors.

Here’s how.

You’ll notice five options – many of which even frequent Google Trend users don’t always use:

• Web search (Default).
• Image Search.
• News Search.
• Google Shopping.
• YouTube Search.

Each individual click will yield results based on different segments of your potential markets.

You’ll also notice even more options here for sorting popular topics and queries:

Note this is set to certain defaults: it’s showing you the rising trends.

Click Rising and you’ll also have the option to view the top overall keywords.

Usually, Rising is a better option if you want to identify the hot trends.

These suggestions are highly useful for SEO because they can help inspire new content that embraces new trends.

Don’t be afraid to dig down into the queries, either – there’s a good chance that you can hop on a new trend before it becomes a “breakout” and secure a top position for your latest post.

7. Target by Location

The most cursory use of Google Trends will focus exclusively on keywords.

For the best results, you’ll also need to incorporate location into the mix.

Using local keyword trends, you can see exactly which regions and subregions need your products or services, allowing you to get laser-targeted with your SEO strategy.

Location filtering allows you to hone in on the geographic areas with the highest demand for your products or services.

Using our “Caribbean cruise” trends from earlier, you’ll find that Floridians – or at least, people already in Florida – are the most interested:

Take it a step further with a click on Florida, and you’ll find that the Orlando-Daytona Beach-Melbourne metro region is highest, followed by Miami and then Naples.

8. Trend Predictions

It’s the easiest thing in the world to log on to Google Trends and identify those trends that already leave a trail of breadcrumbs.

The problem?

Every other marketer is using the same data.

If you want additional insights, try using the available data to predict trends.

In order to hop on the latest trends before no one else does, you need to keep a finger on the pulse of seasonal and local trends at all times.

With the help of Google Trends, you can find relevant topics that are trending right now…. and create content about them before no one else does.

Not long ago, the practice of “newsjacking” was a sure way to capitalize on current hot stories. Google Trends can indeed show you exactly which news trends of the day are the hottest.

There are a few ways to do this:

• Identify trends with filtering by specific categories or countries. Today’s top health story might not make major headlines in Google Trends, but it can help you identify topics to watch.
• Compare two key phrases in a single trend. For example, Both “Vote for Trump” (Red) and “Vote for Biden” (Blue) have experienced an upward trend over the past 30 days. What does that mean? That’s s great question to get the conversation started (i.e., boost engagement)

9. Use Long-Tail Key Phrases to Inspire Content

Ranking at the top of the SERPs for “Caribbean Cruise” is still quite an undertaking, but there’s no reason you can’t get to the top of Google search results for a long-tail variation of a trophy phrase.

Switching gears, let’s say you’re writing a music blog and you want to leverage an upcoming event; the Grammy awards.

A click on the trend will yield top questions asked Google, most searched best new artists, and even questions related to the host of the Grammys — such as “how old is James Corden”?

But you want to go deeper and find content that’s truly insightful.

Try using tip #3 to find the associated queries making Google Trends — but don’t stop there.

Cross-reference those queries with each other (ala tip #2) to get a proper context and find out what’s at the core of customer curiosity.

10. Use Data for Video Optimization

Viewing related topics – not just related queries – can help you better optimize your video content for search.

Let’s say you posted a video on how to get discounts on Caribbean cruises.

• Enter in your search term.
• Switch from Web Search to YouTube Search.
• Check out Related Queries and Related Topics.
• Sort by Top or Rising — if you prefer.

From here, you’ll find that people search cruises based on ship classes, not just by searching the ships themselves.

Armed with this knowledge, you are in a better position to write relevant titles and descriptions.

This improves your opportunity to capture YouTube traffic, as cruise season rolls around.

You may even decide to create a series of videos (or blog content) explaining the different ship classes available on your cruise line.

How to Use Google Trends For Blogging

Google Trends is another fantastic tool to use when creating highly targeted content. It will help you make sure that your content features popular and relevant keywords that readers will be searching for, so you stand a higher chance of them finding your blog posts.

Google Trends can also be really helpful for those that require a little help in the content creation department, as well as those who like to remain up to date with the latest topics.

Check your keywords

Using Google Keyword Planner to choose and plan your keywords is great but a savvy blogger will add in an extra step to ensure their value by using Google Trends.

Simply run your keywords through Google Trends and you’ll be able to find out their popularity and whether people are actually interested in them. It’s great for ensuring that you’re heading in the right direction with your blog content ideas!

Find popular content ideas

If you are stuck for content ideas and are looking for inspiration, Google Trends is a great place to start your search. Using Google Trends you will be able to see what people are talking about, what products or brands are the latest talking point and what keywords they are using that fits in with your niche.

You will then be able to create content around those trends and benefit from increased search volumes, pretty impressive!

Create a content calendar

Having your own personalized content calendar will ensure you are always one step ahead with popular topics and content. Google Trends enables you to see which topics are most popular at certain times of year, so you can plan your content around them. For example, you should find that content about Fashion Week is most popular in February and September!

Google Trending Searches

This list of top trending searches is being regularly updated every quarter for the most up-to-date information.

Top 50 Google Most Searched Terms Globally

	Keyword	Average Apr – Jun 2021
1	youtube	1.3B
2	facebook	1.1B
3	whatsapp web	618.0M
4	google	506.0M
5	gmail	414.0M
6	translate	414.0M
7	weather	388.7M
8	amazon	338.0M
9	google translate	338.0M
10	instagram	338.0M
11	traductor	338.0M
12	hotmail	226.0M
13	cricbuzz	176.7M
14	fb	173.7M
15	tiempo	162.3M
16	clima	142.0M
17	google maps	142.0M
18	twitter	133.0M
19	nba	130.7M
20	yahoo mail	124.0M
21	yahoo	124.0M
22	satta king	124.0M
23	netflix	124.0M
24	tradutor	124.0M
25	weather tomorrow	116.3M
26	xổ số miền bắc	116.3M
27	погода	101.0M
28	maps	101.0M
29	livescore	91.7M
30	roblox	89.1M
31	ipl	88.5M
32	walmart	86.7M
33	переводчик	84.0M
34	speed test	83.1M
35	tiempo mañana	83.1M
36	outlook	83.1M
37	whatsapp	83.1M
38	ebay	78.1M
39	çeviri	78.1M
40	home depot	74.9M
41	yandex	73.9M
42	mcdonalds	72.3M
43	restaurants	68.7M
44	pinterest	68.0M
45	google traduction	68.0M
46	omegle	68.0M
47	meteo	68.0M
48	facebook login	68.0M
49	traduction	68.0M
50	traductor de ingles a español	68.0M

What is Google Trends Used For?

