Social media advertising is an offshoot of digital marketing where paid ad campaigns are run on social media platforms to reach target audiences. Marketers and advertisers can promote their brands and inspire sales through the social channels that users frequently use.
Consider the following social media advertising statistics:
- 26% of users who click on Facebook ads end up buying the advertised product (Source)
- 7 million+ businesses use Facebook for advertising (Source)
- According to the CMO survey, brands will almost double their budget allocated to social media advertising by 2023.
These compelling stats provide a clear picture of how integral social media advertising has become for organizations to grow their business.
While scrolling through the Facebook news feed, you might have come across a post with a label that says Sponsored like this:
An Example of a Facebook Ad
This is social media advertising in action.
In the online world, it is getting increasingly complicated to get your message noticed, as user attention is increasingly becoming a scarce resource. Social media advertising is significantly impactful as it allows you to deliver your message to your ideal buyers throughout their purchase journey.
For instance, before the release of a new product, a B2C brand can run a brand awareness campaign to garner pre-buzz. Similarly, a B2B organization can re-engage their audience through remarketing campaigns to sell a high-ticket product.
Social media advertising distinguishes itself from traditional advertising with sophisticated targeting capabilities. Traditional advertising adopts the carpet-bombing approach, wherein brands deliver ads to the maximum people possible, regardless of whether they’re interested or not.
Social media, on the contrary, enables brands to connect with the ideal buyers based on their geographic, demographic, psychographic, and behavioral characteristics/traits.
- What Are The Components of a Social Media Advertising?
- What Are The Top Social Media Platform?
- Pros And Cons of Social Media Advertising
- Top 10 Social Media Marketing Agencies
What Are The Components of a Social Media Advertising?
A successful social media ad effort consists of the following five components:
1. Campaign Overview
The campaign overview throws light on the elements of social ad campaigns:
1. Campaign Outline: The campaign outline provides elementary details of the ad campaign. It contains the campaign name, ideas/inspiration, details (such as purpose and goals, how it will help meet your company objectives, etc.), hashtags, and any such information.
2. Objectives: What are you trying to achieve through the campaign? Here are a few ideas:
a. Brand awareness
b. Increase social media following
c. Increase sales of Product X
d.Drive website traffic
e.Push store visits
Quantify your goals/objectives as it will allow you to measure the right metrics and calculate the ROI for the campaign.
2. Target Audience
Be as specific as you can when it comes to choosing the right target audience. Dig into the analytics section of your social media accounts/pages to understand your audience and the type of content they are most receptive to. Visit your buyer persona templates to identify the most relevant characteristics and traits.
Finally, create test campaigns on different platforms to know what type of audience you can reach out to based on the filters applied to define the target audience. Most platforms give you an approximate number of people you can reach through an ad campaign. Tweak the characteristics accordingly, so your targeting doesnt get too niche or too broad.
3. Campaign Creatives
Campaign creatives are ad copies (messaging) and visuals (images, gifs, and videos). The campaign creatives should be prepared by taking into account the target audience and platform guidelines. For example, visuals with too much text dont perform well on Facebook.
The same audience visits different platforms with a different mindset. Therefore, it is advised to customize the creatives for each platform. You can run A/B tests by tweaking the copy and visuals to optimize the performance.
4. Social Media Platforms
The most widely used platforms for social media advertising include Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat, TikTok, and YouTube. Different social networks serve different audience segments.
For example, Pinterest may not be the best choice for a B2B business or a fast-moving consumer goods (FMCG) brand may not drive a successful awareness campaign on LinkedIn.
Choosing the right social media platforms will help you determine the budget, ad format(s), and tailor the campaign messaging for individual platforms.
5. Campaign Budget and Success Metrics
It helps to break down the campaign budget into two brackets to track the ROI effectively:
- Fees/Expenses: If you are working with a social media advertising agency, you need to keep their fees separate from the actual budget. You will, however, include the payments made to third-party individuals such as a copywriter, graphic designer, or video editor, and money that you spend to purchase stock images, videos, or software.
