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There are a number of reasons why people might choose to purchase products from small businesses. Maybe they appreciate the personal touch that comes with buying from a small company, or maybe they feel that small businesses are more sustainable and invest more in their local community.

There are a few products that consumers are more likely to purchase from small companies as opposed to larger ones. The most popular of these products are food and beverages and cosmetics.

Food and beverages: When it comes to food and beverages, many people prefer to buy from smaller businesses because they believe that they are getting a higher quality product. They also trust small businesses more when it comes to the ingredients used in their products.

Cosmetics: Consumers often purchase cosmetics from small businesses because they trust that the products have been tested and are safe to use.

Other products include;

-Artisanal food products
-Handmade jewelry
-Customized clothing

  • What are Business Products?
  • What are 5 Examples of Products?
  • What are Examples of Business Products?
  • Types of Consumer Products
  • What Products do Consumers Buy Most?
  • What are 5 Industrial Products?
  • Which Product is an Example of a Consumer Good?
  • What are the Top 3 Most Sold Products in Human History?
  • What are the Fastest Selling Products?

What are Business Products?

Business products are the things companies sell to make money. Put another way, business products are the goods and services that people want to buy to furnish their homes, run their own businesses, supply their schools, churches, stadiums and factories, and generally keep the world moving forward. There are several different product categories that are best illustrated with one or more examples of a product and service in each category.

Read Also: How Should Small Companies Deal With Crisis?

“Business products” sometimes refers only to products bought by businesses, but it is also used more broadly to refer to all products sold by businesses, whether to other businesses or to consumers. This article uses the broader meaning of the term, and includes business-to-business, as well as business-to-consumer sales.

What are 5 Examples of Products?

There are many ways to classify products. Below, we are going to focus on a few areas, including customer type, purchasing behavior, business products, and industry.

Customer types

You can start by splitting products among two major customer types — consumer and business. Products are commonly categorized as business-to-business (B2B) or business-to-consumer (B2C) based on which type of customer they serve. There is a third category called B2B2C.

This is where a company targets the consumer market via another business. OpenTable is an example of a B2B2C product. The company sells its online reservation booking software directly to restaurants, but it is used by consumers looking for available dining options.

A company can have both consumer and business customers, but understanding how each type of buyer will purchase and use a product is foundational to your product and marketing strategy.

Purchasing behavior

Consumer products are commonly further categorized by purchasing behavior. Each type of product has a distinct set of characteristics that influences the way customers buy them. The table below explains the four major product classifications and the impact of technology on consumer behavior.

ConvenienceConvenience products are purchased frequently and with little planning or effort. This type of product is widely available, easy to obtain, and typically has a low price. Digital technology has changed the meaning of “convenience” by making many types of products and services available on demand through software applications.
ShoppingShopping products are purchased less frequently than convenience products and have a higher price. Buyers compare attributes such as quality, style, and price before making a purchasing decision. Widespread access to the internet makes it easier for customers to learn about a product, compare alternatives, and determine if it is the right product to meet their needs and wants.
SpecialtyA specialty or niche product has features that appeal to a specific group of customers. In technology, this category includes vertical market software such as real-estate or banking applications. This type of product requires more targeted promotion to reach the right people. Digital marketing approaches provide new ways for companies to successfully reach and engage specific target audiences.
UnsoughtProducts that have little or no proactive customer demand are called unsought products. This category includes new products and products where the direct benefit to the customer is low. Because customers do not perceive a need for these products, the offer and its benefits must be directly promoted to potential customers to generate interest. New technology products focus on innovators and early adopters to gain momentum and influence others.

Business products

Business products on the other hand help companies create their own products or operate their business. Examples of business products include raw materials, equipment, component parts, supplies, and business services. Business software is used by companies to support key business functions.

Examples of business applications include accounting, customer relationship management (CRM), human resource management, and strategic planning software. Business applications are further categorized by the size of the company — small and medium businesses or enterprises.