Google Trends is a free data exploration tool that lets marketers better understand what audiences are interested in and curious about, in real-time. Many marketers use this data as a way to gain insight into customer behavior.

This allows you to see how interest in a topic has changed, what terms are related to the topic, and even when interest in a topic tends to peak or diminish annually. But using the tool effectively also requires an understanding of how the tool collects and translates data from Google’s search engine.

Google Trends provides users with a powerful look at how audiences are reacting to and searching for news about global events, products, services, and more.

How to Use Google Trends to make Money

Google Trends is a handy source of search volume information, but it can also be used as a moneymaking tool. If you strive to make money via the Google AdSense affiliate program, then Google Trends should definitely be on your list of bookmarks.

This application provides detailed information about search terms and websites that allow you to determine which will be the most profitable keywords to use in the articles you write.

Register a blog or website, and monetize your Internet space with Google AdSense. This step is will neither cost you money nor will it be time consuming. In fact, Google offers users free blogs with its Blogger publishing platform, as does WordPress.

If you register for the Google AdSense program, you can arrange for small advertisements to appear on chosen webpages. Any time that visitors click on these ads, you will receive a certain amount of money. (These amounts vary depending on which ad is clicked and how much each advertiser is willing to pay site owners to promote its services.)

Refer to constantly updated data on Google Trends. The beauty of Google Trends is that it functions in almost real-time. This service provided by Google seeks to track user interest in common search terms. Thus, if you enter the words “make money,” you will presented with a line graph that will chart the popularity of this term over the span of several years.

However, by comparison, a search for the term “making money” reveals a lower search volume. Thus, if you are trying to decide which of these terms to include in a blog post, you may want to use “make money,” since it will probably bring more visitors to your blog and those visitors may decide to click on your AdSense ads.

Use Google Trends to assess your competition. In addition to supplying data about common search terms, Google Trends will also give you information about websites. This is valuable to you if you are seeking to make money with Google Trends, since you can discover how your competition is performing.

Perhaps the websites you are studying have experienced peaks of traffic in the past, but have declined in popularity in the last few months. Thus, data from this application will help to remove mystery from the websites and allow you to see how they tick.

Gauge the value of time in Google Trends data. Time is a vital factor in advertising, and Google Trends is the best place to look if you are trying to assess the popularity of particular keywords over time.

When choosing keywords for your writing, choose words with staying power, and not simply words that are popular for a few days before disappearing from the radar of Internet users. Study data and try to infer reasons why certain terms rise and fall in popularity.

Examine data on regions, cities or language to learn about the makeup of your audience. When you use keywords in your writing, you are targeting your work to specific readers. Ideally, these readers are English-speaking; however, they may speak other languages depending on the keywords you use.

For example, Google Trends states that nearly as many people from Japan are entering term “iPod” in Google search bars as from the United States. The more you know about your audience, the more you can target this audience with keyword-rich articles.

Google Trends Pakistan

Google released a list of the most popular trends in Pakistan during 2020 which reveal that six out of the 10 top searches were related to the nation’s favourite sport, cricket.

For the third year in a row, cricket has dominated Pakistan’s Google searches.

Google’s annual “Year in Search” looks back at the year “through the collective eyes of searches on Google Pakistan and offers a perspective on the year’s major events, hottest trends and changes in behaviour due to COVID-19 based on searches conducted in Pakistan”.

“This year’s trending searches, just like every other year, were dominated by everyone’s favorite sport,” reads a statement issued by the tech giant.

Pakistan vs England was the most popular search followed by coronavirus and Zimbabwe vs Pakistan.
Here is the list of trending searches of 2020:

1. Pakistan vs England
2. Coronavirus
3. Zimbabwe vs Pakistan
4. Google Classroom
5. US Election 2020
6. PSL 2020
7. India vs New Zealand
8. England vs Australia
9. England vs West indies
10. Worldometers

How to Use Google Trends For YouTube

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche. One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’.

These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’. 

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S.  If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora.

Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

5 Ways to Use Google Trends For Marketing

Here are five ways that you’ll be able to use Google Trends for marketing.

1. Learn Amount Of Keyword Traffic

Google Trends is an official Google tool that provides a visible comparison of traffic levels. It doesn’t tell you the precise quantity of traffic. However, it will show a relative quantity. This is often particularly useful if you know the quantity of traffic from a connected keyword phrase.

If you would like to unlock the traffic information of a keyword, compare that keyword with a keyword you already rank for and are acquainted with the traffic levels. Though Google Trends won’t show you the precise amounts, as long as you recognize the amounts for one keyword, the traffic levels of the opposite keyword can become a lot of comprehensible.

2. Starting A Business

As Zappos CEO Tony Hsieh says in his book, once beginning a business, one among the foremost vital choices to create is what business to be in. This can be why doing a little analysis is significant before beginning any variety of business. Simply googling some keywords can be a way to do it, however, dig into Google Trends will reveal higher insights.

Let’s say you would like to start out an on-demand dog walking service like my friends at pupwalkr.com. Google Trends may assist you to verify if this business plan is legit. Actually, once you type the keyword “dog walking” in Google Trends, you’ll be able to tell the number of searches has been growing for years.

Replicating this kind of queries using your business jargon may facilitate you:

1. Determine the stage of your market on the demand curve.
2. Refine the keywords to optimize on your web site.
3. Grasp when it’s time to quit, pivot, or uphold.