- Ad Budget: This includes the money that youll actually pay the platform to run the ad campaign.
Deciding the ad budget can be a bit tedious, especially if youre a beginner, so heres how you can determine the budget to run ads. Lets say you need to generate 20 leads through a lead generation campaign. Through research, you find out that the cost per lead (CPL) on Facebook is $10. So, the initial budget for the campaign would be $200.
Considering the volatility of the bidding process, you can slightly increase the ad budget. As you execute the campaign, keep tweaking the bid to optimize the ad spend.
Once your ad campaign is complete, you will be able to see how it performed in all entirety. Map the goals achieved against the goals set, in terms of reach, engagement, link clicks, likes/follows, shares, profile clicks, etc. You can then measure how well the campaign performed and the ROI from it.
What Are The Top Social Media Platform?
1. Facebook
This is easily the largest social networking site in the world and one of the most widely used. And, Facebook was perhaps the first that surpassed the landmark of 1 billion user accounts.
Apart from the ability to network with friends and relatives, you can also access different Facebook apps to sell online and you can even market or promote your business, brand and products by using paid Facebook ads.
Recently Facebook has lost the trust of millions of its users by allowing 3rd parties to access over 87 million users’ personal data. This is a massive breech of trust and has created a feeling of unrest amongst the social media platform’s audience.
So much so that there is now a #deletefacebook campaign where people are completely removing themselves from Facebook and using other networks instead. If you’re concerned about what Facebook is doing with your data, then why not check out my guide on alternatives to Facebook, and see if there’s a better place for you to interact with family and friends.
Number of active users per month: 1.59 billion approximately
2. Whatsapp
Despite having been acquired by Facebook in 2014, this instant messaging platform exists as an independent entity.
It arrived on the scene much later than Facebook, but has been able to capture the imagination of millions of people across the world by giving them the ability to communicate and share instantly with individuals and groups. The WhatsApp call feature is just the icing on the cake!
Number of active users per month: 1 billion approximately
3. Instagram
Instagram was launched as a unique social networking platform that was completely based on sharing photos and videos. This photo sharing social networking app thus enables you to capture the best moments of your life, with your phone’s camera or any other camera, and convert them into works of art.
This is possible because Instagram allows you to apply multiple filters to your photos and you can easily post them to other popular social networking sites, such as Facebook and Twitter. It is now part of the Facebook empire.
Number of active users per month: 400 million approximately
4. Twitter
This social networking site enables you to post short text messages (called tweets), containing a limited number of characters (up to 280), to convey your message to the world. With the growing craze for online shopping, Twitter also makes it possible to promote your businesses and even shop directly through tweets.
Number of active users per month: 320 million approximately
5. Snapchat
This is an image messaging social platform that enables you to chat with friends by using pictures. It allows you to explore news and even check out live stories that are happening around the world.
Number of active users per month: 200 million approximately
6. Pinterest
This is a photo sharing and visual bookmarking social media site or app that enables you to find new ideas for your projects and save them. So, you can do DIY tasks or home improvement projects, plan your travel agenda and so on by using Pinterest.
Number of active users per month: 100 million approximately
7. LinkedIn
LinkedIn is easily one of the most popular professional social networking sites or apps and is available in over 20 languages. It is used across the globe by all types of professionals and serves as an ideal platform to connect with different businesses, locate and hire ideal candidates, and more. It boasts over 400 million members.
Number of active users per month: 100 million approximately
8. Telegram
This instant messaging network is similar to WhatsApp and is available across platforms in more than eight languages. However, Telegram has always focused more on the privacy and security of the messages you send over the internet by using its platform.
So, it empowers you to send messages that are encrypted and self-destructive. This encryption feature has only just been made available for WhatsApp, whereas Telegram has always provided it.
Number of active users per month: 100 million approximately
9. Youtube
YouTube is the world’s largest video-sharing social networking site that enables users to upload and share videos, view them, comment on them and like them. This social network is accessible across the globe and even enables users to create a YouTube channel where they can upload all their personally recorded videos to showcase to their friends and followers.