Products are also described by the industry they serve. Industries are broad categories such as energy, healthcare, financial services, or information technology. Products that are tailored to meet the needs of a specific industry are called vertical market products.

An example of a vertical market product is a healthcare application for managing patient data. When a product is present in multiple industries, it is described as a horizontal market product and can support a wide range of customer needs. For example, a general accounting platform can be used by all business types.

What are Examples of Business Products?

Raw Materials

The manufacturing process begins with the provision of raw materials that are extracted directly from the environment. These include minerals such as iron ore or rough diamonds; fuels such as crude oil and coal, forest timber; and, agricultural products such as wheat, corn, beef and leather. Raw materials are the stuff from which all physical products are eventually made.

Processed Materials and Components

Businesses use raw materials to create processed materials and component parts. Generally, these are sold to other businesses for further processing or inclusion into final products, although some sales are direct to end consumers. Crude oil, for example, is processed into many components, such as ethylene or kerosene, and these components are then used by the chemical and petroleum industries to make additional products.

Components are parts manufactured for further assembly into a final product. The car industry is a major purchaser of component parts, turning to suppliers for everything from windshields and tires, to radios and air bags – and thousands of other parts – to produce automobiles and trucks as a final product. Consumers occasionally buy component parts, such as the purchase of a car mirror as a replacement for one that broke.

Maintenance, Repair and Operating Supplies

Companies need plenty of day-to-day materials and equipment that are not directly related to making a finished product but are necessary to keep their organizations going. Maintenance, repair and operating (MRO) supplies include everything from light bulbs to printer paper. Some MRO materials are sometimes known as accessories and include long-lasting items such as workbench tools, computers, and forklifts.

Buildings, Facilities and Installations

Companies may buy entire installations in which to carry out their operations. These include major facilities like an offshore oil rig, a chemical processing plant or a soda bottling facility. Smaller purchases, such as a headquarters building or warehouse, also fall into this category.

Consumer Products

The end result of much manufacturing and business activity is to supply consumers with products to purchase. Consumer goods can be categorized in many different ways, such as clothing or white goods like refrigerators and stoves. Four common categories often used by marketers are:

  • Convenience products: Easy, quick purchases like a daily newspaper or items in the grocery store.
  • Shopping products: Less casual but fairly common purchases that involve more consideration, such as seeing a movie, buying a computer, a phone or selecting a hotel.
  • Specialty products: These are the occasional and often large purchases that consumers make, such as buying a home or car, paying for a wedding, or selecting an engagement ring.
  • Unsought products: This category includes items that consumers generally do not consider buying without some convincing on the part of a salesperson. Examples include funeral insurance, extended warranties and charitable donations.

The Services Category

Not all purchases involve physical products. Businesses and consumers alike often purchase a diverse variety of professional services. In daily life, these include plumbing services, legal services or medical services. In the business world, an extensive network of consultants provide services, ranging from site planning to “head hunting” for senior executives.

Types of Consumer Products

The following are the four most common types of consumer products offered by businesses:

Convenience products

A convenience product is typically purchased often and appeals to a large market base. Consumers regularly buy convenience products to meet their needs and tend to have little concern for where they buy the product.

Characteristics of convenience products

  • Bought frequently
  • Low-priced
  • Easily accessible

For example, a candy bar would be considered a convenience product. This product is available in a variety of places, including gas stations, vending machines and grocery stores. The consumer likely isn’t too picky about where they would buy the product and probably won’t develop loyalty to a particular store when it comes to purchasing candy bars. Additionally, customers rarely spend much time comparing one candy bar to another but instead purchase candy bars with little thought.

Other common convenience products include:

  • Laundry detergent
  • Toothpaste
  • Vitamins
  • Cleaning supplies
  • Beverages

Convenience products are the most common type of goods purchased by consumers and are widely distributed and therefore require mass production. They typically require much less promotion through marketing compared to other types of products.