3. Writing A Blog

Most businesses finally perceive the aim of content marketing. It’s currently common to possess internal resources concentrating on writing content. However, that content is nearly never optimized for search engines like Google. Making nice content but not being attentive to SEO is like painting subsequent Mona Lisa, but keeping it in your basement.

Don’t you produce valuable content for the globe to visualize and share? That’s why using keywords your audience really looks for is so vital. Corporations like Layla Grayce, a high-end home furnishing eCommerce web site, are focusing on making content for their weblog. Sadly, their posts aren’t SEO-friendly.

For instance, they recently revealed a blog known as Rugs 101. Using Google Trends, I noticed no one is checking out “rugs 101” (literally zero searches per month). On the opposite hand, the keyword phrase “rugs ideas” is being searched a hundred times a month! It may be worth updating the title for higher traffic.

If growing your audience is an element of your weblog strategy, using Google Trends can assist you in better integrating SEO. On the far side, finding the keywords to use, this tool can even show you connected search terms. By hunting these, you’ll notice new topics to write down regarding or perhaps rising keywords so you’ll be the first to rank for it.

4. Plan Publishing Schedule

This takes the guesswork out of making a publishing schedule. Searches regarding how to trend upward on Sundays and Mondays. Searches regarding near me trend on Fridays and Saturdays. If you’ve got a web site or a podcast targeted on the way to do things or a hobby connected site, then publishing on a Sunday, Monday, or Wednesday and sending out an email to subscribers is also the most effective approach.

If your business is an eating place, then you recognize that it’s vital to possess specials, special pricing, and so on published by Thursday in order that it’s ready for web site traffic on Friday and Saturday.

5. Track Tech Trends

Google Trends information will show well-liked interest in technologies over time, too. Enter tech terms, then expand the time horizon to as long a term as attainable to visualize how quality changes. The trends for Bitcoin and podcast each show an initial peak then a decline, followed by a revitalization.

Contrast that with VOIP that hit peak popularity somewhere in 2005 to 2006, and has declined ever since. One clarification for this could be that as technologies become additional wide known and understood, fewer folks search for the subject. Subscribe to Trends terms to receive updates on terms you select.

Head to google trends subscriptions, enter your term, then opt for Add subscription, and then enter the keywords you wish to trace. It’s kind of like Google Alerts, except for search quality. Google Alerts notifies you once Google indexes a page with the term you select, whereas a Google Trends subscription helps you track the relative popularity of a subject over time.

How to Use Google Trends For Keyword Research

Using Google Trends to analyze search volume over a period of time can help you identify the peak seasonality of topics within your industry. Knowing this can help you plan an editorial calendar that promotes content around that topic during its peak season.

Below, we’ll look at how you can use Google Trends for keyword research: 

Understand Keyword Search Volume

Keyword search volume refers to the number of times a term was searched within a set time frame. For marketers and those concerned with SEO, this is vital, as search volume is ultimately what drives new traffic to any site. Google Trends allows you to enter any keyword phrase and see graphics of how interest in that topic has waxed or waned over the course of any time frame. 

You can also view the regional interest of a given topic or business and inspect state maps that reflect places where these are most or least likely to be searched. A savvy keyword researcher will place findings like these into a dedicated log or keyword manager so that items trending on Google can be saved and exported for appropriate use.

It’s vital to recognize that Google Trends presents relative keyword popularity. This means that the line graph you see for any term represents a ratio of the number of times that word or phrase was searched related to the total number of searches of anything conducted in a given place at a given time. 

To get the full context for search volume, you’ll want to pair this data with what you pull entering the keyword into a Keyword Overview Tool. You’ll see the exact search volume and how difficult it is to rank for the specific keyword. 

Identify Seasonal Trends

Most content marketers want to plan out content calendars well in advance and stay on top of updates in keyword popularity.

To that end, tracking seasonal trends via Google Trends can help you know when to produce content that is likely to be highly searched in conjunction with particular times of the year, such as the holidays. These search trends help your company hit the right promotion window.

Google Trends can offer visuals on when and how much a given keyword was searched compared to how often it’s typically searched at other times of the year. Being able to prioritize the cyclical trends with the highest traffic means fewer marketing missteps.

Avoid Temporarily Popular Keywords

Is a new keyword on fire, or is it just a passing phase? When you need to know whether the keyword people are searching for is a legitimate trend or just hot for today, Google Trends can help. The tool’s left sidebar shows a “Year in Searches” tab where you can explore the search interest for popular topics across the last 12 months. “Spikes” are clearly visible and generally occur surrounding unique moments in time. 

When creating search terms, it’s helpful to avoid those that only enjoyed Google search popularity during a special or limited period of time (such as Christmas or the Olympics), as they won’t provide as many new visitors to your company’s homepage throughout the year like more carefully curated terms will.

A great example of a term that faded as quickly as it became popular was “Tiger King.” Released at the end of March on Netflix, you’ll notice a spike right before April, with the term not really gaining any traction since. 

Find Trending Relevant Topics

Strong content creators always have to think ahead to future content. Google Trends helps with this, as a basic examination of Google word trends will also provide related topics. A table appears next to any term you search where the top five related searches are listed. You can use these topics to help inform your content and build links.

Use Trend Predictions

Using Google Trend predictions can be a simple way to help with your keyword research. Google has added forecasting and trend data for existing keywords to the Google Trends tool in recent years. If a keyword related to your business is expected to rise in search volume in the next few months to a year, seize the opportunity and target that keyword.

Find Related Queries to Beat the Competition

Alongside the related topics in any Google Trends search, you will also discover related queries. These allow you to see what types of search terms people used in association with the ones you put in and lets you analyze a popular search against the total searches for your subject of interest.

This kind of information can prove highly valuable when seeding keywords or creating content calendars for marketing or social media campaigns.

For example, say you want to create a blog post on “marathon training.” If you’re using the pillar/cluster model for content, you can use the related queries section in Google Trends to generate ideas for cluster topics. 