10. TikTok
TikTok is insanely popular with the kids these days. If you’re under 16 then this is the place to be.
TikTok is a social video app that allows its users to share short videos. There’s plenty of stickers, filters and augmented reality features to add to your videos. It was the 4th most downloaded app in 2018 and looks like it’ll top that list in 2020.
TikTok is known in China as Douyin, which means “Vibrating Sound”. Available on iOS and Android, TikTok is popular for creating short music videos of between 3 and 15 seconds. You can also create short looping videos of between 3 and 60 seconds.
Pros And Cons of Social Media Advertising
Pros
1. Increased Brand Awareness
Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.
To get started, create social media profiles for your business and begin interacting with others. Get employees, business partners, and sponsors to “like” and “share” your page. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business.
Each post that is shared will be introduced to a new network of individuals, which can lead them to become potential customers, and the more people who know about your business, the better. By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure.
There is no doubt that by simply having a social media page your brand will benefit, and with regular use it can generate a wide audience for your business.
2. More Inbound Traffic
Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle.
Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Social media is a melting pot of different types of people with varying backgrounds and behaviors.
With different people come different needs and different ways of thinking. Syndicating your content on as many platforms as possible allows these individuals to organically reach your business.
For instance, perhaps someone in an older demographic of consumers will search for your website using a particular keyword on Facebook, but a millennial could begin their search by using a different social media platform entirely, because they search for products totally differently. By marketing on social media you can effectively open your business to a wider variety of versatile consumers all over the world.
3. Improved Search Engine Rankings
Although posting on social media might get your business some site traffic, more effort than that is required to see significant success. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website.
While social media doesn’t directly increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business.
Let’s face it, everyone uses Google to find information, and they likely won’t navigate past page 1 because their answer normally is on the first page of results. If your business website isn’t ranked towards the top of search engine results, you should probably adjust your search engine optimization strategy.
To give yourself the best chance of ranking better through social media, create high quality content that integrates your targeted keywords. Content such as blogs, infographics, case studies, business information, and employee photos will make your business’s social media profile intriguing and credible.
Once you begin posting quality content, you’ll begin to build a social media community where followers will “like” and “share” your content. Most importantly, it gives you more opportunities to get in front of industry influencers who will write about your business and provide links back – which will help to directly increase search engine rankings.
4. Higher Conversion Rates
With increased visibility, your business gains more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a humanization factor.
When brands are interactive by sharing content, commenting, and posting statuses on social media, it personifies a brand. People prefer to do business with other people, rather than companies. Over 51% of marketers claimed that taking the time to develop relationships with consumers showed positive results in sales.
The better impression you make on a visitor, the more likely they are to think of your business when the need for your product or services arises. Studies have also shown that social media has a 100% higher lead-to-close rate than outbound marketing. When a brand is interactive online, consumers who follow your brand’s accounts often begin to more completely trust the credibility of your business.
People use social media platforms to stay connected to their friends, family, and communities. Since people are already talking, why not throw your brand into the mix? More likely than not, they’ll mention your brand to a friend when your products or services are needed, overall providing your business with social proof of its quality.
As reported by Social Media Examiner, about 66% of marketers saw lead generation benefits by using social media platforms at least 6 hours per week. Putting your brand in an atmosphere where people are sharing, liking, and talking, can only improve the conversion rates on your existing traffic.
5. Better Customer Satisfaction
Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message.
Being able to acknowledge each comment shows that you are attentive of your visitors’ needs and aim to provide the best experience.
Every customer interaction on your business’s social media accounts is an opportunity to publicly demonstrate your compassion for your customers. Whether an individual has a question or a complaint, social media allows you to address the matter using interpersonal dialogue.
A brand devoted to customer satisfaction that takes the time to compose personal messages will inherently be viewed in a positive light, even if responding to a customer complaint.
6. Improved Brand Loyalty
One of the main goals of almost all businesses is developing a loyal customer base. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them.