Specialty products

Specialty products are those that have unique characteristics or are associated with a particular brand. People who purchase specialty products carefully source these products and develop loyalty to the company that produces or sells them. Specialty products are typically priced higher than other types of products. Hence, many consumers put more stock in buying this type of product due to its perceived value and ticket price.

Characteristics of specialty products

  • Standout attributes 
  • Unique brand perception
  • Higher price point
  • Available only at select locations

For example, a Porsche is an example of a specialty product. This product can only be purchased through a Porsche dealership and is known for its unique characteristics. Porsche vehicles are also specifically recognizable due to the storied Porsche brand. Consumers spend a considerable amount of time sourcing Porsches and are willing to pay a higher price for this car than competing vehicle brands.

Here are a few more examples of specialty products:

  • Watches
  • Designer clothing
  • Luxury vehicles
  • Perfumes

Most specialty products can only be purchased in select stores and are bought much less frequently than convenience products. They can sell based on reputation and word of mouth but require promotional advertising to spread awareness of the availability of the product beyond niche, dedicated buyers.

Shopping products

Shopping products are products that are purchased less frequently than convenience products but more frequently than specialty products. These products can range in price, style and quality, and consumers often spend a great deal of time comparing shopping products before purchasing them. Shopping products are available in fewer locations than convenience products because they are distributed selectively.

Characteristics of shopping products

  • Bought less often
  • Medium-priced
  • Frequently compared to other products

For example, an airline ticket is a common shopping product. Airline tickets are only available through airline companies and can vary greatly in price. Most consumers will spend time comparing airline tickets to choose which one best meets their needs and fits within their budget.

Other examples of shopping products include:

  • Clothing
  • Furniture
  • Electronic devices
  • Vacuum cleaners 

Unsought products

Unsought products are those that consumers typically don’t buy or wouldn’t consider purchasing regularly. Most people who purchase unsought products do not plan the purchase ahead of time. Often, a consumer doesn’t even know that the product exists until the need arises to purchase it. Prices of unsought products can vary greatly and they typically are not offered by a wide variety of sellers.

Characteristics of unsought products

  • Not in the forefront of consumers’ minds
  • Extensive advertising and marketing efforts needed

For example, the services provided by certain lawyers are an example of unsought products. Most individuals do not think about paying a family lawyer until they decide to draft a will or need to contest one, or need legal advice for divorce, child custody or adoption. If you get injured in a car accident or on the job due to someone else’s negligence, you might seek a personal injury lawyer to help you get compensation for medical care, lost wages, or pain and suffering. 

Here are a few more examples of unsought products:

  • Funeral services
  • Life insurance plans
  • Smoke detectors
  • Fire extinguishers

Many new and innovative goods are considered unsought products until consumers become more aware of them. Unsought products typically require much more aggressive advertising and marketing compared to other types of products to spark a need for the product and ensure consumers are aware that it is available.

What Products do Consumers Buy Most?

Online giants are trying their best to supply the products while maintaining the overall integrity of the products. Customers visit the webpage, and the detailed descriptions of the product appear instantly in front of customers.

As the days go by, the rapid growth of online shopping has been increasing. Experts expect that online shopping won’t stop its growth anywhere shortly.

The following table shows various trendy product items and their market value:

Product NameMarket Value
Clothing items$2 trillion
Shoe items$530 billion
Electronic and technology product$1.14 trillion
Toy$94.7 billion
Pet products$232 billion
Pens and pencils$13.9 billion
Power tools$56.1 billion
Reusable water tools$12 billion
Wireless charging stations$40.24 billion
Jigsaw puzzles$790 million

1. Clothing items

The first item that has occupied the most sold product globally is clothing items. According to Statista, the apparel market will reach close to $2 trillion by 2025. Since the start of COVID-19, online shopping statistics show that 90% of consumers around the globe have purchased clothing items.

Some clothing items such as loungewear, sportswear, wide-leg pants, corsets, sweater vests, and cardigans are the most popular products.

While many shops are closing their sales because of the increasing impact of COVID-19, some offline retail shops are expecting to reopen. As people are staying at home, online shops are rapidly growing each year.