Optimize Your Local SEO Strategy 

Because Google Trends can be refined to filter for specific locations and subregions, you can use it to discover local trends to refine your local SEO strategy.

For example, if you live in a coastal town and run a small graphics company, finding that a search term like “horseshoe crab” has jumped in popularity can inform the imagery of the next business logo you design.

One key point is that nearly all competitive marketers are utilizing the same keyword breadcrumbs from Google Trends that you are, so taking the local searches and turning them into innovative usage often means getting creative with long-tail phrases.

Continuing with the “marathon training” example from above, you might be surprised to see which metropolitan areas carry the highest Google searches — something that would be incredibly helpful when outlining a regional SEO strategy.

Enhance Your Video SEO Strategy 

Maybe your company wants to post a video tutorial on how to use one of its products or services, and you need to know what people search for around that topic. When you want your video posts to rank, using Google Trends to spot top or rising video topics allows you to write titles and descriptions that are more in line with what people put in the search box. 

You can do this by switching your keyword search from the basic web search button to the YouTube search button. You will get instant access to what people are searching for concerning your video’s topic, which you can use to tailor your content and tags effectively.

Take the keyword “home DIY.” When selecting “YouTube Search” from the far-right drop-down menu, you’ll be able to see when people are searching for that term the most. If you’re planning to launch home DIY content, it looks like you’d want to time it around the end of March and early April. 

How do I Use Google Trends Advantage?

Google Trends Search is a powerful tool that many businesses, marketers, researchers, and many others can utilize to discover the ins and outs of trends that matters to them for every unique situation. 

Discover trends earlier when they swing up or know when to get out of business when the trends turn down. Here is how to do that.

• Market research
• Product research
• Keyword research for SEO
• Trend variations by location
• Discover seasonality
• Determine stableness of a search term
• Improve marketing and online advertising
• Find niches for products
• Ideas for content marketing and social media marketing
• Brand competition comparison
• Brand interests
• Discover local differences in search patterns

You need to start with a search term or a topic. The search will prompt you to choose a keyword type, choose a keyword type that matches what you’re trying to achieve. 

• Search Term Keyword Type – 
  • Will include all data from only the search term directly. 
• Grouped Search Term Keyword Type –  
  • Will consist of data from multiple search terms that Google thinks is relevant to each other. 
  • You can spot a grouped search keyword type when you type your search term, and below you’ll find any other word other than “search term.” 

Even if you want to use grouped keyword types for research, remember to check from below the Related Topics and Related Queries. 

If these won’t match the topic or search term you entered, it would be best to redo the search and choose the search term keyword type instead. 

Grouped keywords may have unrelated topics grouped, which could affect the data presented to you. The search term keyword type always shows all the data from a specific word you entered, making it more reliable.

For comparing search terms against each other, add a search term with Compare.  You can choose up to five different search terms for comparison. When comparing, make sure all are the same keyword type for better results. 

Remember to check the following data filters to your searched query: 

• Country (Can be worldwide as well!)
• Time Range
• Category
• Data Source

Where Can I Find Trending Topics For SEO?

So here are 10 trend tools that you can use to find the latest trending topics as you craft your marketing plan for the year ahead.

1. BuzzFeed

BuzzFeed provides a wealth of social news and entertainment. While it’s definitely not the New York Times, BuzzFeed shows what’s going on in popular culture. You can browse content in sections ranging from Style to Books, and the trending section shows the most popular posts.

2. Google Trends

Google Trends can help you find trending searches and the most popular searches in a wide range of categories. You can search by region for a specific topic or find the recently trending searches. The good thing about Google Trends is that the information is based directly on search, which makes it great for coming up with organic-traffic-driving content.

3. BuzzSumo

BuzzSumo is an awesome resource for finding hot topics and key influencers. Just enter a topic, keyword, or domain to perform a search. Your results are filtered by the number of total shares across a variety of social media channels including Facebook, LinkedIn, Twitter, Pinterest, and more.

While you can click on a link to read an individual article, you can often get a sense of popular sentiment simply by skimming the headlines returned in your search.

Pricing ranges from $99 per month to an enterprise version at $499+ per month.

4. Quora

Quora provides its members with personalized information feeds while encouraging them to answer questions in their areas of expertise. The company’s mission is to “share and grow the world’s knowledge” by creating a massive database of questions and answers.

You can browse the Top Stories feed on your home page to see some of the most popular Quora content. In addition, you can search for specific keyword phrases and look at the most popular content (according to “upvotes,” comments, and shares).

5. Reddit

Reddit has its own version of trending topics. While some of the things you’ll find here are silly, this “front page of the internet” can give you the pulse of what’s hot in popular culture.

6. Sprout Social

Sprout Social is a system for social media management with features including engagement, publishing, analytics, monitoring, collaboration, CRM, helpdesk, and mobile.

Unlike some of the other tools on the list, Sprout Social requires a paid subscription, but it gives you access to real-time brand monitoring, publishing, scheduling and drafting, and comprehensive reporting and analytics.

7. Radian6

Radian6—now part of Salesforce Marketing Cloud—is another enterprise-grade tool for social that allows you to listen and engage, monitor your brand, and get insights into sentiment, demographics, trends, intent and more.

8. The Industry-leading Publication in Your Market

The actual publication you look to for inspiration is going to differ depending on your audience, but you can get an idea of trending topics based on what the top publisher in your space is talking about.

Think about your audience, what kinds of content they’re consuming, and where they go to find news. Then follow those publications to understand what topics might be trending. It’s a bit of a roundabout way of finding the trending topics, but it’s effective nonetheless.

9. Pinterest

While there are certain industries that benefit from Pinterest more than others, the company actively shares monthly trending reports for advertisers.

10. YouTube Trends

YouTube is the second-largest search engine in the US behind Google, making it an incredible resource to find trending content. The video platform offers a trending feed and subcategories like music, gaming, news, movies, and fashion to help find trending topics within specific topic areas.

