Conversational marketing is one way to engage website visitors and convert them into leads using activities that promote dialogue. It is a smooth journey if you understand how to communicate with the end-user in a way they will understand. It is not necessarily done through websites. And you can integrate several tools such as SMS, social media, phone calls, and email. Through these means, the users and sales team are synced. They can take part in conversations that are beneficial for the company.

How Does it Work?

Conversational marketing is one of the strategies any digital marketing agency London will recommend to you. Your website visitors are engaged in a dialogue using several elements. We have summarized a few below.

Breaking the Ice

A lot of websites use pop-ups or small messages on the bottom corner of the landing page to encourage visitors to connect with them. You can click on the button to send a message that is tailored according to the visitor’s action, product page or location. 

Capturing the Lead

Users can enter into a short conversation with the chatbot that uses their information and processes it with the lead capturing tool. The bot will ask you a few simple questions to understand your query and then connect you with the sales assistance, customer support technical support staff. The key is to make sure the chatbot is personalized. So the potential customer feels they are having a real conversation instead of talking to an automated machine.

The chatbots are connected to social media accounts which qualify the lead and move on to the sales process. The user can have their complex questions answered and requests fulfilled. The idea is to segment the assisted and unassisted sales and provide value to the user. Additionally, the faster they are able to complete the transaction, the better they will feel about your brand. The ability to get connected with human assistance on the same platform or device is also very encouraging.

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Live Chat

When a lead qualifies, they are put in touch with the sales team and have the option to continue the conversation. The sales staff is provided notes by the chatbot on the user’s queries and answers to questions. This is the step where you add value to the chat and guide them through the different options available. Therefore, you can use this opportunity to create a customer using your well-designed sales pitch.

Live Video

The challenge in conversational marketing is capturing the visitor’s attention and engaging them. There are sophisticated solutions a digital marketing agency London can provide to demonstrate the product live. You can answer questions in real-time where users can join the broadcast and ask about product details. They can see the product with their own eyes and you can demonstrate its value by engaging with it. Live video is the most engaging on social media because users are more likely to watch a video on specific platforms like Facebook and Instagram