2. Shoes

As the apparel industry grows, footwear brands are also quality products that people buy the most. The footwear industry is one of the fastest-growing brands and contributes to the success of the worldwide popularity of shoe products.

According to current market trends, The footwear market is constantly shaping and changing the customers’ purchase habits. Statistics show that in 2022, over $488 million in revenue has been raised, and it’s expected to grow 7.65% each year.

Some trendy shoe items are leather, athletic, sneakers or textile, and other miscellaneous categories that consumers prefer.

3. Electronic and technology products

The global trends for electronics and technology products are rapidly growing. Electronic products are one of the topmost bought items online. Every household owns electrical products, so the need for electronic products is nonetheless invaluable.

On the other hand, the most used technology product is the mobile phone and computer. Mobile phone products are so affordable and convenient for consumers that over seven billion people will start using cell phones by 2027.

As the usage of mobile phones is increasing, mobile accessories are on the rise as well. Some of them are mobile holders, camera tripods, wireless chargers, and phone cases.

Some trending electronic products are LED TVs, Digital Cameras, generators, home theatres, and musical instruments. Since the rise of mobile phone products, many stores for phone accessories are opening, and some of them have started to sell mobile phone products online.

4. Toys

This product is one of the major selling items online. Although most of this product’s consumers are kids, this product is no surprise topped on the most bought items online.

Parents mostly want this product for their kids for recreational activity and the development of their children’s emotional and mental growth.

The total toy market revenue in recent years is astonishing. In 2020, the world toy market had a record over $94 billion in revenue, and this has been a common scenario since 2010. The market growth has been over 13% since 2010.

5. Pet products

Pet products have been expanding their market, and in 2020, these were already valued at over $232 billion. The expectation for raising the value is 6.1% by 2027. Moreover, the United States has primarily dominated the pet food market.

As owners of pets are willing to spend any amount to keep their pets healthy and happy, the demand for pet products is gradually rising. During the pandemic, more people have managed their expenditure on pet products.

Pet products such as food, dog bowls, cat beds, and pet carriers are the most bought items for pet products.

6. Pens and pencils

Pens and pencils are some of the trendy products that have been top-selling items in recent years.

As writing instruments, pens and pencils have been widely used, especially in education. Because of covid, the urgency and demand for pens and pencils have risen.

The worldwide writing instruments market has reached beyond the expectation of analyzers, with approximately $22.9 billion in revenue by 2025. While in 2020, the revenue was $15.89 billion. Researchers expect to 7.4% growth rate by 2025.

7. Power tools

Power tools are one of the most common and popular products among consumers. This category of product always gets in high demand in construction works.

As urbanization has been drastically changing the ways of work, requirements for different power tools have been raised. The requirement for tools in recent years was surprising. In 2020, approximately $41.9 billion in revenue has been generated, and expert anticipates reaching $56.1 billion by 2025.

Different power tools such as drilling machines, cordless electric saws, grinders, and polishers are most popular.

8. Reusable water bottles

Plastic bottles have been used globally, and the wastages are high in percentage. Worldwide usage of plastic bottles is touching a million numbers every minute. This percentage is so high that water bottles need to be recycled.

Water bottles require a replacement. The reusable water bottle has grown by 3.4% in recent years. For this reason, reusable water bottle was one of the most bought items online in the past year.

9. Wireless charging stations

Wireless charging stations have been one of the preferable products in recent years. This convenient technology brings your device charging to the palm of your hand.

The wireless charging stations global market was worth $6 billion in 2018. Recent analysis shows it will grow by over $40 billion by 2027. A wireless charging station can charge three devices at a time. So, it really brings evolution to charging devices.

So, how does charging really work that makes it so convenient?

Wireless charging transmits the energy to the consuming device without any connection. The transmitter supplies the power, and the receiver takes power and charges the battery.

10. Jigsaw puzzles

You may be surprised to see that, but the jigsaw puzzle is one of the most popular products people have bought online.