How Does Google Trends Work?

Google Trends provides access to a largely unfiltered sample of actual search requests made to Google. It’s anonymized (no one is personally identified), categorized (determining the topic for a search query) and aggregated (grouped together). This allows us to display interest in a particular topic from around the globe or down to city-level geography.

Google Trends normalizes search data to make comparisons between terms easier. Search results are normalized to the time and location of a query by the following process:

• Each data point is divided by the total searches of the geography and time range it represents to compare relative popularity. Otherwise, places with the most search volume would always be ranked highest.
• The resulting numbers are then scaled on a range of 0 to 100 based on a topic’s proportion to all searches on all topics.
• Different regions that show the same search interest for a term don’t always have the same total search volumes.

How do I Monetize Google Trends?

There are three ways for how to use Google Trends to make money off of online trends.

First, you can search for affiliate offers pertaining to that topic. Obviously, many of the trending topics aren’t able to be monetized in this way like celebrity names or news stories unless you really get creative, but oftentimes you’ll find some kind of product or service to promote.

If you’re not sure, just plug in a few of the top trending topics into OfferVault or even in Google search for “topic + affiliate” and you’d be surprised at how many of these topics have relevant affiliate offers/programs associated with them.

Conversely and perhaps more easily, if you’re a fan of AdSense then you can throw up a quick blog, enable Adsense, blog about that trending topic IMMEDIATELY, then bookmark it. Because it’s already trending, people will be thirsting for anything new about that topic and your blog can very easily be picked up and result in some huge traffic in the short term, equaling Adsense income for you.

Finally, you can make a nice profit off of the sale of a domain that you’ve registered around that trending topic if you’re handy with website flipping. If there is an affiliate product to be sold around that topic, you can put together an attractive website around that product with a little bit of content, then put it up for sale immediately after for a 3 or even 4 figure sale.

Domain name choice is crucial here, so getting in early when something first begins to trend and scooping up that perfect keyword-rich domain name is the key.

Google Trends

Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.

On August 5, 2008, Google launched Google Insights for Search, a more sophisticated and advanced service displaying search trends data. On September 27, 2012, Google merged Google Insights for Search into Google Trends.

A group of researchers at Wellesley College examined data from Google Trends and analyzed how effective a tool it could be in predicting U.S. Congressional elections in 2008 and 2010. In highly contested races where data for both candidates were available, the data successfully predicted the outcome in 33.3% of cases in 2008 and 39% in 2010.

The authors conclude that, compared to the traditional methods of election forecasting, incumbency, and New York Times polls, and even in comparison with random chance, Google Trends did not prove to be a good predictor of either the 2008 or 2010 elections.

Another group has also explored possible implications for financial markets and suggested possible ways to combine insights from Google Trends with other concepts in technical analysis.

Google Analytics

Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.

Google Analytics is used to track website performance and collect visitor insights. It can help organizations determine top sources of user traffic, gauge the success of their marketing activities and campaigns, track goal completions (such as purchases, adding products to carts), discover patterns and trends in user engagement, and obtain other visitor information such as demographics.

Small and medium-sized retail websites often use Google Analytics to obtain and analyze various customer behavior analytics, which can be used to improve marketing campaigns, drive website traffic and better retain visitors.

Google Analytics includes features that can help users identify trends and patterns in how visitors engage with their websites. Features enable data collection, analysis, monitoring, visualization, reporting and integration with other applications. These features include:

• data visualization and monitoring tools, including dashboards, scorecards and motion charts that display changes in data over time;
• data filtering, manipulation and funnel analysis;
• data collection application program interfaces (APIs);
• predictive analytics, intelligence and anomaly detection;
• segmentation for analysis of subsets, such as conversions;
• custom reports for advertising, acquisition, audience behavior and conversion;
• email-based sharing and communication; and
• integration with other products, including Google Ads, Google Data Studio, Salesforce Marketing Cloud, Google AdSense, Google Optimize 360, Google Search Ads 360, Google Display & Video 360, Google Ad Manager and Google Search Console.

Within the Google Analytics dashboard, users can save profiles for multiple websites and either see details for default categories or select custom metrics to display for each site. Available categories for tracking include content overview, keywords, referring sites, visitors overview, map overlay and traffic sources overview.

Google Keyword Planner

The Keyword Planner tool is designed to help marketers discover important keywords and to find data for certain keywords like search numbers, competition, and ad pricing.

If you have just begun your search engine marketing journey, a great place to start is with keyword research. If you’re already using Google Ads (formerly called AdWords) or plan to start incorporating search ads into your marketing strategy, Google’s Keyword Planner is a great tool to get you started.

Google’s Keyword Planner is designed to help you research keywords to use in your Search Network campaigns. It is a handy free tool that allows you to discover keywords related to your business and see the estimated monthly searches they receive as well as the costs to target them.

Google Ads Keyword Planner is used for:

• Discovering new search keywords
• Seeing average monthly search numbers for keywords
• Helping to determine costs
• Creating new search ad campaigns

Keyword Research

Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP). Keyword research is a fundamental practice in search engine optimization (SEO).

The keyword research process involves choosing a topic for your content that is focused on a set of targeted keywords that you want your content to rank for.

There are many ways to do it, either manually or using a keyword research tool like Keyword Tool. But whichever way you choose, there are a number of important steps that you need to take.

From outlining your goals to executing your keyword plan, follow these detailed step-by-step guide to performing proper and thorough keyword research:

Step 1: Study your niche

Before you figure out what are the best keywords to optimize your page, it’s best that you start by diving deep to learn more about your topic or niche. It can give you out-of-the-box ideas and help discover angles to your marketing and SEO strategy that you might not have thought about before.

Here are a few ideas on how to study your niche:

• Talk with your existing customers and get to know them better. Find out the terms that they use when describing your brand, company, product or service.
• Try to think from the perspective of your potential customers. If you were to share the brand’s offering to a friend, how will you talk about it?
• Get involved in your topic or niche’s online communities, like forums and social media networks. Read the discussions and find out any pain points that are mentioned regarding your niche.