Social media is not just limited to introducing your brand’s products and promotional campaigns. Customers see these platforms as a service channel where they can communicate directly with the business. The millennial generation is known for being the most brand loyal customers of all.
Born between the early 1980’s and the early 2000’s, millennials are the largest generation in US history — and will soon completely consume the market. Studies show that this segment of customers is 62% more loyal to brands that directly engage with them on social media.
Since these technology natives require communication with their brands, businesses must implement social media marketing to get the attention of their most influential consumers.
7. More Brand Authority
Customer satisfaction and brand loyalty both play a part in making your business more authoritative, but it all comes down to communication. When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you appear more credible.
Regularly interacting with customers demonstrates that your business cares about customer satisfaction, and is available to answer any questions that they might have. Satisfied customers are eager to spread the word about a great product or service and they usually turn to social media to express their opinion.
Having customers mention your business on social media will advertise your business, and show new visitors your value and brand authority. Once you obtain a few satisfied customers who are vocal about their positive purchase experience, you can let the advertising be done for you by actual customers who enjoyed your product or service.
8. Cost-Effective
Social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics.
Being cost-effective is such an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses. If you decide to use paid advertising on social media, always start small to see what you should expect.
As you become more comfortable, fine tune your strategy and try increasing your budget. Just by spending a small amount of time and money you can significantly increase your conversion rates and eventually get return on investment on the money you initially invested.
9. Gain Marketplace Insights
One of the most valuable advantages of social media is marketplace insight. What better way to know the thoughts and needs of your consumers than by directly talking to them? By monitoring the activity on your profiles,, you can see customer’ interests and opinions that you might not otherwise be aware of if your business didn’t have a social media presence.
Using social media as a complementary research tool can help gain information that will aid you in understanding your industry. Once you gain a large following, you can use additional tools to analyze the demographics of your consumers.
Another insightful aspect of social media marketing is the ability to segment your content syndication lists based on topic, and identify which types of content generate the most impressions. These tools give you the ability to measure conversions based on posts on various social media platforms to find the perfect combination for generating revenue.
10. Thought Leadership
Posting insightful and well-written content on your social media is a great way to become an expert and leader in your field. There is no one way to become a thought leader – it requires work that can be supported by online networking tools.
To establish yourself as an expert, be sure to utilize social media platforms and build your presence. Be communicative, connect with your audience, share content, and promote your authority. When your social media campaign is aligned with other marketing efforts, your skills will be highlighted and followers will look up to you.
Being able to directly connect with your customers creates a relationship that they will value, allowing you to become a notable influencer in your field.
Cons
1. You can receive negative feedback
People use social media to post content they love, but they also use it to share experiences they didn’t love. If someone had a poor experience with your business, it opens a door of opportunity for them to share their poor experience with others.
This negative feedback comes in different forms. On platforms like Facebook, someone can leave a negative review on your page and share their negative experience. When someone checks out your business next, they’ll look at the reviews and see the negative feedback.
On sites like Twitter, users can tag a company in their posts and share their negative experiences. People can retweet that poor experience and spread it across the network.
Social media platforms are catalysts for complaining and leaving negative feedback. People use their profiles to help others understand their poor experience. Many people feel there is a social obligation to share their experience to prevent others from having the same experience.
Having too much negative feedback can negatively impact your future marketing efforts.
People trust others to give them insight into your company, especially if it’s the first time they are hearing of your business. With social media, it’s possible that negative feedback can hinder your business from earning leads.
How to adapt to this social media disadvantage: Whenever you receive negative feedback on social media, respond to it. Don’t leave people’s complaints and concerns unaddressed. Not everyone is going to have a positive experience with your business, but addressing the issues can speak volumes about your company and its values.
2. You open up the potential for embarrassment
It’s easy for posts to go viral on social media. People keep a close eye on the good and the bad on social media. If you aren’t careful about the content you post, you can end up embarrassing your company and getting caught in an awkward situation.