‘Chill but challenging.’ This is the main theme of jigsaw puzzles, and people love brain-teasing and find it satisfying while passing their free time.

This lucrative puzzle game is on the chart of most popular bought items, and it makes over $700 million in the US alone. Moreover, it’s expected to grow by 6.25% each year.

What are 5 Industrial Products?

Industrial products are the goods that the companies and businesses use for the production of other products or their business operations. The government institutes, non-profit organizations, commercial businesses, and manufacturing firms usually employ industrial products.

For instance, if a person purchases an air conditioner, then it’s a consumer product. When an industry buys the same air conditioner, then it would become an industrial product.

Some of the main types of industrial products are as follows;

  1. Capital goods
  2. Raw materials
  3. Component parts
  4. Major equipment
  5. Accessory equipment

Characteristics of Industrial Goods

1. Heavy investment in Industrial goods

The production of industrial goods calls for heavy capital investment. Most of the companies involved in the production of industrial goods raise capital by issuing shares and debentures and also by resorting to borrowing from financial institutions.

2. Complex nature of products

Industrial goods always appear to be complex in view of their technical nature. It is not possible for a layman to assess the value of such goods. One has to have technical knowledge to be able to assess them.

3. Derived demand for Industrial goods

The demand for industrial goods is a derived demand. i.e., it is influenced by the demand for the goods they help to manufacture. For example. the demand for a soft drink making plant will be determined by the demand for soft drink.

4. Limited number of Buyers

When compared to consumer and agricultural goods, the number of buyers of industrial goods is limited. Such buyers are also found in certain regions.

For example, most of the buyers of machines needed for making cotton cloth are found in and around Coimbatore in Tamilnadu.

5. Inelastic demand

The demand for industrial goods is relatively inelastic, i.e., it is not affected by changes in price.

6. Buying is always a group process

Purchase of consumer or agricultural goods can be undertaken by an individual. But in the case of industrial goods, a group or a team is generally involved in the purchase. The team may consist of engineers, financial experts and others.

7. Higher purchase value of Industrial goods

As industrial goods are very highly priced, each purchase involves a very high amount. This is in contrast to consumer and agricultural goods where the amount involved in each purchase is much less.

8. After-sale service of Industrial goods

This is something which is always important in the marketing of industrial goods. The seller must ensure regular repair and maintenance service to the buyer.

9. Seller’s reputation

The seller’s reputation is generally not important in the market for agricultural goods. It is important to a certain extent in the market for consumer goods, particularly in the case of durable goods. The reputation of the seller is vital in the case of industrial goods. The buyers would always prefer to buy from reputed suppliers rather than from an unknown source.

10. Leasing

Another peculiar feature of industrial goods marketing is that the seller may enter into a leasing agreement with the user instead of making an outright sale of the machinery. This does not apply to consumer goods.

11. Rational and not emotional buying

In the case of consumer goods, the buying decision is influenced by status, prestige and such other emotional factors. The buyer of industrial goods, on the other hand, makes an objective analysis of the utility of the product before taking the purchase decision.

12. Greater awareness of the buyers

The buyers of consumer goods may not hive absolute knowledge of the goods they buy. They adopt a casual approach to buying. On the other hand, the buyers of industrial goods have thorough knowledge of the product, its source of supply, the alternative models available, the price of the competing models, etc.

13. Shorter channel of distribution

The marketers of industrial goods usually supply the goods directly to their customers. Wholesalers, retailers and others who work actively in the consumer and agricultural goods markets are generally absent in the market for industrial goods.

The marketers of industrial goods resort to direct supply mainly because the number of buyers is less and such buyers are also found in certain regions only.

Which Product is an Example of a Consumer Good?

Consumer goods are products bought for consumption by the average consumer. Also called final goods, consumer goods are the end result of production and manufacturing. Clothing, food products, and dishwashers are examples of common consumer goods.