Step 2: Define your goals

A plan needs to always begin by defining the end goal. But before that, you should ask important and introspective questions like:

• Who are you?
• What is your brand about?
• What makes you special?
• What is your website about?
• What promises do you make on your website?

Once you have effectively answered these questions, then you need to specify what is your brand’s mission. Do you want to increase the number of subscribers? Or do you have a sales target by a certain date?

It’s important to define your goal because it will provide a direction for your SEO strategy and plan. The search terms that you will eventually use should be aligned to your goals, ideally segmented into different content marketing funnels. Your goals will also inform the purpose of your SEO copywriting and content.

Write down your goals. Draw charts. Document them. These will provide the framework and direction needed for your top-level content and online marketing strategy.

Step 3: Make a list of relevant topics

Based on your the main category of your brand and the goals you aim to achieve, break it down to smaller topic buckets. Make a list of all the topics related to your brand that you want to rank on Google.

For example, if you’re an FMCG brand specializing in men’s personal care products, some topics that are related to your brand can be:

• men’s facial wash
• antiperspirant deodorant
• male pattern baldness

They need to be topics that are important to your business and related to your buyer personas. Think about what type of topics will your target audience search for on Google? These topic buckets can then later be broken down to keywords that are related to those topics.

Step 4: Create a list of seed keywords

Now that you’ve broken down your main category to different buckets of sub-topics, you can start creating a list of seed keywords. These keywords need to be related to your various topics, and more importantly, are terms that your target audience might be searching on Google.

Seed keywords, or focus keywords, are important as they will become the foundation of your keyword research. They define your niche and identify your competitors.

If you’re wondering how to find the seed or focus keywords of your brand or product, it’s actually a lot easier than you think. All you need to do is describe your offering as simple as possible and brainstorm how other people might search for it on Google.

Step 5: Use good keyword research tools

You might assume, “shouldn’t keyword research begin with using a keyword tool?” There’s no right or wrong answer there, to be honest. But there is an obvious advantage to researching search terms from your brand or business perspective first and foremost.

It avoids you from getting too bogged down with keywords and helps you gain a wider perspective for your content and SEO strategy.

Once you have identified your goals, topics, and a list of seed keywords, it’s time to use keyword research tools to further refine your search terms.

One option is to use Google Keyword Planner. Unfortunately, Google only gives approximated search volumes. Instead, you can use a tool like Keyword Tool. It will give you a lot more details and help you narrow down on the right direction for your search terms. On top of that, it can also give additional ideas on related keywords.

All you need to do is type in the topic (or seed keyword) into the search box and it will give you a list of alternative keywords, including those that contain prepositions and questions:

Step 6: Study the search intent

Plugging in high-volume keywords to bump up rankings for a page used to work pretty easily. But it’s not so simple anymore these days. Today, Google’s machine learning search algorithms compare search terms with user queries to learn about search intent.

Search intent is defined as the intent or reason behind why people search for a specific term. There are many driving factors behind people’s search habits, such as:

• Why are they searching?
• Are they searching because they have a question and want an answer to that question?
• Are they searching for a specific website?
• Are they searching because they want to buy something?

Try to put yourself in your target audience’s shoes. Why would they search for your topic? How will they key in the terms? Are they looking to buy something? Or are they looking for a service to solve a specific problem?

Once you have a good idea of the search intent behind potential readers or customers, you will be able to use it to fine-tune your keyword research. Getting a list of high-volume keywords related to your brand or topic is great. But finding keywords that directly match your target audience’s search intent is even better.

Step 7: Identify long tail keywords

Seed keywords are often shorter search terms that are closely related to your brand’s main topic or category. Long-tail keywords, on the other hand, are more descriptive and often related to your brand’s smaller buckets of sub-topics. Matching your target audience’s search intent to long tail keywords is far easier compared to seed keywords.

For example, if your website published content about golf equipment reviews, using long tail keywords like “what is the best 9 iron golf club” will attract a more relevant audience compared to the seed keyword “golf club.”

Long-tail keywords usually get fewer clicks, but since they are focused on a specific topic or product, they often get a higher conversion rate.

Step 8: Find out about your competitors

Doing keyword research on Google about your brand alone is not nearly enough. You also need to be aware of what your competitors are doing. The better you understand the content landscape of your industry, the better it will be for your SEO.

Understanding the competitiveness of different keywords will also allow you to identify search terms that might be too difficult to rank. But most importantly, you will be able to find keyword opportunity gaps. These opportunities occur when you find related keywords that are related to your brand or industry with low to medium competition level.

To find these keyword opportunities, you can perform a keyword search on your competitors. The paid version of Keyword Tool Pro has a competitor analysis function that does exactly that. Key in the URL of your competitor into the search box and the results will show all the keywords that the page ranks for.

Top Google Searches

Below are the top 100 Google searches globally

#	Keyword	Search Volume
1	youtube	1,361,079,416
2	facebook	1,204,988,365
3	google	616,128,363
4	gmail	539,374,260
5	whatsapp web	500,011,833
6	amazon	401,920,785
7	hotmail	330,586,433
8	netflix	279,463,743
9	translate	260,783,879
10	traductor	246,467,637
11	google translate	238,522,372
12	instagram	184,665,591
13	yahoo	173,117,875
14	yahoo mail	140,616,976
15	ebay	139,350,210
16	fb	134,234,056
17	ютуб	129,971,203
18	whatsapp	126,027,872
19	twitter	120,960,473
20	google maps	111,382,823
21	outlook	107,092,645
22	вк	104,499,096
23	roblox	102,622,790
24	maps	96,421,663
25	tradutor	93,547,227
26	google classroom	90,619,616
27	yt	83,592,655
28	переводчик	77,466,815
29	weather	73,827,160
30	pinterest	71,178,331
31	paypal	67,694,957
32	you tube	67,459,233
33	news	65,592,006
34	speed test	65,069,348
35	olx	65,023,150
36	walmart	59,314,866
37	australian open	59,178,192
38	google drive	58,671,864
39	bbc news	57,529,733
40	twitch	55,518,904
41	traduction	54,931,076
42	google traduction	54,110,884
43	you	52,556,650
44	amazon prime	51,594,949
45	ikea	51,569,496
46	le bon coin	51,471,406
47	яндекс	50,744,184
48	discord	49,725,611
49	msn	48,520,259
50	linkedin	46,807,164

Google Trends API

There are several different tools to explore Google search data: the public Google Trends website, the Google Trends API and the Google Health API. All of these allow researchers to perform the same basic functions, such as offering results based on geographic locations and distinct time periods, but they do have some major differences.