For example, at one point, the hashtag “WhyIStayed” was trending on social media. This hashtag was about victims of domestic violence sharing their story. The hashtag took social media by storm and became a facilitator for conversations about abusive relationships.
DiGiorno Pizza saw this hashtag trending and decided to jump in on an opportunity for brand exposure. They shared a tweet that said, “#WhyIStayed you had pizza.” Within minutes, people became outraged at the company for their tweet.
The pizza company hadn’t researched the tweet beforehand to realize what it was regarding. The tweet was deleted in minutes, but the impact lasted a long time. People were still talking about the tweet long after it was removed.
This was an embarrassing moment for DiGiorno that blew up over social media. They spent the next few weeks doing damage control and addressing their mistake with thousands of people on Twitter. The carelessness of the tweet made people have a negative perception of DiGiorno.
When you post on social media, there is always an opportunity to embarrass your business on accident. This is a big downside to social media.
How to adapt to this social media disadvantage: Always do your research before posting content on social media. Whether it’s a photo, a hashtag, or a video, do your research to see if there is any way it could be construed the wrong way. Research helps you adapt your content to prevent your company from embarrassment.
3. You must spend a lot of time on your campaigns
Social media isn’t a one and done type of marketing method. You must constantly create new content, post content, and engage with your audience on these platforms. A big drawback to social media is that it is time-consuming for companies.
If you have a small business, small marketing department, or limited resources, it’s challenging to manage a social media marketing campaign.
You have to find time to balance posting content, monitoring that content, responding to people, and measuring your content’s impact. If you don’t have the resources, it can be an overwhelming task.
If you aren’t doing enough with your social networks because you don’t have time, people, or programs to help you run your marketing strategy, your campaigns will suffer. You won’t be as effective as someone who has the necessary aspects to run a successful social media campaign.
How to adapt to this social media disadvantage: If you don’t have the resources, consider outsourcing your social media marketing campaign to a social marketing company. You can hire a social media marketing company to handle your campaign for you while you run your business. Not to mention, you’ll partner with people who have years of experience running campaigns and know how to drive a success!
4. You have to wait to see results
When companies invest in marketing strategies, they want to see immediate results. You want to know that your strategies are working and that the investment is worth your time. With social media marketing, you don’t see immediate results.
Social media marketing’s success is predicated on the campaign’s overall success. Posting one piece of content doesn’t determine the success of your campaign. You must post multiple pieces of content over a period of time to determine the true success of your campaign.
This is a downside of social media because you have to wait to see results. You must be patient and wait a few weeks to see results before you can adjust your campaign.
How to adapt to this social media disadvantage: The only true adaptation for this downfall is to be patient. You must remind yourself that you can’t see true immediate results until your campaign is running for some time. The best thing you can do is track the performance of your social media posts as you post them to have them ready for comparison once your campaign is running for some time.
Top 10 Social Media Marketing Agencies
1. SociallyIn
SociallyIn helps brands with different aspects of their social media marketing strategy by deploying result-driven services around social strategy, content production, community management, paid social advertising, influencer marketing, and more.
They split their services into creative and production, community management, social media strategy, and social paid advertising.
SociallyIn films, captures, makes, paints, records, bakes, builds, hatches, composes, invents, writes, draws all of their clients’ social media content in-house. They begin their social strategy by having an in-depth meeting around the demographics of the audience they are trying to reach for the social media campaign. This meeting helps the creative team brainstorm content that will resonate with the ideal audience.
Once their team has an understanding of the business and branding, they move into a discussion around a brief. It can be a campaign, a seasonal holiday, or anything in between.
After the brief, they move into a brainstorm session, using different brainstorming techniques to come up with unique ideas for various social platforms. Once they are ready to launch their strategy, they continue to test, measure and optimize.
If you opt for community management, SociallyIn uses community managers to represent your brand, keeping the page filled with fresh content, actively participating in conversations with your followers. At the end of each month, they review their efforts, including engagement and follower growth. They even offer multilingual social media management in over 36 languages.