The Consumer Product Safety Act of 1972 regulates the sale of most common consumer goods and created the U.S. Consumer Product Safety Commission, a group of five appointed officials who oversee the safety of products and issue necessary recalls of faulty consumer products.

Types of Consumer Goods

• Durable goods are consumer goods that have a life span of over three years and are used repeatedly over time. Bicycles and refrigerators are considered durable goods.

• Nondurable goods are consumed in less than three years, are commonly used one time and include packaged food and drinks or laundry detergent.

• Service goods include items like auto repairs and haircuts that are intangible consumer goods.

How the consumer views and uses a product determines the way companies market their goods.

Convenience goods are those that are regularly consumed and are readily available for purchase. They are often nondurable goods and low-priced items sold by wholesalers and retailers. Examples of convenience goods include milk and tobacco products.

• Shopping goods are those items bought less frequently, are durable, and are commonly more expensive than convenience goods. Examples of shopping goods include furniture and televisions.

• Specialty consumer goods are rare and often considered luxury purchases. They are often marketed by brand or geared to a niche market. Sports cars and fine art are examples of specialty consumer goods.

• Unsought consumer goods are readily available but not often sought by the consumer. Although they may be necessary purchases, they require marketing to consumers to nudge a purchase. Examples of unsought consumer goods include life insurance and pre-paid funeral expenses.

What are the Top 3 Most Sold Products in Human History?

Making the most popular product of the year makes the investors happy, but the all-time best seller products lead to the transformation of industries and help in defining it for decades. Every entrepreneur starts with one dream: To produce and sell the best product of all time.

There are a number of products which dominate the market. A review was conducted by 24/7 Wall St. and the products which have the highest sales were recorded. Here is a list of the top ten selling products of all time.

1. Sony PlayStation

Launched in the year 1995 by Sony in the United States had a 32-bit processor. The star feature that was a revolution in the tech world was the use of CD used to store large amounts of data. A-total sales of 440 million units have been recorded till date!

2. Lipitor

Launched by Pfizer in the year 1997 is a medicine prescribed to people with low or high cholesterol to protect them from the risk of heart-related ailments. Total sales of about $141 billion have been recorded. The closest competitor of this company is Plavix.

3. Toyota Corolla

Launched for the first time in Japan in the year 1966, Corolla was a massive success in the market due to its reliability, low gas mileage, and affordability. A newly redesigned model was launched in the year 2014 and is claimed to have better gas mileage and a larger interior. More than 40.7 million units have been sold until today.

4. Star Wars

The Star Wars saga has recorded earnings of $7.5 billion. The movie “Gone with the Wind” brought more money than the Original movie of Star Wars but the trilogy was accounted to earn $2.4 billion. Even though 20th Century Fox sold it to Disney in the year 2012 for $4 billion, it has rights over the original Star Wars.

5. iPad

Being one of the two first Apple products on the list, it is still the best selling tablet although a large market was captured in 2010 when it was first launched. Till date, Apple has sold more than 400 million iPads.

6. iPhone

It was first launched in the year 2007 by the Apple company. Till date, it has released twelve generations of models and has become the best-selling smartphone worldwide. Apple has sold more than 2 billion copies of different items.

7. Super Mario

It is an arcade game launched in the year 1981 by Donkey Kong which was later expanded into franchize Mario Bros. It is the most popular game of all time and a copy of 262 million has been sold over the years.

8. Michael Jackson’s Thriller

Being the best seller album it was also awarded in the MTV generation. It brought the moonwalk culture and Jackson was referred to as “King of Pop.” Over 70 million copies have been sold.

9. Harry Potter

Written by J.K Rowling, this fantasy novel has been translated into 73 languages of the world. The story of the young British wizard has become the best book in the world. Sale of 450 million copies have been made worldwide and the earning by the movies totaled $ 7.7 billion.

10. Rubik’s Cube

Created by the professor of architecture Erno Rubik at essaynow, it is the best-selling toy till date. It was designed by him while teaching his students three-dimensional geometry. Till date, 350 million cubes have been sold.

What are the Fastest Selling Products?