The Trends API is available for journalists and academic researchers, while the Health API is only available to academic researchers. Both APIs require an application before gaining access, which is restricted to specific use cases. Researchers should weigh the benefits and limitations of each resource in light of their particular project.

They should also consider adjusting the project to make best use of the tools available to them, using the public website, applying for access to the private Trends API, or considering another approach altogether.

There are two other data-related differences between the Google Trends API and website and the Google Health API. For one, the Trends tools scale results from 0 to 100 based on the most popular term entered, while the Google Health API returns a scaled proportion based on all searches performed in a specified region and time period.

Additionally, the Google Trends website and API allow users to compare five distinct sets of search terms simultaneously, while the Google Health API allows users to compare up to 30 distinct sets — and, because the values are not scaled to the highest result, you can combine the results of multiple Health API queries if you have more than 30 terms. This presents challenges if researchers are trying to compare a broad set of terms against each other.

For example, it’s challenging in the Google Trends interface to simultaneously query the names of all the United States presidents after World War II because there are indeed more than five; this is more practical in the Google Health API.

One possible solution to comparing more than five terms in the Google Trends interface would be to create a set of queries that all share one single overlapping term (or set of terms) and then compare all the results in relation to that overlapping term.

Google Keyword Planner Free

Keyword Planner helps you research keywords for your Search campaigns. 

You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.

Keyword Planner also provides another way to create Search campaigns that’s centered around in-depth keyword research.

Benefits

• Discover new keywords: Get suggestions for keywords related to your products, services, or website.
• See monthly searches: See estimates on the number of searches a keyword gets each month.
• Determine cost: See the average cost for your ad to show on searches for a keyword.
• Organize keywords: See how your keywords fit into different categories related to your brand.
• Create new campaigns: Use your keyword plan to create new campaigns centered on in-depth keyword research.

It’s important to keep in mind that while Keyword Planner can provide insights into keyword targeting, campaign performance depends on a variety of factors. For example, your bid, budget, product, and customer behavior in your industry can all influence the success of your campaigns.

Google Keyword Tool

The right keywords can get your ad in front of the right customers, and Google Keyword Planner is here to help. Search for words or phrases related to your products or services. Google keyword research tool will help you find the keywords that are most relevant for your business.

Google keyword research tool gives you insight into how often certain words are searched and how those searches have changed over time. This can help you narrow your keyword list down to the ones you really want.

Once you’ve found the keywords you like, you can add them to your advertising plan. Save your plan for future reference or share with your business team. When you’re ready, you can finalize and launch your campaign.

How to Use Google Keyword Planner

Once you understand the basics of using the Google Ads Keyword Tool, there are several strategies you can adopt to help take your campaign to the next level. Check out these tips on how to use the Keyword Planner to help your ad find its way to a potential customer’s search the moment they want what you offer.

1. Use Basic Filtering to Refine Your Audience & Budget

When you start using the Keyword Planner, you’ll be given four options:

• Search for new keywords: Allows you to type in a phrase, website, or category to generate new ideas.
• Multiple keyword lists: Combines two separate lists that you’ll input to create new keyword combinations.
• Get search volume and trends: Shows the historical trending and search volume data of keywords.
• Get click and cost performance forecasts: Gives you performance projections for your keyword lists based on average bids and your budget.

2. Use Quality Keywords Over a Quantity of Keywords

If you’re struggling to think outside the box for keywords, or to find ones that are relevant to your business, the Keyword Planner can help you discover new terms and phrases potential customers are using to search for businesses like yours. The tool allows you to view Google-recommended keywords generated by:

• Keyword: Type in words or phrases relevant to your business or website to get new ideas or longer-form keywords you may not have considered before.
• Landing Page: Enter a specific page on your site (or any site), and the tool will read the page and generate relevant keywords.
• Product Category: Select which product categories best describe your business to discover popular keywords frequently searched within your industry. This could help you identify keywords that you might not have realized potential customers are using to search for businesses like yours.

When analyzing the suggestions the tool gives you, keep in mind that if a keyword has high search volume, there might also be a lot of competition for it, raising its suggested bid. Try to choose keywords that are realistic for your campaign, and that won’t absorb the majority of your budget.

3. Show Your Ads to Your Geographic Audience

The Keyword Planner’s filters allow you to customize where your ads show up based on language or location. This may be particularly useful if, for example, your business has a physical storefront, and you’re therefore hoping to reach more people searching around your location.

While a keyword may have a high search volume nationally or across other wide areas, the filter can help you determine whether it’s a popular and relevant term in your local area. Back to our Vermont-based maple syrup business example, you can set your filters to whatever specificity — whether that’s within your city (Putney), state (Vermont), country (USA) and beyond.

Your results in the keyword planner tool will show the average monthly search volume, search trends, suggested bid, etc., for Putney, Vermont, or whatever you’ve set as your geographic area.

These filters will also let you design your campaigns around different languages. If you find that your company is popular with both English and Spanish speakers, using the Google Ads keyword tool helps you find the most relevant keywords in each language, so you can create separate ad groups to reach both audiences.

4. Prepare for What Your Competitors Are Paying

The competition level for keyword choices can substantially inflate their costs. Based on how many other people are bidding on it, a particular keyword’s competition level is ranked low, medium, or high. High competition keywords cost more per average bid, and using them may make it more difficult — and expensive — for your ad to gain a top-level viewing position.