2. LYFE Marketing
LYFE Marketing is a full social media management company. They offer social media services, search engine services, and website design services. They create and manage top-performing social media campaigns for clients on Twitter, Facebook, Pinterest, LinkedIn, and Instagram.
They split their services into:
- Social Media Management Services
- Social Media Advertising Services
- Website Design Services
- Search Engine Optimization Services
Since 2011, LYFE Marketing has managed over 2,000 social media marketing campaigns. They claim to have driven over 983,287 leads for clients through digital marketing. Their social media marketing services help their clients’ businesses grow brand awareness (followers), relationships (engagement), and website exposure (traffic).
They follow a five-step social media marketing process:
- Assign a dedicated social media manager to your account
- Develop a social media strategy that is specific to your business
- Develop content calendars and advertisements
- Growth optimization and daily maintenance
- Reporting and communication
3. Sculpt
This is a social media marketing agency that specialises in working with B2B companies. Their expertise lies in generating qualified leads for businesses from social media.
How do they do it? They do it by strategising, creating a customised plan for each client, and then executing it. They also have experience of running paid social media campaigns and can help you boost your advertising ROI.
The best part about this agency is that it also provides training and guidance for your in-house staff. So, when you hire them, it’s not just for a campaign, but also to build a skilled in-house team that will be beneficial in the long run.
Here’s how the categorise their services:
- Paid social ads
- B2B social media
- Social media pricing
4. Disruptive Advertising
Utah-based Disruptive Advertising splits its services into PPC Management, Site Testing, Analytics Consulting, and Software. In terms of social media marketing, their primary focus is on PPC, Facebook, and LinkedIn Ads in particular.
They see their clients’ bottom line as their top priority. To maximize returns, they optimize their clients’ PPC campaigns every week. They continuously optimize their ads and targeting to achieve the highest yield and lowest costs possible.
Disruptive Advertising describes itself as being on a mission to change the world—one click-at-a-time. They test and analyze every aspect of your campaign and rigorously optimize it from click-to-close.
Although Disruptive Advertising sees Google Ads as the powerhouse of PPC advertising, they recognize the importance of Facebook for B2C marketing, and LinkedIn for those in the B2B sector. They realize how both platforms let you target ads in various ways. However, they stress that the more accurate your understanding of your target customers, the more precise and profitable you can make your ads.
5. Ignite Social Media
Ignite Social Media has proved its expertise for more than a decade now, having been founded in 2007. Indeed, they describe themselves as “the original social media agency.” They were named Social Media Agency of the Year, worldwide, in the 2016 Corporate Social Media Awards.
They have consistently helped the world’s most valuable brands set their social media strategy, execute on it day-to-day, and measure results. They focus on driving measurable results from social media. The agency works around the world from its offices in North Carolina and Michigan.
They are certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the United States’ largest third-party certifier of businesses owned and operated by women.
Ignite Social Media’s mission is to change the world of marketing through social media. Its services include:
- Strategy Development
- Consulting
- Community Management
- Paid Social Advertising
- Social Content Creation
- Promotions
- Influencer Engagement
- Measurement & Monitoring
- Social Listening
- Crisis Management
6. Thrive Internet Marketing Agency
Thrive proudly displays evidence of their results on their website. They can claim more than 100 5-Star Reviews on Google, more than 50 on Facebook, and more than 30 on Clutch. They also feature testimonials frequently, clearly being a believer in word of mouth marketing.
They are a full-service digital marketing agency and have been providing a wide range of services to clients in all industries since 2005. They believe they can take your online presence to the next level – your website design, copywriting, keywords, social media presence, and more.
One facet of their work is social media marketing. They include the following activities as part of their social media marketing services:
- Identification and assessment of the target audience
- Creation of effective social media marketing strategy and implementation
- Regularly scheduled updates as well as news and articles as they happen
- Continuous social media monitoring, including recognition and response
- Sustained research, tracking, and adaptation to online trends and resources
- Encouraging awareness and support within the blogging community and forums
- Targeting specific keywords, phrases, and topics relevant to your brand
- Utilization of analytics and data-tracking tools for strategy improvement
7. KlientBoost
KlientBoost helps companies make more money through intelligent digital advertising and creative conversion rate optimization. They split their services into three main groupings: Pay-Per-Click (PPC), Conversion, and Design. Much of this work involves optimizing their clients’ presence on social media.