1. Power tool accessories 

  • Global order growth (YOY): 23,418%

Looking for a trending product to sell in the home improvement industry? Power tool accessories are seeing an increase in sales globally. 

According to data from Keywords Everywhere, the term “power tool accessories” receives 27,100 searches per month, with sub categories like “tool accessories” receiving another 1,300 searches per month, and “tool box accessories” receiving 1,900 searches per month.

You can sell accessories for any power tools:

  • Power drills
  • Impact drivers
  • Circular saws
  • Table saws
  • Polishers
  • Sanders

2. Dog toys 

  • Global order growth (YOY): 13,357%

Second on our list of trending products right now are dog toys. Valued at $3.7 billion, the global pet toy market saw explosive growth in the first half of 2021.

Product lines include: 

  • Training toys
  • Chew toys 
  • Squeaky toys
  • Stuffed plush toys 
  • Rope toys

3. Costume shoes 

  • Global order growth (YOY): 8,877%

Costume shoes for women and men have also been a bestselling product and show signs of being a trending item in 2022. Thematic shoes are perfect for cosplay or themed events, and you can’t forget about Halloween. 

Some items you could sell include:

  • Pirate boots
  • Witch boots
  • Superhero boots 
  • Vintage-era footwear
  • Gladiator sandals 

4. Laptop batteries 

  • Global order growth (YOY): 8,305%

Laptop batteries are another one of the top trending products to sell in 2022. Laptop batteries are an excellent resource for people who build their own computers or want to bring an old laptop back to life. For people on the go, having a backup laptop battery on hand makes sure they are never without a computer. 

The term “laptop batteries” sees 33,100 searches each month. However, finding a battery isn’t always easy for consumers because there are many different uses. For example, a college student may want to buy a cheap, durable battery for school. A busy professional may need long-lasting and reliable use for when they aren’t near an outlet.

Selling in the laptop industry gives you plenty of opportunities to expand your product lines. You could sell cases, external hard drives, power supplies, laptop memory, Wi-Fi adapters, and more. 

5. Shot glasses 

  • Global order growth (YOY): 8,178%

Shot glasses were one of the best performing products in the first half of 2022. Shot glasses are perfect for selling any time of year, especially around the summer, when you can take advantage of the party season. You can sell custom-made shot glasses, collectible shot glasses, or shot glasses for parties. 

When it comes to selling shot glasses online, focus on finding a target market and selling to one group first. People search online for specific types of shot glasses, such as “tequila shot glasses” (4,400 searches per month), “tall shot glasses” (2,400 searches per month), and “cool shot glasses” (3,600 searches per month). There are also opportunities to sell plastic shot glasses and personalized glasses for parties.

You can sell shot glasses online from your own Shopify store, on third-party online selling sites like Amazon and eBay, and even on social media sites like Instagram and Facebook. You can also sell shot glasses wholesale to other businesses.

6. Slipcovers 

  • Global order growth (YOY): 7,021%

One trending product cropping up recently is slipcovers. Similar to other trending products in the home goods department, we’re probably seeing an increase due to the work-from-home trend. Slipcovers protect couches and loveseats from pets, children, dirt, and spills. A quality slipcover is less expensive than replacing furniture.

The search term “slipcovers” is generating 27,100 searches per month, with related terms “slipcovers for chairs” bringing in 27,100 searches per month and “slipcovers for sofas” generating 49,500 searches per month, supporting that slipcovers and home design can be a profitable business to start online. There are also many slipcover types available to sell, which gives you a lot of new product opportunities as you expand your line. 

Start by narrowing down what kind of containers you want to sell—cotton, wool, polyester, spandex, linen, etc.—then promote your product on popular home organization and décor blogs. 

You can reach out to them online and ask them to link back to products on your website from round-up articles. (People are more likely to buy when they come to your site through an external blog post than an ad.) Then, to win back the sale, run retargeting ads to people who viewed the product but didn’t buy. 