Using the Google Ads keyword tool can help you find effective keywords that fit your budget by showing you what other advertisers are paying for keywords. The tool’s suggested bid column shows the average amount being spent to rank in a top level position for a particular keyword. You can see which of your desired keywords are within reach of your budget, and build your campaign around them to improve your chances of being seen by potential customers.

While the suggested bid feature provides a good estimation of general costs, Google’s first page bid estimate tool provides an estimate of how much it will cost to rank on the first results page based on the Quality Score of your keywords and current competition for them.

To view the estimated first page bid metric for your keywords, follow these steps:

• Visit the Keywords tab and click the Columns button
• Select Modify columns from the drop-down menu
• In the “Attributes” drop-down menu, add Est. first page bid, and click Save
• You can do the same to view your estimated top of page bid (add Est. top page bid and Save)

If the first page bid estimate is very high, it may mean that your keyword’s Quality Score is poor. You can click the Help bubble next to your keyword to find more details.

5. Analyze Your Plan to Help Make the Most of Your Budget

As you discover keywords that are viable options, click the button to the right of the column to add them to your keyword plan. This will temporarily store your potential keywords. Once the keywords are in your plan, you can set a daily budget, bid maximum and location to receive a detailed forecast about the potential for the keywords that you’ve chosen.

Once you have a list of 10-20 keywords for your group, clicking on the Review Forecasts button will display the estimated clicks, impressions, average position, and average conversion rate for your potential keywords so you can analyze whether they’re realistic for your budget range. Use your findings to add and delete keywords until you have a refined list that will help make the most of your budget.

The Google Ads Keyword Planner is a useful tool to lay the groundwork for a successful PPC campaign. No matter your budget or company size, this tool can help you customize your keywords for more efficiency. Keep these strategies for how to use the Keyword Planner tool in mind to help your online marketing campaign succeed.

Google Products Trends

Trending products can help you increase your store’s sales and Google trends can help you access this data. By testing high-potential items that are selling right now, you can better understand what types of products perform well.

20 Top Trending Products to Sell in 2022

1. Laser hair removal machine
2. Head scarf
3. Detangling hair brush
4. Hair wigs and extensions
5. Barrettes
6. Straight leg jeans
7. Shapewear products
8. Athleisure
9. Abdominal crunch strap
10. High waist bikini
11. Fake eyelashes
12. Nail extensions
13. Men’s watches
14. Men’s shoes
15. Temporary tattoos
16. Stuffed toys
17. Reborn baby
18. Sweeping machine
19. Reusable bags
20. Teeth whitener

How do I Find Trending Products on Google Trends?

The easiest way to find trending products online is to check Google Trends. The Google Trends tool examines the popularity of top search queries in Google across various regions and languages. It will show you the trends of your product ideas based on search volume from 2004 onward.

Nothing really beats Google Trends when it comes to pulling data from the most used search engine worldwide. Those in e-commerce and dropshipping would agree that this lifesaver can help us identify growing trends and the seasonal trends of certain products – or your niche. You can even use it to edge out competitors by monitoring their positions.

Read Also: How You Can Make Money Online With Google Adwords

Given how handy and easy to customize it is, you can monitor everything from YouTube stats to the Google Trends compare feature. But most importantly, you can optimize such data insights and use Google Trends to maximize your online store business.

• Using Google Trends to Find Niche Products
• Find Relevant Product Categories in Related Topics
• Using Google Trends for Keyword Research
• Promote Your Online Store Around Seasonal Trends
• Google Trends – YouTube
• Google Trends – Google Shopping

What is The Most Searched Thing on Google Ever?

There’s many fewer categories of data available for the global searches segment. Here’s a look at some of the more interesting ones.

Top Overall Searches

1. Coronavirus
2. Election results
3. Kobe Bryant
4. Zoom
5. IPL

Top Concert Searches

1. Together At Home concert
2. Fire Fight Australia concert
3. Garth Brooks drive in concert
4. Travis Scott Fortnite concert
5. BTS online concert

Top Recipe Searches

1. Dalgona coffee
2. Ekmek
3. Sourdough bread
4. Pizza
5. Lahmacun

Top Movie Searches

1. Parasite
2. 1917
3. Black Panther
4. 365 Dni
5. Contagion

How do I Find The Most Searched Words on Google?

Learn a few tips and tricks to help you easily find information on Google.

Tip 1: Start with the basics

No matter what you’re looking for, start with a simple search like where's the closest airport?. You can always add a few descriptive words if necessary.

If you’re looking for a place or product in a specific location, add the location. For example, bakery seattle. 

Tip 2: Search using your voice

Tired of typing? To search with your voice, say “Ok Google” or select the Microphone .

Tip 3: Choose words carefully

When you’re deciding what words to put in the search box, try to choose words that are likely to appear on the site you’re looking for. For example, instead of saying my head hurts, say headache, because that’s the word a medical site would use.

Tip 4: Don’t worry about the little things

• Spelling. Google’s spell checker automatically uses the most common spelling of a given word, whether or not you spell it correctly. 
• Capitalization. A search for New York Times is the same as a search for new york times.

Tip 5: Find quick answers

For many searches, Google will do the work for you and show an answer to your question in the search results. Some features, like information about sports teams, aren’t available in all regions. 

• Weather: Search weather to see the weather in your location or add a city name, like weather seattle, to find weather for a certain place.
• Dictionary: Put define in front of any word to see its definition. 
• Calculations: Enter a math equation like 3*9123, or solve complex graphing equations.
• Unit conversions: Enter any conversion, like 3 dollars in euros.
• Sports: Search for the name of your team to see a schedule, game scores and more. 
• Quick facts: Search for the name of a celebrity, location, movie, or song to find related information. 

Lastly

Google Trends data is more important and valuable than ever.

There are unique insights to be gleaned for those willing to go beyond a basic search.

The key is sticking with your queries until you find the insights – even if they aren’t always obvious.