The main problem of any e-commerce site is to increase its sales by developing and retaining its customers . There are many methods of doing this, and one of the best is to run online promotions regularly . From tredz discount code to offers dedicated to social networks, including sponsorship, discover the five best practices for your online promotions.
Why do online promotions?
Promoting online for profit can seem counterintuitive. In fact, by reducing the selling price of your products, you reduce your margin accordingly. But an online marketing campaign has a direct and immediate impact on your sales, especially with the right digital communication. In addition to your regular customers who will benefit, you will attract a new audience that is constantly looking for good deals. These will be more difficult to retain, but they will come back more easily if they see that your products are of quality and that they can take advantage of promotional offers regularly.
Promotional codes
The promotional code , also called a voucher , is one of the great discount practices for online shops .
How to distribute them?
The distribution of promo codes can be done in several ways. First of all, you can give one directly to buyers when they check out their basket, to use on their next shopping trip. Whether it’s a percentage discount or a fixed amount , you’ll keep them coming back to you rather than your competition the next time they shop, just like a traditional marketing campaign. This online communication strategy has proven its worth.
Alternatively, instead of offering them an online promotion on their shopping cart, you can give them a gift when they shop next time. It works less well in terms of loyalty, but receiving a gift is still valuable as a customer. It also allows you to dispose of old stock that you want to get rid of to make room in your warehouse.
There are still other ways of distributing tredz discount code, for example by conditioning them on the subscription to a mailing campaign , or during the first purchase on your website.
How to optimize their use?
In order not to lose control of your promo codes and reduce your margins too much, you must limit their use by your customers , while maintaining their interest. For example, you can impose a minimum purchase amount on them before they can take advantage of the discount. To do this, pay attention to the average basket of spending of your visitors and encourage them to spend more by raising the bar a little higher.
You must also be careful not to give away promotional codes all year round. It would devalue your image with customers. You have to choose the right periods (Christmas, summer holidays, Valentine’s Day, etc.) and target the right population so as not to damage your brand image.
Further reading: Animate your e-commerce site and set up promotions
Flash sales
Another type of online promotion: flash sales . Its principle is simple: you carry out a significant promotion on a selection of products (gaming, high-tech, household appliances, etc.) for a very short period of time. The goal of this type of online marketing is to get customers to come to your website and buy not only one or more products at reduced prices, but also to roam the rest of the platform and choose others. open items, allowing you to increase your margin.
This type of digital marketing aims to create a feeling of good plan and the fear of lack in your customers, but also allows to accelerate a rotation of your stock in order to renew your products more quickly. However, be careful not to sell at a loss, a practice prohibited in France.
online promotion: The online promotion for subscribers only
Those who have made the effort to subscribe to your newsletter or create a customer account in your online store are more likely to order from you again. In order to retain them, you need to offer them exclusive online promotions and let them know. For example, you can set up a loyalty points system based on the amounts spent on your site, convertible into purchase discounts, or private sales.
You can also offer them an additional immediate discount during sales periods or using a promotional code. The loyalty of your customers goes through the feeling of belonging to a category of buyers apart, therefore enjoying advantages superior to others .