Another option is partnering or collaborating with interior designers to help promote new products to their audiences. If a product recommendation comes from a trusted source, shoppers are more likely to buy. 

7. Wall plates and covers

  • Global order growth (YOY): 5,983%

Like many home décor items, wall plates and covers have become one of the bestselling products online during the pandemic. The more people stay at home, the more inclined they are to spruce it up and create a comfortable atmosphere. From the couch all the way down to what covers their electrical sockets on the wall. 

Read Also: What Struggles do Small Business Owners Encounter in Marketing?

There are many varieties of wall plates and covers to choose from. You can sell traditional ones with a finishing touch or ultra-modern decorative plates. There are also screwless wall plates that offer a clean aesthetic and popular HDMI wall plates that let you plug in HDMI-enabled devices. 

According to Keywords Everywhere, top wall plate searches are:

  • Wall plates: 27,100 per month
  • Outlet cover: 27,100 per month
  • Decorative wall plates: 18,100 per month
  • Screwless wall plates: 3,600 per month
  • Luxury switch plates: 720 per month

You could run a pay-per-click ad campaign using Google Shopping ads and Facebook ads to attract new buyers. Since home goods may keep trending for a long time, you can also build a brand around your home décor and optimize your product pages to rank on Google and bring in organic traffic. 

You can bundle together wall plates with other trending products in your store or partner with micro-influencers on social media to target high-intent buyers and drive immediate sales. 

8. Baby shirts

  • Global order growth (YOY): 5,090%

One recent product trending with new parents is baby shirts. Google Trends shows we’re close to hitting peak interest for this product, so if you’re looking for a top-selling product with validated demand, consider acting fast.

The term “baby shirts” sees 13,000 searches per month. You could also target many variations like:

  • Baby t-shirts: 27,100 per month
  • Funny baby shirts: 8,600 per month
  • Baby shark shirts: 5,400 per month
  • Baby shower shirts: 3,700 per month
  • Baby fishing shirts: 2,700 per month
  • Custom baby shirts: 1,700 per month
  • Cute baby shirts: 1,400 per month

To reach new parents with this item, you’ll turn to advertising on Facebook and Instagram. If you’re looking to explore other sales channels, consider selling on Amazon or listing your product on Google Shopping, although it’s worth noting that these marketplaces will take a fee from your sale. 

Another experiment to try is to market to a local group with flyers. Create discount codes and distribute them among new parent meetup groups in your town.

9. Curtain and drape rings 

  • Global order growth (YOY): 4,458%

There’s been a growing trend in sales for curtain rings in recent months. People are spending more time at home and taking on home improvement projects.

“Curtain rings” generates 22,200 searches per month. There are variations you could also target with an SEO strategy, including:

  • Shower curtain rings: 9,900 per month
  • Wooden curtain rings: 3,600 per month
  • Eyelet curtain rings: 2,900 per month
  • Metal curtain rings: 1,600 per month
  • Curtain rings black: 1,000 per month

To market curtain rings, you can create a blog with home improvement and DIY tips and tricks and links back to your products. Then, run retargeting ads to your blog traffic on Facebook or Google. 

You’ll want to run Google Shopping ads for targeted keywords like “curtain rings without clips” or “decorative curtain rings with clips.” This will attract customers who already know what they want. If you show up in front of them, they’re more likely to buy from your e-commerce store.

10. Cabinet knobs and handles 

  • Global order growth (YOY): 3,760%

Home improvement is shaping up to be one of the best trending niches for e-commerce stores. By 2029, the cabinet hardware market is expected to skyrocket to over $14.2 billion in sales.

Retailers are also stocking their stores with top trending products in this niche, including cabinet knobs, fasteners, latches, locks, hinges, and handles. 

What makes this product worth considering is that it offers retailers a lot of expansion opportunities. You can sell cabinet knobs in a home improvement store, as well as drawers, interior finish material, cabinet shelves, and more. You can also use a variety of materials, such as plastics, metals, glasses, brass, iron, steel, and more. 

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