One important area that KlientBoost specializes in is social advertising. They help you advertise more effectively on Facebook, Twitter, and LinkedIn. Also, they design custom landing pages to go with the PPC ads.
They believe that Facebook advertising works much better when you’re testing ads and landing pages at the same time. They always help their clients with landing page design and testing, in addition to Facebook advertising. It helps them achieve results at a quicker rate too.
Higher conversion rates from landing page testing also allows KloutBoost to get more aggressive with their Facebook advertising bids to continually get more conversions from the right audiences.
KloutBoost then provides its clients with a custom dashboard with their PPC channels, which they formally update every Monday.
8. WebFX
WebFX is a full-service Internet marketing and SEO company offering innovative web marketing solutions to mid to large size companies across the globe. Their social media team are experts in creating and executing a social media management plan that gets the right message in front of your desired audience.
They offer five levels of social media management service:
- One social network for $900 per month with 15 social posts per month, 6 custom images per month, and 2 ad campaigns
- Two networks for $1,300 per month with 30 social posts per month, 8 custom images per month, 3 ad campaigns, 2 blog posts, and Mon, Wed, Fri ad commenting monitoring
- Three networks for $1,500 per month with 45 social posts per month, 10 custom images per month, 4 ad campaigns, 2 blog posts, and daily ad commenting monitoring
- Four networks for $1,800 per month with 60 social posts per month, 12 custom images per month, 5 ad campaigns, 4 blog posts, one contest per year, and daily ad commenting monitoring
- Five networks for $2,100 per month with 75 social posts per month, 14 custom images per month, 6 ad campaigns, 4 blog posts, one contest per year, and daily ad commenting monitoring
9. PBJ Marketing
PBJ Marketing offers a mix of paid media, website design, brand strategy, and full-service digital marketing services. These include social media advertising. They believe that social media as a marketing channel requires a strategic, data-driven approach to activation with targeting, messaging, and KPIs tailored to a brand’s audience and objectives.
Social Media Advertising campaigns are ideal for growing brand awareness, generating leads, and driving conversions in the short term. They focus their social media advertising around Facebook ads, Twitter ads, and Instagram ads.
PBJ Marketing leverages Facebook users’ data to provide powerful, conversion-focused audience targeting, crafting Facebook ads that deliver a brand’s message to the audience most relevant to the brand’s goals. PBJ Marketing zeros in on custom audiences using a four-pronged approach:
- A/B Testing
- Engaging ads
- Audience targeting
- Analytics tracking
10. Firebelly Marketing
Firebelly Marketing has been leading brands to social marketing success since 2007. Their services include social media channel audit, social media management, and social ad management.
Firebelly’s social media audit service is a great first step toward understanding what you should do next with your social accounts. It can be used to inform your social media strategy moving forward.
Read Also: How Can Social Media Influence Your SEO Marketing? Brief Insight You Will Find Useful!
Firebelly’s social media management service provides everything you need to be successful on your brand’s social media channels. It includes:
- Content creation and publishing
- Community management
- Insights and reporting
They work with social accounts on Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter.
Firebelly has successfully managed over $1 million in social media ad spends for brands. Their social ad management service provides targeted social media ads to grow their clients’ audience, engagement, traffic, and sales. It consists of three parts:
- Audience and creative development
- Daily monitoring
- Reporting and recommendations
Conclusion
Hiring the right social media agency is essential for your business growth. If, for instance, you run an ecommerce store and need to promote your products on social media, you’ll have to hire an agency that has the resources to create (or edit) product images (or videos).
Start by assessing your needs and social media marketing objectives. Ask yourself: What exactly you want to achieve from social media marketing?
And then choose a social media agency that will help you achieve these objectives
